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Content writing jobs are everywhere, but you would never know that, right?

Because all you find is…nothing…no blogs wanting freelance writers or no sites that advertise writing jobs for you.

How can you start freelance writing when content writing jobs are nowhere to be found?

Can I share a secret with you?

There’s a much simpler and easier way to find writing jobs online. And, believe me, once you learn this simple hack for finding freelance jobs, you won’t have any shortage of work.

So, what is it?

Its cold pitching…with a twist.

Cold pitching involves you actively seeking blogs and business that may or may not be looking for a content writer and pitching your services to them.

This might seem overwhelming and fearful, but the way I will share with you is harmless and even a tad fun!

So, let me show you!

If you don’t have time to read the post, make sure to check out my video and subscribe to my YouTube channel!

Cold Pitching Idea for New Freelance Writers - YouTube
Content Writing Jobs Hack

As a freelance writer there are several different types of writing you can do. Some writing jobs are more profitable than others. Similarly, the type of client you have can have a huge impact on your income potential.

Writing for huge brands means you can charge premium rates than if you took a gig for a blogger.

But, I don’t want you to knock writing for bloggers.

In fact, this hack for finding content writing jobs involves only looking at bloggers with more than one blog.

The more blogs a blogger owns, the more content they need to write. It only makes sense that over time, these bloggers will outsource their writing work to content writers.

You can be that content writer!

So, how do you find bloggers with more than one blog?

1. Search Pinterest

Pinterest is a visual search engine and it’s a great platform to search for new blogs to check out.

Go to Pinterest and search for “income report.”

You will see many pins stating how much money a blogger earned in a particular month.

Visit these income reports and read them.

See their expenses and whether they outsource tasks like writing or copywriting.

The income reports might also tell you what their plan is for the next month or next quarter.

For example, this blogger shared that they are interested in hiring a freelance writer for their other blog.

If you see something like this, you can contact the blogger, mention you are a reader of their blog and love what they are doing and inquire about writing for their other blogs.

Blogging content writing jobs aren’t that profitable, but you can earn at least $50 a post and this can help build your portfolio instead of guest posting for free.

What if a blogger doesn’t share that they are seeking a writer?

For example, Caroline is a parenting blogger, but she has a blog about blogging and shared her income reports.

These reports are old and doesn’t mention if she hires writers.

What you can do is visit the blog she’s talking about (her other site) and look at the content. Is the content sparse? Is it updated? How far apart are each blog posts? 1 week apart? 1 month apart?

This can tell you if this blogger is struggling with keeping up an editorial calendar for their second blog.

2. Use Google

If Pinterest isn’t your thing, then feel free to use Google.

You can Google, “income report” and get roundups of income reports.

Clicking on the second results gave me 50 income reports from 50 sites.

I can use this resource to find several sites and check to see if they have more than one blog and cold pitch them my services.

Make sure to avoid pitching to blogs that make A LOT of money (1 million dollars).

These blogs probably have a team in place with content writers and VA’s and SEO experts.

I would focus on the smaller income blogs because they are still in the growing phase of their blogging journey.

3. Reach Out to Solopreneurs

I’ve stated that this cold pitching idea is mostly for bloggers that have more than one blog.

But, you can also try out solopreneurs that have a very small business – team under 10 people.

Many of these bloggers put out income reports and you can visit them to see about content writing jobs.

Miranda is a VA and she has a systematic marketing  service for female service providers.

She stated in her income report that she hires 3 copywriters. Once you know this, you can follow Miranda and sign up to her email list.

She may alert her list that she’s looking for a new copywriter and, if you’re on her list, you can reach out to her easily!

4. Search Blogs in Your Niche

Finally, you can search for blogs in your niche that make money.

For example, if I Google, “mom blogs that make money” my Twins Mommy post is the #1 search result.

You can view this blog post and see 7 mom blogs that make money with their blogs.

Reach out to these bloggers – if this is your niche – and see if they need a content writer.

Make Money the First Time as a Content Writer

This out-of-the-box idea is a great start to making money as a freelance writer.

Instead of writing for free on guest blogs, you can actively pitch and find blogging gigs and have your writing published that month.

And what’s great is that blogging is a recurring gig! If you wow your clients and produce stellar content, they will continue to hire you for more content jobs!

Over to you – have you used this approach to find content writing jobs? Or, is this a new hack for you? Tell me in the comments!

Remember to pin me!

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One of the best ways to make more money as a freelance writer is to offer different types of writing services.

Learning how to write a white paper is a great way to take your business to the next level. This is a type of marketing tool that businesses use and it can help you make a living as a writer.

But, writing a white paper isn’t the same as a blog post or even writing an eBook.

It’s also not a case study or journal article.

What is a white paper, and how do you write one?

If you’re a new freelance writer, I want to help you start on the path of success and white paper writing can take you there. In this post, I’ll share with you what a white paper is, how to write a white paper, give examples, offer a white paper template and more!

And just so you know, you don’t need to have experience in writing white papers to declare this as a new freelance writing service!

Many of my course students are presented with this project after writing for a client, and it has opened the doors to new high-paying projects.

But, it’s always nice to get some help on this new type of writing!

What is a White Paper?

The white paper definition is an official report – or government report – which shares the company’s message and informs their potential customers about a complicated issue in an easy-to-read, but highly formal format.

When looking at this definition, you can see that a white paper presents an issue or problem to help the reader understand the issue, and shares a solution to help readers make a decision. So, a white paper is to inform and educate.

This can be viewed as similar to writing a simple blog post. In a blog post, you are presented with an issue or problem, and the blog post walks you through a solution to help you make a decision.

But, there are critical differences to writing a blog post and writing a white paper:

  • A blog post is highly conversational; a white paper is highly formal (think like a mashup of a magazine article and a brochure)
  • A blog post is generally short in length; a white paper is usually longer than a typical 800-word blog post
  • A blog post doesn’t have to include highly credible sources; you may need to cite a white paper

The purpose of a white paper is also different than a blog post –

A white paper is a lead generation tactic to help businesses gain leads.

What this means is that it helps businesses with improving their conversion rates, closing rates and qualification rates.

They are usually offered as a lead magnet – a free incentive – and marketed on their company site on landing pages.

An important distinction between white papers and other lead magnet guides is that a white paper is data driven and is researched-based. This makes them highly credible, and highly optimized for conversions.

The trick as a freelance writer is to present this research-based report into a magazine-style package that we call a white paper.

And when businesses have optimized white papers, they show and establish their authority in their industry. As a writer, you can help them achieve that, making you a highly valuable resource on their team.

This translates into more money as a freelance writer.

White paper rates vary from as little as $2,500 to upwards of $10,000 for a 5-18 page white paper.

In fact, some freelance writers are making $300k a year writing white papers.

It can even be more profitable than ghostwriting.

So, it’s in YOUR best interest to know what a white paper is and learn how to write a white paper!

To help you understand more about writing a white paper, let’s look at some examples.

White Paper Examples (+ The Most Successful White Paper Example)

Big companies often use white papers to inform and educate their customers or huge brand customers about their platform and products. This is to help other brands become familiar with a company’s product.

For example, Google’s white paper covers the Google Cloud platform products and security policies.

It has a table of contents and is presented online or can be downloaded as a PDF.

Another white paper example is from Hyperledger. They are a blockchain technology company, and their white paper discusses blockchain terminology and performance metrics.

In the health niche, Labiotech has a white paper on the human microbiome. In this white paper, they want to shed a new explanation on health and disease from a microbiome perspective.

As you can see, they are using this white paper as a lead magnet to gain subscribers to their email list.

Officemorph’s white paper reads more like a magazine article but is presented in a formal manner. The audience is also different than for an office supply magazine.

This white paper’s audience is office managers and executives.

As you can see, each white paper example is different in the context and type of audience.

And, what’s the most successful white paper that has ever been written?

The Bitcoin white paper by Satoshi Nakamoto (pseudonym)! This helped start the cryptocurrency industry get off the ground.

