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Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “Should our SaaS subscription model  be monthly, annually or both?” or “What are the best tips I can get in terms of annual vs monthly subscription models?”. 

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“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”
Peter Drucker, American author, educator, and consultant

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Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close! 

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Do you love free stuff?

Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more time there, have access to the wellness area as well and visit there more often. You analyze your needs and the pricing plans and pay for the most comfortable one.

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Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial. However, not all free trials convert the way SaaS vendors would like to see happen. According to a survey, 80% of free trial users do not convert into paying customers. If you want to leverage free trial opportunity and get more, then here are eight steps you need to take to get a higher trial-user-to-subscribing-customer conversion rate.

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As a SaaS vendor, you should be familiar with how competitive the environment in this field is. Behavioral patterns change at a turbo rate when it comes to usage of various devices, and it affects the concepts of where the data is stored and where the processing is performed. Vendors like you react at the same rate and come up with helpful applications for the cloud paradigm. Eventually, Software-as-a-Service market is starting to outsource the processes and procedures of going out to their clients.

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Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. At Incredo, it is our belief that if a SaaS company is reliant upon outbound in place of/more than inbound, they are missing out on a tremendous number of customer conversions. Essentially, they are wasting their money on outbound.

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Leads...

Leads = customers = profits

If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry.

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Having been involved in a number of SaaS companies over the last decade, we’ve noticed a series of recurring trends where growth is concerned. We recently attended SaaStr Annual with 14,000 other SaaS executives to discuss the latest trends in SaaS.


In this piece we go through some of the prevailing trends and ideas within the SaaS industry in 2019, which small, medium and large SaaS companies alike should consider as key focus areas this year.

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Software as a service, also known as SaaS, is a highly cost-effective software solution that offers a lot of agility for businesses. More companies are increasingly adopting SaaS solutions as they realize what a reliable option it can be for numerous business models and industries. SaaS has been growing at rapid rates during the past several years. The competition is already huge and it’s only increasing. In 2018, SaaS companies reported having over 9 competitors on average, which makes companies invest even more money into paid channels to get more leads.

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