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In today’s digital world, if your business does not have its own website, you’re missing out on a huge chunk of the market. However, each business conveys a different message through their website design, and it plays a big part in how much visitors you get on your site daily. Unfortunately, specific industries do have a reputation for being duller and less creative than other sectors, including attorneys. These websites have a history of being bland and very straight forward in terms of color and layout. Lately, lawyers have been considering making their websites more presentable and attractive to their audience. Finding great design inspiration doesn’t come easily unless you are a creative person by heart. To enhance the beauty of your website, this article will give you key pointers for how you can draw in more clientele and revenue with appealing lawyer website design.

Accessibility and Content Formatting

When a visitor clicks on your website for the first time, they should very quickly arrive at your homepage. The homepage will be the first visual image that will be seen, and if you decide to write on the homepage; you should make it easy to scroll and read through without struggle. What’s more, in this generation, the majority of people now use tablets and smartphones to browse the internet, so having a responsive website is critical. It means that your design should cater to all screen resolutions without having a scattered appearance once you move to and from other devices.

When going through the design process, your site should speak to the client without having to describe too much about yourself. By resonating with your audience, it will be appealing, making them read on. To make it extra accessible, you could include a search bar which will take the visitor directly to the required page. For help ensuring your lawyer website is highly accessible for all visitors, turn to expert web design law firms to build and create your site.

Media and Visuals

Most people find it easier to take in imagery than text. Whether you are just starting your own business or need an update on your lawyer website design, it’s a good idea to input the use of images and other media like videos. You should embed quality photos of your team depending on the size. If not, just put a face to your firm by some candid shots. Doing so will play a big part in making your brand identity.

Blog Site

You should create a blog site dedicated to your website. For a lawyer website, you should have content provided within that particular industry which your readers will visit. Attorneys would be especially good at content marketing as they are naturally good writers, and can show expert knowledge within your field of work. By having an informative blog, it will be a huge SEO boost making it easier for clients to find you. It will encourage inspiring lawyers to start their own blog site to write regular information with credible insight into updates within the law and recent legislation.

Colors and Layout

When you are planning your lawyer website design, one of the first things you’ll consider will be your color scheme. Most successful law firm sites have a gray and white background with an outstanding color of blue which is a favorite color used overall or sometimes light green. However, if you want to be different and unique, there are many more powerful colors like orange which is placed strategically on the page not to make it so visible but still effective.

To find the best appropriate color for your site, you should find out what the general impression of your website is. You can do this by asking a friend or a family member for their opinion. When it comes to your layout, certain content should be seen at the front. Each page should be responsive and have a good amount of information, which should introduce it without making it too overpowering.

Logo

The colors and font of your logo will play a part in your website’s creation. The primary colors you use within your logo will have to be in contrast with the color theme of your site. You can create your desired logo yourself, or you can get it professionally done. The logo should appeal to the industry you are working in and be eye-catching and memorable.

Testimonials

You should include testimonials as it will serve as a verified review from customers that have used your services. They are typically displayed at the bottom of the page. However, many businesses dedicate a whole page to testimonials and share them on social platforms, which will encourage new potential customers.

Contact Page

Starting your own business website comes with direct referrals from clients so you’ll need a contact page with all your details provided. Nowadays many people use Google to find whatever business they need, so when they arrive at your site, include a general inquiry form and most importantly a phone number to contact you on.

Implementing Your About Me Page

Your ‘About Me’ page should explain how you can help clients in your services. If you want to assist them visually, you can show examples from your past projects. It should also include your experience and education. Biographies will be needed if your business is expanding rapidly as it will show the companies the importance of individual personalities.

Branding

Your logo and firm’s tagline should be front and center of the homepage as this will represent your brand while making it well presented to your audience. The domain name should also work well with the logo, making it clear what the visitor is clicking on by the use of phrases. Having this visual will engage the visitor to check out its services.

Writing style

If you are running several services, you should be aware of not being too overly promotional. Your main goal will be to sell what you are offering, but you can also give them a taste of what they should expect from the services. They’ll want to know the benefits or outcome of what you provide. Most of the time the text will be conversational without losing the focus of the firm’s concept.

The post 10 Excellent Design Choices for Legal Websites appeared first on JustLegal Marketing

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A legal business relies on a constant supply of cases to keep expanding, accumulating respect and renown. A fundamental pillar of this constant supply, especially for smaller firms or those legal businesses that are new to the sector, is the marketing strategy that you choose to put into play.

Digital marketing is big business in the modern era, and to enhance your findability in online searches, you’re going to need to hone your keywords from the very beginning. This article looks at how you’ll be able to determine and refine the keywords that draws business to your firm.

The Importance of Keywords

Keywords are those words or short phrases that connected the internet searching consumer to your company, through a search engine like Google. The more on-point your keywords, the more likely that someone searching for a firm just like yours will find it on the first page of Google’s search results, leading them directly onto your webpage.

As such, the keywords that you deploy to advertise and promote your law business need to be tailored towards what the public is searching, and what it is that you’re offering. Google is a magnificent platform for linking up services with people who desire those services – you just need to play the game with Google’s algorithm to ensure you’re standing the best chance of appearing in that all-important top page of Google results. Here’s how you’ll do it.

