Blogging in the form of a video is called vlogging. The purpose or objective behind a vlog varies from one individual to another. While some people start vlogging as a hobby, some use vlogs to make money by selling their ad space and eventually aspire to become a YouTube partner. To start vlogging, you don’t require a powerful video camera or a DSLR. All you need is a smartphone with a good camera quality. If you are a beginner looking to start a YouTube channel, here are a few important vlogging tips that you need to keep in mind:
Identify your niche
Before you venture into starting your own vlogging channel, it is important to identify your niche or area of expertise. As a first step, you can probably make a list of your hobbies and interests. While it is ideal to choose a niche that you are passionate about, it is also important to take a look at the most trending topics on the Internet. You can also undertake a research on most popular vlog subjects and base your channel on any particular aspect of that subject. If you want to grow your subscribers, you need to keep a close tab of your niche and watch out for the latest trends.
Create your own vlogging strategy
an unique vlogging strategy, you need to understand the three different types
These type of vlogs are also known as talking head vlogs in the sense that a person sits in front of a camera and talks about a subject or a topic. Such a vlog is mostly informational in nature.
Also known as How-to, this is a vlog used to demonstrate an action. Ideally, these vlogs tell the audience how to use a product. Unboxing videos are another popular form of vlogs that come under this category.
They are vlogs which are shot outside a studio space. Travel vlogs are a great example of this kind.
They are vlogs which are shot outside a studio space. Travel vlogs are a great example of this kind.
One of the
most important vlogging tips is to chart out a rough draft of your script
taking into consideration factors such as your skills, knowledge and actions. Although most successful vloggers keep it natural
without any artificiality, it is always important to have a well-written script
to ensure that you don’t miss out on anything. In case you are doing
demonstration vlogs like DIY hacks, you can prepare a list of props to save
time and efforts.
Choose your vlogging platform
When you think about vlogging platforms, the first one that comes to mind will be YouTube. Recent statistics suggest there are about 1 billion internet users who consume YouTube videos on a day-to-day basis. This means that the user-base of YouTube accounts for about one-third of the total internet population. You can also explore other vlogging platforms with considerable viewership such as Vimeo, Veoh, Dailymotion and Metacafe.
User-friendly apps for creating high
create incredible videos for your vlogs even if you are not a professional
photographer and videographer. All you need to do is install a high quality
video creation mobile application. Here are a few commonly used video creation
This is an excellent video recording app that offers you a plethora of control settings. The most striking feature of this app is that it is extremely user-friendly when it comes to adjusting aspects such as ISO, white balance and exposure of your video. You can also see other features such as video resolution, focus mode and frame rate using Cinema FV-5.
If you are looking to make creative videos with cinematic effects, then FX-Guru is a great tool to incorporate horror and sci-fi special effects. Once you download this app on your phone, you will have to configure your phone camera according to the video layout settings of FX-Guru. The best part of this app is the presence of Virtual Decals which will help in aligning in your shots in no time.
Easy video editing softwaresQuik video editor
Quik by Go Pro is one of the top rated video editing platforms available for IOS and Android. What is unique about this app is that you can directly import the photos and videos from your gallery, Google Photos and Facebook. You also have the option to individually crop and edit photos and videos with the necessary filters and VFX effects.
Magisto is yet another video editing app that offers step-by step instructions for video creation using a tile interface. After choosing your photos and videos, you can insert an appropriate filter and sound track. Also, there are easy mechanisms to crop the length of the video.
Vlogging can be a great influencer marketing tool for brands to connect with their audience at a more personal level. The greatest advantage is that vlogs can be a great tool to increase your brand reach by offering your customers a combination of information and entertainment.
Founded in 2016, TikTok is a highly engaging video platform with over 500 million active users spread across 150 countries across the world. The most striking aspect of this platform is that it allows the user to upload 15 seconds long videos with innovative dance moves, lip-syncing to several popular music.
this trend was first picked up by some of the popular celebrities like Tiger
Shroff, Disha Patani, Jacqueline Fernandez and Shahid Kapoor.Since then many
youngsters have joined the club. Today, there are about 15 million registered
users in India. Here are the top TikTok influencers in India who are
entertaining their audience with a great sense of humour and amazing acting
Based out of Mumbai, Aashika Bhatia is a leading actor and social media influencer. She started her career as a child artist in the Indian Television industry. Aashika is one of the top TikTok influencers in India with 6.9 million followers. She attracts her audience with vibrant musical videos featuring her friends and family.
Heer Naik is yet another popular TikTok influencer with 3.2 million subscribers. She is also a representative for TikTok India. Heer is greatly known for her transition skills, and this made her win the TikTok transition badge. Apart from TikTok, she also owns a YouTube channel with 20,000 subscribers.
