Are you a job seeker or business owner? You’ve come to the right place. As author of three books and an expert source for CNN, The Wall Street Journal, The New York Times and other media outlets, I offer cutting-edge information on the latest trends to help you succeed. Learn more about how I can help you by following my blog. Run by Miriam Salpeter.
Businesses have been noticing their Facebook engagement has been harder to keep up. Perhaps you aren’t seeing the updates from companies you want to see. Or, you want to see more of your friend’s vacation photos, but you’re seeing another friend’s political posts instead. Did you know you can influence what you see in your Facebook feed? Facebook CEO, Mark Zuckerberg, announced that Facebook intends to drive engagement that research shows is most valuable for its users. While passively scrolling through Facebook does not correlate with a better sense of wellbeing, feeling well connected with people who are actual friends does correlate with “long term measures of happiness and health.”
As a result, a video from Facebook says the network with determine if the online interaction is between two people or between people and a page.
What can you do to keep up with the information you want to see — even if it is from companies.
Maybe you enjoy viewing updates from organizations and companies, or from certain career experts, right? How can you ensure you see what YOU want to see? Click on the arrow in the top, right side of your Facebook profile and select NEWS FEED PREFERENCES (see the column image to the right here).
Then, choose “prioritize who to see first,” and choose the pages you want to see. I hope you’ll choose to see Keppie Careers“first” on Facebook.
The interesting thing many people do not know about this setting is it allows them to choose to prioritize businesses and people whose streams they want to see first. So, if you’ve been missing images from a dear friend who does not often post, or they are waiting for news from a particular contact via Facebook, you can let Facebook know what they want to see first.
If you have a business, consider leveraging the clever way I have seen to help inspire people to follow through with making this change to their settings is for businesses. Ask people, “Who is in your ‘See First’ settings?” Let people who follow you know that they can control their newsfeed and request they include your business, company or organization in their priority list. You may be doing them a favor, and you could experience an improved reach as a result.
It’s time for spring cleaning, but are you neglecting your social media accounts? Just as you’re supposed to change your smoke detector’s battery when you change your clocks, the change of season is a good reminder to pay attention to your social profiles.
Review your social media goals
What are your plans for social media? What do you want people to learn when they visit your profiles? What feeling do you want them to have? What do you want them to know about you — or NOT know about you? What do you want them to DO when they land on your website? Take the time to audit your profiles to ensure you’re putting out the right messages.
Ask a friend or a coach what they think when they visit your social media profiles and when they look at your streams of information. Make sure you aren’t missing the mark when it comes to shaping a reputation you want to own.
At least a few times a year, you should Google your own name. You want to know what comes up when people search for you online. What pictures show up? Are they of you? Is there someone who has your name and comes up before you online, even in LinkedIn? Make a note of things that show up high in search, and make a point to spend extra time making those things the best they can be. (For example, LinkedIn likely comes up high in search. Manage your profile there first, before you spend time anywhere else online.)
Update Your Bios
When is the last time you reviewed your bios? Whether they are short (like Twitter’s) or longer (such as your LinkedIn Summary), now is the time to give them a once over. Make sure to include new accomplishments and look over your materials with fresh eyes to update them.
Be sure you keep everything consistently updated. If you update LinkedIn, be sure to also update your resume.
Once you’ve addressed the big picture: scrub your profiles!
Review your “tags”
It’s a great idea to look into what photos you’ve taken over the past year and de-clutter. Be sure photos where other people tagged you are appropriate and speak to your brand. If not, find the “Untag” button. In Facebook, get started by “viewing your activity log.”
Is your LinkedIn feed getting too spammy? Are you tired of seeing the overly politically charged updates in Facebook? Weed out people you don’t want to hear from. In LinkedIn, you can block people (which means you won’t see their updates, and they won’t see your content, either). LinkedIn won’t notify the blocked people! (Just click on the arrow next to the endorse button on their profile.)
In Facebook, if you don’t want to “unfriend,” people, you can unfollow and they won’t be any wiser! Choose the “following” button on the person’s Facebook page and select. “unfollow”
Disconnect from apps you aren’t using.
Have you given “permissions” to apps you don’t use anymore? Disconnect them!
In Twitter: go to settings and apps – disengage from anything you’re not using now.
In Facebook, find apps behind the Activity log button.
Change Your Passwords
Update and change your passwords.
If you have trouble keeping track of passwords, you can use a password management program such as LastPass. Also, be sure you are using your personal email for LinkedIn; it’s not a good idea to use a work email or an email you never check!
Manage your brand
How are you engaging?
Check how you’re engaging in your networks. For example: look along the left side of your Facebook profile – are there groups you aren’t using? Feel free to remove yourself.
How about LinkedIn groups? Did you join a bunch and never engage? Consider focusing on a few groups for the next few months.
If you use Twitter, click on settings, and check apps. You may want to revoke permissions for some if you are not using them.
On one hand, a consistent photo makes it easy for people to follow you, but this is a good time to consider a change. IF you have a business, make sure you check your logos and other visuals to make sure they still fit and are on brand.
Your email addresses and notifications
Are you checking your LinkedIn email regularly? Sometimes, people forget what emails they’ve listed for different networks, use a new email address and miss out on opportunities.
Now that everything is clean and tidy, commit to creating a stream of content that will demonstrate your expertise and grow your influence and presence in your field of choice!
Are you excited about Thanksgiving this year, or dreading it? Maybe you’re between jobs and not really feeling the spirit? Don’t despair and let it ruin your Thanksgiving and holiday season. With a little preparation and the right attitude, you can turn festive occasions into opportunities for you to meet new allies for your job search. Follow these tips to turn your not-working into effective networking at any event.