Where Keywords Go

After reading through this article, you’ll have decided upon a number of keywords to use that best represent your law business.

But where exactly are you going to use them – and how are they best deployed?

Put simply, your keywords are inserted into any written material that you publish digitally on your website, through your social media channels, or on your company’s blog. The best way to double down on these keywords is to constantly publish material, usually on a blog, relating to your company.

It’s important that you don’t overuse keywords, however. Both because it makes for clunky reading, and because Google’s algorithms can sense when you’re cramming in repeated references in the form of keywords. Mentioning your main five keywords once in an article should be enough.

Your Brand

The first element of your findability to consider is your brand. You’ll have a brand name and, perhaps, and acronym that serves as shorthand for your name. You may well have a company motto or mission that sums up your company values. In any case, all of the words and phrases associated with your brand are your first chosen keywords – they’ll appear across your company’s material, whether it’s digital or printed.

Your brand is also a key cornerstone in your choice of keywords that’ll help draw more business to your legal firm. Your identity – what your firm specializes in – is what you need to consider here. Get thinking about the following aspects of your company:

  • Which customers are you most looking to serve?
  • What cases are you most adept at fighting?
  • What advice are you most-commonly approached for?
  • Where are you able to offer your services?
  • What’s your USP as a firm?

The answers to these general questions will help direct you towards some of the more important keywords that’ll link you with the custom that you’re most looking for.

Location

The areas that you serve – whether your services extend across a city, a state, a country or across the world – are important when it comes to your keywords. If you’re offering legal advice in California, there is little use in your company being shown to prospective customers over in Minnesota. You want visitors to your website to trust that they can engage with you locally.

Therefore, you have to imagine a customer looking for legal advice in California. They are likely to search with ‘California’ as one of their search terms. That makes it a hugely important keyword for you, and something that you should use in all your marketing material for you to capture a portion of the market that is based in your location.

Your Unique Services

The public doesn’t tend to know a great deal about the world of law. As such, they’re not going to be searching Google with complex jargon and legalese related to their specific case – they’re more likely looking for the service that fits their needs.

An individual on a low budget is likely to search for ‘cheap’ as a keyword. Someone in a rush will specify that they’re looking for a quick turnaround. Someone interested in getting the best legal professionals in their area will likewise search with that sentiment in mind. Whatever your business’s USP, ensure that it’s front and center of your marketing, epitomized in your choice of keywords.

Google Analytics

Your keywords are not static. Once you’ve selected some that you feel are perfectly suited to both your own company profile and the profile of the customers you’re looking for, you’ll begin publishing material containing those keywords.

But you may find that certain keywords draw more business than others – or that other keywords are redundant and irrelevant. You can discover this by using Google’s analytics software, which helps you see the data behind the searches that reach you through to your website.

It might be that you choose to run a kind of test. This is the domain of marketing professionals, though this particular refinement process is possible to conduct on your own. You want to know which keywords are better: ‘legal firm’ or ‘law business.’ You run articles with both keywords in, and you see which is most read (and thus most found) on the internet.

The insights provided by Google Analytics help companies further refine their keywords, creating the best possible set of written schemas that help their customers find their website in the murky depths of the world wide web.

This article aims to introduce your legal business to the world of keywords and Google search algorithms. With the knowledge gleaned above, it’s time to do some chin-scratching self-reflection in order to select your firm’s most fundamental selling points, translating those into the keywords that you’ll deploy in your digital content to draw in a wider pool of customers.

The post How to Determine Keywords for Your Legal Business appeared first on JustLegal Marketing

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Everyone, at some point in their life, will need a lawyer. This makes your law firm invaluable, but not impervious to risk. Competition can be fierce in the legal world, and obtaining a healthy list of clients and casework is essential to thrive as a business. Now, while streamlining admin processes and hiring the best talent can be a great business point, you will need to address one key consideration – notoriety. Do people know of your firm? Will you be the firm they turn to when they need your specialization? If they don’t know who you are because they have not yet heard of you, then you must make changes to your marketing and PR strategy immediately. There are so many opportunities to bring a new client in, so diversify your marketing efforts and use this guide as a reference.

Improve Your Website

Law firm websites are critical to success. A great website shows clients not only what you can do, but that you have the budget and attention to detail to follow through. You want everything to be attractive, easy to use, and to subtly call your potential client to action. To achieve such a site, you need to first forget about trying to create it yourself. Law firm website design is something that should be left to the specialists. Leave the IT and web design experts to help you create and publish a professional and attractive lawyer website design, and you’ll see an increased ROI on all future marketing efforts.

Create Educational Content

Creating educational content is a great way to get your name out there, boost your reputation, and as a bonus, work on your lawyer SEO strategy all at the same time. Some great examples of where you can publish this educational content include:

On Your Site

One of the best ways websites for lawyers can increase traffic is by publishing content. People want to know the different legal practices and what needs to be done, even if their final realization is that they cannot move forward without you. Simply knowing what they need to do to, say, buy a home or get a divorce, can make the entire process less stressful. They will also be able to turn to you, as the expert, to seek out legal representation to make their divorce a smooth process.

