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In order to attract bright, dynamic and driven pupils to your school, you need to create an eye-catching prospectus and show your potential applicants just how much you have to offer. Before you create your prospectus, you need to decide how you’re going to market your school. Each and every school in the UK is unique, so it’s important that you choose an aesthetic, a layout and a format that suits your primary or secondary perfectly.

Images

Images are incredibly important when it comes to creating a school prospectus. It’s the photographs that will first catch the eye of your potential students, so it’s essential you get them just right.

Instead of using stock photos from an online library, hire a photographer to come and capture some images around your school. Before they arrive, make a list of the things that make your school unique. You can then give this to your photographer and ask them to focus on your chosen aspects. It is also a good idea to plan a timetable and a shooting list of anything specific that is required rather than just suggesting getting some shots here and some shots there.

Content

Potential pupils – and parents – want to know the facts about your school when they pick up your prospectus. However, they also want to get a feel for your ethos and what sets you apart from other institutions. Make sure your copy offers a good mix of information and inspiration. If necessary, hire a professional copywriter to create the required text so that the words come out just right.

Layout

The graphic design and the way you lay out your prospectus will have a big impact on how viewers interpret the marketing material. Think about what information you’re going to put where, how much of each page you’re going to dedicate to images and how you’re going to make the content accessible.

Remember that less is often more when it comes to layout. Put too much information on the page and people can quickly become overwhelmed and lose interest. Instead of packing all your information into the prospectus, don’t be afraid to hold back a little. If people are interested in your school, they can find out more about what you offer then they come to visit.

 Format 

A school prospectus can come in a wide variety of shapes and sizes. From small A5 booklets to large A4, A3 or bespoke products, your prospectus can be printed in almost any size you want. Talk to your printer about the options that are available to you before you begin working on your layout. This will ensure that your text and images perfectly fit the format.

If you’re in charge of marketing a school and are thinking about the coming academic year, we can help. Get in touch with an expert member of our team to find out more about getting your promotional products just right.

The post School prospectus design – how marketing your school is entirely unique appeared first on GGS Norwich.

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When it comes to selling products online, few things are more important than good-quality images. As well as helping to grab customers’ attention, a clear, crisp, descriptive photo will help to tell your buyers everything they need to know about the products you offer.

If, for example, you have an online jewellery business, images are even more important. People buy jewellery that they fall in love with, so it’s essential that your customers are able to see the exquisite detail in your designs. Not only can professional product photography help to boost conversions, but it can also drive traffic to your site. Getting more people to navigate to your site can be a great way to boost sales, raise brand awareness and increase the success of your company. 

Attention-grabbing 

Like a beautiful piece of jewellery, a great product photo should instantly grab the viewer’s attention. Whether they’re scrolling through a social media profile, looking through an online marketplace or searching images online, you need your product shots to be arresting, eye-catching and unique.

If you’re using sub-standard photos, it could well be putting buyers off your brand. Dark, blurry or unclear photos won’t do anything to get your buyers’ attention and could well give potential customers the impression that your company is producing inferior-quality jewellery.

Professional product photography 

A professional photographer will be able to get the most from your products. Using product specific lighting techniques and specialist equipment, they’ll make your pieces sparkle and capture the imagination of your audience in the process.

Use these photos in your social media posts, on your website and in any other digital or printed content you have. The eye-catching images will instantly help to attract attention and get your posts the response they deserve. Make sure you back up these professional images with plenty of descriptive text and detailed product information. The more you can tell your customers about your products, the more likely they’ll be to make a purchase.

Investing in images 

All too often, companies are put off having professional product photography because they think it’s expensive and that they can do just as good a job, themselves. They just look at the cost and not the value. However, if they use their new images correctly, they’ll have a significant impact on sales and it won’t be long before they recoup their investment.

As well as boosting your bottom line, professional photos add value to your brand. Having good-quality images on your website and social media profiles helps to inspire confidence in your customer base and shows your buyers you’re an ambitious and creative company.

