An act of putting what is on our mind in the form of words is called blogging. With the help of technological advancements blogging has become one of the most important means of communication today. Blogs have become a platform for people to share ideas, information and even interact with like-minded people.
Do you have what it takes to become a successful blogger? Do you want to become an influencer who can reach out to many? Do you have the passion, organizational skills, creativity and personality to become an influencer? We have a comprehensive guide on the traits you need to possess in order to become a successful blogger which explains why these traits are important to become an influencer. Need a comprehensive roadmap to build your blog? Click to read more.
Influencer marketing today is one of the most effective digital marketing techniques to help brands connect with their audience. Multiple sectors and industries have witnessed the power of influencer marketing across social media platforms and in particular Instagram. FMCG brands, too, have adopted Instagram influencer marketing to boost sales and create brand awareness. However, in a space bursting at the seams with similar products, FMCG brands will have to up their game to stay relevant. Let’s a take a look at some advanced Instagram marketing techniques FMCG brands can leverage to stay ahead of their competition.
Leveraging Instagram Stories and
Instagram Television or as it is more commonly known – IGTV, is another new feature that can benefit FMCG brands. While Instagram Stories are popular for quick updates and behind-the-scenes videos, IGTV is the more polished sibling offering you a 60-minute window to create and curate quality long-form content, educate audiences and builds long-term relationships. One exciting way to leverage IGTV is to include a link to your website or product catalogue in the video description. FMCG brands can partner with Instagram influencers to showcase and review their products or even demo new ones via long-form videos on IGTV, leaving the link to their e-commerce platform in the description. For instance, a famous makeup influencer could go live on IGTV and demonstrate her skincare routine with a link to buy a particular brand’s products from their online store.
Instagram Stories, too, share a similar process. There are currently 400
million daily active users on Instagram Stories, making it one of the most
effective strategies an FMCG brand can leverage. FMCG brands can make use of
the “Swipe Up” feature on IG Stories to drive traffic to their website or
product pages, where customers can preview products and make a purchase.
Influencers can also add shoppable stickers within their Stories to tag
products inside their post with links and prices. This, in turn, will drive
traffic and sales for the partner FMCG brand.
Boost sales via discount and
Another effective Instagram influencer marketing technique for FMCG brands is to offer their customers discount codes. FMCG brands can partner with multiple influencers to feature their products or review them and share a discount or promotional code for influencers to give their followers. This strategy is often employed by retail, fashion, beauty and skincare brands in the FMCG industry.
Take for example when Malvika Sitlani partnered with Clinique on their new
Moisture Surge line. Malvika’s post displayed an affiliate code – “CLINIQUENYKMALVIKA”,
by which her followers could avail a free Clinique lipstick and blush combo on
A simple, yet effective strategy, discount codes present a win-win situation for both FMCG brand sand influencers. FMCG brands can benefit from increased store visits and purchases, while influencers will feel they are able to give back to their followers. Don’t forget to check out our list of top Instagram beauty influencers you need to follow here!
Try coupon codes and giveaways
Another way to raise brand awareness and maximise on engagement with your current target audience is by running a successful giveaway campaign. FMCG brands can partner with influencers to create innovative giveaway campaigns for engagement and lead generation, new product launches, or even just to boost traffic and sales. Take for instance our recent campaign for Fashor. Influencers shared posts of themselves in Fashor’s outfits with instructions to follow to participate in the giveaway contest.
All their followers had to do was choose an outfit from the Fashor
website, share the same picture on Instagram story, tag Fashor along with three
friends and finally follow Fashor on Facebook and Instagram. The winners would
be given a Rs. 2000 gift voucher to shop to their heart’s content.
Take advantage of Live Streaming
Instagram’s Live Streaming option allows FMCG brands and Influencers to capture their audience’s attention with a product launch or exclusive behind-the-scenes footage. The advantage of a live stream is that users can engage immediately with influencers and ask questions regarding various products, thereby maximising engagement and brand awareness.