Some content you can publish includes:

  1. How-To Articles
  2. Legal Process Explanation Processes
  3. Legal News Updates
Off Your Site

Some off-site publications you should consider writing for include:

  1. For Universities
  2. For Magazines
  3. In Newsletters
  4. On the Right Social Media Sites

This will get your name out there to communities who are interested in what you do and is also great at building up your reputation and your search engine ranking.

Focus on SEO

SEO is a great way to get ahead of your competition and to ensure your site is easy to use. This is because to rank well on Google; you need more than just quality back-links. You need to have an attorney website design that looks great, works well, and is fast and secure. All of these qualities will impact user experience, but don’t worry if you don’t know where to start. Instead, find a lawyer SEO company that specializes in your practice so that you can get your name out there, increase organic traffic, and improve your Google ranking. Law firm SEO strategies can significantly boost your exposure, but only if you play the long game. Follow up with all the other suggestions to solidify your reputation and continue to improve all of your lawyer websites.

Make Full Use of Free Law Firm Marketing

Get on every networking site and ranking site for law firms, from law firm directories to even yellow page directories. By being on these listings, you will be up front and center to the people in your area who are looking for a law firm in your expertise.

Offer Great Customer Service

No matter what, aim to provide exceptional service. One client does not begin and end with that case. If that client loved working with you, they would work with you again, and they are also far more likely to recommend you to their friends or family. In fact, many people choose lawyers based on the personal recommendations of their friends and family, so make sure your company is one that is spoken about positively at the dinner table.

Become a Leader in Your Field

To be the top choice, you must be infamous. This doesn’t mean you need to be on television and you don’t need to have represented a famous client. Instead, create content. Teach. Guest appear on radio shows. Give your expertise to media organizations. Become a thought leader whose name shows up again and again on your specialty, and people will automatically want to choose you since they see you as the best. Some great ways to become a thought leader in your field include:

Speak at Symposiums

Be a guest speaker for events, symposiums, and more. This way you will not just get your ideas and expertise out there to a room full of relevant people, you will also get your face out there.

Teach

By teaching on a part-time basis at a university or college, you expand your credentials. Even if you are just there as a guest speaker for one lecture of the year, this can be instrumental towards improving your reputation.

Guest Star on Radio Channels and Podcasts

Another great way to get your name and expertise out there to your community is to appear as a guest star on radio and podcasts. Say there is a famous story about company negligence that is going around your town. Apply to guest speak on the radio show to give you input on what the legal recourse is likely to be. Very rarely do lawyers cater to an international audience. By focusing on becoming a familiar figure in your community, you make yourself their first choice for a lawyer.

Build Up Your Referrals

Finally, you want to build up your referrals. How you do this will depend on what specialty you have and what the rules and regulations are. You can create a referral program, for example, or simply improve your ability to network. Either way, word-of-mouth is powerful, and you need to get more people talking about you to their friends and family.

The post Promoting Your Law Firm in 2019 appeared first on JustLegal Marketing

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As an online marketer for law firms, I’ve spoken with many lawyers who overlook, or don’t understand, the value of advertising on YouTube. is one of the most influential advertising channels available on the Internet. In this article, I will explain to you exactly how to use Youtube ads effectively to market your law firm. Before I explain how you can use Youtube to draw in big cases and more clients, let’s look at why YouTube advertising for lawyers makes sense.

Why YouTube Advertising for Law Firms Makes Sense

YouTube makes perfect sense as an advertising medium. Why? YouTube is undoubtedly the largest video marketing network in the world. Here are a few recent statistics that demonstrate the reach of YouTube:

  • YouTube has over a billion users.
  • More than 500 million hours of videos are watched on YouTube each day.
  • YouTube reaches more 18-49 year olds than any US cable network.
  • 85% of the US internet audience watches videos online.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it as text.
  • Internet video traffic made up 69% of all global consumer Internet traffic in 2017.
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

The point of sharing these statistics is to show that if you aren’t advertising on YouTube, you are missing out on the potential to create “brand” awareness of your law firm and to target specific types of cases and clients.

Many Lawyers Have Ignored the Benefits of Advertising on YouTube

Many law firms have yet to discover the benefits of paid advertising on YouTube video ads. Therein lies a huge potential for your marketing voice to be heard online as opposed to trying to be heard (at great expense) over the roar of all the law firm ads saturating local TV stations. Additionally, advertising on YouTube has its advantages over advertising on local television:

