The Home Staging Resource | Solutions for Professional Home Stagers &..
The Home Staging Resource (HSR) was launched in July of 2006 by Audra Slinkey who is the creator and President of the HSR Training. Audra has personally trained thousands of stagers all over the globe. She is an Amazon Best Seller, RESA Innovator of the Year 2013, 2015 and 2017 and passionate about helping stagers and designers grow their business!
In this post, I'm going to share with you what I wrote in my latest National Association of Realtors blog post AND give you a FREE Vacant Sales Sheet PDF, so you can use it to educate sellers and agents on the importance of staging a vacant home...
When I started my HSR Certification training company over 14 years ago my mission was to "make hiring a professional home stager an industry standard similar to home inspections"...
I've always been actively involved in educating people on the benefits of home staging and good home design in order to achieve that mission. When I started...no one even knew what home staging was. I'm so proud of how far we've come!
As part of that mission, I blog for the National Association of Realtors on a regular basis to help promote my AWESOME HSR members and directory, as well as educate, educate, educate agents and home sellers on how to use a home stager, how to choose a home stager and most importantly...why staging is so important to their bottom line.
In that article I featured some INCREDIBLE before-and-after photos of Stephanie White's work that helps to visually show the changes in an empty space when it's staged correctly. I also used the analogy of me and my bikini...yikes!
After I wrote that article for NAR, I thought to myself...wouldn't it be great if that was made into a gorgeous, PDF for agents to give sellers and stagers to give agents? So, here you go...
Having trouble convincing agents to stage vacant properties? Here’s “4 Reasons Why Staging a Vacant Home is Critical” PLUS a FREE PDF download for you to use and give to agents!
There's been a lot of chatter in the staging and real estate community about "virtual staging" so I thought I would give my two cents on the matter. While virtual staging has been around for several years, it's making a bit of a comeback with the popularity of e-design and there is confusion between these two terms.
Before I jump in, let's be clear on WHAT virtual staging is and what it isn't...
Definition of Virtual Staging - Virtual staging is when photos of rooms in a home are altered and/or digitally edited to add/remove furnishings, features or paint color, for the benefit of online marketing in the multiple listing service (MLS) so that home buyers will be inclined to come to the home.
Some real estate agents are turning to virtual staging to save a buck and get "digitally staged photos" even though the rooms themselves are not staged. The photos are altered.
Virtual staging is VERY different than e-design in that e-design images are not meant to go on the MLS but used to show clients a design plan or mood board in a space before they commit to design purchases.
In fact, I'm doing a free, live webinar on "How to Make Money with E-Design" that I would love for you to join me on...
Do you see the difference there?
Virtual staging on the other hand is about staging the rooms DIGITALLY, so the photos online look good and buyers will be attracted to the space.
I see people confuse e-design and Virtual Staging, so I want to be very clear that when I talk and train on e-design, I'm not advocating virtual staging but teaching a wonderful way for designers and stagers to use technology to provide a visual to clients for their design plan (not MLS photos).
So...now that you are clear on that, let's talk about why virtual staging is probably NOT a good idea for agents or stagers to use or advocate.
Here are 5 reasons why virtual staging is a bad idea...
Most Virtual Staging Photos Look Fake
Technology has come a long way in this regard BUT by in large, even the BEST virtually staged photos have a bit of a cartoony or out-of-scale feel. Watch my Facebook Live video below to see the example photos I compare to real life staged photos.
Virtual Staging is a HUGE Let Down When Buyers See the Space in Person
Let's be honest...buyers don't make offers based on MLS photos alone. In fact, they view on average around 12 homes before making that coveted offer. Do you think the buyer will be happy to walk into a home that was virtual staged only to find it looks completely different? I like to describe virtual staging as the ultimate, in-person, buyer let down...
