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Corporate wellness programs often translate to happier, healthier and more productive employees. While initial corporate initiatives used to focus only on reducing the rate of smoking and losing weight, today’s programs are ever-evolving as our understanding of workplace wellness continues to grow.

If you’re looking to engage your employees in a wellness program that truly makes an impact, consider implementing some of these wellness ideas in your workplace. The following wellness and fitness trends are poised to be front and center in 2018:

Mental Health

Wellness programs often neglect one of the most fundamental elements of happiness: mental health. Long stigmatized in the workplace, mental health has now blossomed into a major focus for corporations looking to alleviate employees’ stress and anxiety.

About 84% of corporate employees demonstrate psychological or physical symptoms of strained mental health. Help your staff access mental health services by financially providing for therapy and counseling in their healthcare plans. Consider allowing employees to take mental health days to reduce stress. Show appreciation while encouraging wellness by giving employees an exercise mat, hosting weekly meditation classes or mental health workshops in the office.

Wearable Fitness Tech

Health and wellness apps continue to dominate the corporate wellness sector. Incorporating the latest consumer tech into a wellness program makes sense in 2018. How else can you accurately track metrics and monitor progress?

For fitness programs that target weight-loss, a useful and inexpensive piece of wearable fitness tech is the step counter. A pedometer encourages employees to be more active and use their creativity to rack up more steps every day. Encourage your staff to get moving by outfitting your entire office with matching branded pedometers.

A Good Night’s Sleep

Lack of sleep takes a serious toll on the body and on anyone’s ability to be productive. A recent study concluded that sleep deprivation among the workforce costs the U.S. economy $411 billion per year. Expect to see more wellness programs encourage employees to try various methods of boosting their sleep quality.

While you can allow flexible hours to give night owls a reprieve, also consider creating a safe haven in your office where employees can take a quick nap when they are running out of steam. In your designated sleep nook, leave sleep masks, throw pillows, and plush blankets to facilitate a better recharge. As part of your wellness program, you can gift employees branded sleep masks to help them stay asleep longer at home.

Gamification

The key to a successful corporate wellness program is to maximize participation, but some employees don’t want to put in the extra effort without an incentive. Gamifying fitness initiatives in the office has proven to be a highly effective method of increasing participation. Who doesn’t love receiving a reward for their effort? Expect to see this concept implemented in more corporations this year.

Reward employees that meet benchmark goals with recognition in the form of plaques or awards. Items such as water bottles, pedometers and mini ice packs also are great incentives that encourage wellness. You can also choose a prize for the top participant every quarter – just stay away from those candy gift baskets!

Make the most of your workplace wellness campaign by incorporating promotional products into your efforts. For more creative ideas, reach out to your HALO Account Executive.

The post Workplace Wellness: Health Trends in 2018 appeared first on Promotional Marketing, Branding & Strategy Blog.

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When you decide to host a booth at a trade show, a decent chunk of your marketing budget will be consumed by booth reservations, presentation costs and manpower. Trade shows can serve as perfect venues to acquire leads in your target demographic, or an avenue for an unveiling of your latest products. However if you don’t plan ahead, you will be met with little foot traffic and a disappointing ROI.

Preparing for a trade show requires dedication, communication and forethought. Boost your sales opportunities and make the most of your investment with these effective trade show tips.

Start Planning Early

Scheduling a meeting to discuss your trade show booth three weeks before the date is a mistake you will regret later. Be intentional with advanced planning. Twice a year, sit down and select the trade show(s) you will be attending.

You can stretch your budget by reserving your spot months ahead of the trade show itself. When you do, you will have a better chance of a wide open selection for booth placement on the trade show floor. Prices for entry will start to increase 30 – or even 60 – days before the event.

Invest in Design

Small business owners are all too familiar with booth envy – those larger corporations always seem to secure the largest spaces. But research suggests that booth size is far less important than the design. One study found that 94% of viewers’ first impression of a brand is based on design elements.

If you don’t have a graphic designer or creative team within your marketing division, consider hiring a freelance consultant to make your booth stand out from the others. You want to drive traffic to your booth and attract the right people. A visually appealing booth draws the eye and invites further interest in your product or service. Customizable banner displays and table covers will attract more attention to your brand and feet to your booth.

