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The recent Google annual developer conference, Google I/O 2018 informs about several significant changes in its Android and AI features. Google I/O always brings large and exciting offers for its users. Now Google has shifted its focus to the AI re-branding. The company has been concentrating on introducing transitional phase in machine learning and AI.
At Google I/O 2018, the company made 8 big announcements and also introduced several new tools for developers to make their apps and services better. These announcements will bring a significant impact on every user and like before users will enjoy a trendsetting experience. At present, Google has focused on R&D on computer vision, natural language processing and neural networks.
In the following infographic, you will learn about the 8 big announcements of Google and how these changes will help you in your corporate and social life.
Want to get authority links but don’t know how! Guestographics method is the answer.
Guestographics, the act of guest posting with infographics has emerged as quite a productive technique of getting a high quality link and eventually attract more traffic. This method is well acclaimed by almost all digital marketers as the best link building strategies today. This popular trend in the industry has been serving many content marketers to gather the best SEO and enjoy the first-page ranking.
In recent times, infographics are considered to be one of the most strong link-building tools because of their shareable nature. This means the most effective way of using infographics to build high quality links is to share it mainly to copy the link source and re-post it on your blog. Through this strategy, one content type would receive dozens of links.
Brian Dean, founder of Backlinko as well as renowned “SEO genius” has listed the guestographics method as his favorite link building techniques of all times.
According to him, guestographics is a combination of three compelling digital marketing strategies: infographics, guest posting and link-building.
In this article, you will get to know the hidden power of guestographics. Improve your SEO strategy plan accordingly with the advantageous guestographic link building techniques.
What is guestographics?
When we delve deep into the guestographics meaning, we find that it’s nothing but guest blogging just with a little twist – the inclusion of images along with texts.
Content Marketers are of the view that of late, the guest blog posts are not providing useful results like earlier times. After Matt Cutts (American software engineer and Google’s head of webspam team) remarked on guest blogging four years ago that ‘guest blogging has become quite spammy.’ Since then and till today content marketers have been finding a fruitful way of proper SEO strategies and techniques.
Now guest blogging has been taken to the next level and hence guestographics method arrived.
Guestographics method, to put simply, is the process of creating infographics and publish them on other high ranking websites. It’s a practice of writing informative articles and transform into a visual asset. Guestographics thus mean informative graphics combined with unique contents. Wherein informative graphics drive real and organic traffic whereas the unique materials help to boost ranking.
Today, guestographics method is one of the proven SEO strategies.
Do you know why?
Brian Dean explains in his blog – How to Get Backlinks With Guestographics that people love to link to other sites when they find a combination of great content, targeted outreach along with added value which equals to links.
Therefore, the initial step is to publish engaging and informative stuff and present it in front of the right people. The moment you want to multiply your conversion rate you need to add some value to your otherwise excellent content.
According to several online research, it’s been seen that visual contents appeal the most to people. Hence, whenever a content marketer uses infographics to deliver information, there’s a noticeable increase in shares and traffic. Mentioned below are some of the tips for using guestographics – the recent link building blast for irresistible success in SEO 2018.
1. Pubish a Quality Infographic On Your Site
Publishing high resolution and quality infographics are mandatory. If you want other people to view and share your infographic, it’s compulsory to focus on the design elements. But besides designs, there are other factors too that would maximize sharing:
Choose a fresh and relevant topic
Create infographics on topics that are current and have some element to grab people’s attention. You need to find out what’s been the most discussed topic in the industry. What people want to know the most to gather knowledge for running a profitable business.
Consider using entertaining element
Entertaining contents capture people’s attention the most. Infographics are available of varied types and style. Plan the guestographic with some fun elements, cartoon characters etc. according to the seriousness of the topic. But your focus should be to present a type of guestographic whose themes resonate with the target audience.
Layout plays a significant role
You need to keep a balance between design and layout. Most of the infographics seem to fail because people concentrate more on design and forget about the plan. The layout is the method of organizing the information and then systematically presenting the data – also called the wireframe.
While organizing the layout –
Keep the best content at the top
Make it in a way so that it is easier to read
Plan the entire info flowing as a “story.”
2. Find Effective Link Prospecting
Once you publish the infographic on your site, then it’s the right time to find your link targets. The easiest method to see them is to type the target keyword on Google and you will find all the related pages.
3. Send Proposal to Show Your Infographic
After extensive research when you find related sites to your topic, you can send an email to them asking if they are interested in viewing your created material. Also, seek their permission to share your infographic with them. Let them know what kind of value addition you would do with your infographics.
4. Offer Your Prospects With Attractive Perks
Your prospects will listen to you and find your proposal interesting if only you can offer them attractive benefits in return. Hence, according to the Guestographic Method, you can provide your prospects to write a guest post for free. Once they understand that your offer is truly beneficial for them, they would happily accept your proposal and this way your infographics would have a maximum share.
5. Get Your Relevant Backlinks
The moment your infographic is embedded in another site, you can naturally get the link of that site in your website. The most interesting thing about guestographic is that, you get backlinks along with relevant content as well. Therefore, the purpose is served you satisfy Google ranking factors and you reach the top position.
Besides link building, guestographics also have several benefits. Listed below are some of the benefits:
Ideal Tool for Branding Your Company
When you create an infographic and post it on some other sites, it’s apparent that they are widely viewed as your potential and present customers. Your guestographics are the messenger of your brand because they are created with matching colors and tone according to a brand. Infographics are visual materials and hence they tend to have a lasting effect on the viewers’ mind.
Guestographics Lead to Lucrative Content Marketing
As the guestogrpahics method is the process of guest posting, therefore, when a high ranking site accepts and publishes your content, it means that your content marketing efforts are paying off. Getting backlinks through guestographics is a proven way to grab the attention of more and more viewers. You can then come up with a solid content marketing plan and measure success.