Some Would Say Virtual Staging is Deceptive
Like I said, virtual staging is not new to our industry. When we discussed the pros and cons of virtual staging in Stagers Connect (our private, social network for HSR grads), there were several negative stories told how buyers felt deceived and lied to when entering the home. Buyers had an expectation and felt betrayed by the agent when the rooms were clearly digitally mastered to appear better than in real life.
Agents Could Get Into Trouble Potentially
One stager who was a real estate agent commented that if it's not completely disclosed in the MLS commentary, an agent who uses virtually staged photos could be in violation of Article 12 of the Realtor Code of Ethics which speaks to this practice.
Okay, I can't just stop at 4 reasons since this one is a doozy...
Virtual Staging is Not Staging At All because it Completely Lacks Emotion
A well staged space is meant to evoke strong emotions in the home buyer. Staging is more about merchandising the space for that emotional connection that comes when the buyer wants to make an offer. While digitally altered photos could appeal online to the buyer, when they go to the space in person...that emotion is completely lacking due to the fact that the space is bare.
If you're a home stager trying to have a discussion with your agent partners on why virtual staging could hurt their business, I hope this post helped out a bit. I hate to bash anything or be negative about a service but this is my opinion on the matter based on years of experience with that service.
While it could be more affordable to an agent to virtually stage rather than pay for actual staging...the actual cost to their business and reputation is probably not worth it. I would recommend leaving the space bare before putting up photos that create a false hope in the buyers personally...
I recently did a Facebook Live on this subject, so here's the video of that event...
4 Reasons Virtual Staging is Not a Good Idea - YouTube
There’s been a lot of chatter in the staging and real estate community about “virtual staging” so I thought I would give my two cents on the matter….I think it’s a bad idea. In fact, here are 5 reasons why virtual staging is not a good idea for agents…
EXACTLY a year ago, Laura Bohn, a Minneapolis home stager took the plunge into staging...she was exactly where YOU may be and here's her story and design work to inspire you...
I worked as a Radiology Technician for 3 years with Twin Cities Orthopedics until I took the plunge to pursue my dream of owning a business in design...
It was actually my sister that gave me the idea of home staging. She went to a tent show at the Minneapolis Convention Center and ran into a lady that was a home stager. She went through the HSR training and raved about it, so my sister happened to get all of her personal information for me to reach out. She thought very highly of HSR and told me to really consider it if I wanted a career change.
It wasn't a tough decision for me to make. It all felt right...
I was very unhappy in Radiology and knew it wasn't my forever career. I was sick of working for someone, I wanted to work for myself and build an empire of a company while I was at it. I completed most of the HSR training while I was still working in Radiology, but on January 12th, 2018 I said to myself enough is enough and quit my day job to pursue my dream full-time...
It was the best decision I have EVER made!
Looking back, it's funny how I think I learned more about business in the HSR training than I did in my 4-year Bachelor's Degree in Business Management.
They didn't teach me the processes it takes to start your own business, such as how to get an LLC, EIN, build a website, properly network, etc. Not only do I feel confident now in my business processes from the training I received from HSR, but I feel like I can conquer ANYTHING that comes my way because I have the resources and fellow stagers that I've met along the way right at my disposal.
I've been in business less than a year and I've already seen tremendous growth by putting HSR's training into action...
It's the start of 2019, so today I look at my business as this is my year. I want to go out there and smile more, challenge myself, take risks, set new goals and make a change not only for myself and my business, but for the homeowners I have the chance to work with.
I love helping people sell their homes or redesign their current home. I love the looks on their faces when they see their home staged for the first time, but I love it even more when the home sells fast and for top dollar. If I can make people happy by selling their home or designing a space that better suits their lifestyle that they look forward coming home to, then I'm doing my job.
If I had to do it all over again, I wish I would have started 10 years ago! Even if you're on the fence about it, I say just go for it...
Having company over for Christmas? Here are my favorite, downloadable, Christmas decoration "hacks" that are super easy to create, look beautiful and fit the budget...
We used our E-Design Boards to create visual examples of easy ways you can decorate for Christmas on a budget. Feel free to download these Guides and use the shopping links (or visit your local stores that are listed) to get these essentials.
