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Networking is a popular tool used by individuals and corporations to achieve their objectives. In looking for a job, a partnership, or clientele, networking has been proven to be of advantage. Say for instance that you already have an existing networking circle or your circle of valuable connections. How then could you use it for your own gain? It would be a source of frustration when we aren’t able to use our networking circle to work for us. It’s least expensive to build and maintain. It, too, is efficient. So what hinders us from maximizing this tool to prosper our careers and our businesses? In this article, I’ll walk you through some of the most basic strategies on how to make our connections work in line with our goals. See also: 5 Effective Ways to Network 1. Look for mutual interests. Networking is about relationships with people we see valuable to our interests. One of the most effective ways to establish a constructive networking circle is selecting or filtering your contact list for the crucial few who you see share the same interests with you. If you are looking for a job, check in on your co-interns, classmates from the university, professors, practitioners, and friends of friends who work in the industry you want to enter. Because you have common interest, you can find it easy to strike a conversation. For instance, you can share a recent article which concerns the industry they’re in and use it to help you talk to them about finding a job opportunity. Similarly, if you are an entrepreneur looking for new clients or referrals, it would be wise to check in on your previous customers as they, for sure, know people who are looking at the same products or services. After all, they call it a “networking circle” because the process resembles a cycle of people forming new connections from existing ones. 2. Use the proper venue. We have offline and online connections. In fact, we also connect online with most of our offline networking circle. With this, we have to look for a proper venue to relate to our people network. As a business coach, I understand the significance of social media to today’s generation. But all these social networking sites (SNS) cater to various purposes and audiences, which many fail to realize. I would recommend using LinkedIn for personal and professional networking as it is primarily created for such purposes. From time to time, you could send a congratulatory message to your newly promoted connections or share some resources, which (going back to the first strategy) prove to be of interest to them. Quora, on the other hand, could be the venue for those who seek to share their expertise and improve social presence. Through commenting on people’s posts, you could be able to land valuable connections. In the same way, Twitter could be a useful social media site because of its “following” feature which has the potential for you to interact with your prospects. Facebook and Instagram, on the other hand, are for businesses that wish to promote through images, posts, and a huge networking circle. Nevertheless, quintessential personal interactions haven’t yet lose their effectiveness. 3. Follow up with respect. Probably one of the most valuable lesson I learned as an executive coach, who frequently discusses business strategies with corporate leaders, is the huge importance of following up. Of course you don’t have to do follow ups on a daily basis as it tends to be annoying rather than helpful. But following up entails respect for the person. We can’t demand that they immediately address our request because they, too, have their individual targets. We can send simple check-in messages like “great to meet you” or “it is my pleasure to connect with you”. We can also provide a counter-offer if we need them to get back to us the soonest possible time. In essence, all it takes is some charm coupled with honest respect. 4. Seek advice. Another effective strategy to get our networking circle interact with us is to seek their advice. Filipinos don’t usually take requests for help for granted. So, to strike a conversation, you can ask for some insight about the industry they’re in or inquire about their services and what they still need. This way, you will be able to make them aware of your presence and your goals. So when a vacancy, client, or possible opportunity that is parallel with your brand comes up, you would be on top of their mind. Networking works in ways that some people are too impatient to understand. What they fail to realize is that this tool does wonders for every business or professional if only one knows how to use it effectively. Once you get the hang of it, it would be an easy task you’d be glad you have invested time and effort in. This is Joey Gurango, your Business Technology Coach!
