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With 33.76 square miles of land and only just over 5000 residents, Rochester, is a quiet, rural community in Southeastern Massachusetts. Its beautiful, open spaces reflect its history as a farming community. The town’s center, a lovely New England Commons is just a quarter of a mile from the Senior Center. The census reports that there are 1017 residents sixty and above making up roughly 20% of town’s population. This is the Senior Center’s fourth accreditation.

The center was built approximately 18 years ago and serves as both the senior center and a public meeting place. The building is located adjacent to park space and the local police department. There is no senior housing or subsided housing in town and no public transportation besides the 3 vans operated by the Council on Aging (total of 43 hours weekly – staffed with part time drivers.) The building is very easily found due to great use of signage leading to the facility. The building is an attractive, well maintained structure with great use of natural lighting and traditional décor, senior artwork and furnishings combining for an inviting and welcoming atmosphere. The parking is ample on a regular day, but problematic on a busy day or for large functions.

The senior center provides a wide variety of programs and services for seniors. With limited space available, the center makes the most of the space that they have, using the conference room in the Police Station for their French Conversation Group and a small studio down the street for their chair yoga classes when needed. The staff have an open-door policy, use surveying and have a program advisory group to create, enhance and adapt programming. They have a good range of multilevel fitness/wellness programs including evening programming. They have numerous collaborative programming efforts as well. The peer reviewer noted these four areas:

  1. The breakfast program which is volunteer run, serves all ages and is a wonderful collaboration between the Friends of the Senior Center and the local Lion’s club group.
  2. An excellent volunteer program which provides a large portion of the programming in the center and raises both public awareness and funds to support programming.
  3. The two day a week (when congregate meals are not available) lunch program which is coordinated, prepared and served by self-directed volunteer teams and open to the public. Amazing meals and wonderful marketing tool for the community!
  4. The fitness program that includes equipment which they got for an extremely low price from a facility that was closing. In a small, rural community this is meeting a need for low impact fitness program. This is also complimented by a variety of other fitness programs offered at the center.

The Peer Reviewer notes the following strengths of the senior center:

  • Well maintained building with plans to expand both building and parking in the future. The building is well cared for with nice interior and exterior space and has excellent visibility in the community.
  • Good support from the town decision and policy makers, Council on Aging Friends group  and the community at large.
  • The director is very experienced, dedicated and enthusiastic with great ideas for programming and collaborations.
  • Broad-based programming that is constantly evolving. They have really maximized the limited space that they have available for programming.
  • Fantastic meal program with high end food at a reasonable price. An excellent collaborative effort with volunteers and the Lions Club. This program is truly a model program!
  • Extensive community connections and collaborations. It is apparent that a lot of effort has been placed by the staff to look for every opportunity to partner to bring in new and improved services.
  • Very active volunteer program and a commitment to volunteers.
  • Creative programming ideas abound, love the summer cookouts, breakfast program, fitness room, and volunteer driving lunch program that are all open to the community!
  • Great Evaluation Plan and a separate volunteer advisory group that is responsible

Rochester Council on Aging and Senior Center is a wonderful example of how a small senior center with one full time staff person can achieve National Senior Center Accreditation. They cannot do it alone but with the support of volunteers and the community it is achievable. Remember to involve others in your future goals and plans, instill pride in your community, strengthen your capacity through the national accreditation and the self-assessment process. Learn how the National Senior Center Standards and self-assessment process can help you achieve excellence at your center.

The post Congratulations to the Rochester Council on Aging and Senior Center on achieving National Senior Center Accreditation in February 2019! appeared first on NCOA.

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NCOA is seeking an Email Marketing Coordinator to design and build the next generation email engagement platform for NCOA. The primary function of the Email Marketing Coordinator is to develop and execute the email strategy for our digital programs. The Email Marketing Coordinator will work with the Senior Director and team to plan, create, and execute email campaigns to drive key metrics, including conversions, and lead generation to meet NCOA’s triple-bottom-line goals. The candidate will also be responsible for creating/testing email templates, managing email segmentation, working closely with IT on technology implementations, as well as email delivery and acquisition efforts. Additionally, the Email Marketing Coordinator will ensure that our emails are CAN-SPAM compliant, and will optimize for mobile devices, nail timing and frequency, organize segmentation and personalization strategy, and work closely with the Communications team to distribute great email copy. The Email Marketing Coordinator will work closely with other team members to create reporting dashboards and analysis that will help drive overall email strategy.

