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Realtors face many decisions when it comes to marketing their clients’ homes. Today, there are a number of marketing elements a realtor needs to choose from to use in their marketing. From our experience, some realtors see a lot of value in having a walk-through cinematic video for their listed property, while others are not sold on the value of video. Here we want to highlight some trends in real estate video which may perhaps also demonstrate some new ways that video can be the chosen method for marketing your listing.
1) What is the neighbourhood like?
It’s not just the home that matters. Buyers are looking at what their neighbourhood will be like as well. While you may request your photographer to take some photos of the neighbourhood and that would be a great idea, there is no doubt that a video walkthrough would do a fantastic job at conveying the feeling and uniqueness of the neighbourhood. It’s like being there and walking around yourself, without having to be there. Your buyer audience will love it & find it a valuable tool in their decision-making to move forward with you and the listing.
2) Realtor’s “About Me” video
Buyers these days want to know as much as they can without leaving their homes first. Time is expensive, and meeting face to face is costly. The more information a realtor can provide about themselves to potential clients, the more trust there will be for the buyers to work with the realtor. Therefore, this trend is on the rise currently as it provides a glimpse into the realtor’s personality and work style and allows the buyer to know first hand if they resonate & click with this specific individual.
3) Video testimonials
In this saturated market where every 5th person you meet may be a realtor, it’s hard to know who to choose. In addition to the “about me” video trend above, another highly valuable use for video is to have the realtor’s clients share their honest opinion about working with them. People use other people’s opinions in most important decisions they make. Help them find what they need to make the decision to work with you or not by providing testimonials video on your website.
4) Listing video
This one is a no-brainer. Make your buyers feel as if they are walking through the gorgeous property with cinematic effects and movement that shows the feeling and multiple angles of the place at the same time. We specialize in this type of video and have perfected the special skills and attention to detail that a stunning property video requires. You can find various examples of cinematic listing video on our site.
5) Tell a Story
We all know by now how important stories are. This applies to everything as it’s just the way our human brain works. We catch stories and pay attention to them. Have a beginning, a middle and an end to your video that follows an engaging story-line. Don’t know what your story should be? We can help with that too as it’s an inseparable step of film-making that we go through each time we make a film, no matter the length.
6) Have a CTA (Call to action)
This one applies to the testimonial & “about me” videos the most. It’s nice to watch a nice video, but it’s also important to lead the viewer into the next proposed action. This relates to ‘moving the lead through the funnel’, and is a necessary step in converting the visitor of your site into a client. Our listing videos have a subtle CTA at the end as well, such as the realtor's name and contact details. It speaks "loved the property? You can contact the realtor here." And it works, just watch!
To your success,
InFrame Team
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We believe your listing needs to stand out. It needs to look bright, sharp, beautiful, in focus, with full depth of colors and visible textures. Even though we started out with HDR photography, we quickly moved away and on to better methods in striving to achieve the top quality in real estate photography in order to get the look that makes your listing shine. So let’s talk about light-painting for a bit to see if we can clarify what it is and why it’s worth the effort.
Light-painting in real estate photography refers to using an off-camera flash to bring light and sharpness to various part of the photograph via multiple frames that later get combined in post-processing to form one beautiful photograph. You can see us light-paint when we set-up the shot and then walk around the room with a flash and shoot multiple frames with the flash in different areas of the room that’s in frame.
Once we started flashing to create light-painted photos, we fell in love with the results to the point of not wanting to come back to HDR as it just doesn’t look up to the new benchmark we’ve set for ourselves and our clients.
Light-painting is particularly useful for larger spaces, long rooms, open plan spaces, and in photos that show multiple rooms in the same shot. The reason being that you cannot light the entire room with one flash or multiple flashes at the same time -- either the flash stands will be visible in your shot, or if you are using one flash that is out of the frame, chances are its light won't reach the whole space and some parts of the shot will be too dark.
