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Activision Blizzard has hired Creative Artists Agency (CAA) executive, David Messinger as its Global Chief Marketing Officer ..read more
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With an incredibly competitive audio entertainment market, it’s a fight for a consumer’s time. Adobe Analytics offers solutions to ..read more
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The new audience engagement category brings added insights to help marketers be more successful on LinkedIn ..read more
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Oracle Retail’s Paul Woodward discusses the new set of standards customers are holding retail marketers to as they demand innovation, ..read more
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Openprise is the first solution to also address the most common challenge around accurate attribution—the underlying dirty data in ..read more
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Analyst Firm Credits AODocs with a differentiated rating in five criteria, including intelligent services and transactional content ..read more
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Volkswagen has hired one of the creative marketing minds that moved Chrysler past its bankruptcy and elevated Maserati in the U.S ..read more
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Why brands need to modernize their measurement and attribution for TV campaigns in order to allot more ad dollars and have rewarding ..read more
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Talkwalker released its 2019 best and worst digital campaigns report. Here’s how to improve your digital marketing strategies with ..read more
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With automation, you can personalize anything you send out to potential or returning customers. Keep reading to learn more about how ..read more

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