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Probably one of the funniest but disappointing connotations in our country is that of networking. The phrases “are you open-minded” and “let’s talk it over coffee” have been sensationalized to the point where networking has been significantly reduced to up-lines, down-lines, and selling of supplements/beauty products. Hence, we need to veer the conversation to the larger picture of networking as used in business marketing. As a business coach in the Philippines, I could vouch for the benefits of networking in doing business and securing potential partnerships. Networking is the process of building and expanding networks. When we say ‘networks’, we mean ‘connections’, who could possibly help us or our business in one way or another either at present or in the future. This network may be composed of friends, former schoolmates, colleagues, friends of friends, or random strangers we meet on a day-to-day basis. With this, networking requires social skills. Most business leaders in the Philippines who have sought my executive coaching expertise revealed that they have insecurities when it comes to networking. In this article, I will share with you five tips on effective networking in the hope that you could get a grasp of how to do this essential business tool. 1. Be selective. It may sound arrogant but being selective when it comes to networking has its advantages. Let’s face it, we can’t possibly connect with every single person currently in our circle, hence the need for us to evaluate our contacts. In marketing, they call this “prospecting” or assessing whether a customer is a target market. In simpler terms, we can call this step as “filtering” among our contacts on who is worth establishing a relationship with. Just like looking for a possible life partner, we should look out for those who have commonalities with us and who can be helpful to our business endeavors. We ought to figure out who matters the most, who deserves the time and effort we will be investing, and who can introduce us to better opportunities, either as a professional or as an entrepreneur. They could be a friend from school, a colleague from a previous job, a friend of a friend, or someone we previously did business with. All you need to do is look at your contact list and determine which ones are worth it. Additionally, venue selection is equally important. You do not need to attend every single event you have been invited to. Instead, you have to ask if a particular gathering would yield possible partnerships or new connections. 2. Lend a helping hand. Some people are hesitant about the benefits of networking because of unrealistic expectations, including the instant result of every networking effort. Networking means building a relationship. A relationship does not prosper in a single day. Rather, it takes time and involves both parties to nurture and protect the bond that binds them together. Similarly, networking involves getting to know other people and getting them to know you in return. The talk about sales and referrals then ensues. But what could possibly be the best step to introduce yourself and get favor from your network? I recommend lending a helping hand to your prospects. Try to find out what they need or desire, and determine ways in order to help them solve this need. Through this, you would have better chances of offering your product or service to them or their network. Likewise, they would feel more motivated to return the favor to you, especially that we are living in a culture which places high value on gratefulness. 3. Take time to socialize. Of course, networking requires you to socialize. The logic is simple: How are you going to meet new people when you don’t want to go out? It doesn’t need to be an exclusive party for VIPs. All you need to do it get yourself out there and try new things which your prospects also experience. For example, you can take art classes or golf courses to meet like-minded individuals. Even a short salon talk can get you a valuable connection. As a motivational speaker, I always tell my audience to “stalk and strike” their network: Stalk where your prospective connections usually hangout, and then strike a conversation with them. 4. Use social networks. Let’s admit it. Social networks, despite their privacy and other issues, prove helpful in networking. In this age where everything is digital and smart phones tend to be the staple technology, meeting new people and sharing information across your network is done through social media platforms. Hence, you could use this to your advantage by improving your LinkedIn or Twitter accounts and using them to establish professional connections. 5. Stay in touch. It isn’t enough to just build a network and let it expand on itself. This is why maintaining visibility is recommended. When we say “visibility”, we mean to let your presence be evident so your people network would not forget you. From time to time, you could send an e-mail, share new information, or visit the person. What is important is to stay in touch and maintain quality interactions with them. Every business wants to build connections, seek referrals, and earn. We all just need to be bold enough to make the first step and steer the wheel to our direction. This is Joey Gurango, your Business Technology Coach!
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Today’s business landscape in the Philippines is consistently becoming more diversified, with startups being projected to grow and exist in almost every industry. Indeed, more and more people are embracing the possibility of achieving financial success through business endeavors. In the years since I started my executive coaching in the Philippines, I have seen firsthand the struggles as much as the success of startups. As a business coach who aspires to share my accumulated knowledge for the growth of an organization, I feel responsible to share with you the top three lessons we can learn from startup culture in the Philippines. This way, we could all contribute to the vision of moving the nation forward through businesses. Some people are hesitant to start their own business for fear of failing and because they have low tolerance for risks. Yet, we have heard stories of how people were able to grow profit for selling a product or service they randomly came up with. A seed would not bear fruits when it isn’t planted. Similarly, an idea would not prosper if it remains as such. Founding a startup bears fruit after three important lessons have been taken into account: the team, the business model, and the people network. 1. The Three-Man Team A business could hire many employees, but without the ones with the necessary talents to help bring the company forward, it would go nowhere. In fact, a startup could commence operations with but three people: the hustler, the hacker, and the designer. Each of them is tasked to fulfill specific responsibilities but is expected to work together towards a common vision – that is, to help the company grow more profits. Let me discuss these personalities one by one in hopes that you could be able to find the right fit for your business endeavor. The Hustler. The hustler is the team’s leader. This could be you, the CEO who builds the team together and the one who has the vision for the business. We could also call him the “visionary” as he oversees all business operations, including partnerships, projects, finances, and even company culture. The hustler is also the chief decision-maker of the company. We could say he also performs as a general troubleshooter. He makes sure that the operations are in line with the company’s vision and objectives. This means that the hustler ought to have the skills as that of an entrepreneur in order to satisfy the expectations that come with the role. The Hacker. The hacker is the team’s technical developer who does all programming-related jobs. In today’s day and age, there is no excuse for not using the online platform in business operations. In order to realize this, the computer geek needs to be present. The Designer. The designer is the one responsible for brand management and user experience. This person is the one with a wide range of people network (which I’ll talk about later) and has a huge expanse of knowledge about marketing and promotions. In other words, the designer has a glass overflowing with creativity to help the business come up with a design that sells. 