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I love a good party don't you?  As a HUGE "THANK YOU" to all my clients, I'm hosting a RESA Convention Networking Party in a private, loft suite at the M Resort for anyone who has purchased any one of my training products (HSR or CCE).  
Here's the party details:When:  Thursday, July 26th from 3pm-6pm (right before RESA Convention kicks off)Where:  At MResort in a Private Loft Suite (sign-up below to get emailed the room number)Who:  All of my past and present clients (HSR, CCE)Why:  Because I'm so grateful to all my clients and members!

Check out the loft suites on the left side of the building!

If you're going to the RESA Convention and you're a client of mine, please fill out the form below so I can quickly email you my Loft Suite Number when I get it:

  • HSR Training with Audra was incredibly helpful and insightful. I had already started my business and received previous training but the first training I took was dated and disappointing (kind of like so many houses before staging!). I struggled for a while and then I found HSR training and it was amazing. It answered so many questions and taught me so much of what I use today. My business is growing, thanks to Audra and her wonderful training.
Adrienne Young - Copper Key Designs

The HSR training provided us with all of the information and tools we needed to make a successful start to our business. Thank you Audra!!

Melissa Hagen & Sara Jeffrey - The Staging Company

Audra has sincere passion and dedication to the staging industry as demonstrated through her training. I chose to embark on this journey with Audra as a trainer because I like her realist approach to business, her positive attitude, and attention to detail in her training materials. Education and learning is a necessity for me as I am curious by nature. Audra far exceeded my expectations as I learned more through her course then I could have anticipated. Thank you, Audra.

Amy Beers - House of Sheldon

I've been staging properties for the last 3 years and have always wanted to go deeper in this business. Until now, I didn't feel I had enough training to turn my love of redesign into a real business. HSR has given me the training, the forms and the confidence to move forward. I can't wait to see what is ahead!

Susan Daddono

Very updated and clean/bright and love that we can customize it!

Andrea T Turner - Decor By Redesign

I absolutely loved your training. I feel very confident about staging now and feel your training has equipped me to be successful. You have given so many wonderful and useful business advice as well. Loved taking your class!!

Kelly Rhee - Pink Diamond Staging & Design

Audra's program is fully extensive, with a plethora of real-life examples to learn from. She doesn't hold back on any industry secrets and really shows examples of great staging and explains road blocks, and pitfalls to avoid. She really covers everything and makes it fun and easy to follow.

Jenine Porvin - Modern Desert Interiors

I can not say enough good things about this training. I know a lot of people say that and it's so very true. Can't even imagine how many hours Audra has put into this EXCELLENT training. Definitely worth the price! I would have NEVER had the confidence before to make my dream come true. Now I can honestly say I do and more than I ever thought I could. Thanks Audra for this AWESOME training and the confidence to be able to follow my dream.

Andrea McAtee - McAtee Staging & Redesign

I just completed the HSR training which is by far the best certification program out there!!! I researched a lot of the staging training companies, and you will not receive all of the knowledge that Audra shares in any other program. You get so much information and resources that it is mind blowing. I can't wait to get my business up and running!!

Cristy Smith - Elan Staging & Redesign

This training was so much more then I ever imagined it would be! The information on how to market and brand my business was real eye opening for me.

Caryn Irwin - Staging & Design Caryn

I have been staging for over a year and I learned so much more than I ever knew about the business side of staging. I also learned about working in a more professional way with my clients. I was good at staging before, now I am going to be GREAT!

Tricia Bass - Tricia Bass Beautiful Homes

The HSR training is amazing! Lots of valuable information has been covered. very organized in terms of the flow of the material. Moreover, having all the forms and instruction is a treasure to an organized business kick off ! Audra, I am thankful to you for all you have done over the past years to give Home Staging a national and global reputation and credit that it deserves.

Atusa Darani - Atusa & Company

The HSR training has been phenomenal! The thorough and easy-to-follow videos, readings, and handouts have helped me feel very prepared to launch my staging and redesign business, even with very little prior staging/styling background. Well worth it!

