Whether you’re a self employed freelancer, a subcontractor working remotely, or the CEO of your very own thriving enterprise, you likely wage a constant battle for productivity. The digital era has been kind to you, giving you an opportunity to empower yourself by shrugging off the yoke of your old job and making a living doing something that you’re truly passionate about… But those very same opportunities that empowered you also empowered legions of competitors who would happily take the customers, clients and capital that are your livelihood if you give them the opportunity. As such, we all face a daily struggle to remain as productive and time efficient as possible… And yet we can find ourselves getting in the way of our own productivity and undermining our own not inconsiderable efforts.
If you’re concerned about your productivity or want to ensure that your operation is running as efficiently as possible, it behoves you to ask yourself some of these searching questions. The answers may be difficult but they will most certainly guide you to bettering your business…
Have you had the same IT infrastructure for years?
The right tool to get the job done today may not be the best tool for the job tomorrow. And when all you have is a hammer, everything starts to look like a nail. If you run a business, your IT infrastructure should be in a near constant state of evolution. It should be as intuitive as possible to allow new employees to get productive quickly and it should be agile enough to pre-empt the needs of tomorrow as well as today. It should be scalable to grow with your business and meet its changing needs. This can be tricky to achieve on your own which is why outsourcing your IT to a company like www.charlesit.com is advisable especially to nascent startups. Productivity is so much easier to maintain with the right tools.
Do you lie to yourself daily about your personal productivity?
It’s easy to delude yourself when you run your own business. Let’s face it, your employees know which side their bread’s buttered on so they’re unlikely to take you to task on behaviors that might be counterproductive or even self delusional. Answer yourself honestly… Do you tell yourself little lies about your productivity. Do you tell yourself that tweeting, sending emails or checking Facebook for mentions is work? Do you tell yourself that you’re a great multitasker,no matter how much the evidence shows us that multitaskers are never as productive as single taskers?
Only by shaking off these comfortable lies can we truly harness our productivity.
Is every deadline a race to the finish?
Deadlines, whether self-imposed or mandated by clients are an important part of the structure by which freelancers and small businesses live. But if every deadline is a race for the finish in which the end result just barely scrapes in on time, this can point to systemic flaws in your processes.
If you don’t take steps now to revisit your processes and identify ways to make them more efficient, you’ll always keep feeling the gut punch of anxiety that comes with every looming deadline.
There’s no doubting the effectiveness of a corporate event. Getting everyone and anyone of note in the same room with booze and music is a no-brainer. It allows you to socialize and mix and talk shop in a casual environment. Plus, the company gets to show off by organizing an event that is off the chain. There is no way the guests won’t be impressed and think of you the next time they want to place an order.
The above is the end goal, yet there is plenty of planning which goes into a kick-ass occasion. Get the prep right and everything will go smoothly. Below are four things you’ll need.
Asking guests to RSVP is one of the most stressful parts. Not only do people tend to ignore paper invites, but they are expensive. On the whole, it’s a massive waste of time, money and energy. If only there were a better way. Oh, there is – an app. Eventbrite is a platform that allows invitees to reply via the application. All they need is an internet connection and a mobile device. From a cost point of view, the price is minimal, plus the easier it is to reply, the more likely it will happen. Make the event accessible to everyone.
And any venue won’t do. The place reflects the business, the goals and aspirations of the night. As soon as guests walk in, they’ll judge the site and therefore the company too. The problem is that an upscale function room is very expensive and you might not have the money. Fear not because they are small hacks which can keep the costs down. For example, find a hotel with a lobby and an adjoining bar. Normally, the hotel will give you the space for free or at a discounted price because they’ll make money on drinks.
When guests are invited, they are instantly excited (hopefully). In their heads, they see a night of drinking and eating and having a fantastic time. What they don’t picture is a room full of boring, corporate types standing around chatting. So, give the masses what they want by organizing things to break up the night. Vampr allows you to collaborate with musicians so that there is background music throughout. In addition, there is nothing wrong with hiring speakers with something interesting to say. Finally, don’t forget games and prizes as they’ll refocus the crowd’s energy.