  • Rapid ad placement: If you’ve ever run an ad on TV, you know that from start to finish it can take days or weeks to prepare your ad and book your run times. If you are “boosting a post” or running a graphic/text ad, Facebook only takes minutes to set up. Even if you are shooting a video for your Facebook ad (note – video ads typically perform better than other ads), Facebook is still much quicker than television.
  • Control of your budget: On average, I’ve found that the Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The M in CPM represents the Roman numeral for 1,000. on Facebook is higher than the CPM of advertising on a local television station. However, unlike TV ad campaigns that require a few months of commitment, you can exercise much more control over your Facebook ad budget. Basically, you can spend as little or as much as you want and you can turn your ads off and on as often as you like.
  • Control of ad targeting: Compared to television advertising, Facebook gives you much greater control of your ad’s target. Here are some of the ways you can target your ads:
  • Age, Gender, and Language: You can select the basic demographics of the audience you want to reach.
    Location: You have the option to target your audience based on location including countries, states, provinces, cities, congressional districts, zip codes, or any combination of locations.
    Education: You can select your audience based on education level, fields of study, schools and undergrad years.
    Interests: You can choose specific interests (such as law, divorce, criminal justice, etc.) that are important to your audience.
    Behaviors: You can select people based on purchase behaviors or intents, device usage and more.
    Connections: You can select your audience based on whether they’re connected to your Page. Anyone who has a friend connected to what you’re advertising will see their friend included in your ad.

The post Successful Youtube Advertising for Lawyers & Law Firms appeared first on JustLegal Marketing

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As an online marketing agency for law firms, we create and manage “native advertising” campaigns for attorneys on social media networks platforms such as LinkedIn and Facebook. Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. An example of native advertising is “boosting” a post on your law firm’s Facebook page to appear in your target audience’s Facebook feed. For a very detailed look at Facebook advertising for lawyers, read our article HERE.

In this article, I’ll explain what types of law firms and practice areas can benefit from advertising on LinkedIn, the types of self-service advertising through LinkedIn, and how to set up and manage LinkedIn ad campaigns for your law firm through “sponsored” updates.

Why Should Lawyers Advertise on LinkedIn?

According to LinkedIn, four out of five members impact business decisions within their organizations. This is an audience that attorneys can tap into. Sponsored Updates are LinkedIn’s leading native advertising format that allows you to reach a more niche audience that extends beyond a Company Page’s followers.

Is LinkedIn Advertising a Good Fit for Lawyers?

Before I get into the mechanics of advertising on LinkedIn, it is worth mentioning the types of attorneys and law practices that would benefit from advertising on LinkedIn and those firms that would not.

Law Practices that are a Good Fit for LinkedIn Advertising – Unlike social media networks such as Facebook, LinkedIn isn’t built for consumers. Instead, it is a social platform for business and professional networking. So, any type of law practice that focuses on representing businesses, organizations, companies etc. Examples include insurance defense firms, labor and employment firms that represent employers (not employees), commercial transaction lawyers, mediators, and other areas of practice that focus on representing companies, not consumers, or lawyers.

Law Practices that are Not a Good Fit for LinkedIn Advertising – If you are a criminal defense lawyer, a family law attorney, a personal injury law firm, or any other firm that represents consumers and individuals, then advertising on LinkedIn is not for you.

What are the Types of “Self-Service” Advertising on LinkedIn for Lawyers?

Before we dive into creating ads on LinkedIn, let’s take a look at the types of self-service ads that are available:

Sponsored Update: Sponsored updates work similarly to updates that you get on Facebook and your LinkedIn profiles except that they show up on the updates feed of potential prospects according to the parameters you set such as geographic region, professional title, skills, and more.

Text Ads: Text ads allow you to include a logo of your firm and a brief sentence or two that describe who you are and what your practice area may be. Like the sponsored update, you’ll have the advantage of filtering out by parameters only those high potential clients. In return for clicks on your ad, you will pay a fee.

Creating Sponsored Update Ads on LinkedIn

The post LinkedIn for Lawyers – How Attorneys Can Successfully Advertise on LinkedIn appeared first on JustLegal Marketing

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In today’s market, everyone needs a social media presence. Consumers turn to the likes of Twitter, Instagram, and Facebook before trusting a business, and more often than not, this includes people looking for lawyers to represent them.

Social media is a means of verifying your law firm and yourself. It is incredibly effective when building trust and creating authority, but there is a right way to go about using social media, especially for law firms.

Know where your prospective customers are

There’s a misconception that potential customers can be found on LinkedIn because of the platform’s authoritative nature. While you will want to continue focusing on LinkedIn, other platforms will be much more profitable.

When searching for customers and clients, don’t forget your niche. Do you practice in family law or corporate law? Regarding family law, Facebook, Twitter and forums such as Mumsnet may be a great place to advertise. However, for corporate law, LinkedIn will be your go-to place due to its authoritative nature and thriving business scene.

Though, do not neglect Twitter and Facebook – after all, such platforms are great for creating a brand and keeping it alive. You want to connect with your clients. Otherwise, you run the risk of being a face in a sea of people. While you will want to keep an air of professionalism (meaning, you should refrain from sharing cat videos on Twitter), this doesn’t mean you cannot communicate with people when talking about a relevant topic.

Build a trustworthy profile

Uploading a profile photo and uploading a cover image without much thought will transcend into your brand’s image. Across social media platforms, your law firm will want to upload a real image of the company, meaning no more stock photos.

Hire a graphic designer to create a profile image for your law firm which will fit the dimensions social media platforms request. Having the images fit properly will save your firm from awkward and unprofessional pixelated photos. What’s more, a graphic designer will be able to keep your law firm’s brand consistent across all networks, creating a more consistent and professional persona.