Brooke Craig - Brooke Craig Interiors

Going through the HSR certification training has been a total game changer. I have gained so much knowledge, not just about staging but how to run your business. The staging part I had down pat. However, I know now that my business would have suffered on the marketing (web design, presentations, bold, etc) end had it not been for HSR.

Amy C. Scarborough - Happy Is The After

I just completed my training! I must say, this training was very informative, very information packed, and very helpful. You would be hard pressed to find a comprehensive step by step guide to setting up your own business anywhere like this! Guys, this is your business wrapped in a bow! Can't get any simpler than that! Thank you Audra 1000 times over!

Jacqueline Tillery - JST Real Estate Interiors

I have been in the home staging industry for almost 10 years and until recently I didn't think having formal training was necessary. Audra provided me with invaluable advice in terms of marketing strategies and alternative revenue streams! I cannot wait to implement what I've learned and grow my business! Thank You Home Staging Resource!

Jessice Lynn Smith - Spotlight Staging & Design

HSR training is comprehensive, professional and not for the faint of heart. This program not only trains you on the fun design side but takes you into a realistic, functional marketing program that will make your business not only successful but optimal for resale down the road. Thanks for all the information and all the possibilities that await me.

Mary Redwine - Rain Tree Staging & Design

Audra, (and team ) I would like to thank you but words will not convey. I have always worked in a creative businesses and bought /refurbished many homes. I am always the go to friend for design advice and I too pour over local real estate, yet I had never thought of staging ( vacant's ) . After starting this course I can see the need in my area and I am hopeful that with your amazing training and CAN DO ATTITUDE I can make it work... thank you....

Dana Denton - A Bungalow Design

I can't say enough good things about HSR training. Its a pleasure to have joined such a complete program. So much material is at your finger tips to make even a beginner like me succeed.

Charlotte Bullock - Bullock Design and Staging

HSR's certification training exceeded my expectations, it is a very complete training and covers everything, the business part, marketing and the staging/redesign part. I feel way more confident now. Honestly, before I started the training I had no idea how to begin my business! Now I feel confident and have no doubts that I will be successful! Thanks Audra!

Flor Lydna - Transformations Home Staging

HSR's training and certification program was exactly what I needed to help me turn my design hobby into a business. Audra's wealth of knowledge and experience is invaluable, and I am so glad I chose this program to jump start my home staging business.

Elizabeth Pollard - EP Home Staging

Amazingly helpful! It was easy to follow the program, and Audra was delightful to listen to. I highly recommend this training for anyone with a passion for design and home staging.

Christine & Paula - Design Sisters Home Staging & Redesign

The HSR program was extremely comprehensive. Audra provides everything imaginable to set the foundation for a successful staging and design career. Her expertise in business, marketing, and the digital world makes this program stand out.

Julie Martin - Haven Staging & Design

Wow! The certification is very in depth, way more than I was thinking. I will have to say "I really got my money's worth"!! You (Audra) cover every little thing. I'm very pleased with everything. My husband is also! He brags about me every chance he gets. We are really looking forward to starting up our own business together. I hope to be able to employ my two grown sons and my husband one day. I t may just be sooner than we think! That would be my dream come true! A BIG THANK YOU Audra! You are awesome!

Carol Church - Decorating Chick, LLC

Audra's HSR program is amazing! It's very detailed and is something I wish I had found years ago if I weren't to afraid to follow my passion. I took my time getting through the material but remembering my "why" pushed me past my fear. Now, as an HSR grad, I am confident I have the tools to be..

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2018 Home Staging Statistics - Staging Works!

I'm so excited about our latest, 2018 home staging statistics survey results!  In the survey, we studied the results of over 4,200 staged homes which makes this the largest study of staged homes ever! The results came strictly from HSR Certified Professional Home Stagers from across the world but mostly in the U.S.

Over 4,200 Homes Surveyed Across the World...

  The 2018 home staging statistics reflect the current, hot real estate market and the amount of money seller's are seeing from investing in the staging of their home vs the seller who does not invest in staging within their market.

There has never been a better time to become a home stager because HSR stagers are killing it right now for their clients!
Ready for the results?
Yep, over 85% of those 4,200+ STAGED homes saw at least 6-25% MORE from the sale of their HSR professionally staged home than the home in the same market that was NOT professionally staged!

