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Back in 1996, leading video game developer Capcom released a brand-new game that not only established the survival-horror genre but also spawned into a franchise that had sold over 83 million copies worldwide by 2018. What is this groundbreaking game? Resident Evil.

Even if you aren’t an avid gamer, you know this series. Not only does this franchise boast over 20 sequels and spin-offs, it also has been reinvented countless times as mobile games, animated movies, and of course the live-action blockbuster films starring Milla Jovovich.

This past January, Capcom released their latest smash hit, a remake of the 1998 classic Resident Evil 2, which follows police officer Leon S. Kennedy and college student Claire Redfield as they attempt to escape a zombie apocalypse.

 

Now everyone, no matter what your makeup skill level, will be able to turn themselves into the T-Virus infected walking undead of Raccoon City! Mehron’s limited edition Resident Evil™ 2 All Pro Special FX kit includes everything you need, including easy to follow step-by-step instructions.

Launching in the US on 5/24/19 and in select countries starting in June, this professional quality kit is perfect for zombie walks, cosplay, Halloween, and more! Mehron’s latest deluxe kit is a great value, retailing in the US for $99.95. Pre-order now on Mehron.com and save $10.00!*  

Resident Evil™ 2 Zombie Makeup Kit - YouTube

*Pre-order special offer available for US delivery only, expires 5/23/19.

© CAPCOM. Licensed for use by Mehron, Inc.

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Every year the Met Gala brings in some of the most adventurous fashion statements. This year was no exception. In fact, the theme “Camp” brought out some of the most avant-garde looks of all time! So, what is camp fashion? It surely isn’t based on that summer camp you were forced to attend as a kid. The theme was inspired by 1964 essay “Notes on ‘Camp’” by writer, philosopher, and political activist Susan Sontag. Sontag explains the camp movement as “a contrast between silly or extravagant content and rich form… It is the love of the exaggerated, the ‘off,’ of things-being-what-they-are-not.”

From Lady Gaga’s extravagant eye lashes, Janelle Monáe’s four hats, & Jared Leto’s decapitated head; this theme brought out some iconic looks. The most eye-catching look had to go to actor Ezra Miller, who showed up to the ball with seven eyes on him. Since Monday, this look has been featured on outlets such as Buzzfeed, Harpers Bazaar, Time, Teen Vogue, and many more. By now, you have probably also caught some recreations of the look on your social media.

Who is the talented artist behind this look? None other than Mimi Choi, the queen of illusion makeup. This Vancouver-based professional makeup artist specializes in hyper realistic optical illusions. Her unique style and attention to detail has not gone unnoticed, she has gained over 1 million loyal followers.

Last October, we were honored to launch a palette in collaboration with Mimi. She curated the Illusion by Mimi Choi 12 Shade Makeup Palette, wanting to create an all-in-one product that has everything you need to create the perfect illusion makeup! We were so excited that this palette was part of her Met Gala creation for Ezra Miller.

The palette includes:

Top Row: Celebré Pro-HD Cream Foundation. Celebré professional cream foundations deliver satin-smooth, buildable coverage with a dewy finish. Perfect for all skin types, Celebré is enriched withe the nourishing properties of pomegranate, vitamin E, and aloe.

Middle Row: Paradise Makeup AQ Face & Body Paints. This top rated professional body painting makeup delivers rich pigments in opaque hues. Water activated, Paradise AQ's semi-soft matte makeup is the preferred choice of award-winning artists around the world.

Bottom Row #1 & #4: E.Y.E Powder. Our professional matte finish eye shadows are velvety soft and blend effortlessly to define the eyes. The advanced formula contains vitamin E and shea butter.

Bottom Row #2 & #3: iNtense Pro Pressed Pigments. Truly distinctive pressed shadows in a matte finish. Their lavish formulation and plush texture deliver the ultimate in color saturation.

Want to recreate Mimi’s Met Gala look? From now until June 10th we are running a special 10% off the Illusion palette! We also want to see your original, Mimi-inspired creations so be sure to check out our Mimi x Mehron contest for a chance to win a grand prize valued over $600 and be featured on our social platforms!

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From Oreo’s to makeup palettes, the world cannot get enough of Game of Thrones! While this saga is coming to an end, cosplay about the show is at an all-time high. From costumes to makeup and DIY props, Mehron can help you out with all of your GoT creations.