Types of White Papers

There are several types of white papers a freelance writer can write. The most common types are:

  • Overview – This is a product-based white paper that showcases the features and benefits of the product. This type of white paper highlights a product and helps educate a customer on how to use this product.
  • Comparison – This white paper compares products to help a customer decide which is the best option for them. These types of white papers are usually promoted towards the end of a sales cycle, when a potential customer is already interested in a product but doesn’t know which one.
  • List – This type of white paper is the most similar to a blog post or article. A list white paper gives a reader tips or examples in a list format, making it an easy read.
  • Solution-Based – This presents a problem in the company’s industry, current solutions that aren’t working and offers a new solution or approach that works better than any of the other solutions mentioned in the white paper.
White Paper Template

Here is a simple white paper template that you can use to start writing a white paper for your freelance writing job. There are two parts of this white paper format.

The first part is what to include at the beginning of your white paper, and the second part mentions more about the way you structure a white paper and how to end your white paper.

1. Table of Contents/Introduction

Lengthy white papers make use of a table of contents. I didn’t include this in my mockup template, but it might be a good idea to add if your white paper is long.

The introduction can be a summary of the entire white paper or an introduction to the problem or product mentioned. For the mockup white paper example, I used a fictional SleepAid Tech company, and the paper demonstrates their products and the features and benefits of each product.

2. Important Points

In my introduction, I specify the problem and what the company’s products do to help alleviate this problem.

I then make important points by using subheadings to emphasize that performance, analytics, and a three-hour sleep regression are essential to understanding the product.

3. Graphs

When you write a white paper, you can use visual elements such as graphs, diagrams, and even video slides (if the white paper is a slide presentation).

For this fictional white paper template, I used a diagram to show the results of the sleep regression study.

4. Break Up Your Writing

Just like any other type of content, you might write for a client, space out your writing, and break it up with subheadings and visuals.

Some white papers are double columned to break up the writing, but in general, use subheadings to note important topics in your white paper.

5. How to Cite a White Paper

You can end your white paper in many ways –

  • Conclusion paragraph
  • About company paragraph
  • Resources
  • References

Some white papers will need you to cite your sources. There are three styles to citing your white paper – APA style, Chicago style, and MLA style.

Make sure to ask your freelance writing client which citing they want for their paper and if they wish to have in-text citation as well.

Here are three videos that walk you through citing your white paper.

How to Cite a White Paper Using APA Style
How to Cite Using APA Style (6th ed.): White Papers - YouTube
How to Cite a White Paper Using MLA Style
MLA Format Works Cited & Source Words - YouTube
How to Cite a White Paper Using Chicago Style
Chicago Style Bibliography - YouTube
Free Citation Generator

You can use free citation generator tools to cite your sources quickly whether they are books or websites. Here are three free citation generator tools.

  1. Free Harvard Citation Generator 
  2. Vancouver Referencing Generator
  3. Mendeley Citation Guides
How to Write a White Paper

The steps to writing a white paper are similar to writing a blog post or article. You have to research your topic from credible sources and use formal writing to write your post, ensuring that you are speaking in the appropriate language for your client.

Finally, you need to add the elements to ending your white paper. So, let’s dig deeper and talk about the way to write a white paper.

1. Where to Write Your White Paper

There are generally two places you can write your white paper – Microsoft Word or Google Docs.

I prefer Microsoft Word, but if your freelance writing client wants you to use a template, then Google Docs has several templates you can use.

I would also ask the client if they specify APA, MLA, or Chicago style of writing or just to use for the reference section of the white paper (if needed).

Again, each white paper you write will have a different theme and purpose.

2. Topic Generation

Many clients will already have an idea of what they need. For example, a client I had when I first started wanted a white paper on hiring mistakes with the emphasis placed on proper employment background checks.

If a client doesn’t provide a topic, I encourage you to sit down with the client on Skype or via phone to discuss what their reason is for wanting a white paper vs. a case study or some other lead magnet and work around the problems their customers have.

This can drum up some ideas that you can work around.

As well, use Google to search for topics to help out your client. Make sure not to pick topics that are too large and require in-depth analysis or topics that don’t need a lot of explanation to provide.

3. Research Credible Sources

To find credible sources for your white paper, you need to look at trusted sites like Government sites (Bureau of Labor Statistics).

Using Journal articles, reference books, or publications are also great ways to find sources. Sometimes you will have to look locally for sources if your white paper is about a city policy or city problem.

4. Formal Writing Tone

White paper writing is formal and less conversational than a blog post. To practice writing in this formal tone, read up on research journal articles and white papers to get a feel of the style of writing needed.

I would also get the help of other freelance writers to review your white paper to see if the style of your writing is easy enough to understand and read, but informational and gets the point across.

As I mentioned, a white paper is a mashup of a magazine article and brochure. So, finding that balance of ease of reading and formally discussing your topics is key.

5. White Paper Format

As a freelance writer it isn’t your job to format the white paper in terms of white paper cover design.

But, this can be a service you offer to increase your value as a writer.

You can use tools like Canva, PicMonkey or Photoshop to design your white paper cover.

How to Market White Papers to Businesses

B2B and B2C businesses can benefit from white papers. But, many businesses may overlook the need for a white paper or not even know what a white paper is as a way to improve their conversion rates.

It’s up to the freelance writer to market white paper writing as a valuable asset to businesses. But, how do you convince potential clients that you are the white paper writer for them?

1. Mention Statistics on Your Services Page

It’s a good idea to use statistics on your service page or writer website copy to help show the value white papers have. This means educating a potential client on this new type of content.

A metric business sites use to see how their business is performing is the website conversion rate. They want to know how many visitors that land on their website convert into a buyer.

For example, the average conversion rates on websites for the B2B industry is 2.23%. White papers can help increase the conversion rates for businesses.

And the best nurturing tactics is providing valuable content, and a white paper can provide that. It can help a potential customer through the buyer’s journey through targeted content.

2. Build a White Paper Portfolio

The proof is in the pudding, right?

Make sure your portfolio page has white paper samples. They can be mock-ups or client pieces. Simply showing proof that you can write a white paper is enough for a potential client to hire you.

3. Niche Down to White Paper Writing

To stand out and get the best conversions for your business, niche down to white paper writing. For example, freelance writer William Blake is niched down for writing white papers and case studies.

By improving the copy on your writer website and showing samples of your service, you can have a highly optimized writer website.

And, if you need help creating that type of writer website, make sure to check out Writer Website in a Weekend.

White Paper Resource

If you need a breakdown on the exact steps on how to write a white paper, make sure to check out the White Paper for Dummies book! It’s from the expert white paper guy Gordon Graham.

Definitive Guide on How to Write a White Paper as a Freelance Writer

There you go!

A simple guide to writing your first white paper as a freelance writer. I hope this was helpful! I know my other blog post on how to create a cover letter helped a freelance writer gain a client!

Share in the comments if you write white papers or if you’re interested to add this to your services!

And please remember to pin me!

Become a Highly-Paid Writer Today!

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You’re struggling financially this month.

You haven’t landed any new freelance writing jobs and the jobs you have right now, are from a content mill that pays $.02/word!


You don’t get it because you keep hearing in Facebook groups or on other freelance writing blogs how writers are making a full-time income writing for small businesses.

They have no shortage of work coming to them – and it’s high paying work too – and here you are, with bottom of the barrel rates for writing articles that take up all your free time to write.

This isn’t right.

Yes! You’re right! This is not what freelance writers should be making.

Freelance writer Carrie Madormo said this to me the other day –

When I wrote lifestyle content for a major hospital, I charged $500 for a post.

And I routinely make $600 a post for digital marketing writing.

Now, to be truthful, I didn’t charge this much for my writing when I first became a freelance writer. But, over time, I found where the best freelance writing jobs are.

And guess what?

They aren’t on job boards (although this is a great way to break into freelance writing. So don’t knock it!)!