Even I was surprised at these results but in this hot market with the varying price differentials we are seeing from neighborhood to neighborhood, a home that is "dialed-in" for it's potential buyers is seeing HUGE results.

   

The largest percentage of results actually came in at 9-12% increase which was astounding!

   

   

There was a DIRECT correlation between the stagers who charged a bit more and the homes that got the BEST results in price!  In other words, you get what you pay for when it comes to "staging investment". 

When sellers spent just .5% of the sales price MORE on the staging services, they saw at least a 6% price difference!

Click to Tweet

In other words, when stagers charged less or stopped short due to the seller's tight budget, the results were not as good.  Those extra, cosmetic updates like paint, new light fixtures or flooring made a HUGE difference in the sales price outcome.

Educating Agents and Sellers on the Benefits of Staging:

I went ahead and created some gorgeous 2018 home staging statistic imagery and typography for our home staging certification HSR Members in the members training area to download and drip in their social feeds over the next year.  I'm also going to add video like the one below for HSR members too.

While these statistics are from HSR grads, we also have the 2017 NAR statistics available for you to use, so click on the link below to download:​
This is how our industry grows, so that NO HOME goes on the market without professional staging!
2018 Home Staging Statistics that are AWESOME! - YouTube
I'm so proud of all the HSR Certified home stager's who took part in this survey because they are literally working miracles for their clients!
Could “ Home Staging" be a Career for You?
Don’t miss this..!!
  • 7 Key Questions to Ask Yourself
  • What the Cost is to Starting this Business
  • Do You Have the Personality for This Industry?
  • How You Know If You Have the Design Talent?

I’m so excited about our latest, 2018 home staging statistics survey results!  In the survey, we studied the results of over 4,200 staged homes which makes this the largest study of staged homes ever!

The post 2018 Home Staging Statistics appeared first on HSR Home Staging Certification Training.

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I'm so excited about our latest, 2018 home staging statistics survey results!  In the survey, we studied the results of over 4,200 staged homes which makes this the largest study of staged homes ever! The results came strictly from HSR Certified Professional Home Stagers from across the world but mostly in the U.S.

Over 4,200 Homes Surveyed Across the World...

  The 2018 home staging statistics reflect the current, hot real estate market and the amount of money seller's are seeing from investing in the staging of their home vs the seller who does not invest in staging within their market.

There has never been a better time to become a home stager because HSR stagers are killing it right now for their clients!
Ready for the results?
Yep, over 85% of those 4,200+ STAGED homes saw at least 6-25% MORE from the sale of their HSR professionally staged home than the home in the same market that was NOT professionally staged!

Even I was surprised at these results but in this hot market with the varying price differentials we are seeing from neighborhood to neighborhood, a home that is "dialed-in" for it's potential buyers is seeing HUGE results.

   

The largest percentage of results actually came in at 9-12% increase which was astounding!

   

   

There was a DIRECT correlation between the stagers who charged a bit more and the homes that got the BEST results in price!  In other words, you get what you pay for when it comes to "staging investment". 

When sellers spent just .5% of the sales price MORE on the staging services, they saw at least a 6% price difference!

Click to Tweet

In other words, when stagers charged less or stopped short due to the seller's tight budget, the results were not as good.  Those extra, cosmetic updates like paint, new light fixtures or flooring made a HUGE difference in the sales price outcome.

Educating Agents and Sellers on the Benefits of Staging:

I went ahead and created some gorgeous 2018 home staging statistic imagery and typography for our home staging certification HSR Members in the members training area to download and drip in their social feeds over the next year.  I'm also going to add video like the one below for HSR members too.

While these statistics are from HSR grads, we also have the 2017 NAR statistics available for you to use, so click on the link below to download:​
This is how our industry grows, so that NO HOME goes on the market without professional staging!
2018 Home Staging Statistics that are AWESOME! - YouTube
I'm so proud of all the HSR Certified home stager's who took part in this survey because they are literally working miracles for their clients!
Could “ Home Staging" be a Career for You?
Don’t miss this..!!
  • 7 Key Questions to Ask Yourself
  • What the Cost is to Starting this Business
  • Do You Have the Personality for This Industry?
  • How You Know If You Have the Design Talent?

