Back in 1996, leading video game developer Capcom released a brand-new game that not
only established the survival-horror genre but also spawned into a franchise
that had sold over 83 million copies worldwide by 2018. What is this groundbreaking game? Resident
Even if you aren’t an avid gamer, you know this series. Not only does this franchise boast over 20
sequels and spin-offs, it also has been reinvented countless times as mobile
games, animated movies, and of course the live-action blockbuster films
This past January, Capcom released their latest
smash hit, a remake of the 1998 classic Resident Evil 2, which
follows police officer Leon S. Kennedy and college student Claire Redfield as
they attempt to escape a zombie apocalypse.
Now everyone, no matter what your makeup skill level, will
be able to turn themselves into the T-Virus infected walking undead of Raccoon
City! Mehron’s limited edition Resident
Evil™ 2 All Pro Special FX kit includes everything you need, including easy
to follow step-by-step instructions.
Launching in the US on 5/24/19 and in select countries
starting in June, this professional quality kit is perfect for zombie walks,
cosplay, Halloween, and more! Mehron’s
latest deluxe kit is a great value, retailing in the US for $99.95. Pre-order
now on Mehron.com and save $10.00!*
Resident Evil™ 2 Zombie Makeup Kit - YouTube
*Pre-order special offer available
for US delivery only, expires 5/23/19.
Every year the Met Gala brings in some of the most adventurous
fashion statements. This year was no exception. In fact, the theme “Camp”
brought out some of the most avant-garde looks of all time! So, what is camp
fashion? It surely isn’t based on that summer camp you were forced to attend as
a kid. The theme was inspired by 1964 essay “Notes on ‘Camp’” by writer,
philosopher, and political activist Susan Sontag. Sontag explains the camp
movement as “a
contrast between silly or extravagant content and rich form… It is the love of
the exaggerated, the ‘off,’ of things-being-what-they-are-not.”
Lady Gaga’s extravagant eye lashes, Janelle Monáe’s four hats, & Jared Leto’s decapitated head; this theme
brought out some iconic looks. The most eye-catching look had to go to actor Ezra
Miller, who showed up to the ball with seven eyes on him. Since Monday, this
look has been featured on outlets such as Buzzfeed,
and many more. By now, you have probably also caught some recreations of the
look on your social media.
is the talented artist behind this look? None other than Mimi Choi, the queen
of illusion makeup. This Vancouver-based professional makeup artist specializes
in hyper realistic optical illusions. Her unique style and attention to detail
has not gone unnoticed, she has gained over 1 million loyal followers.
October, we were honored to launch a palette in collaboration with Mimi. She
curated the Illusion by Mimi Choi 12
Shade Makeup Palette,
wanting to create an all-in-one product that has everything you need to create the
perfect illusion makeup! We were so excited that this palette was part of her
Met Gala creation for Ezra Miller.
The palette includes:
Top Row:Celebré Pro-HD Cream Foundation. Celebré
professional cream foundations deliver satin-smooth, buildable coverage with a
dewy finish. Perfect for all skin types, Celebré is enriched withe the
nourishing properties of pomegranate, vitamin E, and aloe.
Middle Row:Paradise Makeup AQ Face & Body
Paints. This top rated professional body painting makeup
delivers rich pigments in opaque hues. Water activated, Paradise AQ's semi-soft
matte makeup is the preferred choice of award-winning artists around the world.
Bottom Row #1 & #4:E.Y.E Powder. Our
professional matte finish eye shadows are velvety soft and blend effortlessly
to define the eyes. The advanced formula contains vitamin E and shea butter.
Bottom Row #2 & #3:
iNtense Pro Pressed Pigments. Truly distinctive pressed shadows in a matte finish. Their
lavish formulation and plush texture deliver the ultimate in color
Want to recreate Mimi’s Met Gala look? From now until June 10th
we are running a special 10% off the Illusion palette! We also want to see your
original, Mimi-inspired creations so be sure to check out our Mimi x Mehron contest for a chance to win a grand prize valued over
$600 and be featured on our social platforms!
From Oreo’s to makeup palettes, the world cannot get enough
Game of Thrones! While
this saga is coming to an end, cosplay about
the show is at an
From costumes to makeup and DIY props, Mehron can help you out with all of your
Check out this Mother of Dragons Cosplay by
@mylene.djx. She used our SynWax to create the dragon horns for
this Daenerys Targaryen inspired look.