Guestographics Method is a Viral Marketing Technique
With guestographics, you can increase business revenue. Why? This is because the colorful display, design elements and attractive layout are easy to grab visitors’ attention more easily. Guestographics go viral because they get shares on websites, blogs as well as social platforms. When the material gets viral, there’s higher conversion rate and Voila! You have done it.
Guestographic – An Ideal Tool for SEO Experts
SEO experts love guestographics for on-page SEO because it’s the best method to get legitimate backlinks to the website. The links you receive complete all the requirement for Google ranking factor as these occur naturally and generate a lot of interest.
Guestographics are white hat link building methods. With a excellent quality guestographic, webmasters can solve the present day SEO problem of traffic generation and backlinking. Guestographics are natural way to earn backlinks because they are shared commonly with others. You get legitimate backlinks and your rankings improve. The method of guestographics is the fantastic way to drawing in more traffic to your website. However, an infographic created for guest posts needs to be of superior quality. Only then it would appear worthwhile and compel other users to share it.
Now as you are well aware of the guestographic method start with your visual asset. Going through the above tips, you can either create your infographic, or outsource them for more effect. Don’t worry it’s not a very tough job; you can do it perfectly as you have all the details to get authority links for improved ranking.
Want to create the most engaging guestographics? Your extended creative team Infographic Design Team is here for your assistance. We have a talented pool of designers who have updated knowledge of the infographic design elements and who are always prepared to serve you in the industry specific budget. Why waste time, click here to get your visual asses done.
Thanks to the constant evolution of artificial intelligence since the past year, the creation of chatbots for business has seen a striking rise on the digital platform. Today, chatbots are gradually making their mark in our lives by assisting in nearly every crucial aspects, especially, in the field of making purchase decisions. Today, a majority of the businesses online have included chatbot marketing in their branding strategies. It is needless to say, shopping with the guidance of chatbots is itself no less than an incredible experience for the customers, and that is why millions of people are today are gradually getting comfortable with this new way of marketing.
In this infographic below, learn how chatbots are slowly getting involved in our lives slowly and how it is going to give us a new way of looking into things.
Generating more leads is essential for every business organization. Finding the right target audience helps a company to flourish by boosting its profit. There are many ways for attracting more clients- marketers use specific marketing campaigns and advertisements. Amongst several proven generating sales leads ideas, Infographics play a huge role.
How to generate leads with infographics
An infographic is one of the most essential marketing tools. A well-thought-out infographic has the power to influence potential customers. Infographics are a beautiful combination of graphics, colors and texts, when designed perfectly will undoubtedly appeal the readers.
Why is infographic is essential for your business
Infographics are a form of visual communications and according to science 65%, people retain information provided through the visual medium. Digital marketers are of the view that publishing infographics have been one of the most influential social media marketing strategies.
Generate more leads with infographics: 5 clever ways#1: Intriguing Infographics – gateway to promote other content
Needless to say, every online marketer aims for driving conversions and is concerned with generating leads or getting more subscribers. Infographics play a vital role in this regard. These beautifully designed communicative materials can be used as a gateway to promote other content besides the primary documents.
An Infographic is essentially a visual storytelling medium, use this mode to ensnare the potential customers. To create the most enticing infographics and stand out from the rest of your competitors, sprinkle certain personal elements in it. Include those engaging parts of your contents that are powerful to grab the attention of your readers.
This trick will intrigue your audience and compel them to check your entire site. Infographics can act as a magnet to draw the readers to the main source of your story, i.e., the landing page of your website, an eBook download page, your blog section or the email newsletter. Finally, it becomes a confirmed lead generating tool.
#2: Promote your infographics on Social media
Lead generation through Social media is not a new concept but generating more leads through sharing of infographics in the Social platform is a fresh concept. At present, it’s something that everyone should be using to gain new potential customers. Sharing infographics on social platforms is among the guaranteed online lead generation strategies.
Promote your infographic design massively on Social media. Sharing infographics on the Social platform and motivating people to make further shares is probably the best lead generation system.
Do you know why Social sharing of infographics is considered among the proven ways to generate leads?
Marketing analysis shows that buyers tend to rely on those companies that have a Social media account. Additionally, Social shares impact your credibility. The more the infographic gets shared, the more people read it thinking it to be a useful piece.
Infographics are the source of knowledge delivered in a concise form. When you share these on Social media, they grab the attention of your leads. When you focus on providing high-quality content and distribute it through multiple channels, you collect leads for your business.
When you get shares on Facebook, LinkedIn, Twitter, Pinterest and so forth, the greater are your chances of improving your rankings in Google.
You need to perform Social media marketing cleverly. As your infographic has certain key messages, you can reuse and redistribute your infographic in chunks and bits. Cut each separate section into smaller chunks and post those separately to gain multiple impressions. Link these sections into your complete infographic.
Take a look at a few tips to promote your Infographics for fruitful effect:
Send out your infographic multiple times using hashtags and through multiple channels.
Create a blog that tells the story of the infographic and allows readers to share it.
Have an account on maximum Social media platforms, so your infographic is widely distributed.
#3: Develop a plan to increase the visibility of your infographics
To make your infographics prominent and visible, sharing only in one medium is not enough. Hence, you need proactive plans to make your infographics visible to everyone.
Besides sharing the infographic on social media sites, promote your piece through options in places like SlideShare also. Owned by LinkedIn, SlideShare is one of the popular websites in the world. Uploading your infographics in Slideshare is a convenient process and beneficial too. You need to create a presentation using software like Keynote, Powerpoint or Google Presentations and upload it to SlideShare. This way you can convey your message to a large mass and pull much traffic to your website.
