MLT Creative is a B2B marketing agency founded in 1984 by partners Billy Mitchell and Glenn Taylor. The company is known as the Idea Launch Pad for BtoB marketers. MLT Creative is intensely focused on content marketing and leveraging the inbound tools that help clients get found, establish thought leadership, generate leads and build lasting customer relationships.
I’m asking you this question with the belief that most marketers should carefully craft their plan. That’s not to say there aren’t plenty of established templates and tools for building your marketing program but those will only take you so far. And you might be headed in the wrong direction. As a partner in a […]
Sometimes when I’m talking with a younger client about their marketing budget – and these days, every client is younger than me – I want to tell them about the olden days. Once upon a time, for anyone to know about your business, you had to advertise. I’m not talking about “Mad Men – Madison […]