If you’re thinking about investing in high-quality product photography, we can help. Explore our site today to find out more.

The post How to drive traffic to your online store with professional product photography appeared first on GGS Norwich.

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Trade exhibitions offer businesses and organisations an important opportunity to get their name out there, boost brand awareness and drum up new customers. Creating an eye-catching and professional exhibition stand will help your business to get noticed for all the right reasons.

With 2019 well underway, now’s the perfect time to start planning your publicity for the coming 12 months. If you haven’t yet booked your business into any upcoming exhibitions, here are a few that might help you to get noticed in 2019.

UK University Fair

The UK University Fair is one of the biggest events of its type in the country. The aim of @SI_UK_London is to offer students free, independent advice and provide support for international students thinking about studying in the UK. If your institution provides support to international students or UK students, or if it’s involved in any other aspect of university life, booking a place at the #UKUniFair is essential.  

PATS

PATS is the UK’s leading pet trade event. Their first show of the year, @PATS_SANDOWN, has already taken place, but if you missed that event, you can attend @PATS_TELFORD in September. The exhibition brings together all the country’s leading pet food brands under one roof, giving others in the industry, and those with a love of all things four-legged, plenty to get their teeth stuck into.

Global Offshore Wind

Dubbed “the premier offshore wind event in the world’s largest offshore wind market”, Global Offshore Wind 2019, #RUKGOW19, will take place at the ExCel in London from the 25th to the 26th June. It’s the ideal arena for businesses who want to engage with the global wind supply chain and gives visitors access to 2800 offshore wind experts, 150 exhibitors and 200 speakers from around the globe.

International Jewellery London

International Jewellery London is a global meeting place for businesses and individuals involved in the jewellery industry. Taking place in early September, @jewellerylondon features hundreds of brands and manufacturers and is a great place to find out about the latest innovations in the industry. Book your place now to ensure your stand is ready to compete with the biggest names around.

Cambridge B2B

The East of England has long been a popular destination for entrepreneurs and businesses looking to make a name for themselves outside the confines of London. The Cambridge B2B exhibition is a fantastic opportunity for the most ambitious and forward-thinking of these businesses to come together, share ideas and network. Like many other UK industry events, @CamB2B takes place in September. This gives you plenty of time to design your stand for maximum impact and maximum results.

Royal Norfolk Show

The largest agricultural show in the UK, the Royal Norfolk Show attracts visitors and exhibitors from across the country. The event takes place at the end of June and sees thousands of people descend on the Norfolk Showground to enjoy the festivities. Get in touch with the team @norfolkshow to book your place at this prestigious event.

Every single industry holds a trade event or exhibition at some point during the year. Make sure your business is ready to take full advantage of these important occasions by getting our team of talented professionals to plan your exhibition stand. Get in touch to find out more.

The post The biggest and best exhibitions in 2019 appeared first on GGS Norwich.

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Exhibitions are an important part of marketing a business. Helping to get your name out there and promote the products and services you offer, an exhibition can do wonders for brand awareness.

If you’re going to get the most out of the next exhibition you tackle, you need to put some serious thought into planning your stand. The more professional and eye-catching your display is, the more it will benefit your business.

1. Orientation

The orientation of your exhibition stand will have a big impact on its design. Before you sit down to think about the layout of the space, get in touch with the exhibition organiser to find out exactly where your stand is going to be.

Once you know where you’ll be placed, you can start thinking about where the main features of your display are going to sit. Consider which direction most people will approach your stand from. You can then make sure your most eye-catching features are aimed straight towards them.

2. Photography

Photography is incredibly important when it comes to exhibition stand design. Good-quality photos will help to attract visitors to your

stand and help to make your display look professional.

If you don’t already have good-quality photos to display, organise a professional to come to your workplace and take some shots. You can then display these images of products, staff or services around your stand during the exhibition.

