I'm Kari Sayers. I'm a wife, a mom to twin boys, and an ambitious mompreneur! Balancing motherhood and my business endeavors can get really tricky sometimes, but it's all a part of the learning process I call LIFE. My goal is to inspire other mamas to create flourishing businesses and figure out a way to balance family life in the process.
Let's chat about the possibility of you adding a new income stream this month! I'm encouraging you to teach a class on Skillshare–even if you've never considered the idea of teaching online!
Skillshare has millions of students. This is a good thing for you as a potential teacher because it means there is a built-in audience of students who already use the platform and love to take new classes.
Creating a class on Skillshare is pretty easy.
Your class simply needs to be video based (creating screencast videos totally counts….in fact, this is what I do).
It needs to be at least 10 minutes long. Classes under 1 hour do well on this platform.
You get paid each month based on the number of premium minutes watched by your students.
They offer a 30-day teach challenge every month with prizes.
1 ) You get to teach others a skill you already possess.
You may have spent years working in your current job. Whether you love your job or hate it, it's likely you've picked up a thing or two that you just naturally became pretty good at. Those skills you've picked up are valuable in a marketplace like Skillshare.
2 ) Get practice creating an online course.
Instead of jumping head first into creating a full-blown course all on your own, creating a shorter class on Skillshare can really help to ease you into the process. It also helps that they offer the 30-day teach challenge every month which gives you access to additional resources and not to mention motivation from other teachers participating in the challenge.
3 ) Validate your course ideas.
If you're not sure about how in-demand your course idea is, publishing a “shorter version” of it on Skillshare and promoting it to potential students can help you to validate whether or not you should spend hours and hours of work creating the full-blown version of the course.
4 ) Tap into the power of a built-in audience.
For sure, one of the hardest parts of creating any digital course is the actual marketing/promotion of that course. Publishing to Skillshare gives you a little bit of an advantage because you potentially have access to a pool of millions of students who pay to learn on Skillshare. Of course, you still have to put in the work to market your course, but tapping into this audience can make things a little easier.
5 ) Connect with other instructors and build a network.
I've remained connected with several of my fellow instructors on Skillshare. Making it in the online world is just as much related to your connections as it is in face-to-face business. Beyond that, running an online business can get lonely. It's nice to create friendships with other instructors who understand what you're going through in terms of creating content. Your network can also lead to future collaborations and partnerships with instructors.
6 ) Gain exposure for your work.
Skillshare is a huge marketplace that gets tons of traffic each and every day. I've had so many different entrepreneurs and companies reach out to me for collaborations and partnerships simply because they found me on Skillshare. Don't underestimate the power of exposure on the platform.
7 ) Practice engaging and communicating with your student base.
Once a student joins one of your classes, they will be notified each time you post a new class. You also have access to send those students occasional emails via Skillshare. If this is your first time teaching, this gives you an opportunity to practice how you communicate with your students, motivate them, and get them to know, like, and trust you even more. Some of those students will even turn into subscribers of your blog!
8 ) Make a steady monthly income.
One thing that I really love about publishing classes on Skillshare is that as long as you have at least 30 premium minutes of class time watched by your students each month, you get paid every month on the 16th–WITHOUT FAIL. The size of those paychecks fluctuate, but it is steady income.
Hopefully, the reasons I've given above have convinced you that Skillshare is a great place to teach a class.
I've been a Skillshare teacher for a couple of years now and it's still enjoyable. While I don't make a full-time income from Skillshare, I do make a steady chunk of side income that gets automatically deposited in my PayPal account once per month.
It's enough of an income chunk that it's worth suggesting that you explore it as a new income stream.
One strategy that has been super helpful for me is to publish a “lite” version of some of my courses on Skillshare and then publish the full version of my course with any add-ons and bonuses via my Teachable school.
So, I'm effectively taking the same content and making it available in two different places–this means more exposure and more income
If you are new to creating online courses, teaching on Skillshare is a great way to get your feet wet and get some exposure on a platform with a built-in audience
If this sounds even a little bit intriguing to you, my suggestion is to sign-up and take a couple of classes in your niche.
Consider it a little competitive research to see the possibilities!
Before 2013, I had never even heard of the phrase “money mindset”.
