The Home Staging Resource | Solutions for Professional Home Stagers &..
The Home Staging Resource (HSR) was launched in July of 2006 by Audra Slinkey who is the creator and President of the HSR Training. Audra has personally trained thousands of stagers all over the globe. She is an Amazon Best Seller, RESA Innovator of the Year 2013, 2015 and 2017 and passionate about helping stagers and designers grow their business!
Free Staging Training Webinar on Wednesday, October 4th at 4:00pm (Pacific Time)
After well over 10 years of staging training, speaking at RESA Conferences and chatting with veteran stagers daily I’ve narrowed down some essential, soul searching elements that make up various niches in the industry, the best staging accessories to buy for ROI, best practices for marketing and lots more great tips for new stagers!
If you're a new home stager or considering getting into the industry, you will not want to miss this!
In my training, I walk people through how to discover the right business model for their situation. Why do I do this? Because everyone who joins the HSR Home Staging Certification training has different business goals and reasons for becoming certified in home staging and design.
Below is a very cool home stager's story because her business evolved with her family situation...
Leslie Anderson with her now grown kids who help her with the business:)
Here is her story and her GORGEOUS staging work...
What was your life like before becoming a home stager?
Prior to starting my Home Staging business, I was a stay at home mother of three children. I spent most of my spare time volunteering for the local public schools and helping friends decorate their homes! One day I was helping a friend get her house ready to go on the market and I decided to look into home staging as a career. That is when I started researching online courses such as Audra Slinkey's Home Staging Resources.
How did you get started in your business?
When I decided to become a home stager it was important to me to become certified. I looked at many different options and was most impressed by the Home Staging Resource's program. I was excited about how Audra's experience and background helped her build her program and the quality of the materials her program offered (including a website) to get my business up and running as soon as possible.
How does your business look today?
I am so excited about how far my business has come. I started out doing this as a part time business while my kids were still home. In the last year, I have been able to work full time and have moved my entire inventory into a new warehouse and office. It makes such a difference! It has given me the ability to become so much more efficient and sales are increasing daily!
Any advice you would give someone thinking about getting into the industry?
I took my time in getting my business up and running as I am the type of person that likes to make sure that everything is in line. If I were to do it all over again, I would probably get the ball rolling a bit faster than I did. I like to perfect things and I have now realized that part of perfecting your business is to allow yourself to learn from your mistakes.
What has been one of the secrets to your success?
Not only did Audra's program help me get my business up and running quickly, it has also helped me grow my business each year. Audra continually adds things into her program to help stagers increase their revenue streams in different ways. I always have access to new ideas and marketing materials which is so important and helpful to me as a single business owner!
Now Leslie has her own storefront and warehouse...woot!! I'm so proud of her and I bet her kids are too. Thanks so much Leslie for sharing your story!
What will your story be?
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I love sharing HSR Grad business success stories! Leslie Anderson’s business journey evolved with her lifestyle changes and it’s super cool to see. I also show you her gorgeous photos stage house right!
In less than 6 months the industries hottest event will be here...RESA Convention! I get the question a lot as it draws near, "Audra, why should I go to RESA Convention?" There are a ton of reasons why this event is different than anything else out there but on a very personal level...RESACon changes businesses!
Here's a quick video on what to expect and why RESA Convention is so important to your business...
RESA Convention 2018 - Why to to RESA Convention? - YouTube
RESA Convention Will Inspire You
You can't help but feel motivated and inspired by the line up of speakers! You will meet people who have overcome incredible odds to create successful businesses. You will meet people exactly in the position you are in as accountability partners for growth. EVERYONE WALKS AWAY INSPIRED!
RESA Convention Will Boost Your Sales
You have many workshops to choose from and many of them are about building your business and marketing so those who attend invariably do better the next year.
Expect your productivity to sky rocket from the combination of inspiration, connection and knowledge at RESA Convention! #RESACON Inpired
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RESA Convention Will Connect You to Valuable Industry Partners
The RESA Convention is tied to the Las Vegas Market, so many of their sponsors are vendors you will want for your business!
You Will Make Amazing Friendships
Home stagers are the best people to meet and work with! We are not each other's competition but we are advocates in a growing industry where working together we can quadruple the business for everyone!
Every year I take a group photo with everyone who has taken one of my courses at RESACon...
Look at this good looking group of HSR Grads & Staging Mentors!
The hotel is spectacular and you can pamper yourself at the pool or spa. The rooms are luxurious and if you've never been to Vegas...you don't know what you're missing! Vegas is fun!
Preparty and Drinks on Me!
We filled the bar with over 50 HSR peeps, so I had to take a selfie:)
My goals for the project were to create an extension of my living space seamlessly. I chose finishes, fixtures and furnishings that all have an indoor look.
