Event experts always say that location matters. When it comes to choosing a venue to hire in Sydney, we agree that your venue choice can turn an enjoyable celebration into a memorable extravaganza. To help make your choice, here are some pro tips on Sydney venues and prices.
Types of event venues
To find out how much event venues cost, determine the event venue types that are available on the market.
These are large buildings designed for conventions, where individuals and groups gather to promote and share common interests. A conference venue in Sydney typically offers sufficient floor area to accommodate several thousand attendees. You can find good event centers all over Sydney.
Business and coworking centers
These are good solutions for people who want to rent a modern coworking space or business center for events with lower venue pricing in Sydney.
Halls & community spaces
A community hall is highly sought after to engage more with people in your local area. In community spaces, you will usually find great meeting rooms, offices, halls, and other useful spaces for your event.
To organise celebrations, anniversaries, and other large-scale event types, you will need a good venue with high-quality food and drinks, as well as adequate capacity. From rustic, traditional restaurants to elegant fine dining, find the perfect dining spot in Australia’s biggest city for your event.
Bars, pubs and clubs
For non-format creative events, consider the best local bars, pubs, and nightclubs recommended by Sydney locals. This will allow your attendees to skip the tourist traps and explore the city like a true local.
Things to consider when choosing an event venue
Keep in mind that there may always be competition for a certain venue, and the cost of event venues will vary. Don’t wait too long to make the decision. There are a number of things to consider before you make a final decision about meeting spaces in Sydney:
Consider the capacity
Matching the venue size and the number of guests is highly dependent on the format of the event. Having a comfortable venue capacity depends on the interior, the availability of seats, furniture, and more.
Mind the location
Safe parking, public transport, the event area, and the venue as a whole are the first things your guests will encounter. Therefore, this issue should be carefully considered! Be aware of the nuances of the city. If the event time falls around rush hour, choose a location that is well away from the roads and major city life.
Think about the purpose
Depending on your intended purpose, be sure that the selected event spaces are ready to meet your event’s particular demands. The interior and infrastructure should complement the vision of the organiser.
Regardless of the event type and scale, as a rule, only a limited number of places are available to decorate or brand. Be sure to ask those questions before confirming the venue.
How to find a venue for an event in Sydney, Australia
Keep in mind that there may be competition for a certain venue. In order to carry out a targeted search for a venue, it is necessary to determine the general conditions and criteria that a given territory must meet, average event venues cost, and other crucial details.
These conditions for all activities are quite similar, but there are three factors that represent key cornerstones:
The number of guests
The time of the event
The type of event
The venue for any upcoming event is basically chosen depending on these three factors, as well as some other event elements and criteria, apart from venue pricing and average costs.
Event venue pricing types and average costs
Estimate how much your event will cost by looking at real price quotes and pricing options:
Hire fees are the total amount of money it costs to hire a venue for events, meetings, community outreach, and services.
This term refers to rooms and venues provided to event organisers without any additional features available. This means that you will book the venue without any catering, furniture, entertainment, or any other type of installation or provision.
Package per person
Package per person prices are based on adult double occupancy, just like you see for a price/night in a hotel room. The price is divided per person.
Day Delegate Rate (DDR)
DDR is charged by a venue per delegate per day, based on a full-day meeting. This rate will usually include the meeting room hire, two or three refreshment breaks, lunch, and sometimes conference equipment (flipchart, screen, etc.).
Minimum spend is the least amount of money you must charge in order to hire a venue. Free venue hires are also possible, so be sure to check out all minimum spend venues in Sydney.
Minimum number of guests
A venue for small-scale events may charge a minimum spend plus a 10% service charge. Therefore, any food, drinks, or anything else will be divided across the total number of guests and be calculated per head.
Pricing for the most popular event venue types in Sydney
In Australia, there are event types that are extremely popular and highly sought after by event organisers. Here are some of the top options with approximate event venue costs.
You will find about 676 meeting rooms in Sydney NSW, Australia with equipment, LCD projector screen flipcharts, food and drinks, tea/coffee, lunch, other facilities and guest rooms, WIFI, parking, and more starting from $50p/h up to a $10,000 fixed price.
You can find over 300 incredible Sydney reception venues (updated for 2019) for 15-400+ guests with prices ranging from $60p/p to a $5,000 minimum spend/per evening.
Sydney is home to some spectacular world-class conference centers. You can search for and browse up to 256 conference venues and conference rooms in Sydney with all the necessary facilities and other services included.
Best 10 event venues & meeting spaces in Sydney, Australia
Tips for choosing an event venue in Sydney, Australia
There are 7 critical tips for choosing an event venue successfully:
Count your guests
Matching the venue size and the number of guests is highly dependent on the format of the event. Is it necessary to arrange seating or tables for guests? Or will it be more efficient to organise an event in the form of a cocktail party? Having a comfortable capacity for the venue depends on the interior, the availability of seats, furniture, etc.