2. The Business Model The past clients I had as a business technology coach in the Philippines encountered problems with their long-term vision. They have a vision, yes, but they do not have a plan on how to accomplish it. The problem with this is an incoherent business model. Just like a house has its architectural plan, a business needs to have its blueprint. A business model is a plan on how to make your business idea flourish. Some questions you need to address in crafting the business model are the following: how are you going to get the product or service to the customers, how is it possible to create customer value, how would the business keep up and overtake its competitors, and what are the costs and revenue of the business. In fact, the business models of successful firms like Google and Facebook clearly indicate the companies’ strategies on partnerships, activities, value propositions, customer relationships, customer segmentation, cost structure, and revenue structure. Essentially, the business model is your general idea on how to lead the business to succeed. 3. The People Network As a motivational speaker here in the Philippines, I always emphasize the significance of networking skills. In looking for a job, networking is a huge benefit. In a business, it is also equally important. A startup needs to have a group of people who can contribute, either for short-term or long-term, to the business. This network of people or connections include the coach, the mentors, the network, the ecosystem, and the community. These individuals will help you get connected to a wider range of audience and eventually help you reach your target market. The team, the business model, and the people network are indispensable contributors to the growth of a business, whether it is a startup hoping to make its own mark in the industry or a struggling business hoping to revamp and regain composure. Without sufficient planning about these three factors, a business idea would remain idle. We all want a good harvest. Nonetheless, a harvest is only possible when we plant and care for the seeds. So, do you think you’re ready to plant those seeds? This is Joey Gurango, your Business Technology Coach!
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The practice of digital marketing encompasses the marketing of products and services by utilizing digital technologies and media. Digital marketing is important in any business. In digital marketing, businesses engage with their audiences in various ways – through digital devices, digital technology, data, platforms, and digital media. Digital Transformation As a Business Technology Coach in the Philippines, I started to think about a useful guide to bring companies to the next level as they integrate digital technology into all aspects of their business, leading to digital transformation. There is a common misunderstanding that digital transformation only means adding more technology to your business. But since it will fundamentally change how you operate and deliver value to your customers, this transformation is also a cultural shift, requiring businesses to constantly experiment. Search Engine Marketing One important aspect of digital marketing is search engine marketing. It is a strategy that is meant to increase your website’s visibility in search engine results pages (SERPs). Search engine marketing is important because it reaches potential leads and consumers at the right time: just when they need information that is relevant to them. Social Media Search As a Business Coach, I can tell you that you can use social media to improve organic search engine ranking. You can harness your social media sites in order to positively impact your search engine ranking. What is the relationship between search engines and social media? One of the factors that Google and other search engines take into consideration in order to determine the most relevant answer to a searcher’s query is great content on your website. Great content is identified a number of ways, and foremost of which is how many shares the post had on social media. Search engines assume that since a post has a lot of shares, then many readers see its importance and relevance. Organic Reach on Social Media You can get organic reach on social media through several tactics. The first tactic is to stay up-to-date and understand social media algorithms. This algorithm is ever-changing and always updating in an effort to make sure that users see what they need to see. This algorithm determines what every user sees on their timeline. For Facebook, for example, you can post content that creates meaningful interactions through Facebook Live. By doing this, you will most likely achieve a higher organic reach. Let’s say your business is providing executive coaching Philippines. For Instagram, on the other hand, three factors determine what a user sees on his or her feed: Relationship, Timeliness, and Interest. In order to increase your organic search on social media, your website should be optimized with quality, relevant content. Creating social media landing pages also matter. The reason behind this is because social media landing pages combine social media’s powerful influence and landing pages which gives your business more conversions. Paid Social Media Advertising Paid advertising refers to purchased traffic through online ads. Paid advertising has been proven to be effective in reaching potential customers and getting conversions. For instance, Google AdWords target individuals who show intent when they type into the Google search box. Since more than two billion people use social media every day, it also follows that a number of businesses also advertise on social media platforms such as Facebook, Instagram, LinkedIn, and YouTube. Facebook ads are perfect for building brand awareness. These are advertisements for people may not be specifically searching for your product or service, but they match your customer profile. Your ads give a message to potential customers that you exist and will open up business opportunities in the future. LinkedIn has an all-in-one advertising platform that allows you to advertise to millions of professionals who are mostly their company’s decision makers. With LinkedIn ads, brands can set their own budget and launch a targeted campaign in minutes. Businesses can use visuals and videos to drive awareness to their brand and increase their customer base through advertising on Instagram. Important Factors for Placing Ads If you implement your digital advertisement correctly, you will be able to build your online presence which leads to more conversions and sales. Here are some of the most important factors for placing ads: 1. Cost/Pricing Each digital marketing platform provides your company with a different value. You need to be able to analyse which platform you should invest more money into. There are actually several ways that businesses can manage and control how much they spend for each platform. Facebook ads, for instance, do extremely well specifically for small businesses with a very niche market. It is also worth noting that engagement with sponsored content on Instagram is by far considered to be the strongest online advertising strategy out there, offering very strong ROI especially for engagement-driven campaigns and for small businesses whose customers are already Instagram users. 2. Messaging/Content Your business should be able to design a unique value proposition – think of what you can offer customers that your competition doesn’t already do. How can you be different from the rest? You need to be able to give a unique promise to your potential customers and hook them with this unique promise. You should also be able to determine what your target customers need at the right moment. Your product or service should be able to provide a solution to their problem. The scope of digital marketing includes many activities across the customer life cycle. Things like digital and mobile experiences through web design and mobile apps and technologies and platforms to manage all marketing activities. So, are you ready to go digital? This is Joey Gurango, your Business Technology Coach!