Responsibilities
  • Create and implement email marketing campaigns
  • Design and produce email templates for both marketing and communications
  • Analyze current email marketing campaigns and make recommendations for improvement
  • Perform ongoing tracking and reporting on success metrics for email campaigns in order to guide improvements
  • Conduct A/B testing on various email campaigns to establish the most effective methodology/creative
  • Manage automated email campaigns throughout the customer lifecycle to maximize engagement/conversion
  • Carry out segmentation of the database and implement remarketing strategies
  • Work closely with the CRM administrator to develop a clear CRM strategy
  • Become cross-trained to be a backup for Digital Marketing Specialist
Qualifications: Education, Experience, & Skills
  • 2+ years’ related digital marketing experience in B2C or B2B2C brands
  • Bachelor’s degree in Marketing, Media, Business, Communications, or related field
  • Experience with email marketing, lead nurturing, marketing automation, and web analytics
  • Excellent understanding of email marketing concepts and metrics
  • Proficiency with marketing automation technology
  • Demonstrated attention to detail, creative, analytical, and takes initiative
  • Ability to work self-directed, under pressure, meet deadlines, manage multiple projects simultaneously, and review and analyze data
  • Demonstrated interpersonal, communication, project, time management, and analytical skills
  • Creative and collaborative, ready to work across Marketing & Communications on graphics, content, and designing templates for emails
  • Solid understanding of web metrics and digital analytics and ability to generate, analyze, and interpret data
  • Fluent in digital and social technologies
  • HTML+CSS experience, ability to produce email templates, and test display/delivery across platforms
  • Experience building campaigns within a CRM
  • Adobe Creative Suite experience (at least Photoshop)
What’s Attractive to the Right Candidate?
  • For more than 65 years, NCOA has made improving the lives of older adults our passion and our mission. NCOA is a highly-regarded national institution.
  • Your work will be highly visible and critical to promotion of NCOA’s programs and resources.
  • The work you do today will have an impact for decades to come.
  • Your work provides a direct and immediate service: Increasing the quality and years of life for millions of older Americans.
  • This is an intellectually stimulating environment and an organization that works passionately and enthusiastically to fulfill the goals of our programs and our overarching mission.
  • Your experience, opinions, and expertise are valued—what you bring to the table is vital to our success.
  • We offer a competitive salary and excellent benefits package, including medical and dental insurance, a 403(b) retirement plan with a generous contribution, life insurance, short-term and long-term disability insurance, education assistance and more.
  • NCOA is an Equal Opportunity Employer and is dedicated to these principles. We value and welcome diversity in the workplace and encourage all minorities, women, veterans, and persons with disabilities to apply.
To Apply

Simply email your resume to Rina Pennacchia at hr@ncoa.org with “NCOA – Email Marketing Coordinator” as the subject of the email.

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NCOA is at an exciting pivot point in our 69-year history. Every day, 10,000 Americans turn 65, and most can expect to live for another 20-30 years. This is an incredible gift of longevity, and it requires planning to ensure that people stay healthy and economically secure as long as possible. Coming out of a year-long strategic learning process, NCOA is committed to bringing our real-life solutions to a wider audience. We are building our brand and thought leadership with older adults, external partners, and Congress.

As our Media Relations Manager you will play a critical role in amplifying the NCOA story across the country through media, speaking engagements, blog posts and op-eds. We are now positioning the organization for even greater social impact in the future by raising the visibility of our executive team. Working closely with our internal thought leaders and subject matter experts, you will further elevate NCOA’s voice as a respected national leader and increase our effectiveness as a consumer advocate. You will bring an increased focus to our media relations and other external-facing outreach activities, tracking executive visibility engagement levels and raising NCOA’s visibility as a trusted national voice and source of valuable information on aging.

