90 Second Leadership - Creating a Recruiting Culture (Todd Adkins) - YouTube
90 Second Leadership – Creating a Culture of Recruiting
Today I want to talk to you about creating a recruiting culture in your church. Far too often, we settle for a cut flower culture. A cut flower culture is where we take the best, brightest, and most beautiful things we see elsewhere; we snip them off; and we bring them to our church and put them in a lovely vase. They have departed from the nutrients and the source that gives them their vibrancy.
So today I want to talk to you about creating and embedding your own recruiting culture so that you have ongoing life and vibrancy in your leadership development.
Our number one job as a pastor or church leader is to create and curate a culture that equips the saints for the work of the ministry, fulfilling Ephesians 4:11-13. The way we create that culture is to ensure everyone has the same shared values of multiplication.
We create this culture through Scripture, strategy, structure, systems, skills, and style.
These components correlate with our leadership pipeline philosophy and framework. Leadership pipeline does not solely focus on top levels of leadership or key leaders but is a long-term investment in the church’s most valuable resource: people. A leadership pipeline provides a clear process of development, so each volunteer, leader, coach, ministry director, or senior leader knows their next step of development.
When these components are properly aligned and implemented, you create a culture that instills a shared value of recruitment and that instilled value is found at every level of your leadership pipeline, from volunteer to leader to coach to ministry director and senior leader.
Now that you know the components of shared values, what are you going to do about it?
We are living in a world of post cultural Christianity. Our churches can no longer expect guests to show up just because we have the doors open. We have to be prayerful. We have to be intentional.
This post is, by its nature, very practical. But it can be a positive step in Great Commission obedience as you seek to expose people to the gospel and create more gospel conversations.
These, then, are five key steps to reach and retain guests. Most of these can be implemented in your church right away.
Create a culture of inviting. One of the primary reasons our churches do not have guests is straightforward: We are not inviting people to come. In my research for the book, The Unchurched Next Door, we found that nearly eight of ten unchurched persons would come to church if we invited them and accompanied them to the worship services. If we invite them, they will truly come. I will address this issue more fully next week.
Make certain you have a positive “guest flow.” Nelson Searcy, in his book Fusion,created this guide for the number of first-time guests each week in our worship services. If the number of first-time guests in your church is fewer than 5, you need to find out where the challenges reside.
3 first-time guests for every 100 in worship attendance: maintenance mode
5 first-time guests for every 100 in worship attendance: growth mode
7 first-time guests for every 100 in worship attendance: rapid growth mode
Be prepared for the guests when they arrive. The studies we have seen indicate we have between five and seven minutes to make a good first impression when the guests do arrive. Again, I will elaborate on this issue more in future posts.
Find a way to get contact information from guests. Ask guests to complete a guest card, but remember less is more. If we simply ask for an email and a name, we are likely to get higher responses. And if we say we will make a contribution to a local ministry (such as $5 for every card turned in), we will get even a higher response.
Contact guests within 24 hours. If you have their email address, send them a quick but personal email. If you have their mobile number, send them a text. These contacts can be brief, but they almost always increase the likelihood of a return visit. Your goal is not only to reach guests, but to retain them as well.
10 Markers of the Best Spiritual Leaders I Know—Chuck Lawless
Some folks are deeply spiritual, but not the best leaders. Others are strong leaders, but their actions deny their professed Christianity. …read more
In this episode of the 5 Leadership Questions podcast, Todd Adkins and Daniel Im are joined by Jon Tyson, Lead Pastor of Church of the City in New York and author of the new book The Burden Is Light. During their conversation, they discuss learning from church history, finding your calling in life, and setting aside time for deep thinking and vision planning.
“If discipleship doesn’t show up in the work place, it doesn’t show up at all.”
“To help understand the calling on our life, we need to learn to be able to exegete and make sense of our own lives.”
“We must live in the kingdom of God in such a way that it provokes questions for which the gospel is the answer.” – Lesslie Newbigin
“I daily try and set aside time just to think and hear from God.”
“Today, when every thought is a tweet or a short snippet, deep thinking is greatly needed.”
“I have worked very hard to build an immune system in our family that can handle the sickness of our modern, fragmented culture.”
“Young leaders have to learn how to deal with criticism.”
“There is an importance of timing in leadership. I’ve often known the right thing to do, but I have done it too quickly or too slowly.”
Mentorship is a wonderful and powerful tool in the hands of an effective leader. It’s an opportunity to invest deeply into the lives of other people in a unique, impactful way. Mentoring is something I believe every leader should be involved in. But it’s not easy. It requires a tremendous amount of time and energy and is a big commitment for a leader. That’s why it’s important that we learn to maximize our mentoring relationships. So here are a few things that you might find useful to help maximize your mentorship.
First of all, mentorship is about both professional and personal growth.
An effective mentor guides someone towards wise career choices. They help them develop their skills and strategies so they can succeed in their profession. But truly transformational mentorship goes one step further. A transformational mentor helps guide and shape a person’s character just as much as guiding and shaping a career. They know that an extraordinary career is built upon an exceptional person. So an effective mentor will come alongside and empower the person to chase after their vision!
Secondly, mentorship is about both challenging and encouraging.
Part of being an effective mentor is knowing when to step back and challenge or to step up and encourage. There are some things a person has to learn through experience. And as a mentor, it’s important to know when to step back and tell someone they’ll have to figure it out on their own. You want the person to be confident in themselves. But that requires both words of encouragement and challenges to action. Challenges are opportunities for growth!
Lastly, mentorship is about empowering others to live on the cutting-edge.
It takes a lot of courage to be an innovative pioneer. But no one finds their true calling without taking risks. As a mentor, it’s important to come alongside and encourage others to be bold and courageous leaders! To believe in themselves and their vision and to even take some risks if need be.
Dr. Kent Ingle serves as the president of Southeastern University in Lakeland, Florida.
In this episode of the 5 Leadership Questions podcast, Todd Adkins and Daniel Im are joined by Danny Franks, Connections Pastor at the Summit Church in Raleigh-Durham, North Carolina. During their conversation, they discuss the following questions:
Why should churches care about their Guest Service team and the first impression they make?
How do you communicate this vision to your people?
What are some qualities you should look for in a guest service volunteer? (Job profile)
How do should you go about recruiting for and building a guest services team?
What are some practical tips to welcome first time guests?
“People were the mission that Jesus was on, so they should be our mission today as well.”
“I’m surprised at how many churches communicate that they don’t care about their guests.”
“Many churches do not have a plan for how they will reach their guests on a Sunday morning.”
“Churches need to realize there is a difference between being friendly and being intentional.”
“It is going to be hard for someone to connect with a sermon if they first have not connected to you or someone in your congregation.”
“You need to have volunteers outside of your building because that is the first thing that your guests are going to see.”
“Stage announcements for volunteers often create awareness, but don’t always create action.”
“The best person to recruit or develop a volunteer for a ministry is someone already serving in that ministry.”
“If we think through the experience before our guests have the experience, we’ve already won 90% of the battle.”