To do light-painting well, you need to understand how the position of the flash will affect your final result. Direction of light, its position, and its strength are the most important points to keep in mind while light-painting. Other points not to forget are whether you will be able to use the frame in such a way as to get the benefit of lighting up the area yet still being able to remove yourself holding the flash from the shot. It's tricky and takes practice, but the result is worth the effort.
We hope we've shined some light onto this subject (pun intended!), and that you found this interesting and learned something new, whether you are a realtor or a photographer. Feel free to comment below what you think about light-painting in real estate photography and if you have any questions for us about this subject.
To your success,
InFrame Team
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Trends are not accidental. Trends make us feel new, connected, inspired, alive, modern and relevant. We believe that the reason trends exist is because they reflect something that’s already on the back of our minds based on the times we live in, our current social concerns and objectives, and somehow trends in aesthetic fields like interior design and architecture seem to reflect those important thoughts that are already somewhere just below conscious awareness. That’s how we connect and ‘resonate’ with what we see and appreciate this unspoken communication of our thoughts into physical form.
We thought it might be worthwhile to take a snapshot of the current trends and see if they resonate with you, and if they are worth implementing in the homes you buy and sell, whether its design, architecture, or staging. In hard to define but obvious ways, aesthetic trends, when intelligently implemented, can enhance the look and feel of the home increasing it’s value, whether perceived or actual. Here are some trends to know about that we hand-picked for you:
1.) A-frame homes are making a comeback
Image by: InFrame Team
Who would have thought that these shapes from the past would find a new appeal to humans of 2018? While symmetrical and traditional, like all favourite things (take fashion for example), this trend is making a comeback with new modern twists on it -- glass/window walls, interesting lighting, skylights, and more.
2) 3D-printed interior design
Source: archipreneur.com/3d-printed-interiors-making-way-department-stores/
Source: archipreneur.com/3d-printed-interiors-making-way-department-stores/
While 3D-printing is in its development and refinement stage, it is no surprise it has entered the realm of interior design, and not in a small way: “Architecture firm DUS has a vast expertise in architectural 3D printing, and is now applying its expertise to interiors and retail spaces.” (from: Archipreneur.com) and it looks fresh and stunning. We are excited to be following the development of complexity in this trend and are certain it will unravel in exciting ways in the coming months and years.
3) Japanese influence
Architecture and interiors are infused with transparency, air and light, manifesting in exquisite simplicity, elegance and minimalism true to traditional japanese designs. Its soothing and calming effect are a refreshing and much needed juxtaposition to the busy, chaotic, and often cluttered city and work life that many of us leave our energy at. Newly built homes on the higher end/luxury side of the spectrum flaunt japanese elements to evoke this tranquility and peacefulness that most of the potential buyers seek to experience as a refuge from their demanding careers.
4) Implied spaces/flex rooms
We (and probably you) like spaces we can play with. Spaces that can turn from a child’s corner into your grown-up home office, or art & craft room, or meditation altar. The space to express your individuality without predefined room roles is refreshing and inspiring. Look for homes that have these flex spaces and make sure to inspire prospective buyers with the possibilities they will have to turn the space into what is unique to them in this moment.
5) Geometric accents in furniture & decor
Geometric details such as a coffee table supported by metal wire structure resembling crystal, diamond and granite shapes yet hollow inside gives the home a modern, fresh, sophisticated but understated ambience. Shapes that look interesting from all angles and let light through by being hollow inside and are easy to move and transport for being light-weight have an appeal to the touch and to the eye. They are relaxing while also being intellectually stimulating as the geometry inspires creative and logical thinking. Metal elements can be gold, silver, chrome, bronze or black, all of which fit nicely into any contemporary home. We are seeing these trendy accents in homes of all sizes, from tiny condos to large luxury homes. It’s popular because it attracts buyers, so don’t miss your chance to attract eyes to your listing with the simple introduction of trendy shapes and textures. Plus they photograph beautifully.
Whatever the trend, introducing it in subtle or stronger ways can be beneficial for attracting buyers and increasing the speed with which the home is sold. What are some ways you can use these trends in your business?