It took me learning about the law of attraction and watching The Secret by Rhonda Byrnes to really start to comprehend the power of my own thoughts over my financial situation (and, of course, the power it has over other aspects of my life).
Don't worry. I'm not about to get all woo-woo on you with this post–I'll save my law of attraction talk for another day.
Instead, I just want to give you a little practical advice and some resources you can use to work on your own money mindset.
There are two things you need in order to have the financial life you desire:
1) The belief that abundance and prosperity are for you.
2) A commitment to a solid plan to help you achieve this desire.
What some people fail to recognize is that the thoughts and beliefs we have about money strongly influence the way we live our lives and run our businesses.
We each have a money story and for many of us, our money story is a cause of many limiting beliefs that keep us from being truly successful and experiencing abundance.
Our money stories are influenced early on in childhood. How you view money right now, was heavily influenced years ago by the people you grew up around and the environment you grew up in.
Try this exercise. Ask yourself these questions:
What did you learn about money by watching your parents?
What did your parents actually tell you about money?
What is your earliest experience with money?
When you say the word “money” what imagery or words come to mind? Why?
The answers you give will help shed some light on where your money story originated.
Our money stories lead to what are called money blocks — beliefs that keep us from experiencing abundance.
Some frequently spoken money blocks include:
Money doesn’t grow on trees.
God doesn’t want us to be wealthy.
It takes a lot of work to make a lot of money.
I’m bad at paying off debt.
Saving money is a struggle.
The good news is that you can alter your money story and overcome your money blocks.
It starts by first understanding your money story, acknowledging your limiting beliefs, and truly starting to understand the relationship between your money and your success.
Here are 3 audiobooks that I recommend you listen to grow your money mindset:
If you really want to change your money mindset, just know that sometimes it takes making small steps (like reading mindset books and understanding your money story) before you can take those big leaps.
Your money mindset won’t magically change overnight. But it will start to change with daily action.
It can be very disheartening to see your income reports stuck at $0 each and every month. Clearly, you've put time, energy, or money into getting your website up and running.
And now you're like, “SHOW ME THE MONEY!” You're ready to start generating a return on your investmen–and I don't blame you one bit!
Here's my suggestion: AFFILIATE MARKETING!
Now, let me give you a few reasons why…
Reason #1. You don't need a huge online following to be successful.
Even I was guilty of believing that I needed hundreds of thousands of social media followers and email subscribers to be successful in selling products, but this is simply not true. Having even a small online following can result in sales, especially if the affiliate product you are offering is very specific to your audience's needs and solves a problem.
Reason #2. You don't have to spend money on product inventory.
Affiliate marketing doesn't require you to make any upfront purchases of products to then have to resale on your own. You're not keeping track of inventory. You're simply sharing a referral link that allows someone to purchase the product directly from the company.
Reason #3. You don't have to spend time creating your own product.
Again, as mompreneurs, we tend to be extremely short on time. Creating your very own digital product is a process that takes time. Why not make some side income promoting products that are already created, especially if it's a product you love and use anyway?
Reason #4. You don't have to worry about shipping, returns, or customer service.
Once you start selling your own products and services, you become responsible and liable for shipping, returns, and customer service…which can become a time drain. Affiliate marketing means you are duty-free in those aspects.
The crazy thing is that it took me a while to really embrace affiliate marketing. I kind of put it off as a primary income source because I was stuck on the notion that I needed MY OWN PRODUCT in order to be super successful.
But I need you to understand that this belief is false. You can start generating income quickly, and the reasons listed above shed light on how this is possible with affiliate marketing.
I was able to increase my affiliate income by several hundred dollars per month within the first 3 months–so, of course, I was over-the-moon excited to share it with the readers of my blog!
Others have had success too:
One blogger went from $87 a month in affiliate income before taking the course, to over $1,700 a month after!
One blogger received their first affiliate sale just two days after taking the course (and they were a brand new blogger too!)
Another blogger doubled their monthly affiliate income from $2,500 to $5,000
It's one of the best money-making investments that I have made to date! It comes with some killer bonuses like a private FB group, access to a Tailwind Tribe for traffic, a bonus Pinterest Strategy Guide, and a new FB Ads section.
This course is ridiculously affordable and you get a tone of value for the price. It teaches you what you need to know to be successful in affiliate marketing and was a worthwhile investment for me.