The benefit of Instagram Takeovers
Instagram Takeovers are neither a tool nor a feature, but an effective
Instagram influencer marketing technique. FMCG brands can collaborate with a
few influencers who will “take over” the brand’s Instagram handle for the day.
This technique offers a simple way for brands to benefit from new audiences
tuning in to listen and watch a well-known influencer’s thoughts on the brand;
it also simultaneously provides brands engagement with their current audience
as well as newer ones.
Instagram influencer marketing is a sure-fire way for FMCG brands to reach a larger audience and boost sales. With frequent collaborations, you can build loyalty and increase your brand’s exposure. We hope our advanced Instagram marketing tips have inspired you to explore new avenues of Instagram Influencer marketing. Be sure to reach out to us at Inlfuencer.in to launch your first campaign and don’t forget to check out our in-dept article on Influencer Marketing 101: Your definitive guide to promoting your brand.
In today’s digital world, it is so important for doctors to build a strong online presence to stay relevant and visible. Internet is the go-to place for people to search about every medical condition, symptoms and remedies that they come across. So, if you are a doctor, there is no better way than medical blogging to provide authentic and credible medical information. Having a medical blog not only enhances your career but, also helps you strengthen the relationship with your patients. This, in turn, leads to increased referrals and brand awareness of your clinic. Here are a few key pointers that you need to keep in mind if you wish to build a successful doctor blog:
Focus on a specific
The most important consideration while building a medical
blog is its target group. It is always a good idea to focus on a specific
audience, and the best way to do this is by undertaking a demographic study of
your patients. Hold discussions with your patients and try to understand what
they would like to know and read. Also, try to gather as much information as
possible on key parameters like gender, age, education and health condition.
For example, if you are a pediatrician, your target audience would be parents
of young kids. In case you are a doctor specialised in diabetes, you can
customise your blog with exclusive sections for youth, elderly and kids.
Choose your topics
As a doctor, it is your responsibility to provide only
credible and authentic information. You are an informed individual in the world
of medicine, and people will trust your content blindly. So, it is important
for you to be objective with your blog topics. To be on the safe side, prevent controversial
issues from making an entry into your doctor blog. In case if you are planning to write on one,
it is always a good idea to present both stances of the issue. This should be
one of the key considerations of your content marketing
strategy. You must also avoid using offensive comments against
pharmaceutical brands and other medical professionals.
Do not use medical
You must focus on developing a polished and refined language before venturing into medical blogging. The concept of medical blogging is different from that of writing a medical journal. A medical journal might employ technical jargons whereas medical blogging is all about simplifying the medical content with layman terms. If you are not crafting your content in simple terms then, your audience might find it intimidating and will leave your blog eventually. A successful blogger is one who establishes a one-to-one connection with his/her audience. Hence you must adopt a content strategy that will reflect your personality and style.
Implement medical SEO
A doctor blog that appears at the top of the search results is indeed a successful one. The best way to achieve this goal is by search engine optimisation. Before crafting the content of your blog, you must identify the right medical keywords that have high search volume. Apart from optimising the content, you must also ensure that your blog is extremely secure, fast and mobile friendly. Optimising your content is extremely crucial to increase the organic traffic and visibility to your blog. To build more credibility and authencity to your content, you need to build off-site authority for your medical blog through social networking sites and directory citations. Some of the popular tools for medical blogging are LSI Keywords, Google Keyword Planner and HubSpot keywords tool.
Medical blogging is a great way to inform, educate and
enlighten your audience with authentic information on health and wellness. At
the same time, this is a type of blogging that is quite critical and serious in
terms of the content being delivered. For example, if you are writing a blog on
a newly launched medicine, it is always important to write a disclaimer
regarding the dosage. You can create a
disclaimer stating that medicine should be consumed only after proper consultation
with the doctor. Such disclaimers can avoid serious repercussions on your
patient’s health. Furthermore, if you are talking about a medical miracle, you
cannot divulge any information about the patient without his or her consent.