3. Banners and signage

Although it’s important that you get good-quality photos of your products and services, it’s equally imperative to ensure these images are printed using high-quality methods.

Poorly printed photos and signage will make your business look less than professional. It could also put some people off approaching your stand. Talk to a professional printer about the large format options they offer to ensure your stand looks the part.

4. Graphic design

A professional graphic designer can help to bring all your text and imagery together to create one uniform look for your exhibition stand. As well as having a graphic designer work on your banners, signs and feature pieces, you should also ask them to look at the brochures and business cards you’ll be handing out. This will ensure that all your marketing materials are on brand and that your business comes across as 100% professional.

5. Accessibility

The way you lay out your exhibition stand will have an impact on its accessibility. When planning your stand, think about how people will access the space and move from area to area. If possible, leave enough room for wheelchairs and for those who may have other mobility problems.

By putting time and thought into the design and layout of your next exhibition stand, you can ensure it looks eye-catching, professional and on-brand. Find out more about graphic design, photography and printing by exploring our site or talking to a member of our expert team.

The post Exhibition stand design tips – 5 things you should consider appeared first on GGS Norwich.

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Product photography is incredibly important in the world of marketing. A good photograph can say more about a product in a few seconds than text could in a few minutes. This makes product photography the perfect way to grab customers’ attention, get them interested in your product and get your name out there.

Good product photography is about a lot more than just visuals. Done well, a photograph can excite the senses, give customers a satisfying experience and ensure your product is truly memorable. So how can a photograph do all this? Keep reading to find out.

Vision
When it comes to product photography, vision is obviously the most important sense. Product photos need to look attractive, grab viewers’ attention and make the product look good if they’re going to achieve good results.

In order to ensure your product photos hit the mark when it comes to visuals, you need to employ a photographer with extensive experience in the area. Although product photography may look relatively straightforward, in reality, it takes a huge amount of skill to get these images looking their best.

Taste
If your business is involved in the food and drink industry, the sense of taste is going to be very important when it comes to promoting your products. Good-quality product photos can easily convey a sense of taste by focusing on certain ingredients and emphasising the delicious nature of the item. A skilled photographer will be able to use a number of techniques to make the food or drink look irresistible to potential customers and get viewers’ mouths watering.

Touch
Although photos are two dimensional by nature, a good photographer can easily add a tactile element to an image. Close-up photos are particularly good at satisfying the sense of touch as they allow the viewer to see the details and textures of the product on offer. However, with a bit of skill, any image can be designed to make the viewer want to reach out and touch it.


Good product photography is about far more than just the eye. If you’d like to find out more about how a skilled photographer can excite the senses, or for more information on our product photography services, explore our site or get in touch with a member of our team.

The post Good product photography should satisfy the senses appeared first on GGS Norwich.

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The team at GGS are preparing for a busy start to 2019, having been awarded the contract to design and build a 105 square meter stand for a food and drink trade mission by a delegation of The East to the Netherlands.

In January, the stand will have a prominent position at Horecava, which is the largest Dutch hospitality trade fair for food and drink producers and catering professionals. The East’s team, includes representatives from New Anglia LEP, Norfolk & Suffolk county councils and the Department of International Trade.

 ‘The East Food and Drink stand’ will give up to 24 Norfolk & Suffolk based food and drink producers the opportunity to showcase their products to Dutch buyers. The stand design has an industrial influence and uses materials such as corrugated steel sheeting on the walls complemented with galvanized steel counter tops, and plenty of rustic timber. Suspended above the stand will be a four-sided Union Jack banner frame – just so there’s no mistake the Brits are in town.

 Norwich based ‘The Lively Crew‘ are managing the space allocation for companies interested in participating on the stand (7 to 10 January 2019), and can be contacted for further information by emailing robert@thelivelycrew.co.uk. For any other questions contact Roberta Willner at Norfolk County Council  roberta.willner@norfolk.gov.uk.

