I'm James Oliver providing the best Seo Service in London, Lead Generation for Businesses and Website Design for small business owners. Want to learn more about marketing and business. This blog will provide information on everything we do here.
How do you fill your calendar in half a day? Without a headache, ScopeLeads! 🔥 School kids could generate hot leads in a few minutes. I can guarantee that finding fresh hot leads has never been easier with this service. I never do reviews of products however here i am. I'm doing this because i was struggling to find a good software for my agency to get more clients. After days of searching and testing other softwares i stumbled across ScopeLeads. And it's worked wonders for me and i want to give my take on why you should try it. So lets start the review 👇 What Is Lead Generation Lead generation is the method of attracting strangers and prospects. Then converting them into customers using your company's product or service. Sending a email for your lead generation process is the best way to contact multiple prospects in a day. And you don't even have to leave the house. You can also cold call. But we’ll come to that later… Before ScopeLeads, you had to either purchase a list or manually build a list. Purchasing a email list is not recommend.... never purchase a list. Why? The list will have old emails and have a big bounce rate. This will lead to you getting your email address registered as spam.😱 Plus, Buying lists are pricey and you can only send emails to it. You don't own the list. Sending emails manually will mean going onto each website to find their email and send them a email. But i will cya next year because thats how long it can take to find a client. However, You can manually upload each email to a csv and bulk email, which is what i use to do. This makes the list very accurate and you can find the owners name and email. But the downside, it takes time to build a list... And patience. I use to make a list of 50 emails a day and its not fun. The way round this is hire a Va but that leads to making the list inaccurate and can get expensive. So, what’s my point? This is why i love Scopeleads. USING LEAD GENERATION SOFTWARE All you need do is three steps..... that takes a minute. Enter Your Keyword And Location. Choose whether you're looking for business that needs social media, mobile or SEO help.. Hit search. Thats you done. Let ScopeLeads come up with the answers. Its so simple its a joke but let me dive in and explain how to use the software. Targeted Lead Generation You can optimise the software to find potential customers needing what you sell. Which is sooooooo good!!! ScopeLeads can target customers lacking in: Social Seo Schema Adwords Bidding Adwords Retargeting Facebook No Website Mobile Optimised Video Review SSL Built in email marketing (crm) You don't have to spend money on email Crm software (customer relationship management) its including in the package. And it's good. Very Good. You can set up emails in a sequence adding days in-between each email. And with separate actions leading to different emails. Like if the prospect doesn't open your first email, then they get sent a follow up email thats different to if the prospect does open the email and doesn't respond. This customisation is huge for getting the most out of your leads. There are 11 email templates included which are surprisingly good. Straight Kill- Mobile View ScopeLeads Marketing Audit Fake Audit Video Audit Boss Trick Straight Kill Simple Straight Kill Social Lacking (Sale) Straight Kill Social Lacking Straight Kill SEO Lacking Straight Kill AdWords Lacking Boss Trick Follow up (If they reply, not for ScopeLeads) If you're a pro or a novice these email templates will sky-rocket any cold emailing campaign. Bonus😁 When you sign up to ScopeLeads with my affiliate link, send me a email and i'll include my own high converting email templates too.... Which are priceless. ScopeLeads> http://bit.ly/2P5aopd Why i'm raving so much about this software. this so important In the video i will show you the potential using math, Here i have my google sheets open and as you see where trying to find out how much you can generate sending emails. Say i'm earning $5000 and i want to earn another $5000 this month and i earn $1500 per client i only need to land 3.33 new clients to reach this new goal. If i speak to 4 people i can usually close 1 so thats means i need to speak to 13.33 people to reach my goal. So that means i only need a consultation every other day. To get this i need to send 666.67 emails a month. Thats 50 emails to get 1 person to get on the phone with me. Which sounds high but per day thats only 22 emails. Which is an extra 60,000 a year. Thats the power of this software. And why i use it ScopeLeads scopeleads pricing This is the monthly pricing.👆 This is the yearly pricing.👆And you get 3 months free! Having stacks of different searches in different locations is amazing. I can't describe how much time this has saved me. If you need to find customers try ScopeLeads. There's so many different options with this software here's what i've been using it for: Finding businesses to run facebook ads for them.😉 For website development finding business without : Websites Schema SSl cert Mobile Optimised 3.Finding business needing Seo without : Adwords Lacking on seo. And many different features like: The software can produce seo audit's and send them via email making the process streamline and ultra fast. If you're doing social media management. You find business without social pages linked to their websites so you sell social media management too. There's even a lot of features that i havn't used yet. Because, these features alone will keep me generating leads.... Forever Let me know when you try it. And i will send you my email templates i use to close prospects.😃 ScopeLeads P.S. I found and sent emails this morning. And while writing this post i'm having a conversation with a business owner about my services 🤞