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As a Business Technology Coach, I’ve had the pleasure of both working beside and listening to motivational speakers. They are a delight to listen to especially when you find yourself in the doldrums and you need some serious uplifting or advice. An excellent motivational speaker may spark that eureka moment that you need. They speak in different venues – from high schools to universities, from large auditoriums to management boardrooms. As their job title implies, a motivational speaker’s purpose is to motivate others towards specific goals or objectives. The goals can be as diverse as self-improvement to priming a basketball team to win the championship. Just name the topic and a speaker worth his salt is sure to deliver an unforgettable speech. The Philippines does not lack motivational speakers. In my experience, a Filipino motivational speaker can hold their own vis-à-vis their foreign counterparts. Being Filipinos, they, of course, have the advantage of knowing the language, culture, and norms. They understand the Filipino psyche and know what button to push to engage and connect with their audience. Let me share with you ten qualities that top Filipino motivational speakers are known for: 1. Inspirational. Motivational speakers ignite and rouse their listeners. They help audiences find their purpose in life or that “Aha! Moment.” Whatever the topic, speakers know what to say at the right moment. Audiences are able to gather their own insights from the talk. This inspires them to take action and look at the world from a different paradigm. 2. Engaging storyteller. Stories are memorable and provide inspiration to listeners. We love to hear a good story and Filipino inspirational speakers are somewhat considered master storytellers. Speakers use stories to convey facts and real-life insights. They believe in the ancient proverb, “Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” By giving real-life inspirational stories, speakers allow the listeners to connect with them and inspire them to do great things in life. 3. Subject-matter expert. Motivational speakers have different areas of expertise. Depending on the audience, they can give a talk on the following topics: a. Personal Development. The speaker may touch on subjects like enhancing self-esteem, health, emotional intelligence, and time management. Young adults significantly benefit from this kind of talks, as well as graduating students who will soon face the real world once they’re done with school. b. Business. Just like a Business Coach, motivational speakers can provide practical and timely advice from staff members all the way to senior managers. Most of the time, business motivational speakers have the experience and educational background in a particular line of business to provide such critical advises, e.g. operation, sales, HR, and investment among others. Speakers usually share stories or principles that can drive the business team to success. They can also encourage the workforce to achieve their goals through teamwork and collaboration. Sometimes, an outsider might be the most effective person in helping the organization to realize that they should work with one another in order for them to reach their common goal. c. Youth or Teenage. Speakers aim to guide and motivate teenagers towards choosing a vocation and helping them make the right choices. They provide positive guidance and advising the young to avoid the pitfalls of vice and bad decisions. They give tips on developing good study habits, healthy interaction, and developing the right moral code. Most of the time, this is the individual’s first encounter with a motivational speaker. 4. Funny bone. Wit and humor are great ways to build rapport and loosen up an audience. Content is, of course, important but if audiences get only content, they get bored and lose interest. Using a funny story to make a point or answer a difficult question will help make the conference more memorable. Author, Brandy Reece, explains, “humor eases the process of persuasion and motivation by facilitating trust and easing tension.” “A funny speaker can turn an otherwise dull conference to an exciting one. On the flip side, avoid hiring speakers who only know how to make people laugh but cannot deliver any substance to their talk. Remember, Stand-up comedy is an entirely different industry.” – Joey Gurango 5. Think on their feet. An impressive motivational speaker should think and react quickly. There are instances when audiences ask difficult or sensitive questions. In situations like these, the speaker should have a good answer ready. Thinking on your feet also means being able to adapt and improvise. Also, the speaker should be able to smoothly add good ideas to his presentation as they speak. As a Business Technology Coach in the Philippines, I have to be open to suggestions and fresh ideas. 6. Empathy. Psychology today defines empathy as the action of understanding another person’s thoughts, feelings, and condition from his point of view, rather than from one’s own. A good speaker lays the groundwork of his presentation by meeting with the organizers of a conference beforehand. The speaker aligns his talk with the objectives and expectations of the conference. He should be sensitive to his audience’s reaction and needs during the talk. He may need to use group activities to set the tone or relax the audience. 