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You may have heard about chatbots. Simply put, a chatbot is a computer program that simulates human conversation through audio or text messages. It is used by companies to answer questions consumers may have about products or services. Chatbots are programmed to answer a predetermined set of questions designed to cover most of the typical queries that a customer would ask. This artificial intelligence offers many benefits to companies who use it. If you’re considering whether adding a chatbot to your website is worth it or not, read on to learn more.

Provides Customer Service 24/7

You can’t be available every minute of the day, but customers can visit your website 24/7. Now there’s a way to answer many of their questions when they ask them.

Increases Sales

By answering their questions when they are interested in your product (engaged)or service, you increase the odds that they will make a purchase. If they are forced to wait or visit during your “open” hours, you may lose their business altogether.

Handles Large Numbers of Customers

While humans will always be superior to machines, a human can only handle one conversation at a time. One chatbot can handle thousands of conversations simultaneously. This way, the easy questions are handled and only the more complicated requests that require human interaction need to be passed on to customer support. This means you can either reduce your customer service staff or free them up to do other things.

Chatbots Are Always Polite and Professional

Because they are programmed to say what you want them to say, a chatbot will never get angry with a customer no matter how rudely they are treated. The same cannot always be said of humans.

Upgrades Are Easy and Inexpensive

Once set up, chatbots are very economical. They are easy to reconfigure when and if necessary.

Collect Invaluable Data

By monitoring the feedback your chatbot collects, you can learn a lot about your customers’ behavior. You can mine the data for purchasing patterns, product/service preferences, etc. You can then use this information to make key business decisions in the future.

Cost Savings

Adding a chatbot is much more affordable and easier than hiring more employees.

If you’re interested in learning more about chatbots, give us a call at (913)-649-4040 or contact us online.

The post Want to Increase Your Conversion Rate? Chatbots Can Help. appeared first on Lure Creative, Inc..

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You may have already heard that Google has decided to shut down its social network, Google+. Originally planned to be discontinued in August 2019, Google accelerated the shut down to April because of a new security bug that may have affected up to 52.5 million users. No worries – after extensive research, there’s no evidence of the data being misused or even accessed, but as a precaution the shutdown date is now in April. So what does this mean for your business?

Here’s what you need to do:

1. Migrate any info you want to keep from your Google+ account

If there is content, photos, videos, etc., download or save everything before the platform closes its doors for good. You can do this using a Google tool called Google Takeout.

2. Make sure you have claimed your Google listing through Google My Business

Think of Google My Business (previously known as Google Places) as the tool that connects customers to your business through Google Search, Google Maps or Google+.

Google automatically generates listing information for businesses, so if you haven’t claimed your listing, it’s likely incorrect, so do it right now. Here’s how to claim your Google listing. Make sure all info is up to date: your business name, address, and phone number. This basic NAP (Name, Address, Phone) data is what’s visible in search results. Additionally, potential customers may want business hours, directions, customer reviews, etc., so make sure your listing is as robust as possible.

3. Remove Google+ social sharing buttons

Don’t forget these places:

  • Icons links in website header/footer
  • Links in company and personal email signatures
  • “Write a G+ review” links
  • In-store signage
  • Any printed marketing materials
We hope this update serves as a good reminder to update your Google My Business listings. Even with Google+ gone, it’s always important to have your online business information correct and up to date. If you’re unsure about any of these steps, give us a call at (913) 649-4040 and we can help.

The post Google+ Is Dead (Ding Dong). What Do You Need to Do? appeared first on Lure Creative, Inc..

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