You will cultivate relationships with journalists in print, broadcast, and online media; spot and promote news and story opportunities; and devise communications strategies that call positive attention to NCOA’s work. You will work closely with senior staff to support their efforts to promote NCOA’s national voice, thought leadership, innovative programs and services, and public policy positions to the media. We regularly receive media inquiries but have not yet had someone dedicated to external outreach. We envision that your efforts will create a virtuous cycle of greater consumer awareness of our work, increasing influence on Capitol Hill, interest from funders, and capacity to serve vulnerable populations.

Organization Overview

Since 1950, NCOA has quietly earned bipartisan respect as the champion for every person’s right to age well—envisioning a just and caring society in which each of us, as we age, lives with dignity, purpose, and security. NCOA has systematically tackled the biggest issues facing America’s older adults, especially those who are struggling. Our strategy is simple: identify challenges facing older adults; create solutions through collaborative leadership, innovative services, advocacy, and social enterprise; and bring these solutions to scale to improve millions of lives.

Responsibilities

In support of NCOA’s strategic priority to improve the health and economic security of 10 million older adults by 2020, the Media Relations Manager will plan and implement:

Media Relations
  • Understand, listen, and follow the national conversation around aging to identify news opportunities to promote NCOA’s work.
  • Create and pitch story ideas to raise the profile of NCOA and our thought leaders to establish us as the national voice for aging well.
  • Cultivate relationships with key journalists in the fields of aging, healthy living, economic security, and public policy.
  • Work closely with NCOA Public Policy & Advocacy staff to actively promote NCOA’s positions on federal policy and legislation affecting older adults, position NCOA as a trusted national voice on key issues, and engage constituents in advocacy actions.
  • Arrange media interviews for in-house thought leaders, create briefing documents and talking points, prepare thought leaders for every media encounter, and conduct all necessary follow up.
  • Promptly respond to all unsolicited media inquiries to tell the story of NCOA.
  • Establish and track key metrics to demonstrate the success of all media relations efforts and share results with executive staff.
  • Conduct ongoing media and message training for all NCOA staff to ensure all employees speak with one voice.
  • Create, manage, and execute in-person and online media events.
  • Manage/protect the reputation of NCOA in case of inaccurate or critical reports.
  • Identify emerging threats and opportunities requiring crisis communications.
  • Continuously work to improve public affairs efforts based on results, metrics, and best practices.
Executive Visibility
  • Create and implement visibility strategies for NCOA thought leaders that align with NCOA’s strategy, including speaking engagements, blog posts, op-eds, etc.
  • Create and manage an NCOA-wide calendar of external visibility opportunities.
  • Prepare, brief, and support NCOA thought leaders for all external visibility opportunities.
  • Track and report on executive visibility engagements.
  • Oversee NCOA presence at external conferences and events.
Organization News Promotion
  • Create and oversee strategic communications campaigns to promote NCOA’s programs and advocacy positions to diverse audiences nationwide.
  • Develop key messages for all external media and visibility opportunities.
  • Write and distribute press releases, statements, blog posts, and op-eds.
  • Manage the News section of ncoa.org.
Qualifications
  • Demonstrated passion for NCOA’s mission of improving the lives of millions of older adults.