Avneet Kaur is a leading actress in the Indian Television industry. She rose to fame with the reality show Dance India Dance Little Masters. Avneet also owns a successful TikTok channel with 8.2 million subscribers. She is also playing a leading role in one of the famous daily soap Aladdin-Naam Toh Suna Hoga.
Manjul khattar is a leading TikTok star with 8.5 million followers. What made him so popular is his quirky lip-syncs and comic video clips. He is also a professional singer and guitarist. Furthermore, Manjul owns a dedicated YouTube channel where he posts some of his quirky comic skits. Due to huge popularity on TikTok, he has earned several titles such as Ace Musical.ly Comedian and Style Guru.
Disha Madan yet another popular TikTok star is known for her amazing dancing skills and cute dumbsmash videos. Her lip-syncing videos to the sounds of Charlie XCX and Martin Tungevaag has earned her 3M followers. Apart from being a social media celebrity, she is also an entrepreneur with a dance studio known as Dance Corp.
Ahsaan Channa started her career as a child actor in Bollywood films. She has acted in several popular movies such as Kabhi Alvida Naa Kehna and My Friend Ganesha. According to Ahsaan, TikTok is one of her happiest places among all the other social media platforms. Her humorous lip-sync videos have helped establish herself as a successful TikTok star with 3.4 million followers.
Before becoming a social media personality, Nagma Mirajkar was working as a business developer for a leading hospital in Mumbai. Her stylish dancing videos have earned her the title of TikTok style guru along with 5.8 million fans. Prior to being an established influencer, Nagma handled her style blog called Oh My Gorg!
Awez Darbar is one of the talented choreographers in India. His great sense of humour and amazing acting skills have helped gain huge popularity on YouTube and TikTok. Awez has been successful in winning the crowned muser recognition with over 6.1 followers. He also collaborates with other TikTok stars to bring out quirky and funny videos for his YouTube channel.
Manav Chhabra is also yet another Indian TikTok representative with over 3 million subscribers. From comedy to transition and amusing music videos, Manav’s TikTok channel is a complete entertainment package. He started his TikTok journey in the year 2016, and his first video was inspired by the famous song ‘Me Myself and I’ by G- Eazy. Manav was crowned as an official muser in October 2017.
Faisal Khan is a leading fashion blogger and a model known as Mr Faisu on TikTok. What made him so popular is his fluffy and breezy hair style. He is also well known for his comedy mimics with over 8.3 million followers.
TikTok is a
great platform for brands looking for localised content strategies for their
influencer marketing campaigns. Most of the leading TikTok influencers are
well-versed in local languages and so collaborating with them would be a great option for brands to customise content
for regional audiences.
TDo you wish to expand your artistic horizons? Are you passionate about prints, textures, patterns and colours? Looking for some wonderful design ideas? If you love all things artistic or if you wish to decorate your dream home with some cool and trendy home décor, check out these talented home décor bloggers in India and get inspired!
Esha Gupta – Design Pataki
Esha Gupta is an interior designer by profession and is based out of Bombay. Her blog Design Pataki is more like an online magazine specially curated to provide information on trendy interior design spaces and home décor. Esha Gupta has created her blog as a discussion forum where people who have an inclination towards art and décor can share their knowledge and expertise with the other readers of the blog. Through Design Pataki, Esha aims to provide a fresh design perspective to her audience.
Sharon D’ Souza – The Keybunch
Sharon D’Souza’s The Keybunch is well known for eco-friendly and sustainable home décor ideas. What is so unique about The Keybunch is that the content of the blog is highly innovative and creative. Her fun section on DIY home décor ideas is so interesting that you tend to fall in love with her beautiful designs almost instantaneously. Another striking highlight of her blog is the ‘Décor Products that got my Eye This week’ where you can explore the newest home décor products in the market.
Bhavna Bhatnagar – An Indian Summer
If you want
to get your daily dose of design inspiration, check out the stunning blog ‘An Indian Summer’
curated by Bhavna Bhatnagar. The most striking aspect of this blog is its
attractive visuals. Bhavna’s vibrant aesthetic sense is evident from the layout
and design of the blog. Apart from reminiscing warm summer days, Bhavna also
enlightens her audience with some lovely home décor ideas from across the
Rukmini Roy – Trumatter
If you are looking for tips on beach house living, head out to Trumatter to give a soothing vibe to your home. Trumatter indeed has an attractive layout and design with an exquisite range of home décor photographs. You will enter into a world of fantasy with some breezy pictures of rustic furniture, distressed cool blue pillows and cushions with bright coloured curtains. Trumatter is also well known for DIY home décor ideas for converting your apartment into a countryside farmhouse.