Check out this Mother of Dragons Cosplay by @mylene.djx. She used our SynWax to create the dragon horns for this Daenerys Targaryen inspired look.

To add some dragon horns to your makeup, first apply Spirit Gum to the skin where the horns will be placed and let the glue get tacky by tapping it with your finger. Apply SynWax directly on top of the Spirit Gum, sculpt into the shape and size that you want. When completed, you seal it with our Fixative “A” sealer and start painting!

Having trouble finding the perfect costume to go with your cosplay? Why not paint it on? @expressyourselfcrystal used a mix of our CreamBlend™, StarBlend™, & Paradise Makeup AQ™ paints not only to morph her face into John Snow, but also completed her look by painting on the costume to match.

We are all still recovering from the last weeks Battle of Winterfell. Our 3D-Gel & ProColoRing™ Bruise Wheel will have your post battle cosplays looking fresh. @cuthbertfx used these to make this Hound recreation.

Our 3D gel is perfect for creating textures on the skin, like The Hound’s burn.

The gelatin heats up in the microwave and can be applied directly to the skin. For demo’s on how to use our 3D Gel check our YouTube tutorial.

https://www.youtube.com/watch?v=rrK4-oWTbCY#action=share

Mehron is trusted by professional makeup artists from around the world for creating many amazing characters that you see on set. Start creating your favorite character using one of our professional makeup kits today!

If you need any help, one of our product experts would be happy to assist! Email us at experts@mehron.com or call 1-888-552-1331

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The official release of Avengers: Endgame is just hours away. One of the most anticipated movies of the year, it is has broken records for advanced ticket sales and some project that this sequel could hit $300 million in just four days, setting a record-high opening weekend gross. To say that the franchise has diehard fans is an understatement. And many are showing their love of the movie and its characters through incredible makeup looks.

As we scroll through the Mehron Instagram feed, we are greeted with artists transformed into their favorite superheroes Captain America, Ironman, Captain Marvel, Spiderman, Hulk – we are seeing them all. One artist even created a cool collage of four superheroes. These looks will get you even more excited as you eagerly await the screenings of the movie. Here are some of our favorites.

@facecination using Paradise Makeup AQ

@makeupp_bynicole using Paradise Makeup AQ in Red, Blue, Black, Yellow and White

@raydiatebyraychel using Paradise Makeup AQ

@cuthbertfx using Paradise Makeup AQ and the Illusion by Mimi Choi 12-Shade Makeup Palette

@mylene.djx using Color Cups

Love the movie? Share your Avengers: Endgame superhero look on Instagram and tag Mehron. We’d love to see it!
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Festival season has officially arrived! This year is all about blinged-out beauty looks. Glitter is EVERYWHERE. And pairing it with gems takes it to the next level. Add colorful hues and your style will surely be a show stopper. Whether you are looking to go bold or just add a bit of shimmer, Mehron can help you shine.

What's Your Style?

Celebrate the festival season by stepping outside your everyday makeup look and getting creative. To make it easy, we have pulled together all the makeup items you need to create your look based on one of four themes: Boho Bold, Pastel Pixie, Goth Glam, and Holo Hottie.

Boho Bold

The Gypsy Shrine Face & Body Makeup Palette with Jewel Set in Fire Cracker, E.Y.E LashesiNtense Pro, GlitterMark and Paradise Glitter

Pastel Pixie

The Gypsy Shrine Face & Body Makeup Palette with Jewel Set in Moon Child, GlitterSpray in White, Cool Highlight Pro palette, Detailz in WhiteiNtense Pro and Paradise Glitter

Goth Glam

The Gypsy Shrine Face & Body Makeup Palette with Jewel Set in Black Night, iNtense Pro in Carbon, Skin Prep Pro, E.Y.E LashesDetailz in BlackParadise GlitterL.I.P Cream in Bad GirlPrecious Gem Powder in Black Onyx, and E.Y.E Liner Pencil

Holo Hottie

The Gypsy Shrine Face & Body Makeup Palette with Jewel Set in Easy Tiger, GlitterSpray in Silver, ECHO Pressed Glitter Palette, E.Y.E Lashes in Sparkle

“The Gypsy Shrine and Paradise Collection was designed for makeup lovers who want to express themselves and get creative," says Mehron makeup artist Pamela Faller. "Each jewel set and paradise color allows you to create whatever character, theme, color scheme or fantasy you want to bring to life.”