  • At least 7 years’ experience in public relations, media relations, communications, and/or journalism, with exceptional writing and reporting skills (samples will be requested).
  • Strong written and oral communication skills.
  • Solid understanding of the current news media landscape, with contacts in leading U.S. online, national, regional, and local news outlets.
  • A passion and demonstrated success with proactive media outreach, including effective story development/pitching to journalists that resulted in positive coverage.
  • Experience with media relations/social media tracking and measurement tools and working knowledge of best practices in analytics.
  • Experience and appreciation for the role of social media in public/media relations and its ability to drive mainstream media attention and web traffic, as well as manage reputation.
  • Strong writing skills with the ability to blog/write and/or ghostwrite in support of NCOA thought leaders.
  • Collaborative, organized project management and work style to support the needs and goals of NCOA staff and programs.
  • Ability to multitask and work under tight deadlines, as well as creatively solve problems and look for efficiencies and ways to improve NCOA’s communications and systems.
  • Solid understanding of advocacy, federal legislation, and public policy and working knowledge of today’s biggest challenges facing people aged 60 and older is a plus.
  • Bachelor’s degree or equivalent in journalism, public relations, communications, marketing, or related field.
Attributes
  • Curious. You like learning new things and collecting and sharing information. You ask questions, listen, and learn. You are naturally inquisitive.
  • Organized. You bring order to competing priorities and keep things running smoothly. You have command of both the process and the details. You get it done right the first time.
  • Polished communicator. You understand the importance of tone and how to communicate clearly, whether it’s in an email, over the phone, or face-to-face. Your writing, speaking, and presentation skills are excellent.
  • Project manager. You can juggle multiple tasks, allocate and optimize resources, and manage timelines. You enjoy creating and implementing processes and procedures that uphold rigorous standards. You also enjoy people management.
  • Creative. You think strategically and develop thoughtful messaging.
  • Collaborative. You have a collaborative and inclusive work style with people at all levels, respectfully listening and learning to understand their goals. You are sensible, realistic, and matter-of-fact.
  • Self-starter. You are highly motivated and are able to follow through on plans. You work well independently. You easily juggle multiple detail-oriented projects and always meet deadlines.
  • Mission-driven. You understand the big picture and can easily translate our objectives into social impact.
What’s Attractive to the Right Candidate?
  • Your work will impact our ability to reach millions of older Americans and community-based organizations that increase the quality and years of life.
  • We offer an intellectually stimulating environment in an organization that works passionately and enthusiastically to fulfill program goals and achieve our overarching mission.
  • Your experience, opinions, and expertise are valued—what you bring to the table is vital to our success.
  • We offer a competitive compensation plan including incentive and bonus programs based on achieving performance objectives; 3 weeks’ vacation, sick leave, maternity/paternity leave, and holidays; flexible scheduling/telework after meeting the employment and performance requirements; health insurance, short- and long-term disability, and life insurance; contributions to a 403(b) plan.
  • NCOA is an Equal Opportunity Employer and is dedicated to these principles. We value and welcome diversity in the workplace and encourage all minorities, women, veterans, and persons with disabilities to apply.
To Apply