Tip: Do not forget about the individual lawyers within your firm. Employees are more than likely to have their own social media profiles, and if they were to do anything underhand, it will reflect poorly on the firm. Speak to employees and instruct them to keep their profiles either private or to keep their image professional. With the latter, this means proper headshots, a proficient bio, and relevant but entertaining posts that are sure not to offend.

Curate suitable content

Content is a must when it comes to law, and planning a content strategy is essential. Your content needs to be valuable to the readers. It should answer common questions, such as “How do I go through a divorce properly?” or “How do I get full custody?” and focus on clear instructions on how to do so. Content is no longer a means of plugging your keywords or selling your services outright – it is, instead, a place for you to build expertise, authority, and trust (E-A-T).

Provide content such as:

  • Blog posts
  • How-to guides
  • Videos
  • Infographics
  • Podcasts
  • Whitepapers

Once you have created your content, be it yourself or with the help of a copywriter, share the pieces on social media as well as your website’s blog. The point is to engage with your clients and have them share, like or comment on the posts. Doing so will improve your online reach.

Select the right platforms

A law firm has to remain professional, so when selecting your chosen social media platforms, you need to ensure that they can do your brand justice but also reach your target audience. There is no point in having an Instagram account, for instance, when the platform focuses on visual aid, but your brand does not engage in this style of marketing.

While you will want to refrain from spreading yourself too thinly, your law firm still needs enough of an online presence that increases your online visibility. The main social media platforms to choose from are:

be able to keep your law firm’s brand consistent across all networks, creating a more consistent and professional persona.

Tip: Do not forget about the individual lawyers within your firm. Employees are more than likely to have their own social media profiles, and if they were to do anything underhand, it will reflect poorly on the firm. Speak to employees and instruct them to keep their profiles either private or to keep their image professional. With the latter, this means proper headshots, a proficient bio, and relevant but entertaining posts that are sure not to offend.

Curate suitable content

Content is a must when it comes to law, and planning a content strategy is essential. Your content needs to be valuable to the readers. It should answer common questions, such as “How do I go through a divorce properly?” or “How do I get full custody?” and focus on clear instructions on how to do so. Content is no longer a means of plugging your keywords or selling your services outright – it is, instead, a place for you to build expertise, authority, and trust (E-A-T).

Provide content such as:

  • Blog posts
  • How-to guides
  • Videos
  • Infographics
  • Podcasts
  • Whitepapers

Once you have created your content, be it yourself or with the help of a copywriter, share the pieces on social media as well as your website’s blog. The point is to engage with your clients and have them share, like or comment on the posts. Doing so will improve your online reach.

Select the right platforms

A law firm has to remain professional, so when selecting your chosen social media platforms, you need to ensure that they can do your brand justice but also reach your target audience. There is no point in having an Instagram account, for instance, when the platform focuses on visual aid, but your brand does not engage in this style of marketing.

While you will want to refrain from spreading yourself too thinly, your law firm still needs enough of an online presence that increases your online visibility. The main social media platforms to choose from are:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Reddit
  • Quora

All of the above, however, have their own benefits.

Facebook, Twitter, and Instagram are all great for communicating and sharing content with consumers. You can share blog posts, interact with clients through comments and give updates regarding your law firm.

YouTube is the go-to place to watch videos. While you may think YouTube is for Fortnite -loving gamers, there is, in fact, plenty of scope for lawyers to upload their own informative content. Create an account and upload interviews with your firm’s lawyers so that they can discuss what it is they do and how a potential client could benefit from them. For instance, create a video discussing ‘How to sue your employer for negligence,’ and provide an in-depth guide as well as a call to action to your website.

LinkedIn, like Facebook, Instagram and Twitter, is a social media platform to discuss and upload content. However, due to its professionalism, LinkedIn is also a place to connect and network with like-minded individuals. You can connect with a client who you helped win their case, and because of this connection, your lawyers and law firm become more authoritative.

Reddit and Quora are two of the leading discussion forums, for individuals to ask questions and openly discuss answers. Lawyers can garner acclaim on Reddit by engaging in an Ask Me Anything (AMA) that is interesting and groundbreaking – if you gather enough traction, your thread will appear on the Front Page. To start a conversation, the usual titles include something along the lines of ‘I am -insert name- from -insert company-. Ask me anything!’

Have a routine

To build a social media presence, you have to implement a routine. It is important to be consistent in your posting, but you cannot under or overdo it; it’s imperative to find a balance.

Think about each social media platform separately; for instance, Twitter replicates a stream-of-consciousness approach to blogging, but that doesn’t mean you can post whatever, whenever. However, unlike Instagram, where posts should be once a day or every other day, Twitter allows for two or three scheduled posts. Reddit should only be used sparingly, whereas LinkedIn can benefit from three high-quality posts a week.

Lawyers, just like any other occupation, need to create and upkeep a professional social media presence. Through social media, you can market your expertise while increasing your law firm’s general online visibility. If you are unsure on how to utilize social media marketing for your firm, be sure to contact our team of experts.

The post How Lawyers Can Build an Effective Social Media Presence appeared first on JustLegal Marketing

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A key element of marketing your website is creating a beautiful, functional website design. You’re not a web designer, but you can learn a few conventions of great web design. Consider these ingredients when designing your site.