Give Affiliate Marketing a Try
When all is said and done, your business is not going to make money unless you take action. There are a ton of ways to monetize. I simply believe that affiliate marketing is a good way to get started.
Ready to create and sell online courses, but not quite sure which platform is for you? Keep reading my dear–this post is for you!
Online Platforms for Solopreneurs to Sell Online Courses
It's no longer a secret that selling online courses is a fantastic way to monetize a blog or really any business. Just a few years back, creating an online course would have been a costly production that involved purchasing expensive software–that only a technical expert could work–and possibly even hiring a videographer.
Barriers like these kept many bloggers and online business owners from pursuing course creation as a realistic monetization strategy. We simply didn't have the time, money, or expertise to pursue it!
However, times change and so does the technology we have access to. There has never been a better time to create your first online course. Finally, there are affordable and accessible tools that allow virtually anyone to get an online course up and running in just a few hours if you really wanted to!
There are so many options in fact, that it can get overwhelming trying to decide which one is best for you. But no worries…I've got you covered!
This post will explore several of the popular online course platforms that creative entrepreneurs, solopreneurs, and mompreneurs should explore if you are interested in creating and publishing your first online course.
These platforms were created with the small business owner in mind, so you will find that many of them have free trials or free options available, making the tools affordable for even a shoestring budget. The premium plans of these platforms offer access to extra perks like live training, the ability to integrate with other website tools, ability to run your own affiliate program, and much more!
Have you read up to this point and really just want me to tell you which one of these platforms I recommend?
I totally get the fact that this can be pretty overwhelming, so here's my top choice: Teachable. This is the platform I'm using for my mompreneur courses and it's super easy to get started. This is my platform of choice for so many reasons including affordability, beautiful page design, and ease of use for my students! It's a great platform, and I know you will love it!
Click Funnels offers all-inclusive packages that allows you to publish an online course, create sales funnels, create a membership site, create opt-in boxes, sell other digital products and much more. I personally know at least two solopreneurs using Click Funnels for their membership sites and they love it. Pricing plans start at $99 per month. Click Funnels offers a free 14-day trial.
This platform allows you to easily build an online course using WordPress. It's considered a no-hassle “customizable course website in a box.” You can create as many courses as you want, creating landing pages and sales pages, and you get customer support throughout the process. They do not charge any transaction fees, however, this option does require an upfront cost with pricing starting at $497 annually. Course Cats offers a free 14-day trial.
Gumroad is a platform that once was considered more for selling digital copies of artwork and books, but has evolved to be so much more over the years. They offer course creators the option to publish and sell online video, audio, and/or text courses to their audiences. Even cooler, your courses can be rented or purchased by a paying customer. You choose your own pricing either way. Pricing plans for Gumroad starts at $10 per month, and a 3.5% + $.30 per sale transaction fee is applied. They offer a free 14-day trial.
Kajabi is another sort of all-inclusive platform that allows you to create more than just courses. You can also create a membership site, open an online store, develop a training portal, sell other kinds of digital products, send marketing emails and more. You can choose one of several templates to start building the look and feel of your site. Pricing plans start at $129 per month, and a 14-day free trial is available.
Podia is an online platform that allows you to create online courses, sell digital products, create landing pages, send emails, and drip content. This platform originally catered more to coaches–business coaches, life coaches, health coaches, etc.–but they have expanded capabilities that now apply to any online entrepreneur. Pricing starts at $39 per month. They offer a 30-day free trial.
This platform is pretty straightforward offering course creators the option to host unlimited students and unlimited courses across all plan levels. I've personally taken a few courses on Ruzuku and found it easy to navigate as a student, however, I've never taught my own course from the platform. One notable difference is that some of their plans include the ability to host webinars–so that's kind of cool. Ruzuku has plans starting at $99 per month, and they offer a free 14-day trial.
Teachable is a platform that allows you to publish multiple courses and enroll unlimited students. They no longer offer a FREE plan, but the basic level plan is still quite affordable given all the capabilities. From experience, as a student of courses hosted on Teachable and as a course creator who has used Teachable, I can say that this platform is worth checking out. Their premium plans start at just $39 per month, but you can get started with their $0 free plan.