Protecting your patient’s identity is an important aspect of professional
decorum to be maintained by a medical blogger.
The quality of content is what differentiates a medical blogger from a normal blogger. Your blog is intended to provide scientific information to the audience in simple terms. Due to this reason, the standard of content expected out of a doctor blog is quite high. If you establish a successful medical blog, then it can also serve as a reference material for medical students and researchers. This is also a great way to enhance the reach and visibility for your blog.
Blogging in the form of a video is called vlogging. The purpose or objective behind a vlog varies from one individual to another. While some people start vlogging as a hobby, some use vlogs to make money by selling their ad space and eventually aspire to become a YouTube partner. To start vlogging, you don’t require a powerful video camera or a DSLR. All you need is a smartphone with a good camera quality. If you are a beginner looking to start a YouTube channel, here are a few important vlogging tips that you need to keep in mind:
Identify your niche
Before you venture into starting your own vlogging channel, it is important to identify your niche or area of expertise. As a first step, you can probably make a list of your hobbies and interests. While it is ideal to choose a niche that you are passionate about, it is also important to take a look at the most trending topics on the Internet. You can also undertake a research on most popular vlog subjects and base your channel on any particular aspect of that subject. If you want to grow your subscribers, you need to keep a close tab of your niche and watch out for the latest trends.
Create your own vlogging strategy
an unique vlogging strategy, you need to understand the three different types
These type of vlogs are also known as talking head vlogs in the sense that a person sits in front of a camera and talks about a subject or a topic. Such a vlog is mostly informational in nature.
Also known as How-to, this is a vlog used to demonstrate an action. Ideally, these vlogs tell the audience how to use a product. Unboxing videos are another popular form of vlogs that come under this category.
They are vlogs which are shot outside a studio space. Travel vlogs are a great example of this kind.
They are vlogs which are shot outside a studio space. Travel vlogs are a great example of this kind.
One of the
most important vlogging tips is to chart out a rough draft of your script
taking into consideration factors such as your skills, knowledge and actions. Although most successful vloggers keep it natural
without any artificiality, it is always important to have a well-written script
to ensure that you don’t miss out on anything. In case you are doing
demonstration vlogs like DIY hacks, you can prepare a list of props to save
time and efforts.
Choose your vlogging platform
When you think about vlogging platforms, the first one that comes to mind will be YouTube. Recent statistics suggest there are about 1 billion internet users who consume YouTube videos on a day-to-day basis. This means that the user-base of YouTube accounts for about one-third of the total internet population. You can also explore other vlogging platforms with considerable viewership such as Vimeo, Veoh, Dailymotion and Metacafe.
User-friendly apps for creating high
create incredible videos for your vlogs even if you are not a professional
photographer and videographer. All you need to do is install a high quality
video creation mobile application. Here are a few commonly used video creation
This is an excellent video recording app that offers you a plethora of control settings. The most striking feature of this app is that it is extremely user-friendly when it comes to adjusting aspects such as ISO, white balance and exposure of your video. You can also see other features such as video resolution, focus mode and frame rate using Cinema FV-5.
If you are looking to make creative videos with cinematic effects, then FX-Guru is a great tool to incorporate horror and sci-fi special effects. Once you download this app on your phone, you will have to configure your phone camera according to the video layout settings of FX-Guru. The best part of this app is the presence of Virtual Decals which will help in aligning in your shots in no time.
Easy video editing softwaresQuik video editor
Quik by Go Pro is one of the top rated video editing platforms available for IOS and Android. What is unique about this app is that you can directly import the photos and videos from your gallery, Google Photos and Facebook. You also have the option to individually crop and edit photos and videos with the necessary filters and VFX effects.
Magisto is yet another video editing app that offers step-by step instructions for video creation using a tile interface. After choosing your photos and videos, you can insert an appropriate filter and sound track. Also, there are easy mechanisms to crop the length of the video.