To your success,
InFrame Team
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We’ve heard rumours (and you might have too) that Vancouver is a great place to live. Since we live here, it’s sometimes hard to notice what is all this greatness that makes this place a lifestyle gem, so to remind ourselves (and to inform you) of what it is we love Vancouver for, we’ve come up with a list of top reasons to live and buy in Vancouver. Take a look and let us know in the comments below your thoughts and whether you have your own special reasons that make Vancouver a fantastic place to live.
Nature meets City
Not everyone is a nature lover. But, when you step off the plane and take your first breath of fresh British Columbian air, you’ll reconsider. Nature is not only a magnet for activists, sports junkies and hippies (which do favor Vancouver), but it is the core element of the fresh, tasty, breezy, cleansing air you breathe every day. We have to admit we take it for granted and forget how lucky we are, but boy oh boy what a good reminder it is when you travel and come back home to feel the difference.
2) Coffee shops galore
It’s no secret that hipster(ism) became more of a mainstream now (despite its original intent). And there are reasons it’s so popular -- it’s cool, stylish, fancy and intelligent. It’s an attractive lifestyle that knows good coffee, sneakers, glasses, tech trends, and top nooks around the city. No better place to come be a hipster to the max than here in Vancouver. Chill vibes, rich nutty coffee, creative people… all in one place. Vancouver is notorious (in a good way) for all these things, and here’s a good list of coffee shops to call home: https://www.vancouvercoffeesnob.com/lists/the-10-best-vancouver-coffee-shops-of-2017/
3) Seawall
Vancouver wouldn’t be Vancouver without its magnificent 28 km seawall that wraps around the heart of the city and includes Stanley Park, beaches, False Creek, and Canada Place. Officially called Seaside Greenway, it is a path that you can enjoy with friends or alone, cycling or walking, running or rollerblading, sitting on benches taking in the view or as part of your daily commute to work. It’s really quite the spot to be on warm sunny days and is perfect for socializing or people-watching alone time. http://vancouver.ca/parks-recreation-culture/seawall.aspx
4) Beautiful homes
We didn’t make this post for no reason -- Vancouver offers wonderful homes, luxury condos, stunning architectural modern houses, and craftsman residences. Our housing market and property evaluations have been consistently on the uprise and with lots of beautiful properties listed (just check out this article where 10 out of 12 top property listings in Canada are from Vancouver) -- how does a buyer choose? Lots of choice brings lots of eyes and no wonder -- there’s plenty of lovely properties to view and consider. To make your property stand out from the crowd in this busy market, we can help -- just ask.
5) Ocean fun
Situated on the Pacific ocean shore, Vancouver offers you all kinds of fun you can (and can’t) imagine… Whale watching? Sure. Paddle-boarding while whales are watching you? No problem! The joy of ocean can be as accessible as your own back yard -- we’re that close. If resources allow, Vancouver is the perfect city to own a sailboat and cruise along its salty waters at sunsets, during Festival of Lights every summer to watch the fireworks or for weekend trips to the surrounding islands.
6) Mountain fun
Skiing, snowboarding, hiking, climbing, jogging, enjoying Christmas lights, reindeers and Santa, watching lumberjack shows, and wildlife...phew. We got tired just listing these! All of these activities are possible within 5-30 minute drive. It’s really hard to be bored when all of this is available at your fingertips. Just don’t forget to get out there and do these things once you live here (cough cough.. We’re guilty).
All in all, we’re happy Vancouverites and there are good reasons for it. We don’t hoard our happiness -- please come and enjoy everything Vancouver has to offer, we welcome new faces. Go ahead, make Vancouver your home. You won’t regret it!
