iPerceptions is a global leader in Voice of the Customer solutions. The go to resource for customer-centric marketers hungry to improve the customer experience, fine tune their digital marketing skills and explore the latest trends.
A crucial part of Customer Experience Management (CEM) is not only putting in place the means to deliver great experiences for your customers, visitors or users. It’s also about addressing any poor experiences that might slip through the cracks, and in this day and age, the speed and efficiency at which you resolve customers’ issues have never been more important.
In 2019, the heat will be turned up on Customer Experience (CX) professionals to design positive, memorable experiences that will attract new consumers, and keep existing customers from fleeing to their competition.
Customer Experience (CX) is a vast concept - one that is intrinsically linked to each aspect of your organization. With CX now being seen as one (if not the) key differentiator among many competing companies, it often requires you to leverage many tools and skills to ensure all the cogs in the CX machine turn smoothly.