As the host, it’s essential to speak to everyone that comes through the door. But, how you talk to them makes the difference. Don’t concentrate on you or the business or the event. Instead, ask them about themselves. What do they do? How did they get into the industry? Do they have any hobbies? Although these questions have nothing to do with generating leads on the face of it, they make you memorable. And, that is the entire point of the event.
What do you think is the key to an excellent business event?
Expansion is the goal for business owners. If they could, they’d open a store in the Amazon Rainforest to boost sales and maximize profits. Growth doesn’t come easily. Out of every ten startups which have dreams of being the next big thing, only two of them stay open. Yep, 80% of small businesses fail at some point. To make $1 billion, you have to think and act like the men and women who have come before. And, who better to look to than the wealthiest man on the planet, Jeff Bezos?
You can adopt his finances by assuming his attitude. These are the four essentials to keep in mind.
The Three-Quarter Rule
Common logic says that entrepreneurs need to be sure before they make a decision. That way, the risks are fewer and there’s less chance of making errors. Bezos disagrees, saying “most decisions should be made with around 70% of the information.” Why? It’s because when you wait around for the extra 25% to 30%, you’re probably going to miss an opportunity. Three-quarters is about the perfect amount to negate the risks which will kill the company. Other than that, you will need to deal with the road bumps and react when they appear.
Ignore The Distractions
The amazing thing about billionaires is their ability to work harder, faster and longer than anyone else. The total minutes they clock aren’t as important as their efficiency. Bezos ignores the distractions and zones in on the things which require his time and expertise. Everything else is delegated to his trusty team. Small businesses might not have employees yet, but they can still offload the interruptions. Www.arksolvers.com is an IT firm which will deal with bugs, glitches, and offline periods. Www.jellyfish.net takes care of marketing so the message sticks and boosts lead generation. A lawyer will deal with the legal stuff. Your to-do list should focus on your priorities.
Forget The Competition
In many ways, the company’s rivals are essential as they influence decisions. When the competition invests in new tech or brings out a new service, you take notice and react. However, obsessing over what they are doing and why and it isn’t a wise move according to Bezos. Too many organizations get caught up and end up stealing ideas. What makes Amazon unique is that it came up with a service no one knew they wanted yet they sought it all the same. “Even when they don’t know it, customers want something better.”
Don’t Be A Victim Of Success
The website starts to get lots of traffic and the bricks and mortar store is doing well, too. The company is expanding at a rate the likes of which you never imagined in your wildest dreams. Then, things begin to drop off and plateau. Why? It’s because success breeds laziness. One thing Amazon never did was to stop pushing the envelope. When Prime became huge, the business added same-day delivery as well as Prime Video and Day. Recently, they bought the rights to English soccer matches for the next Premier League season.
Can anyone say the firm is resting on its laurels?
As the benefits of remote working appear to be outweighing those of the standard office scenario, the influx of people choosing to work from the comfort of their own home doesn’t just mean a benefit for them personally, but for that of the business. But, it seems that we are unable to get the balance right. A lot of people view working from home as a little vacation, when in actual fact, it should aid your productivity, rather than hinder it. So this means you’ll need to consider exactly what the ideal home office needs. And if you are running a business that demands the necessity of home working, and you are someone who is spending more time at home than in the office, what do you need?
Ease Of Access
Many businesses spend years thinking about maximizing productivity by laying out the fundamental components in close proximity to each other. Take this method of thinking to heart when setting up your space. If you have a lot of multifarious tasks, you need instant access to every aspect. If you work with a lot of paper files, you need a filing cabinet nearby, or if you are constantly on the phone or dipping in and out of Skype meetings, you need a method of productivity that lends itself well to your home environment. Consider your layout in relation to the amount of space you have and this includes the amount of equipment to have in your home. For example, do you need a photocopier in your home office? Or is it unnecessary expenditure?
The Ability To Focus
Working from home can provide so many distractions, that you may find yourself pining for the sterile nature of an office. Having the ability to focus is important, and whether this includes the right lighting, as well as sufficient privacy, you need to ensure that you have these demands met. You need to think about your own ability to focus, for example, do you need to block out sound? If so, do you need to soundproof the walls in your working space? Or will earplugs suffice?
