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There's a new book trailer video for FRICTION! Comments are welcome!

The post FRICTION: The Movie appeared first on Neuromarketing.

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Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.

The post Decoy Marketing appeared first on Neuromarketing.

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Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.

The post What can persuasion science tell you about the effect of your messages on the brain? appeared first on Neuromarketing.

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The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.

The post The Psychology of Beer (and Wine, too) appeared first on Neuromarketing.

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In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your examples of forms that fail, processes that are poorly designed, and more!

The post Introducing #FrictionHunter, Your Chance to Expose Bad UX & CX! appeared first on Neuromarketing.

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The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience

The post AdAge: Neuromarketing More Than Snake Oil appeared first on Neuromarketing.

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Coffee aromas can increase arousal and cognitive performance.

The post Does Starbucks Make You Smarter? appeared first on Neuromarketing.

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A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

The post Nonprofits: New Study Reveals Fundraising Risk appeared first on Neuromarketing.

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The lowly ketchup bottle has a couple of important lessons for marketers.

The post What Marketers Can Learn From A Ketchup Bottle appeared first on Neuromarketing.

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Roger curates an expansive list of neuromarketing books.

The post Neuromarketing Books: The Ultimate Reading List appeared first on Neuromarketing.

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