Below is the before photo looking out of my kitchen dutch door into my side yard...
We knocked down the kitchen wall and opened up the space...
Home Staging Resource After Photo
I have 3 sports fanatics (my husband and 2 teenage sons) living under one roof and we always argue over the remote, so an additional living space and outdoor dining area was essential!
I also like to entertain and cook outside, so an outdoor kitchen area became another focal point. To give the outdoor space more of an "indoor feel" I enclosed the back wall around the outside kitchen area.
I never get tired of hearing and sharing staging success stories from my members all over the world!
I'm going to be doing a series of "jaw dropping" stories not just for my blog but for the NAR staging blog, so look for these in the coming months! Today's post is a Manhattan staging story about a beautiful apartment made MUCH more beautiful (and relevant) by professional staging.
Today's success story is brought to you by HSR Grad, Donna Dazzo of Designed to Appeal who is a Manhattan staging expert and frankly, one of the best in the biz! Her "jaw dropping transformation" helped a $3.995 million home sell in a record 45 days (which is tough to do for a multi-million dollar home!)
She recognized right away the "return on investment" potential in this home and was able to earn her client's thousands more, as well as a quick sale...Here is Donna's story...
When we first viewed this apartment, it was filled with the deceased owner's outdated furniture and personal effects. Some of the rooms were painted dark colors and had built-in shelving, making them feel smaller than they actually were.
Living Room BEFORE
Living Room AFTER
Can you believe this is the same room?! Donna had the floors refinished, the room painted and used her staging magic to bring in just the right furnishings to highlight and architectural elements of the space.
Because it was a 3 bedroom apartment, we figured it would most likely be sold to a young family with children, so it was important that it didn't feel like "grandma's apartment". We set up two of the bedrooms as children's rooms.
The expertly trained home stager researches the "buyer demographic" so they know exactly WHO they are designing for...the is important knowledge the stager should possess. In the HSR Certification training, I use a 6-Step Demographic Research process to identify the most ideal buyers for each home. HSR stagers talk to the agents, research the neighborhood and even deep dive into the culture of the area since every area is different.
Donna not only identified a family but knew the ages of their children from 8-17 years vs. a young family with toddlers. Below she stages more of a teen-room.
While we don't recommend renovations before an apartment goes on the market, we DO recommend updating, which will go a long way to getting the apartment sold quickly and for top dollar. Painting, removing old and worn carpeting, refinishing wood floors, and replacing light fixtures can make all of the difference!
Formal Dining BEFORE
Formal Dining AFTER
Don't you LOVE the replaced light fixtures Donna chose for this space?
Manhattan staging is different than San Diego or Cincinnati staging but the concepts remain the same...understanding the staging ROI potential of a home and staging it to it's maximum sales price potential. The HSR Certified Home Stager's goal is to make sure the home seller never leaves money on the table in the sale of their home!
HSR Certified Stagers homes statistically average 10% more than the unstaged home!
Here are more fantastic photo transformations of Donna's Manhattan staging project...
Master Bedroom BEFORE
Master Bedroom AFTER
Now a cleverly staged office!
Donna is working miracles in Manhattan as an HSR Certified Professional Home Stager and Designer...what will your story look like?
Do you ever run out of ideas for posting on social media for your business? Do you feel like no one even sees what you carefully post? You're not alone!
This is why at the Home Staging Resource, we've added a large section in our training called the "Social Media Library" which supplies videos for stagers. In this new training section, our HSR Certified Members will get to download over 35+ videos to use for their own social media funnels, plans and posts! How cool is that? One of my New Year's Resolutions was to provide even more, relevant resources to my peeps, so I'm happy to get a jump on it early:).
Video is one of 2018's hottest business trends and Facebook , so now is the time to add video to your business!
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Video is one of 2018's hottest business trends and Facebook is more likely to display video posts than anything else, so now is the time to add video to your business!
Watch This Video to See the Videos We Provide Our Members:
2017-12 - Videos for Stagers - YouTube
2018 promises to be a GREAT Year for stagers, so if you're looking at training companies to join...ask yourself this: Does your training offer this kind of resource? Cheers to 2018!
HSR now provides videos for stagers to enhance their 2018 social media presence. See what’s in the Members Training Area.
I love hearing and sharing stories of personal and professional success from my HSR Grads! Today I'm sharing a story and gorgeous photos from Dina Ferguson, a Scottsdale home stager who not only rebounded her business when the economy tanked but also overcame the odds of moving to a different state! Here's her full story and amazing work from four months ago to today...enjoy!
Dina sent me this letter last June...
Hi Audra - I worked as an Interior Designer for 7 years, but switched to being a special education teacher (my original degree) when the economy tanked. As much as I have enjoyed working in education, my focus has been to find a way back into the design trade.