7. Influencer. As a speaker, I always end my talk with a call to action. I call it a friendly challenge to my audience to level up. I want my audience to apply what they’ve learned from my presentation the moment they leave the venue. Knowledge is good, but using what you've learned is the best. 8. Role model. The truly great speakers walk-the-talk. They’ve built their credibility and reputation through study, hard work, and real-world experience. A good role model is positive, calm and confident. He is content with his accomplishments and is more than glad to share his advice to others. 9. Avid learner. I personally believe that continuous learning and improvement are a must. This is especially true in tech where change happens in a dizzying pace. I keep myself sharp and current by attending conferences to stay abreast of development or improvements in my field. Like myself, most of the speakers I know are active members or officers of professional organizations. 10. Organized. Behind every successful talk are hours, even days, of research, preparation, and practice. We all know the tagline of a popular sports brand, “Just do it.” My spin to that is, “Don’t just do it, do it right!” I have observed that companies and organizations are increasingly tapping leadership speakers in the Philippines to motivate and encourage their people or members. I guess people like to take a break from the hard stuff to take in uplifting messages and stories they can re-tell to their friends and love ones. On their part, motivational speakers love to share and impart their experiences, knowledge, and insights. The marvelous thing about motivational talks is that in the end, both speaker and audience benefit from the experience. This is Joey Gurango, your Business Technology Coach!
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As the world of business moves faster and becomes more competitive, it’s challenging to keep up with both the changes in your industry that includes improvements in sales, marketing, and management strategies. Taking advantage of the expertise of a business coach in the Philippines isn't an unneeded luxury, it’s a necessity your business must have. Accountability is one of the greatest advantages of utilizing a business coach as most of the time, it’s hard to get an objective response from yourself about your organization, but your business coach will constantly tell you the truth, even if you don't want to hear it. A business coach is far better compared to a consultant for many reasons. With years of successful experience, your business coach can offer valuable insight that will allow you to develop long-term and short-term goals and strategies, as well as improve your company in areas that you might have missed. Obviously, doing everything alone isn't always the best idea. There comes a time when you need a professional opinion to ensure you and your business achieve its full potential. Below are six (6) examples on how hiring a business coach can make your company more successful: 1. Find your rhythm and motivate yourself. Without a doubt, the very best thing a motivational coach can do for your business is to help you get your groove on. As a company owner, you tend to overthink things without implementing any actions, being too afraid to commit mistakes. As a result, it makes you stuck with so many ideas, yet doubtful of your own capabilities. Therefore, it’s good to have someone to pull you out of the funk. You have to admit, self-motivation doesn’t come so easily, which makes it nearly impossible to keep going. That outside push from a coach is what you want to get you moving and get going. Even if it’s just a confirmation of what you’re currently planning, a coach may give you that extra jolt you're searching for. 2. Encourage you to try new endeavors. If you happen to be a online business owner, you can quickly become enthralled in your own ideas and goals. This is a convenient place because you can stay at home in your office all day working and leave the outside world where it is. If you are anything like this, you understand how difficult it is to step outside your comfort zone and meet new people or try new activities. It’s really one of the greatest things about having a coach on your side. They will provide you a much needed encouragement to explore other things and trust your ideas more, while giving you a tough love to never give up. “Everything we do in life is somehow interconnected: our career or business, and our personal life. For this reason, working with a business coach helps you to get over your psychological and financial blocks.” – Joey Gurango 3. Improve your creative side and earning potential. A business coach can help you get past through your self-imposed roadblocks, allowing your imagination to be unleashed. This enables you to begin brainstorming ideas with your team for improved products and services for your customers. A mentor will encourage you to get out of your own way so that you can earn what you’re really worth – because sometimes, we are our own biggest hindrance in terms of attaining success. As a result, it allows you to increase your overall value and your business’s worth as a whole. A coach also creates a safe place for you to hash out ideas, test concepts, and make sure you showcase your job properly. For a lot of creative people, it’s hard to share someone’s vision, but a coach can help you get past that insecurity. And as soon as you get this ball rolling, then it'll be hard to stop you. 4. Provide positive reinforcement and encouragement. You'll be amazed at what you can achieve when you have somebody who believes in everything that you’re doing. Realistically speaking, with everything going on around you, it can get overwhelming, annoying, and even lonely sometimes. An inspirational coach will be right there with you the whole time, helping you take that next step towards success. But until you're ready to put in the hard work, the reinforcement that you’re looking for won’t serve you anything. Motivation starts within one’s self. More often than not, it’s easy to think that we know ourselves extremely well and understand our likes and dislikes. Nevertheless, when it comes to bringing out the hidden talents and deep desires, you will likely surprise yourself. Often, it takes an outside perspective who knows you well, to help you evaluate yourself. A coach can identify patterns, and help you harness your strengths while strengthening your weaknesses. 