7 Quick Christmas Decoration Hacks You Will Love
As you can see from the image above, it's not hard to repurpose a lot of what you already own to create a more festive space. It's the little details in these quick projects that bring a smile to my face. Click on the image below to download the full Guide with Shopping links...
Want to get more inspired with some vintage, trending, holiday updates? Here's 5 more holiday decorating updates that are oh so festive...
Buffalo plaid is trending this holiday and you saw it in my last post in pillow covers and a stuffed reindeer but why not as a table runner centerpiece too? Vintage items are also trending, so the printables, red truck and wooden ladder decor will fit right in with this year's nostalgic Christmas...
Maybe you just need some guidance on how to make your dining room table sparkle. Here's some curated dining table centerpiece ideas to inspire you...
Enjoy these free downloads and enjoy your holiday season!
Christmas is right around the corner, so here MORE, AMAZING Christmas decorating “hacks” you can do quickly to festify your table tops, dining room chairs, entry way and stairs…
Goal Setting & Planning to Get the Most Out of Your 2019!Free, live webinar on creating a doable "Stager’s Calendar" that will help you plan and set goals for an amazing 2019!
Please join me and together we will brainstorm your perfect 2019!
Wednesday, January 9 at 4:00pm (Pacific Time/7pm Easern Time)
What You'll Learn on the
Looking Back in Order to Move Forward - Reflection Lessons
How to DREAM BIG but be Realistic
4 Key Questions to Ask Yourself During the Goal Setting Phase
Systems Rather Than Goals and Steps to Take Your There in 2019
6 Tangible Goals for Stagers of All Levels and the Steps to Achievement
BONUS! An example "Stagers Calendar for Marketing" the Whole Year Round
Make 2019 your year and join me for a FREE staging training webinar on Wednesday, January 9 entitled, “Goal Setting & Planning to Get the Most Out of Your 2019″ – Free, live webinar on creating a doable “Stager’s Calendar” that will help you plan and set goals for an amazing 2019!
Have you ever opened up your holiday decor boxes and wondered where the heck do those items go in your home OR why you even bought them in the first place?
Or maybe you're like me and you have three bins of holiday decor that you have no idea how to use but can't bring yourself to throw away?
All three of these things went through my head as I opened my holiday decor bins with high hopes...only to find some really crappy, Christmas decor...ugh. It was definitely time for an update!
That's why I'm so excited to share with you my incredibly talented Expert E-Designer's wonderfully easy holiday decor updates on a budget with shopping links in the form of TWO FREE DOWNLOADS!
Gina is our staff e-designer who curates most all of our boards and is the go-to person for shopping on a budget. She got very carried away curating holiday design ideas and boards for our Expert E-Designer training that I thought were too cool not to share.
Here's a list of some "Must-Have" Christmas Decor that quickly updates your look and is easy on the pocket book...
All of these holiday decor items are extremely versatile, classic and budget friendly. In this post and in my next post I'm going to show you how to use these items to create vignettes, update your tablescapes, create gorgeous centerpieces and more.
Do you have some empty spaces in your home that can use holiday cheer? Make these 3 holiday vignettes on the fly using some of the items in your guide above...
Enjoy these free downloads and stay tuned for more holiday design hot tips!
Have you critically looked over your holiday decorations recently? Here’s some easy ideas and items that will go a LONG way in updating your holiday home…free downloads!
I absolutely LOVE this time of year because it brings a season of reflection, gratefulness, togetherness and helps me to refocus on what's important for next year. Fall is also the perfect time of year to bring the outdoors in and make your house feel like home. In the past, I've told you about my unconventional Thanksgiving traditions but here are other ways I embrace the season.
Here are 6 hot tips for getting your "Fall On":-)
Inspired by the warmth and vibrant colors of Fall (as well as our Colors of the Year 2019), our newly launched E-Design board captures the ambiance of the season. Orange, brown and creamy colors are balanced in this living room space to create a warm and a welcoming atmosphere.