So, if you’ve been freelance writing for a while, stuck writing for pennies and want to start getting some high-paying clients, then check out these 12 highly profitable ways to find them!

1. Your Writer Website

Your writer website is absolutely the BEST way to “find” high-paying clients.

Your writer website is attracting prospects that want to pay you big bucks. How can that be?

On my writer website, I make sure to niche down to one freelance writing niche.

This is important because businesses don’t want a jack of all trades. They want a writer that exclusively knows all about – breastfeeding, pregnancy, email marketing, Pinterest, air fryers, essential oils, law, dentistry etc…

I also speak to my ideal client on my writer website.

Do you live and breathe digital marketing?

I want to only work with clients that know and breathe digital marketing. Whether it’s content about that subject or a marketer that understands the true value content has.

For example, a study by serpIQ showed that the top ranking posts in Google were over 2,000 words long.

You want to align yourself with these types of people that know how content converts (if long form-content is your service).

When your writer website speaks to your ideal client and shows what a great writer you are, you’ll start attracting those high-paying clients.

If you need help creating an optimized writer website to attract the right type of clients, make sure to check out Writer Website in a Weekend!

2. Networking

While having a writer website can attract the right type of clients, networking can help you make a living as a writer!

I love networking, but for many bloggers, it’s not a topic they write about. Why? I think because the concept is boring or at least not popular (won’t garner any shares or social chatter).

But, networking is so important for freelance writers and bloggers that I’ve created course lessons on this and even have a blog post all about it on this blog.

If you aren’t sure, networking is the idea of developing relationships with others strategically.

There is a purpose of connecting with other freelance writers, bloggers, or business owners. A great example of networking is reaching out to a blog owner to guest post on their site.

This can help you gain a paying gig as it did for me!

That’s the power of networking.

Another time, I landed a great gig writing on a popular blog. Because of my connection to this blog, influencers started featuring me on their popular sites or referencing my blog.

This, in turn, grew my brand more and helped me attract even better high-paying clients.

So, as you can see, networking coupled with your writer website is powerful and highly effective tools in your arsenal.

3. Referrals

I love picking up a gig from referral business. It’s awesome because the lead is vetted and trusted. You know that the project is a great project, and the potential client will be a great client.

Why? Because your current amazing client referred you to their network of business owners (networking sneaking in again!).

That’s why it’s important to wow your clients and provide the best type of articles you can – oh, and be professional about it also!

How do you get a referral?

You can ask the client point blank. I have done that on social media and I landed a gig that way.

But, I find the best referrals unsolicited.

Unsolicited referral 4. LinkedIn

Many freelance writers have had success using LinkedIn to find high-paying gigs.

Why is this a great place? Because professionals, businesses, and brands are on LinkedIn. Think of it as the business Facebook platform.

To use LinkedIn effectively, make sure you call yourself a freelance writer for hire and mention your niche.

In your bio, make sure to state what your services and who your ideal client is. I would also link to your writer website or samples.

Finally, make sure to use my LinkedIn hack to boost more views on your profile.

5. Guest Posting

Believe or not, but guest posting can be a very effective way to find high-paying clients – especially if your guest post is on a popular site where your potential clients hang out.

While this strategy may be giving away your content for free, I would beg to differ. There is always a goal to guest posting, and it doesn’t have to be monetary.

You might want to guest post to:

So, when guest posting, have a reason for doing this. And, guest posting is a way to find high-paying freelance writing jobs.

If that is your goal, I wouldn’t go and try to find paid guest posting sites. These may be too niched and can take months for your article to be published.

Instead, I would try to land guest spots on popular brands like Elephant Journal or Thrive Global. Both of these sites receive over 1 million visitors a month making them great places to guest post on.

I would also do some research on bloggers guest posting on other popular sites like Entrepreneur to make sure you land a guest spot on a popular blog.

6. Cold Pitching

Cold pitching is a very strong strategy to find high-paying clients.

But, this was not my best strategy for me. As a mom with twins, cold pitching took too much time out of my schedule. I found optimizing my writer website and networking to be my bread and butter.

Cold pitching, though, is a very attractive way to find clients for many new freelance writers. And it’s attractive because you can usually find some really great projects and awesome clients too.

Essentially, businesses aren’t advertising for a freelance writer. It’s up to you to win them over and show them why they need YOU as a content writer.

Using this strategy means you need a killer pitch and know your niche very well.

To be effective with cold pitching, you need to know the brands you want to work for or at least find reputable brands quickly.

A hack is to find companies that have hired freelancers in the past. If you know they have, then it’s much easier to convince business owners to hire a freelance writer for their projects.

And, you can find out this information by using Contena. Contena is a job board that has much more than freelance writing jobs.

Contena tracks companies that have hired writers in the past.

As I mentioned, cold pitching is very time consuming, but if you want to devote to this tactic, then go for it! A lot of my Writeto1k students have had tremendous success with cold pitching.

Need Other Ways to Find The Best Freelance Writing Jobs?

The next batch of tactics are ones I’ve never used, but my course students or other freelance writers have.

  • Marketing agencies – You can easily find recurring work since marketing agencies always need content writers for their clients.
  • Conferences – From the speakers to the attendees to even the sponsors of the conference, you can find high-paying clients in these industry-specific conferences.
  • Other freelancers – Did you know that graphic designers often need freelance writers? They have clients with a barren website and need a copywriter quick! Be that writer.
  • Social media – find active participants like marketers on social media. Use hashtags to seek them out – #contentmarketing #inboundmarketing #emailmarketing
  • Trade Associations – practically any niche will have a trade association!
  • Recruiting sites – these websites recruit creatives. Try these places for high-paying work: Creative Circle, Artisan Creative, and Robert Half.

It’s Time to Explore

There ya go!

Twelve “high level” ways to find the best freelance writing jobs.

Don’t just stick to job boards to find all your work. Use them in the beginning and then move away from there by trying these different strategies!

Over to you – which strategy do you like the best or has worked for you the best? Share with me in the comments!

Become a Highly-Paid Writer Today!

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I pride myself in my service as a freelance writer.

I ultimately know that I am more than just a writer to my clients.

But, how did this happen and how come I’m telling you that you should strive to be more than just a freelance writer to your clients?

My Message to Freelance Writers

I get it –

For many of you, this is no more than a couple of paid gigs to get you through the month.

You don’t identify yourself as a freelance writer.

But, there’s a lot of us that do! And after doing this for many years, I’ve come to realize that I have a message for new freelance writers:

The best freelance writers aren’t perfect writers; they are collaborators that help clients succeed

When I pick up a new freelance writing job, I communicate with my clients as if this is a collaborative project, instead of a project that was given to me.

I show myself as the professional and expert in my niche to my clients.

Of course, this is contingent on what type of client I pick up.

I recently picked up a gig with a very well-known brand, and because this was new to me (working with big brands), I had to step back to learn the formalities of this project.

But, for most of my small business clients, I work with the idea of being more than a writer, and I want you to do the same.

I want new freelance writers to be the go-to writer for their clients. How do you do this?

How to Be More Than Just a Writer

Picture this scene –

A business owner of an essential oil product found your writer website and contacted you for some weekly blog posts on health and essential oil education.

You are a natural health writer, and this is right up your alley. You negotiate a rate, and everyone is happy, and you offer some blog post ideas to get the ball rolling.

The client is very appreciative of this, but has his own content plan and assigns you the first blog post idea with some guidelines.

You get to it and submit your piece a day early. The client reads it, approves and gives you more work.

You’re a little unsure if the client really liked your writing, but you move on and keep writing.

Some time passes, and you check your email and find one from a potential client. You learn that this lead was a referral from your essential oil client. The email said that your client praised you heavily and mentioned what a great freelance writer you are.

You are shocked by this but are excited about the new opportunity that awaits.

This story is common with freelance writers that position themselves as more than just a writer.

Here are four ways you can start showing yourself as the go-to writer in your industry.