Sudha Seenivasan – aegam
Seenivasan, a certified Interior Designer from Rutgers University, delights her readers with her unique and unconventional
design techniques. Be it traditional, chic, modern or contemporary, aegam has exclusive
design trends that will suit your taste and personality. Sudha’s creativity in
home décor designs can be attributed to
her vast expertise in the field of art, sketching, travelling and photography.
The most striking aspect of aegam is that you can explore a plethora of design
trends from across the world that can cater to all your functional and aesthetic
needs. Sudha is based out of Chennai and owns an interior design company with
the same name.
Rohira Khira – AA Living
is one of the most successful home décor bloggers in India. In her blog AA Living,
she offers a wide array of design trends that are classic as well as modern at
the same time. Based out of Mumbai, Rohira Khira is the owner and head designer
of her design firm with the same name AA Living. Through her blog, Rohini enlightens her
readers with simple tips on how to fuse creativity and quality to enhance the
aesthetics of any kind of home décor. She
won the Instagrammer of the Year in 2016 for her handle @aa.living as part of
the Asian Paints Indian Décor Influencer Awards.
Preethi Prabhu – preethiptabhu.com
working as an IT professional for eight years, Preethi ventured on to become an
entrepreneur with her own firm IndyaKaleidoscope. In her blog, preethiprabhu.com, Preethi
takes her readers through a journey of exquisite design trends from across the
world. Apart from home décor tips, Preethi’s blog is a good place to explore if
you are looking for innovative party décor ideas. She also gives simple tips to
make some lovely accessories for your homes
such as DIY antique picture frame and cage pendant lamp.
Pavithra Mohan – Masala Chai life
blog Masala Chai
life, Pavithra aims to showcase the rich heritage and history of
South Indian architecture. She started Masala Chai Life after completing a
diploma in arts management from Lasalle College of Fine Arts in Singapore.
Through her blog, she takes her readers through an artistic exploration of desi
architectural designs from over 400 renowned designers across the world.
If you are passionate about writing, then there is no better way than blogging to transform your passion into a rewarding career. With the help of engaging blog content, you can build your personal brand and earn a living through a freelance business. Setting up a blog does not take much of your time. If you are a beginner wondering on how to start a blog, check out our step-by-step instructions guide below:
Pick an area of interest
The first step to becoming a successful blogger is to choose an area that you are passionate about. In order to find an area of interest, make a list of your hobbies, talents and accomplishments. From health and fashion to food and home décor, you can create a blog on everything under the sun. Once you narrow down on your niche, make sure you read extensively in order to gain the highest form of knowledge on the subject. The only way to withstand competition is by choosing a niche that resonates with you.
Identify a blogging platform
This is a crucial step in your journey as a blogger. At this stage, you have to explore the various blog management tools and decide on the blogging platform that best suits you. Ideally, there are two types of blogging platforms- self-hosted and free. It is highly advisable to operate your blog using self-hosted blogging platforms. The greatest advantage of using this platform is that it allows you to host your blog using your own domain name. Also, you have full control over the contents of the blog. On the other hand, free blogging sites do not offer full authority over your blog. If you are considering serious blogging, the best choice would be WordPress.
Choose a unique domain name
Irrespective of the area of expertise, the domain name is what makes you stand out in the crowd. It is an important aspect of your online identity. There are numerous domain platforms that sell unique domain names. You will be the sole custodian of your domain as long you pay the annual subscription fee. Make sure you pick a unique domain name so that your readers can find you easily in different search engines. The most popular platforms to get domain names at affordable rates are godaddy.com, name.com and domain.com
Select a reliable web host
Another important aspect that determines the success of your blog content is its web host. This is a crucial factor as the performance of your blog greatly depends on the quality of your host. The web host is where all your content gets stored. Furthermore, it plays a huge role in ensuring that your blog is available to the readers 24/7. It is better to choose a reliable service provider as your host to facilitate hassle-free content management and maintenance for your blog. One of the widely recommended web hosts across the world is Bluehost.
Select an appropriate layout and design
Once you understand the basics of how to start a blog, the next step is to attract the attention of your readers is by working on good aesthetics for your blog. When it comes good aesthetics, the two key aspects that you need to focus on are the layout and design. You can choose an appropriate theme from a plethora of theme options available on the WordPress platform. An important point to note is that your design must never hinder the readability of the content. Make sure you don’t choose themes that are too jarring and over the top. Your readers will first notice the overall look and feel before the content of your blog. It would be great if you choose a theme that is best compatible with your niche and the content.