Thinkific focuses on empowering modern course creators as their mission. With their excellent customer service and free training offered to course creators, this platform is an easy-to-use option, especially for new course creators. From personal experience, I can vouch for the ease of use of this platform and the simplistic yet powerful interface it provides for students. Thinkific's $0 starter plan requires no upfront costs, but rather takes a 10% transaction fee from each course you sell. Their premium plans begin at just $49 per month.
For the options mentioned above, it's important to note that you have full control over your pricing. This means you get to set how much you want to charge. Whether it's $20 or $2,000–you are in full control of your pricing. In many cases, you can even offer a monthly payment plan as an option to your audience.
However, when it comes to course marketplaces–like the ones listed below– they typically have a different set of rules when it comes to pricing your courses. Normally, there is a predetermined pricing range set-up by the marketplace itself, and you will have to price your course according to their guidelines.
While these pricing restrictions may not be ideal for some course creators, there is an obvious perk of publishing your course on a marketplace–built-in exposure. Course marketplaces showcase your course based on its category, and it's possible that the marketplace will even promote your course on their homepage and to their email list. This can be a huge boost to your course visibility and enrollments.
The previously mentioned options require you to take full control of your marketing and promotion process.
Here are a few course marketplaces to check out for yourself. Remember, none of these marketplaces require exclusive rights to your course. This means you can–and in most cases should–publish to multiple course marketplaces so you can enjoy the exposure of multiple audiences.
Brit + Co
Brit.co is one of my new favorite course marketplaces! They cater to female creatives and solopreneurs. Classes are normally priced from $9 to $49 (or slightly more if the class comes with a kit or as a bundle). To teach on this platform, you must first apply to become a teacher via their online application. If chosen, they fly you to San Francisco and film your entire class from start to finish!
With over 2 million students, Skillshare is one of the more well-known course marketplaces. Students pay a $10 monthly membership fee for access to unlimited premium courses. As of January 1, 2017, Skillshare teachers are paid based on the number of minutes watched across all their courses. A threshold of 30 minutes (across all courses offered) must first be watched before a teacher is eligible for payment in a given month. It's completely free to publish your course on Skillshare. They offer a 30-day Teach Challenge for new course creators.
Udemy is a course platform with over 15 million students worldwide. Course creators can publish their courses for no up-front costs. Udemy does a revenue share with course creators, keeping 50% of the course sale if made from a Udemy promotion or 3% of a sale made directly by the instructor. Instructors are allowed to set the price of their courses within a range of $20 to $200.
Amazing.com, which has over 16 thousand students and 150 instructors. This platform is particularly good if you teach anything related to being a seller on Amazon.
CreativeLive.com, which has over 10 million students and 650 instructors across multiple disciplines. The courses listed here appear to be priced higher than many of the marketplaces, and it likely equates to better income for the instructors–a nice perk, right?
It is unclear, however, what the process is for becoming an instructor on these two platforms. It may be by invitation only or it's possible that they accept proposals from would-be instructors via email.
There you have it ladies–a quick overview of some of the most popular course platforms available right now. There are certainly more options out there to choose from. If you would like to share your own personal experience with any of the platforms mentioned above or others that you know of, please share in the comments below!
My plan is to continue to update this post with more places to sell online courses, so check back soon! If you enjoyed this blog post, you should also check out these…
If you haven't already figured it out, I'm a course creation junkie! I'm absolutely fascinated by the fact that I can take what I know, turn it into a premium online course, and share it to make an impact on the lives and businesses of multiple people at once. How freaking cool, right?
Every month I get questions from writers and bloggers who are interested in launching their own online courses (which I think is absolutely awesome). One of the biggest questions I get asked is about my opinion on the different teaching platforms. In particular, these three platforms are asked about the most: Teachable, Skillshare, and Udemy.
So, in this post, I'm sharing my overall thoughts on these teaching platforms because I have experience with each one. I'll also be giving you a little update on a new one that I just started testing–Thinkific.
Yes, there are MANY other platforms out there, but these are some of the most popular, and also the ones that I have first-hand experience using for my own business.
Here are my candid thoughts on each platform:
Skillshare.com (**Updated February 2017**)
While I do have a handful of courses on Skillshare (see here www.skillshare.com/karisayers), due to some recent changes to the way Skillshare pays its teachers, I now have to rethink my use of this platform.