Experts suggest – for b2b lead generation you can further upload your SlideShare on your blog or YouTube and Vimeo.
In addition to that, you can also create a page on your website exclusively to publish your infographics and enable readers to find your written piece easily.
Smart Tip A: If you want to share your infographic with the entire world, then ask your users to subscribe to your infographic the moment they visit it.
Call-to-Action or CTA buttons are essential for finding leads for your business. Hence, put up your CTA button strategically- either ask your readers to subscribe to an email newsletter or an e-book or ask them to fill in a contact form.
The most prominent place to put your CTA is- directly on the infographic, or another intelligent place can be on a landing page where the infographic links back to.
Smart Tip: While asking people to fill in the form, keep the item short. Ask the people to fill in only with important details. Several engaging form designs can accelerate the process of generating more leads.
Experts say that your level of communication should be clear and specific. Don’t trick your audience into filling up a form at the end of your infographic or downloading a video or email newsletter.
Let them know at the beginning of your plan, this thoughtful gesture of yours will engage the audience more to you and they would be less hesitant in completing your call-to-action feature.
#5: Off-site promotion is essential
Get an idea from other writer’s blogs and drive engagement to your infographic resource. Additionally, you can also use other people’s podcasts or arrange an interview. There are different ways too, write a guest post and promote.
Infographics are a beautiful expression of graphics and texts. Hence, you need an engaging combination of both. If you can’t design appealing infographics, don’t worry, take the assistance of Infographic Design Team to create amazing pieces.
Infographics are one of best ways for generating leads. But promoting them in a right way is also essential. There are various methods for improving info like sharing them on social media or post them on multiple websites. If you take guidance from the above clever ways, you will sure to gain success.
A content audit is the foundation of content strategy and it governs content marketing. It’s the practice of evaluating elements and information assets of a content. This methodical auditing process enables the webmasters to publish relevant and correct web content.
With Google’s major algorithm updates recently it has become mandatory for every webmaster to put more emphasis on presenting high quality web content to their audience. Or else Google penalizes those who don’t devote enough time in producing valuable web materials. This activity has taken a toll over the last couple of years and webmasters must take this into account for effective web content management.
Google Panda’s updates make things more complicated and hence high quality content becomes paramount. According to Panda’s recent updates- it would reward high-quality websites and belittle the presence of low content-quality sites in Google’s organic search engine results or SERP.
Following are the criteria depending on which Google Panda diminishes websites:
Thin or weak content structure
Duplicate or copied content from other sites
Low-quality pages that lack in-depth information
Lack of authority or trustworthiness
Content farming process or a massive low – quality pages gathered from other websites
Low-quality user-generated content
Content mismatching search query – Pages that make a false promise to the audience on search results but provide irrelevant contents leading to disappointment to the viewers.
Therefore, the entire scenario has given rise to the concept of a content audit.
Content Audit: A must for an effective Content Marketing
A content audit is a content review process of scrutinizing all contents on a website and assessing those to identify their relative strengths and flaws for further prioritization. The content analysis steps include qualitative assessment and evaluation based on the Key Performance Indicators (KPIs). Content audit for the website is necessarily a qualitative analysis of all the content on a site or social media presences.
Similarly, a web content also must go through the quantitative analysis to rank higher in SERP. Content inventory handles the process of quantitative analysis of a website. A content inventory is essential while doing a content audit because the process creates a log of all the content on your site- typically that include texts, documents, images and applications.
With Content inventory process you start with a website review, the system logs the records on a website for your reference and makes it convenient for you to perform a content audit. Further, this process of evaluation enables webmasters to take stock of onsite contents/content on print and decide for fruitful content solutions.
Why should you use content audit
Content marketing plays a huge role in the brand promotion and developing business recognition. A business shares relevant contents in the form of (texts, images or visuals) to its audience through various media- print (marketing collaterals), social media or website to tell them about the company, the products and services, It also offers other essential information that might benefit the readers too. Developing a content marketing strategy is quite critical because presenting valuable contents to the audience is a necessity.
Develop an effective content strategy and take your business to the next level.
A content audit provides an answer to the question – if the content is of any good or not.
Derek Slater states that with content audit you can find answers to the following five questions:
What content does the website already has?
Who is making this content?
How people find the content?
How is the content performing in a search engine?
Is the content current or an outdated document?
A content audit has become an integral part of content marketing. There are specific best practices which you need to follow if you want to rank in search results. By investing a little time, you can produce perfect and accurate materials for digital and print media.
Let’s delve into the purpose of a content audit that affects your SEO:
Find out ways how to escape a search engine ranking filter or penalty
Discover those contents that need editing to enhance the quality
Review those contents that require updates
Consolidate those contents that have overlapping topics
Removing materials that are no more relevant to the site
There are some services and tools to conduct a content audit. Additionally different medium requires separate treatment. Several content marketing experts suggest about two types of auditing processes – a full content audit and partial audit.
As the names imply, a full content audit is a comprehensive evaluation of a web content whereas partial review focuses primarily on a subcategory of the site. Moreover, there are content sampling that examines samples of content. You may select any method according to your requirement.
It’s quite natural for you to look for content audit best practices. Here’s a detailed website content audit checklist which you may refer to and conduct content audit efficiently.
Checklist 1: Deciding on the following audit goals and essential metrics before beginning the audit process
Determine web pages with high SEO potentials
Infer what kind of content update you require to make it more valuable
Assess and optimize internal content linking
Find out the most engaging types of content for the audience
Identify those topics that are sure to interest your visitors
Figure out what kind of content generates more engagement amongst your audience
Discover the best lead generation content
After determining goals correlate with relevant content metrics
Checklist 2: Creating an inventory of all published contents
Before starting with the audit process, it’s essential to collect URLs and data. Decide what kind of content you would like to review – the list can be huge: landing pages, internal content, blog posts, product descriptions, educational materials. Here’s the checklist for completing the evaluation process efficiently.
