Launched in Glasgow, the Cup Movement was developed by environmental charity Keep Scotland Beautiful in response to growing public concern about the environmental impact of single-use items. It will be the largest sustained single-use cup collection and behaviour change initiative of its kind in Scotland. In addition to conveying the importance of correct cup disposal, the movement also aims to direct more cups to facilities that can recycle them. If successful, the model could be rolled out across many more cities in the UK.
Mike Turner, managing director of Graphic Packaging International Foodservice Ltd, said: “As a major manufacturer of wood fibre-based cups, we are delighted to be supporting such a great initiative. The industry must play its part in supporting activity changes to stop the littering of single-use cups and transform the recycling infrastructure. The Glasgow Cup Movement is an important project for us to be involved in, and we hope the initiative inspires others to make the right choices in building a sustainable future.”
With an estimated 95 million single-use cups being used in the greater Glasgow area every year, the pioneering project will tackle the issue head-on by transforming the recycling infrastructure and encouraging the local community to adopt more sustainable behaviours.
Derek Robertson, chief executive officer of Keep Scotland Beautiful, commented: “The Cup Movement in Glasgow is a truly collaborative programme that has been 18 months in the planning. We look forward to working with PCRRG members Costa, Greggs, McDonald’s UK, Pret-A-Manger and Starbucks UK and other funders including Graphic Packaging International, Excel Vending, and Kidd’s to deliver a transformational campaign right across the city.”
“By bringing together businesses, institutions and people, we will be working hard to reach each and every cup before it becomes litter or landfill.”
Throughout 2019, the Cup Movement will also be working with partners to encourage Glasgow’s thousands of regular cup users to think carefully about their everyday choices.
Rebecca Turner, European marketing manager at Graphic Packaging International said: “At the moment, sustainability and plastic-reducing packaging solutions are hot topics for brands. Graphic Packaging prides itself on delivering lightweight, efficient and fully-recyclable designs. Since the airing of the BBC’s Blue Planet II series over the past 18 months, the trend toward recyclability has gained momentum and placed increased emphasis on the sustainability benefits of our product ranges.
“Packaging Innovations 2019 is a great opportunity for us to show our customers Graphic Packaging’s innovative design capabilities to meet evolving consumer needs. We will be showcasing new plastic-reducing designs and sharing case studies of customer successes based on our market-leading technology developments. In addition, Graphic Packaging’s cooking solutions manager, Luis Apodaca, will be on stand to demonstrate our range of cooking solutions to create efficiency and convenience in the kitchen.”
Graphic Packaging International’s Cooking Solutions portfolio incorporates innovative packaging designs for a wide range of food applications, developed specifically for the needs of the busy consumer demanding reduced meal preparation and cooking times.
Proprietary microwave technology is incorporated and customised for each product application created, including trays and bowls, cartons, discs and sleeves, as well as innovative hybrid applications. The platform creates portability, sustainability, convenience and improved product performance, enhancing the consumer experience and allowing brands to increase share in the microwave and convenience food categories.
Graphic Packaging International will be showcasing its recently-launched Integraflex pack, which incorporates the best features of both folding carton and flexible packaging to create an effective on-the-go eating experience. The fully-recyclable concept has the unique ability to transform into a placemat. In addition, when Microflex-QTM, an innovative substrate for browning and crisping food, is incorporated into the design, Integraflex is a great option for packaging hot snacks.
Taking place 27-28 February 2019, Packaging Innovations is the UK’s largest annual packaging supply chain event and is expected to draw more than 300 leading suppliers. The 2019 event will provide an array of sector-focused seminar content and show features, with a special focus on sustainability and innovation.
Graphic Packaging International will be located at stand A24 during the event, held at the National Exhibition Centre, Birmingham, UK
Graphic Packaging International worked closely with Heineken to develop a packaging solution that met the needs of a specific target consumer group in the US market. Backed by focused market research, Heineken established that for its customers, convenience remains top-of-mind. The research revealed that most consumers shop for beer on their way to an occasion, with two-thirds indicating they then consume within the hour. A Heineken beer consumer also spends 21% more on their shopping trip basket than the average beer drinker and is 23% more likely to buy ice during their shopping trip.
This data was crucial to the development of GPI’s CoolerPack which addresses these facts by offering an incremental profit opportunity to the retailer and real purchasing convenience to the consumer.
Steve Gould, GPI’s New Product Development and Marketing Director, Beverage Division, said: “The beverage market is a competitive space to play in but this practical solution brings originality, convenience and simplicity to Heineken’s consumers. Both GPI and Heineken are proud of this novel pack design and the success in the market has proven the validity of both the market research and the design.
“Winning the gold award signals Graphic Packaging’s constant drive for innovation and our steadfast commitment to boost our customers’ brands and market presence.”