To add some dragon horns to your makeup, first apply
to the skin where the horns will be placed and let the glue get tacky
by tapping it with your finger. Apply SynWax directly on top of the Spirit Gum,
sculpt into the shape and size that you want. When completed, you seal it with
Fixative “A” sealer and
We are all still recovering from the last weeks Battle of
3D-Gel & ProColoRing™ Bruise Wheel will have
your post battle cosplays looking fresh.
@cuthbertfx used these to make
this Hound recreation.
Our 3D gel is perfect for creating textures on the skin,
like The Hound’s burn.
The gelatin heats up in the microwave and can be applied
directly to the skin. For demo’s on how to use our 3D Gel check our YouTube
Mehron is trusted by professional makeup artists from around
the world for creating many amazing characters that you see on set. Start creating
your favorite character using one of our
If you need any help, one of our product experts would be
happy to assist! Email us at
or call 1-888-552-1331
The official release of Avengers: Endgame is just hours
away. One of the most anticipated movies of the year, it is has broken records
for advanced ticket sales and some project that this sequel could hit $300
million in just four days, setting a record-high opening weekend gross. To say
that the franchise has diehard fans is an understatement. And many are showing
their love of the movie and its characters through incredible makeup looks.
As we scroll through the Mehron Instagram feed, we are
greeted with artists transformed into their favorite superheroes Captain
America, Ironman, Captain Marvel, Spiderman, Hulk – we are seeing them all. One
artist even created a cool collage of four superheroes. These looks will get
you even more excited as you eagerly await the screenings of the movie. Here
are some of our favorites.
Festival season has officially arrived! This year is all
about blinged-out beauty looks. Glitter is EVERYWHERE. And pairing it with gems
takes it to the next level. Add colorful hues and your style will surely be a
show stopper. Whether you are looking to go bold or just add a bit of shimmer,
Mehron can help you shine.
What's Your Style?
Celebrate the festival season by stepping outside your
everyday makeup look and getting creative. To make it easy, we have pulled together
all the makeup items you need to create your look based on one of four themes: Boho Bold, Pastel Pixie, Goth Glam, and Holo Hottie.
“The Gypsy Shrine and Paradise Collection was
designed for makeup lovers who want to express themselves and get creative,"
says Mehron makeup artist Pamela Faller. "Each jewel set and paradise
color allows you to create whatever character, theme, color scheme or fantasy
you want to bring to life.”
A Few Ways to Exude Fun
Go glitter, glitter and more glitter! Apply glitter as a
cheekbone highlight, sweep it over the lids, dab it on the inner corers or
spray it all over as in this look by @imogenhearts. She used Mehron's GlitterSpray in White.
This Friday kicks
off the 9th IMATS NY.
The show, set in the city that never sleeps, is non-stop inspiration. It is
three days packed with demos, debuts, and tips on today’s trends. Each day the
floor is filled with pros and makeup-lovers looking for the favorite brands and
the latest products to add to their kits. If you are going, be sure to stop by the
Mehron booth #838 where there will be plenty for you to see and experience.
Makeup artist Emily Clayton aka @vanityvenom
will be doing a live pop art demo from 3PM-7PM. Known for her avant garde
beauty looks and punk makeup style, Emily naturally crosses over from the
makeup industry to social media makeup realms – she’s a true pro makeup artist,
YouTube and Instagram hybrid! If you will be a pro night, pop on over to watch
this Mehron Girl rock the show with her amazing artistry.
Psst . . . IMATS NY visitors will be the first to see
our latest product: Resident
Evil™ 2 Zombie All-Pro Makeup Kit. Now every-day gamers
can bring to life the terrifying Raccoon City zombies from the popular video
game. This complete kit contains all of the necessary professional special FX
products used by leading Hollywood makeup artists. Using the included step by
step instructions and applications tools, now anyone can create their own truly
professional Zombie look and bring a Resident Evil™ 2 character to life! Packed with products and great pro advice, there’s
nothing better for amazing RE2 Cosplay, Zombie Walk, and Halloween adventures. IMATS
NY visitors will get a special code for a 10% discount and free shipping when
the product launches next month.