Create engaging content
This is an integral step where you have to decide on your content strategy. To ease out this process, brainstorm and make a list of topics that you would like to cover as part of your blog content. If you have an attractive design without great content, your blog is sure to be an utter failure. Before you actually put out your content, it is important to give the readers important information on who you are, your area of expertise, contact and details of your social media network. These details are crucial to determine the authenticity of your blog.
When it comes to influencer marketing, blogs are indeed a valuable asset just like social media posts. Taking note of this, brands must take efforts to collaborate with influencers who produce credible blog content. For instance, if a customer is searching genuine information regarding a brand, a review or a testimonial from a well-known personality is highly valued as it comes from a third-party source rather than from the brand itself.
Are you looking to update yourself on the nitty-gritty of the industrial and financial landscape of India? Whether you want to know about the latest startup trends or the changes in government policies that will affect your business, business blogs have everything covered for you. Apart from business trends, there are a plethora of finance bloggers who are sharing deep insights on several topics such as investments, personal financial planning, income tax, mutual funds, retirement plans, stocks and shares. We have curated a list of best personal finance and business bloggers in India taking into consideration factors such as quality of content, web ranking, expertise in the subject and frequency of blogging.
Business bloggers in IndiaArun Prabhudesai – trak.in
Founded in 2007 by Arun Prabhudesai, Trak.in is one of the most widely read business blogs in India. Arun always felt that the youth in India have huge potential, but they lack the necessary resources to understand the concept of entrepreneurship. This was the main motive behind Trak.in. Over the years, Trak.in has been successful in providing deep insights on the latest developments in the start-up space. Apart from informative articles, Trak.in also includes feature columns and expert talks from leading entrepreneurs in India.
Neil Patel – neilpatel.com
Being one of the New York Times bestselling author, Neil Patel’s blogs offer the most realist advice to budding entrepreneurs. His valuable business insights have played a huge role in the growth of tech giants such as Amazon and Viacom. Due to an innovative content strategy, this is one of the most renowned blogs in the world of business. The Wall Street regards him as a top web influencer. Apart from NeilPatel.com, he is also the founder of two other start-ups called Kissmetrics and QuickSprout.
Personal Finance Bloggers Vishal Khandelwal – SafalNiveshak.com
Safal Niveshak is a Hindi phrase for a successful investor. As the name suggests, this is an online investment guide founded by Vishal Khandelwal. Through his blogs, Vishal stresses the importance of investing irrespective of your age and salary to lead a stress-free life. He also gives useful tips on financial planning and how to manage your money smartly.
Manish Chauhan – jagoinvestor.com
Founded in 2007, this personal finance blog covers interesting aspects about investments, mutual funds, stocks, financial planning and tax savings. In Jago Investor, Manish Chauhan also focuses on effective financial strategies for companies that can help sail through adverse market conditions.
Deepak Shenoy – capitalmind.in
Capitalmind by Deepak Shenoy is the one-stop destination for you to learn everything about investing. According to Deepak Shenoy, his blog is a comprehensive guide that acts an unbiased and objective resource for all active investors. A financial analyst by profession, Deepak also gives meaningful insights on how to manage your stocks effectively so as to increase your savings and earnings.
Pardeep Goyal – cashoverflow.in
Cash Overflow by Pardeep Goyal is one of the best blogs if you are looking out to manage your funds more effectively and enjoy better financial freedom. According to Pardeep, an individual can seek financial freedom without compromising on his lifestyle. Apart from investment tips, Pardeep also provides a handy guide for his readers on how to run a successful online business and earn huge profits.
Ramit Sethi – Iwillteachyoutoberich.com
A New York Times best-selling author, Ramit Sethi’s blog I Will Teach You To Be Rich is all about money making. He offers useful hacks to master your psychology to achieve your financial goals within a scheduled time period. The interactive tools employed in his blogs help an individual to discover his potential to increase his savings on a regular basis. Apart from that, he also provides essentials tips on how to improve your negotiation skills and develop a successful online business.
Amit Kumar, ApnaPlan.com
Founded by Amit Kumar, ApnaPlan is an ultimate guide for all your investment needs. From loans and insurance to credit cards and mutual funds, this blog can help you make safe and secure financial investments. ApnaPlan is a good platform if you want to update yourself with the necessary government regulations in the financial sector.