Make the Objective Clear

When people look at your website, they shouldn’t have any questions about what they’re supposed to get out of each page. The objective or purpose should be clearly established through the design.

Amateur web designers tend to fixate on conventions of good web design without considering the audience or the main point. Their website might be pretty, but it doesn’t speak to an intended audience or focus on generating leads.

The objectives of a given webpage may vary depending on the type of website you’re creating, but most websites will serve to create awareness, generate more leads, and/or gain conversions. These objectives are achieved through branding, calls to action, and clearly published contact information.

Look at the way the following website successfully focuses on the main objective. There’s no question about what services are offered, the brand, or how to contact them. The “free case evaluation” effectively draws in consumers.

Create Simple Navigation

Navigation is one of the simplest, yet most profound methods of communicating care and consideration to your audience. No consumer likes to use a website with confusing navigation, and if potential clients can’t find what they’re looking for on your website, they’re more likely to abandon it and seek out a competitor.

Consider the conventions of good web design to start. Most websites have the navigation bar at the top of the page. In responsive design, it’s typically in the upper left or right corner. You might think about moving your navigation bar from these iconic spots to be creative or original, but that likely won’t sit well with your customers. They crave familiarity, and they won’t want to hunt for the navigation.

The content of your bar must be strong and useful. Avoid cutesy fonts or words that require interpretation. For each page, use one or two simple words in the navigation to describe what can be found on the subsequent page or section. Most websites have at least a Home, Services, and Contact tab in their navigation bar. That way, customers can easily find their way around your website and reap the rewards of their search.

Look for the elements of good navigation in this website for the law firm Hall & Means, LLC. Their website offers just the basics in a top navigation bar with simple drop-down menus that further the navigation.

Appropriately Use White Space and Color

White space is a term used to describe blank spaces on a page surrounding the images and text. Too much white space can be unsightly, but when used appropriately, it effectively draws attention to a specific aspect of a page.

Interestingly enough, white space does not have to be white to be effective. Any wide open space that emphasizes an image or text on the page can be considered white space. Use white space to bring the focus onto a call to action or important information on your web pages.

Color, especially in the context of white space, is also important for drawing the eye. Your colors should not only convey the right emotion but also be used to draw attention to key points. Gradient coloring or contrasting colors can be essential in creating the right focus on a piece of content.

Take a look at this stunning website for a law firm in South Carolina. The white space puts extra emphasis on the text at the center and the scales of justice. Color is used to create a calming effect and contrast the call to action. It’s a strong example of using color and white space to your greatest advantage.

Use Responsive Web Design

Every website should be responsive. This means that it can show up perfectly on any device, no matter the size. Websites that are not responsive often have distorted proportions, they fail to load, or the navigation doesn’t work properly. This is frustrating to your audience and can cause them to abandon your site.

Responsive design is easier now than ever. It’s often simply a matter of selecting a responsive template. Most websites designed this way will have the navigation to the left, as seen in the image below, or to the right. The images and text are designed to shift so that all the relevant information shows up, despite the smaller screen.

Great web design starts with planning and ends with creative execution. Considering these key points is vital to your success in the competitive realm of internet marketing and commerce.

If you’re ever in a rut with your law firm’s website design, the creative team at Just Legal Marketing can help. We’re your all-inclusive marketing, website, and social media team. For more information about our services, contact us today!

The post 4 Key Ingredients of Great Web Design appeared first on JustLegal Marketing

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Practicing law requires a lot from a person. Not only do you need to educate yourself on the practice and take test after test to prove your capacity to be a lawyer, but you also need to market yourself or your firm once you become established. Many skilled lawyers lack the ability to build a large client base because they have forgotten about the most beneficial asset of the modern age. While word-of-mouth might have been the marketing strategy of yore, today the most efficient way is digital advertising. The use of technology and the internet can vastly change the number of people who are exposed to your firm. To truly succeed in an internet marketing strategy, you will need to avoid these five common mistakes.

Ignoring the Power of Technology

The world knows that technology connects us all on a level that has never existed before. This allows businesses to make their services available to consumers all around the globe. Such widespread attention is great news for your law firm, as long as you accept and explore the option of advertising digitally. In doing so, you expand the number of potential clients for your office. Countless methods of digital marketing strategies can provide contact with customers you might never have reached before. You may also find that technology makes your life easier because good digital marketing will do the work of bringing in clients for you. If you embrace the digital world, you could watch your firm expand in size and scope.

Overlooking Email and Mobile Marketing

With new advertisement options such as search engines operations (SEO) and pay-per-click advertising (PPC), many might forget about email marketing. Especially in an online world that is fueled by social media, spreading the word via email seems to be a concept of the past. However, email can achieve a level of personalization that is second to none. By grabbing customer data from various channels and devices such as social media, you gain the ability to target email to specific clients. Additionally, research shows that 91 percent of adults say they enjoy getting emails from companies with whom they do business. They receive updates, promotions, and innovations, and the emails give them the opportunity to hire your services more often. Incorporate email into your digital marketing strategy for a beneficial spike in consumer attention.