It’s A Safe Space
Health and safety is viewed as a bugbear of many modern offices, but it’s still worth thinking about even though you are at home, this includes ergonomics, especially in relation to your desk and chair, but also, are you working in a part of the home that is going to aid your productivity? For example, if you’re using your basement as the working space, will it actually be a safe space to store electronics? Waterproofing the basement is something that can be costly from time to time, but you can choose Helitech or various other building specialists to waterproof your basement, so you can have an abundance of electronics down there.
While setting up your home office space could be a dream come true, there are some things that need to be implemented to ensure that you are working productively. The ideal home office is, unfortunately, a replication of the working environment in essence. Remember, it’s not about sitting on the couch with your computer on your lap.
Operating a business isn’t easy. After all, you have so much to think about on a day to day basis, and on top of this you have to worry about your employees and whether or not they are safe. If you want to avoid all of this then one thing that you can do is make sure that they have all of the right safety equipment required to get the job done. Take a look below to find out more.
Hard hats are required if you work on a construction site. When you walk past a site, you can usually identify any workers by their hard hats. These are designed to protect people against any flying or even falling objects that would otherwise be a hazard. Some hard hats come with face shields and even earmuffs as well. If you are providing hardhats for your team then you have to make sure that they are well-fitted and that they aren’t too big or too small for use. If you are not sure if you have the right material for your hardhats then check out this textile and apparel testing laboratory to find out more.
Eye protection is just as important as head protection. You need to make sure that you have safety protection such as safety goggles or even spectacles if you are working with wood, metal or anything that is hot. General labourers can also really benefit from having things like this and this is all because there is usually a ton of debris on a construction site. It doesn’t take much to invest in some eye protection, but when you do, it could prevent life-threatening injuries.
Respiratory protection is crucial if you are working on a site where there are a lot of toxic substances. Sometimes, there may be toxic spores in the air that can cause serious damage to you and in some instances they can even cause permanent impairment as well. Respiratory protection is able to shield you against paint spray, pesticides, dust and even fumes as well. They are mostly needed when adequate ventilation is not present, and they can make all the difference to the health and safety of your team.
Construction jobs require you to use your hands quite often. Hand injuries happen every single year and they can lead to things such as contact dermatitis and even skin cancer as well. This can be very costly but they are very easy for you to avoid. Gloves are very affordable and when you do invest in some, you will soon see that it is very easy for you to shield yourself and your team from a huge range of health issues.
Of course, health issues can easily be prevented if you are able to invest in the right gear and you would be surprised at how much of a difference it can make to your team and your business in general. Why not utilise some of the above tips today to see how you could benefit?
When it comes to creating content, you have to really try to get it right. And to make that happen it’s really not enough to just think you know what your audience wants. Or worse – to put out the kind of content that you want to put out. Of course, there’s nothing wrong with doing that if you’re following your passion. But when it comes to business, what you want doesn’t matter – it should be all about the audience. You have to know exactly what they want from you. You need to know what kind of content they like, what they love to engage with, and give it to them. You have to let go of your own personal tastes and preferences and you have to uncover what your audience wants.
So how do you do that? Well, research is the first thing that you’ll want to do. It’s handy to know what kind of social platforms your audience prefers to use, and the kind of content that they like to consume. This is your first step. If you can’t get that information right off the bat, you’ll then want to just start putting out content and see what works. Be patient and give different options a try to see which sticks. And to help you with that, let’s consider some popular kinds of content that your audience could be wanting from you.
One of the things that always seems to go down well with an audience, is video. Even if you’re not a videographer, and you have no idea how to film, produce, or edit a video, you can still get this in place your business. You can come up with the idea, plan the content, find the beats for sale, and have some kind of idea of the theme for the video. Then you can hire someone to film and edit for you, or even use their expertise to plan the overall strategy for it too.