Giveaways and contests using influencers are a great value addition for brands to achieve increased engagement in social media platforms like Twitter, Snapchat, Instagram and YouTube. The greatest advantage of conceptualising an influencer marketing campaign with a giveaway or a contest is that there is a sense of authenticity in the brand content and messages delivered to the audience. Incorporating innovative giveaways and contests in influencer marketing campaigns also play a huge role in achieving increased brand awareness and lead generation. Here are a few key aspects that every brand must consider in order to execute a successful giveaway campaign using various social media influencers:
Identify the objective of your giveaway campaign
By enhancing an influencer marketing campaign with giveaways and contests, brands can achieve a wide range of marketing objectives like boosting their social media community, driving traffic to the websites and landing pages or simply informing the audience about the various products and services. Here are a few common goals that are associated with an influencer marketing campaign based on giveaways and contests:
Giveaways and contests are a great way to promote a newly launched product. For instance, a brand can offer its new product or service as a prize for the contest, making it a viable opportunity to build brand awareness. Using influencers, brands must focus on strategising effective giveaways that have the ability to create powerful conversations about the newly launched product and instil curiosity among the audience.
Website or landing page traffic:
Incorporating giveaways in influencer marketing campaigns is a great way to drive traffic to the landing pages or website of a brand. By working with appropriate influencers and organising giveaways and contests for specific target groups, brands can boost campaign awareness and reach in no time. Influencers can drive traffic towards a brand’s landing page or website by conceptualising giveaways and contests involving activities such as filling of forms, subscribing to brand’s newsletter or sharing on social media channels.
Find the right influencer
Partnering with the right influencer is crucial for a successful giveaway campaign. A brand must follow few important guidelines before choosing the ideal influencer for their contests.
Identify influencers who persuade their audience to take an action using their content strategy. Be it likes and comments on Instagram or subscriptions on YouTube, an ideal influencer must be able to create an active discussion forum with their audience.
For a giveaway campaign to be successful, brands must also focus on choosing an influencer who is credible and authentic. A giveaway campaign using an influencer with organic followers will have a far-reaching impact. Additionally, if brands are considering to implement target group specific influencer marketing campaigns, then micro influencers would be a great option to achieve wider reach and engagement.
Understand how the giveaway works for social media
Before launching a giveaway campaign, brands must clearly lay down their rules and regulations in consultation with the influencers. The influencer and the brand must be aware of the difference between sweepstakes and contests. Ideally, a sweepstake is an activity in which the contribution from the audience is minimal and winners are picked up at random. On the other hand, for a contest to be successful, the audience responses are of paramount importance.
Influencer.in helped Softsens, one of the leading online shopping portal dealing with organic baby care essentials run a successful influencer marketing campaign. For this, Softsens collaborated with the leading mom bloggers on Instagram. The influencers asked the participants to share their favourite Softsens product that they would like to buy in case if they are given a free voucher. The rules of this giveaway campaign was clear and simple:
Follow Softsens on Instagram
Give the answers in the form of comments below the post
Tag 3 or 5 friends and use the hashtag #Softsens
Promote the giveaway on your Instagram account.
The winner was given a gift voucher worth Rs 500 from Softsens. Three other interesting entries were declared as runners-up and they won exciting discount vouchers.
Structurise the giveaway campaign
After clearly stating the rules and regulations of the giveaway campaign, brands must narrow down on the prize and strategise the intended action plan in accordance with the objectives of the campaign. Ideally, the action plan must include the intended responses and steps to be followed by the audience like liking, sharing, subscribing, following, maintaining a public profile and creating compelling content etc. Brands must advise their influencers to clearly communicate the terms and conditions of the giveaway campaign well in advance. A few important aspects that you have to keep in mind while drafting out the terms and conditions are the duration of the campaign, type of the social media profile, prize, mandatory actions, age and location specifications if any.
Executing and promoting the giveaway campaign
Execution is the most critical stage for any giveaway campaign. After selecting the influencer and clearly charting out the rules and regulations, brands must finally execute the campaign by promoting it on appropriate social media platforms. One of the important factors that contribute to the success of a giveaway campaign is that both the brand and the influencer must be in full alignment with the objectives of the campaign. Brands must regularly communicate with the influencers to understand the performance of the campaign at varying time intervals. A small mistake from either side can have a huge impact on the credibility and the reputation of the brand.
Furthermore, brands and influencers must always remember not to give any false promises to the audience. For example, if international shipping is not a viable option for the brand, then run a giveaway campaign by a targeting a particular locality taking into consideration factors such as feasibility and convenience. Also, brands must clearly discuss their expectations with the influencers in order to help them strategise appropriate content strategies. Make sure you incorporate these tips in your next giveaway influencer marketing campaign and grow your business.
Influencer marketing is a highly effective way of marketing a brand and one of the growing trends in the country. According to statistics, 70% of millennial consumers are influenced by the recommendations of their peers in buying products. This means, more and more brands are will start relying on this technique to increase brand awareness.