Deliver an Experience

Depending on the products and services you supply, you may be able to host a demonstration or allow trade show attendees to interact with your product. However, for many services this simply isn’t possible. In this situation brainstorm an “experience” that can communicate core aspects of your brand while generating more foot traffic.

Big brands may have the funds to create an immersive VR simulation, but you can still gain attention by thinking outside of the box. For example, Charity Water encouraged visitors to carry two 40-pound jugs across a 50-foot platform to create an emotional connection with their mission. Their goal? To build safe and clean water sources in remote villages.

House your experience under an event tent outfitted with a tent wall to create an air of exclusivity. Wandering guests won’t be able to contain their curiosity.

Consider Pulling Double Duty

Getting your brand front-and-center at a trade show is even more effective if you have multiple roles. In addition to being an exhibitor, see if your company can join the event in the capacity of a sponsor or presenter. Speaking at a trade show will drive substantial traffic to your booth without any extra expenditure. Employ your best public speakers and your top salespeople to get the highest ROI possible.

While preparing for your upcoming trade show, contact your HALO Account Executive for more creative ideas that inspire and make your trade show booth the one that everyone wants to visit.

The post Getting Prepared for Your Next Trade Show appeared first on Promotional Marketing, Branding & Strategy Blog.

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When the weather is cooperative, a 5K race is a great event to raise funds for an important cause, as well as create camaraderie among your employees and their families. Sponsoring a 5K is a bit of a juggling act. Your team will need to choose a cause, market and promote the event, schedule the activities on the day of the race and create the race course itself. With planning and the right tools however, you can run a successful and memorable event.

Don’t allow your brand to get lost in the shuffle! Runners and casual attendees can all benefit from helpful promotional products. Carefully selected giveaways can continue to make impressions long after your 5K has come to a close. Bring these useful products along to your event and hand them out to attendees:

Water Bottles

Bringing a variety of promotional water bottles should be your top priority. In the warm sun, your competitors will need to stay hydrated. Refueling is a breeze with a reusable water bottle. Avoid larger, bulkier bottles that can weigh runners down by opting for a slender sports bottle. Designed with side finger grips, racers can keep it firmly in their hands.

Sunscreen

Any sun exposure longer than half an hour should be combated with some form of sun protection. Preoccupied with preparing for the race, some of your employees may neglect to lather up or bring their own sunscreen. Help keep them healthy by handing out a combination of SPF 30 sunscreen and SPF 15 lip balm to cover all of the bases. These small bottles will also provide a subtle way to keep your company name in the spotlight.

Customizable Koozies

Friends, family and employees watching the race will want to stay cool on a hot day with a refreshing beverage. While blanketing the event with visible reminders of your brand, Customizable Koozies® and can coolers offer the perfect solution for avoiding the “sweaty can” problem. To incorporate variety into your giveaways, think about using several designs: perhaps one that sports your brand and another that raises awareness for your sponsored cause. Looking for ways to cut costs? Ask your HALO Account Executive for can coolers that give you two imprint locations. This way, you can feature both your logo and your cause on a single item.

Matching T-Shirts

Give all participants a complimentary t-shirt to commemorate the event. To raise funds for your cause, you can even enlist employees to sell promotional event t-shirts to their family and friends. While you should include the event name prominently on your t-shirts, don’t neglect to add your brand name somewhere- it’s bound to be noticed!

Of course, t-shirts aren’t your only apparel option. Read our in-depth blog to choose the right apparel for your 5K. HALO’s promotional apparel comes in a variety of colors to complement your organization’s logo.

Wireless Headphones

Many athletes find it easier to power through a race when they can listen to their favorite tunes and get into a groove. Avoid the frustration and potential problems that wires can create by giving away wireless earbuds at your 5K. Though headphones are smaller than other promotional products, they can be used for years, guaranteeing numerous impressions over the course of its life-cycle.

Make it to the finish line with an event to remember! Give away these and other promotional products to ensure your race is a success. Stumped on how to include promotional products in your 5K race? Contact your HALO Account Executive today to discuss more options.

The post 5 Products to Pass Out at Your Spring 5K appeared first on Promotional Marketing, Branding & Strategy Blog.

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Umbrellas are among the most popular promotional products across demographics because they’re extremely useful and have a long shelf-life. The Advertising Specialty Institute estimates that umbrellas make at least 1,300 impressions during their lifespan. 83% of people who receive promotional umbrellas keep them because of their utility!

