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Victorian prime lamb producers Philip and Maz Gough have transformed their business using genetic selection tools and harnessing the benefits of hybrid vigour.

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Having a clear picture of a breeding objective should be every prime lamb producer’s priority before investing in new genetics.

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The limited supply of finished lambs across the eastern states has propelled trade and heavy lamb prices to incredible new levels, with both indicators recording the highest prices on record this week.

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Lamb supply in New Zealand has begun dropping in the lead up to their winter seasonal low.

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Female cattle accounted for over 58% of national slaughter for the third straight month in May, further impacting the national herd, as well as average carcase weights.

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Significant mileage is being made on the red meat industry’s target to be carbon neutral by 2030, says MLA’s Manager of Supply Chain Sustainability Innovation Doug McNicholl.

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From wearable computers delivering veterinary expertise on remote properties to holograms of tractors allowing for spot-on space measurements in machinery sheds, the potential of augmented and virtual reality (VR) to transform agricultural production is enormous.

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As incomes increase, consumers are demanding more from their red meat.

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While Australian kill floors continue to run at elevated levels, the limited supply of slaughter-ready cattle, particularly grassfed, and strong demand in key export markets has kept the pressure on finished cattle prices.

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With China shifting into second place after the US as Australia’s most valuable red meat export market, the activity around marketing, relationship building and education in-country has hit top gear. From trade shows to cold chain seminars and cooking demonstrations to Asia’s largest food expo, Meat & Livestock Australia’s (MLA) team China has been operating around the clock to ensure Australian beef and lamb is front of mind as China continues down a path of purchasing unprecedented volumes of meat.

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