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Since innocent was founded in 1999, we’ve pushed ourselves to do business in the right way. Often the right way wasn't the easy way but we never gave up or compromised our values. That’s why we are where we are today: prouder than we’ve ever been of what we stand for.

Last year, we officially put our ways-of-doing-things where our mouth was and started the rigorous application process to become a B Corp. B Corps are an ever-growing group of businesses from around the world who, like us, believe in doing business the right way. We're really proud to say we got certified at the first attempt. We've always been kind to people and the planet, but now we're a B Corp it means we're part of something bigger. With us all working together towards the same goals, we can have a much bigger impact. It's really exciting.

Now that we’re a proper, certified B Corp, we'll continue doing business in the right way, and lead the way for others to follow, just as we’ve always done. We want to use business as a force for good, not greed. As a business, we need to make money, but we don't want to do it at the expense of others, or at the expense of this fine planet of ours. 

It's a big job, but it’s a very important one, and we don’t want to mess it up. Find out how you can get stuck in and help businesses like us B the change here.

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A few weeks back, Mario and Easton from our Fruit Team travelled over to sunny Costa Rica in search of the best tasting bananas, oranges and pineapples to crush into our drinks.

 

First stop: bananas. Here they are growing upwards on the trees, casually defying gravity.

 

While a lot of plants are happy to sit about in the soil twiddling their thumbs all year, bananas are actually walking plants. In one banana plant there are three generations; the grandmother, who produces the first bunch of tasty bananas, the mother who gives the next bunch and several sons who grow at the bottom, next to the mother. The farmer will choose the son in the best location and the family will rotate every year. They end up walking about forty centimetres, which isn’t quite a marathon winning pace but is still pretty good for a plant.

Mario and Easton didn’t mess about when it came to their own walking either. One of the farms they visited was the size of 3000 football pitches, and contained 412,000 orange trees (we don’t think they managed to see them all).

And, if you thought that was impressive, another farm they stopped at was growing 46,800,000 pineapples at various stages of maturity. That's a lot of pineapples.

 

If you fancy getting your own pineapple population going, you can plant one in the garden by cutting off the crown, removing some of the lower leaves and popping it in the ground. The only downside is you’ll need warm and sunny conditions (good luck), and patience as they take about twelve months to grow.

So, unless you’ve got a spare pineapple sauna lying about and a bit of time to kill before next summer, it’s probably best to leave the growing to us.

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So you've heard about the innocent sow & grow and you're thinking, 'I'd love to be able to grow my own veg but I don’t have a garden where I can grow anything.' We understand. The majority of us here at Fruit Towers live in city flats. If it weren’t for the occasional pictures of our smoothies sitting on some grass a lot of us might have long ago forgotten what a garden is.

But we've got news. You don’t need a garden to grow the occasional bit of veg. You just need something small and watertight that you can put soil in. Something like this.

'But I don't have any gardening tools,' you say.

Oh, ye of little faith. A watering can has been staring at you this entire time.

'Ah,' you say, as if you've finally got one over on us. 'I don’t have a trowel. A gardener is nothing without a trowel.'

And yet, using nothing but a decent knife (and lots of care), you suddenly find yourself holding a sturdy plastic trowel.

'This is all well and good,' you say. 'But because of my love for the children's picture book The Avocado Baby when I was growing up, I love avocados. What if I wanted to try and grow some of those?'

Then you'd get an avocado seed, stick four cocktail sticks inside it and suspend it over water like this.

After a while it'll sprout and then you just transfer it to a proper plant pot, stick it by the window and make sure to water it with the watering can we've already talked about.

'You truly have thought of everything,' you say. 'Almost as if you were typing this all out for me. And you’re all so good-looking too.'

Oh, stop it. You’ll make us blush.

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Hair salons have the best names. Sherlock Combs. British Hairways. Shavid Beckham. Dentists, on the other hand, do not. So we’ve been thinking up what dentists could be called if they took a leaf out of the barbering book. Here's what we've got so far:

The Molar System

The Jonathan Floss Show

Abra Cadabraaaaaaaaaaaaaaaa

Open Wide and Prejudice

Brush With The Law (this one works for hair salons too)

Copy and Tooth Paste

Ee By Gum

Brace Yourself

Panama Root Canal

Platform Canine and Three Quarters

The Tooth, The Whole Tooth, and Nothing but The Tooth

 

As you can see, we’re working really hard at the moment. 

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Innocent - 11M ago

Bees are pretty great. Their sharp style could turn a grasshopper green with envy, and their gentle buzzing has been the soundtrack to many a summer. They play a big part in keeping us all fed too.

Most of the plants we eat need to be pollinated, and bees like the humble bumble do a lot of the wingwork. But bee numbers are in decline, which could have a serious impact on our eco-systems. We need to step in and lend these tiny flying gardeners a hand.

The good folk at Friends of the Earth have started the Great British Bee Count and joining in is as easy as ABeeC. Download the app, snap any bees you spot (they love a photoshoot) and your photos will help experts learn more about the bee. We’re really excited to get started. Absolutely buzzing.

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Recently we spent the morning handing out bottles of juice at Paddington Station.

We were just wondering if our orange juice would go down well with a certain marmalade-loving someone when who should tweet us but the bear himself?

 

It’s not every day you get a tweet from someone with a train station named after them. Cue extreme giddiness and a good stiff walk to calm our nerves.

We hired fourteen proof-readers to check that for spelling misteakes.

Fourteen proof-readers suddenly had their job roles changed to marmalade-stirrers-in-chief.

"Sure it's not spelt Peroo?" "Who said you could stop stirring?"

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