Welcome to London Sock Company. We're a London start-up on a simple mission; to make the finest quality socks and gifts for the modern gentleman. Check out the official London Sock Company Blog for the latest news, fashion tips, and interviews with everyone from our designers to our models.
The summer season in Britain is full of sporting events that have become firm fixtures on the social calendar as well as the ultimate showcases of style. From Murray Mound to the Royal Enclosure, here are our tips for hitting the right sartorial note head-to-toe.
1. Royal Ascot
Royal Ascot is synonymous with pageantry, Great British style and its rather strict etiquette for over 300 years. Dress codes depend on what enclosure you are watching from. Gentlemen in the Royal Enclosure are required to wear morning dress in black or grey, which includes a waistcoat and tie, a top hat and black shoes. Meanwhile, a smart suit and tie is the name of the game in the Queen Anne and Village enclosures. Sock-wise, Royal guests must stick to black or grey (see our Simply Sartorial range) but anywhere else you can add some personality with something like our Pink Friday.
Remember that this year is the first time that you are required to wear socks to Royal Ascot.
Since the first regatta in 1859, this boat race has become the most celebrated in the world. And with over 200 races, world-class oarsmen, thousands of spectators, and Pimms-fuelled picnics on the riverbank, it is no wonder. While there is no formal dress code for the Regatta Enclosure, men typically wear blazers or boldly striped rowing club jackets with chinos. For gents lucky enough to find themselves in the Stewards Enclosure, the dress code is strictly lounge suits or a jacket, tie and smart trousers. To fit in yet stand out, try bold socks, like a pair in East India Saffron.
Murray Mound, strawberries and cream, Centre Court and the best tennis players in the world, there is no event quite like Wimbledon. As the oldest and most prestigious tennis tournament in the world, what you wear has almost become as important as the tennis itself. For ultimate courtside style, opt for a lightweight, comfortable suit or a blazer and tailored trousers. If you are headed for the Member’s Enclosure you’ll need a tie. For socks, leave the whites to the players and opt for a pair from our Set & Match bundle in Royal Navy, Highland Heather or Masters Green.
Knowing how to dress during the transitional period between seasons can be tricky. When that first heatwave hits it is easy to over-excitedly banish all your cooler layers to the attic. The inevitable reality is that you will find yourself cursing your optimism when thermometers drop again – probably later that same day.
The key to making a successful wardrobe shift from one season to the next comes down to layering, and the king of layering is the overshirt. With more polish than a hoodie, more substance than a shirt and less weight than an overcoat or bomber, an overshirt is one of the most versatile items a man can own. So how do you wear it?
1. Play it your way
The beauty of the overshirt is that it can be worn on its own or – as the name suggests – over a t-shirt on warm spring days, as well as under a light coat when there is a chill in the air. Flexibility is the name of the game.
While you’ll find many overshirts that are a nod to the classic padded lumberjack shirt, there are plenty of examples that are suited to life outside the timber yard. A darker shade, buttoned up and paired with crisp, well-fitting chinos (deep burgundy are a smart alternative to the usual beige) brown monk strap shoes is polished and effortlessly cool. We like this dark blue heavyweight cotton drill overshirt from Grove & Co. Pair with Grey Marl for extra style points.
You can’t go wrong with an overshirt / t-shirt combination. For a refined take on dressed down layering, try a grandad collar shirt. This stylish collarless design is easy-to-wear and transcends casual and formal dress codes, giving the classic shirt a subtle update. L’Estrange London do a nice one in navy chambray that looks great with jeans, trainers and some punchy socks in midnight blue.
Q: How would you describe your personal style? Has it evolved much over the years?
I think my friends and family would howl with laughter at the idea of me having a personal style! More scruffy bugger than anything else. But I do like a good suit. Timothy Everest mainly. And shoes too. I have a pair of Lobbs I love.
Q: Are there any sartorial lessons that you have learned from family or friends?
My grandfather was incredibly well dressed. Immaculate in pinstripes. But boring basics: never wear a clip-on bow tie, invest in the likes of dinner jackets and tails.
Q: The world you were brought up in and are a part of is quite traditional: do you think tradition is restrictive when it comes to personal style?
I’ve never really thought of it like that. I quite like formality. If it says black tie, or suit, or Morning dress, I know where I stand. But I cannot bear ‘smart casual’. What the hell does that mean? Either I’m in some form of suit, or jeans, trainers and a t-shirt.
As a colour, brown is smart but not stiff. It can add subtle polish to off-duty outfits as well as nonchalance to more formal workwear. Try a pair with jeans and a shirt for grown-up dressing down, or wear with a navy suit for elegant informality.
Brown socks and a sleek pair of trainers is an easy way to achieve effortless cool. Partner with well-cut trousers rather than jeans for a sharp, classic silhouette.
We have paired our Cotswold Stone here as a lighter option of brown.
With Mother’s day fast approaching, we hope we can help with a few mother’s day gift ideas.
It’s a great occasion to show someone that you truly care, and here are our top four picks from our friendly brands.