When brands are venturing into influencer marketing, the choice of platform is of paramount importance to get the maximum return on investment. While Instagram has become synonymous with influencer marketing, YouTube is quickly emerging as one of the most effective platforms for a wide number of successful influencer marketing campaigns. Investing in YouTube for influencer marketing campaigns is a great idea for brands from across sectors. Firstly, YouTube is one of the most unique platforms that gives brands direct access to the bottom of the funnel. So, an intelligent influencer marketing campaign can fetch you better conversion rates on YouTube. Secondly, if you are B2B brand, YouTube is a viable platform for you to produce influencer marketing campaigns with in-depth content aimed to educate rather than display. For instance, for a mobile app development company, you can produce informative videos targeting other businesses.
Following in the success of Snapchat and Instagram, YouTube has recently launched its story feature, enabling influencers with more than 10,000 subscribers to use this feature. The advent of YouTube stories will definitely be a powerful tool for influencers on YouTube to engage with their huge subscriber base in a new way. Here are few tips on how you can effectively implement YouTube stories while strategising your influencer marketing campaigns
What are YouTube Stories?
YouTube stories are short, mobile-only videos that can be created on the go. This is indeed a great tool to establish a more personal connection with the audience. Unlike Instagram, YouTube stories expire only after 7 days. Currently, this feature is exclusively available to creators with more than 10,000 subscribers.
Functions of YouTube Stories
30-second videos: Brands can accommodate mobile videos that are 30 seconds long.
In- feature editing: Just like Instagram and Snapchat filters, YouTube also offers a plethora of options to add music, text and stickers.
Multiple stories: Infinite number of stories can be incorporated at the same time.
Links to other YouTube videos: The links to other YouTube videos can be included in your stories.
Benefits of employing YouTube StoriesWider Reach
The greatest advantage of YouTube Stories is that they are visible to both subscribers and non-subscribers. In this way, influencers and brands can ensure a wider reach by increasing the number of their subscribers. Generally, the stories are featured in the “Up Next” sidebar next to the video.
Personal connection with your audience
Brands must encourage their YouTube influencers to use the story option as it is a great way to facilitate interaction with your audience. Influencers can easily interact with their followers responding to their stories. Also, the responses of the influencer or the brand can be viewed by anyone who comes across the story. This is indeed a flexible option for the audience to raise their queries and clarifications regarding the product or the service offered by the brand. Additionally, brands can keep the conversation going with the customers by connecting with them on a more personal level.
Less investment, greater visibility
The two main factors that are crucial for creating an impactful YouTube video are time and money. Ideally, it is observed that full-length YouTube videos require a huge amount of time, effort and money. On the other hand, videos for YouTube stories are easy to produce since they are of shorter duration.
Better community engagement
YouTube stories give you the opportunity to experiment with a plethora of content formats for better community engagement. Polls and contests are two powerful content formats that help a great deal in energising your followers and building brand awareness. These types of content can easily resonate with your subscribers, leading to a considerable increase in their screen time on the YouTube channel of your brand. Most brands are constantly looking for ways to strengthen the relationship with their audience. YouTube Stories are a great tool in this regard. They are a unique opportunity for brands to engage their audience with a behind-the-scenes or a teaser video of an upcoming influencer marketing campaign.
While charting a successful influencer marketing campaign, it is always advisable to follow the 3R rule: Resonance, Relevance and Reach. In this aspect, YouTube is the best platform as it is extremely user-friendly in terms of visually attractive high-quality content with a long lifespan. Unlike mainstream YouTube videos, stories are more instantaneous and spontaneous in terms of audience engagement and feedback. Brands can easily study and analyse what type of content works for their followers. A 7-day long influencer marketing campaign using only YouTube stories can create more far-reaching results than mainstream YouTube videos can.
Influencer marketing is an integral part of any successful digital marketing strategy. The power of an influencer campaign in creating a positive brand image is tremendous as compared to traditional social media marketing and content marketing. As a brand new year approaches, here are a few interesting influencer marketing trends that brands should incorporate in order to establish a powerful digital presence.
Exposure of your brand on IGTV should be one of the top priorities in your influencer marketing strategies of 2019. It is observed that, Instagram stories and posts seem to be ineffective for longer content formats and IGTV can be a viable option especially for Instagram influencers. This helps you in connecting with your audience for a longer time. Every time a brand adds a new video with an influencer, an orange notification pops up on the screens of the followers. Remember, it is all about timing, since live videos are the biggest buzz in social media platforms at the moment. Recent studies suggest that 80% of the followers of a brand prefer watching live videos of an influencer rather than reading their blog post. This will give you a great chance to get ahead of your competitors. The biggest advantage of IGTV is that it is absolutely free. From a well-established brand to a start-up, it is extremely economical for any brand to incorporate them, irrespective of their video budget. Some of the influencer sponsored programmes that could be implemented by brands through live videos include DIY activities, factory visits, store try outs, polls and feedback discussions with customers to name a few.