The post A busy start promised for 2019 appeared first on GGS Norwich.

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Live streaming is no longer the future of events marketing, it’s the present. The use of live videography gives you an instantaneous marketing tool that you can use there and then, and recycle for later.

Whichever channel or channels you are using, Facebook Live, YouTube, Twitter-owned Periscope, Snapchat or Instagram; bring them to your exhibition stand. They are the channels for a two-way immersive and interactive marketing tactic that draws crowds, and keeps them entertained while they are there.

Stream in experts and ambassadors, with real time interviews and Q&A sessions. Get a go-pro or body cam feed and show your viewers products or services in action, or take them on a live tour of your business. Run interactive games and competitions and get your visitors engaged with your exhibition content.

Don’t forget that video footage trumps still images in social media. Share your interactive feed via your social channels, or create a ‘best bits’montage for people to catch up on later. Streaming out means you’re also reaching the people who couldn’t physically make it to your exhibition stand, as well as a much wider audience, all of whom are potential customers.

The design of your exhibition stand, and the way you showcase your channel broadcasts is integral to visitor footfall. The more inviting your stand, the more likely visitors are to enter it, and stay giving you a longer period of time to showcase your products and services.

If you are asking your visitors to interact using a tablet, such as an iPad, you may wish to provide seating or cabaret tables so they can do so in comfort. If you want to project onto a larger area, you may opt for a large TV or white screen. Our stands are tailored to your needs and we will create you a dynamic design that will generate the maximum result, no matter what size your stand is.

We’ve a full range of portable display equipment for hire, from panel and pole stands, pop-ups, tables and chairs, literature stands, counters, lighting and roller banners, suitable for stands of any size. We’ve more than 25 years of exhibition, design and graphics experience so from conception to completion, we will design and create an exhibition stand for you that will engage your audience and market you at your best.

Want to know more? Take a look at our gallery and call one of our friendly team.

The post How to incorporate live video streaming in your exhibitions appeared first on GGS Norwich.

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In a world where business revolves around technology, it makes you wonder what use a brochure even has anymore! Haven’t the days of paper-based advertisement been more or less retired now that we have phones and computers?

So many businesses are missing out on an excellent marketing technique by giving up the use of brochures; modern society means businesses are functioning almost solely through email marketing, tele-based sales, and online-based stores. It’s refreshing for many, particularly for those who aren’t technologically inclined, to be able to pick up a simple and well-designed brochure that reinforces the brand and its products, services, who they are, and what they do.

In the mind of your competitors, brochures might seem like a thing of the past, but by being online and offering paper-based advertising – not only are you covering all areas of marketing, you’re standing out in a sea of brands and competition that haven’t even considered creating their own brochures.

So what makes a good brochure?

A great brochure can be bright, beautiful, bold, and perfectly sums up the nature of a business and what they offer. When designing your brochure, the reader should always be put first – think about what a reader will see when they open it up for the first time; will it draw them in, will it overload them with information, or will it make them put it in their back pocket for later?

An effective brochure should contain simple statements; because sometimes the simple ideas are the best! Don’t scare away your readers with too many words. Good quality graphics and images are also vital to producing a good brochure; it shows professionalism and people are drawn to things that look attractive. Whether it’s through images, font, colour, or style – a brochure should grab the attention of people passing by.

How can we help?

At GGS, our graphic designers are well experienced and know exactly how to produce brilliant business brochures; all the way from the brief to the concept, and then the design & layout, to print production – they are there every step of the way to ensure you receive the best service possible and a product you’re really chuffed with.

We’ll also ensure your product really complements your brand and business whilst maintaining a high-standard of professionalism and creativity. And if your brochure is in need of some inspiring imagery, our professional photographers are always on hand to provide.

So, if you require help with creating a professional brochure for your business, then get in touch with us today at enquire@ggs.co.uk, or if you’re looking for inspiration, take a look at our graphics gallery.

