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TruthCity by Ronald Evans - 1M ago











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TruthCity Debuts New Single "Mustang" Live At Backyard Boogie BK - YouTube
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TruthCity by Ronald Evans - 2M ago

TruthCity - Practice (VLOG) - YouTube
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TruthCity Performs "Bonita" Live at Sofar Sounds NY - YouTube
TruthCity Performs "Chyna White" Live At SoFar Sounds NYC - YouTube
TruthCity Performs "Sapio" Live At Sofar NYC - YouTube
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TruthCity - SoFar Sounds New York March 2019 Recap - YouTube
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TruthCity by Ronald Evans - 5M ago
The Most Beautifullest Thing 

By: Ronald “TruthCity” Evans

Pain and beauty, the duality of growth 

To laugh you gotta cry, to experience them both 

The sacrifices needed when you reaching towards your goals 

Knowing nothings without reason, you’ll understand  it down the road

If you keep a

Healthy state of thinking, knowing hope 

Gives your optimism meaning, one day having what you want 

And here lies the secret 

Gaging life and how you see it 

Seeing pass what you believe in 

Knowing that there’s something more 

And deeper than the surface 

If everything was perfect 

We’d find something wrong 

Conflicted is the soul 

But trees are never straight in the directions that they Grow 

And Life is too complex to experience alone 

So we all in this together

To make the world better 

Isn’t singulary action, Its associated effort

That to follow is to lead 

You on the side of me 

Sharing vision, living knowing beauty lies in all things  

-Truth

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TruthCity by Ronald Evans - 6M ago

TruthCity Live At Sofar Sounds NY w/ DJ Ambi G (Photo By: Nina Vargas)

I know alot of people like to post about their accomplishments towards the end of the year. Everybody reminisces on their accolades, streaming numbers, relationships. As amazing as those things are, I think the most powerful experiences in life are those that leave scars. Mistakes are where the true growth happens. No one posts their failures. We’re all trying our best to look like we’re winning. One thing I always tell my friends when we’re having discussions is “I’m ok with being wrong". It’s within my incorrectness that I find growth and knowledge. This year has been a year of perspective, growth, understanding and uncovering of who I am and who I want to be when it’s all said and done.

Coming off of 2017 I had been involved in a relationship that at the time I felt would be my last. As always, I was wrong. Love is a beautiful trauma, though. It shows you more about yourself then you would like to see. Your partner holds up a mirror to you to show you the things you may have been ignoring or scared to face. That image of ourself sometimes leads us to anger. Leads us to doubt, self destruction, and even shame. I remember the breaking point. The woman I was dating at the time had said to me, “Why don’t you ever have any money?” I was triggered. Money had always been something my mother used to get upset about, chastise me about. In short, Money can really send a lot of us into a rage because it reveals the actual conditions and unfortunate truth about our future should we continue thinking we don’t need it to survive. I yelled at her. “What do you want me to do!?” “Leave me then!”, I yelled…. She left. She never picked up my call ever again. There I was alone. Alone with my thoughts. I had just moved out of NY, away from friends, further from family and in that moment all my demons came spilling out.

In those moments you replay back every moment. You look for signs. Its like pressing the rewind button in your memories looking for moments where you went wrong. There were a lot. I learned that I was jumping into love to fast. Saying “I love you” too quickly. That I was clinging to relationships because I didn’t have a true relationship with myself. That I should always be able to sit in a room alone and be happy. I should be able to talk to myself. Confine in myself. That moment brought me closer to God. I realized that sometimes when you’re in a relationship, your partner’s voice can feel like God’s voice. I found myself again.

I drifted from myself musically this year as well. Something that is hard to admit but something I want to publicly acknowledge. My music became more aggressive. Angry. Violent. Life had beaten to the point of resistance. I dyed my hair red to express the anger I felt was in my heart. As raw as the music felt, I started to feel that I was drifting away from the messages of my past. My single “Trap Music In My Uber” found light but most of the 25, 30 songs I had made for my project, I shelved. Deep down in my spirit I knew it was something I wouldn’t be able to live with.

2018 also brought me health troubles as well. As thankful as I was to God and the universe for giving years and years miracles despite working only for myself at the time, I was overworking. I wasn’t sleeping properly. I was in my head 24/7. Thinking about albums, tours, love, my life, my family, everything really…. sometimes all at the same time. Eating fast and quick meals, running off an only an hour or two of sleep. Then one day…. I remember I had a studio session lined up and I had been up all night. God had told me to go to sleep, but I was obsessively looking for anything to keep me busy. I slept for an hour and then got up, mind racing with the day’s tasks in mind. I grabbed a salad from the corner store, walked into my session and begin to work. That day had all the makings of tragedy attached to it. Lack of sleep, a hot summer basement, weed smoke, loud music blaring through my headphones, a mind full of thoughts and an unclear mind. I got up to get some fresh air and went crashing to the ground. Lights out.