Simply email your resume to Aileen Hedden at resumes@staffingadvisors.com with “NCOA – Media Relations Manager #2019-2451 CW” as the subject of the email.

Staffing Advisors has been engaged to find the right candidate and is committed to helping create a diverse work environment for our client. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. This position may require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications, and/or verification of work history.

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Application

Apply to participate in the Medicare Advantage Learning Collaborative by 5 p.m. ET on Friday, March 22, 2019.

Register for our informational webinar on Friday, March 8 @ 2-3 p.m. ET.

Purpose

The purpose of the Medicare Advantage Learning Collaborative (MALC), hosted by the National Council on Aging (NCOA) and the Aging and Disability Business Institute at the National Association for Area Agencies on Aging (n4a), is to provide community-based organizations (CBOs) with the knowledge and skills to pursue partnerships and contracts with Medicare Advantage plans for home and community-based services and supports.

Timeline

Six months: April 2019 – September 2019

Faculty

Sharon R. Williams, CEO of Williams Jaxon Consulting, LLC will serve as the lead faculty. Speakers will include leading experts on Medicare, Medicare Advantage, the aging network, social determinants of health, and quality measures.

Key Learning Benchmarks

Participating organizations will work toward achieving these tactical objectives:

  • Learn a framework to develop value propositions for Medicare Advantage plans.
  • Learn how to evaluate and prioritize contracting opportunities with Medicare Advantage plans.
  • Increase knowledge of Medicare Advantage plans and requirements for contracting.
  • Utilize the n4a Readiness Assessment Tool to strengthen strategic planning.
  • Identify a Medicare Advantage plan partner.
  • Develop a customizable value proposition to present to a Medicare Advantage plan.
Participant Benefits
  • A no-cost, significant investment in the long-term sustainability of your organization or network.
  • Over 12 hours of content delivered monthly, paired with defined action steps to help you create transformation. Content will be delivered through monthly webinars with lectures by experts from the field, peer-to-peer learning, and discussion of suggested readings and homework assignments.
  • Access to a private online community to connect with peers and resources.
  • Access to a one-hour session of consulting through the Aging and Disability Business Institute at n4a.
Participant Expectations

Up to 10 organizations or networks will be selected to participate in this learning collaborative. Participants will be announced in early April 2019.  Participants are expected to complete the entire six-month MALC curriculum, which includes:

  • Collaborating with your team to develop measurable goals and objectives to achieve the MALC purpose;
  • Actively participating during monthly webinars, including reporting on progress and lessons learned to encourage shared growth among all participants;
  • Attending the n4a Annual Meeting pre-conference intensive focused on Medicare Advantage. This pre-conference will take place on Sunday, July 28th in New Orleans, LA;
  • Dedicating 4-5 hours per month to prepare for monthly MALC lectures and homework assignments;
  • Actively and regularly participating in ongoing discussions on the online community;
  • Submitting homework assignments and progress report updates monthly through the online community;
  • Becoming familiar with the community-integrated health care resources on n4a’s Aging and Disability Business Institute website and NCOA’s Roadmap to Community Integrated Health Care website as well as other supplemental materials.
  • Participating in one-on-one technical assistance calls at the beginning and end of the learning collaborative (May and September); and
  • Completing an evaluation survey at the end of the learning collaborative.

Click here to download this charter.

Please contact Kathleen Zuke (kathleen.zuke@ncoa.org) with any questions regarding the Medicare Advantage Learning Collaborative.

The Medicare Advantage Learning Collaborative is funded by the Administration for Community Living, U.S. Department of Health and Human Services through cooperative agreements to n4a and NCOA.

The post 2019 Learning Collaborative: Medicare Advantage appeared first on NCOA.

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Stout brings extensive experience in health improvement and community transformation

Arlington, VA – The National Council on Aging (NCOA) is pleased to announce the addition of Somava “Soma” Stout, MD, MS, to the Board of Directors. Stout brings diverse knowledge and experience in key areas to ensure that every person is able to age with their best possible health and economic security.

Stout is vice president at the Institute for Healthcare Improvement (IHI) and Executive Lead of 100 Million Healthier Lives, which brings together 1800+ partners in 30+ countries to achieve transformation in health, well-being and equity, with an audacious aim: 100 million people thriving globally by 2020. She has worked as a primary care internist and pediatrician in the safety net and a global public health practitioner for over 20 years. She also serves as the co-Principal Innovator for the SCALE initiative, which supports communities around the country to accelerate their journey toward a Culture of Health through the development of Community of Solutions skills, behaviors and systems. She is currently on the faculty on the Cambridge Health Alliance (CHA) and Harvard Medical School (HMS).

“Soma’s expertise in the social and behavioral determinants of health is key to increasing the organization’s momentum,” said James Knickman, chair of the NCOA Board of Directors. “We look forward to her outlook on community activation and health improvement to support our strategic goal of increasing NCOA’s social impact.”

View the full NCOA Board of Directors here.

The post Somava Stout Joins NCOA Board of Directors appeared first on NCOA.

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Congratulations to the Hamilton Township Senior Center, NJ and the West Philadelphia Senior Community Center, PA, the first two centers to achieve National Senior Center Accreditation in 2019!

Hamilton Township Senior Center, Hamilton Township, New Jersey

Hamilton Township borders the City of Trenton, New Jersey.  The township is 40 square miles of rural land.

The 15,000 square foot facility is on one level and was formerly an Italian gentleman’s “social club”.  The facility is beautiful and reflects some of the extra features you might find in a social club, i.e. a bar in the main multi-purpose/dining room which is used for non-alcoholic beverages and for their surplus bread distribution.

