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Here’s your 5 minute guide to correctly tagging (and tracking) your marketing campaigns into Google Analytics. Let’s go!To track your ..read more
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By simply installing the Google Analytics tracking code on your website (either directly or with Google Tag Manager) you will be collecting ..read more
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The Real-Time reports in Google Analytics are a great way to monitor campaign launches and to troubleshoot the tracking code, but there are ..read more
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I love Google Sheets. It has a clean interface, it’s easy to collaborate with people and it integrates with other Google products that I ..read more
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Understanding how well your website is meeting its objectives is critical, and goals inside Google Analytics allow you to understand if ..read more
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Bounce rate is a unique metric within Google Analytics. It appears within many of the Google Analytics reports and can helpful when looking ..read more
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Having confidence in your Google Analytics data is critical. Before you make a business decision based on what you’ve found in your ..read more
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Using Google Tag Manager makes it easy to add tags to your website and even send custom data to Google Analytics (or any other platform), ..read more
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Investing in Google Ads is easy. You’ve selected your keywords, written your ads and you’ve entered your credit card details. What ..read more
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Knowing the fundamentals of Google Ads is really important, even if you’re not managing campaigns on a day-to-day basis. This might sound ..read more

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