Gather URLs of those contents that you want to assess. You can use website analytics to audit your content. Additionally, it would provide you with the list of important web pages.
List the names of the content with the help of an online tool or a spreadsheet to sort them by different criteria.
Create the content audit worksheet based on the following categories:
Stages of a buyer’s journey
Type of post- blog/product description/ landing page
Format of the post- text/images/videos present
Publication dates and/or last modification dates
An example of HubSpot content audit process and the content audit worksheet.
Checklist 3: Collecting and assessing all Data
Data collection is a tedious process and requires extensive research. Hence you need to use content audit tool to collect data based on your goals and metrics automatically. One of the best and most used tools that help in effective audit process is SEMrush. Using this tool you can find data of social signals from Twitter, Facebook, Google+ and LinkedIn, backlinks, as well as user signals – for e,g average session duration and bounce rate. Finally, using each of your collected data and metrics, start to assess each piece of content according to your goals- which ones to keep, ones to update and ones to remove.
Checklist 4: Presentation of the summary and reporting
After completion of all the above steps, write a report and present a summary of the entire process. Include details of your content audit criteria etc. Create recommendations for the contents of internal audit report and summarize your findings.
A content marketer today needs to understand the importance of content audit. Every business owner must have an in-depth idea of the major aspects of auditing and evaluation. He must consider the process for immediate use to streamline his content marketing strategy. The old websites that have extensive content structure require pruning. With this fruitful content marketing strategy, these websites can develop value and weight.
If you think you are still lagging behind in the competition and want quality contents to enrich your website, besides blogs and copy-writing you can also try to include infographics or create brochures and posters to promote your brand. Get professional assistance from world class designers at Infographic Design Team and enjoy the perks.
The digital world offers some efficient and powerful tools for creating infographics. These tools make your infographic more visually appealing and engaging.
The top infographic tools available in the market enable the designers to:
Capture the viewer’s attention more than only black and white texts.
Helps the users to create a visually compelling and data-driven stories.
With the help of infographic tools, an organization can increase brand awareness and drive traffic by providing intriguing visuals.
In the recent times, infographics have become a widely used data visualization tool ideal for online marketing. Infographic ideas essentially present a topic in bite-sized pieces accompanied with images. Companies use is to inform the target audience about its products and services. As the market is overloaded with several online tools for creating infographics, it becomes hard for designers to choose which one to use.
To clear your confusion, here’s a list below describing Top 12 tools for creating infographics available in the market. Choose any according to your budget and requirement and enjoy creating stellar infographics.
Best tools to create infographics1. Infogram – Design engaging infographics in minutes
Infogram is a data visualization tool that lets the creator to design charts, infographics, maps and reports within a short span of time. The tool helps people to communicate with data in a clear and engaging way. Launched in 2012, Infogram is now the best infographic online tool. This tool benefits those who view data as a powerful communication mode when efficiently visualized. Users consider it to be the best data visualization platform amongst the wide range of tools for creating infographics.
Features and specification:
It has over 20 ready-made design themes to choose from.
Enables people to create their customized brand theme with colors, logo and fonts.
Infogram lets the designers create impactful charts and maps.
It comes with an easy to use drag and drop editor.
Offers the option to create fully responsive infographics.
Offers some basic templates which can easily be customized with the relevant statistics and graphics.
It has a user-friendly interface.
Bernard Marr (best-selling author & keynote speaker on business, technology and big data) describes in his article Data Visualization: The Best Infographic Tools For 2017 in Forbes, ‘Infogram offers 35 types of chart and 500 different maps, and a million stock images for creators to conveniently compose infographic in a way which will grab audience’s attention.’
Infogram allows us to create impressive and visually appealing designs within a very short time.
Infogram offers subscription-based service for both personal use and business requirement. You can choose your plan according to your condition.
2. BeFunky – Create prominent and persuasive infographics
Befunky is another best infographic creator that can help you create prominent, persuasive and useful infographic presentations. It offers fantastic Infographic Maker, easy-to-design templates, hundreds of design elements along with more than a million free stock images from Pixabay. The Infographic Maker helps you transform complex data into visually compelling stories. The tool is known to change the appeal of the marketing materials. Befunky is the easy-to-use tool; the process is very convenient – select a template, customize the theme with images and icons and finally personalize the infographic by adjusting the text, colors and layout.
Features and specification:
Photo Editor feature
BeFunky makes photo editing easy. The feature lets users turn their photos into something they impressive they wish for.
Collage Maker feature
This feature is ideal to present and create a mixture of pictures to tell a story or share a personal adventure to the audience.
The designer feature of Befunky enables the designers to create stunning designs. This tool is ideal for those who want to try their hand at designing and are a novice at Photoshop. With this Toolset, designers can create fully customized graphic designs.
Befunky has a different pricing plan for different people depended on their requirement. You can enjoy the set of befunky tools free of cost (basic). Upgrading to be fully plus will enable you to enjoy its service ranging from $4.95/mo (BeFunky Plus).
3. Visme – Build your infographic in minutes for free
Visme gives voice to your visuals with its sophisticated features. Visme enables a user to design not only engaging infographics but also presentations, graphics, banners and interactive tutorials. You can also upgrade your video and audio works with its hi-tech features of recording a voiceover directly in the editor. The tool also enables you to animate your content to make your infographic more interesting.
Features and specifications:
This free tool includes over 100 free fonts, millions of free images and thousands of quality icons.
This tool is mainly known for having a specialty- ability to handle animations and interactive elements.
An easy-to-use intuitive infographic maker that will transform the way your visual communication method.