What I still love about Skillshare is its mission to provide affordable online classes that virtually anyone can take. However, from a teacher point-of-view it has various limitations. Here are a few key things to note about Skillshare:
Skillshare runs on the membership model. Students pay $10 per month for access to unlimited premium class on the platform. This means you have no control over your course pricing. It's kind of an a la carte situation for students.
Instructors were previously paid approximately $1.60 (or so) per premium student enrollment in a class, but as of January 1, 2017, teachers are being paid per minute watched. My per minute watched rate for January was $.055. This recent change has effectively cut my class income by at least 50%.
You do not get access to your student's email addresses, however, the system does allow you to post announcements which can be automatically sent by email to all of your students.
You get a $10 referral bonus for any first-time Skillshare students that sign-up for premium services through your referral link.
Skillshare is an online course marketplace. This means that your course will be searchable via their directory of courses. By promoting your course, getting new sign-ups, and reviews you can boost your course and get it “trending” on Skillshare. This means more visibility and more sign-ups.
The biggest problem I now have with Skillshare is that unless you are getting thousands upon thousands of minutes viewed each month, you are now getting paid pennies for the hour of hard work you likely put into creating a class. For me to make $500 per month using this platform, I will need over 9,000 premium minutes of class time watched by students EACH month. To put this into perspective, we are 2/3 of the way into February and I only have about 750 premium minutes watched by students so far.
Still, for newbie course creators, the platform offers a good way to get your feet wet with the online course world. Skillshare continues to host a monthly challenge for new teachers that guides you to create your first course in 30 days.
I currently have one course available on Udemy, but to be perfectly honest, I'm completely unengaged with this platform. Still, it's worth mentioning because they are a big player with tons of students who purchase courses from their platform.
Like Skillshare, Udemy is also an online course marketplace. Here are a few insights about the platform:
Students pay individually for each course they decide to enroll in.
You have control over your course price (but there are limits to how much you can charge).
One of my biggest issues with Udemy in the past was that they frequently discounted courses to outrageously low prices. For instance, I once set my course price at $99. They ran a 75% off discount, which meant the course sold for around $25ish dollars, and I received about $12 payment on a $99 course because you split commission 50/50 with Udemy. I heard that they've now changed their pricing model somewhat, but not sure if the extreme discounting still takes place.
You also do not have access to the email addresses of your students. Udemy owns the email list they accumulate. But I do believe there is a message system that allows you to connect with your students from the inside of your Udemy platform.
There are plenty of course creators who enjoy publishing on Udemy and make an awesome living doing so. It's a platform that I may revisit in the future. I encourage you to explore it for yourself and see what you think.
Teachable.com or Thinkific.com (**Updated January 2018**)
Teachable and Thinkific are both platforms for building your own course brand–basically on your own accord. Your courses are hosted on their platform (both of which have a user-friendly interface), but you are in full control of the design aspects in terms of color schemes, images, link placements, etc.
Here are a few tidbits you should know about these platforms:
Teachable and Thinkific are NOT a course marketplace like Udemy and Skillshare–so people don't find your course in a digital catalog like they would on the other platforms. This means that self-promotion is ABSOLUTELY integral when using either of these platforms.
When you create your courses on Teachable or Thinkific, you are given a business URL that looks something like this: YourBusiness.Teachable.com or YourBusiness.Thinkific.com. It's up to you whether or not you choose to use a custom domain (which falls under the paid plans for both platforms). Just know that using the URL with “.teachable.com” or “.thinkific.com” attached to it is perfectly fine as well! Plenty of people do it!
You don't need a separate website to launch a course. You can actually use your Teachable or Thinkific website as your main website–which is what I did for a few months until I created my main website in WordPress.
Pricing – With both platforms, you set your own pricing and it can pretty much be as much or as little as you want it to be. This is unlike Skillshare where your premium courses have no option for setting a price because they are included a la carte in the monthly membership fee that students pay.
Payouts – On Teachable, you get paid for revenue earned in the previous month at the end of the next month. The only way around this delayed payment is to enroll in the higher premium plan that allows your payout to process faster. Thinkific, however, offers a faster payout processing time because funds go directly to you.
Paypal or Stripe? Teachable allows Paypal payments starting with its free plan while Thinkific uses Stripe. You can add Paypal processing to your Thinkific website, but it is not available on the free version of the platform.