Vlogging can be a great influencer marketing tool for brands to connect with their audience at a more personal level. The greatest advantage is that vlogs can be a great tool to increase your brand reach by offering your customers a combination of information and entertainment.
Founded in 2016, TikTok is a highly engaging video platform with over 500 million active users spread across 150 countries across the world. The most striking aspect of this platform is that it allows the user to upload 15 seconds long videos with innovative dance moves, lip-syncing to several popular music.
this trend was first picked up by some of the popular celebrities like Tiger
Shroff, Disha Patani, Jacqueline Fernandez and Shahid Kapoor.Since then many
youngsters have joined the club. Today, there are about 15 million registered
users in India. Here are the top TikTok influencers in India who are
entertaining their audience with a great sense of humour and amazing acting
Based out of Mumbai, Aashika Bhatia is a leading actor and social media influencer. She started her career as a child artist in the Indian Television industry. Aashika is one of the top TikTok influencers in India with 6.9 million followers. She attracts her audience with vibrant musical videos featuring her friends and family.
Heer Naik is yet another popular TikTok influencer with 3.2 million subscribers. She is also a representative for TikTok India. Heer is greatly known for her transition skills, and this made her win the TikTok transition badge. Apart from TikTok, she also owns a YouTube channel with 20,000 subscribers.
Avneet Kaur is a leading actress in the Indian Television industry. She rose to fame with the reality show Dance India Dance Little Masters. Avneet also owns a successful TikTok channel with 8.2 million subscribers. She is also playing a leading role in one of the famous daily soap Aladdin-Naam Toh Suna Hoga.
Manjul khattar is a leading TikTok star with 8.5 million followers. What made him so popular is his quirky lip-syncs and comic video clips. He is also a professional singer and guitarist. Furthermore, Manjul owns a dedicated YouTube channel where he posts some of his quirky comic skits. Due to huge popularity on TikTok, he has earned several titles such as Ace Musical.ly Comedian and Style Guru.
Disha Madan yet another popular TikTok star is known for her amazing dancing skills and cute dumbsmash videos. Her lip-syncing videos to the sounds of Charlie XCX and Martin Tungevaag has earned her 3M followers. Apart from being a social media celebrity, she is also an entrepreneur with a dance studio known as Dance Corp.
Ahsaan Channa started her career as a child actor in Bollywood films. She has acted in several popular movies such as Kabhi Alvida Naa Kehna and My Friend Ganesha. According to Ahsaan, TikTok is one of her happiest places among all the other social media platforms. Her humorous lip-sync videos have helped establish herself as a successful TikTok star with 3.4 million followers.
Before becoming a social media personality, Nagma Mirajkar was working as a business developer for a leading hospital in Mumbai. Her stylish dancing videos have earned her the title of TikTok style guru along with 5.8 million fans. Prior to being an established influencer, Nagma handled her style blog called Oh My Gorg!
Awez Darbar is one of the talented choreographers in India. His great sense of humour and amazing acting skills have helped gain huge popularity on YouTube and TikTok. Awez has been successful in winning the crowned muser recognition with over 6.1 followers. He also collaborates with other TikTok stars to bring out quirky and funny videos for his YouTube channel.
Manav Chhabra is also yet another Indian TikTok representative with over 3 million subscribers. From comedy to transition and amusing music videos, Manav’s TikTok channel is a complete entertainment package. He started his TikTok journey in the year 2016, and his first video was inspired by the famous song ‘Me Myself and I’ by G- Eazy. Manav was crowned as an official muser in October 2017.
Faisal Khan is a leading fashion blogger and a model known as Mr Faisu on TikTok. What made him so popular is his fluffy and breezy hair style. He is also well known for his comedy mimics with over 8.3 million followers.
TikTok is a
great platform for brands looking for localised content strategies for their
influencer marketing campaigns. Most of the leading TikTok influencers are
well-versed in local languages and so collaborating with them would be a great option for brands to customise content
for regional audiences.