The super popular, Pottery Barn sofa and chairs provide a nice neutral place where the autumn pillows can make their statement (and you can swap them out easily from season to season). The canvas tree art and birch wood logs are a great way to invite the outdoors in and capture the feeling of fall throughout the space.
Take Time to Be Grateful and Focus on the "Good Stuff"
I get it, sometimes life has a way of beating us down. I can get hundreds of client compliments and then there's that one negative that can HAUNT me. How do I refocus? I think about all the good stuff in my business and life. I focus on simply...being grateful.
Sometimes this means I get off of social media and don't watch the news for a few days to re-calibrate. It's okay that I'm not instantly responding to Facebook requests.
To avoid burn-out and to really enjoy the changing of the season, I need to reflect on the positive.
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Focus on what's working in my business rather than what's not
Focus on the things I like to do in my business and think about outsourcing the stuff I don't
Think about all the beautiful people in my life and send them good thoughts and prayers
Remember that my gifts are meant to be shared and being thankful for those gifts
November is the time to rethink what I'm doing in a positive way as I prepare for a holiday of Thanksgiving then Christmas.
Dial-In Your Dining Room Table
Since I don't have a lot of storage space in my home, I love the idea of taking my existing decor (that I love) and redecorating it for the season. HSR Grad Kellie Carroll of KMC Redesign Studio shared these photos of how she redecorated her table for the fall...I LOVE IT!
Make a Statement Piece
You can create a unique and beautiful succulent topped pumpkin arrangement in minutes (or buy one on Etsy for $75). With a pumpkin or gourd, a variety of small succulents, tacky glue and some moss, you can create this arrangement for your home for under $25. This beauty can be used through Thanksgiving and can be replanted in another container for the next season.
Hygge is a Danish and Norwegian word for a mood of coziness and comfortable conviviality with feelings of wellness and contentment. As a design style, think of sheep skin rugs, a warm throw blanket, pillar candles, a fire in the fireplace, hot tea and furry slippers. If those items don't make you feel like fall, I don't know what does!
Layered rugs, sheepskin furs on chairs, knobby pillows, wood in a basket ready to furn and a cozy throw over the couch literally make me want to sink into this home!Here are some of my favorite Amazon throws to complete your fall look:
Click to go to Amazon
Click to See on Amazon
Click to go to Amazon
Tap Into Your "First Sense"
Out of all of our 5 senses, the sense of smell gives us the most nostalgia. Create that nostalgia for your family this season by using fall candles. Fall has it's own intoxicating smells and scents of the season.
Just by lighting candles you can cozy up your home and fill it with smells like pumpkin pie, freshly picked apples, sage, nutmeg or other favorite seasonal scents. If you’re not a fan of scented candles but still want the ambience, battery operated timer candles are the way to go!
My favorite candles are at Anthropologie because they smell amazing and last forever.
Click for Anthropologie Source
I hope you enjoy your entire holiday season from Thanksgiving to New Year's and spoil yourself a bit.
For more on how I spend my Thanksgiving holiday, check out my Unconventional Thanksgiving post below...
Oh how I LOVE to talk color, design and staging trends, as well as how they relate to our staging industry in the form of AMAZING before-and-after photo transformations! Here's my take on the Colors of the Year 2019 for Behr and Sherwin Williams thus far and how you will see them in staging trends within homes over the next year. Let me know what you think about these color and design trends for 2019...
Let's start with the Behr 2019 Color of the Year 2019, Blue Print
Blueprint which is a stylish mid-tone blue described by Behr as being an honest and approachable color. Behr's in-house color expert, Erika Woelfel, believes Blueprint is universally appealing, as it's "warmer than denim and softer than navy." Blueprint is able to work so well with other colors that you can layer in a second or third color to your decorating.
I've long been saying the blue is almost like another neutral in that it's become VERY livable and likable.
