That little blue bird logo and the social channel behind it have been around for a while. With more than 50,000 active monthly users, this platform has grown into a popular spot for users to catch up on news, sports and entertainment. Twitter gives users the ability to stay in touch with their favorite brands, in a “happening now” atmosphere. It’s a great place for brands to share timely information and eye-catching visuals while engaging with their community. When using any social platform, like Instagram, Pinterest or Facebook, it’s always helpful to have some tips and tricks to follow. We’re here to help you make the most of this social channel with these Twitter best practices.
Build a Better Bio
The bio is the first thing a user will see when they visit your page, and it’s the perfect spot to set the tone for your brand. It gives you a limited amount of characters (160 to be exact) to leave a description of your brand and create a lasting impression on users. Don’t forget to utilize the location option, you’d hate for your company to get mixed up with another with a similar name. Also, if your brand has a specific hashtag, the bio is a good place to include it.
Keep Your Tweets Short and Sweet
Don’t think you have to hit the character limit with every tweet. Sometimes shorter is better, so keep your copy concise while still being creative! If you have a tweet where you need to relay a lot of information, if possible, link to your website so users can get more details and you’ll be able to keep the character count down.
Don’t Forget the Visuals
Plain text is boring and very easy to scroll past. Make your content pop by adding an image, video or even a gif to your tweet. Short and sweet applies to videos too, keep your videos straight to the point. Size is important when dealing with imagery and videos- 1024 x 512 pixels is the standard rectangle shaped image you’ll want to use. You can upload square 1:1 ratio images, but you run the risk of them not looking great when they’re cropped on the feed. Your best bet is stick with the rectangle shape.
Jump on the Trends (if it makes sense)
Find a creative way for your brand to naturally get involved with timely trends. Sure, the holidays can be an easy one to relate to and there is usually a corresponding hashtag for that, but how could your brand join in on other trends? Easy topics to hop onto include local events such as sports team winning a major game, or national trends like the Ice Bucket Challenge. If you can find a way to get your brand involved in the conversation involved appropriately, give it a try!
Add Some #Hashtags
Want to reach more than just your followers? Consider throwing in a hashtag. Hashtags help your brand appear among trending topics and allows for more eyes on your content. From national holidays, to #tbt and #MondayMotivation, use a hashtag to help your brand appear in more searches and stand out on user’s feeds.
Give the Cool Tools a Try
Polls, pinned tweets and retweets are all great ways to add content to your page. Twitter polls are a fun and simple way to engage with your community. Plus, they help to break up the feed from the usual images and videos. If you’ve tweeted something you want people to see and remember, pin it to the top. Holiday hours, sales and other important tidbits are some examples of tweets to pin. Retweets might not always be the best fit for your brand, but if you have a partnership with an athlete or another brand, this could be a great function to utilize to reach a larger audience.
Engage with Your Audience
Make sure to interact with your audience to connect and build customer relationships. After all, a simple ‘like’ could be all a user needs to follow your brand or recommend you to others. In case you run into negative feedback, you can use this as an opportunity to turn it into something positive. Who knows, you could gain a new fan this way!
Want to try out some of these Twitter best practices for your social content? We’d love to help!
Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Over the last few months, a Twitter clean up has been happening.
Fake Account Clean Up
Twitter started making headlines in May for suspending and deleting three million accounts in 30 days. Another round came in July of this year when they removed ‘tens of millions of suspicious accounts’. Some brands, celebrities and influencers saw their following drop with this round of clean ups. Twitter said the total follower count on Twitter was reduced by six percent—which is significant. They are locking about 10 million suspicious accounts per week. An account can be deemed suspicious if it is suspected that it is automated spam, or if it has been hacked.
This cleanup was long overdue and essential to the health of the platform. Users and advertisers were starting to question the validity of the information on Twitter, which is the last thing Twitter wants. The clean-up also set them up to launch their new campaign.