Visme offers a free plan. But if you want to enjoy more service, you can get into premium plans to present to your audience marvelous content.
4. Snappa – Design the best Infographics with free infographic maker
Snappa, a graphic design tool offers free infographic maker. This one is ideally made for non-designers. Among all other free infographic tools online, with Snappa any novice can build designs just within 10 minutes.
Snappa includes some preset templates that are optimized for social sharing on the web.
Feature and specifications:
It offers a fully-featured graphics editor.
Snappa comes with a vast stocked library of visual asset photos.
The templates available are of high professional quality.
The tool has features to re-size your graphics magically.
The folder facility enables you to save and organize your designs properly.
The tool also allows you to Import your custom fonts.
Price plan is quite systematic; every account starts with the free plan. There are options for you to shift plans whenever you wish to.
5. Canva – Create beautiful designs and documents easily
Canva, a user-friendly online tool is appropriate for all kinds of design tasks. This powerful tool is suitable for creating brochures, presentations and many more design related activities. Canva has a vast library of icons, images and font to choose from.
Features and specifications:
It offers a dedicated free infographic maker that is stuffed with hundreds of free design elements and fonts.
Lets you present relationships between two or more datasets in an easy way.
Whether you need to compare and contrast different numbers or make track changes across a given period, you can use Canva.
Offers thousands of layout for designing social media graphics, presentations besides infographics.
Canva is ideally built for those who want to bring about a thoughtful approach to graphic design.
The product is available for free at the following facilities:
Two folders available to arrange your designs.
Up to 10 team members for free.
Available 1 GB storage for your photos and assets.
You can enjoy access to over 8,000 templates.
There’s also a facility to upload your images.
The product offers more premium elements that you can enjoy only for $1.
6. Piktochart – Helps you to create infographics online
Piktochart is one of the widely used and largely popular infographic and presentation tools. It reports having over five million users worldwide. Piktochart offers both a free version as well as a paid-for pro subscription. With this tool, you can get access to an increasing number of customized templates created by professional designers. It’s preferred by all because it’s a simple design software.
Any designer (beginner or pro ) can use this intuitive tool to give an extra edge to their visual story.
Features and specifications:
Custom editor lets you modify color schemes and fonts; you can insert graphics (pre-loaded) or upload necessary images.
The grid-lined templates available is helpful to align graphical elements and re-size images proportionally.
The plans available include a Piktochart package, plan for nonprofit organizations and separate plan for educators and students. In the Piktochart package, the free version provides three basic themes- Lite pricing plan for $15 per month or a Pro account available for $29 per month. Choose your plan according to your necessity.
7. Venngage – Easy-to-use tool for creating infographics
Venngage is another suitable and easy-to-use tool for creating and publishing infographics. This tool provides the users with a variety of templates, themes, hundreds of charts and icons. The tool also has features that allow you to animate your images to add more zing to your graphics. It’s a perfect interactive infographic maker.
Features and specifications:
Venngage has features categorized into three sectors- business, premium and education.
Offers customizable infographic templates and themes.
Enables the user to import data directly from your spreadsheets into the following chart styles.
Easy drag and drop facility that allows the users to pull widgets directly onto one’s canvas.
Gives you the facility to embed and link your infographics on your blog or website.
The user can choose from the three price plans according to their requirement. Students can enjoy free plans, business organizations can get started $49/ month and there are a premium plan for individuals $19/month.
8. Easel.ly – Ideal for both small and large enterprise
Easel.ly is a free infographic tool that offers the users with a myriad of different template styles to create modernly designed infographics. Business owners can use Easel.ly to customize infographics and allows access to a huge library of connector lines, arrows and shapes. The users can customize their infographic texts with different fonts, colors, text styles and sizes. The tool also allows you to upload your graphics and position them with one touch. Easel.ly is ideal not only for business owners but also for educators and students who want to make some visually appealing infographics.
Features and specifications:
It’s the simplest design tool
Offers a wide variety of free images and templates
It’s safe to use tool
For getting started, there’s the free option and the user can enjoy 60 images and ten fonts. If you want to get more resources, then your pricing starts at $3 a month.
9. PicMonkey – Best online image editor
PicMonkey, an online image editor is dedicated to designing beautiful infographics. A user can choose from the number of templates available and customize according to his design needs. PicMonkey helps users with a selection of tutorials -it teaches how to design an infographic, how tailor make a design to work on social media and how to utilize grid theory to create a more polished design.
Features and specifications:
Amazing Photo editor
Enables designers option for portrait retouching
Is one of the well-accepted infographic design maker of 2018
PicMonkey is a paid service with various options attached to it, but one can also enjoy the facility of the free seven-day trial to check if the editing options suit your business requirements.
10. Animaker – Video infographic maker for 10x better infographic
Animaker is one of the vital tools to make your infographics more interesting. This tool enlivens your static infographics by adding motion to it. Animaker is a tool sole dedicated to create video infographics.
Features and specifications:
Offers plenty of resources- charts, icons and maps
Enables you to create up to five 2-minute SD videos for free over a month
Initially, you can start for free and proceed according to your requirement. There are three categories of pricing status- personal, startup and business. Each category has its specific facilities. The price is planned according to the video length minute duration, no of exports, upload to youtube, download option, etc.
11. Adioma – Best infographic maker
Adioma is a superb infographic building tool that includes a range of templates, a massive library of icons and several color palettes. It offers its users a variety of generative templates and save the adjusting and realigning time of a designer. The makers can also enjoy the facility of template switching feature.
You can choose from the three available price plans. If you want more resources or improve your download options, you would require buying the expensive options.