I’m so excited about our latest, 2018 home staging statistics survey results!  In the survey, we studied the results of over 4,200 staged homes which makes this the largest study of staged homes ever!

The post 2018 Home Staging Statistics appeared first on HSR Home Staging Certification Training.

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Free Staging Training Webinar on Wednesday, October 4th at 4:00pm (Pacific Time)

After well over 10 years of staging training, speaking at RESA Conferences and chatting with veteran stagers daily I’ve narrowed down some essential, soul searching elements that make up various niches in the industry, the best staging accessories to buy for ROI, best practices for marketing and lots more great tips for new stagers!

If you're a new home stager or considering getting into the industry, you will not want to miss this!​
What You'll Learn on the Live Webinar:
  1. How to Easily Focus and Find Your Niche in the Staging Industry - 4 Key Factors to Consider
  2. Top 10 Accessory Items to Shop for Right Away
  3. Step-by-step strategies you can implement in your business for immediate results - backed up by years of experience!
  4. BONUS!  FREE notes download with special links to free learning presentations.
Space is limited for this staging training, so signup right away...it's FREE!

Join me for this free staging training webinar on Wednesday, Oct. 4 entitled, “8 ‘Hot Tips’ for New Stagers (and Those Thinking About Becoming One)”  Hope to see you there!

The post Free Webinar for New Stagers appeared first on HSR Home Staging Certification Training.

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Join me on a Live Webinar Wednesday, Jan. 24th at 4pm (pacific time)
Here's what we will be going over in this information packed webinar for new home stagers (or those thinking of becoming one):
  • NEW 2018 Home Staging Statistics!
  • 2018 Color Trends with Lots of Photo Examples!
  • 2018 Staging and Design Trends - You get to vote on your favorite one in the chat room
  • Staging Industry Outlook for 2018 and How to Get Started
  • Reassessing Your Approach to Clients and Brand
  • Discovering Your Niche and Embracing Technology - Home stager success stories all along the way!
PLUS!  Instant training bonuses and links when you sign-up and download the presentation notes!
Looking forward to seeing you there!!

FREE Live Webinar Training this Wednesday, March 7 at 2pm (pacific time).  Click to sign up and receive free bonus materials…

The post 2018 Staging Trends FREE Live Webinar appeared first on HSR Home Staging Certification Training.

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In my training, I walk people through how to discover the right business model for their situation.  Why do I do this?  Because everyone who joins the HSR Home Staging Certification training has different business goals and reasons for becoming certified in home staging and design.  

Below is a very cool home stager's story because her business evolved with her family situation...

Leslie Anderson with her now grown kids who help her with the business:)

When Leslie Anderson of Leslie Anderson Interiors, a Washington DC home stager started her staging business her goal was very simple...work part time in order to focus on her kids. 

Here is her story and her GORGEOUS staging work...

What was your life like before becoming a home stager?

Prior to starting my Home Staging business, I was a stay at home mother of three children. I spent most of my spare time volunteering for the local public schools and helping friends decorate their homes! One day I was helping a friend get her house ready to go on the market and I decided to look into home staging as a career. That is when I started researching online courses such as Audra Slinkey's Home Staging Resources.


How did you get started in your business?

When I decided to become a home stager it was important to me to become certified. I looked at many different options and was most impressed by the Home Staging Resource's program. I was excited about how Audra's experience and background helped her build her program and the quality of the materials her program offered (including a website) to get my business up and running as soon as possible.


How does your business look today?

I am so excited about how far my business has come. I started out doing this as a part time business while my kids were still home. In the last year, I have been able to work full time and have moved my entire inventory into a new warehouse and office. It makes such a difference! It has given me the ability to become so much more efficient and sales are increasing daily!


Any advice you would give someone thinking about getting into the industry?

I took my time in getting my business up and running as I am the type of person that likes to make sure that everything is in line. If I were to do it all over again, I would probably get the ball rolling a bit faster than I did. I like to perfect things and I have now realized that part of perfecting your business is to allow yourself to learn from your mistakes.