A Few Ways to Exude Fun Festival Vibes

Go glitter, glitter and more glitter! Apply glitter as a cheekbone highlight, sweep it over the lids, dab it on the inner corers or spray it all over as in this look by @imogenhearts. She used Mehron's GlitterSpray in White.

The warm weather and sunshine scream out for color. Combine jewels - a festival staple - with a pretty pops of blues, yellow and pink - or go for a rainbow of hues as @daryna_barykina created in this look using The Gypsy Shrine Face & Body Makeup Palette with Jewel Set in Moon Child.

Bling it out with beautiful jewels highlighted with pinks and silver metallics like this look from @twistinbangs. She used The Gypsy Shrine Face & Body Makeup Palette with Jewel Set along with Silver Metallic Powder, Mixing Liquid, Paradise Glitter in Silver and iNtense Pro in Tornado and Hot Pink.

What is more bold than this Sugar Spun Bandit from @imogenhearts? She used The Gypsy Shrine Face & Body Makeup Palette with Jewel Set in Moon Child and the Cool Highlight Pro palette

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This Friday kicks off the 9th IMATS NY. The show, set in the city that never sleeps, is non-stop inspiration. It is three days packed with demos, debuts, and tips on today’s trends. Each day the floor is filled with pros and makeup-lovers looking for the favorite brands and the latest products to add to their kits. If you are going, be sure to stop by the Mehron booth #838 where there will be plenty for you to see and experience.

Pro Night

Makeup artist Emily Clayton aka @vanityvenom will be doing a live pop art demo from 3PM-7PM. Known for her avant garde beauty looks and punk makeup style, Emily naturally crosses over from the makeup industry to social media makeup realms – she’s a true pro makeup artist, YouTube and Instagram hybrid! If you will be a pro night, pop on over to watch this Mehron Girl rock the show with her amazing artistry.

Sneak Peek

Psst . . . IMATS NY visitors will be the first to see our latest product: Resident Evil™ 2 Zombie All-Pro Makeup Kit. Now every-day gamers can bring to life the terrifying Raccoon City zombies from the popular video game. This complete kit contains all of the necessary professional special FX products used by leading Hollywood makeup artists. Using the included step by step instructions and applications tools, now anyone can create their own truly professional Zombie look and bring a Resident Evil™ 2 character to life! Packed with products and great pro advice, there’s nothing better for amazing RE2 Cosplay, Zombie Walk, and Halloween adventures. IMATS NY visitors will get a special code for a 10% discount and free shipping when the product launches next month.

Experience Mehron

We will be transforming the Mehron booth into the Mehron Experience. Come touch, feel and test the products. Chat with us. Watch our demos. Take videos and pictures. See, feel and learn more about our 92-year-old American makeup brand. Pamela Faller, one of Mehron's in-house makeup artists, will be doing demos focusing on special effects and body paint inspired by the films Lords of Chaos and Suspiria on Saturday from 9AM to 5PM and Sunday from 10AM to 5PM. With a B.F.A in Creative Arts, she uses her creativity, flare and background in the industry to bring a fresh perspective to the Mehron brand. As a product expert she has contributed content for Brit + Co, Popsugar, Short Hair Style Guide, Elite Daily, Happi, Harpers Bazaar, Dark Beauty Magazine and Poisonous Pinups Magazine. Faller travels extensively, participating as a key artist for Mehron’s trade show events. She has gained a professional knowledge of the brand and employs her talent and expertise to partake in various editorial photo shoots, instructional video productions, fashion shows, blog entries and prominent educational classes.

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When it comes to cosplay, it is all about the colors. The color of your costume. The color of your hair. The color of your face and body. Cosplayers want everything to be just right. After all, the goal is to replicate the characters of your favorite video games, comics and movies in the most accurate way possible – or to create your own unique character. Finding just the right color for your look can be challenging. Mehron has teamed up with We Love Colors to simplify your cosplay costume and makeup shopping by matching our popular Paradise Makeup AQ shades to We Love Colors tights, leotards and gloves.

@ejolleybygolly

We Love Colors is often asked which body paint would best match their tights. So, they reached out for help from the makeup experts at Mehron. Together, we created the definitive color matching guide below.