That’s why the latest umbrella trend should make marketing and promotion experts gushing with excitement. The inversion umbrella, also coined a “reversible umbrella,” was engineered by Jenan Kazim of Great Britain after his mother-in-law complained about getting wet from her umbrella when entering and exiting a car.

An inversion umbrella opens in reverse; the mechanism inside keeps the dry portion of the umbrella on the outside of the handle when the umbrella is disengaged. By changing the fundamental opening and closing processes this umbrella solves the issue of soaking yourself when getting in and out of a vehicle.

That’s not the only benefit of this revolutionary umbrella design: an inversion umbrella is free-standing for drying, and because of the design you can contain the drip easily by placing it in an umbrella stand. Plus,  because a reversible umbrella opens from the top instead of the bottom you are less likely to poke other people on the sidewalk with the spokes as you open it.

Another perk of a reversible umbrella is the unique c-shaped handle. The generous opening allows you to slide your hand in and secure the umbrella with your wrist. Having a hands-free umbrella with a “texters” handle gives you the power to check your email, send a quick message, or find directions without getting soaked!

An inversion umbrella can cost as much as $120 from online retailers. However, if you choose to order custom printed umbrellas from HALO each umbrella can be priced as low as $17 depending on the size of your order.

We stock multiple types of inversion umbrellas so you can find a great promotional product for any budget. The best-selling Stratus Reversible Umbrella is constructed from a double layer of polyester with colorful, perforated liner and a sturdy fiberglass frame that will stand up to the strongest winds.

Order custom umbrellas in a variety of striking colors and add one or two heat transfer prints free of charge depending on the model. You can also add a customized belly band or hand tag to your custom umbrella for an additional charge. Choose the Colorized Inversion Umbrella for a 46-inch canopy!

Hop on this trend to impress your clients and rack up impressions in your area. Talk to your HALO Account Executive to place an order for inversion custom umbrellas today.

The post Trend Alert: Reversible Umbrellas appeared first on Promotional Marketing, Branding & Strategy Blog.

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Nurses are often the unsung heroes of any successful healthcare provider. With this in mind, on May 6th we honor all that nurses do for their patients and the industry with a week long celebration. National Nurses Week begins in just a few days, so show your support and appreciation to the nurses in your life by giving them any of these top gifts for nurses.

When you run a hospital or healthcare service, you can reward your hard working staff while maximizing impressions by gifting useful promotional items. Show the nurses on your payroll how much you care with these popular custom products. Consider going the extra creative mile by gifting a different one for each work day!

Nanook Tumbler

Travel mugs and tumblers are essential for nurses to stay hydrated or caffeinated on-the-go. Branding these 20-ounce tumblers with your colorful logo will generate leads throughout town! This stainless steel tumbler features a double wall construction, is spill-resistant and contains no BPA. With a promotional Nanook tumbler, nurses can keep hot drinks hot and cold drinks cold during long shifts. They will appreciate you looking out for their health with this useful gift.

Reversible Scrubs

The difference between a great shift and a lousy one is a pair of comfortable scrubs. Keep them comfortable and happy by outfitting the nurses in your office with scrub tops and bottoms that are fully reversible. Choose between a wide array of decoration options to craft apparel that your nurses will love! The scrubs are made with a 65% poly, 35% cotton blend and include a dyed-to-match drawstring closure. Nothing says “Happy Nurses Week” like a free pair of promotional scrubs.

Spa Gift Bag

Few jobs are as stressful and demanding as nursing. Help your favorite nurses unwind after a long shift with a 4-piece spa gift bag. With a pumice stone, mesh sponge, wood nail brush and wash mitt; nurses can create a relaxing spa experience in the comfort of their own home. The entire gift is packaged in a waffle weave cosmetic bag where your brand and logo are proudly displayed. Give it your personal touch and increase impressions by giving the bags out in person! The nurses in your life will thank you.

Plush Hot/Cold Pack

Nurses often complain of sore necks, stiff joints, backaches and other similar problems. Constantly being on their feet all day, nurses need some pampering at the end of a long day or the occasional double shift! Help their pain melt away with a promotional plush hot/cold pack. This easy-to-use pack provides instant soothing relief from pain and inflammation. Nurses take care of patients every single day – help them take care of themselves with a branded hot/cold pack.