All I remember was black. No voices. I couldn’t see. All I could hear was my own voice. It was like someone turned the lights out and I wasn’t there anymore. I had a seizure. I remember thinking I had died. I was cursing into nothingness. Begging God to bring me back. I promised I would eat better, stop smoking, work less. I regained consciousness. My friends had told me my heart stopped, I was twitching, eyes rolled into my head. Scary shit man. My life changed.

The 3 months after that were some of the toughest of my life. A doctor had told me I was having brain malfunctions due to excessive overthinking. I didn’t even know that was a fucking thing. How could you think too much. I’m a creative. All we do is think. The more I dived into neuroscience the more I started to realize how powerful and important mental health was. The doctor offered me a pill, but I remember something my mother told me when I was a kid. Don’t ever let no doctor prescribe you a pill for something that God can cure. I refused the pills and sought self treatment. I remember that day having a crazy headache. So bad that I rummaged through my medicine cabinet looking for something. I found an Advil in the corner of my cabinet and took it. My headache eased. Then one day I had another and I looked for another Advil but couldn’t find one. I realized in that moment that I was looking for a pill to make me feel better. Something I vowed I would never need. I prayed. And prayed. And prayed some more. Those 3 months after my seizure were traumatic. I suffered heavy mental trauma to the point where I was wake up in cold sweats scared to go to sleep. The darkness in my mind felt like the seizure. Everything felt like it would happen again and it kept me up every night. Friends recommended sleeping apps, meditation, vacation.

Eventually I found solace in facing my fears. That I would not live my life being scared of death. That death is inevitable. All I have is today and I refused to waste it living in fear. If I go tomorrow, I want to be able to say today was amazing. I never experienced another seizure after my first health scare. I gained control of my thoughts. Control over my life’s energy. I found peace. But boy what a fucking experience lol.

This year I also gave up control of my brand. One of the hardest things for me to admit. During the last few months of the year I had become heavily obsessed with my brand. What my identity would be in the industry. I started looking at everyone around me wishing I had better clothes, better content. Wondering what people thought of me offline. Maybe I should talk like this, dress like this. I added new additions to my management. Suddenly everything was about selling a perception. Being at places I wasn’t. Following people I normally wouldn’t want to be associated with. Changing my name so more “important” people would do business with me. My IG stories became littered with sex, braggadocious innuendo and ego rants. I found myself every week having trouble sleeping, troubled with the messages being peddled through my brand. The saddest part about it all, it worked… We gained more followers, more clicks, more LIKES. People were entertained by the negativity, the bravado. It was almost hard to walk away from. It was sad to watch honestly. That if I talked this way, dressed this way, went to these places, did these antics people gravitated. I had more women in my DM than ever before. And in a sense, some of these things were who I am but they weren’t the things that I wanted at the forefront of my overall message. I put a stop to it all. And I’ll never forget what happened next.

I was told to have what they call “magical thinking.” I had a belief that the world could be a peaceful and loving place that cared about positivity, god, self love and butterflies. I looked for the good in people rather than seeing them for who they were. That the world I wish to create wll never exist. It was in that moment that I realized that the magical thinking that I had was exactly the thinking God had blessed me with. As creatives, we all see and hear things that don’t exist. That’s why we are creatives. We pull sounds from our minds that don’t exist. We put together words, rhythms, designs that had no actual conceptuality before we thought of it. The same can be said about the peace we wish to see in the world. That how you see the world will be what is for you. If you choose to see hate, choose to see the dark hearts in others, then that is what your reality will be. I can’t explain to you how food came to me on days I didn’t know how I would eat. I can’t explain to you how I found money in the street on a day I had been stressing how I would get on the train that day. I can’t explain how I have encountered some of the most kindest souls walking this Earth. Magical thinking I guess…

That moment taught me who I wanted to be in this world when its all said and done. I want to speak light. I want to speak positivity. There’s enough hate in the world, enough anger, enough jokes, enough clowning around. But there’s not enough positive messages, positive images, enough self love, enough social commentary. I knew in that moment that The Prologue II was where I wanted to center my focus. The TruthCity who gave the world inspiration, motivation, light and guidance. My handlers tried preached to me stay away from politics and religion. Don’t take on the responsibility of changing the world. Naw. The world needs changing. If I am only but a small example of what the world can be, then that’s how I want to go out. May every word I utter be of love. May every moment I share with others be filled with joy, enlightenment and true connection. I’ll never be perfect. I’ll never be God. But I aspire to get as close as I can.