The front desk has a big screen TV that features a film of the center activities and is located near the staff offices. The building has high ceilings and lots of natural light.  The facility includes a dining room that spans the entire length of the building, a giant dance floor,  a TV room with library and 6 large black leather couches, a craft case with items for sale, a meeting room,  computer room, card room, an exercise/health room with a locker room, a pool table room with 4 tables and an indoor heated swimming pool (and hot tub) that offers classes and free swim in the mornings. There is also a huge fish tank in this area.

There is also an indoor bocce court.  It is a full size, professional court, with score board, tables, benches, etc.  This area has its own bathrooms, storage space and room for a few tables and other games. This bocce area is a left over from the Italian social club days.  There are about 6 teams that are active and there is a lot of tournament play.

Outside there are quarter mile of walking paths, a gazebo, benches, sundeck, vegetable and rose gardens and a set of senior exercise stations for folks to use while walking outside. This space is also used for picnics and events in the summer.

The center has a large parking lot, but it sometimes fills, and people must park on the street.  The senior center was successful in getting the speed limit by the center reduced to 25 mph.  Most of the township is rural, and the center located here in another community would be considered removed from the action, but it doesn’t feel that way in this community.  There is excellent signage on both ends of the street, making the center easy to find.

The center has 8,801 active participants with an average daily attendance of 425 individuals.

The Peer Reviewer notes the following strengths of the senior center:

  • The center has a beautiful facility, extremely clean and well maintained with great outdoor space included.  The walking trails and outdoor facilities are noteworthy.
  • The Center has excellent administrative policies and procedures, especially noting their handbook for volunteers.
  • The volunteers are dedicated and extremely devoted to the center and the jobs they hold.  These individuals are every senior center’s best ambassadors in the community.
  • Strategic plans are ambitious and realistic.  There are 7 goals and the process is reviewed and updated each year. The Township appears to be especially attentive to the plan and have made improvements and capital expenditures based on the center’s goals and objectives.
  • Transportation services are especially comprehensive. In order to maintain older adults in this rural area so they can be safe, healthy and productive community members the Township has made this major commitment to transportation. The economic impact this has on the well-being of the community should also be acknowledged.
  • Programs of note include: team sports, i.e. pool and bocce, Ted Talks, health partnerships for education programs, Dances (many dances!), Operation Reassurance in partnership with the Police Department, and participation in pilot projects for the state of New Jersey, most recently the “NJSave Initiative”.
West Philadelphia Senior Community Center

West Philadelphia Senior Community Center (WPSCC) is managed by Lutheran Children and Family Services (LCFS).  LCFS is managed by Liberty Lutheran, a non-profit organization affiliated with the Evangelical Lutheran Church of America. Liberty Lutheran was founded in January 2001 and provides a full range of services for seniors. The Center has been in existence since 2006.  Liberty Lutheran provides a very supportive structure that enables WPSCC to carry out their mission and provides fiscal, fund development and marketing support.

The center’s facility includes an central atrium activity area, bulletin boards filled with information about upcoming trips and activities, computer room, a sewing room, music room, pottery room, card room, fitness center with new equipment purchased with a grant, classroom and dining room.

The center’s unduplicated service number is 1328 and average daily attendance is 130.

Programs and activities, just a few of which include:

  • Computer center with tablets and training
  • Fitness center and trainer during scheduled hours
  • Exercise and dance classes
  • Quilting and sewing club
  • Pottery classes with kiln firing
  • Discounts for concerts and plays in Philadelphia
  • Free delicious hot lunch for adults age 60 and better
  • Financial and retirement planning seminars
  • Outreach to non-English speakers
  • Support groups for diabetes and other health concerns
  • In-home support for homebound seniors

The Peer Reviewer notes the following strengths of the senior center:

  • West Philadelphia Senior Community Center (WPSCC) is very connected to the community and has a variety of partners who actively provide and support programming.
  • The staff’s participation in organizations and community committees is outstanding.
  • The Advisory council is very active in supporting the Center and includes two community members.
  • The staff is well qualified and has longevity in positions.
  • The Center Director provides dynamic and creative leadership.
  • There is a diverse array of activities and many are led by volunteers.
  • WPSCC has received a variety of grants that provide richness to their programs.
  • Although they are space constrained they use their space well.  Use of the atrium for a variety of activities creates a welcoming, lively and entertaining entrance to the Center.