Fleece Blanket

For National Nurses Week, giving the gift of snuggling up on the couch is always a great choice. Nurses can regain their energy while wrapped up in a plush, comfy fleece blanket, available in three different colors. Generously sized, it’s large enough to share with the hubby, kiddos or the little furball.

For National Nurses Week, go all out to ensure every nurse you know feels truly appreciated. Gifts for nurses double as opportunities to have your brand seen by a wide pool of potential patients and clients. Need other ideas for great National Nurses Week promos? Contact your HALO Account Executive today.

The post The Best Promotions for National Nurses Week appeared first on Promotional Marketing, Branding & Strategy Blog.

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As the amount of devices we use each day continues to increase there has been a notable shift in the way professionals transport their essentials to and from work. The modern, urbanized graphite backpack is quickly replacing the traditional briefcase for both practical and aesthetic reasons.

Perhaps most importantly, we are now living in a hands-free society. Backpacks are less intrusive, allowing commuters to bike to work and providing you the ability to type an email or look up the perfect spot for lunch while walking into the office. A briefcase simply doesn’t provide the convenience of a backpack.

In addition, there are more refined and sophisticated designs for backpacks than there were even a decade ago. Executives are embracing the backpack, and manufacturers have developed high-quality backpacks with simplistic designs and neutral color palettes that fit perfectly into any corporate environment.

The other obvious perk of a customized backpack is the space it offers. Professionals can fit their gadgets, files, gym clothes, and lunch into a spacious backpack. Compared to a briefcase it’s simply a more effective way to pack up and go.

There has been a massive increase in the production and sale of graphite backpacks geared toward adults and working professionals. In fact, professional backpacks now account for more than 48% of the entire market in the United States.

Customizable backpacks are terrific promotional products to give to members of the tech sector and to any working professional. Even work-from-home creatives and freelancers will generate thousands of impressions, as their work takes them all over and a graphite backpack functions as their portable office.


Many popular graphite backpacks retail for $100 to $300, but by ordering customized backpacks through HALO you can maximize your ROI. Depending on the size of your order you can outfit your company with Graphite Deluxe Computer Backpacks for just $17 to $21 per backpack!


The zippered main compartment in this model backpack can hold a laptop up to 15.6” in size, and an iPad or tablet can fit in the designated pocket. Two zippered compartments offer plenty of space for accessories, pens, chargers, and notepads. The side pocket is perfect for storing a beverage on the go.


Choose the Graphite Slim Computer Backpack to still fit a 15” laptop and tons of additional items while boasting an exceptionally slim and professional frame. Our customizable graphite backpacks come with one screen print or heat transfer. You can add a multi-color or full-color imprint or embroidery for an additional charge.

Embrace the future and go hands-free in your office by ordering graphite backpacks as promotional items. If you have any questions about our selection of customized backpacks contact your HALO Account Executive right away.

The post Trend Alert: Graphite Backpacks appeared first on Promotional Marketing, Branding & Strategy Blog.

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We always enter the office with best intentions, but if we aren’t careful papers pile up, our important reminders go unanswered and projects are left unfinished at the end of the day. Organization and efficiency go hand in hand — if you’re concerned about employee productivity at work, you should make an effort to help everyone stay  organized.

Of course, organization isn’t a one-time action. To keep employees organized year-round, encourage implementation of these office organization hacks into their daily routines:

  • Schedule specific times to check email. Keeping  email apps open all day (or worse, social media profiles) often divert attention away from primary tasks any time you hear the “ding!” of a notification. Very distracting! Instead, schedule two 20-minute intervals at the beginning and the end of the day to read emails. This will also help you shorten your responses and answer the most pressing messages. Twice a day not enough? Try to keep your email apps closed for an hour at a time, at least.

  • Write down your meetings, project deadlines and appointments in a spacious calendar that you can keep on your desk or on your cubicle wall. Writing down your daily schedule in a planner that you store in a drawer means you can’t quickly reference it: keep that calendar within your eye line! HR managers and supervisors, desk calendars are smart additions to any employee welcome kit. Customize your calendar with important company events like annual sales, corporate holidays and the company picnic.

