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The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan. Virtually every organization experiences a point in time that feels like a demolition derby. ...more

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

The four-word stacked headline appeared in the print version of The Wall Street Journal last Wednesday: WPP’s Sorrell Faces Probe The online headline went for the jugular, “WPP Is Looking at CEO Martin Sorrell’s Possible Misuse of Assets and Allegations of Improper Behavior.” Before digging in, let’s get the disclosure out of the way. I ...more

The post WPP Offers the Latest in Spectator Sports — a Reputation Management Firm Managing Its Own Reputation appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. Still, they could use a refresh for 2018. Toward this end, I’ve captured  Ogilvy’s 10 tips ...more

The post Translating Ogilvy’s 10 Writing Tips for Today’s Digital Sphere appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. How tough can it be to apply this expertise to their own announcement? Of course, what the news release states doesn’t necessarily align with reality. As a public service, I’ve addressed the news release distributed over Business Wire ...more

The post Translating the News Release on the Merger of Burson-Marsteller and Cohn & Wolfe appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

The plan from Amazon, Berkshire Hathaway and JPMorgan to “tinker” with the American healthcare system caused quite an uproar. It’s not every day that Warren Buffett and Jeff Bezos join forces to figure out a way to eliminate those pesky clipboards holding the forms that you fill out every time you make a pit stop ...more

The post Amazon, Berkshire Hathaway and JPMorgan Announcement Shows Healthy Regard for Executive Quotes appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

It seems like 90 percent of human beings aspire to: Lose weight Get rich Tell stories Of course, such aspirations bring the purveyors of snake oil. “Hey mister, step into my tent and see how storytelling can change your life.” Yet, there’s a small cadre of storytelling advocates who actually know what they’re talking about. ...more

The post The Person Behind “Storytelling for Leaders” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Most IT vendors have come to realize that their websites should be more than gloried product brochures. Yet, the transition has been more evolutionary than revolutionary. Blogs that initially highlighted breakthrough vegan dishes for the cafeteria gave way to communicating perspectives on industry issues. These same blogs transitioned to thought leadership platforms that begot a ...more

The post Are the Websites from IT Vendors Too Good? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Sometimes not. Twitter is testing the concept of longer tweets, allowing a chosen few to access up to 280 characters. A blog post from a Twitter product manager explained the radical thinking: “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out ...more

The post Sometimes Backlash to a Brand Deviating from the Status Quo Has a Happy Ending. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

The vast majority of companies invest in public relations to raise their public profiles — and with a little luck, fortify the corporate brand. Then, there are the situations in which PR becomes a blunt instrument in a public spat, and the objective becomes exerting as much pain on your opponent as possible. That’s what ...more

The post When PR Becomes the Hammer appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

By Mark Pinsent, Managing Director Europe, The Hoffman Agency . . Breakfast: the most important meal of the day (they say). But often the easiest one to skip as a shortcut to the goal of weight loss. Too many marketers treat a proper investment in strategic development in the same way. But as skipping breakfast ...more

The post Don’t Skimp on Strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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