Twitter Repositioning Themselves with #StartWithThem
Twitter has launched a new campaign called #StartWithThem. The campaign is putting the focus back on users. The platform is positioning themselves as having more engaged and influential users compared to the other large networks. With brands and users still frustrated at Facebook, Twitter’s #StartWithThem Campaign comes at a crucial time. They are trying to re-engage brands, by emphasizing that Twitter is the place to be for real-time, culturally relevant conversations, especially for certain niche audiences within the B2B space.
To be honest, the campaign has had a slow start with minimal pickup by anyone outside of Twitter. Most of the content tweeted has been by Twitter employees at conferences and people seeing Twitter billboards in Japanese train stations. We will be keeping a close watch on the campaign to see if we see the media start to pick it up and user perception shift in a more positive direction.
In the meantime, if you feel like your Twitter strategy could be cleaned up, we would be happy to help!
While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before doing any research, I assumed that YouTube and Instagram would be ranked the highest among teen’s most used social channels. I was partially right! According to the 2Pew Research Center’s 2018 poll, 32% of teens in the U.S. use YouTube the most while 35% are using Snapchat. To no surprise, Facebook usage among teens is much lower, as has been the predicted trend; a trend that has affected users of all demographics. These numbers are not driven by teens closing their accounts, 51% of teens still have their accounts, they just choose to spend their time elsewhere.
Numbers aside, I can tell you with certainty teens are constantly on YouTube, Snapchat and The Gram (me being relevant). Where teens spend their time online says a lot about who they are what they need. Over the past 5 years I’ve noticed among my daughter’s friends, a desire to create their own YouTube channels, whether for sharing their passion for dance, slime tutorials, beauty tutorials or reaction videos. The downside to this is that a large chunk of their time is spent creating a version of themselves that their peers may like more than who they are. 1According to a Washington Post article, teens wish their parents knew three things about social media.
Taking away a device may not stop them from accessing the internet; they have a backup
Many of them have fake Instagram accounts
If they are passionate or angry about something, they take it to social media
Marketing to teens would be well spent showing them how to influence their peers in a positive way, all while making money doing what they already do for free. Instead of yelling at them to put their phones down, we should be showing them how to become thought leaders of their generation by using their tools to shape the marketing world.
“What teens wish their parents knew about social media.” January 9, 2018
Oh, Twitter. For being my social channel of choice, they keep making changes that almost no one asked for while ignoring ones their users clamor for. Despite their lack of properly dealing with harassment and abuse or having an edit button, their stock doesn’t seem to be hurting (more on that in another blog post).
Where Twitter may struggle with some of the above, they are a great source for keeping up on live events. Want to know what’s going on with the World Cup? Eager to share your thoughts on a political debate as it happens? Are you in search of the latest happenings that you don’t even know are happening yet? Twitter is your place to be, and they’re working hard to stay that way. Here’s what they’re doing to own live event coverage on social.
Currently, you may get notifications when your tweet earns engagement, or if you choose to follow what your favorite accounts are up to, alerts when they tweet. Now, Twitter wants to get all algorithm-y by sending users updates based on interests. It will do this by analyzing who you follow and what you tweet about. Like all notifications, you can choose to turn this off, but if it works, this could be a really cool way to keep up without needing to constantly refresh your timeline.
Remember during football season when there were little “Happening Now” bubbles above your timeline for various games that were taking place? I do as well. Remember thinking “This is a really useful feature. I sure hope they expand this to other events!”? Yeah, neither do I.
Get ready though, because these custom timelines are on the way. Twitter is going beyond sports with this (unless all you tweet about is sports) and will tailor the top of your timeline to events they think you’ll find relevant. I see these bubbles being more of an annoyance than a way to discover more content.
Moments Work Differently
Finally, the last major(?) change Twitter made is to their Moments. Before, when you’d open a Moment, you would swipe left and right to see all the related content. Apparently scrolling sideways was too daunting or confusing for some and now Moments will be organized vertically, much like the rest of your timeline. Research showed the Twitter team that this was easier to use, so now we can all rest easier knowing lateral motions won’t be needed to keep up with the latest on Twitter.