Involve others in your future goals and plans, instill pride in your community, strengthen your capacity through the national accreditation and the self-assessment process. Learn how the National Senior Center Standards and self-assessment process can help you achieve excellence at your center.

The post Two senior centers achieve National Accreditation in January 2019 appeared first on NCOA.

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For the last 11 years, Darlene Sampson served at the Pennsylvania State Health Insurance Assistance Program (APPRISE) Director and led MIPPA outreach in her state. Before retiring last month, Darlene spoke with NCOA and shared insights on the importance of a well-coordinated network, developing partnerships, and how changes in the low-income Medicare beneficiary population has impacted program outreach efforts.

Listen to the interview (requires email registration)

Outgoing APPRISE and MIPPA Director Darlene Sampson

Below are a few highlights from our conversation and where you can find them in the interview.

Describe the structure of Pennsylvania’s aging network and the steps taken to ensure the network continues to work together.  (Begins at 4:02 on the recording)

Pennsylvania utilizes a both a regional and county level approach to MIPPA program outreach and coordination. Joint meeting and planning across AAAs, SHIPs, and ADRCs ensure program coordination. Ongoing communication and training help partners understand their role in outreach efforts and how outreach targets are established and measured.

Can you talk about the past challenges and future challenges of LIS/MSP enrollment?
(Begins at 30:45 on the recording)

While partners have the flexibility to create their own outreach efforts, each year APPRISE establishes several state-wide outreach initiatives that require mandatory participation by all partners. Each partner is assigned an outreach goal and must report on the outreach initiative and challenges reaching the goal. The state’s recent grocery store initiative is a good example of a successful state-wide initiative.

(Additional topics discussed include ongoing training due to community partner turnover; lessons learned with the under 65 Medicare population; the dynamic nature of outreach; social media, TV campaigns, and the willingness to attempt a wide variety of outreach strategies knowing that some may miss the mark.)

What past Center for Benefit Access resources have proven to be the most valuable to you and your network? (Begins at 52:30 on the recording)

For me, the most valuable webinars are those that feature fellow grantees sharing their outreach initiatives and resources. It is beneficial to ask questions directly to the individual who was responsible for developing and executing the outreach initiative or created a new resource, template, or fact sheet.

The most valuable NCOA resources are the fact sheets that provide information on program income and resource requirements that I can print out and have on hand. The easy search feature on the NCOA website means that any resources is just a few clicks away.

The Center for Benefits Access thanks Darlene for her years of dedicated service and appreciates her taking the time to share her knowledge and lessons learned. 

Darlene, good luck on your next chapter! 

 

The post Field Lessons: An Interview with Darlene Sampson appeared first on NCOA.

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New executives bring expertise in aging, policy, marketing, and partnerships

Arlington, VA (January 29, 2019) – The National Council on Aging (NCOA) is building its leadership team as part of a focused strategy to ensure that every person is able to age with their best possible health and economic security.

“We believe that everyone deserves to age well—regardless of socioeconomic status, ethnicity, or background,” said James Firman, NCOA president and CEO. “People today have both the gift and challenge of planning for a bonus 20-30 years of life. Many struggle to maintain good health and economic security. Our focus is on empowering individuals with trusted, proven solutions—and protecting and strengthening federal programs that people depend on. Our new team members will help us meet our goal of improving the lives of 10 million older adults by 2020.”

Bob Ensinger joins NCOA as its first Chief Marketing and Business Development Officer. He will oversee the development and implementation of a consumer-facing marketing, branding, and corporate communications strategy. Additionally, Ensinger will support NCOA’s advocacy agenda, elevating the organization’s voice as a respected national leader, and he will help build bold strategic partnerships to meet NCOA’s goals.