The post Brochure Benefits in a Digital World appeared first on GGS Norwich.

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How professional photography enhances your business reputation…

With consumers more likely to contact a company whose listing includes an image, the use of images has a greater market value than ever before.

Pictures attract attention, evoke emotions, convey messages – they can portray advice or warning as easily as advertise a product or service. People often say that a picture is worth a thousand words: some say the original quote was that a picture is worth ten thousand words. Either way, it’s clear that the appropriate use of images can reach an audience in ways written text can’t.

When you’re ready to create an image library for your business, it’s worth taking a strategic approach:

On-brand

Any photography is an extension of your brand identity, and should take into account style, colours and subject matter that is in keeping with your business. You’re looking to achieve visual reinforcement, so instruct your photographer to stay close to your overall look and feel.

On target

It’s not just your business you’re targeting, it’s your end user too. When you’re planning your brief, make sure that your consumer is considered. Use images your customers can identify with or aspire to.

Return on investment

Creating an image library can be costly, so you’ll want the best ROI you can achieve. Do you want generic stills, or would a 360-degree spin view of your business that includes staff and equipment be more appropriate? Are you working on a specific campaign, or can you widen your brief to obtain stock images that can be used time and again.

Go to the pros

Your image library is an investment, so spend wisely. Commission a photographer who will listen to your brief carefully to produce high-quality professional images that will boost your business. Can they offer post-shoot production such as retouching images? Will you own the copyright? How quickly will your images be available and ready for use?

Relax

We have an enviable reputation in commercial and corporate photography. Our photographers are all qualified Associates of the British Institute of Professional Photography (BIPP) which means you are guaranteed the highest standards of photography in all our work.

Our studios in Norwich have the space and facilities that make them ideal for all types of commercial and corporate photography – from products to portraits, chairs to cars, and beds to bread.

Contact Chris Ball to discuss your photography and videography needs and we’ll help you create an image library full of drama, intensity, creativity and beauty.

https://www.ggs.co.uk/photography-video/

The post The camera never lies appeared first on GGS Norwich.

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As the academic year starts steering towards the end, now is a great time to start thinking about your school prospectus for September. Nowadays, most schools have a website as a result of new Ofsted regulations, but that doesn’t mean that prospectuses and prints are any less important.

School brochures and prospectus can be handed out and passed around at open days and events; this provides visitors with an instant positive impression when they aren’t able to access the school’s website at that time. While your website is still a highly useful tool – don’t underestimate the marketing power of a well designed and professional prospectus.

On an open day, a great prospectus can offer a greater look into life and education at your school, plus it’s something for prospective students to take home with them. And the content, writing style, and design can really illustrate to parents and students what kind of environment they can expect from you.

There’s a whole lot more to your prospectus than just good content; there are numerous print styles and finishes available with each one working better for some people than others. Two vital points to consider when planning your prospectus include:

●    Photography – when it’s done professionally, great photos and images can really illustrate your school’s expertise, competence and facilities. For example, photos of your students participating in extra-curricular activities and working hard would showcase the school’s dedication to providing great education.

●    Design – there are many designs and formats available but it’s vital that you choose the right style to accurately represent your school and its values; it is the key to giving your prospectus unique character that will really stand out to your readers and prospective students.

At GGS, we understand that the process of creating such an integral marketing tool can be somewhat daunting – and you might not know where to start. We offer a complete package of design services and custom photography that will help you achieve the prospectus you’re looking for to get the academic year of 2019 – 20 off to a banging start.

Our extensive knowledge and experience in design means we can put your great ideas down on paper and create something bold and beautiful that truly represents what your school stands for and attract prospective pupils. Using bespoke printing techniques and top quality photography – we have the ability to create something totally unique and brilliant every single time.

If you’d like help with your prospectus design, or want to know more about our tailored design and print services – get in touch today.

The post The Importance of Your School Prospectus Design appeared first on GGS Norwich.

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