Three new updates from Twitter. In my eyes, the new notifications are the most likely to have an impact on Twitter’s desire to be the place to go for live event updates. Maybe the other changes will be more widely used than I think, but only time will tell. Want to make sure your brand is always up to speed on Twitter? Check out all the ways we can help.
In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get content inspiration that is authentic and relatable across all your social platforms by playing to each channel’s strength.
Facebook Content Inspiration
Facebook has become nearly synonymous with social media over the years, and with good reason: as of 2018, over 2.20 billion active users held accounts on the platform. With so many people to reach, how can you maximize your content strategy to make sure your posts appear in their newsfeeds? The answer is simpler than you think: engage fans and generate interest with quality, optimized video.
According to Cisco, by 2019 a whopping 80% of internet traffic will be video. Stay on top of the trends by producing thoughtful, relevant video content that speaks to your brand’s unique voice. The videos that your brand creates will ensure you stay on trend while also helping you stand out in a sea of competition.
Looking to start developing effective video content for your brand? Check out this handy guide.
Instagram Content Inspiration
Instagram is a platform that encourages creative expression and storytelling. Curated feeds inspire and engage users through product features, playful stories, or simply beautiful imagery.
To make the most of your Instagram content, take a cue from the channel itself and engage in visual storytelling, curating and filtering your brand’s best moments. Remember that the channel is aspirational rather than practical, and use this theme to guide your imagery. Create posts that are beautiful, well composed, and artistic, and inspire Instagrammers with storytelling that is as authentic as it is beautiful.
To make the most of your Instagram strategy, try your hand at Instagram stories. According to Facebook, half of all businesses created at least one story a month, and the Stories craze shows no signs of slowing down. Experiment with product spotlights, UGC, and behind-the-scenes videos to find the content that resonates best with your brands audience.
Pinterest Content Inspiration
Much like Instagram, Pinterest is a visual social media platform, a place to provide users with inspiring and useful ideas. Unsurprisingly, the most popular Pinterest pins include home décor, DIY, food and drinks, and design. With over 50 billion pins, what will differentiate your pin from the competition?
Stand out from the crowd by turning popular search terms into actionable, step-by-step pins. These eye-catching and easy to read pins are ideal for re-pinning, as users share their creations and instructions with others. If you’re struggling to find a suitable topic for your instructional pin, try searching within Pinterest itself. A simple search will show you the most popular pins for each topic. This can be a great reference point when planning content.
Twitter Content Inspiration
According to a survey from the American Press Institute, the majority of social users use Twitter to keep up with the news. Satisfy your follower’s desire for knowledge by posting industry updates, product launches and features, and other relevant content for your brand. Add links, photos, GIFs, infographics, and videos to your Tweets to further engage and interest users.
In a world so heavily driven by visuals, your brand’s presence must also be visual to increase impact. By following the recommendations above, you’ll be well on your way to creating thoughtful, engaging content that’s a perfect fit for your platforms.
Interested in learning more about content creation? Contact us.
In this edition of Ignite Your Week, we take a look at how Twitter updates are aiming to make their network more appealing to brands by sharing insights and addressing their bot problem.
First, Twitter has suspended or deleted more than three million accounts in the previous 30 days, many of which were fake/bot accounts. Now, when you get engagement on your tweets, you can be more confident that it came from real people.
Secondly, Twitter released an infographic about how retail users are spending time on the channel, what they want from brands, and situations when they use twitter.
In an effort to combat bots sharing the same message en masse, Twitter has rolled out some changes which may have an impact on real accounts, including influencers. Take a look at what those changes are, and how they may have an impact on your social strategy.
If you use automation (including scheduling tweets) or leverage multiple accounts to amplify your message, then Twitter’s changes outlined below will affect your brand.
Here’s what Twitter says about their changes: “One of the most common spam violations we see is the use of multiple accounts and the Twitter developer platform to attempt to artificially amplify or inflate the prominence of certain Tweets. To be clear: Twitter prohibits any attempt to use automation for the purposes of posting or disseminating spam, and such behavior may result in enforcement action.”
