Photo of Christine McCord, courtesy of Weeliscious.com
One of my favorite shows that showcases the visionaries, doers and risk takers who are building a better food system that works for all eaters is HERE! Next week is Expo West-and I’m honored to be speaking this year about a topic near and dear to my heart—how do we communicate the power of organic to families and eaters?
While the Innovations for Good in Organic session is chock full of leaders who are creating impact (including firebrands like Patagonia, Clif Bar, Organic Valley and Lundberg Family Farms), my partner onstage is the ah-MAZE-ing Catherine McCord, co-founder and CEO of Weelicious, a popular blog that’s well known-and well loved-for providing trusted resources families need to put whole, healthy (and tasty) food on their tables…day after day. When we last spoke, she was on set shooting her next cookbook! Cathrine’s in-the-trenches experience is impressive, as is her uncanny knack for keeping a finger on the pulse of what’s next.
Here’s the Details:
What: Innovations for Good In Organic
When: Wednesday, March 6, 2:00-4:30 pm. Where:Marriott, Orange County Ballroom 1
Together, Catherine and I will be tackling topics like:
What matters most to organic eaters and millennial moms-and how can you leverage this in your brand storytelling?
What really works to spark right-now-relevance (and create long-term engagement) by blending science + story?
3 common mistakes well-intended brands make, and how to avoid them.
For a full list of speakers and industry events, be sure to check out Expowest.com. Would love to see you there!
Ready to be inspired to make a positive environmental impact this year?
In my most recent collaboration with Clean Eating Magazine, I shared 3 inspiring change makers of the good food movement who are leading the charge to build a more sustainable future with their businesses.
There’s no turning back. It’s up to us to create something better.
— Kerry Diamond, Smith Canteen in Brooklyn
PHOTO BY ROAM RANCH, BTBETTY
The truth is that changing habits and paving the road to revolution is not easy. But, these three amazing women aren’t taking no for an answer, and are creating real, positive change for all of us. Ready to meet them?
Kerry Diamond, Co-owner of Smith Canteen in Brooklyn New York. Kerry’s mission is to create one of the world’s greenest coffee shops. Her solution is to help coffee drinkers develop a new habit: bring your own reusable coffee cup. And, she believes that just like people now remember to bring their reusable shopping bag, they’ll do the same for coffee, especially for their daily caffeine fix.
Sarah Kaeck, Founder of Bee’s Wrap in Bristol, Vermont. Sarah’s goal was to eliminate the use of plastic in household kitchen, while not forgoing modern conveniences and the necessity to keep our food fresh! Her solution: Bee’s Wrap which is a reusable and compostable alternative to plastic wrap made from organic cotton, jojoba oil, tree resin, and you guessed it… beeswax!
Daniela Ibarra-Howell, Co-founder and CEO of the Savory Institute in Boulder, Colorado. Daniela saw a problem, a big problem: 70% of our country’s grasslands are becoming degraded from industrial agriculture and pollution. Knowing how important our land is to feed the world and keep us healthy, she knew that regenerative agriculture was a promising solution. So, she developed the seal, Land to Market which is way for consumers to feel confident that the food they buy was grown in the best way to care for our lands (and future).
This is just the beginning of what these amazing and inspiring women are doing. Read the full article on Cleaneatingmag.com