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Remember Vine? The 6-second short video sharing platform that took the world by storm? It made entertainers and influencers like the “storytime/Vine guy” - Thomas Sanders - famous. If you…

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The social media space is abuzz with news of how Instagram’s decision to test "devaluing" likes in Canada will affect influencer marketing across the globe. But according to Quartz India,…

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Companies operating in the B2C space seldom have much difficulty creating good social media content. If you’re Virgin Atlantic, with Richard Branson as a spokesperson, Heineken, with its sponsorship of…

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Online Reputation Management (ORM) is a crucial function to any big business. Heck, even smaller businesses can benefit from putting plans in place to manage risk and prevent a PR…

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One of the easiest ways to ensure your business not only meets its targets but exceeds them is to be aware of the overarching global trends you can’t help being…

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Social media marketers, by training and instinct, love to opt for glitzy and high-profile social media strategies. But if you’re in the B2B space, the mass-market tactics favoured by B2C…

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Whether you work in-house, at an agency or are servicing several clients in an independent capacity, one thing is certain – regular reporting back to your customers, be they internal…

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The #tenyearchallenge swept the Internet in January 2019, clocking up 2.5 million hashtag mentions over the month as celebrities and ordinary users posted current and past pictures of themselves online.…

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For what was once a seldom-used novelty feature, voice-activated search has come a long way in its nearly seventy-year history. Now widely-adopted by consumers moving with Apple, Android, Amazon or…

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AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month, AI…

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