Mobile websites are now among the most commonly browsed formats. Come up with a mobile strategy such as an app or a mobile-friendly website so users can receive your firm’s information on-the-go. Give them the convenience of contacting you and you will be more likely to receive customers in a pinch.

Not Experimenting With All Types of Ads

A number of platforms have been invented to help you market your law firm. If budget allows, you may want to try your hand at a lot of different advertisements. Don’t just settle for Google or Facebook. Get creative and give as many platforms a chance as you are able. This will extend your range of success and allow you to collect data on which ads give you key customers, and which are not so helpful. Tracking and attributing success to certain platforms can get tricky. With options such as Twitter, Pinterest, Snapchat, LinkedIn, display networks, native advertising, video advertising, blogs, and paid channels, tracking which sites are giving you the most bang for your buck is difficult. But once you have diversified your investment, you should be able to get a good idea of where your successes are coming from.

Keeping Platforms Wide Open

Once you have explored all platform options, whittle your choices to allow for a few into your budget. Get rid of any platforms that are not serving your firm by producing real results. This will have a lot to do with attribution data, so get accurate answers from each platform and decipher which are providing the most returns for your investment.

Not Targeting an Audience

Identifying what kind of audience to which you want to market your services is imperative. A personal injury attorney will receive very different clients from a criminal lawyer. What kind of person will require your firm’s services? Take into account age, gender, education, and lifestyle to target the right audience at the right time. With a clear image of who needs your help, you can step in front of other firms who are advertising similar services.

To create an appropriate and successful digital marketing strategy, you will need the help of seasoned professionals. Just Legal will establish a unique plan to advertise your firm on the wide client base known as the Internet.

The post 5 Internet Marketing Mistakes Lawyers Make and How to Avoid Them appeared first on JustLegal Marketing

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Experts estimate Americans are exposed to between 4,000 and 10,000 advertisements in a given day. This is how advertising gets its grip. By constantly putting images and catchphrases under your nose, truly successful advertisements stick with you over the course of time. Maybe you’ve found yourself humming a jingle from a good commercial. Or perhaps you have boldly referenced the motto for a local auto repair shop in a conversation with friends. Whether or not you like it, advertising is here to stay. But it’s not bad by any means. Advertising is the way companies, brands, and organizations can get the word out about what they do. It is the way to build up a fan or customer base. It is central to a business’s financial success. As a lawyer, you need to advertise your firm. Without advertisement, you rely only on word-of-mouth and personal referrals to get more clients. Without advertisement, you risk no one knowing your practice exists. By advertising your firm, you make it much easier for your business to grow.

The Controversy

It is worth noting the controversy surrounding lawyers advertising their practice. It all began with a Supreme Court ruling in 1977 that said states could not prohibit lawyers from advertising their services. This ruling overturned a sixty-nine-year-old prohibition of legal marketing. In this past decade, the courts have decided that “lawyer advertising which is not false or misleading is commercial speech entitled to protection under the First Amendment of the U.S. Constitution.” That being said, however, there has been speculation that some advertisements by law firms can be detrimental to both the justice system and legal practices alike. In this opinion, the American Bar Association has set up a series of aspirational goals for what legal practice marketing should look like. These goals surround the idea of maintaining the “dignity” of the system, and states that advertisements (while subjective and analyzed through personal opinion) “should be suitable to the profession.” The ABA is clear about the fact that these goals are by no means hard and fast rules, but rather wishes for how legal advertising should be conducted. So, until there are hard and fast rules, it is up to you to choose a method of marketing that is classy, representative of the services your firm offers, and honest. In these respects, your advertising will no doubt be effective because it will inform and excite. Still not sold? Here is how advertising could change your business for the better.

The Benefits of Advertising

Advertising is a company’s investment. And like any investment, you should expect it to produce returns for your firm. It is not a naked persuasion but a call to eventual action. This means that by advertising your firm, people will begin to recognize what you do and how you do it. Then, when the day inevitably comes that they need a lawyer with your services, they know who they will call first. Then the returns will begin to flow. Here’s how:

  • More people will hear about your services that they, perhaps, didn’t know existed. They will
    call and request those services.
  • Your client base will grow, producing more word-of-mouth referrals.
  • Your firm’s cash flow will increase due to the growth of your client base.

It’s a positive cycle that can give your firm tremendous benefits–if you do it right.

How to Market Your Firm

An advertisement needs to leave an impression on the viewer. The more impressive the advertisement is, the more effective your investment of time, energy, and money will be. When competing with multiple brands that seem exactly like yours, this can be a difficult task. Here are a few tips for creating a successful advertisement:

  • Create a consistent, unique and specific “brand” to represent your firm. This brand can be an image, feeling, or action that regularly resonates with the viewer.
  • Be as specific as possible. Ambiguity leaves viewers confused and causes them to move on to the next, more specific advertisement. Without specificity, your ad has a lower chance of making that all-too-important impression on the viewer within a matter of seconds.
  • Include facts about the client’s legal rights and the judicial process. This educates the client so they know exactly what they need from your firm. They are more likely to purchase what they know they lack.
  • List a careful description of fees and services so as not to confuse or mislead a potential client. If your prices are competitive, this could be a selling point to call your firm more affordable than others.
  • Keep up with the kids. Advertisements come in many forms, some of which you may not realize you have been exposed to. A number of these forms are at your disposal, including digital marketing for your firm. Gone are the days when TV ads were all you needed. Expand your advertising mediums to include social media, website, search engine, and other forms of digital marketing.

