innocent was founded in 1999, we’ve pushed ourselves to do business in the right way.
Often the right way wasn't the easy way but we never gave up or compromised our values. That’s why we are
where we are today: prouder than we’ve ever been of what we stand for.
year, we officially put our ways-of-doing-things where our mouth was and started the
rigorous application process to become a B Corp. B Corps are an ever-growing group of businesses from around the world who, like us, believe in doing business the right way. We're really proud to say we got certified at the first attempt. We've always been kind
to people and the planet, but now we're a B Corp it means we're part of something bigger. With us all working together towards the same goals, we can have a much bigger impact. It's really exciting.
we’re a proper, certified B Corp, we'll continue doing business in the right
way, and lead the way for others to follow, just as we’ve always done. We want to use business as a force for good, not greed. As a business, we need to make money, but we don't want to do it at the expense of others, or at the expense of this fine planet of ours.
It's a big job, but it’s a very
important one, and we don’t want to mess it up. Find out how you can get stuck
in and help businesses like us B the change here.
A few weeks
back, Mario and Easton from our Fruit Team travelled over to sunny Costa Rica
in search of the best tasting bananas, oranges and pineapples to crush into our
bananas. Here they are growing upwards on the trees, casually defying gravity.
While a lot of plants are happy to sit about in the soil
twiddling their thumbs all year, bananas are actually walking plants. In one
banana plant there are three generations; the grandmother, who produces the first
bunch of tasty bananas, the mother who gives the next bunch and several sons who
grow at the bottom, next to the mother. The farmer will choose the son in the
best location and the family will rotate every year. They end up walking about
forty centimetres, which isn’t quite a marathon winning pace but is still
pretty good for a plant.
Easton didn’t mess about when it came to their own walking either. One of the
farms they visited was the size of 3000 football pitches, and contained 412,000
orange trees (we don’t think they managed to see them all).
And, if you
thought that was impressive, another farm they stopped at was growing
46,800,000 pineapples at various stages of maturity. That's a lot of pineapples.
If you fancy getting
your own pineapple population going, you can plant one in the garden by cutting
off the crown, removing some of the lower leaves and popping it in the ground.
The only downside is you’ll need warm and sunny conditions (good luck), and patience
as they take about twelve months to grow.
you’ve got a spare pineapple sauna lying about and a bit of time to kill before
next summer, it’s probably best to leave the growing to us.
So you've heard about the innocent sow & grow and you're thinking, 'I'd love to be able to grow my own veg but I don’t have a garden where I can grow anything.' We understand. The majority of us here at Fruit Towers live in city flats. If it weren’t for the occasional pictures of our smoothies sitting on some grass a lot of us might have long ago forgotten what a garden is.
But we've got news. You don’t need a garden to grow the occasional bit of veg. You just need something small and watertight that you can put soil in. Something like this.
'But I don't have any gardening tools,' you say.
Oh, ye of little faith. A watering can has been staring at you this entire time.
'Ah,' you say, as if you've finally got one over on us. 'I don’t have a trowel. A gardener is nothing without a trowel.'
And yet, using nothing but a decent knife (and lots of care), you suddenly find yourself holding a sturdy plastic trowel.
'This is all well and good,' you say. 'But because of my love for the children's picture book The Avocado Baby when I was growing up, I love avocados. What if I wanted to try and grow some of those?'
Then you'd get an avocado seed, stick four cocktail sticks inside it and suspend it over water like this.
After a while it'll sprout and then you just transfer it to a proper plant pot, stick it by the window and make sure to water it with the watering can we've already talked about.
'You truly have thought of everything,' you say. 'Almost as if you were typing this all out for me. And you’re all so good-looking too.'
Hair salons have the best names. Sherlock Combs. British
Hairways. Shavid Beckham. Dentists, on the other hand, do not. So we’ve been
thinking up what dentists could be called if they took a leaf out of the
barbering book. Here's what we've got so far:
The Molar System
The Jonathan Floss Show
Open Wide and Prejudice
Brush With The Law (this one works for hair salons
Copy and Tooth Paste
Ee By Gum
Panama Root Canal
Platform Canine and Three Quarters
The Tooth, The Whole Tooth, and Nothing but The Tooth
As you can see, we’re working really hard at the moment.
Bees are pretty
great. Their sharp style could turn a grasshopper green with envy, and their
gentle buzzing has been the soundtrack to many a summer. They play a big part
in keeping us all fed too.
Most of the plants we eat need to be pollinated, and
bees like the humble bumble do a lot of the wingwork. But bee numbers are in
decline, which could have a serious impact on our eco-systems. We need to step
in and lend these tiny flying gardeners a hand.
The good folk at Friends of the
Earth have started the Great British Bee Count and joining in is as easy as
ABeeC. Download the app, snap any bees you spot (they love a photoshoot) and
your photos will help experts learn more about the bee. We’re really excited to
get started. Absolutely buzzing.