In the staging realm, it's a very safe color to accent a home with...especially any coastal home to bring in the ocean views. My AMAZING STAGING sister, Corrine McKendrick uses it quite often in her Santa Cruz staging projects because so many of the homes she stages are ocean front...
After Staging by Pacific Home Design
This Behr blue is so univeral that even Donna Dazzo, uses this faded denim like blue in a luxury New York City staged apartment in both the art and rug...
How CRAZY is this before and after photo?!
Living Room Before...
After Staging by Designed to Appeal
Holly of Gray Staging and Design in Indianapolis accents with blue chairs and matching pillows in this after photo below...
Staged by Holly Meyers
Here's another doozy of a staging before-and-after by Gail Emlaw of Gail's Staging and Design in Cape Coral, FL...what a HUGE transformation!
Do you ever get tired of looking at before-and-after photos?
AFTER by Gail's Staging and Design LLC
All in all, I think Behr picked a VERY safe color that we can expect to see a lot of in the staging and design world. Since staging trends tend to follow the color trends and the paint companies are at the forefront of this, let's look at another newly announced Color of the Year...
Sherwin Williams Color of the Year 2019, Cavern Clay
Courtesy of Sherwin Williams
No, you are NOT going to see this color on very many walls of a home EXCEPT in maybe an office space. You will see this color in accents of leather, wood tones, clay pottery, amber glass and pillows. Personally, I love the leather chairs Stephanie White used in this AMAZING living space before-and-after...
Living Space BEFORE
After Design by Stephanie White Interiors
The Sherwin Williams color choice was a bold one but they know the pulse of color trends which is trending towards muted colors...both the Behr and Sherwin Williams Colors of the Year fit that trend.
In fact, both of those color choices are complimentary in nature especially with similar muted tones...what do you think?
This 2019 Colors of the Year Mood Board was created in our E-Design Training account that all of our Expert E-Designers have access to use, share, blog and post on. If you're interested in learning how to create cool vision e-design boards for clients, then join me in this upcoming webinar...
You know you're on the right color trend track when you see it mass produced...
The Hearth and Hand with Magnolia collection at Target is making a big statement this season following these color trend combinations. I was SHOCKED to see very little color in their items EXCEPT for our Behr Blueprint and Sherwin Williams Cavern Clay:
These small accessories in Blueprint and Cavern Clay tones make a big impact and will liven up any table setting. Pairing the natural rattan woven chargers with the blue glass plates and glasses brings out the contrast and just the right pop of color. Cavern Clay can undoubtedly turn heads with its eye-catching color through décor made of wood, ceramic, leather and rattan while Blueprint shows off it’s color best in fabric, glass, linen and paint. You can spruce up any kitchen or dining table by sprinkling in these colors for a lasting impression.
Magnolia Home Target
Two good color picks that go well together...it's almost like both paint companies coordinated their picks! It almost makes me expect to see the Pantone Color of the Year 2019 as a Mustard Yellow.
Oh how I LOVE to talk color and design trends, as well as how they relate to our staging industry in the form of AMAZING before-and-after photo transformations! Here’s my take on the Colors of the Year 2019 for Behr and Sherwin Williams thus far and how you will see them inside homes over the next year. Let me know what you think about these color and design trends for 2019…
I believe in the "law of attraction" and tell my students that the more they "put themselves out there" the more likely they will attract their ideal clients. Not everyone will be your client because not everyone will connect with you.
This absolutely holds true for my business, so I thought I should "practice what I preach" and I created a bunch of quick videos to answer the common staging training questions I get.
I also did quick video on "My Story", why I started the Home Staging Resource and my philosophy on this industry....yes it's a bit "raw" and off the cuff but it's me:)
My Story - How and why I started the home staging training: Home Staging Resource - YouTube
I went on to create a video for almost everyone one of my staging training frequently asked questions, so check them out...
Remember, people like to "see" who is it they are working with in business, so doing video FAQ's is a great way to connect with clients!
How are you different from other staging training companies out there?