Explore the location
Safe parking, public transport, the general event area, and the venue as a whole are the first things your guests will encounter. Therefore, this issue should be carefully considered! Be aware of the nuances of the city. If the event time falls near rush hour, choose a location that is well away from the roads and major city avenues.
Corporate events in conference halls, hotels, or crowded bars have become pretty boring. However, even such ordinary events can shine if you do one simple thing: choose an unusual or unique location. Decorate and brand the venue in unexpected ways. It is good practice to prepare a short preview of the venue location and the most convenient way to get it decorated, branded, and promoted.
Check the weather
Pay attention to summer terraces, rooftops, or open areas as well as boats or other unusual venues. There is no sense in languishing in stuffy rooms in the middle of summer. Check the weather forecast and pay attention to finding a site that will impress the guests of any event, provided there are no unexpected problems like rain, wind, etc.
Stick to your objectives
Specify whether the selected location is ready to host your event. The interior and infrastructure should complement the vision of the organiser. The features of a room can make the event incredibly comfortable or add unnecessary trouble. A clear understanding of the purpose and expectations for the event is the most important aspect of preparing and choosing the location.
Musicians or DJs?
Good technical equipment at the location will simplify your preparation for the event, as well as help you save money on renting and delivering speakers, remote control, cables, and other equipment. Also, it will certainly save your time and effort in searching for the necessary equipment. It’s important to clarify any restrictions concerning noise and time issues for the event.
Food & drinks
Pay attention to the venue’s kitchen setup. Another option is to order from a catering company or food truck. Professionals will help you choose the menu depending on the type of event and the number of guests. Therefore, food is the consideration that you definitely need to take care of in advance.
Call to action
When looking for unique event venues for business, cultural, educational, and entertainment programs, choose corporate event venues in Sydney with our help. We offer you a high level of service and an individual approach during your stay in Australia. We can also aid in the development of programs in accordance with your event theme and offer various options for hotels, restaurants, transportation services, and so much more.
Choose professional organisation and event management assistance through GEVME to pick the best venue in Sydney.
When you know how to pick a venue for an event in Sydney and have considered all the important criteria, such as the average prices and other details, ideal event venue, location, equipment, food, and beverages, the task will not seem nearly as frightening as it might have before. The success of your favorite event in Australia is guaranteed with a reliable and affordable venue that you can find and hire through GEVME.
Do you already have a favorite venue in Australia? Feel free to share your experience in the comments below!
A niche market is the subset of a market towards which a specific product is focused. It is also traditionally a small market segment. Thus, a niche events meaning is related to a narrow circle of events targeted at a single event segment at a time (meetings, weddings, corporate, tourism, etc.).
Niche events meaning
Specialising on just one target market, such as corporate or social events, should make your focus narrowed within that market and will help you become the best possible event planner concerning certain specifics. You certainly want to know how to promote niche events. That will be your primary concern.
What is the difficulty of attracting visitors to specialised events?
In the highly competitive business of attracting visitors to specific localities, specialised events play a very important role. However, the difficulty is that there are not enough foundations for the development of this event direction; there is also not much specialised literature or marketing services to attract crowds to your event, etc., which could offer some oversight of the problems faced as well as potential solutions, etc.
Challenges you face
The need for niche events remains huge. Nevertheless, event attendees may often lack enough information about them to come and promote them simply through word of mouth. That’s why you should plan your niche events thoroughly and take all possible measures to increase event attendance.
How to plan niche events
This is how carving out a niche for your event takes place:
Focus on your passion. That should guide the design of your niche event. Next, you will need to identify what you would like to sell and/or what services you will be providing during your niche events in addition to what sponsors and partners you’re going to brand and so on. Discover your clientele’s needs in order to define the target audience and accurately evaluate your niche.
Remember that event planning offers numerous opportunities for specialisation. Don’t forget to promote niche events via the GEVME platform to succeed.
How to increase attendance for niche event
To promote special events and expand your reach when promoting your niche event, use these actionable tips:
Event promotion website
Create an event website and promote it via social media, on a blog, or through other related and trusted platforms. Choose the one that best suits your geography and audience or is the most effective platform in your business area.
Use programs like Google AdWords and Bing Advertising to launch, run, and analyse your campaigns. You are better able to optimise your website and blog title tags and copy with keywords and can work on building mentions and backlinks to your site.
Content marketing and a blog
Content is an incredibly effective way to communicate with people. Most people don’t send messages to their work colleagues via Facebook messages or other messaging platforms; they send emails, read blogs, etc. People get information, updates, and so much more via content channels to keep and then use whenever it is needed.
