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Social media can be incredibly helpful for nonprofits in numerous ways. It’s probably the best method to share news and updates about the organization as well as the cause. In addition, social media provides a deeper level of engagement with donors, volunteers, and the community that nonprofits have never really had before. And, most importantly, […]

The post 5 Features a Nonprofit Must Have in a Social Media Management Tool appeared first on John Haydon.

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Ah, the humble Thank You page – the forgotten sidekick of the donation page. After all, the donation page does the hard work of converting donors. But is your Thank You page really just an afterthought? Why your Thank You page matters While it’s true that your donation page is largely responsible for converting donors, […]

The post 5 Thank You Page Best Practices for Any Nonprofit appeared first on John Haydon.

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More and more of your subscribers view your email newsletter on a mobile device. Is your newsletter readable on mobile? And according to one study, they’ll delete your newsletter if it can’t be easily read. Creating an Email Newsletter that Pops on Mobile So how do you make your newsletter design stand out on iPhones and […]

The post 5 Ways to Make Your Email Newsletter Pop on Mobile appeared first on John Haydon.

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Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal. That’s because human beings are hardwired for storytelling. We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays […]

The post 5 Biggest Nonprofit Storytelling Mistakes to Avoid appeared first on John Haydon.

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For most nonprofits, December is the biggest month of the year for the number of new donors acquired, and the amount of total funds raised. Kudos to you if you hit your revenue goals and your acquisition goals. After all, attracting new donors is not easy during a time when hundreds of other causes are […]

The post 5 Big Reasons Donors Leave (That You Can Fix) appeared first on John Haydon.

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With online donations becoming the go-to way for donors to make contributions, it’s not surprising that donor stewardship should include ways to cultivate relationships online. Online stewardship adds variety to your outreach. By using online stewardship, nonprofits can reach donors on platforms they already use to communicate with friends and relatives. Here are five techniques […]

The post 5 Proven Online Donor Stewardship Techniques You Can Start Today appeared first on John Haydon.

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Have you ever had a sinking feeling after making a purchase? If so, then you’ve experienced buyer’s remorse. Believe it or not, most donors can feel donor remorse after making a donation, regardless of the amount. It’s hard-wired into their brains. Even as they click the donate button, nagging questions hover somewhere in the background: How […]

The post Lower First-Time Donor Remorse With This Amazingly Simple Strategy appeared first on John Haydon.

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According to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift. Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return! Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way […]

The post 3 Ways to Make a Lasting Impression with First-Time Donors appeared first on John Haydon.

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Writing a fundraising appeal letter can be tricky. It’s not easy to translate the passion you have for your cause into words that produce results. I created my A.P.P.E.A.L.S. Fundraising Writing Framework with you, the busy nonprofit professional, in mind. I wish I had something like this when I set out to write my first […]

The post How to Write a Winning Fundraising Appeal appeared first on John Haydon.

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The Pareto Principle, aka the 80:20 rule, was named after an Italian pea farmer named Pareto. Pareto discovered that 80% of his peas came from 20% of the pods in his garden. Today, the Pareto Principle is used in almost every facet of business, from human resources to manufacturing to sales, and of course marketing. If you […]

The post How to use the Pareto Principle to Boost Marketing and Fundraising ROI appeared first on John Haydon.

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