Compare Home Staging Certification Trainings - How we are different - YouTube
There are a ton of reasons why HSR stands out as
the best staging and redesign training company available and here
are a few to consider as you shop around:
don't provide a directory listing OR will charge for the directory
listing, additional forms, recorded training, help or service
SEPARATELY. We want a long-term relationship with our Members and
know that setting you up for success is how we create that
relationship. We give you everything you'll need for this business
at one low flat price. We would be doing a disservice to you
will give you business forms/guides or website pages littered with
their own brand and selling their own training programs. HSR gives
you all the guides and forms in Word, so you can customize them to
your OWN look and feel. HSR creates gorgeous websites that promote
you...not us or our training! Again, we want YOU to look good.
have you attend a 3-day classroom or listen to teleconference
training and then you're done. HSR creates long-lasting
relationships and community with its members by providing ongoing
training, tools and materials through our extensive Members Training
Area. We are also available for our members at all times via email
and telephone. We keep your business current and are actively
interested in your success.
If you feel the staging training website is shoddy and lacks
professionalism, very likely their material will as well. If the
training does nothing but promote the specific owner, very likely
your materials will as well.
Don't take our
word for it! If you're serious about this, feel free to contact any
of our Members in our directory for their feedback, as well as read our many testimonials. HSR prides itself on having 100%
happy and satisfied members. No other training provider will tell
you to do that!
Do I have to have a design and decorating background?
While some of our members do come from the interior design field, most do not which is the beauty of the home staging industry! What you must have is a passion for design, interiors and a "natural eye for design".
Home Staging FAQ - Do I need a design background to become a home stager? - YouTube
If you don't love design, homes and decorating then this is not for you.
an HGTV junkie and the one your friends always go to for design tips
then this is for you. If you
have subscriptions to every decorating magazine available and have been studying
this as a hobby or formally then this is
for you! Join a great industry where you can take your
decorating passion and skills and make money while helping people
get more money out of selling their most valuable commodity.
It's a highly rewarding experience!
This is not something that you can
easily "train" yourself on. We give you step by step guides, video on over 30 homes staged,
photo galleries and detailed training to refine your skills but your
success lies in your staging talent and the ability to recognize
design problems and create solutions.
Does the certification course really take 21 days? Do I have access after that period?
How does online staging training work and why should I do it? - YouTube
HSR has put together a three week
training program online but it is self-paced so you can go as fast
as you want or take your time to get through it...it's completely up
to you! Our goal is to help you get your business set up and
off the ground within 21 days. On average, it usually takes
about 4 hours a day for around 21 days to quickly go through
it. Your HSR Membership lasts a year, so you have plenty of
time to finish!
I have a business partner...do we both have to pay full payment to take the course?
No, we have a significantly discounted
"Business Partner" sign up price located in the sign up page that we highly recommend.
Your partner will be tied into the
same Directory listing but will receive
their own HSR Certification, Training Manual and electronic certificate, as
well as sit in on all of our live training as a separate member with
complete access to all the benefits of an HSR Certified Member. If you are purchasing a website, that is only an additional $399. Renewals are for your company, so partners do not pay renewal fees but their member expiration date is tied to the original full paid member.
Do I need a home staging business partner? FAQ on staging partner discounts - YouTube
I am a veteran home stager. What can HSR do for me?
Simply put, we will take your business to the next level! In fact, every veteran stager who has taken our course has said that it doubled their business because our marketing section is like no other! We have advanced marketing training on branding, Facebook Advertising, blogging, social networking and give you a step-by-step marketing plan.
A home staging course that educates even veteran home stagers...FAQ - YouTube
HSR is the MOST trafficked staging website on the Internet so if
you have a home staging business, you really should be on our
Here is a quote from Ellen
in TX who has staged over 2000 homes and joined HSR: "With
every page I review I think "this is what I do or use or envisioned"
AND "I wish HSR was around when I started my business"! I worked
for 3 months straight preparing the infrastructure of my business in
the winter of 2001 so that I could launch with a professional face.
