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When CEOs of corporations make major mistakes or utter unfortunate remarks that harm the organization’s reputation, it’s usually PR that must find a way to fix the situation. Within the…

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Faced with an increasingly competitive market, the scope of responsibilities of communication agencies has evolved greatly. From the analysis of the competition to the measure of the return on investment while…

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The job of a content marketer is tough enough as it is – you’re expected to not only create something worthy of your consumer’s attention on a consistent basis, but…

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If you want to implement a concrete social media content strategy, there’s one tool you can’t do without – your social media content calendar. Preparing and following a set editorial…

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A content-driven PR campaign is all about telling the story of your brand. While you have many tools at your disposal during the creation of a PR campaign, focusing your…

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Instagram is the flagship platform for influencer marketing. In 2017, we reviewed more than 1.5 billion posts mentioning the hashtag #ad (# sponsored), a growth of 198% compared to 2016. Beyond the traditional…

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Measuring the success of your influencer relationships is both necessary and delicate work. Measuring return on investment (ROI) was the biggest challenge for influencer marketing in 2018, according to a…

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2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns. Those that constructed PR campaigns that looked beyond…

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According to Gartner, through 2020, “over 95% of business leaders will continue to make decisions using intuition…and will significantly underestimate risks as a result.” With what certainty have some of…

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According to a report on digital advertising by Dentsu Aegis Network, the Indian digital advertising industry is expected to grow at 32% CAGR to reach Rs 18,986 crore by 2020.…

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