World of podcasts
It is safe to say that 2019 will be the year of podcast revolution! The past few years have witnessed an increased acceptance for voice search due to the advent of new technologies such as Google Home, Amazon Alexa and Apple HomePod, making podcasts the blogs of the future. Your audience will feel that the influencer is directly talking to them. This is one of the biggest advantages of podcasts since they help influencers connect with your audience at a personal level. Brands must run effective podcasts as they have the power to drive huge traffic. Influencers, on the other hand, must consider podcasts as a dominant tool and blogs as the secondary medium to increase engagement. Effective influencer marketing campaigns must focus on voice and sound rather visuals. Inviting an influencer to share their opinions about your product, making them take over your brand’s podcast and using paid advertising for this segment will help you to increase brand awareness and visibility.
Videos are one of the biggest influencer marketing trends for 2019. Recent studies suggest that more than three fourth of the Internet’s traffic is derived from only videos. What is unique about videos is that they are full of visuals, eye catchy, attractive and fun. They are an incredible platform for brands to build their visibility and credibility. Due to its visual nature, it is seen that the frequency of sharing videos are much higher than that of blog posts. Also, watching a video does not take much of user’s time. So, maximum impact can be created within a short time. Apart from credibility and visibility, videos guarantee maximum reach and ensures cross promotions. Incorporating influencer sponsored programmes through videos can be a huge success in leveraging all kinds of business. Facebook, YouTube, Instagram and Snapchat are main channels that brands should consider before strategising an effective marketing campaign.. Conducting a talk show with a group of influencers, sponsored feedback poll, product usage, social video segments etc. can be few ways in which brands can effectively incorporate videos.
Effective engagement measures the success of your influencer campaign. Brands must constantly indulge in finding creative ways and means to maximise the engagement for your posts. In order to optimise their content, brands must choose an influencer who can easily align with their values, products, services and audience. Also, the communication style of the influencer must match the tone and style of your brand. These factors play a huge role in determining the reach of your posts. Even though, number of followers of an influencer do play a huge role, what is more important is the quality of the content that they produce. They must create content that is unique and reflects the ideals of your brand. So it is important for influencers to find ways to indulge in regular conversations with their audience. Contests, giveaways and organising meet & greets are some of the effective ways to connect with your audience. Cross collaboration with another brand or an influencer is yet another trend which helps in building visibility and diversifying your audience.
The success of an effective influencer marketing campaign depends on the credibility of the social media profile of the influencer. So, it is important for brands to identify influencers who have genuine followers. This is mostly because there are influencers who buy fake followers merely to increase their network. Since such campaigns involve a huge investment, it is vital to use authentic influencers in order to create a positive image for your brand. For this, it is important to understand the difference between macro and micro-influencers. Macro influencers are celebrities who have a huge following on social media. Micro influencers, on the other hand, are not celebrities, but, they have a considerable amount of followers. They are more credible for various reasons. Firstly, they have a genuine interest towards the brand. Secondly, they are approachable, and thirdly, their opinions are easily trusted by the audience.
Brands must always remember to upgrade their tools and techniques every year in order to improve the effectiveness of their influencer marketing campaigns. Also, they must explore ways to make influencer marketing more data-based and transparent which, in turn, will help them transform their business strategies for better sales and revenue.
The marketing landscape in India has undergone tremendous changes since the advent of influencer marketing. This new-age digital concept runs on the age-old formula of word-of-mouth marketing, making it the most effective branding tool for all sectors. Hence, companies have realised the importance of allocating adequate budgets to deploy fool-proof influencer marketing campaigns in order to achieve a range of objectives such as brand awareness, amplification and lead generation. However, there are two sides to every coin. Let’s take a look at the biggest challenges brands face while adding influencer marketing to their branding strategies and our solutions to each and every one of them.
Adopting a narrow approach
Problem: Even though influencer marketing is a huge concept, it is observed that many brands have adopted a narrow approach while implementing it. They begin by finding an influencer who is right for their brand and formulate strategies that are ideal for a single platform – mostly YouTube or Instagram. So much emphasis is put on selecting the influencer and type of audience following them, that the platforms used by the influencer take a back seat. The campaign, in turn, does not achieve the desired results.
Solution: In order to tackle this issue, it is highly imperative for brands to broaden the scope of their influencer marketing strategy. Ideally, brands must try to incorporate influencers who have established their presence in lesser-known platforms as well such as Twitter, LinkedIn, Reddit and Pinterest. What is more important here is to select an influencer who can amplify his or her content according to the nature of the specific platform and the target audience.
