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They say, “It’s the most wonderful time of the year”, but for brand and retail marketing teams around the world, it’s the busiest time of the year!  Preparation for the holiday period should begin in the summer months to get ahead – but whether you’re reading this in June or November, sit back, take a […]
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It’s almost everyone’s favorite (digital) holiday, that’s right – Amazon Prime Day! Amazon has become a leader in providing convenience and customer satisfaction. Capturing 50% of the global ecommerce market isn’t easy, Amazon is famed for offering consumers far more choice than its nearest competitors. But choice does not always equal conversion. The latest research […]
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It’s no secret the way we communicate is drastically changing. Just think about the last time you called to order a pizza instead of using an app. When new developments in technology arise, consumer expectations rise as well.  For brands and retailers, it’s vital to create relevant, engaging conversation to create a positive experience for […]
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Everything good begins with customer engagement. Customer loyalty, increased revenue, brand advocacy, positive word of mouth—all depend directly on how you engage your customers. So, what does it take to deliver exceptional customer engagement?
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More than ever, online consumers are willing and ready to experience retail at a self-service pace. Spending an unnecessary amount of time waiting for answers before making purchase decisions is simply not on their want-to-do list. If you’re thinking about adding self-service options to your customer service portfolio and want to get real benefits, you should consider the following five characteristics of successful self-service strategies.
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If you're spending a great deal of time marketing your products but still not selling as much as you’d like, it’s likely that your prospect customers are facing some of the most common issues in the purchase decision making process. Take a look at the 10 most common reasons why people don’t buy and evaluate what you can do or change to help them convert more successfully.
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AI is increasingly shaping online experiences. At the same time, there is a fear of AI. Will the rapid adoption of AI lead to a loss of the human touch? As AI matures and becomes more powerful and capable, its applications are helping businesses pave customer journeys that are a perfect combination of convenience, automation, and a human touch. We're looking at five ways AI can help you make customer experiences more human.
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With advances in technology and AI, real-time data has become a key contender to brand growth and one of the most important facets to any type of business. There’s been a shift in consuming data, and we can now gain critical insights wherever and whenever we want.
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Chatbots have officially become one of the most fundamental tools used to scale a business. Machine learning isn’t just for Fortune 500 companies anymore.
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When marketing your product, you have to grab a consumer’s attention and make them feel that you have exactly what they want. You want to highlight the benefits that are important to them. But how do you do that when every consumer is unique, has unique needs and is at different stages in their journey? Your answer is – Customer Segmentation.

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