Before marketing i would focus on the content. You need to make it better than any other content on the same subject. This will help the piece get shared organically which is the best outcome, some different ideas are: 1.Content types Lists Checklists How-to guides and tutorials Q & As Interviews Profiles Expert roundups “People to follow” list Reviews Comparisons News Link roundups Stories Case Studies 2. Email Focusing on email marketing will help you generate traffic by collecting emails from your readers. And in turn you can notify them when you next post. This helps you stay in touch with your readers and helps your content out. Theres so much you can do with email marketing, like setting up automations to make the process seamless and less time consuming. To, Selling products later down the road to people that have viewed your content before. I use Converkit for my email automation. Because, i can segment my lists making this easier. You get a 14 day free trail to try it out. 3.Repurpose content. Most people only produce one piece of content and call it a day. Spending all that time researching and crafting a great piece of content which could be making a video or blog post. Then to leave it. Is like only doing 60% of the job. Videos are the king of content because, Videos ➡️ Smaller Instagram Videos ➡️ Audio (Podcast) ➡️ Transcribed to Blog Posts to ➡️ Tweets or Captions on Instagram. The trick is to get creative, you already spent that time making the content so look at repurposing it across as many platforms as possible. 4.Keyword research Your content needs to be seen online and rank in the search engines. Making keyword research a great practice to master. When you write a brilliant post thats never seen, is a kick in the teeth. So generating traffic is a must. And can be done through optimising keywords. You want to make this a priory when publishing because a small change in words can lead from having 0 views to having 300. I have a digital marketing agency, but calling using those keywords i will get lost in the crowd. So, I did some keyword research and found Internet Marketing Service to have high traffic and low competition with a few changes i’m generating traffic. You will need a tool for keyword research. I use SemRush it’s been around since god was a boy. And you get other tools that are useful with it. You get a 7 day free trail if you wanna try it out for a week. 5.Have A Strategy Use the pillar strategy, this is when you have main posts which generally are your money pages. These contain lots of information with keywords that have high search volumes. This makes it harder to rank for. However, All the posts in your content strategy that arn’t money pages will be ranking for smaller keywords that we did in step 4. This is the low hanging fruit and will drive traffic to your pillar pages and help them rank. We call this link juice in the Seo space. P.S. If you need people to view your content Check out my Lead Generation Service
Being a car dealership or individual car salesman and generating new leads for car sales is hard. Using Autotrader and word of mouth for car sales prospecting isn’t enough to thrive in the automotive industry nowadays. However, After reading this post you will know 2 great ways advertise your business and generate more leads. How to get more car sales leads The buyers landscape is ever changing in the automotive industry with the increase of people turning to Google for a shorter, more efficient research process. Leading to the closing of car dealerships increasing each year. Staying with the times has never been more relevant. Solely relying on organic traffic from Autotrader and other car sales sites for leads is limiting the sales and growth of your business. So I’ve put together 2 of the best ways to generate leads for car sales by using car sales strategies that dealerships are implementing already ready with success. Facebook ads for car salesman Facebook ads are being used for every industry but i rarely see the local automotive industry using them. Why? Maybe you haven't thought of trying it yet, but you should start it today. Big brands like Renault have been using them with amazing results getting test drives booked for their new range of cars. Running Facebook ads is a great way to get local people to your business. With Facebook you can build a custom audience that matches people who usually buy cars from you. This will make the cost of ads even more affordable. How affordable? If you haven't run Facebook ads before you will be thinking how much does it cost to run a ad? There’s no straight answer because it will depend on your area and how targeted the ad is. The narrower the target audience the cheaper the ad. The best way to look at advertising spend is how much profit do you make per month. And can you invest a proportion into getting more people to your dealership and potentially selling a car? You should always start small when trying new advertising to reduce the risk. Running a monthly Facebook campaign at 5-10 dollars a day would be a great start. After the month you will know if you increase your sales at your dealership and then you can increase the ad spend afterwards. Want to know how to set up Facebook ads? I did a post on setting up facebook ads for gyms (here) however the same principle applies for any business. Adwords for car dealers Pay per click marketing is a great supplement to a website that is optimised. This basically means you get clicks to your website, which turn to phone calls and customers coming to your business. Providing your website is up to date and made to convert leads. Adwords can make your website appear in the top search results by paying for the keywords you want to advertise for. It’s not just big corporations that use from this, even local car dealerships can benefit and drive massive traffic to its business. An example would be if your in Manchester, you can purchase the keyword (Manchester used car dealership) and anyone searching on Google for this sentence will see your ad first. Like with Facebook the more targeted the area the cheaper the cost of advertising, because of the lower competition on people bidding on the keywords. Final thoughts on car sales prospecting First always use every free organic traffic source first. Like Autotrader, Gumtree and Facebook marketplaces. However, Having paid advertising is the best way to generate leads for car sales. All these platforms run from advertising so they always provide great value to continue the use of them. Google and Facebook aren't billion dollar companies for no reason. Using them for your business will help you get noticed and generate leads. P.S. We run Facebook campaigns so you don't have to. P.P.S. Check out my Lead Generation service https://www.jamesoliver.io/lead-generation
Every business will sell to other businesses or to consumers. B2c is abbreviated from business to consumer and b2b is business to business. Even those these definitions can overlap at times b2c examples are when the final customer is the consumer. B2c examples Examples of b2c business are restaurants, retail stores, e-commerce stores like shopify most business will rely on b2c at some stage of growing. The reason you want to understand this to know your target audience to get your marketing message correct. B2c usually has more customers Smaller size of orders The cost of products can range from a few dollars to 1,000s of dollars excluding cars and houses. Selling to consumers are generally based on emotions. Shorter purchasing period from a few minutes to a few days and are generally impulse buys. Hope this helped you define the meaning of what is b2c.