Features and specifications
Comes with adaptive infographic templates
Has automatic icon to word matching
It has the most extensive icon collection
Easy export features
Provides you wide range of color scheme only in one click
Easy template switching facility
12. Biteable – Create the best video infographic
In 2018, video infographics would be an essential part of every organization’s digital marketing strategy. Biteable is one of the free video infographic maker tool that allows you to make engaging, entertaining and informative video infographics. Use Biteable to edit and create free infographic videos instantly.
Features and specifications:
Assists you to share your videos on YouTube, Twitter or Facebook after creation
You can create presentations, animations or slideshow
Offers relevant soundtrack – as a designer you can choose your required tune from the high-quality music library
Is available with hundreds of animated, live action or photo scenes in lots of different styles
Every business organization should enjoy the power of infographic. Infographic Design Team will help you to design engaging contents and woo your audience. The skilled professionals here are always ready to provide you every scope of creating excellent piece of work.
The infographics tools mentioned above are suitable to aid you to publish infographics online conveniently without any hassle. Whether a small or a big enterprise, these tools are helpful for all. However, the list is not all comprehensive; there are several other accessible and useful tools available in the market besides the tools above. As a designer, you can use any tool of your choice and present a visually stunning infographic for your audience.
Do you want to create a presentation for lasting effects?
Do you want your target consumers to take necessary actions just based on your presentation?
Read and find out tips for an excellent presentation. Get to know also, why in today’s high tech world presentation is an essential tool for business.
A presentation is one of the many ways of reaching to your target audience. Nowadays it has become a crucial part of everyday business operations. But creating a presentation is no easy task. In this fast track life, nobody has enough time to spend on anything that is uninteresting and doesn’t serve their purpose. So, as a marketing professional, you should look for ways to create a presentation that is engaging and effortlessly captures your audience’s attention.
Presentations are visual displays that combine several graphical images and stylish texts. To make it attractive and visually appealing, you need to use each element imaginatively. Choosing the right presentation tools like Powerpoint Online or Google Slides will enable you to produce creative powerpoint presentations.
If you want to make a PowerPoint presentation enticing? you can check out the elements and strategies used in the award-winning PowerPoint presentations.
When you create a presentation, you need to understand what you would deliver?
How would you like to inform your target client about your product and services?
Presentations can be of three types- analytical, informative and persuasive. All your design principles would depend on the type you choose.
Every presentation should have an exciting story to tell. Weave your thoughts with the format, and design each element. As you create a presentation, it’s necessary to understand audience’s psychology for presenting the best content.
Take a look at the 7 Pro Tips to Create a Presentation For Effective Communication:1. Create your presentation keeping audience first
The audience is key to success in every business. You organize a presentation session to inform your target audience about your product and services. Hence, during a presentation, your primary focus should be on your audience. Delivering a slideshow is an easy task, but satisfying your target clients is tough.
How to put your audience first?
Don’t make your presentation only a long list of products and services.
Engage your audience with your performance.
Make it an interactive and exciting session- e.g. before delving into the product’s features, ask your audience what kind of features would they expect from the particular product.
2. Share your presentation for greatest success
Your primary focus of creating a presentation is to inform people worldwide about your brand. How do you do this? Share a presentation online, bring more and more people to your company and brand through proper presentation distributing platforms. Needless to say, before incorporating social media into your presentation, first its essential to identify the channels where your audience is present.
3. Include Links in the presentation for effective communication
When you share your slides online, you need to incorporate clickable links so that clients can get more information on your company and brand.
These links are helpful to direct the audience to your company’s website as well as to other additional resources which are vital for their use. Presentations become useful when you include a link in the ‘ call to action’ button. However, it’s essential to understand that links don’t work in the first three slides of a SlideShare presentation.
There’s a specific trick to follow if you want links to work on all slides in a SlideShare display:
Before uploading a presentation to SlideShare, use presentation authoring software to create links. This way all links will work correctly in SlideShare.
4. Incorporate Call to Action message
Presentations become effective when you include ‘Call to Action’ in it. A ‘call to action’ approach directs your audience to further action. Guiding your audience to the next step is important because without proper advice your audience might not respond to your efforts in the way you expect them to.
Create a presentation with a call to action typically placing it at the end of the slideshow. Be clear with your message- make it clear and noticeable. A pro tip is – ‘If your presentation is lengthy then it’s better to add the message in the middle for a more effective result.’
5. Engage your audience with an spectacular design
Design is another vital criterion for a successful and productive presentation for business communication. Undoubtedly we all work to make it visually appealing. However, you must find out what are recent design trends today. What colors have more effect on your prospective clients? You are aware that a poorly designed presentation would reflect a gruesome image of your company.
Slide ratio is essential for both online/offline presentations. Mainly three aspect ratios are considered to be perfect for creating a compelling slide story- 4:3, 16:9 and A4 Print Ready. However many users are of the view that the 4:3 slide ratio is essential nowadays.
Colors play a huge role:
A presentation is primarily for grabbing the attention of the target clients and informing them about your company brand in an engaging way. Do you know the use of colors plays a huge role in capturing the attention of your audience? According to psychology, there are a few particular colors that have a dramatic impact on the audience. Regarding the uses of useful colors, a stunning example is cited in the blog ‘Color Psychology – What Colors Make Great’ by Noah Zandan. He explains that colors like red, blue, green and purple can influence the potential clients’ buying decision and further move him up to the purchase funnel.
Fonts also play a crucial role:
Presentation is a beautiful concoction of your public speaking skills and efficiently designed slides with readable fonts and impressive colors. Hence, when you create a presentation, you need to choose a font that can interest your client. Research has proofs that San serif font styles like Helvetica, Verdana or Calibri are more preferred by an audience. These fonts are also easily readable online.
Design slides with both (online and offline) audience in mind:
The best way to make a presentation is to create it for both online and offline audience. For creating a web-friendly design, keep the composition elements simple. Create SlideShare designs only with one or two main elements per slide. Envato Elements is an excellent source where you can find essential quality graphic elements.