TDo you wish to expand your artistic horizons? Are you passionate about prints, textures, patterns and colours? Looking for some wonderful design ideas? If you love all things artistic or if you wish to decorate your dream home with some cool and trendy home décor, check out these talented home décor bloggers in India and get inspired!
Esha Gupta – Design Pataki
Esha Gupta is an interior designer by profession and is based out of Bombay. Her blog Design Pataki is more like an online magazine specially curated to provide information on trendy interior design spaces and home décor. Esha Gupta has created her blog as a discussion forum where people who have an inclination towards art and décor can share their knowledge and expertise with the other readers of the blog. Through Design Pataki, Esha aims to provide a fresh design perspective to her audience.
Sharon D’ Souza – The Keybunch
Sharon D’Souza’s The Keybunch is well known for eco-friendly and sustainable home décor ideas. What is so unique about The Keybunch is that the content of the blog is highly innovative and creative. Her fun section on DIY home décor ideas is so interesting that you tend to fall in love with her beautiful designs almost instantaneously. Another striking highlight of her blog is the ‘Décor Products that got my Eye This week’ where you can explore the newest home décor products in the market.
Bhavna Bhatnagar – An Indian Summer
If you want
to get your daily dose of design inspiration, check out the stunning blog ‘An Indian Summer’
curated by Bhavna Bhatnagar. The most striking aspect of this blog is its
attractive visuals. Bhavna’s vibrant aesthetic sense is evident from the layout
and design of the blog. Apart from reminiscing warm summer days, Bhavna also
enlightens her audience with some lovely home décor ideas from across the
Rukmini Roy – Trumatter
If you are looking for tips on beach house living, head out to Trumatter to give a soothing vibe to your home. Trumatter indeed has an attractive layout and design with an exquisite range of home décor photographs. You will enter into a world of fantasy with some breezy pictures of rustic furniture, distressed cool blue pillows and cushions with bright coloured curtains. Trumatter is also well known for DIY home décor ideas for converting your apartment into a countryside farmhouse.
Sudha Seenivasan – aegam
Seenivasan, a certified Interior Designer from Rutgers University, delights her readers with her unique and unconventional
design techniques. Be it traditional, chic, modern or contemporary, aegam has exclusive
design trends that will suit your taste and personality. Sudha’s creativity in
home décor designs can be attributed to
her vast expertise in the field of art, sketching, travelling and photography.
The most striking aspect of aegam is that you can explore a plethora of design
trends from across the world that can cater to all your functional and aesthetic
needs. Sudha is based out of Chennai and owns an interior design company with
the same name.
Rohira Khira – AA Living
is one of the most successful home décor bloggers in India. In her blog AA Living,
she offers a wide array of design trends that are classic as well as modern at
the same time. Based out of Mumbai, Rohira Khira is the owner and head designer
of her design firm with the same name AA Living. Through her blog, Rohini enlightens her
readers with simple tips on how to fuse creativity and quality to enhance the
aesthetics of any kind of home décor. She
won the Instagrammer of the Year in 2016 for her handle @aa.living as part of
the Asian Paints Indian Décor Influencer Awards.
Preethi Prabhu – preethiptabhu.com
working as an IT professional for eight years, Preethi ventured on to become an
entrepreneur with her own firm IndyaKaleidoscope. In her blog, preethiprabhu.com, Preethi
takes her readers through a journey of exquisite design trends from across the
world. Apart from home décor tips, Preethi’s blog is a good place to explore if
you are looking for innovative party décor ideas. She also gives simple tips to
make some lovely accessories for your homes
such as DIY antique picture frame and cage pendant lamp.
Pavithra Mohan – Masala Chai life
blog Masala Chai
life, Pavithra aims to showcase the rich heritage and history of
South Indian architecture. She started Masala Chai Life after completing a
diploma in arts management from Lasalle College of Fine Arts in Singapore.
Through her blog, she takes her readers through an artistic exploration of desi
architectural designs from over 400 renowned designers across the world.