1. Show Confidence (Even If You Don’t Feel Confident)

It’s so important in this online world to almost fake it until you make it.

Simply allowing yourself to say yes and show up to opportunities can change your life as an online writer. It has for me!

I had to squash any imposter syndrome I was feeling – I get this a lot – and trust that my writing is valuable and that businesses want my writing.

But, I know that you may have fears about your writing, and let me tell you right now – you’re going to have to work on being more confident.

You do this by:

When I started this blog, my first blog post was about the keys to content or something like that. I was absorbing everything about content and so I wrote a blog post.

No one read it. I didn’t share it.

But, I was practicing to write for an online reader.

And, when you do these things you will gain some confidence, but even if you don’t – fake it!

The first time I got a lead to write about WordPress, I freaked out but said yes. Why? Because I wanted to expand my writing portfolio.

And any topic I would write about can be found using Google.

2. Build Up Your Social Proof

Sometimes when others tell you how great your writing service was, it can help you be more confident in your ability.

And this is the same for potential clients. Potential clients need that assurance and valid proof that your writing is good enough for others.

Sometimes, having a good testimonial page with proof of your writing ability can instill FOMO in potential clients.

They don’t want to miss out on your sweet writing skills!

You can easily start building up social proof by doing small projects in exchange for a testimonial. For me, I had other freelance writers create a testimonial for me when I helped them out with certain things!

3. Offer More Than One Service

Realistically, to be more than just a writer, you need to offer more than just writing!

When I first started, I did just that. At one point, I offered:

  • Social media marketing
  • eBook cover design
  • Pin graphic design
  • Editing

For you, you can offer infographic services or create pull quotes for clients. You can advertise to your client that these can make their content “pop” and more sharable.

The point is to stand out and have more in your arsenal.

Now – I should have prefaced this subheading with:

Don’t be a jack of all trades

I’ve seen a lot of new freelance writers make this mistake on their writer website. They think if they offer a ton of different services, surely they’ll get regular work.

But this isn’t accurate.

Business owners really value a writer that knows their niche. So, if you primarily write newsletters for email marketing, then stick to that. Or if it’s blog writing like me, stick to that.

I don’t write emails for clients or write white papers. I stick to blog writing or article writing, and that’s that.

So, even though I mentioned previously to offer more than just writing, the services you offer should compliment your writing. These are like “add-ons” to your service, instead of being entirely different services (like speech writing or brochure writing).

4. Be Professional

I’m surprised by the stories I hear in Facebook groups of how unprofessional writers can be. I don’t mean cursing or shedding a negative light towards the industry – I’m talking about discussions about client work.

For example, some writers are strongly feel that they don’t need to format their client blog posts for WordPress – that it’s not necessary.

I know for a fact that doing this simple – yet, effective – task will totally stand out in your client’s eyes. If you don’t already know, if you write your client piece in Google docs, when a client gets your piece and uploads it to their WordPress backend, it will be formatted wrong.

For starters, there are huge gaps in the content that need to be fixed (time out of your client’s schedule or whoever they hired to edit the piece).

As well, many freelance writers don’t use headings for their subheadings. Instead, they just increase the font size and bold it. This isn’t correct for blog writing.

You need to use Headings.

And those are just a few of the formatting mistakes I often see (that’s why I spend time in my freelance writing course teaching new writers the proper way to format their post).

Your client will have to spend a few minutes formatting their post. What if they have a team of 10 writers with 5 new blog posts a day? This can be 20 or 30 minutes of just formatting your content.

Now, imagine they receive your post completely formatted the right way, and they don’t have to touch it? Do you think that wouldn’t stand out?

But, I often hear discussions in Facebook groups about how this isn’t necessary. Maybe I’m old school, or perhaps business owners don’t know this or care. Could be. I only work with digital marketing businesses, and I know for a fact they know about these formatting issues.

Other ways to show professionalism:

  • Reply to your client’s emails promptly (if possible)
  • Turn in your work before the deadline
  • Don’t ghost your client – be available
You Can Be More Than Just A Writer

Once you can prove to clients that you are more than just a writer, you’ll start attracting higher-paying clients.

You’ll also be more confident, and that will show in your sample pieces in your writing portfolio.

And all of this means you can charge more for your services. You’ve validated your value and proven your expert knowledge AND clients are talking about you with other business owners!


Over to you – are you more than just a writer? Tell me in the comments what you are doing to show this!

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Full-time job killing you?

Wish you can try something new, that won’t take a lot of money to start?

Why not try an easy business to start? Something you can moonlight and do on the side?

Believe it or not, freelancing is a huge business. By 2027, the majority of people will be freelancers! Seems crazy, right?

When I started freelancing, I had no idea where this would take me. But, I’m soo happy I had an easy business to start right away. If you’re at crossroads about whether to stay with your soul-crushing job or try something new, then read this post!

An Easy Business to Start

Freelancing is a very broad term. You can picture a journalist in Prague freelancing and pitching their stories to local newspapers or you might picture a college student helping other students set up their websites.

For me, I never identified as a freelance writer until I started reading about other moms freelancing. Some were VA’s (virtual assistants), others were online tutors and still, others chose to write for brands and businesses.

Right now, whether you’re in high school, college, or a parent, or grandparent, starting an online freelance business is an easy business to start.

Here are six reasons why it’s easy.

1. You Can Bootstrap It

When you think about it, a lot of big entrepreneurs bootstrapped their business because they didn’t have the funds to start the right way.

From Bill Gates to Daymond John of Shark’s Tank, they had little funds for their startup and look at them now? And you, as a stay at home mom, can bootstrap your freelance (writing) business too.

Let’s look at some basic start-up costs:

That’s basically it! The other things are free like:

  • Start an email list – You can use Mailchimp for your first 2,000 subscribers for free
  • WordPress Theme/Plugins – You can use a free WordPress theme and plugins
  • Writing platform – If you don’t have Microsoft Word, you can use Google Docs
  • Skype – for talking to prospects
2. You Control Your Business

You get to be the BOSS in your own freelance business!

Yes, you do have to wear a lot of hats as a freelance writer – marketer, handling administrative duties, researcher, etc.. – but ultimately you control how much your rate is and how much work you will take.

Over the years, I’ve taken on fewer and fewer projects, and am only aligning myself with clients that will help me grow my brand (i.e., popular influencers or big brands/blogs).

Because of this I can raise my rates and lower my stress so I don’t get writer’s block!

3. Ultimate Freedom

It might be cliche but that easy business to start can give you ultimate freedom.

Many students in my freelance writing course are travelers.

They use freelancing as their way to travel the world and live a nomadic lifestyle.

And, if you aspired to travel, you can do this too!

4. Great for Those With a Disability

I can’t tell you how many freelancers I’ve encountered to later find out they have some form of disability, mental or physical.

Miranda Nahmias has told her audience that working from home wasn’t only because she wanted the freedom and flexibility, it was also because she had a disability.

Other entrepreneurs including myself have anxiety or depression and working from home is such a blessing.

I remember as a young college student I picked up some gigs at people’s homes to do some ABA therapy with children with autism. I loved doing this and knew I was helping children socialize and learn to talk.

But, every time I picked up a new family to work with, the drive to their house was filled with anxiety. My palms would sweat, and my heart would race.

I would psych myself out, and over time it became unbearable, and I eventually had to move on to something else.

And, I’m not going to lie, anxiety still plagues me as a freelance writer still, but it’s much more manageable, and the community online is amazing to help you through those tough times.

5. You Can Do This as a Side Hustle

The best reason why this is an easy business to start is that you can do this on the side!

A side hustle is so popular with Millennials and people who aren’t sure freelancing is for them. You’re testing the waters, and it’s incredibly easy to execute.

6. Completely Flexible

What if being a freelance graphic designer doesn’t pan out?

That’s okay – you can switch to website tech or freelance blogging!

An easy business to start is one that is super flexible. I pick and chose my clients and my work time. While I do have twins and had to work around their schedule, it was up to me if I wanted to wake up earlier or stay up later.