Use high-resolution images
Images are a crucial part of your presentation. Hence you need to focus on using high quality images. Plan and incorporate visual content into your presentation with high-resolution photos. Besides every other element, crisp and clear displayed images are out to capture your clients’ attention and compel them to take an interest in your product.
6. Create your presentation with multimedia
If you incorporate multimedia, a visual presentation tools for your presentation, it becomes quite engaging and entertaining. According to surveys, the audience often prefers presentations that have some element of multimedia in it. This feature helps people to understand the theories that you explain. It is said that any online marketers have only first 15 seconds to make an impression on his client. Hence, in these 15 seconds if you can team up your presentation with the multimedia presentation, at least it would create a welcoming atmosphere and keep your audience glued to your presentation.
7. Choose the right presentation software
Choosing the right business presentation software tool is essential for effective communication. A presentation can become the useful model for information dissemination when it’s made using software with engaging visuals and animations. Hence, it’s necessary to choose the right presentation software tools to influence prospective clients’ attention and engage them accordingly. Besides the widely used Microsoft Powerpoint, there are several popular software tools online that can help you create an impressive presentation.
Here’s a list of the best business presentation software 2018 where you can find the best business presentation templates to influence your prospective customers.
A. WPS Office – offers free software for your presentations
WPS Presentation is ideal to use for your next presentation because it’s compatible with PPT and PPTX files. It’s free software and you can find an assortment of impressive templates, animations and range of transitions and effects. In addition to that WPS office has the facility for helping you embed numerous different file types- ( such as Flash SWF files and many other video formats).
B. LibreOffice Impress: offers stunning visuals and graphics
LibreOffice Impress is also a free presentation software that is known to impress the audience with its stunning visuals and graphics. This software is known to have features like import compatibility with Keynote files, export formats including SWF and also it provides full support for embedding fonts effortlessly in your presentations. LibreOffice Impress is an entirely free open source software. However specific features of the modern PowerPoint versions such as collaboration, internet broadcast and animated diagrams are not available in LibreOffice.
C. Canva: for a smart and stylish presentation
Canva enables you to create smart and stylish presentations in your browser ideal to help you make a difference amongst competitors. Canva is a user-friendly software that offers its service mostly for free account holders when you get started. If you look for exclusive designs, you can become a premium account holder and enjoy more options.
D. Prezi : create slick presentation with traditional slides
Prezi takes your presentation to the next level. This is next generation software using it you can create presentation extremely differently. This software enables you to create an eye-catching animated presentation and make your presentations public by default.
Presentations are spectacular ways to connect to audience. But to make it more engaging and compelling, use tools and software for your next slideshows. Presentations have three main purposes – to inform, to persuade and to build a good will with your clients. Therefore, you need to create attractive ones. The above pro tips will guide you and help you create enticing presentation and target a diversity of audience.
Want to create an engaging and irresistible presentation? Infographic Design Team has a talented pool of designers who will assist you to create the best presentation with world-class design ideas.
As the fastest growing site on the internet, Reddit is gradually becoming the hub of information. Thanks to its millions of unique visitors, Reddit experiences more than 100 million page views on a monthly basis. The latest Reddit Statistics shows that with its millions of users and audiences spread across this otherwise humble social media platform, any engaging content can instantly make news, instead, go viral. At first glance, Reddit might seem to you as an obsolete or Cretaceous period (of the internet)-like web page, designed poorly with the old school colors schemes, layouts and what not? But once you get to the nitty-gritty of it, you will be amazed to look at its diverse resources of information.
In a world that is booming with information than ever before, the human brain can often be bogged down by the vast range and kinds of information that is presented before us. It is perhaps this fact that contributes more than anything else to the birth of infographics. The human brain retains information better when it is presented in the form of images; especially in the cases of online content. This is where interactive infographics can steal the show for your business website.
Benefits of interactive infographics
If you have a small business which you are trying to improve and expand with the help of a website, an interactive infographic can have a lot of long-term benefits. These benefits can include:
• Making your content more engaging
• Making your content easier to be retained in the minds of your clients
• Infographics are more persuasive in helping to build a new client base
• Infographics help your clients to return for the same service or product
Infographics or interactive infographics: Which is the best option for your business?
In a recent study, data was provided in two different forms of graphics. One was a static infographic that listed out the main points of a certain business. The other was an interactive infographic in which the data that was presented was layered and multi-faceted.
The group of learners who went through this second set of infographics interacted online through the layers and retained the information that was presented in a clearer manner.
So what do you think made the difference? The interaction. Due to the interaction that the learners had with this set of infographics, the learners could not only retain the information more easily but also had a more enjoyable experience while going about the survey.
Tips for creating an engaging and interactive infographic
So if this influences you and you plan to check out some engaging and interactive infographics for your business website, here we are with some tips that can help you design the perfect infographics which can provide the best blend of information as well as fun!
1. Understand your audience
Knowing your audience and gauging their mental ability and preferences is one of the first areas of research that you must undertake before actually creating an interactive infographic.
For example, if you sell sports equipment, your interactions can be in the form of elements from the world of sports. Try masking the curser as a soccer ball or a baseball bat and watch your clientele relate more to the graphics.
On the other hand, if you are an e-book seller, add infographics that can allow your clients to check out the different formats that are available for purchase.
2. Gathering data that helps
If you think just adding an infographic with interactions can work wonders in drawing online footfall to your website, think again. Though interactions help to engage the learner’s attention, yet interactions without meaningful and contextual data can harm the client’s relationship with your business.
