Restaurant Marketing Ideas is a blog for restaurateurs, managers and anyone about to jump into the restaurant business. Here you will find creative restaurant marketing ideas to improve sales and profits from award winning restaurant marketing coach. This blog is excellent for readers who want to remain updated about events and trends in the industry.
You've probably seen at least one reality show like this: a chef or restaurateur visits a failing eatery, usually undercover. They try the food and experience the service firsthand before revealing their identities — and their less-than-flattering opinions of the place. Then, they get to work, teaching the staff how to improve everything from their mixology skills to their menu choices to their ability to warmly welcome customers. In the end, they show a completely revamped restaurant, and the expert moves onto another place that needs help.
There's only one thing wrong, though — a lot of these "fixed" eateries fail. One study showed 60 percent of the restaurants celebrity chef Gordon Ramsay visited on his show Kitchen Nightmares have since closed. And it could all boil down to the fact that, while Ramsay and other foodies know how to make a restaurant welcoming and delicious, they don't specialize in marketing the new place. Here's what these experts get wrong.
If you want to franchise your restaurant, will you turn to the advertising pro Groupon? Groupon offers a 520 word article to guide you to becoming a franchisor. Once you have whet your appetite, you will likely look for the ‘server’ to ask for more. Since Groupon is an advertiser and not advisors, we move to Forbes.
Forbes gives a few more tips (Eight tips), to franchise your business. Each one of the tips lead to more questions.
Find a mentor ... Or two or three. There will always be people who are willing to give you advice -- you just need to seek them out.”
Where? Who do you trust? Who has both the character, expertise AND the right fit for your particular personality, style and mission? There is a tip (and a story) down the page that will help answer this question.
Almost any type of restaurant can be franchised, provided it meets three basic criteria: salability, ‘clone-ability,’ and ROI.”
This should prompt you to rethink your operation. Your restaurant may be complicated, unattractive and unable to make a consistent profit. Though the article is from 2004, it is still offers good advice.
Consider the story of “Ted,” a restauranteur with a great menu at his cozy little café in an upscale strip-center in the Denver area.
If it’s a slow mid-afternoon lunch shift, Chef Ted might pop out into the dining room, wiping his hands with a clean white towel, and visit with you a bit while you enjoy your succulent chicken coq au vin.
“How’s business?” you might ask.
After all, you’re one of only a couple of customers enjoying this fabulous dining experience, and you might fret a little over whether Ted is going to hang in there much longer.
And you’d kind of like to keep him in the neighborhood!
Ted’s answer to your simple question – and the ensuing conversation – might spark an idea. Especially if you happen to be one of the city’s leading large-format printing and signage experts.
Ted might be able to use his beautiful picture windows to help him generate more business!
Beautiful Representatives of Your Business… And 24-Hour Silent Salespeople
“Well,” Ted says, a heavy sigh in his voice, “look around. You can see for yourself. It’s slow today, but truth to tell, it’s pretty slow most days.”
You do take another look around.
“I don’t know why more people don’t come in here,” you might say. “The food’s great, the service is great… even the view of the mountains through those spectacular windows up-front is… is… well, it’s spectacular!”