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Data science and analytics have fundamentally transformed the way business decisions are taken. Instead of hunches and trial-n-errors, ..read more
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Few marketers have been able to create a content strategy that was spot on from the very start. Those who have dabbled with digital ..read more
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Brand Storytelling 101To anyone who isn’t so familiar with the concept, here are the basics of brand storytelling you need to know ..read more
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Time and time again, email marketing proves itself as an excellent driver of revenue for brands. According to data, email has an ROI of 3, ..read more
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The mobile phone has become a paramount communication tool for a lot of people. Research shows that 92% of adults owned a mobile device, ..read more
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Over the past few years inbound marketing has become the frontrunner of marketing for many businesses. Recently it seems like cold-calling ..read more
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If you want to make your app a success, there is no way around App Store Optimization (ASO). When done right, ASO will not only result ..read more
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If you’re looking for ways to evolve in business or marketing, calculated risk-taking may be your answer. This process is essential for ..read more
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Data is the foundation of today’s business world. Each day, organizations get to interact with data concerning customers, vendors, ..read more
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BackstoryA year ago, when I have just joined CodingNinjas, a startup that’s been profitable since day 0 but hasn’t done any kind of ..read more

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