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Neuromarketing Principle By building our own furniture, we feel more competent. These positive associations are then reflected on ..read more
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Neuromarketing Principle End point assimilation effect: people consider values relative to their visual distance to the starting ..read more
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Neuromarketing Principle Brain-based measures (EEG) outperform other neuromarketing methods such as GSR, Eye Tracking and Facial ..read more
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Marketing and psychology are thick as thieves: by increasing their knowledge on psychology, marketeers are able to gain a deeper ..read more
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Neuromarketing PrincipleOnline shoppers that are using a touch interface to browse product information display greater engagement ..read more
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Neuromarketing PrincipleWhen curiosity is left unsatisfied, people feel an urge to obtain a reward, which in turn causes them to ..read more
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Reading books, online articles, and blog posts is a fundamental way of keeping your knowledge up to date. To stay on top of your ..read more
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Neuromarketing PrincipleSoft music promotes healthy food purchases, whereas loud music promotes unhealthy food purchases. ..read more
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Neuromarketing PrincipleThe letter case of brand names affects product attitudes and purchase intentions. To use them well, make ..read more
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Neuromarketing PrincipleThe presence of other people while watching an ad has a tremendous impact on how we experience and react ..read more

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