Ensinger previously served as Vice President of Communications and Marketing for the Institute of Scrap Recycling Industries, Inc. (ISRI), an association representing more than 1,300 private and public companies globally. Under his leadership, the association initiated a business development function and corporate partnership program, developed and initiated its first organizational strategic communications plan, and underwent a rebranding.

Prior to ISRI, Ensinger led communications at several Washington, D.C.-area trade associations and nonprofits, including the National Foundation for Credit Counseling, Paralyzed Veterans of America, Society of Cardiovascular and Interventional Radiology, and American Association of Blood Banks.

Josh Hodges joins NCOA as its first Chief Customer Officer. Hodges will develop a comprehensive and authoritative view of today’s older adult and serve as a consumer advocate as NCOA creates comprehensive experiences for them. He will plan, organize, and align NCOA’s programmatic portfolios and network activation strategy to enable NCOA to reach millions of individuals and empower them to enroll in benefits programs, prevent falls, and manage their health.

Hodges comes to NCOA from the U.S. Department of Health and Human Services Administration for Community Living (ACL) where he was Acting Deputy Administrator of the Center for Integrated Programs. In this role, he oversaw 11 distinct aging and disability programs encompassing nearly 400 federal grants and 12 contracts. He also oversaw the creation of the Office of Healthcare Information and Counseling and led the transition of the State Health Insurance Assistance Programs (SHIPs) from the Centers for Medicare and Medicaid Service (CMS) to ACL.

Prior to ACL, Hodges worked at Customer Value Partners where he designed and implemented a new enterprise portfolio management system, and for Grant Thornton, LLP where he provided direct support to federal government agencies.

In addition to hiring Ensinger and Hodges, NCOA is building its leadership team with the following new and promoted staff members:

Erin Kee McGovern is now Associate Director, Economic Security, after serving as Associate Director, Hunger Initiatives for the NCOA Center for Benefits Access. In her new role, McGovern will lead a team responsible for implementing the Center’s Benefits Enrollment Centers and the Senior SNAP Enrollment Initiative. She will oversee a grantee portfolio of 104 grantees in 46 states and will be responsible for expanding the Center’s digital outreach strategy. 

Marjory Moore is NCOA’s new Director of Development. Working with stakeholders across the organization, Moore will build NCOA’s strategic partnerships with corporations and foundations to support its mission and programs. Moore comes to NCOA from the National Family Planning and Reproductive Health Association, where she was Chief Development Officer.

Vivian Nava-Schellinger has been promoted to Associate Director of Strategic Partnerships and External Affairs after serving as Senior Manager for National and Community Partnerships within NCOA’s Center for Benefits Access. In her new role, Nava-Schellinger will lead NCOA’s efforts to manage an ecosystem of partnerships in support of its strategy. Before joining NCOA, she was Director of Strategic Partnerships at Enroll America.

Jennifer Tripken is the new Associate Director of NCOA’s Center for Healthy Aging. Tripken will provide technical assistance and support to NCOA grantees that are providing chronic disease self-management and falls prevention programs across the country. Tripken comes to NCOA from Marymount University, where she was associate professor and department chair of the Department of Health and Human Performance.

Dorothea Vafiadis is the new Director of NCOA’s Center for Healthy Aging. Vafiadis will lead NCOA’s two National Resource Centers funded by ACL that provide technical assistance and resources to support state and community-based organizations in implementing, scaling, and sustaining evidence-based falls prevention and chronic disease self-management programs. Before joining NCOA, Vafiadis was National Director of Healthy Living at the American Heart Association.

“With 10,000 Americans turning 65 every day, we know that we must find new and strategic ways to understand their needs and help them thrive,” Firman said. “With our new staff expertise, we are confident we will achieve our 2020 goal early—and are already setting our sights on a bold new vision.”

For more information about NCOA, visit ncoa.org.

The post NCOA Builds Leadership Team to Ensure that Every Person Can Age Well appeared first on NCOA.

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