BEFORE STAGING

What has been one of the secrets to your success?

Not only did Audra's program help me get my business up and running quickly, it has also helped me grow my business each year. Audra continually adds things into her program to help stagers increase their revenue streams in different ways. I always have access to new ideas and marketing materials which is so important and helpful to me as a single business owner!


Now Leslie has her own storefront and warehouse...woot!!  I'm so proud of her and I bet her kids are too.  Thanks so much Leslie for sharing your story!

What will your story be?

Thrive Leads Shortcode could not be rendered, please check it in Thrive Leads Section!

I love sharing HSR Grad business success stories!  Leslie Anderson’s business journey evolved with her lifestyle changes and it’s super cool to see.  I also show you her gorgeous photos stage house right!

The post Home Stager Interview appeared first on HSR Home Staging Certification Training.

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In less than 6 months the industries hottest event will be here...RESA Convention!  I get the question a lot as it draws near, "Audra, why should I go to RESA Convention?"  There are a ton of reasons why this event is different than anything else out there but on a very personal level...RESACon changes businesses!

Here's a quick video on what to expect and why RESA Convention is so important to your business...
RESA Convention 2018 - Why to to RESA Convention? - YouTube

#1

RESA Convention Will Inspire You

You can't help but feel motivated and inspired by the line up of speakers!  You will meet people who have overcome incredible odds to create successful businesses.  You will meet people exactly in the position you are in as accountability partners for growth.  EVERYONE WALKS AWAY INSPIRED!

#2

RESA Convention Will Boost Your Sales

You have many workshops to choose from and many of them are about building your business and marketing so those who attend invariably do better the next year. 

Expect your productivity to sky rocket from the combination of inspiration, connection and knowledge at RESA Convention! #RESACON Inpired

Click to Tweet

#3

RESA Convention Will Connect You to Valuable Industry Partners

The RESA Convention is tied to the Las Vegas Market, so many of their sponsors are vendors you will want for your business!

#4

You Will Make Amazing Friendships

Home stagers are the best people to meet and work with!  We are not each other's competition but we are advocates in a growing industry where working together we can quadruple the business for everyone!

Every year I take a group photo with everyone who has taken one of my courses at RESACon...

Look at this good looking group of HSR Grads & Staging Mentors!

#5

Vegas Baby!

The hotel is spectacular and you can pamper yourself at the pool or spa.  The rooms are luxurious and if you've never been to Vegas...you don't know what you're missing!  Vegas is fun!

Bonus Reason

Preparty and Drinks on Me!

We filled the bar with over 50 HSR peeps, so I had to take a selfie:)

Right before the RESA Convention, I have a "drinks on me" networking event for all those folks who have taken my staging or color training courses!

Yes, unlimited drinks on me for all my members, so COME THIRSTY MY FRIENDS:-)

If you are a professional home stager, then you will NOT want to miss this event!  Here’s an impromptu (yes my hair looks terrible) video I created on why you should go to RESA Convention…

The post Why Go to RESA Convention? appeared first on HSR Home Staging Certification Training.

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I just wrote a post for the National Association of Realtors on the "2018 Outdoor Trends" and I had to share it on my blog as well because it's my own project!  I learned a lot about outdoor trends and I have a whole new respect for my design clients who go through large-scale remodel projects like I did!

>>Click Here to see my NAR article, "2018 Outdoor Trends: Jaw-Dropping Transformations"
Here's the behind the scenes scoop on my project, as well as some lessons learned...

My goals for the project were to create an extension of my living space seamlessly.  I chose finishes, fixtures and furnishings that all have an indoor look. 

Below is the before photo looking out of my kitchen dutch door into my side yard...

We knocked down the kitchen wall and opened up the space...

Home Staging Resource After Photo

I have 3 sports fanatics (my husband and 2 teenage sons) living under one roof and we always argue over the remote, so an additional living space and outdoor dining area was essential!

Before Photo

I also like to entertain and cook outside, so an outdoor kitchen area became another focal point.  To give the outdoor space more of an "indoor feel" I enclosed the back wall around the outside kitchen area.