You know you’re going to be seeing lots of new and old friends and family members this holiday season, so you may as well make the most of the season to improve your opportunities for jobs or gigs! Make this season your best ever; end this year with some strong holiday networking. Keep these Thanksgiving networking tips in mind.
Self-assess. Know what job you want; be specific and targeted. Identify companies where you’d like to work and be prepared to mention several organizations’ names. Do not plan to be the “I can do anything” job seeker. While you may think it’s a good idea to keep your options open, this approach usually backfires. No one wants to hire or refer someone who seems unfocused or confused about next steps.
Learn how to introduce yourself. We’ve all heard of the “two-minute elevator speech.” Forget everything you know about that and pare your talk down to 30 seconds or less. In less than 100 words (35-50 is better), practice saying what skills you have and mention a key accomplishment. While you won’t launch into this pitch the moment you meet someone, when you’re prepared to discuss your best professional qualities, you’ll be able to make the most of a good contact.
Research the guest list. It’s always best to be prepared, and when you do a little sleuthing, it’s not difficult to find out who plans to be at the event. Many invitations are electronic, and the social profiles of attendees may be prominently displayed on RSVPs. Look up the people who plan to attend. Find their LinkedIn profiles and read their Twitter streams. Identify several interesting contacts and make a point to speak to them.
Keep in mind: you want to identify people who could know someone working at your targeted list of companies. Be aware: these networking contacts may come in surprising packages. For example, the neighborhood busy-body probably has all kinds of great contacts. So does the bartender at your neighborhood pub—or the person tending bar at the party you’re attending. Don’t cross anyone off your list of good people to meet.
Create snazzy business cards. Even if you’re not currently working, you should have professional looking business cards that give the recipient easy access to your social media profiles (for example, your LinkedIn URL). Include your pitch on the card. For example, for an accountant: “Save clients an average of 20% off their tax bill using time tested, effective accounting strategies.”
Dress the part. Even if it’s a casual party, make sure to choose something to wear that looks sharp and in style. If you haven’t bought clothing in years, it’s a good idea to shop the sales and pick out one or two items that really flatter and make you feel confident. Consider wearing a conversational piece to help make yourself memorable. A colorful, in-style scarf or tie can do the trick.
Be a listener. Make sure people don’t sense that you have an agenda when you meet them. Ask questions so you can learn something about the person’s hobbies and interests. Use your research to help you ask quality questions and be a good listener. Everyone likes to talk about themselves, so if you’re a good listener, people will remember you.
Ask for a follow-up meeting. Use your in-person networking time to request another meeting in a quieter location. For example, if you’ve had a great talk, and you think there is potential for you to be able to help each other, say, “I’d love to follow up with you and explore how we may be able to be good resources for each other. How about if I send an email tomorrow suggesting some dates to meet for coffee?” You may even want to ask the best way to get in touch—email or phone.
Say thank you—and good bye. Don’t forget your manners. Be sure to thank the party organizer, even if you have to stand around to have an audience. It’s extra nice to send a card or a note after the event. Remember, you want to make a positive impression. When you go the extra mile to say thank you, people will remember that.
Keep in touch. Depending on the nature of your interactions at the party, you have a lot of options for following up. For example, if you know a new contact’s daughter is moving to Chicago soon, you can send a nice note with an article about fun things for newcomers to do in the Chicago area. Always make a point to connect via social media channels—especially LinkedIn. Make sure you follow through with anything you said you’d do during your first conversation and don’t squander potential opportunities by failing to keep in touch. When you do, you’ll have a better chance of adding new allies to your job search efforts.
Strong written and spoken communication skills are crucial to opening doors. Millennial Branding’s research showed soft skills topped the list of “must have” skills that employers want, with 98 percent of employers saying communication skills are essential. It’s up to you to make the most of every opportunity to prove you’re capable and confident.
It’s no secret first impressions matter – that’s been the case since the beginning of time. What’s new, in our increasingly fast-paced, digitally connected world, is how a simple stroke of a keyboard, or an email gone awry, can quickly damage a professional reputation. On the other hand, a stream of consistent, well-written social media updates can just as easily raise your profile and impress people you’ve never met who may positively influence your career.
As a job search coach and social media strategist experienced at helping job seekers and business owners market themselves online and in person, it’s clear the most successful professionals try to improve their communication skills at every opportunity. Whether your focus is networking, job search, or excelling at work, it’s more important now than ever to know how to present yourself in person and in writing in this hyper-competitive work environment.
Write & Speak Like a Professional: Success in 20 Minutes a Day provides instructions and exercises to improve your communication abilities and offers insights and ideas to help refine your skills in every aspect of your job or career. It includes instruction on everything from networking to resume writing and interviewing.
Learn how to:
Network professionally — online and in person
Create cover letters and resumes that get you noticed
Approach job interviews with confidence and poise
Use social media appropriately and effectively
Introduce yourself decisively and make a great first impression
Write emails people will read
Much, much more!
Communication skills are just as important in the workplace as they are when looking for a job, so you’ll also find details about how to impress people at work and how to write clear, concise business emails that will get the best results. With attention spans growing shorter, it’s never been more important to learn how to hone in on your message and eliminate non-crucial details. This book helps you recognize if you’re missing opportunities to communicate succinctly and demonstrates how to remedy any problems.
Whether you’re attending a meeting, or writing a memo, it’s up to you to put your best foot forward. This book provides the resources to help you identify any deficiencies or problems you may not have considered.
Are you using words in your emails that call your professionalism into question?
Does the tone or inflection of your voice make people think you aren’t confident?
Could you be doing more via social media to expand your reach and extend your influence in your professional community?
How are your listening skills?
Does your body language send the message you want people to receive?
Read this book to learn how to improve your ability to make a strong first impression, and how to extend and enhance that impression so your colleagues and supervisors will listen carefully when you speak and appreciate what you write.