Behind The Scenes Content
Another really engaging idea is to show off behind the scenes content. This is where things like Instagram stories, snapchat, and even vlogging can come into play. Yes, your audience will love your shiny, well-planned out, and staged content – but they often love the nitty-gritty ‘real’ stuff more. So don’t be afraid to get raw and show off what’s really going on behind the business.
In The Moment Content
As a step on from that, you may also want to get a bit spontaneous with your content. Get a great spur of the moment idea? Act on it. Try live streaming or just send out a story or snap to your audience based on what you’re thinking or what’s happening in the business right now. As we touched on in the last section, being real works. Consumers love to feel connected to you, so don’t be afraid to be impromptu with content too.
Next up, you could always look to get interactive with what you’re going too. Why not host different games or giveaways for your audience? Give back, get your audience involved in what you’re doing, host events and meetups – just give your audience what they want and connect with them.
Then, you should be thinking about the kinds of marketing collaborations that you should put in place too. If you want to expect your reach, give your audience a double-whammy of content, and really provide value, then set up a marketing collaboration with a brand or individual they also love. Bring their favorite things together for better products, services, or experiences.
Online & Offline Crossover
It’s also cool to bring your online world offline, and send your offline audience online too. If they want more from your brand, give it to them. Give them exclusive access, set up a loyalty scheme, invite them to launches or parties – just make sure that you’re blurring the lines to make their overall experience of your content stronger.
But most importantly of all, your content HAS to be engaging. And not just engaging in terms of getting likes – because that doesn’t overly do anything for your business (it just looks good). Instead, you need to really tap into emotions and get a reaction from your audience. So make sure that every piece of content that you put out has a purpose. Is it educational, informative, entertaining, or just for fun? Make sure that you always have an aim with your content and you’ll be giving your audience what they want.
Ensuring health and safety throughout a supply chain is tricky, but it’s also imperative. One slip up in one part of the supply chain can have a knock-on effect for the rest of it. From manufacturers to retailers, everyone needs to be responsible for keeping employees and customers safe. You might not be able to control what other companies do, but you can make smart choices about which companies you choose to work with. You also have plenty of control over certain parts of your supply chain, so you can make sure they are performing to the right standards. Use the following advice to maintain safety throughout your supply chain.
How Health and Safety Can Move Down the Supply Chain
It’s important to understand how health and safety can affect your supply chain. Something that happens in one part of the supply chain can easily have ongoing repercussions. For example, if a supplier chooses to package their goods in heavy, difficult to manage packaging, it could mean health and safety problems for the delivery drivers, warehouse workers or retailers who have to handle them in other parts of the supply chain. Therefore, it’s essential to consider not just how a choice will affect one area but how it could have a wider effect too.
Gather Data to Monitor Risks
One of the best things any company can do to improve safety along their supply chain is to collect relevant data. Big data is becoming more and more important throughout different industries, and it has many different applications. Collecting data and information from throughout your supply chain can help you to spot any safety issues and make the best decisions about how to address them. Some monitoring can be done automatically, using sensors and other high-tech tools. Other information can be gathered with the input of staff or even customers. With the right information, you can identify the best ways to improve safety.
Make Sure Third-party Buyers and Suppliers Are Being Safe
It’s difficult to have a lot of control over what third-party suppliers or buyers are doing. However, you can examine them carefully and ensure that they’re working safely. You can also set guidelines that you expect them to follow as part of your supply chain. If you’re not happy with the conduct of anyone concerning safety, there is always the option of cutting your losses and working with someone else. If any part of your supply chain has issues with safety, it can reflect badly on you. Auditing your suppliers and buyers will help you to keep everything in line.
Use the Right Packaging Solutions
One specific issue that you might need to consider for your supply chain is how things are packaged. Packaging can make a big difference to several factors related to handling products in your supply chain. It can dictate how much contact people have with a product, as well as how the product must be transported. Some liquid products might need to be transported in steel drums like those from www.clsmith.com to ensure proper safety standards. Some products may need to be packaged in sizes, shapes and weights that can easily be carried manually, without the risk of injury. It’s essential to think about this throughout the supply chain.