Once I decided that staging was the best fit for me, I began researching local stagers, websites and training companies. I was reluctant to spend the money for another training or certification (I have 60 units of design coursework already)
Currently, I am in Week Two of your training and WOW! Your training is worth every penny and more. Staging is not rocket science, but being an entrepreneur and knowing how to market your business and build a brand is! I would NEVER have been able to do this on my own.
Flash forward to today, I sent Dina an email just "checking in" and got this very cool response...
Hi Audra, I moved to a new area where I know no one two months ago. I began working the marketing tips your provide in the training and got my first vacant staging job!
How cool is that? Not only did Dina start a brand new business, she moved to another state and already is getting calls for work! These photos are from that vacant job and I would absolutely say she is in the RIGHT INDUSTRY....what do you think?
Wow! That is the only way to describe this training. As an entrepreneur and design professional wanting to shift gears into the staging platform, I found this training invaluable for the business and marketing expertise. I can't thank HSR enough for sharing this information and motivating me to expand into this next phase.
Are you ready for the holidays? Do you love to decorate for Christmas?
I know many of you LOVE holiday design, so I've put together "7 Reasons You Should Add Holiday Design to Your Business"...
Holiday Design Fulfills a Need...
Let's face it...the holidays can be EXHAUSTING for most of us! Between the gift shopping, parties, wrapping and vacation planning it's hard to carve out time to sift through our massive amounts of holiday decorations. Most people would love a service that works with them to dial in their holiday home while saving them time.
We are in the era of "outsourcing" and now more than ever people are paying others to do the work they don't have the time for.
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Holiday Design Attracts a High-End Clientele
The very nature of holiday design is to save clients time by doing the design for them, so typically the folks who don't have that kind of time but do have the money are in a higher-end, income bracket.
What do this mean for the designer? It means you've just created a wonderful referral source for multiple design projects!
Holiday Design Attracts a "Regular" Clientele
The great thing about a offering a holiday design service is that those client's whom you did an excellent job for the previous year, will invariably have you come back every year! That's right...you only need to cultivate a handful of client's to have regular, steady business every year. In fact, a stager friend of mine says that she earns almost 15% of her business yearly on only a few, holiday design client's that LOVE her.
Sometimes I hear stager's complain that their staging business really dips during the holidays, so having a steady, holiday design clientele that keeps you busy, year after year, makes perfect sense!
You Save Client's Money by Re-Purposing
Home Stagers and Designers have the uncanny ability to "see" interiors in creative ways and part of that skill-set goes toward Re-purposing items to their best showing. Why pack all of your current decor away before decorating for the holidays when you can easily to the gorgeous decor you already have and "holiday, bling it up!"
Holiday Design Services are EASY to Market
Not only is this kind of service highly referral based...it's easy to market using Facebook Ads, post cards and online directory key words...
Simply add the term "Holiday Design Services" to your Yelp listing and you're already ahead of the game! Look how few providers come up in the entire San Diego area...
Holiday Design is EASY to Offer...
I've put together an hour long video training that walks you through the process, pricing and marketing of offering a Holiday Design service to your clients...
I love what these Santa Cruz home stagers did to this million dollar vacant listing! This Santa Cruz Home Staging company, Pacific Home Design merchandised this space so well...I'm building an article off the work they did about staging trends I'm seeing in the industry...
4 Hot Staging Trends You Can't Ignore...
Navy and White Are Here to Stay
After - Pacific Home Design
After by Pacific Home Design
In a 2014 Staging Trends post, I named the color navy as a staging color trend you will see more of in the coming years and I'm happy to say that three years later...I'm not tired of it. You can see how these Santa Cruz home stagers (Chrissy and Corrine) really tap into the design vibe of the city of Santa Cruz in that their staging design enhances the view and creates a "lounge like" feel.
Merchandising Every Space is ESSENTIAL!
After by Pacific Home Design
Part of the art of staging is "merchandising" the space. The definition of merchandising is "displaying a product in such a way that it stimulates interest and entices customers to make a purchase."
The two photos above show this concept beautifully!
A buyer would go onto the deck and marvel at the view in the unstaged, empty deck photo BUT the buyer who goes onto the staged deck will sit in the chair and imagine spending sunsets with their partner over a glass of wine and teaching their children the constellations in the evenings...do you see the difference?
In my staging and design training, I call this building "Emotional Connection Points" in the home, so that buyers feel home in the each room...
Don't you hate how fast color trends seem to change?:)
After staging by Pacific Home Design
Expect to see more white walls in the staging realm since this trends is growing. Having said that, it takes extreme, design expertise to work with white walls since "white" needs lots of white furnishings and texture to work well.