Customer Service – On the free plan for Teachable, you have limited access to customer service. When Teachable first launched, it was able to better service clients simply because the client list was smaller. But as the platform grew, it seems that they have scaled back on access to trouble-shooting. They do, however, have a library of helpful questions/answers/tutorial videos that you can access. Most times when I have questions, I find the answers there. For Thinkific, I'm still new to the platform, so I haven't had to engage customer service yet…will get back to you on my experience at a later time.
Teacher Community – Both platforms offer a Private Facebook Group for Teachers that allow us to connect with each other. Most people are very helpful inside the groups and are very encouraging towards new course creators.
Access to your student's email addresses – Another huge plus on these two platforms is that you get access to all your students' email addresses (not just a message system like on the course marketplaces.) This means that even if you leave the platform, you have the personal contact information for your students.
Teachable and Thinkific both offer a $0 starter plan. Premium plans with more features start at just $39 a month on the Teachable platform. Thinkific's lowest premium option is $49 per month (it's less for both platforms if you pay the fee annually rather than monthly).
But again, start on the free plan and move up from there.
Personally, I'm using Teachable to host my self-paced courses. I have also used Thinkific's platform previously and loved it, but with my recent rebranding project, I've decided Teachable is a better fit for me right now. (I also chose to teach my students how to build their courses using Teachable.)
For the purposes of this particular post, just know that either one is a good option when you are looking to create a course where you have the freedom to set your own price and have control over your email list.
There are definitely advantages of publishing to course marketplaces like Skillshare and Udemy. It's possible to get extra exposure to an audience of students that you may not have reached otherwise, unfortunately, this comes at the cost of not building your own email list of students and not being able to control the pricing for your course.
I love the money-making potential and user-friendly interface of Teachable and Thinkific. The issue with using these platforms is that you are entirely responsible for marketing your classes and attracting students. However, this option also allows you to build your own email list which you have control over.
The best part of all of these platforms is that there is no exclusivity to any one platform. You can create your course once, add your lessons to Teachable or Thinkific to sell directly, and also then go and post it on Skillshare and Udemy if you like!
Doing this puts your work in front of various audiences of students. The more exposure, the better! So you have your classes available through multiple different access points! That's called leveraging your work and turning it into a multi-sourced income stream!
This is exactly what I did when I created my very first course–I posted it in multiple locations and brought in income from various sources using the same content. I encourage you to do the same if it makes sense for your business.
Which course platform are you thinking of trying first? Do you have other platforms that you love? Leave me a comment below and let me know!
About a year into my blogging journey, I realized that I had to find a way to monetize my passions without having to sacrifice a ton of time–because quite frankly, I HAD NO EXTRA TIME TO SPARE!
As a wife and mom of two active twin boys, life is CHAOTIC (at best) on most days. Discovering how to generate passive income helped save me from THE BURN OUT that I was experiencing as a mompreneur.
I put together this post to quickly introduce you to 5 ways you can start creating passive income in your business in the new year.
The goal is to help you with generating more income passively so that you can actively have more time to spend with your family and more financial freedom as well.
#1 Create an eBook Using Existing Content
The truth is that you have a great deal of knowledge to share with the world! One of the very best ways to share that is with an eBook. And it's not as complicated as you may think.
Here’s how to get started:
If you’ve been blogging or creating other content for more than a few weeks, you likely already have everything you need to “write” your book. Simply go through all of your blog posts and gather pieces of content that fit well together, organize it into a logical format, and do some light editing.
You can then turn this bundled content into an eBook that you can sell via Amazon, using Gumroad or SendOwl, or any other platform that allows you to sell a digital product.
For example, on a blog that I ran a few years back, I'd written several blog posts that talked about how to create a WordPress website. Later, after I had restructured my blog to have a different focus, I went back and re-purposed those old blog posts into a book titled A Savvy Gal's Guide to Blogging.
The book is currently for sale on Amazon (as a part of KDP Select), however, in January 2018, I will diversify by selling all my books in multiple online locations rather than being exclusive to Amazon.
If you prefer to write a book, rather than pull together blog posts, check out my course Write a Book in 7 Days.
#2 Create a Profitable Resources Page
Chances are, even if you have a resource page, it’s not being utilized as well as it could be.