1. Fresh Flowers Delivered Monthly?
You know we love a subscription service here at London Sock Co. and what better than beautiful flowers for mother’s day, that just keep re-delivering each month. Look no further than our friends at Bloom & Wild:
Style Tip #37: The perfect dress sock styles for Navy Blue Suit and Trousers
Wearing a navy blue suit or trousers is a popular style choice for office wear. And why not?
Navy Blue is such a versatile colour. It’s easy to look great with a variety of different shoe colours, shirts, and of course, dress socks.
So given they are such a staple item in the modern gentleman’s wardrobe, we created five simple style ideas for your navy suit or trousers.
Each style tip ranging from ‘interview formal’, to ‘Friday business-casual’. With every look we list our favourite shirt, jumper or shoe combinations, and of course, match them with the perfect sock style choice.
We hope you enjoy.
1.DON’T LIKE MONDAYs (IRONING)
We’ve all experienced that Monday feeling, when an extra 10 minutes on snooze is far more appealing than ironing a shirt for the day.
One solution is to wear a fine-knit jumper over your shirt, but you still need your business style to look really sharp.
To keep this looking smart and formal, we suggest dark navy blue for your trousers (or suit) and keep your jumper the same. Lighten the look with a crisp pale blue shirt. Smart black shoes will look great, like these double monk straps shown here.
Of course the final detail is to add the perfect flair of dress sock colour. Here we’ve chosen our beautifully detailed Jacquard Pink sock style. A plain pink coloured sock is another great option here.
A Member Exclusive from Jason Atherton, who shares his love of socks and award winning burger recipe!
BY JASON ATHERTON
Ever wondered how to make the best burger in the business?
After sampling more than our fair share of burgers this summer, we’ve been feeling slightly nostalgic about summer coming to an end.
So rather than put it behind us, we asked Britain’s top chef and Sock Club member, Jason Atherton, how he serves up his critically acclaimed burger.
Exclusively for our London Sock Co. members, Jason has shared his famous burger recipe, so we can all re-create it at home. Fingers crossed that summer is not quite done yet, and we can still have an excuse to fire up the barbecue.
And of course, we had to ask Jason about his sock style choices. He responded; “the more colourful the better!”. We couldn’t agree more sir. See his sock style picks below.
So, here it is, the best burger in the business…
Award winning chef and LSC Sock Club member, Jason Atherton
THE LITTLE SOCIAL BURGER WITH SMOKY BACON AND BALSAMIC ONION CHUTNEY
BY JASON ATHERTON
FROM HIS COOK BOOK SOCIAL SUPPERS
“I am very proud of our Little Social burger, not only because it’s delicious but also because it has amassed numerous accolades and has been named London’s best burger several times. My head chef at Little Social, Cary Docherty, came up with the recipe when we opened the bistro and it is now used in all my casual restaurants.”
FOR THE BURGER
600g Good-Quality Beef Mince
1-2 tablespoons Olive Oil
Freshly Ground Black Pepper
FOR THE BALSAMIC ONION CHUTNEY
1-2 tablespoons Olive Oil
4 Spanish Onions, peeled and sliced
100ml Balsamic Vinegar
8 thin rashers Smoked Streaky Bacon
4 slices Mild Cheddar Cheese
4 Brioche Burger Buns
2 large Gherkins, thinly sliced
1 quantity Chunky Chips
Divide the beef mince into four 150g portions, then press each portion into a 10cm wide pastry ring to form neat patties. Arrange the patties in a single layer on a plate, cover with cling film and chill for at least 30 minutes to allow them to firm up.
Next, make the balsamic onion chutney. Heat a heavy-based pan with the oil until hot. Add the onions and a generous pinch of salt and cook over a medium–high heat for 10–12 minutes, stirring occasionally, until the onions begin to soften and colour. Once they are golden, turn the heat down and continue to cook for another 15–20 minutes until they darken further and become soft and sticky. Do remember to stir frequently to prevent the onions from burning. Tip in the balsamic vinegar and cook until the vinegar has reduced to a sticky glaze. Leave to cool.
When ready to cook, preheat the oven grill to the highest setting. Arrange the bacon rashers on a baking sheet in a single layer. Grill for 5–6 minutes until they are golden brown and crisp. Remove and leave to cool slightly. Set the oven to 200°C.
Heat a wide ovenproof frying pan over high heat with a little of the olive oil. Season both sides of the burger patties. Fry them for 2 minutes on each side until golden brown. Place 2 crisp bacon rashers and a slice of Cheddar on top of each patty then transfer the pan to the hot oven to finish the cooking. For medium burgers, remove them from the oven after 3 minutes, by which time the cheese should be oozing over the patties. If you prefer the burgers well done, leave them in the oven for 8 minutes.
Meanwhile, halve and toast the burger buns. Put the bottom halves on warmed serving plates, then spread over an even layer of onion chutney. Arrange 3 slices of gherkin on top of the chutney, followed by the burgers. Top with the lids of the buns and serve immediately with piping hot chips.
Get on the grill and give London’s best burger a go for yourself.
But we don’t blame you if you aren’t up to the challenge, or simply want to try it for real. Visit the Little Social in Mayfair for the full Atherton experience.
Jason’s a huge fan of bright and colourful, but has a real love for the Ottaway Style designs. As a sock club member he already has a good number of our selections, so picked out a few gift box selections below with his favourites included.