@kiicosplays

Paradise Makeup AQ is the makeup of choice for cosplayers and body painters all over the world. This highly-pigmented, water-based face and body makeup blends beautifully. Just moisten the sponge or brush and work the surface of the cake into rich, spreadable cream or other desired consistency. It is vegan and cruelty-free.

@lexlooother

@aesthel

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A beauty industry show of global proportions. That is Cosmoprof Worldwide Bologna. And for the first time Mehron was a part of it. Last week the Mehron team headed to Italy for the largest beauty event in the world encompassing the entire cosmetics and professional beauty industry, and the experience was amazing. From the endless energy on the show floor to being selected as one of only four finalists out of over 600 products for the Cosmoprof Worldwide Makeup Awards, there was non-stop excitement for four days.

One of the most prestigious beauty product competitions in the world, the Cosmoprof Awards formally recognize the absolute best in beauty products, celebrate innovation, and honor excellence in packaging design and formulation.

1927 Liquid Vinyl was a product we created to celebrate our 92-year history. A modern take on the iconic 1920’s black eyeliner using the latest technologies and advanced formulations, Mehron’s chemists created a jet black, paintable liquid makeup that delivers a high-shine, vinyl-like finish. This product, together with its retro packaging, honors Mehron’s roots and showcases both Mehron worlds – Beauty and Performance. It is a distinct product that is perfect for runway, editorial, body painting, and extreme beauty,” says Mehron’s President, Martin Melik. “Having our House of Mehron 1927 Liquid Vinyl Makeup selected as one of only four Makeup Finalists for the Cosmoprof Awards, out of the 600+ makeup products from around the globe, was a truly special moment in the history of Mehron.”

At the booth, the team introduced visitors to Mehron's American-made products. Melik was personally on hand to greet visitors.

“We were blown away by the reception and excitement received by our brand,” says Melik.

Globally renowned artist Monique Lily’s daily live demonstrations on model Beatrice Catellani really gave attendees a feel for how dramatic Mehron products look and how well they perform.

We are definitely looking forward to Cosmoprof Worldwide Bologna 2020!

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Love glitter? Love metallics? Then you will love our two new GlitterDust shades: Gun Metal and Copper. The cool and warm hues are the perfect addition to your makeup kit. With shimmery metallics being THE spring trend, these little jars of sparkle are sure to become your go-to products this season – and beyond!

GlitterDust’s light and fine (.004) cosmetic grade formula provides application versatility. Incorporate it into extreme makeup looks. Add it to your face and body paint designs. Swipe some on for a bit of shimmer for everyday or evening. Use your fingertips, a cotton swab, a brush – or just sprinkle it.

Pro Application Tips

  • To keep GlitterDust from flying away, apply it directly on to damp paint, cream makeup, or a moist brush or fingertip.
  • For use in hair, apply hair spray and sprinkle in before the spray dries.
  • Combine with some Mixing Liquid and brush on.

Share your GlitterDust looks with us on Instagram! 

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Metallic makeup is THE choice for Spring 2019 for editorial to everyday looks. From the runways to the red carpet to real life, metallic makeup is the hot trend right now. Shimmery smoky eyes rocked the Spring NYFW shows. Soft metallic eye makeup was spotted at Paris Fashion Week. And celebs at the award shows sported their fair share of shimmer. It’s time to bring in the new season with Metallic Powder.

Metallic Powder with Mixing Liquid $13.50 each


How to Use Metallics this Spring
  • Apply Metallic Powder on its own for subtle shimmer.
  • Pair Metallic Powder with Mixing Liquid for a bold, liquid metal mixture.
  • Layer metallics with the soft pastel colors of Precious Gem Powders for a fresh spring look.
  • Outline or line the eye with a mixture of Metallic Powder and Mixing Liquid for a pop of sparkle.
  • Smudge on Metallic Powder for a pretty smoky eye.
  • Create a gold glow by swiping Rose Gold Metallic Powder along the cheekbone to warm up the face.
  • Brush or drip on a combination of Metallic Powder and Mixing liquid in specific areas - or all over - for a stunning statement look.
Some Metallic Makeup Looks We Love

@irinastark_photographie

@mua_agapi

@marjoleindrmua

@julia_voron

@vladakhudzinskaya

@nataliewoodmakeup

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