Your readers are curious. They want to know:
• What tools you use in your own business
• What training programs you’ve studied and recommend
• What advertising platforms you use
• What books you’ve read and loved
• Whose blog you read
• Who designed your logo
• Who you turn to for technical advice
• Where you go for marketing advice
• And a host of other resources
In fact, next to your “About” page, a well-planned resource page might just be the most visited page on your site.
It’s time to capitalize on that potential traffic with some strategic monetization in the form of affiliate links and partnerships.
Start by making a big list of all the tools you use on a regular basis.
Next, think of all the training programs you’ve purchased.
What about JV partners? Have you worked with other coaches or service providers you’d recommend? Even if they don’t have an official affiliate program, you may be able to work out a private referral program, so don’t be afraid to ask.
Finally, don’t forget your own products (see #5 if you don't have your own product)! Add those to your resource page too!
Be sure when you’re adding links to your page that you use your affiliate link when one is available, and be sure you have the appropriate disclaimers in place when you do–I typically add my disclaimer at the very top of the blog post near the date and author name.
#3 Monetize Your Blog Posts with Affiliate Products
Each and every blog post has a job to do. You should never spend your time writing, editing, formatting, and promoting a post whose only task is to take up space on your site.
Instead, each post should have a strong focus that naturally leads to a solid call to action. Calls to action can be:
An offer to buy a product or service.
A recommendation to check out an affiliate or JV offer.
An opt-in offer.
Or even a link to read more about the subject, join your Facebook group, or leave a comment.
The point is that each post is an opportunity to grow your following and create passive income—either directly or indirectly—and your call to action should be foremost in your mind as you’re writing each article.
Personally, I'm a huge fan of monetizing your blog posts with affiliate products.
It's highly likely that when you are creating your blog posts–no matter what niche you are in–you are mentioning products or services that you use.
For instance, if you are a mommy blogger writing a blog post about your experience using different types of bottles for your child, you can monetize your post by using Amazon links to the bottles you love and suggest for other moms.
Another example, if you are a business blogger writing a post about your favorite email tool, you can become an affiliate for that specific tool and add your links to your blog post.
This way you get paid for talking to others about something you already use and love!
The absolute best course I've taken on affiliate marketing is Making Sense of Affiliate Marketing. It's affordable. It's easy to comprehend. It's easy to implement and get results–and by results I mean MOULAH.
#4 Monetize Your Emails
Every week you send emails, either privately to potential and current clients, friends, and colleagues, or possibly through other online platforms that you use.
These emails are a golden opportunity to not only provide stellar support through product and tool recommendations, but they’re also a great way to create some passive income.
You can create sales opportunities in a variety of ways within emails:
By offering (linking to) related products and services
By making recommendations for further reading/learning
By linking to a well-monetized blog post
By recommending a free download
By helping your buyers make good use of your products/services
You can do this in the body of the email itself, or in an automated signature (try WiseStamp.com) or a standard P.S. (For example, you can include an invitation in your automated signature to check out your latest course offering.)
I suggest a resource called Inbox Invitation to help you better understand how to monetize your emails. There is an art to it and this resource gives you a leg up on making money from your emails.
#5 Create a Short Digital Course or Online Training Program
Creating digital courses has pretty much become the cornerstone of how I monetize my blog. I'm a huge supporter of other online entrepreneurs doing this too.
Here’s a simple 3-step plan to brainstorm a small course or training product:
1. What problem does your ideal client struggle with the most? Is she tech challenged and needs a step-by-step on how to create a landing page? Does she lack confidence, and suffer from mindset issues? Does she want/need to write a book but just can’t seem to get started?
Whatever her trouble are, a small training product or course can help. Remember—you don’t have to solve all her problems, just this one, so keep it simple so you don’t get overwhelmed.
2. What format does your ideal client prefer for training? Your product can be video, audio, written, or any combination. It’s completely up to you, but think about what your client might prefer.
3. What resources do you have that you can repurpose? You very likely have blog posts, short reports, eBooks and other material you can quickly pull together to create a complete training.
In the spirit of inspiring more moms, I'm highlighting a different mompreneur and her story every Monday for the next few months.
These women are hardworking, amazing mommas who are balancing family life and creative business life. They are at varying levels of their blogging business. Some are just getting started. Some have been blogging for years.