We will be
transforming the Mehron booth into the Mehron Experience. Come touch, feel and
test the products. Chat with us. Watch our demos. Take videos and pictures. See,
feel and learn more about our 92-year-old American makeup brand. Pamela Faller, one of Mehron's in-house makeup artists, will be doing demos focusing on special effects and body paint inspired by the films Lords of Chaos and Suspiria on Saturday from 9AM to 5PM and Sunday from 10AM to 5PM. With a B.F.A in Creative Arts, she uses her creativity, flare and background in the industry to bring a fresh perspective to the Mehron brand. As a product expert she has contributed content for Brit + Co, Popsugar, Short Hair Style Guide, Elite Daily, Happi, Harpers Bazaar, Dark Beauty Magazine and Poisonous Pinups Magazine. Faller travels extensively, participating as a key artist for Mehron’s trade show events. She has gained a professional knowledge of the brand and employs her talent and expertise to partake in various editorial photo shoots, instructional video productions, fashion shows, blog entries and prominent educational classes.
When it comes to cosplay, it is all about the colors. The
color of your costume. The color of your hair. The color of your face and body.
Cosplayers want everything to be just right. After all, the goal is to
replicate the characters of your favorite video games, comics and movies in the
most accurate way possible – or to create your own unique character. Finding
just the right color for your look can be challenging. Mehron has teamed up
Love Colors to simplify your cosplay costume and makeup shopping by
matching our popular Paradise
Makeup AQ shades to We Love Colors tights, leotards and gloves.
We Love Colors is often asked which body paint would best match
their tights. So, they reached out for help from the makeup experts at Mehron.
Together, we created the definitive color matching guide below.
Makeup AQ is the makeup of choice for cosplayers and body painters all over
the world. This highly-pigmented, water-based face and body makeup blends beautifully.
Just moisten the sponge or brush and work the surface of the cake into rich,
spreadable cream or other desired consistency. It is vegan and cruelty-free.
A beauty industry show of global proportions. That is Cosmoprof Worldwide Bologna. And for the first time Mehron was a part of it. Last week the Mehron
team headed to Italy for the largest beauty event in the world encompassing the entire
cosmetics and professional beauty industry, and the experience was amazing. From the endless energy on the show floor to being
selected as one of only four finalists out of over 600 products for the Cosmoprof Worldwide Makeup Awards, there was non-stop excitement for four days.
One of the most prestigious beauty product competitions in the world,
the Cosmoprof Awards formally recognize the absolute best in beauty products,
celebrate innovation, and honor excellence in packaging design and formulation.
Liquid Vinyl was a product we created to celebrate our 92-year history. A modern take on the iconic 1920’s black eyeliner using the
latest technologies and advanced formulations, Mehron’s chemists created a jet black, paintable liquid
makeup that delivers a high-shine, vinyl-like finish. This product, together
with its retro packaging, honors Mehron’s roots and showcases both Mehron
worlds – Beauty and Performance. It is a distinct product that is perfect for runway, editorial, body painting, and extreme beauty,” says Mehron’s
President, Martin Melik. “Having our House of Mehron 1927 Liquid Vinyl
Makeup selected as one of only four Makeup Finalists for the Cosmoprof Awards, out of the
600+ makeup products from around the globe, was a truly special moment in the
history of Mehron.”
At the booth, the team introduced visitors to Mehron's American-made products. Melik was personally on hand to greet visitors.
“We were blown away by the reception and excitement received
by our brand,” says Melik.
Globally renowned artist Monique Lily’s daily live demonstrations on model
Beatrice Catellani really gave attendees a feel for how dramatic Mehron
products look and how well they perform.
We are definitely looking forward to Cosmoprof Worldwide
Love glitter? Love metallics? Then you will love our two new
GlitterDust shades: Gun Metal and
Copper. The cool and warm hues are the perfect addition to your makeup kit.
With shimmery metallics being THE spring trend, these little jars of sparkle are
sure to become your go-to products this season – and beyond!
light and fine (.004) cosmetic grade formula provides application versatility. Incorporate
it into extreme makeup looks. Add it to your face and body paint designs. Swipe
some on for a bit of shimmer for everyday or evening. Use your fingertips, a
cotton swab, a brush – or just sprinkle it.
Pro Application Tips
To keep GlitterDust from flying away,
apply it directly on to damp paint, cream makeup, or a moist brush or
For use in hair, apply hair spray and sprinkle
in before the spray dries.
Combine with some Mixing Liquid and brush on.
Share your GlitterDust looks with us on Instagram!
Metallic makeup is THE choice for Spring 2019 for editorial
to everyday looks. From the runways to the red carpet to real life, metallic makeup is the hot
trend right now. Shimmery smoky eyes rocked the Spring NYFW shows. Soft
metallic eye makeup was spotted at Paris Fashion Week. And celebs at the award
shows sported their fair share of shimmer. It’s time to bring in the new season with Metallic Powder.