You've thought of everything, and more, than I did!"
About how many hours a day is the Certification Training?
Home staging business start up - how many hours do you have to study FAQ - YouTube
Do you have any "hands-on training" options and how is it different?
Hands-on staging training difference and why you want to get a staging mentor - YouTube
What is the renewal fees after my year of membership is up?
After a year the website is yours*,
so at that time you can renew your domain yourself and host it elsewhere OR
renew your HSR Membership with us for $350 which means we will:
**Pay to host your website for another year
**Provide continued training and superior help desk support
**Continued login access into our Member's Area for a
year where we always add new info, training, forms, tools and
**Most importantly you keep your
Directory listing with us and this alone should bring in enough
business to justify $350 (we have new members getting calls the
very next day from Realtors as our Directory is the most
trafficked staging directory on the Internet* currently!)
For Members who DO NOT have the
marketing package it is only $250 to renew their directory
listing and all access membership.
**According to an independent traffic monitor, Alexa
If I pay in payment installments, do you limit my access?
No! Regardless of how you pay, the moment you pay for the course you get INSTANT access into our Members Training Area where you can get started right away. We priority mail a large, 300-page Training Manual (which takes about 5 business days) but you can download the first week of the manual in the Members Area if you're anxious to get started.
Watch our Bonus Video Below
Could “ Home Staging"
be a Career for You? Don’t miss this..!!
I believe in the “law of attraction” and tell my students that the more they “put themselves out there” the more likely they will attract their ideal client. Here are several videos I created to “put myself out there” while answering some of your burning questions about the training.
These days I've got more Member Success Stories than I can count which is AWESOME! What makes this post a bit more unusual is that I'm sharing two husband and wife staging teams that have had enormous success (along with a lot of fun) along the way. Here's their stories and staging work...
After only a year in business, this is what Jody had to say about her business...
Audra, we just hit our one year mark in business and I thought I would share with you our success...
Year one we staged 40 homes, representing $20M in real estate sales! 90% of our clients homes sold on average in 5 days, and one in as little as 6 hours. Many of our clients homes sold significantly over asking price, with the highest sold $90,000 over asking price.
I am so thankful I found your program, and continue to use it as a resource daily. I appreciate all the great information you share, and know it has made a difference in our success! Thank you!
Since Jody sent me that email, her team has grown!
Hiram and Lisa's Story...
Hiram and Lisa started their staging business, Dream Decor in Hawaii as a "side business" originally. I had the pleasure of getting to meet both of these beautiful people at the last RESA Convention and needless to say...their side business is EXPLODING:)!
Hiram and Lisa Robles of Dream Decor in Hawaii
Chatting with them at RESA, I was so fascinated by the fact that they have to tackle so many different styles of homes from high rise condos, to beach front bungalows to country estates.
Here's what Hiram had to say about their journey...
See, my wife and I have always had a great passion for decorating and a few years back when we had our house for sale, everyone kept asking “Who did your staging?” To everyone’s surprise, we just told them, “no one, this is just how we always keep it”. Pretty much every realtor that walked through the home suggested we should look going into staging, so we did. My background is in engineering and business, but I always had a passion for art and the staging business just comes natural to me.
The first 6 months were slow but Audra, with your HSR training and great marketing pointers... all of the sudden we began to get more and more business. Now, the past eight months have been crazy! The phone does not stop ringing and I am happy to say that I have now moved on to do this full time.
Although there are always challenges to running your own business, I couldn’t be happier and excited to be doing this. I just wanted to thank you for your great program and how it has impacted my life.
Teaming up with my wife is great as we complement each other as we go in this business together.
Audra, once again thank you very much for what you do.
Thank you Jody and Hiram for sharing your story and talent to encourage others! This is an amazing industry because of people like you.If you're reading this and thinking about becoming a home stager and creating your story...then watch my free video about how to become a home stager below...
Could “ Home Staging"
be a Career for You? Don’t miss this..!!