Or, if I wanted to work on the weekends.

My husband has had his own online business for years, and during that time we moved across the country twice. There are no limits to where we can move to, and having that flexibility is more than money can pay for!

4 Steps to an Easy Business to Start

Since I’m a freelance writer, I’ll share with you the basic steps of starting this type of business online.

One of the first things to do is to learn more about the type of business you want to start.

Finding that skill you are good out – or want to learn more about – is an important indicator if you’ll be successful.

This might mean reading other blogs, signing up to email lists, or taking a course, like the Speedy Freelance Writing course for your education learning.

1. Start a Website

If online freelancing is what you want to do, then having a home base like a website is important. This immediately shows you are in business and are legit.

Sure, if you truly are strapped for cash, a website right away isn’t necessary, but if you can invest in your business, then starting a website is the way to go.

2. Have a Hire Me Page and Social Media Profiles

Now is the time to start promoting yourself.

On your new website, create a Hire Me page and lay out the service you are providing. Make sure also to share the type of client you seek – authors, bloggers, small business owners, etc…

As well, start a Twitter and LinkedIn profile. You CAN start a Facebook page, but you don’t have to right away.

For me, my Twitter and LinkedIn profiles have yielded me more gigs than my Facebook page.

3. Start Helping

An easy way to build your portfolio is to offer free help in Facebook groups. You might notice that a blogger is having trouble with coding their website.

If this is your service, you can offer your service and in return, get a testimonial!

For example, I posted in a Facebook group that I needed some suggestions for an email funnel. Well, one copywriter went the extra mile and provided some great tips and changes to tweak my funnel, and because of this free advice, I hired her!

4. Pitch Your Services

Finally, an easy business to start means you will have to hustle in the beginning. So, pitching your services on job boards or cold pitching to businesses is part of your tasks as a new freelancer.

In your pitch state who you are, what you do, and how you can help the business with your service.

Bootstrapping Your Business All the Way

Look –

I get you. You don’t want to invest in yourself completely, only to know that it may not pan out.

So, finding a cheap way to start a business is okay. Over time, once your business proves itself to you, then you can grow your business and take it to the next level!

Over to you –

Do you feel freelancing is an easy business to start?

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Oh my!

You come home from your long day at work and get an email that terminates your freelance writing job you landed a few months ago.

You love this gig, and it was one of your top paying clients too!


What happened? But, all you can muster is a,”Why me?” and sulk through dinner.

Dealing with rejection is tough, but as a freelancer, it’s part of the hustle. So, you better get used to it!

The most successful freelance writers are the ones that can pick themselves up after a fail and win more freelance writing jobs. So, how can you do this if you’re new to freelance writing?

I’m going to share with you an optimized plan to ensure that you’ll pick up new projects quickly.

(and this is the opposite of having your first client as a new freelance writer!)

Develop a Strong Hustle Plan

Look –

Maybe your journey as a freelance writer started when you picked up some local gigs from family and friends. Then it opened the doors to landing a top-paying client in your exact niche.

But, alas, that gig is no more. It’s time to be legit here and have a strong hustle plan in place.

I want you to think that your main job is to find a freelance writing job. So, spend the bulk of your free time searching for online work.

This means knowing where to look and how to pitch. Having that pitching process is soo important as a new freelance writer, so make sure to develop it strongly.

1. Pitch to Job Boards

Your first line of attack is to scour the job boards and pitch to them religiously.

These are the places where writing jobs are posted frequently, sometimes multiple times a day. At this point, it’s best to check all potential jobs available and pitch to any that are remotely interested to you.

These gigs don’t have to be in your wheelhouse; you are in survival mode and need work quickly.

One thing to consider is that all of the free job boards you will be checking will also be used by hundreds (probably thousands) of other freelancers.

So, it’s in your best interest to find a job board where you can find gigs quickly.

2. Cold Pitch to Businesses

I’ll be the first to say that I wasn’t successful with this tactic, but that shouldn’t stop YOU from trying.

For me, this tactic didn’t work because I was limited with time and couldn’t invest in getting to know each lead and form a pitch to convince them they need a freelance writer.

With cold pitching, you don’t use job boards to find these clients. Instead, you go to business platforms where you can search for multiple businesses or skill sets.

Jessica Collins’ post on cold pitching shares with your four ignored places to cold pitch. My favorite is Angel List.

Scroll to the bottom and click on “marketing jobs” to find some gigs.

You can also click on “all marketing jobs” and then filter by market.

Finally, you can filter by companies and find ones you are interested in working with and draft your cold email or letter of introduction.

3. Pitch Paid Guest Spots

Instead of putting all your time into finding clients, why not find projects instead?

This can be a quick way to gain some income and give you time to build a strong freelance writing business with a writer website.

There are many sites that have rounded up paid guest spots like here and here.

With big lists like these, make sure they are frequently updated, or else you will waste time checking all the sites yourself.

4. Pitch to Paid Submissions

Submissions are publications and have a section for submissions from new writers. It’s their way of helping writers out!

All Freelance Writing has a submission section on the blog that showcases hundreds of publications open to paid submissions.

Make sure to check it out!

With these four places to pitch to, you are bound to pick up some amazing gigs.

But this shouldn’t be the only thing you do. Let’s look at the other parts of your hustle plan.

Reach Out

It’s time to start reaching out to your audience, family, friends, and past clients.

This is the time where networking can pay off big time. Go ahead and ask your past clients if they need any quick projects done.

If you have current clients, send them an email and ask for some referrals. You can simply say you are expanding your portfolio and would like to work with some new brands.

Finally, reach out to other freelance writers and see if they need any sub-contract work or if they can’t fulfill any jobs and can pass some gigs to you.

Remember, as a freelance writer, we are not competing with other freelance writers.

A great way to connect with other freelance writers is in Facebook groups.

Optimize Your Website

Do you have a writer website?

If not, this could be a major reason why you aren’t picking up gigs or if your current gigs drop you from their content schedule.

Businesses don’t trust that you are a legit and professional freelance writer. I know that as soon as I put up my writer website, I started getting inbound leads – potential clients emailing me – and better paying gigs.

If you do have a writer website, then make sure your website reflects what services you offer and your area of expertise.

This can come in the form of your About page copy and home page copy.

It also means updating your portfolio – or paring it down to niche it more – and adding more areas to contact you on your site. For example, add a Skype id, email address, or social media profiles to make it easy for a potential client to find you and contact you.

If you need more help creating a writer website, make sure to check out my course!

Get Out There

Finally, it’s time to get out there and show your presence online.

Work on your fear of sharing your writing online and start looking like you are everywhere online (but really, you aren’t).

How do you do this?

I’ve already mentioned this, but guest posting is a fantastic way to look like you are everywhere. Imagine you have five or six guest posts out published for the month on varying sites!

Another way to show that you are out there is to create more portfolios.

Yes! You should have more than one portfolio to showcase your work:

On top of doing this, you can also start investing in blog commenting.

By commenting on sites that you want to write for, it can help you get on the radar of the blog owner. They approve every comment or at least reads their comments, and if you can position your replies to comments as credible in your niche, you might be able to pick up some gigs.

Finally, start following brands on Twitter and LinkedIn.

And yes, this means getting on Twitter and LinkedIn!

These are the two best places to start profiles and connect with brands, blogs, people, and businesses.

It’s Time to Hustle Hard and Fast

This is the time to hustle hard and fast so you can pick up gigs now that you lost your freelance writing job.

But, with this hustle plan in place, you’ll be able to land some great clients, so get out there!

Over to you –

What is your favorite strategy for landing more work as a freelance writer? Share with me in the comments!

Become a Highly-Paid Writer Today!

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You love writing.

Writing was something you did as a child.

From short stories to poems to your unfinished masterpiece, writing is in your blood, and you know you want to write.

And for many writers, learning that you can make money with your writing as a freelance writer, sounds amazing, but fear starts to creep in.