Without doubt the best advertising on facebook. I will show you the importance of remarketing, how to use it for your fb ads, give you a guide on retargeting techniques and go through what is a facebook pixel. Remarketing advertising benefits Research shows the number of times a prospect has to see your brand and then turn into a buying customer, ranges from five to twelve. That being said most marketers believe it's around 3 times. Because, of the nature of social media and our shortening attention spans. Studies show our attention span is lower than a goldfish according toThe New York Times, Marketplace, and Time Magazine. I don't believe that but they are definitely shrinking. Nobody will tell you that single exposure to a marketing directive is good, repetition does matter….When its done correctly! Retargeting techniques Doing facebook retargeting campaigns is easy when you follow the right techniques. Most retargeting techniques used are those annoying ones. Think about if you ever looked at a pair of shoes and for the next month they follow you around the internet until you buy them. I’m going to go over this way and a better way to retarget on facebook. The first style is when you install a facebook pixel onto your website or landing page. What is a Facebook Pixel The Fb pixel is code that you place on your website just like Google Analytics. Then it will save all the data gathered from visitors so you can retarget to them on facebook. This helps you build audiences from people that view content on your website. Also, You can build lookalike audiences on the type of people that view your website on facebook and send them to your website. You know that a person is a warm lead after seeing your band. So they have a higher chance of purchasing rather than a stranger who hasn't seen your content before. As annoying as this is to some people, it works. It’s the low hanging fruit technique in marketing and you should try it. Next, Retargeting Video Ads This is the goldmine.If your not doing this you’re missing out on business and need to start it today. How this works, You may of heard that we pay attention to videos, so running a video gets awareness about your product/service. On facebook change the metrics to video views because your not after conversions. And make the video explaining your product/service and don’t try to over sell in it. You're probably thinking how do i sell by product/service? Well, Facebook lets you see all the metric on how your video preformed. So this means you can see how many people viewed your video and how long they viewed the video for. This is the best advertising benefit facebook offers. Then you want to run an ad campaign targeting the people that watched 70% of your video and sell your service/product in this campaign. The amount of extra clicks you will get is 10x what a traditional single expose ad generates. Hope you got some takeaways and try video retargeting out in your next campaign. P.S. Hire me for your next ad campaign firstname.lastname@example.org
I'm going to share a start to finish lead generation project on here with videos. Why lead generation? Well i can make it into a passive income business. I say it's passive but it takes a lot of work the beginning. But i'll show you all the steps from start to finish. And it will cost under $500 dollars!! lead generation business model So here's the model: Domain Hosting Platform Wordpress Content Third party seller You want to buy a domain. But when purchasing a domain you need to have the end goal in site. Buying a domain in a niche that isn't profitable is a waste of time and money. With lead generation you can either rank the website and set up a call tracking service and sell your leads to local business which works very well. But, i'm going to go one step easier, get a domain with third party sellers already. Just google sell leads in your country and pick one. The most popular niches are: Financial Services Remortgage Solar Life Insurance Health Insurance I purchased FinancialServicesAustralia.info. However, you don't want to buy a new domain you need to find a domain that has expired. Why? Get traffic quicker You get a domain that's expired because expired domains have advantages in Google's eyes. Expired domains have the fact they have been around longer and have off page seo already. You can start with a new website from scratch but it will take a lot longer to rank. The best Domain lead generation strategies Where to find a expired domain? The best site i found is https://www.expireddomains.net/ It's not all about just having backlinks and being an old domain you need to check if the links are any good. You can check domains for free with https://ahrefs.com/backlink-checker. https://majestic.com/ When checking the backlinks. You need to check the links coming from to your domain isn't chinese. The backlinks want to be relevant to your website and then will count towards seo. With majestic you can compare and check different parameters. The trust score is key on this website, you want the trust score above 10 which means its a great domain. Purchasing the lead generation domain So, you searched the domain and it checks out. Next step is to purchase the domain i found buying domains on namecheap to be the best option. They usually are the cheapest and when it comes to renewing your domain they don't rip you off. Not mention any names...Godaddy. Hope you enjoyed part one. Stay tuned for part two! P.S. Have you checked out the youtube post?