If you are passionate about writing, then there is no better way than blogging to transform your passion into a rewarding career. With the help of engaging blog content, you can build your personal brand and earn a living through a freelance business. Setting up a blog does not take much of your time. If you are a beginner wondering on how to start a blog, check out our step-by-step instructions guide below:
Pick an area of interest
The first step to becoming a successful blogger is to choose an area that you are passionate about. In order to find an area of interest, make a list of your hobbies, talents and accomplishments. From health and fashion to food and home décor, you can create a blog on everything under the sun. Once you narrow down on your niche, make sure you read extensively in order to gain the highest form of knowledge on the subject. The only way to withstand competition is by choosing a niche that resonates with you.
Identify a blogging platform
This is a crucial step in your journey as a blogger. At this stage, you have to explore the various blog management tools and decide on the blogging platform that best suits you. Ideally, there are two types of blogging platforms- self-hosted and free. It is highly advisable to operate your blog using self-hosted blogging platforms. The greatest advantage of using this platform is that it allows you to host your blog using your own domain name. Also, you have full control over the contents of the blog. On the other hand, free blogging sites do not offer full authority over your blog. If you are considering serious blogging, the best choice would be WordPress.
Choose a unique domain name
Irrespective of the area of expertise, the domain name is what makes you stand out in the crowd. It is an important aspect of your online identity. There are numerous domain platforms that sell unique domain names. You will be the sole custodian of your domain as long you pay the annual subscription fee. Make sure you pick a unique domain name so that your readers can find you easily in different search engines. The most popular platforms to get domain names at affordable rates are godaddy.com, name.com and domain.com
Select a reliable web host
Another important aspect that determines the success of your blog content is its web host. This is a crucial factor as the performance of your blog greatly depends on the quality of your host. The web host is where all your content gets stored. Furthermore, it plays a huge role in ensuring that your blog is available to the readers 24/7. It is better to choose a reliable service provider as your host to facilitate hassle-free content management and maintenance for your blog. One of the widely recommended web hosts across the world is Bluehost.
Select an appropriate layout and design
Once you understand the basics of how to start a blog, the next step is to attract the attention of your readers is by working on good aesthetics for your blog. When it comes good aesthetics, the two key aspects that you need to focus on are the layout and design. You can choose an appropriate theme from a plethora of theme options available on the WordPress platform. An important point to note is that your design must never hinder the readability of the content. Make sure you don’t choose themes that are too jarring and over the top. Your readers will first notice the overall look and feel before the content of your blog. It would be great if you choose a theme that is best compatible with your niche and the content.
Create engaging content
This is an integral step where you have to decide on your content strategy. To ease out this process, brainstorm and make a list of topics that you would like to cover as part of your blog content. If you have an attractive design without great content, your blog is sure to be an utter failure. Before you actually put out your content, it is important to give the readers important information on who you are, your area of expertise, contact and details of your social media network. These details are crucial to determine the authenticity of your blog.
When it comes to influencer marketing, blogs are indeed a valuable asset just like social media posts. Taking note of this, brands must take efforts to collaborate with influencers who produce credible blog content. For instance, if a customer is searching genuine information regarding a brand, a review or a testimonial from a well-known personality is highly valued as it comes from a third-party source rather than from the brand itself.
Are you looking to update yourself on the nitty-gritty of the industrial and financial landscape of India? Whether you want to know about the latest startup trends or the changes in government policies that will affect your business, business blogs have everything covered for you. Apart from business trends, there are a plethora of finance bloggers who are sharing deep insights on several topics such as investments, personal financial planning, income tax, mutual funds, retirement plans, stocks and shares. We have curated a list of best personal finance and business bloggers in India taking into consideration factors such as quality of content, web ranking, expertise in the subject and frequency of blogging.