After Photo - Home Staging Resource

Home Stagers Need to Know that...

Outdoor living spaces are increasingly becoming more valuable to a buyers perspective.  In fact, in a January, 2018 FreshHome Article entitled, "Which Home Improvements Have the Best ROI in 2018" Outdoor Living Space was #2!

"According to a recent survey, 51% of home buyers find outdoor living space the most attractive quality when searching for their perfect home, more so than open floor plans and curb appeal.

Having recently completed my own outdoor remodel design job, I can say it has absolutely changed the way we live!

As a writer for the NAR staging blog, I like to talk about trends and share my members stories.  Here’s a post I wrote about my own outdoor design project…

The post 2018 Outdoor Trends appeared first on HSR Home Staging Certification Training.

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I never get tired of hearing and sharing staging success stories from my members all over the world! 

I'm going to be doing a series of "jaw dropping" stories not just for my blog but for the NAR staging blog, so look for these in the coming months!  Today's post is a Manhattan staging story about a beautiful apartment made MUCH more beautiful (and relevant) by professional staging. 

Today's success story is brought to you by HSR Grad, Donna Dazzo of Designed to Appeal who is a Manhattan staging expert and frankly, one of the best in the biz!  Her "jaw dropping transformation" helped a $3.995 million home sell in a record 45 days (which is tough to do for a multi-million dollar home!)

She recognized right away the "return on investment" potential in this home and was able to earn her client's thousands more, as well as a quick sale...Here is Donna's story...

When we first viewed this apartment, it was filled with the deceased owner's outdated furniture and personal effects. Some of the rooms were painted dark colors and had built-in shelving, making them feel smaller than they actually were.

Living Room BEFORE

Living Room AFTER

Can you believe this is the same room?!  Donna had the floors refinished, the room painted and used her staging magic to bring in just the right furnishings to highlight and architectural elements of the space.

Bedroom BEFORE

Because it was a 3 bedroom apartment, we figured it would most likely be sold to a young family with children, so it was important that it didn't feel like "grandma's apartment". We set up two of the bedrooms as children's rooms.

Bedroom AFTER

The expertly trained home stager researches the "buyer demographic" so they know exactly WHO they are designing for...the is important knowledge the stager should possess.  In the HSR Certification training, I use a 6-Step Demographic Research process to identify the most ideal buyers for each home.   HSR stagers talk to the agents, research the neighborhood and even deep dive into the culture of the area since every area is different.

Donna not only identified a family but knew the ages of their children from 8-17 years vs. a young family with toddlers.  Below she stages more of a teen-room.

Bedroom BEFORE

Bedroom AFTER

While we don't recommend renovations before an apartment goes on the market, we DO recommend updating, which will go a long way to getting the apartment sold quickly and for top dollar.  Painting, removing old and worn carpeting, refinishing wood floors, and replacing light fixtures can make all of the difference!

Formal Dining BEFORE

Formal Dining AFTER

Don't you LOVE the replaced light fixtures Donna chose for this space?

Manhattan staging is different than San Diego or Cincinnati staging but the concepts remain the same...understanding the staging ROI potential of a home and staging it to it's maximum sales price potential.  The HSR Certified Home Stager's goal is to make sure the home seller never leaves money on the table in the sale of their home!

HSR Certified Stagers homes statistically average 10% more than the unstaged home!

Here are more fantastic photo transformations of Donna's Manhattan staging project...

Master Bedroom BEFORE

Master Bedroom AFTER

Kitchen BEFORE

Kitchen AFTER

Bedroom BEFORE

Now a cleverly staged office!

Donna is working miracles in Manhattan as an HSR Certified Professional Home Stager and Designer...what will your story look like?
Could “ Home Staging" be a Career for You?
Don’t miss this..!!
  • 7 Key Questions to Ask Yourself
  • What the Cost is to Starting this Business
  • Do You Have the Personality for This Industry?
  • How You Know If You Have the Design Talent?

If you like to see GORGEOUS before-and-after photos, then you will LOVE this post about a Manhatten staging project…

The post Manhattan Staging Success Story appeared first on HSR Home Staging Certification Training.

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