P.S. Know someone considering moving here? Have potential buyers that are on the fence? Share this blog post with them to let the truth be known about great things in life such as living in Vancouver. It’s good karma points ;)
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Everyone knows the golden rule - first impressions matter. And what's even more interesting, the time it takes to form a first impression has been getting shorter and shorter as new research comes out. Currently, it's at 7 seconds, and that's not even nearly enough time for any sensory processing other than visual. Having said this, we think it's critical to have a stunning visual representation of whatever it is you'd like to impress with. For us, it's impressing you with our work and how beautifully we capture the essence of the homes. For you, as a real estate agent, it's the ability to impress a potential buyer. For your buyer, a beautifully represented property with stunning photography and video might be the selling point to get their decision-making partner on-board about buying this home, and may lead them to form that initial emotional connection, that intuitive bond with the property. These gut feelings are so vital to closing the sale, and while often unconscious, they are generally formed with first impressions. It is that first feeling of connection to the property that creates the thoughts that this could be their home (or not), and these feelings will stay. Buying a home can be like marriage, and every marriage started with a first impression. We recommend taking the time to think about how to form that first impression, and whether it's worth the extra time, cost and resources to you to ensure it's a fantastic one. May your clients say to you "I knew this was the one the moment I saw it" about the next home they buy from you.
Cheers to buying and selling homes, and to first impressions that make that possible
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In this post we decided to chat about what happens after we deliver photos/video for a luxury shoot to our agents? As a real estate agent you spend a lot of time and money to ensure the property looks its best before it is listed. You built a network of professionals around you that help you deliver the quality of service you promise to your clients. Staging, photography, cinematography, landscaping, matter-ports, printing etc..
As the photographers/cinematographers, we typical get to see the property when it is all ready and our job is to capture the property and tell its story. So the question is, who sees the final photographs and how are they being presented to the sellers/buyers. Does the agent set up a meeting with their clients to show the photographs/video? Does the agent send a Dropbox link with the assets? or do they simply get uploaded on MLS? Feel free to share your approach with us.
We think first impressions are super important! So if u don't already do so, why not use a stand alone website to visually present the property to the sellers and buyers? And, that's exactly what we offer to our agents.
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Inforgraphic is "a visual image such as a chart or diagram used to represent information or data.” Using info-graphics in property videos is becoming more and more popular.
We find Info-graphics Beneficial for:
a) Showcasing information about the community/neighbourhood
b) Highlight useful information about the property that the buyer needs to know
c) Outline the property line
d) Showcasing the location and its proximity to popular sites
e) Indicating luxury materials used in the house or any other unique property features
Here are a few examples of how we use info-graphics in real estate videos
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We are excited to share some of our favorite photos from this shoot. The whole week it was showing it would be sunny on a Sunday and that's when we were planning to shoot this property. Of course, you can't trust the weather forecast in Vancouver. We still had to shoot the property as the owners wanted to list it on Monday. It was raining at the beginning of the day as we were shooting and around 3pm the sun comes out. The place looked so beautiful with the natural light coming in that we couldn't help but re-shoot as much of the space as we could. Totally worth it !Enjoy the photos!
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This one has it all. Built by a former "GEORGIE AWARD RECIPIENT", AND IN THE BEST LOCATION ON THE SOUTHSIDE. 3 spacious and fully en-suited bedrooms up, and the perfect main floor, seamlessly blending the kitchen family-room with your huge covered and heated south-side patios. Mechanically superior, radiant heat, air conditioning, fully automated CONTROL 4, MIELE, WOLF, A WOK KITCHEN, WINE STORAGE, and the list goes on. Self contained 1 bdrm suite down, plus a media room, an extra bedroom, bathroom and rec-room with wet bar. This quality build, also does not have any sumps . Homes of this CALIBER are seldom offered, this close to EDGEMONT AND HIGHLANDS ELEMENTARY.
Agent:http://www.clivestevepaul.com/
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As most photographers would agree, it is much easier to make a pretty place look nice in photographs, but what do you do with not so pretty places. In this before and after photo, we spend sometime preparing the room to make it look organized. It was very dark inside and the windows were bright. The walls were uneven, green and there was a lot of furniture in the room. We didnt want the room to look too flashy so we painted in back some ambient light.
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