Imagine yourself in the place of your client. If you are going through the hassle of interacting with an infographic, you will obviously want something in return for your time and effort, won’t you? An interactive infographic needs data, and data that is relevant to the search of the client.
So if you sell eBooks and your infographic provides information on the history of eBook’s, this is not really relevant to the visitor to your website. Instead opt for an infographic that suggests a specific genre of books, that a prospective customer will enjoy going through.
3. Scrolling and how it can help
An easy yet effective way of adding interactivities to your infographic is by influencing your learners to scroll. While simple scrolling excites the learner who is in search of newer information, too much of scrolling can often end up irritating the reader, and so, it is imperative that you learn to strike a balance.
If you are opting for scrolling as a form of interaction, you can consider using layered content as information. The learner can move from one layer of information to the other by scrolling through varying complexities of content and interaction.
In fact, scrolling can also be effectively combined with other forms of information, such as clickable hotspots and smaller chunks of information in the forms of tabs or twisties.
4. Editing and improving your interactivities
While to a creator, the interactivities will always make perfect sense, it is important that you visualize each interactive infographic from the point of view of your customer. Is the infographic supplying the content that a prospective buyer will come to your website for? Are the interaction and the Call to Action texts clear enough?
Chances are that too complex an infographic can get lost in translation and through the actions that you want the user to undertake. As a general rule of the thumb, it is always more effective to have the learner know the basic information upfront.
The interactivity can be used to engage the learner further by providing smaller and less important snippets of information, which are good to know instead of must-know information.
5. Making it public
What is the worth of a creation if it is not known to the world? Once you have finalized and created your infographic, make sure that it is shared to the hilt. Turn to the world of social media and use Twitter and Facebook to share and generate more likes and retweets for your infographic, thereby popularizing your website and your products!
A small business needs great infographics to make it a success! So, if this form of marketing interests you, we can lend a hand to help make your business website more vibrant and interactive! With more than 700 clients all across the globe and over 2080 projects in our kitty, Infographic Design Team can help you create meaningful infographics in as few as 48 to 72 hours! Check out some of our samples on our website.
Do you have a business that you want to expand? Or a website where you want to draw more footfall? If you have answered in the affirmative to both these questions, here we are with a solution for you… Infographics. Yes, infographics can help address the above woes for you. If you are wondering how this can help your business prosper, read on to know the various tips on how to build backlinks with infographics.
A brief history of infographics
It has been almost a decade since infographics first came to the knowledge of the citizens of the internet. Gradually with a plethora of benefits, the use of infographics has witnessed a sharp rise over the recent years. So if you are wondering what is the secret behind the popularity of infographics, here are some ways in which they can prove to be really useful in drawing web traffic.
All about infographics
We all know the benefits of infographics, but what makes a good infographic? Here are some pointers:
1. A good design
Whatever the subject, a good and neat design can do wonders in popularizing your website. A great tip is to refrain from using an infographic just because you happen to like the design. Make it relevant to your content and purpose to help your clients relate more to it.
2. Effective creation
Be focused on the message that you want to impart through your infographic. Think of yourself in the place of your client. What kind of data would you be searching for if you were a visitor to the website? A process? Some figures? Shape your infographic accordingly. For example, if you would rather put in a process to demonstrate something, try adding a flowchart instead of an infographic depicting figures.
3. Promote the graphics
Create links leading to the graphics and build content focusing around it. Nobody likes to view another infographic just added to the screen without creating any tangible benefits to the knowledge base. So make the graphics as meaningful as possible and try and link them to other pages of content to popularize them further.
4. SEO rules
If your motive is to draw more traffic to your website by creating backlinks through infographics, an SEO search for the right terms as well as content can work wonders for you. check out the top search terms that people around the world are looking out for and then build your content around that. A perfect tip for drawing more virtual footfall to your website, this is a great way of helping you build more backlinks as well.
5. The perfect eye candy
Infographics should definitely showcase information. However, in the process of showcasing the required information, we need to make sure that we do not miss out on the look and feel of the website. One of the most important aspects of website designing is visual. Unlike the other mediums of communication, an online client’s first impression is through the eyes. So make sure that your infographic is both catchy as well as informative.
6. Sharing access
In a general way, infographics get shared a lot more regularly, especially if they are vibrant and full of information. In fact, a lot of websites would like to share an embedded code to your infographic on their website, which could help in a lot of cross-linking and an increase of traffic.
7. Social media is here to help
No one can deny the importance of the social media in today’s digital age? Whether it is Facebook or Twitter, the buzzwords are interactivity and interaction. So take advantage of this as much as you can! Share and retweet your infographic as a sneak preview of your followers and potential clients for their curiosity to be aroused. Not only this, sharing will also help you to broaden your audience and thereby increase your market base.
8. Bloggers can help
A great way of spreading awareness about your brand is to ask for help from bloggers. There are countless blogs on almost conceivable subjects in the world and hence almost all of them have regular readers who visit the site daily. So this is definitely the best platform your infographics to get the publicity that can draw more visitors to your website. Email bloggers who host a content or mindset and audience similar to yours and ask them to share the infographics with a link to your website and watch it grow!
Kinds of infographics
Now that we are aware of both, the benefits of infographics as well as the various tips that can help them be more successful in backlinking, here is a short account of the different types of infographics that you can opt for:
1. Static infographics
2. Interactive Infographics
3. 3D infographics
4. Short infographics
If this interests you and makes you want to revamp your website with some arresting infographics? But are you confused about where to start? Look no further. With our vast experience in the design field, Infographic Design Team is just the perfect help you need. What makes us special is the vast range of designs that we have created for over 700 clients across the globe.
Apart from infographics, our team of over 120 design specialists offers expertise in graphic design and video services. Our featured services include infographics, presentations, social media graphics and video infographics. So hop on to the design bandwagon and ask for a quote today!