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Most small businesses live and die by their email lists. So, naturally, growing that list is a priority. Unfortunately, that’s easier said than done. A lot of business owners put the basic blocks in place: a website and landing pages with lead capture forms, a blog you can subscribe to, and an e-book or whitepaper to give away in exchange for an email...

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Over 150 million active users call Pinterest home, and your business should definitely see if Pinterest is a great opportunity to reach your ideal customer...

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As of 2019, Instagram has...

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The internet is now one of the primary mediums through which modern businesses operate, and has had no shortage of major effects on the global economy. It’s allowed innovators and small businesses to compete in global markets they've previously been denied access to, helped drive down overhead and operating expenses, and given consumers a near-limitless number of choices when they seek products and services of all...

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The failure rate of small businesses is widely publicized. What is not discussed, however, is one of the leading causes of that small business failure rate, which is also one of the biggest fears of most...

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In 2014, Matt Cutts, a popular figure and voice in the software technology world, made...

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Email blasts sometimes have a bad reputation as “spam,” but they’re making a comeback in 2017. Despite the name, email blasts aren’t about spamming your entire email list with your latest offer. Although email blasts do go out to a large number of your contacts, their aim is to reach out to a broad range of people and narrow them down into specific subsets of...

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There are...

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