  • Be rigid about time management. You are often unorganized because you run out of time to deal with administrative tasks throughout the day. Keep a professional tabletop alarm clock on your desk and try the Pomodoro Technique, which Business Insider recommends to boost productivity. Plan out your work in 25-minute intervals followed by 5-minute breaks.

  • Clear your desk of clutter! You’ll waste time and remain distracted if documents and items pile up in your work area. Keep two or three folders in one corner of your desk with your most pressing documents, and file the rest of the papers on your desk into an office filing cabinet. Chances are you can throw much of the miscellaneous clutter directly into the trash. Managers — provide folders and filing accessories to employees upon hire. Set the scene of an organized desk from day one with logoed folders, and employees will be more likely to maintain the good habits.

  • Write a manageable to-do list at the end of the work day for the following day. The trick is to prioritize and limit yourself to tasks you know you’ll accomplish. You won’t stay organized if you write a 20-item to-do list you can’t possibly complete. Stick to three priority tasks, and three smaller tasks that you can quickly finish in between larger projects.

  • Store all of your essential desk supplies within arm’s reach so you don’t have to get up or search for things like staples or sticky notes throughout the day. You can store additional supplies in a drawer, but keep a pen cup and a desktop organizer fully stocked in a place where you don’t even need to stretch to reach. HR – promotional desk organizers are another great way to spread your internal organization message to new employees. Another idea is to provide everyone with a “spring cleaning” kit in April and take a day to clean the office.

Some of the most effective organizational tools are available as promotional products from HALO Branded Solutions. Talk to your HALO Account Executive today to create a plan to get your entire office organized using our products!

The post 6 Work Hacks for Keeping Yourself Organized appeared first on Promotional Marketing, Branding & Strategy Blog.

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At any given moment during the work day your iPhone or Android is likely no more than three feet away from you. Our smartphones are the most important devices in our daily lives.

While some people may not use tote bags or wear branded t-shirts, almost everyone needs the core accessories for their phone. Take advantage of this need and offer custom phone accessories to your employees to boost brand visibility wherever they take their phone (in other words, everywhere).

Here are the top Smartphone accessories that will get plenty of use at work:

Phone Stands

Smart phones tend to get covered up or shifted about when sitting on a desk; a professional phone stand is the perfect way to keep your phone visible for the latest notifications without cluttering your desk. Many of our promotional phone stands also work with tablets, and some are equipped with space for business cards and sticky notes for added functionality.

Dual Phone Chargers

Don’t squabble with your deskmate over who gets the outlet again. A dual USB phone charger allows two people to charge their smartphones simultaneously while visually showcasing your brand logo. For business trips also consider investing in a dual port car charger so you and your co-worker can charge your phone during the drive.

A PopSocket®

The PopSocket® is a multi-functional smartphone accessory that allows users to confidently grip their phone while texting or taking the perfect photo without fear that the phone will slip and fall. When extended the PopSocket® can be used as a media stand or as an earbud wrap. For best results, use this accessory in conjunction with a phone case, as the repositionable gel will stick better to a case.

Tangle-Free Earbuds

Some creatives prefer to immerse themselves in a sound-reduced sonic world created by massive headphones, but for casual office use and transportation, bulkier headphones are not the best choice. Give your employees a simple solution with tangle-free earbuds that come with an easy-wrap case so they can take their jams on the go in a matter of minutes.

External Phone Batteries

This is 2018 – you can’t afford to let your smartphone die at work. Never miss an important call or reminder by equipping yourself and your employees with a 2,000 mAh power bank. A power bank will carry enough juice to fully recharge your smartphone when it’s running low. Especially if you’re stuck in a meeting or in the middle of a lengthy commute you’ll appreciate the value of a reliable phone bank.

Outfit your employees with helpful smartphone accessories that also deliver thousands of impressions for your brand. To start choosing which phone accessories you’ll be gifting to your team contact your HALO Account Executive right away.

The post Top Smartphone Accessories for Work appeared first on Promotional Marketing, Branding & Strategy Blog.

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If your target market includes parents whose kids participate in outdoor sports, now is the perfect time to promote your brand. With April just around the corner, spring and summer sports seasons are about to begin if they haven’t already.