Examine the Impact of Customer Requirements
Businesses should think about how customer requirements could impact on safety within the supply chain. For example, customers could have particular requirements for processing or presentation of products that make it difficult to achieve proper health and safety. Hygiene requirements could even have an effect on safety. For example, keeping floors clean could lead to slippery surfaces. This makes it important to work together with customers to ensure that the correct levels of safety are being maintained.
Fulfill Legal Responsibilities
It’s always important to check your legal responsibilities where safety is concerned. Your requirements can vary, depending on your industry, your location, and even the size of your business. If you’re not sure, you can check local and federal websites to find the relevant regulations. Failing to follow the law could not only lead to injuries, but it could also mean that your business gets in a lot of trouble. If you want to avoid big fines or getting sued, you should comply with regulations.
Check Your Workers’ Knowledge and Experience
You need your employees to cooperate if you want to improve safety throughout your supply chain. However, if you’re unsure about how well they are currently able to help you, you need to ask them. Conduct a survey to ask your workers about their knowledge and experience related to health and safety. Use the survey to find out about what they know, and whether they feel that safety practices are carried out adequately.
Provide Training to Staff
If your survey raises any issues, you need to make sure that the correct training is provided to staff. Of course, you also need to ensure everyone has the tools and the management necessary to help them work safely. Staff training gives your workers the knowledge they need to work safely. You can also partner with suppliers and customers to make sure that they are also paying attention to their employees. Good management is also key to training so make sure that it is in place.
Develop Stronger Guidelines
You don’t have to just pay attention to the legal requirements imposed on your business. You can show that you’re willing to go further and take responsibility without being compelled to do so by the law. Creating your own robust guidelines for ensuring safety throughout your supply chain is a smart and useful thing to do. These guidelines can be useful not just for your own company but for anyone you partner with too. You might create guidelines concerning how materials should be packaged, handled or transported, for example.
Start improving safety in your supply chain to make sweeping improvements throughout your business. There are many ways you can improve safety and make things better for everyone.
Remote work is a source of great excitement across a variety of industries. The developments in technology has meant that companies can now offer remote working as one of their most lucrative perks. Some companies love to sing the praises of being able to save money on their overheads, hire freelancers who take care of their own taxes and be able to have a remote team working that is made up with global talent. That’s the other thing about encouraging working remotely in your business; you are able to reach out to talented individuals across the globe instead of just looking in the local area for the best employees. Telecommuting is one of the best things to happen to businesses over the years and it’s one of the best things to happen to people who crave a work/life balance.
There are, of course, those who don’t agree with it, preferring to have their team on site at all times to be able to watch and wait as deadlines are hit and growth is achieved. Don’t worry though, there is still an amazing amount of evidence that suggests that remote working increases the productivity of your employees massively. This can happen, but only if you manage your remote workers correctly. You should be thinking about the individual remote employee and how they work, how they like to achieve. You should think about how you can reach your remote workers during office hours and how you can train them to access the company cloud based storage so that everyone is on the same system. People who work in their own time on their own deadlines, without being micromanaged every second of the day, are more likely to be successful in their job and are more likely to be more productive each day. Productivity is so important for management teams in business, because the better their staff work, the better the company does. It’s in your best interests then to ensure that you are doing everything possible to make your employees as productive as possible. Employees crave freedom and flexibility when they are stuck in the office, but if you can learn to manage remote workers correctly, you can maximise their productivity and benefit from their enthusiasm.
There are some jobs out there that are far better for remote work than others. You can’t exactly allow nurses to work remotely, because patients don’t live in their homes. However, you can allow administrative staff to work from home as all they require is internet access, a telephone and a computer to work from. If you have the capability to allow teams of people in your office to work from home, you should look into it. By clearing most of the desk space, you are going to be able to save a lot of money on commercial office space and funnel that cash into your IT systems and security. This can mean that you are putting the budget that you have against the things that are going to do well for your business. Trusting your staff to work from home on their own schedule is not a foolish idea; in fact, employees are more loyal to those who give them a little autonomy and trust in their own schedule. The next question that you should have to ask yourself is whether remote work is good for the people who work for you.