Picking influencers based on followers and search words
Problem: Sometimes, choosing the right influencer can be tricky. Generally, most of the companies select their influencer based on the number of followers, frequently used keywords and feedback from their followers. Adoption of this strategy will not help you understand whether your content is reaching the right kind of audience.
Solution: While planning your campaign, make sure you clearly identify your target audience. Undertake a research on the nature of the pages and the content followed by the people in this group. Consolidate a few micro and macro influencers who can give you the best results with an appropriate content strategy. It is also logical for companies to invest in high-end technologies and tools that can help them find influencers who are on par with the campaign objectives. Remember, it is about the quality of the followers, not the quantity!
Using existing metrics for measuring ROI
Problem: Successful influencer marketing campaigns directly influence a brand’s visibility, awareness, conversions and search volume. However, even though these metrics are reliable, there are no specific ways to measure them.
Solution: When it comes to platforms like YouTube and Instagram, links are considered to be one of the most reliable sources to measure results. The best way to implement this is by creating a custom UTM links for every influencer marketing campaign. These will help you assess the traffic to your website using Google Analytics. For example, in the case of an e-commerce site, you can get all the necessary data required such as the number of views, clicks and visitors to the volume of sales and the total revenue generated. The ideal way to monitor results on YouTube is having a link in the description which will direct the customers to the actual product. YouTube analytics will help brands analyse the performance of their video to make necessary alterations in the content. However, monitoring the success of Instagram posts is even more difficult when compared to YouTube. In order to get the desired results, it is always best to use the swipe up feature which enables you to add the appropriate link to the product.
We helped one of the leading e-commerce brands in India, Craftsvilla, execute an interesting influencer marketing campaign to instil the idea that fashion is beyond all labels. In order to promote the concept, we collaborated with 20 leading woman influencers in India. The campaign was closely monitored in terms of engagement and reach using custom UTM links, and witnessed staggering results.
Lack of standardised rates for sponsored content
Problem: Every influencer decides their remuneration based on the type of the post and the time spent on creating it. Due to the absence of set guidelines and regulations, there is a huge variation in the sponsored rates of various influencers. Negotiation of rates is not possible since there is no basis for comparison.
Solution: Brands can decide on the rates based on the content and channels incorporated by the influencer. The number of genuine followers could be another baseline. For instance, rates of influencers with less than 10K followers will be much lesser than that of influencers with more than 1 million followers. The influencer should be chosen in accordance with the objectives of your campaign. Since high-quality videos are required for successful YouTube campaigns, the rates charged by YouTube influencers are generally higher as compared to influencers of other platforms such as Instagram and Facebook.
Working with unresponsive influencers
Problem: Sometimes, influencers avail a product or a service from the brand and stop responding to them, without posting any type of content in their social media networks. This is one of the biggest problems faced by all the influencer marketers across the world. In such instances, brands witness a huge financial loss.
Solution: The best way to curb this problem is to undertake an extensive research about the influencers in order to understand their work history which includes the brands and the campaigns involved with them. Every brand must ensure that the influencer chosen is on the same page as they are. Make sure you have a clear understanding of the expectations of the influencer. Chart out a campaign brief or an agreement stating the objectives and the terms and conditions of your campaign. With a contract agreement in place, the influencers will have a better understanding of their roles and the benefits of a sponsored campaign.
Fake followers and loss of integrity
Problem: Recent days, it is observed that influencers tend to buy followers with the aim of becoming a social media giant. A huge percentage of followers of such influencers might not be genuine and authentic. This is also one of the biggest challenges faced by brands making it difficult for them to distinguish between fake and genuine influencers. On a larger scale, this is also a problem that questions the integrity of influencer marketing campaigns.
Solution: Engagement is the biggest factor that differentiates a fake influencer from a genuine one. For instance, if an influencer has an engagement rate of less than 2%, then it is pretty evident that he or she is an illegitimate influencer. Brands must maintain a well-established system to understand the nature of the followers.
Lack of influencers in unconventional sectors
Problem: There is a growing community of influencers especially in the areas of fashion, beauty, lifestyle, fitness and food. But, there are hardly any influencers when you consider fields such as chemical engineering, logistics and banking.
Solution: It is highly imperative to make influencer marketing more comprehensive so as to apply the concept across all sectors. Verticals like finance and logistics must strengthen their initiatives to tap and identify industry experts as potential influencers who can help them scale their business. This can ensure equal distribution of influencers across all sectors.
In a fast-growing industrial landscape, implementing effective influencer marketing strategies will help a great deal in withstanding competition and achieving high revenue in the long run. You need not think twice to incorporate influencer marketing as one of your digital marketing strategies. In order to execute a successful influencer campaign, it is important you take the right kind of guidance and support from reputed influencer marketing agencies such as influencer.in.