I know I can write – but will people read my writing?

You’re afraid to put yourself out there and fear what others will say about your writing.

Can I share a secret?

This is exactly what happened to me.

I put myself out there and shared my writing, only to be told my writing was…wait for it…

junk food writing

Writing with no substance or quality.

I couldn’t believe it. I was new to becoming a freelance writer and seriously doubted myself if I could really write.

I have no degree in writing; no book to my name, and my job at that time was mostly hands on.

Maybe this journalist was right – that my writing sucked.

I should give up. Never do this again.

One person – a complete stranger – almost made me stop my journey entirely to becoming a freelance writer.

But, thankfully, that didn’t happen. Thankfully I chose to ignore this person and move on.

If you’re worried whether or not people will like your writing, here’s the thing –

Not everyone will like your writing or read your writing.

And that’s okay.

But having insecurities about your writing isn’t okay. Let’s look at the small steps you can take to put your writing out there for everyone to read.

First – Get Comfortable Showing Your Writing Online (To Stop Your Insecurity) 1. Use Wattpad

Wattpad is a community for writers.

You can showcase your stories with other writers that get you. They know about the insecurity you might be feeling and can offer encouragement for you.

If you are a secret author wanting to share your stories, get on Wattpad!

2. Get on Medium and Write With Freedom

Look –

Medium is a free blogger platform that gets over 220 Million visitors a month, but it’s one of the best places to write with freedom.

You can write your op-ed piece or rant about a book you read or just write about life.

This is the time to let your guard down and not worry if someone will read your post or not (most likely no one will…at first).

What’s great about this strategy is that people you work with or family members probably won’t find your article on Medium – or even know about Medium.

I know I never knew about Medium until I began blogging and freelance writing.

3. Start a Twitter Profile


Uncharted territory – social media!

Do I really have to be on social media to write?

No, but if you want to be an online writer, I highly suggest you get on Twitter.

Start a Twitter profile and start posting your thoughts. You can post motivational quotes, your feelings, a blog post you read and how it made you feel or just express yourself with a GIF.

Use Twitter as a way to express your creativity, but realize that you will probably use this profile for your freelance writing business (so keep it PG).

4. Start a Blog

Every day there are 4.4 million blog posts published a day.

So, if you start a blog and don’t tell anyone about it, no one will read it!

And if you are insecure about your writing, then this is a blessing. This is the time you can be free and write about topics you want to write about.

This can be a personal blog of yours, and it will help you improve your writing because you’re uninhibited. This is YOUR blog and YOUR writing.

Be proud of that and enjoy the time you sit down at your computer to write.

5. Write Every Day

One of the easiest ways to be a better writer is to write every day.

It doesn’t matter what you write – poems, social media posts, blog posts, or a chapter in your unpublished book – the act of writing itself will help you become more comfortable and confident.

It will also help you form a habit to write every day – writing begets writing.

Second – Work on Your Writing Skill (So People Like Your Writing)

Okay, now the fun part.

You’ve built confidence with your writing, and you can now slowly work on improving your writing skill so that you can get paid for your writing.

Because if you don’t already know, freelance writing is different than blogging or writing stories.

You might also be wondering why this step isn’t the first step to ensure people like your writing.

Well, I think for new writers, having that confidence is EVERYTHING.

The majority of writers that enroll in my free course have a fear of sharing their writing online.

So, if you can become more comfortable writing online and sharing it, then you can enjoy the process and not worry about having to “fix” your writing.

Let’s look at three simple things you can do to be better at writing online content.

1. Have a Headline That Makes People Want to Read Your Stuff

Look –

People see hundreds of things on social media, grabbing their attention.

If you want those people to read your stuff (because at this time you should have the confidence to want that), then craft a headline that stands out.

This will take time, but a great way to learn is to see popular headlines.

You can do that by using Buzz Sumo.

Find a popular blog like CopyBlogger or Elephant Journal and see what their most popular content is.

For example, CopyBlogger’s most popular posts are list posts.

This can give you an idea of how to structure your headline.

Another way to craft a good headline is to think about your audience. Headlines that attract usually have something for the reader.

These headlines use You or call out to the audience type – marketers, authors, writers.

For example – 22 Reasons Authors Are Afraid to Write

2. Use Shorter Paragraphs

Reading online is different than reading a novel.

Online readers scan, and it’s easier to read shorter paragraphs on their phone or computer screen.

As you can see with my content, I typically write 1-sentence to 2-sentence paragraphs.

3. Break Up Your Content

If you want to be an online writer and write for businesses and brands, one of the things you need to learn is to break up your content with:

  • Subheadings
  • lists
  • Images

This provides a good reading experience for the user.

Third – Write for Someone Else (To Prove People Like Your Writing)

Now comes the best part – writing for others.

You’ve proved to yourself that you have no problems sharing your writing on your blog or in a community.

You’ve also practiced writing for the web and are now confident that you can write for others.

This is a big step.

To make it easier, start guest posting first. Brand new bloggers do this, which means you can do this as a brand new freelance writer also.

Many blogs offer guest posting opportunities. To find them, run a Google search of your niche + write for us.

For example, here’s the result for Gardening sites that accept guest contributors.

Make sure to read the guidelines, and an easy way to stand out in your guest pitch is to check that site’s blog on Buzz Sumo to see which posts are popular.

For Balcony Garden Web, you can see that their most popular blog posts are How-to and list types.

From that information, you can start generating some content ideas to pitch to.

For your guest posting process, you can start with sites that are more niched and less popular. These sites will give you more of a chance to guest post on than a huge site like Pop Sugar would.

Now the Hard Stuff – What If?

What if you pitch to guest sites and you hear nothing?

What if you shared your writing, and no one liked or commented on it?

That’s okay.

I want you to move past that and continue to write. There is an audience for YOU.

If anything, study online writing and writing for the web. Study engaging copywriting so that you write with color.

Improve your writing even more, and then try again. Once you land a few guest posts, your confidence will SOAR.

Use that push to pitch to job ads and land your first freelance writing gig.

Don’t let those times when one or two people told you you’re writing wasn’t good stop you from living the life you want!

I’m proof that even though one person thought my writing sucked, hundreds (well may not that many) have told me my writing is engaging and valuable.

Here’s one more:

I know I’m not the best writer.

But, I do know that my writing is easy to read, informational and valuable, and my clients love it.

So, if you’re new to freelance writing, know that it takes time and practice to become comfortable sharing your writing with others. But I encourage you to read online content on varies BIG blogs (personal blogs won’t show you how to write as a content writer) and see how they structure their content for an engaging blog post.

Over to you –

Are you scared to share your writing to the world? Have you found these tips helpful?

Let me know. I want to help you overcome your fear of being a freelance writer!

Become a Highly-Paid Writer Today!

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You’ve decided to ditch that 9-5 job and be a freelancer!


I’m a freelance writer, and I get paid to write for business! It’s the best, and I want that for you too.

But, you might be asking, what is freelance writing? A freelance writing client asked me to write a blog post about Instagram marketing.

Oh, boy!

You know what Instagram is – you’re on it ALL. THE. TIME – but your client wants you to write about the marketing aspect for businesses.

You’re a new freelance writer, and you have something in your arsenal that can help you through this all.

It’s Google.

Finding credible sources for research has never been easier.

But, be warned – not EVERY search result on Google is credible.

And not every blog you source in your article is relevant or an authority in your industry.

If you don’t have time to read the post, check out my YouTube video instead!

How to Find Credible Sources for Online Writing - YouTube
Client Expectations for Their Content Strategy

When you land a freelance writing job, you will quickly learn that clients expect certain things from you.

You are now a freelancer, not an employee, and that means:

As you see, freelancers wear many “hats,” but that is a great thing!

You are in control of all of this.

But, that’s not to say you shouldn’t listen to the client and their expectations. They hired you to write something for them, and now you have to deliver.