Each mom offers a different perspective on what works (and doesn't work) for her when it comes to being a mompreneur.
Take a few minutes to read the mompreneur stories each week and find the inspiration you need to move forward with your own mompreneur journey! Be sure to check out the resources they recommend, take a closer look at their blogs, and signup for their mailing lists to keep in touch!
Interview with Ehrica, Blogger at Our Missional Family
What do you blog about?
I blog at ourmissionalfamily.com. My purpose is to help others find a joy-filled, peaceful and intentional life built on the solid foundation of Christ. This also includes helping busy moms try to live a more simple lifestyle. A few of the things you will find on our site includes; meal planning, home management, finances, spiritual growth, printables and so much more. We also have six challenges you can sign up for if you're looking for some personal growth.
How long have you been blogging and what made you decide to start a blog?
We began our blogging journey in January of 2017, but officially launched August 1st. When building a business it takes time. I hired a designer in January and enrolled in Elite Blog Academy, it took me until August to feel like I was actually ready to launch. It is so important to create a solid foundation for your business and that's what I took most of my time doing.
The creation of Our Missional Family was due to my husband and I realizing that we were focusing on too many of the wrong things. We needed to make a change, find a balance and really start to focus on the people that mattered most to us. We were living our lives by the world's standards and not God's.
How many children do you have? Ages? What do they think about you being a blogger?
We have 3 children, 2 boys ages 22 and 15 and a little girl who is 8. My entire family is so supportive of what I do, especially my husband (I call him my earthly rock, that's how wonderful he is). Our 22-year-old is busy working full-time and going to college so he doesn't have much time to devote to our blog but is extremely supportive. Our 15-year-old is great at editing our videos and helping to create printables (it's amazing how tech-savvy our teens are). And our youngest wants to start making recipes with mommy so we can put them on our youtube channel.
What's your favorite thing about blogging?
My degree is in teaching so I love being creative and educating others on things that would be beneficial in their lives. Blogging allows me to be as creative as I want. As a busy mom of three kids, I'm always looking for ways to simplify our lives. My most favorite section of our blog is the printables section. I love creating functional printables that help my readers solve a problem. I love giving them solutions! Whether it's a meal planning printable or a daily schedule printable. I want to help make my reader's lives just a little bit easier.
What's your least favorite thing about blogging?
The learning curve! I realized right away that anyone can start a blog. But you will eventually need to decide if you are blogging to grow a business or just as a hobby because there is a big difference! If you want to grow your blog into a business then it is crucial to create a solid foundation for your blog to grow, so it doesn't crumble later on. I am so grateful that I found Elite Blog Academy early on, it has really helped me create the strong foundation that I need.
What's your favorite blogging tool that you simply cannot go without and why?
Mailerlite! Mailerlite is a hidden gem. Throughout all of my research, I kept reading about how wonderful ConvertKit is (and I agree, it is wonderful). I was able to experience ConvertKit using a free 2-month free trial and it is a great service. However, since I was just starting my business I couldn't afford those extra monthly expenses. I was excited when I came across Mailerlite, it's free up to 1,000 subscribers. I used to use MailChimp but switched all of my email subscribers to Mailerlite and I couldn't be happier. Mailerlite is very similar to ConvertKit without the monthly fee. Perfect for anyone who is just starting out.
What's the best advice you would give to a mom looking to start her own mompreneur business?
Learn to block schedule your time. I came across block scheduling later in the game but it has been a sanity saver ever since. One thing most people don't realize about me is that I work a full-time position from home and also run Our Missional Family. While raising three kids and living a crazy busy life, block scheduling allows me to plan out my days by dividing it into chunks of time. Sometimes I have so many things to do that I don't know how I will manage. With block scheduling, that time is already planned for me each day so I'm able to get done what I need to.
Just for fun: If you were a beverage, which beverage would you be?
Hot tea! I am a big hot tea drinker. I love cool mornings when I can go out on my front porch and listen to the birds, drink hot tea and have quiet time with the Lord. It makes me feel cozy and peaceful. My favorite season is Fall and my favorite holiday is Christmas. So, I love to curl up with my family in front of our fireplace, drink hot tea and watch Christmas shows on the Hallmark channel. Yes, I'm a bit of a homebody. There's no other place I would rather be.
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