All across America, parents are preparing to travel to outdoor venues so their kids can participate in sports. Spring and Summer is the time of year when parents on the go travel for sports of all kinds – football, baseball, soccer, volleyball, ice hockey – you name it.

Whatever the sport, you can bet parents will be on the go outdoors, which is why it’s a great season for marketing to traveling parents.

Here are three essentials for parents on the go and traveling to their children’s sports games:

1.Promotional folding chairs

Trust me, those bleachers get harder to sit on with every hour that ticks by. Win over parents on the go by giving away promotional bleacher chairs such as HALO’s Mesh Folding Chair with Carrying Bag, which is portable and lightweight so it’s the perfect on-the-go essential.

2.Custom stadium blankets

A lot of parents underestimate how cold it will get when the sun sets and temperatures drop. That’s where you come in to save the day with your custom stadium blankets which happen to be the same color as their child’s sports team and are imprinted with your logo. The great thing about a blanket is it has a large imprint area – so there’s plenty of room to advertise. But more importantly, blankets offer warmth – something that’s cherished and appreciated by parents at outdoor sports venues.

3.Custom stadium cups

Give traveling parents on the go a money-saving essential– stadium cups. Parents are always needing to save money, so many of them buy two-liter bottles of soft drinks rather than individual cans or bottles. Offer travel-weary parents custom stadium cups with your logo and tagline imprinted on the cups. Not only will you gain impressions during the game – but long after as well, every time that grateful parent uses your branded stadium cup!

Now that you know the top three parent on the go essentials, you’ll be able to market to this group successfully – a big win for your brand! Contact your HALO account executive today for more ideas.

The post Parents On the Go Essentials to Market to Traveling Sports Parents appeared first on Promotional Marketing, Branding & Strategy Blog.

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This time of year is notorious for spreading colds, but not for the reasons you may expect. Colds and illnesses can sweep through your office because you are indoors more often and trapped in close proximity to people that may be infected with viruses or bacteria.

As we previously reported in our office bug infographic, colds and other illnesses cost a company $1,685 per employee on average. That’s quite a sizeable loss! Luckily, you can optimize your workplace with these office health hacks to keep colds at bay:

Schedule Desk-Cleaning Breaks

No matter how many company emails you send out reminding employees to sanitize their workspace there will be a few busy beavers who won’t make the time to wipe down their mouse, keyboard and desk. 80 percent of infections are spread by touching infected surfaces, so employees should be cleaning their workspace at least once a week.

Schedule two 10-minute breaks throughout the week specifically for employees to sanitize their workspace. When they’re not trying to add the task to a full workday your employees are more likely to clean their desk with sanitizing wipes, killing germs in the process. Provide employees with promotional sanitizing wipes they can keep at their desk to clean on their own time, too.

Place Hand Sanitizer at High-Traffic Areas in the Office

Your employees should ideally wash their hands anytime they sneeze, cough, blow their nose, prepare or eat food, or come in contact with someone who may be sick. Unfortunately, taking that many trips to the bathroom can be unrealistic.

Place bottles of promotional hand sanitizer around the office where people tend to congregate, like at the front reception desk, in the break room and by the printer. Employees who use hand sanitizer five times a day are 66% less likely to become ill than those who just wash their hands.

Humidify the Air

Cold, dry air can weaken your immune system and destabilize your mucus membranes, making you and your employees more susceptible to infections. Keep the cold away by using humidifiers in your office to maintain optimal mucus membrane health and make the air humid all day long.

Just remember that humidifiers must be cleaned regularly in order to prevent a buildup of bacteria, since the instrument is constantly moist. Don’t worry, though – any product that must be maintained will have cleaning instructions included. Just follow the instructions and keep your air pleasantly humid.

Don’t Share Drinkware

Especially during flu and cold season discourage employees from using the shared drinkware in the kitchen. Though most employees will likely wash their mugs and cups properly all it takes is one incident of poor cleaning to create an outbreak of illness.

Provide employees with their own stainless steel vacuum bottle that they bring to work they can mitigate the spread of germs easily. Reusable bottles also cut down on plastic waste!

Keep your office germ-free while incorporating your brand into the top hygiene and office cleaning products: contact your HALO Account Executive to order promotional products that also keep your employees happy and healthy.

The post Office Hacks to Fight Colds appeared first on Promotional Marketing, Branding & Strategy Blog.

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