Happy New Year.

-Truth

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Photo By: Matt O

One night I found myself at an open mic in NYC's Lower Eastside. I love open mics because it brings me back to humble beginnings. When I was learning the stage, learning eye contact, learning how to promote myself. A young rapper had taken the stage an as always I was front and center. I like to give the artists on stage my energy. We all need those one or two ppl who will help show the audience its ok to engage. Throughout his performance he maybe mentioned his name twice at the most and the rest of the performance was all promotion. "This is my new single", "just dropped this last month", "this is from my upcoming album".... blah blah blah blah. I seen this so many times I felt like I should write a blog post about it cus its always disheartening when an artist doesn't realize their story is more important than their singles.

What makes one-hit-wonders more embarrassing to the culture is not the fact they had one single and failed to produce similar results, its that you can't ever remember their name! Their songs are usually bigger than they are. There's nothing more embarrassing than being "the guy who sang that one song". Right now if I asked you who is Lil Wayne I bet you could tell me his real name, what street he grew up on, where he's from, his mother's name and probably his full biography. That's because Wayne, as well as so many legendary artists before and after him, shared with us their story before all else. 

Back in the day artists used to start their songs with their name and where they were from. Now adays artists fast forward you right to the cars, to the money, to the success. To the point where there is no way for the fans to truly connect with the artist's come up. Artists like Kid Cudi, Lupe Fiasco, Wale, Drake and so many others came in the game with their backstories attached to them every song. Whether Drake was shouting out the 6, or Cudi was peeling back layers to his soul, we all walked away from these artists with new perspectives, emotions and feelings. And just like a family member who was heavily involved in your childhood, you will never truly forget them or how they made you feel. Their songs are attached to moments in your life. 

When I get on stage I always start my shows off with my story. I often had associates tell me it was over kill, or I needed to focus on just turning up and having fun. But life isn't always fun. And fans who flock to music as a means of escape don't just dance all day. They cry, they mourn, they get angry, etc. Showing your layers to your audience shows them you are human too. Not a robot simulating the human experience. Artists sometimes can be so focused on promoting themselves it comes off as if you are looking for fans/customers instead of looking to connect with real people. Consumers purchase your single and think of you as nothing more than something put here for their entertainment. Fans however, send you messages when your down, cash app you randomly to help you with your latest project or even hit you to tell you what your music has done for them. And this is more valuable in the long run than a quick million views that you may not be able to duplicate under different circumstances. 

Often times I've gone to shows where an artist with a big single can't even fill a room the way an underground artist with less plays can. And the only real difference is in the connection. I've often even seen artists drop big budgeted singles and then try to tell their story after. It usually always ends the same. They have pigeon-held themselves to a look, a sound and even more scary, an expectation. The people who were just dancing to your twerk song can't possibly comprehend you speaking on politics, or serious topics because you failed to present those layers to them before hand. Its a very sad fact, as we all have different layers to us by nature. But unfortunately first impressions can usually become lasting impressions. 

If you are a new artist make sure you include your story in your features, your singles, your throwaways and more. Never deviate from who you presented to your audience unless you are producing more layers to the story. For example, if you were the victim of child abuse, references of your childhood in one or two lines of your songs lets the audience know there is more to be discovered about you. Mentions of your mother's name, or the apartment complex you recorded out of are all personable tales that asks the listener subconsciously "Hey do you want to hear more?" 

Singles now adays have become labels and artists' main focus. They dump their entire budgets into them, publicity stunts are done around them and they often leave the listeners exhausted and annoyed after awhile. The labels have become enablers of this behavior as well, rewarding artists who have millions of views who in the end plummet from success when they fail to produce more hit singles. Essentially they get signed, pimped, and shelved for the remainder of their 4 year album deals unless they are able to afford a brand consultant or a PR person. The true art of a single is to build excitement for something bigger. It is a preview of the album's story, the album's soundscape and most of importantly a peek into the evolution of an artist's brand. Maybe this album you speak on your mother's cancer. So showing your mother in the video for your new single may expose your fans to your mother's story before they have even heard it. Maybe this year you will show people a fun side of you so picking a single that plays on your serious nature or showing some baby pictures may bring your fans closer to your personality this go around. These are all examples of how a single can ultimately spark interest in what you have to come. Think of every interaction with your audience as a visit. You can't stay long so the time you spend you want to be memorable, revealing and connecting. 

- Truth

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TruthCity Debuts New Song "$ad Drug$" Live At SoFar Sounds San Francisco - YouTube
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