The engineered 18-pack cardboard packaging for Heineken’s ‘CoolerPack’ consists of a fully enclosed outer carton with an unprinted, gusseted, paperboard tray inside. The packaging allows consumers to pour ice into the carton via a large opening feature, the tray design ensures the ice stays in position to allow the bottles to chill quickly without any leakage. Regarded as a ‘practical solution’ to the need for a cold beer at an event, the design’s engineered structure is simple to understand and execute with instructions also printed clearly on the pack.
Administered and hosted by the Paperboard Packaging Council PPC and judged by a jury of packaging professionals, industry experts and professors, the Paperboard Packaging Competition is the premier competition for carton manufacturers involved in the concept, design, print, performance, and shelf appeal of paperboard packaging.
For more information about the awards, visit the Paperboard Packaging Council website here.
Graphic Packaging’s award-winning, non-plastic solution was selected by league sponsor KFC Australia due to its outstanding eco-credentials. Manufacture of the recyclable bucket, which has been developed and commercialised over the last five years, is exclusive to Graphic Packaging’s Winsford, UK, site.
Mike Turner, managing director at Graphic Packaging, commented: “We’ve had a successful working relationship with KFC UK and Ireland for some time now. And whilst the company has its own bucket supplier in Australia, its requirement for a renewable solution meant that Graphic Packaging International was, without question, the supplier of choice.”
The 100% plastic-free bucket is ideal for protecting and presenting KFC’s product, featuring a robust, grease-resistant lining which prevents the build-up of excess oil. A glossy finish has been achieved with clay coating to enhance print vibrancy without the need for a plastic coating.
Combatting packaging waste is a major concern for Australian organisations. The Australian government has pledged that all packaging in the country should be 100% reusable, compostable or recyclable by 2025.
“KFC Australia’s adoption of the GPI Foodservice bucket is a step in the right direction toward meeting the country’s sustainability targets” adds Turner. “We’re delighted to be supporting them in this venture.”
The Big Bash League will begin on December 19 when defending champions Adelaide Strikers take on the Brisbane Heat at the Gabba. A total of 59 matches will be played, concluding with a final scheduled for February 17.
Graphic Packaging’s distinctive gable top carton design for the Kellogg’s EXTRA Creations range of cereals triumphed in the competitive folding carton category. The carton, which is designed to reflect the gourmet indulgent nature of the cereal, features a unique, premium shape, rich graphics and gold foil stamping. Spot high-gloss coating and embossing on the ingredients panel take the graphics to the next level and communicate the quality of the product. Additionally, the shape and structural design of the carton improve shelf stability as compared to traditional cereal cartons.
“In a category dominated by traditional rectangular cereal boxes, this carton stands out from the crowd and signals to consumers that it contains a cereal that is new and different,” said Jean-Francois Roche, GPI’s Vice President, Global Accounts. “We’re proud of the design and development that the team executed to deliver a premium product in a beautifully functional package for our customers, and ultimately, their consumers.”
In addition to the top folding carton honor, Graphic Packaging also won 16 Excellence awards and seven Gold awards, including designs for Heineken’s 18-bottle CoolerPack, Kellogg’s Advent Calendar sleeve, LoneRider Brewing’s six-can wrap, Kellogg’s SuperMario Interactive NFC Amiibo carton, McDonald’s Buttermilk Crispy Tenders carton, and ConAgra’s Wicked Kitchen Mac & Cheese and Hand Pies microwaveable packages.
Bill Sedlacek, GPI’s Vice President, Innovation and New Business Development, commented, “Our goal is to provide inspired packaging for our customers. These awards validate Graphic Packaging’s constant drive for innovation and our steadfast commitment to enhancing our customers’ brands and market presence.”
Graphic Packaging’s 100% recyclable cartonboard packaging is in line with Iceland Foods’ commitment to remove plastic from its own label foods by 2023.
Along with the plastic-free pack — and unique to the concept — is the introduction of a cellulose window. The wood pulp-based cellulose material offers the same transparent look and feel as plastic. It is sustainably sourced, biodegradable, and made from a renewable resource: trees. It meets the EN 13432 and ASTM D 6400 requirements for compostability and comes predominantly from SFI (Sustainable Forestry Initiative®) managed forestry in North America.
Mark Hodgson, key account manager at Graphic Packaging, commented: “The higher cost of cellulose material, compared to plastic, had priced it out of the packaging market in recent decades. As eco-conscious consumers place more pressure on brands and retailers to go plastic-free, we expect to see our innovative hybrid packs being adopted more widely in the UK as a viable alternative. We’re delighted that Iceland Foods is leading the way.”
Iceland Foods originally briefed Graphic Packaging to create a suitable plastic-free alternative for its existing quarter-pound veggie burger pack, plus seven additional line extensions.