Finally, you may want to consider enlisting the help of an advertising professional. Get up-to-date marketing strategies and professional digital marketing advice from JustLegal. Their legal industry experience will help you optimize your client and revenue growth. With the help of these advertising experts, it’s only a matter of time before you watch your firm’s success rate skyrocket.

The post Why Lawyers Should Advertise appeared first on JustLegal Marketing

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Of the internet’s 4.2 billion users, roughly 72%, or 3.03 billion are active social media users. Those figures become even more astonishing when you consider that the total worldwide population is a little over twice that number. Clearly, social media is an important component of many internet users’ daily lives. The question, then, is how law firms can best use this knowledge to generate more effective online advertising. Leveraging the connections inherent to social media is a great way to begin to strengthen your firm’s online marketing.

Use Social Media to Engage with Clients and Potential Clients

Simply filling your feed with interesting content is not enough in a world full of online interactions. Actively engaging with the users who like, comment, and share their thoughts on your law firm’s social media accounts can be pivotal to maintaining your brand.

When engaging with mentions or comments — whether they’re on Twitter, Facebook, LinkedIn, or other sites — make sure to represent your firm in a polite, professional, and friendly manner. Another factor that plays a big role in how you respond to criticism is timeliness. Especially for complaints, responding in a quick and efficient manner, usually within the hour, shows potential and current clients that you are actively engaged with your brand and its customers. Having a bank of pre-approved statements for general praise or criticism your firm may receive can be a major help when it comes to responding to users online. You may also want to track feedback on your social media channels to begin analyzing what sorts of things clients tend to praise or critique and look for ways to improve in these areas.

Use Social Media to Attract More Clients

Social media is also a huge boon when it comes to attracting new clients. While Facebook, Instagram, Twitter, LinkedIn, and Pinterest are five of the most popular platforms for businesses to use when marketing, it’s important to consider how each platform can serve you and your brand. Facebook’s size and flexibility almost assuredly make it an auto-include for any business, but some industries may do less well on mediums like Instagram or Pinterest, which rely more heavily on visuals than a channel like Twitter or LinkedIn. Speaking of LinkedIn, its focus on professional communities can make it a great way to position your firm as an industry leader. Other networks like YouTube, which offers video sharing capabilities, and Snapchat, which is a short, mobile-only, visual platform predominantly appealing to millennials and younger generations, may play a role in your firm’s advertising, but require some creativity to execute well in the legal industry. If you’re just starting out or considering adding a channel or two to your current stable of social media accounts, the three that fit most naturally for most legal firms are Facebook, Twitter, and LinkedIn.

In addition to the organic work that you do to support your brand, consider taking out some paid social ads on networks that you seem to be the most engaged. Whether you’re purchasing ad space on Facebook, Twitter, or another channel, all social media advertising platforms allow for targeting segments that are more likely to be interested in your firm’s services. For example, if your firm has a high success rate in divorce cases, you may want to exclude married or recently engaged users from seeing your ads. Similarly, if your firm focuses on elder law, it wouldn’t make sense to share your ads with younger users. If your practice only extends to a certain geographic area, you can adjust these parameters as well, so that your paid efforts are hitting customers who have a higher chance of actually engaging with your firm. These kinds of granular decisions can play a big role in building a following and attracting more clients.

Use Social Media to Bolster Your Law Firm’s Reputation

How many times have you looked up a company or a product’s reviews online before deciding to move ahead with that service or purchase? Your behavior is not unlike your customers, so consider turning on Facebook reviews to help users positively market your firm’s reputation. Facebook claims that its star ratings improve brand awareness and help potential clients discover your business. Since Facebook’s algorithm takes in a host of factors when determining what to display in a user’s news feed, star ratings are an important aspect to enable. Beyond enabling star ratings, it’s important to engage with your reviews, whether they are positive or negative. This goes back to our point about creating an active, personable presence online. Negative ratings on Facebook open the door for customer service experiences that illustrate to online users that you take ownership of your business and value your clients.

In addition to enabling the star ranking feature on Facebook, using social media accounts to broadcast positive press that your firm receives is another way to build up your reputation. Linking to a newspaper article, interview, or award can help increase your firm’s prestige. A law firm in good standing with some recent renown will seem much more appealing than a law firm which solely relies on customer testimonials or their own published statements.

Having a generalized marketing agency handle your legal advertising can be dangerous if they don’t have expertise in the industry. JustLegal Marketing’s exclusive focus on the legal industry, paired with our extensive knowledge marketing our own law firm, allows us to mitigate these risks. Discover more ways to improve your firm’s online advertising on the JustLegal Marketing blog.

The post How Lawyers Can Develop Effective Online Advertising Using Social Media appeared first on JustLegal Marketing

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