Meat & Livestock Australia Limited (MLA) is the marketing, research and development body for Australia's red meat and livestock industry. MLA works in partnership with industry and government to achieve profitable and sustainable cattle, sheep and goat industry.
The limited supply of finished lambs across the eastern states has propelled trade and heavy lamb prices to incredible new levels, with both indicators recording the highest prices on record this week.
From wearable computers delivering veterinary expertise on remote properties to holograms of tractors allowing for spot-on space measurements in machinery sheds, the potential of augmented and virtual reality (VR) to transform agricultural production is enormous.
While Australian kill floors continue to run at elevated levels, the limited supply of slaughter-ready cattle, particularly grassfed, and strong demand in key export markets has kept the pressure on finished cattle prices.
With China shifting into second place after the US as Australia’s most valuable red meat export market, the activity around marketing, relationship building and education in-country has hit top gear. From trade shows to cold chain seminars and cooking demonstrations to Asia’s largest food expo, Meat & Livestock Australia’s (MLA) team China has been operating around the clock to ensure Australian beef and lamb is front of mind as China continues down a path of purchasing unprecedented volumes of meat.