Not everyone wants to work remotely. Some people need the social interaction and the bustle of an office environment to be productive in their roles. Not everyone has that discipline to sit down and work their schedule without the micromanagement. Before you decide to go remote with your staff, why don’t you sit down and discuss the option with them? You can’t do better than asking those you would like to give this perk to if they want it or not. If you need to save your budget, you could offer remote working on a trial basis and let them test the waters. It’s your responsibility to maximise the productivity of the individuals that work for you and understanding the way that these people work is the first step. It takes a lot of respect on your part to allow people to make this choice for themselves, and your reputation in the industry will be massively praised by allowing a choice.
If people do decide to plough ahead and work from home, you need to make sure it’s worth it. Teams of people need to have access to online chat and file sharing facilities. You don’t have to pay out tons for a fancy service, but it can benefit your business to find the programme and software that is the most efficient and works the best for everyone. Schedule training days to ensure everyone is up to speed on how to use these systems before you let everyone loose to work from the comfort of their own home. If team members have the chance to collaborate together online, you’re going to give them a much smoother remote working experience overall. This is going to reflect back on you, because you’ve done everything in your power to increase their motivation, productivity and you’ve given autonomy to people in your business.
To be able to have a successful remote workforce, you must ensure that they have a proper office set up to work from. If not an entire room with a desk and a chair, you need to be able to give out office technology to your staff to work from home and access internal business systems. All the effort that you put into your business is going to pay off if you put the same effort into your employees. There’s no doubt that managing a remote workforce that you don’t see very often is a challenge, but that doesn’t mean that it cannot work. Sit down and make a plan, then share that plan with your staff. Lastly, sit down and wait for the magic to happen.
Health and safety is such an important concern for any business, and you need to make sure you promote a safe and secure working environment. There are so many things these days that can wind up affecting the running of the business, and health and safety concerns are one of the big ones. You have to make sure you focus on improving and promoting your business in the best way you possibly can.
Making sure you have health and safety procedures in place is absolutely crucial for the future of the business. There are so many things that need to be kept in mind when trying to improve safety in the company. No matter what sort of business you are running, it is important that you keep in mind the fact that you have to prioritize the safety of your staff as much as possible. These are 6 of the best tips you can use that are going to help you make the company much more safe and secure.
Train Your Staff
You have to make sure you do what you can to get your staff into a position where they are able to avoid health and safety risks themselves. There are a lot of things that you have to keep in mind when doing this, and sending the staff on health and safety courses look hold on, and making sure they focus on e-learning programs. There are a lot of things that you need to bear in mind, and keeping your staff trained in the correct procedures is very important.
Make Sure You Have the Right Gear
It is also important that you focus on making sure you have the right gear for your business in order to make things safer. Imagine you run a construction site, and your workers are trying to carry out projects without having the necessary gear to do it right. This is going to pose a pretty big risk to your employees as there are a number of health and safety concerns linked to this that you need to make sure you keep in mind.
There is plenty of technology you can use that is going to go a long way toward helping you make your business safer. The more you can do to focus on this, the better it will be for the business moving forward. There are so many different elements of technology that can play a role in the safety of the business. For instance, you might like to check out wearable sensors for movement measurement in the business. Or you might choose to implement CCTV technology throughout the business. There is so much technology you can use to achieve this, and the more you can get this right the better.
Cybersecurity is something that needs to be a big focal point for your business these days. There are so many things that can play a part in protecting the business in a digital sense. This is important for making the company safer because there could well be sensitive information that is compromised as a result of cybercrime. For the continued safety and well-being of the business, it is important to make sure you do what you can to improve cybersecurity.
There are always hazards in any business, and they can cause a lot of problems in a health & safety sense. This is why it is so important to make sure you identify and remove hazards within the business. This could be faulty machinery, structural problems, or even pieces of equipment left lying around. Removing hazards is the best way to make sure you are keeping the company safer and more secure, and reducing the risk of accident and injury at the same time.
Physical security is obviously a massive part of the process as well, and something it is easy to overlook in the digital age. If you can improve the physical security of the company, by way of things like security guards, and sturdy locks, this is going to make things much safer. There are many parts of the business that might be hazardous, and intruders could also pose a problem for safety as well.