Boiled into more easily digestible terms, if you’ve been posting the same content multiple times, or retweeting one message from multiple accounts (particularly at the same time), Twitter may take action against your account(s). These aren’t practices we recommend for influencer campaigns, as part of the appeal of an influencer is not only their network, but also letting them use their own voice to amplify your message.
If you weren’t already having influencers put their own spin on your brand message, now is the time. Have them make sure to share the core message in a way that is unique to them (while still maintaining any essential pieces of the campaign message). Additionally, if you’re using multiple brand accounts (perhaps even including employees) to amplify your influencer campaign, here are a couple recommendations:
Have everyone that shares the message quote retweet and add their own copy to it to make each post unique.
If the campaign calls for retweets without customization, stagger the time(s) when they share the messages as to stay within Twitter’s new rules.
Looking for help setting up an influencer campaign that stays within the rules, or want a hand with your Twitter strategy? Contact us. We’d love to chat.
Social media is always evolving and constantly changing. Every week Ignite Social Media keeps you up to date on the latest trends and features with Social You Should Know. Here are some highlights from March.
Have You Heard of Vero?
There’s a new(ish) social networking app on the block, and it’s called Vero. The app is similar to Instagram and allows users to build networks and share media. The app allows users to search for content, chat with connections, and create six different types of posts. While the app has many perks – like a feed showing posts in chronological order and the ability to sort connections into different sub categories – it has its downfalls, too. Eventually, users will have to pay for their subscription since Vero says it will not allow advertising on the app. Now, I was curious to see what the app was all about – and luckily fell within their first one million users (if you’re among the first few million users, your account will remain free.) So, I made an account. While I’m sure many people value Vero’s exciting features and will be jumping on the bandwagon, I think I’m going to sit this one out for now. At least I still have my free account for life if I ever change my mind.
Twitter Introduces Bookmarks
Twitter is giving its users a way to save a tweet for later, without letting others know what they’ve done. It’s called Bookmarks. Before, users would have to “like” the tweet to save it, but “liking” a tweet saves it where anybody could see it and sends a notification to the person who tweeted the content. Now, Twitter gives you the option to add a tweet to your Bookmarks so you can easily go back to it later. And the good news – it’s saved privately so you can save as many tweets as you’d like without any judgement. The Bookmarks feature is also beneficial in those instances where a user wouldn’t necessary “like” the content, but may want to be able to access it again. It’s a pretty convenient feature that I’m sure many (me included) will utilize.
New Facebook Tools for Female Professionals
Facebook launched some new features and a new set of tools in honor of International Women’s Day. One of the new tools launched to benefit women professionals is the Community Finder tool for their #SheMeansBusiness program. The tool is available in multiple countries and will help connect female entrepreneurs to women-owned businesses. Women can use the program to make connections and share advice with others, all while growing stronger professionally. The program was already incredible, and this new tool will make it easier for professionals to network. Additionally, Facebook announced it would be holding networking and workshop events from their offices around the world.
Instagram Expands Shopping Tags
Good news for businesses on Instagram: Instagram is expanding their Shopping Tags feature to allow more business pages to tag products with pricing information. The Shopping Tags feature is used to directly link those who click on the image to the website, so they can easily purchase the item. The tagging option will now be available to more businesses in multiple countries. Businesses will also be able to utilize the feature in single and multi-photo ads, as well as Stories. There are a couple steps businesses must follow to set up the Shopping Tags feature on their account. Click here to find out how to get your business account approved. Looking for other ways to improve your business’ Instagram? These tips will help you make the most of the channel.
Add Hashtags and Links to Instagram Bios
More great news for Instagram users! The app made some changes allowing users to include hashtags and profile links in their bios. When updating their Instagram bio, users can easily tag their favorite hashtags or check out the popular and trending hashtags suggested by Instagram. If users want to tag another account in their bio, that’s easy to do, too. Users just have to type “@” ahead of the username to create an automatic link to it. The clickable hyperlinks will make the hashtags and other accounts easily accessible. It also makes the bio area more useful and customizable.
Do you want more Social You Should Know? Click here to subscribe for a quick, weekly update from Ignite Social Media.