5. Gain more confidence. You'll never truly understand what you are capable of until you have somebody who pushes you outside of your comfort zone. After working with your own business coach for quite some time, you’ll be able to develop a lot more confidence in your ideas, thought process, and even the way you approach business downfalls. If you're like most optimistic entrepreneurs, you know that you've got greatness within you but you are not always certain if it is a good idea or something that will get you to do stupid things. There will come a time that it will be difficult to convince yourself that you've got the ability to accomplish your business goals, and that's where having a leadership coach is crucial. They can help enhance your confidence to help you accomplish your vision, while offering support and guidance for your not so good ideas. 6. Guide you in establishing bold, yet realistic goals. It’s not impossible to establish goals, and I’m sure you already have several ideas for your business listed out right now. But will you ever fulfill them? Having a business coach definitely helps you make it into a reality. And you better be sure to try to attain it since someone is there to hold you accountable for it. They won't let you make excuses as your coach is with you in every step of the way. Therefore, there will be no reason for you not to achieve your established goals. In many instances, they expect you to reach for the stars because they know and they are aware of your own potential. As they challenge you to try new things, they'll also strongly encourage you to think bigger, set the bar higher, and really go for whatever you want. Audacious goals are the ones that scare us to death, but for an experienced business coach, they are aware that it's closer within reach than you realize. And when you reach those crazy goals, you'll feel invincible and your confidence will skyrocket. A Business Coach Just Might be the Best Investment for Your Business Running a business alone is a challenging thing, and I would say almost impossible to do. You generally require the aid of friends, family, and colleagues. But most of the time, a coach is also a must – someone who can look into your business from an outside perspective. They are a valuable resource that you can count on and lean on when you need guidance or even possibly a friendly ear. Are you having difficulty closing new leads? Hire a coach to assist you to revamp your marketing policies. You can work together and hash out your raw ideas. Indeed, hiring a business coach can ultimately take your business goals into reality. And without that highly needed reinforcement, you would probably still be trapped in procrastination and mediocrity. This is Joey Gurango, your Business Technology Coach!
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Picking the most suitable guest speaker in the Philippines is the deciding factor whether you’ll be getting pats on the back or slow shakes of the head. When planning a seminar or event, one of the key elements to its overall success is having a guest speaker who can provide fresh knowledge and inspire the attendees. Without a doubt, they could help set the tone of the event and make it a memorable one. Unfortunately, attendees can be so unforgiving. Get it wrong and your reputation is damaged; get it right and you will have made a substantial step towards being labelled a great host or event coordinator. In this piece, we examine how to pick the ideal speaker for your event. What Makes a Great Guest Speaker? To a certain extent, an ideal leadership speaker in the Philippines depends on your specific vision for the event and what you want to achieve. But there are some aspects that are non-negotiable – a fantastic guest speaker needs to have the ability to perform at least a few of the following: 1. Draw the attention of every audience. 2. Reinforce key themes 3. Entertain every audience 4. Educate the attendees 5. Inspire attendees and induce positive change 6. Provide fresh insight and outlook on related subjects 7. Supply actions and motivational takeaways Primarily, they need to be able to attract the attention of their audience by inserting a little entertainment – just the right dose of fun. When you’re able to engage your audience, you’re already halfway in accomplishing your goal of touching their heart. Surely, they will remember you once they leave the room and go on with their life. In every event, we must also take into consideration the audience. What works for a certain group might not work for another group. And not all the time, we have the luxury to know the personality of each attendee, even if you happen to work within the same company. Therefore, the best approach would be to incorporate a little bit of each of the 7 points. What's the Purpose of the Guest Speaker? After you have figured out what’s going to be the central theme of your event, the topics, and the general goal, your speaker should align closely his style with the provided aspects of the speaking engagement. Do not try to interfere too much with the guest speaker’s approach as he/she may lose his style or identity. Always remember that you pay them for their expertise