Business bloggers in IndiaArun Prabhudesai – trak.in
Founded in 2007 by Arun Prabhudesai, Trak.in is one of the most widely read business blogs in India. Arun always felt that the youth in India have huge potential, but they lack the necessary resources to understand the concept of entrepreneurship. This was the main motive behind Trak.in. Over the years, Trak.in has been successful in providing deep insights on the latest developments in the start-up space. Apart from informative articles, Trak.in also includes feature columns and expert talks from leading entrepreneurs in India.
Neil Patel – neilpatel.com
Being one of the New York Times bestselling author, Neil Patel’s blogs offer the most realist advice to budding entrepreneurs. His valuable business insights have played a huge role in the growth of tech giants such as Amazon and Viacom. Due to an innovative content strategy, this is one of the most renowned blogs in the world of business. The Wall Street regards him as a top web influencer. Apart from NeilPatel.com, he is also the founder of two other start-ups called Kissmetrics and QuickSprout.
Personal Finance Bloggers Vishal Khandelwal – SafalNiveshak.com
Safal Niveshak is a Hindi phrase for a successful investor. As the name suggests, this is an online investment guide founded by Vishal Khandelwal. Through his blogs, Vishal stresses the importance of investing irrespective of your age and salary to lead a stress-free life. He also gives useful tips on financial planning and how to manage your money smartly.
Manish Chauhan – jagoinvestor.com
Founded in 2007, this personal finance blog covers interesting aspects about investments, mutual funds, stocks, financial planning and tax savings. In Jago Investor, Manish Chauhan also focuses on effective financial strategies for companies that can help sail through adverse market conditions.
Deepak Shenoy – capitalmind.in
Capitalmind by Deepak Shenoy is the one-stop destination for you to learn everything about investing. According to Deepak Shenoy, his blog is a comprehensive guide that acts an unbiased and objective resource for all active investors. A financial analyst by profession, Deepak also gives meaningful insights on how to manage your stocks effectively so as to increase your savings and earnings.
Pardeep Goyal – cashoverflow.in
Cash Overflow by Pardeep Goyal is one of the best blogs if you are looking out to manage your funds more effectively and enjoy better financial freedom. According to Pardeep, an individual can seek financial freedom without compromising on his lifestyle. Apart from investment tips, Pardeep also provides a handy guide for his readers on how to run a successful online business and earn huge profits.
Ramit Sethi – Iwillteachyoutoberich.com
A New York Times best-selling author, Ramit Sethi’s blog I Will Teach You To Be Rich is all about money making. He offers useful hacks to master your psychology to achieve your financial goals within a scheduled time period. The interactive tools employed in his blogs help an individual to discover his potential to increase his savings on a regular basis. Apart from that, he also provides essentials tips on how to improve your negotiation skills and develop a successful online business.
Amit Kumar, ApnaPlan.com
Founded by Amit Kumar, ApnaPlan is an ultimate guide for all your investment needs. From loans and insurance to credit cards and mutual funds, this blog can help you make safe and secure financial investments. ApnaPlan is a good platform if you want to update yourself with the necessary government regulations in the financial sector.
Giveaways and contests using influencers are a great value addition for brands to achieve increased engagement in social media platforms like Twitter, Snapchat, Instagram and YouTube. The greatest advantage of conceptualising an influencer marketing campaign with a giveaway or a contest is that there is a sense of authenticity in the brand content and messages delivered to the audience. Incorporating innovative giveaways and contests in influencer marketing campaigns also play a huge role in achieving increased brand awareness and lead generation. Here are a few key aspects that every brand must consider in order to execute a successful giveaway campaign using various social media influencers:
Identify the objective of your giveaway campaign
By enhancing an influencer marketing campaign with giveaways and contests, brands can achieve a wide range of marketing objectives like boosting their social media community, driving traffic to the websites and landing pages or simply informing the audience about the various products and services. Here are a few common goals that are associated with an influencer marketing campaign based on giveaways and contests:
Giveaways and contests are a great way to promote a newly launched product. For instance, a brand can offer its new product or service as a prize for the contest, making it a viable opportunity to build brand awareness. Using influencers, brands must focus on strategising effective giveaways that have the ability to create powerful conversations about the newly launched product and instil curiosity among the audience.