Plastic tray and flow wrap solutions are typically used inside the carton to protect and preserve the veggie burgers inside and prevent grease transference. The challenge for Graphic Packaging was to entirely remove the need for plastic packaging on the interior and exterior of the carton. This was achieved through multiple trials and concept presentations to Iceland.
The successful replacement pack is currently on sale in store, with range extensions No Bull Quarter-Pound Veggie Burgers, Tofu Vegetable Burgers, Jalapeno Burgers, Asian Burgers and Mince, No Porky Sausages and No Chick Grills in store from August 2018.
Ian Schofield, Own Label & Packaging Manager at Iceland, added: “Phasing out plastic packaging on our own brand products is not an overnight process, but what this project clearly demonstrates is that it can be made possible through collaboration. It is of the utmost importance that brands, manufacturers and retailers support each other so that we can all adapt our products and services for a more sustainable future.”
The collaboration, which has the potential to eliminate the use of 6.4 million square metres of plastic wrap per year (equating to 92 tonnes of plastic), supports Butcher’s move to offer recyclable packaging to its customer base.
The fully enclosed carton is 100% recyclable post-consumer and is the first of its kind in the pet care market to be manufactured in the UK.
Glyn Champion, UK Sales Director at GPI, commented: “Replacing Butcher’s existing shrink film wrap with a fully enclosed carton was a very straightforward process for GPI. Our challenge, as an established sustainable packaging provider, was how we could add value to the solution that differentiates Butcher’s from its competitors.”
“To achieve this, we’ve added easy-open tear strips. And for the larger packs in the range, which are typically difficult to handle, we’ve introduced a twin layer pack that incorporates a carry handle feature. These elements were not present in the previous shrink film design.”
The use of Aqua-Kote virgin craft board for a premium look and optimum tear strength has increased shelf standout in a notoriously competitive space and enabled post-consumer recyclability. The addition of new features has created a more user-friendly solution for the consumer.
To facilitate the production of the new fully enclosed carton concept, GPI has installed one of its Quickflex® Twin Stack machine at Butcher’s Crick, UK, site. The machine is engineered to accommodate multi-diameter/multi-height cans with tool-less changeovers and pack at high speeds.
Rachel Collinson, General Manager at Butcher’s, added: “We’re delighted that our natural, nutritious food for dogs can now be packaged in a solution that’s reflective of our brand ethos and has the eco-credentials our customers quite rightly expect.”
The new Butcher’s pack is currently available in Pets at Home, Waitrose, Coop stores and in Tesco from November 2018. The new rollout continues in to 2019.
The remarkable record has been achieved by implementing collaborative observational practices in which all employees, from operatives to the leadership team, work together to record and review near miss and at-risk behaviour.
According to the Health and Safety Executive, 31.2 million working days were lost due to work-related illnesses and workplace injury in Great Britain between 2016 and 2017. Mike Turner, MD at GPI Foodservice Europe, is delighted that his team have not contributed to this statistic.
“Every member of the team has consistently pulled together to make the GPI Winsford site a safe place to work,” said Turner. “I’m extremely proud of what we’ve achieved over a prolonged period and with the team’s continued commitment, long may the record hold.”
GPI’s Winsford site is leading the way on safety for GPI’s UK-based operations. The company has six sites across the UK, including The Hub, a Bristol-based packaging development centre and the Global Innovation Centre in Bardon, as well as specialist manufacturing sites in Newcastle, Gateshead and Leeds.
Hilde Van Moeseke, Senior Vice President and President, EMEA for GPI, added: “At GPI, safety is our first priority and the GPI Foodservice team has clearly shown that it’s the Number One priority at Winsford. The team’s impressive record is a great example of what can be accomplished through team effort and focus.”
Transport Manager Danielle Lloyds, Senior Account Coordinators Adam Deacon, Manjinder Johal, Christie Holton and Sharon Stephens and Senior Production Planner Sarah Helmsley, were all successful in the completion of the level 2 leadership qualification.
Training and HR Advisor Kerry Bradbury commented: “ILM is an ongoing programme we run for employees who wish to progress to managing people. It’s a testament to the calibre and commitment of our staff members that six people passed the course – we’re delighted with this result.”
ILM qualifications are designed to cater to all levels of management and offer a clear route to career progression by enhancing the performance of those who display strong leadership potential.
As a business, GPI has a strong heritage of helping to develop packaging industry talent. The company supports its employees with various courses in addition to ILM and sponsors external awards events for both businesses and students and schools.
“At GPI, we take an inclusive approach to development. When we identify and nurture our leaders of today, ultimately, we’re shaping the packaging industry of tomorrow. It’s something we’re proud to be a part of” continues Bradbury.
“I would encourage anyone who is interested in working with our forward-thinking business to get in touch and find out more.”
For more information, please visit our dedicated careers page