Typically the clients expect:

  • You write engaging content
  • You write for their audience (marketers, business owners, beginners, moms, etc..)
  • You are professional (no ghosting from you!)
  • Your content is up-to-date and has credible sources examples

Let’s tackle the last client expectation – credible and reliable sources.

What Makes a Source Credible?

As a new freelance writer, you may not know what makes a source credible online.

After all, when you search on Google, Google gives you page after page of results.

You’ve probably learned in high school or college that a credible source is backed up by research and is peer reviewed.

Unless your freelance writing niche is health or educational, you won’t be using these types of sources for your online writing.

Instead, what makes a source credible online is:

You Use Google The Wrong Way

Your first project is a 1400-word blog post on Instagram marketing strategies for online businesses.

So, what do you do? You go to Google and type in our search term:

Google search result for Instagram marketing strategies

You quickly see that most of the results are years old.

Instagram is a social media platform that changes constantly. You can’t rely on those sources to provide up-to-date and relevant information.

So what do you do?

Time Saving Hack to Finding Credible Sources How Do I Find Reliable Sources?

One easy and quick way you can find reliable and credible sources for research is to only search popular and authoritative sites.

But, maybe you think that’s too time-consuming.

First, you have to find the blog, then search the blog’s content and then visit another credible blog and do the same thing.

This can be time consuming.

Instead, do everything on Google.

Go to Google and type in site:(blog URL) (niche topic).

Using site: hack to find credible sources

You can open a new tab and use a different credible blog and search their blog:

Using a hack for credible sources and cutting time

Now, the only thing that you need to know are the authoritative blogs in your industry.

If you are brand new to your freelance writing niche, this might pose a problem.

But, I have a solution for you!

Simply search for your blog topic in Google and see the blog names of the first few results.

If you don’t know if they are a leader in your industry, just check out the site’s traffic using Similar Web.

For example, if I decided to become a pet writer, and my first project is about pet care for seniors, I can run a Google search to see what’s out there.

Google search results for pet care for seniors

I can go to Similar Web and check each of these blogs to see if they are popular.

For a Place for Mom, they receive almost 1 million visits to their site. I know, as a new freelance writer, that this is a credible source for my online writing.

Using Google’s Search Tools

Did you know that Google has a tools bar in its search results?

You can use the date tool to only search for up-to-date and relevant sources for your freelance writing article.

So, if you don’t want to use the site: method, you can plug in your search topic, press tools and select Anytime and Past year.

Using Google Search Results Tools

Now, my search result for credible sources will be within this year. This is also a time saver.

Finding Credible Sources the Right Way

Look –

I’ve been a freelance writer for a few years, and the one thing I always am searching for are ways to save time.

I’m a mom to twins, run a house, meal plan, have multiple blogs and freelance writing clients.

I have a lot on my plate, so if I can find easy and quick ways to search for credible sources when I’m writing, you bet they will become part of my writing process!

Over to you –

What’s your favorite way to find credible sources?

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I need money!

You need to earn money on top of your day job, and freelancing is your ticket.

But, you haven’t a clue what to do or how to even get started.

And the clincher –

You don’t have a lot of time either.

I’ll be the first to say that this isn’t the best strategy to make money freelancing.

This is a legit business and building a business requires time and money.

But, that’s not to say there are easy ways to earn money doing this. Before I share my strategies on simple ways you can earn your first $100 as a freelancer, let’s go over how you can be successful doing this.

I want you to succeed and not only earn your first $100, but your first $1k as a new freelance writer!

Earn Money With a Solid Freelance Business Plan

Starting from the ground up as a new freelancer is a challenge – I’m not going to lie.

This is exactly what I did when I first started out. And guess what?

I made a ton of mistakes along the way and had to learn the hard way how to get started as an online writer.

But that doesn’t have to be you. If I only knew what I’m going to share with you right now when I first started, I believe I would’ve cut my time in half in getting my first $100 as a freelancer.

Here is your four-step process to getting your freelance business off on the right foot.

For more help, make sure you check out Jon Morrow’s guide on becoming a freelance writer.

1. Educate Yourself on Blog Writing

What’s the best way to learn about something when you don’t know anything about it?

Google it or ask around!

And it’s no different for learning about blog writing.

This is primarily the type of writing you will do since business owners hire freelancers for their content.

When I first started, I read blog post after blog post on writing and freelance writing.

My favorite sites to visit were:

When I have time, I still visit these sites and read their content to help me improve my writing skills.

Because in the beginning, I had no idea that blog writing was different than the writing I did at school.

I was great at writing essays and developing my thesis, and I knew how to properly research peer-reviewed articles.

But, this didn’t translate into writing for the web.

The clients you will land will want proficient blog writing skills and if you’re new, how do you show them that you can write like this?

Remember, when I first started my blog, I had no clue how to write a blog post.

So, I read about it. I learned how to write an amazing blog post.

Blogs were my teacher, and I was the excited student that absorbed as much as I could about how to write for online readers.

If you notice, this blog is written in that fashion.

I try to keep my sentences short, use subheadings to show you where this post is going and add a bullet list here and there to space out my writing.

These little tweaks can change your writing from blah to whoa and make a client immediately hire you.

Why? Because business owners have no clue how to write a blog post either!

They are looking to you as the expert web writer.

To help you get started with blog writing, start a blog!

Get your first blog post up and study it, improve it and learn from it.

And, the number one thing you need to work on the most is your headline. Online readers only have less than 3 seconds to decide if reading your content is worth it.

So, if your headline doesn’t speak to them, they aren’t clicking, and for your clients, that’s not a good thing.

To see what headlines work, check out Buzzsumo.

This is a tool that looks at the posts with the most social shares. Since people are on social media, you know these titles resonate with them.

Here is the result for the term, budgeting tips.

If you’re writing about saving money or even traveling, you can see what types of headline works for social media readers.

Finally, you can run your headlines through headline analyzers.

A great one is the Emotional Marketing Value Headline Analyzer.

It looks at your headline from an emotional value perspective. How does your headline affect a reader on a deeper level?

Not every headline needs to “pass” the EMV score. Here’s the result of only one headline I wrote for a client:

The EMV mentions what normal copywriters achieve and what gifted copywriters achieve –

And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

2. Learn About Content Marketing

When you think about it, all that writing is, is content. And when you think about writing online, it’s basically content marketing.

What this means is that businesses online are using writing – content – to market their brand and business.

This is how they sell their products and services.

So, in a nutshell, it is writing that will help these businesses grow and that means writers are in need.

And content marketing isn’t disappearing. It is predicted that the spending on content will more than double to over $412 billion by 2021.

This is a good thing for you.

But, to leverage this, you have to gain a firm understanding of content marketing.

Businesses and brands want results with their efforts. So, if they hire a freelance writer to write 5 blog posts, will they gain leads, traffic, subscribers or sales from it?

Depending on your ideal client, some businesses hire writers to grow their blog traffic and email list.

Personally, these are the types of clients I enjoy writing for as it’s similar to my strategy on my blogs.

To help you understand more about content marketing, check out the Content Marketing Institute blog.

3. Build Your Portfolio

Up until now, your freelance business strategy is mostly learning and not doing.

Well, now it’s time to step up!

Businesses have no idea who you are if you don’t show them samples of your writing.

You need to remember they are taking a gamble too with hiring you. What if you don’t deliver?

What if you don’t respond to emails or take their work seriously?

Business owners or marketers that hire freelancers want that assurance that you are legit.

And you can easily show them this with a strong portfolio.

This can be a page on your writer website or it can stand alone.

Contently has a portfolio option that’s free to use. Not only do I have a portfolio on my writer website, but I also have a LinkedIn profile showcasing my gigs, and a  Contently portfolio.

It’s a good idea to be “everywhere” once you have secured some samples of your writing.

But, how do you build your portfolio?

You can start a blog! Yes, not only is starting a blog great for learning how to blog, but it’s also a great way to create samples in your niche.

When I started Twins Mommy, my blog posts caught the eye of an editor on Pinterest.