Website or landing page traffic:
Incorporating giveaways in influencer marketing campaigns is a great way to drive traffic to the landing pages or website of a brand. By working with appropriate influencers and organising giveaways and contests for specific target groups, brands can boost campaign awareness and reach in no time. Influencers can drive traffic towards a brand’s landing page or website by conceptualising giveaways and contests involving activities such as filling of forms, subscribing to brand’s newsletter or sharing on social media channels.
Find the right influencer
Partnering with the right influencer is crucial for a successful giveaway campaign. A brand must follow few important guidelines before choosing the ideal influencer for their contests.
Identify influencers who persuade their audience to take an action using their content strategy. Be it likes and comments on Instagram or subscriptions on YouTube, an ideal influencer must be able to create an active discussion forum with their audience.
For a giveaway campaign to be successful, brands must also focus on choosing an influencer who is credible and authentic. A giveaway campaign using an influencer with organic followers will have a far-reaching impact. Additionally, if brands are considering to implement target group specific influencer marketing campaigns, then micro influencers would be a great option to achieve wider reach and engagement.
Understand how the giveaway works for social media
Before launching a giveaway campaign, brands must clearly lay down their rules and regulations in consultation with the influencers. The influencer and the brand must be aware of the difference between sweepstakes and contests. Ideally, a sweepstake is an activity in which the contribution from the audience is minimal and winners are picked up at random. On the other hand, for a contest to be successful, the audience responses are of paramount importance.
Influencer.in helped Softsens, one of the leading online shopping portal dealing with organic baby care essentials run a successful influencer marketing campaign. For this, Softsens collaborated with the leading mom bloggers on Instagram. The influencers asked the participants to share their favourite Softsens product that they would like to buy in case if they are given a free voucher. The rules of this giveaway campaign was clear and simple:
Follow Softsens on Instagram
Give the answers in the form of comments below the post
Tag 3 or 5 friends and use the hashtag #Softsens
Promote the giveaway on your Instagram account.
The winner was given a gift voucher worth Rs 500 from Softsens. Three other interesting entries were declared as runners-up and they won exciting discount vouchers.
Structurise the giveaway campaign
After clearly stating the rules and regulations of the giveaway campaign, brands must narrow down on the prize and strategise the intended action plan in accordance with the objectives of the campaign. Ideally, the action plan must include the intended responses and steps to be followed by the audience like liking, sharing, subscribing, following, maintaining a public profile and creating compelling content etc. Brands must advise their influencers to clearly communicate the terms and conditions of the giveaway campaign well in advance. A few important aspects that you have to keep in mind while drafting out the terms and conditions are the duration of the campaign, type of the social media profile, prize, mandatory actions, age and location specifications if any.
Executing and promoting the giveaway campaign
Execution is the most critical stage for any giveaway campaign. After selecting the influencer and clearly charting out the rules and regulations, brands must finally execute the campaign by promoting it on appropriate social media platforms. One of the important factors that contribute to the success of a giveaway campaign is that both the brand and the influencer must be in full alignment with the objectives of the campaign. Brands must regularly communicate with the influencers to understand the performance of the campaign at varying time intervals. A small mistake from either side can have a huge impact on the credibility and the reputation of the brand.
Furthermore, brands and influencers must always remember not to give any false promises to the audience. For example, if international shipping is not a viable option for the brand, then run a giveaway campaign by a targeting a particular locality taking into consideration factors such as feasibility and convenience. Also, brands must clearly discuss their expectations with the influencers in order to help them strategise appropriate content strategies. Make sure you incorporate these tips in your next giveaway influencer marketing campaign and grow your business.
Influencer marketing is a highly effective way of marketing a brand and one of the growing trends in the country. According to statistics, 70% of millennial consumers are influenced by the recommendations of their peers in buying products. This means, more and more brands are will start relying on this technique to increase brand awareness.