Backlinks, additionally called "incoming links" or "inbound links," are produced when one website links to another. The link to an outside website is called a backlink. Why are backlinks crucial? Back links are particularly beneficial for Search Engine Optimization due to the fact that they stand for a "vote of confidence" from one site to one more. Essentially, backlinks to your internet site are a signal to internet search engine that others guarantee your web content. If numerous websites link to the very same webpage or internet site, search engines can presume that content deserves connecting to, as well as consequently likewise worth surfacing on a SERP. So, making these backlinks can have a favorable effect on a site's ranking position or search presence. Earning as well as giving backlinks Making backlinks is an essential part of off-site Search Engine Optimization. The procedure of acquiring these links is referred to as link earning or link building. Some backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority websites are taken into consideration the most desirable backlinks to gain, while backlinks from low-authority, possibly spammy sites are usually at the other end of the range. Whether or not a web link is complied with (i.e. whether a site proprietor particularly advises search engines to pass, or otherwise pass, link equity) is definitely appropriate, yet do not totally mark down the worth of nofollow web links. Also simply being discussed on top quality web sites can offer your brand name a boost. Equally as some backlinks you make are more valuable than others, web links you develop to other sites also vary in worth. When linking bent on an outside site, the options you make regarding the page from which you link (its web page authority, content, online search engine availability, and so forth) the support message you utilize, whether you pick to adhere to or nofollow the link, as well as any other meta tags related to the linking page can have a hefty effect on the value you provide. Affordable backlink research study Backlinks can be time-consuming to gain. New sites or those expanding their keyword footprint may find it difficult to understand where to begin when it pertains to link structure. That's where affordable backlink research study comes in: By taking a look at the backlink account (the collection of web pages and also domains connecting to a website) to a competitor that's currently ranking well for your target key phrases, you can acquire insight about the web link building that may have aided them. A tool like Link Explorer can aid discover these links so you can and target those domains in your very own link structure projects.
Getting inbound leads and turning them into customers is the buyers lifecycle every marketer should know. You need awareness, conversion, close and the final step referral. Turning A Stranger To A Customer Awareness Awareness can be the hardest step for a lot of marketers out there. Yet, It's also the easiest. You can go the free or paid route. The paid route offers instant eyeballs to your brand/product but comes at a cost. You can use Google PPC or Facebook ads the list is endless. Im constantly testing new ways to build awareness, don't follow the crowd thats where its costly and what everyone else is trying. Some niche advertising examples are Reddit, Instagram, Steemit, Pinterest. Marketing for free is a breeze with the internet age. Put out content in a form of a blog or youtube videos etc... Like with the paid marketing don't get tied down with one outlet, i had traction with instagram and it shouldn't be overlooked. Convert People are aware of your product/service now you need to convert those eyeballs into paying customers. Using landing pages for products/service is a great way to get a sale, i use Clickfunnels and it works amazing. Having a call-to-action is a great way to convert a prospect to a customer, you want the CTA to be clear and simple with a sentence guiding the person to click the CTA. Close Building trust with your brand helps close people organically. Closing the sale can be done with social proof and testimonials. People buy with emotion and back up the purchase with logic. So including other happy customers will help you close more sales. You can also close via your email newsletter which is one of the highest closers. Because, Research has shown that the number of times a prospect has to see your brand. And then for them to turn into a buying customer. Ranges from five to twelve, but seven is a good rule of thumb. Thats the power of a newsletter. I use MarketHero for my newsletter. Including a product video will help answer any concerns the buyer may have. Which leads to a customer. Referral Are a must! A happy customers is the number one thing a business should strive for. Having a happy customer will lead to referrals, let me explain why they are so important. Have you ever had a friend say how good a restaurant was or they went to see a film and said it was epic and you must watch it. Chances are you are going to eat at the restaurant and watch the film. Why? Because you trust them. They have already bought the product/service and got something out of it. Get a referral after a purchase by including social shares, send a email asking for a referral. Ask for a testimonial or video testimonial, you can always include a 10% off your next purchase to entice the customer to give you a referral making it a win win for you. This process is often skipped but makes the biggest change in the bottom line. P.S. Hope you liked the post, please share it online :)