and teaching them everything might make them feel ineffective. Allow them to be themselves, as long as they can follow your theme and overall goal. A guest speaker may conduct a number of distinct roles. They could initially energize a crowd in order to make it easier for them to convince the audience to follow their advocacies or whatever is the goal of the event. It can be accomplished by sharing their knowledge and offering a different perspective into a certain topic. If you're clear what it is you want out of your occasion, it's easier to pick a motivational speaker in the Philippines which may help accomplish that. Guest Speaker’s Level of Knowledge It’s highly important that your guest speaker has knowledge of your industry. If you would like an expert in a field that is relevant to your event, its key topics, and your audience, then this will narrow the choices for your speaker. One good example is the business technology industry. Finding a business technology coach in the Philippines is harder as compared to finding coaches from other industries due to its small size as it only started a few years back. They can provide insight into emerging trends and offer activities that have a positive impact on your business. In short, these people are the industry authorities whose opinion truly matters. Another alternative is to opt for a speaker which has no or limited industry knowledge but will fulfill other objectives. This could be an author, a CEO from another industry, or any highly skilled motivational speaker who has the ability to engage and inspire your audience. Normally, you would like to have a little bit of both, someone who can truly inspire and at the same time have enough industry knowledge to command the respect of the crowd. Once you’re able to find the perfect guest speaker for your event, brainstorm a few topics that could support the theme of the event. You may wish to find a guest speaker with expertise and openness to tailor the presentation for your audience. Irrespective of the type of speaker you opt for, you are looking for their capacity to connect with your audience. This usually involves impeccable pacing, a solid sense of storytelling, which is all backed up by case studies and data. “If you're looking for guest speakers, be sure to match them to your audience.” – Joey Gurango If you’re planning to hire someone famous but doesn’t have any background on giving talks, then they aren't very likely to appeal to the attendees. Ask yourself why are people attending the seminar – what are they looking for? Are you currently interested in something light-hearted and amusing? Do they want a storyteller or someone that may supply insights with facts, figures, and stats? Discovering the proper speaker for your audience is essential, so match your speaker into your audience’s needs and expectations. Budget When planning a seminar, it comes down to staying on budget. This implies understanding exactly what your budget is to get a competent inspirational speaker in the Philippines. It would be wonderful to handpick the best and brightest keynote speakers from around the planet, but conference and event budgets don't often stretch this far. It's worth pointing out that high profile speakers aren't always the best choice, even if you got the budget. Being a great and inspiring speaker is the priority over their status and draw. It makes sense to start by calling around agencies to get an idea of the going rate to get an excellent speaker. Making inquiries will provide you a clearer idea of the costs and what’s possible to achieve within your budget. Nowadays, pro bono hardly exist, especially in the event that you want a competent speaker. It takes time, hard work, and accumulated experience to deliver a fantastic presentation and this has to be covered. If you understand how much you can afford, then this can narrow down the list of possible speakers. When you enter into an agreement, it’s important to be clear what’s inclusive of the fee and what’s incidental. Some guest speakers may expect traveling and accommodation to be offered in addition to their fee. Also, it's important to have the guest speaker interact with attendees during intervals and refreshment breaks. If you want this to happen, then be sure you talk about it and get it included in the agreement. Remember, giving your audience one-on-one time together with the speaker after the speech just enriches the experience. It’s necessary to point out that diversity is needed during a talk, which means diverse views, different perspectives, meaningful debate, and general development of ideas. By choosing a guest speaker from a different background, whether it’s about faith, sexual orientation, race, and gender, you can create a more engaging and enriching experience for the audience. Therefore, it’s not always a bad idea to hire someone different. Learn more about the industry by reading another article titled “Executive Coaching in the Philippines: The Help that Every Business Needs.” This is Joey Gurango, your Business Technology Coach!
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Something I like to talk about are the 5 Secrets of My Success. This is a topic I've talked about in schools. I look back to my time in school and wished that I knew/learned this back then. I believe this is something that would benefit any aspiring entrepreneur, so I managed to cut this down into a 5 MINUTE video. Enjoy! To summarize: 1. Discover and maximize your talents 2. Commit to a career based on your talents 3. Study fundamental theories and principles. 4. Practice, practice, practice 5. Develop and strengthen your faith! This is Joey Gurango, Your Business Technology Coach!
