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According to a recent survey of over 150 manufacturers by IndustrialSage, the majority of manufacturer marketing dollars are spent on ..read more
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Sometimes being an industrial marketer can feel like you are a stranger in a strange land. Very few people speak your language and a ..read more
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According to Vidyard, manufacturing companies have each produced 131 videos on average, making video content crucial for industrial ..read more
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“You’ve got to stay right on the leading edge in order to be a competitive production shop,” shared Barclay A. Townsend, president ..read more
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Social media use reached an all-time high in 2018 according to Hootsuite™, with 3.48 billion people logging into social networks last ..read more
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Industrial brands agree: There’s a lot that an effective email marketing campaign can accomplish. Nearly 90% of B2B marketers use email ..read more
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Do you ever feel lost when industrial marketers start talking in marketing jargon? Do statements like “Our inbound marketing strategy ..read more
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Finding an industrial marketing agency that understands your specific industry  challenges can be a daunting task — especially if you’ ..read more
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Brand awareness is one of the most important aspects of running your business and B2B brand awareness can be a real challenge, especially ..read more
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Why is marketing for manufacturers so undervalued — and what can industrial marketers do about it? According to the 2018 CMO survey, a ..read more

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