Other writers have had similar stories too!

A blog is a great way to showcase your expertise. And the funny thing is, your clients will come to your blog and may even comment on your blog!

Another way to build your portfolio is to guest post. Many sites offer guest posting abilities and the more popular the site, the better.

This is because it’s easily recognizable to potential clients and those popular sites have a large audience.

For example, Thrive Global gets almost 3 million visitors a month , and they offer guest posting. This would be a great platform to promote your writing as a freelancer.

You can also run a Google search for your freelance writing niche + guest post.

4. Have a Dedicated Writer Website

Do you REALLY need a website as a freelance writer?

I know there are plenty of writers out there without a website. I also feel if you just need to earn money quickly, then no, a website isn’t something you should create.

But, I feel you’re reading this because you’ve struggled to land that first gig or get that first $100 and you truly want to make a living out of this.

If that’s you, then having a dedicated writer website is your ticket to success.

This is my #1 tool to landing high-paying gigs.

I personally use WordPress.org to create my writer website, but I do know other writers enjoy Squarespace.

I will say this – all of my clients use WordPress, and it’s a great skill to have when a clients invite you to their WordPress backend and have you upload your content to their site.

If you need help with the tech part of starting a writer website, check out my course!

Okay, those are the core elements you need to start a freelance business. Now, let’s focus on earning money and getting that first $100.

Earn Money as a Freelance Writer

Let’s look at 15 easy ways you can earn that first $100 as a freelancer. Many of these will be time-consuming, but you are trading time for money, right?

So, the more time you dedicate to these actions, the higher chance you will have to land your first $100.

1. Do Paid Guest Posting

Remember when I said that guest posting is a great strategy to build your portfolio?

Well, you can also make money doing it too!

Some websites pay writers, and they are all in different types of niches.

I will say this though – getting a paid guest post is a challenge and can be time-consuming. It is like having a legit gig.

Their team will also be more strict in terms of what they seek for their content.

Because of this, I never went for paid guest posting opportunities. I didn’t have the time. So, if you feel this would save you time in the long run by earning money and creating a freelance business, then go for it.

Here are some places to find paid guest sites:

When applying to these gigs, make sure you read their guest posting guidelines thoroughly. This can increase your chances of getting accepted. Many of these sites pay an average of $50.

So that’s only two projects to get your first $100 as a freelancer!

2. Do Quick Jobs for Friends & Family

One of the easiest ways to start your freelance journey is to ask around IRL!

I know writers who have mentioned that they can pick up gigs at their child’s school.

A teacher may need someone to edit their thesis paper or a local business owner may need some newsletters.

Whatever it is, be open to the possibility and take action. Before you head outside, make it a point to strike up a conversation with a store owner or friend.

Set a goal for yourself so that you will feel accomplished when you talk to people.

Odd local jobs can run anywhere from $45 to $100.

3. Submit Short Stories

Many magazines and publications seek out fresh and new short stories. And they will gladly pay for them (not always, though).

And if you aspire to be a fiction author, this might work for you!

The Write Life has a post on where to submit your short stories. Some places pay up to $500 for short stories!

4. Do One-Off Pieces

One-off pieces are similar to guest posting, but this option is usually higher paying and for mostly magazines or freelance markets.

All Freelance Writing has a comprehensive list of freelance markets that pay writers.

Make sure to bookmark this list and see which market fits your niche.

There are many different niche topics to choose from – adoptive families to equine enthusiasts and more.

5. Re-Pitch to Old Freelance Jobs

One way to earn money as a freelancer is to find older gigs and projects and pitch to them. They can even be the same freelance writing jobs you pitched to earlier in the year!

Sometimes these places may need another writer or the writer they initially hired turned out not to be a great fit.

You can swoop in and take the gig!

Many freelance writing jobs start at around $50 a post. So only two articles to get to your first $1oo as a writer!

6. Reach Out to Other Freelancers

One thing to note is that there are NOT too many freelance writers out there and we are not competing for the same gig.

There are enough gigs for all of us.

It’s in the best interest to network with other freelancers. You can edit each other’s samples, find gigs for each other and if one writer has too many offers for their writing, they can pass it to you.

This happens to me all the time.

What’s great about this way to earn money is that you’ll land gigs in your niche or at the very least, the gig will have been vetted.

7. Reach Out to Solopreneurs

According to Forbes, at the rate we are going, by 2027, 50% of us will be freelancers!

This means there will be a lot of solopreneurs and small business owners like bloggers, photographers, graphic designers, Etsy store owners, and more.

You can capitalize on this influx of entrepreneurs by reaching out to them and seeing if they need blog writing work, newsletter campaigns or other types of content writing.

While the budget for these types of clients isn’t the highest, it is a great way to get in the circle of these entrepreneurs.

You never know where networking can lead you – referral business, testimonials, ghostwriting and more.

It’s not unheard of to land blog writing gigs at $100+ a post.

8. Promote in Facebook Groups

You can easily leverage Facebook groups to help you find your ideal client.

You can create a simple social media graphic using Canva explaining your services and if a Facebook group allows promotions, promote it there.

This is an easy way to connect with other bloggers in your niche.

While writing for other bloggers isn’t the highest paying, you can earn money in the beginning by offering your services for $75 a post.

9. Offer More Than One Service

I know –

You’re brand new to all of this, and now I’m telling you to offer more services!

But, I know you can do it!

I did this when I first started. I offered eBook cover design and social media marketing in the very beginning.

I did pick up a few eBook cover designs, and that helped me earn money quickly.

For you, maybe you can do some VA tasks like setting up a blogger’s Tailwind account or create Pin graphics for them.

Find another service – editing, blog management, Facebook posts – and offer that on your Hire Me page.

Odd jobs can give you $50-$100 per project.

10. Have More Than One Portfolio

One of the best ways to get your first $100 as a freelance writer is to try to be everywhere all the time.

And an easy way to do this is to have more than one portfolio.

Your main portfolio can be on your writer website, but you can also create a portfolio and showcase your samples on:

This just gets more potential eyes to your writing and can help you land some freelance gigs.

11. Improve Your Samples or Create New Samples

Look, if you find that you are struggling to earn money with your writing, maybe you have to improve your samples or create better ones.

Maybe it’s been several months and during that time you learned better ways to write a blog post or newsletter.

Take the new knowledge and apply it to your samples.

Rework older samples or create new ones. I go back to my older blog posts all the time and update them or add new and relevant information to add more value you to it.

Clients will notice how up-to-date your content is and that can sway them to hire you.

12. Showcase Your Portfolio On Your Blog Better

Look –

There are many ways to display your portfolio as a freelancer.

While having a page on your writer website with links to your samples is okay, it won’t wow your potential clients.

It’s better to use a tool like a free plugin to showcase your portfolio better.

13. Define Your Niche Clearly

One of the easiest things to gain recurring work and earn money as a freelancer is to have a niche!

Yes, it’s that simple.

A niche is a topic you are experienced in and can write about for years to come.

As a freelance writer, it’s the niche that will help you earn money and that clients pay for.

For example, my niche is digital marketing. I provide digital marketing content to businesses, and they pay me for my writing!

When I first started as an online writer, I didn’t define my niche.

While I picked up some gigs, they weren’t that high paying, and it wasn’t until I started on my website that I write in the digital marketing niche that my freelance writing rate skyrocketed.

14. Take a Course

If you find that you are truly struggling to gain that first freelance client, it might be time to take a course.

While there are free courses out there (ahem…my free course), when you put skin in the game and pay for a course, you will find it a bigger motivator to take action and make it work.

If you need help with improving your writing in all areas, the Speedy Freelancer course is perfect.

I took this course when I had writer’s block, and it helped tremendously structure my writing and figure out how to improve my productivity as a writer.

And if you want to take your freelance writing to the next level, Write Your Way to Your First $1k is your ticket to get there!

15. Write a Short Book and Sell it On Amazon

In our day and age, it’s becoming increasingly easier to

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