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At some point in a business executive’s career, there may be an opportunity to consider hiring a coach. People today come to coaching for many reasons: they are stuck and cannot think of what else to do in order to move the organization forward; there may not be anyone at their level they can have confidential discussions with; they think when they were to improve something within themselves, the organization would benefit. Perhaps, they are seeking a change, another perspective, or just have some goals to achieve. Executive coaching in the Philippines focuses on helping people go from wherever they are, to where they want their company to be. Whatever the reason is, coaching focuses on an approach of guiding the executive. It's thought that the more an individual is involved in identifying issues, in exercising and implementing solutions and in reviewing results, the more complete and the more long-lasting the learning is. This form of self-improvement will bring about learning with a deeper understanding than understanding that we usually learn from books. Given the right circumstances, one-on-one interaction with an objective third party, who is not tied to the business or another executive, can offer a deep understanding which other kinds of organizational support cannot provide. Mentoring develops the leader in real time within the context of the current job while allowing them to maintain their day-to-day duties. What is Executive Coaching? An executive coach is a qualified professional that works with individuals, usually executives, but often employees with high potential, to help them achieve self-awareness, attain their development goals, unlock their potential, and act as a sounding board. They are not therapists or advisers, although many have therapist or consulting backgrounds, and typically refrain from giving advice or resolving their client's problems. Instead, they ask questions to help an executive explain and resolve their own issues. "An effective executive coach aids in providing incredible vision, while maintaining the values of their client. They arrive into the life of an individual or take part into the enterprise with the goal of refining them in order to influence people's ability to perform at the highest level possible. Therefore, coaching is not telling a leader what to do; instead, it's presenting them an opportunity to evaluate what they are doing in light of the current situation.” – Joey Gurango Unlike a business advisor, which goes into depth about numerous subjects usually dealing with the past and consulting, which commonly results in giving the client answers, coaching is more action-oriented and centers principally on the present and future. Executive coaching concentrates on what the client wants and uses a process through the private coaching sessions to allow the client to self-discovery, appreciate, and determine their own decisions. It’s the client who establishes the goals and commits to it, while letting the coach help hold them responsible. Who Hires Executive Coaches Back in the day, firms used to hire executive coaches to mend broken executives. Nowadays, most companies hire executive coaches to invest in their best executives and fast-rising superstar employees. Contrary to what we use to think about it, it's not a stigma to have a coach, it’s basically a status symbol nowadays. While executives can employ their own trainers (generally CEOs or business owners), it's more common for companies to provide a coach to an executive as part of an executive development program. The coachee could be recently promoted (transition training), currently facing difficult challenges, or has been groomed for bigger jobs. Executive coaches will also continue to be hired to fix behavioral issues and assist leaders to solve interpersonal conflicts. Why a Manager or Company Should Not Employ an Executive Coach The principle of business coaching is helping leaders and prospective leaders to get released from their dilemmas and helping them to transfer their knowledge into results for the benefit of the enterprise. Coaching may be a company-sponsored perk for top employees or it may be shouldered by the individual who simply wants to improve his business acumen. Regardless of the circumstance, you’ll expect a program that is highly customized and holistic, which provides innate behavioral perceptions intended to fast-track an executive's effectiveness as a business leader. That’s how the program is supposed to transpire. In case you have an entirely different perspective about the program just like the enumerated list below, then you might want to reconsider your decision to hire a coach. Therefore, a leader must not hire a coach if: They don't believe they need coaching, not interested in feedback, and do not think they need to change. Simply put, coaches don’t have a place in the life of a person who cannot accept their shortcomings. A coach is not a yes-man; he is paid to do a specific set of task and agreeing to everything you say is not part of their job description. They are looking for business information or consulting, i.e., someone to fix their problem for them. A business coach is not your advisor, nor your employee. You don’t expect them to solve your problems. They will help you evaluate the areas of your business (or yourself) that needs to be improved, but it would still be all up to you to make the decisions. Merely a last-ditch, Hail Mary attempt to repair a failing executive who is on their way out of the door. Let’s face it, the management may have made the wrong decision when they placed you to head one of their departments. Therefore, they will hire an executive coach either to sincerely help motivate you or their final act of grace before they fire you. The executive isn't at the appropriate level in the organization to warrant the expense of coaching. Hiring a coach is not cheap. Indeed, not everyone can afford it. Therefore, if the management doesn’t see any potential Return on Investment (ROI), then maybe it’s not yet the time for your superstar employee to benefit from the wisdom of a business coach. What the Typical Executive Coaching Process Looks Like While there are many variations, executive training usually involves a series of phases, starting with intake, assessment, goal setting, development preparation, and then progressing through the improvement plan, together with periodic check-ins with the executive's superior. The method is over once the development goal(s) is achieved, or when the coach and/or coachee decides that it should stop. The normal duration of a training engagement is seven to 12 months. The Confidentiality of Executive Coaching When it comes to executive training, conversations are completely confidential between the coach and coachee. Even if the services were to be paid by the enterprise, confidential information cannot be disclosed without the authorization of the coachee, although they are entitled to status updates whether the goals, milestones, and the likes are being met within the timeframe. It goes without saying that trust is a big factor when it comes to executive coaching, which the client is ensured to have provided they hire the right person for the job. Executive coaching usually occurs face-to-face, given that rapport is usually built when communication is done in this manner. Although with the rise of technology, executives may also opt for video conferences. It may not be a better alternative, but at least the sessions will be done consistently in case one party cannot make it on a specified schedule. You may also want to read about the “Key Benefits of Hiring an Inspirational Speaker in the Philippines for Your Business” to help you influence your team and allow them to reach their potential. This is Joey Gurango, your Business Technology Coach!
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Business is no different than any other game or activity. Having a coach will help you perform better. Learn more about Why We Need A Business Coach in the video below. You can also subscribe to my YouTube Channel for regular updates on all the videos I post.

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