As you can see, these are some of the best things you can do that will help you to improve the safety in the workplace. You have a lot to think about in this respect, and it is important to make sure you use some of these hacks to ensure that you are boosting the safety and security in the work-related arena.
Running your own healthcare practice is noble. Many practice owners start out because they want to do things differently and give their clients more. They want to help and take care of people and offer fare healthcare to as many people as possible. They might be unhappy with the way the healthcare system is run or find themselves unable to find work in the existing system that offers them the flexibility or style of work that they need or want.
But, it’s still a business. However, much you want to improve the system and the lives of those that live in your community, it’s still a business. You need to make money, find patients and become successful. You need to employ the best doctors and nurses and spend time working on systems for keeping patient records and other admin. You need to work with insurance companies, market your practice, communicate with other healthcare providers and officials, train staff, look after them, keep your establishment clean and tidy and make sure it meets all safety requirements. You are responsible for ensuring that your practice is safe, friendly and able to offer the best healthcare services that you can.
In short, yes. A website can be a handy tool for a small healthcare practice. It can give you a much better and more convenient way to contact your patients. But, there’s a lot more to it than that. Used well, a healthcare practice website that has had thorough web app penetration testing and is completely safe and secure can help you to build your business, help your patients and build relationships with the community as a whole. Here are some of the reasons your practice needs a website.
One of the biggest annoyances most members of the public have with their healthcare providers is communication. Getting an appointment can be almost impossible and many people find themselves on hold to their surgery early in the morning, in a queue to get an appointment. This is the last thing that you want when you are feeling ill or facing an emergency.
A website offers an alternative way to communicate with your patients. You could have an appointment booking system online, as well as a live chat element so that people can ask for advice without needing to come in and take up an appointment time. A website can also automatically direct patients to the services that they need, cutting time for both them and the doctor. A pregnant women, for example, could make an appointment with a midwife directly without having first to see a doctor or speak with a receptionist.
It can also offer a prescription ordering service, which can then be linked to an online pharmacy who can deliver directly to patients. Saving everyone time.
Having an online presence, and a good website that your patients use regularly also gives you a great way to communicate changes and essential information. If you are closed for an afternoon, advertising online or sending out an email is a much easier and faster way to let everyone know.
A good website isn’t just about communicating information and booking appointments. It has the power to do a lot more. Your site can educate the community. Helping them to take responsibility for their own health and saving your doctors time. They’ll no longer have to teach every patient asking about the flu jab the same things. They’ll be an informative article on your website that they can read.
Post regular informative content. Try to make sure it’s relevant. In summer, talk about seasonal allergies. In winter, write about colds and flu. Offer patients advice on symptoms, prevention and treatment, as well as letting them know when they need to come in and get checked out. You can even film videos with self-care advice or show people how to check themselves for lumps and other serious symptoms. This is an easy way to save lives, build a reputation and develop trusting relationships.
Many modern surgery’s offer a late-night opening day, or even a weekend surgery to cater for the modern worker. We don’t all work set shifts and have the same days off and visiting the doctor can be hard. But, we’re unable to offer 24-hour care. Especially as a smaller practice. A website gives you this ability. You still won’t be able to see patients. But they’ll be able to book appointments, read up on their symptoms or even send a message asking for a call or some advice, to replied to asap. This is much better than having your patients frightening themselves reading random articles they’ve found by Googling their symptoms.
Marketing, without Marketing
Healthcare providers often feel a bit off about marketing their services. It’s certainly not why people enter the profession. A website gives you a soft way to show yourself off without any hard sell marketing. Add a section about your staff, tell the story of why you started the practice, host Q&A’s with other professionals and let the world see the human side of your practice. It’ll bring new clients in and help them to trust you with their most embarrassing issues.
To Stay Up to Date
We live in a world where the internet is a part of everything. If we look up a store to find it hasn’t got a website or the one that they have is dated and slow, we worry that the store is old-fashioned, behind the times and out of date. An online presence makes you look like you are at the forefront of modern technology. It’ll make people think that you are also up to date with modern healthcare techniques and methods.