Work with social media influencers within your special interest
If you start by asking your networking partners for online recommendations, links, reviews, etc., this can help you with your organic search engine rankings and bring your event business to the top of the search results.
There are more than 50 top business listing websites where you can advertise your online niche event free of charge. It’s vital to get your events listed on all applicable online directories, either regionally or worldwide. This may be a Yahoo local listing, which ranks third after Google and Bing, or other options.
Run smaller, free events that encourage people to see what you’re doing
Planners may co-op and run master classes or product shows, etc., with other vendors and share space to promote an event planning business so that people can come and see what you’re doing.
Online communities and interest groups
Be ready to connect people. Networking is primary in the business sector and sales in particular. You should be well-recognised and known to be sought after as a niche event organiser.
Both online and offline ads are the first things that bring results after active networking and communications because they have a wider area of reach. This will facilitate the search for the necessary information and will create a memorable image that is positively associated with you.
Press releases, journals, articles, and abstracts about your niche events will add to what you do online to promote them and engage more attendees.
It’s time to turn your niche event into a worldwide sensation through media. There are a number of obvious reasons why you should also be live streaming your events, inviting media to your events, and preparing media coverage.
Dos and Don’ts
Marketing for niche events is less competitive, and it can be easier to target advertising in the category in which your event specialises.
The downside is that this market may be limited, so you will need to find new ways to grow your audience and increase event attendance in order to keep achieving success year after year.
Additional ways to increase event attendance
There are a few more ways to increase attendance to unmistakably make an impact and guarantee a positive response from the public.
Your marketing plan should also include emails and newsletters. Once most of the important points are in place, it’s time to start a blog and create a fresh newsletter for everyone who has subscribed to it.
Social media is a powerful promotional tool in the modern age. Use it to the fullest. Focus on the benefits that await everyone who decides to attend your event. For faster sharing of information, don’t forget to use hashtags.
Tips to increase attendance to your event
Plan your budget: You should carefully plan your budget so you can stick to it with our expert guide. Follow our budget planning tips to get your finances under control.
Exchange your experience: The event industry is dynamic and changeable. Make friends with event specialists and related industry leaders to offer your services to and promote your event business. When you promise to buy something and someone else promises to sell it to you, you may have just made a verbal contract.
Provide excellent service: Improve the way you execute your niche events, and market niche events accordingly.
Collect feedback: Surveys are a good idea. Ask guests to leave feedback on the event pages, in a group, or in a reply letter to the newsletter. Reviews will be hugely helpful in advertising your next event.
Be nice to your competitors: Force yourself to go beyond ordinary people in your immediate circle and those you have known for a long time; instead, contact and nurture a real business relationship with at least one customer, supplier, and competitor.
Call to action
There is no right or wrong approach: Offer your niche event services for free, organise shows or networking events, collaborate with well-known writers or bloggers, or even make friends with your competitors! Contact us for more innovative solutions.
Now you should have some idea of how to increase attendance for the event if you work with niche events and have strict specialisations. Remember that you have a chance to connect and unite your attendees with each other as well as find business partners or sponsors through the GEVME platform, an online messaging system with convenient conditions for promotion.
Knowing how to hire event staff is one of the industry’s most essential skills. Without this, it’s very difficult for the owner of any business to achieve success in what he or she does.
Event staff roles and responsibilities
As a rule, event staff assistance plays an important role in the event organisation process and is directly responsible for its overall success. Therefore, try to divide your event staff roles and responsibilities wisely.
General event staff
This is the core of the team that serves at each event, designates a team of their staff to ensure that every special event is going right, and directs the staff, ensuring that timelines are met and managing any other general needs.
Security guards are responsible for safety matters. They ensure the safety of your guests, work closely with staff, and prevent damage to the venue, etc.
In your event supply chain, a vendor/seller will be an enterprise that contributes goods or services to your event: food, venue, lightning, décor and flowers, etc.
Marketing event staff create promotional models for trade shows, promotions, product line branding, special events, and so much more.
Logistics & planning
This is all about the integrated planning and control of moving goods, merchandise equipment and people at the event site, etc.
Food & entertainment
These staff members may manage meals, seating, and tables for corporate events as well as controlling the quality and being in charge of the entertainment at events.
Things you need to know when hiring event staff in Asia
You certainly want to know how to hire event staff. To avoid any difficulties, there are a few things you should know before you start hiring people in Asia.
How to hire event staff in Asia step by step
For hiring event staff successfully and getting devoted people on board, you should consider the following:
Determine who you need
Ranging from wine waiters and bartenders to volunteers and food-runners, you should clearly understand who you’re looking for to staff your next event.
Define the necessary qualifications
To find exactly what you want, you need to be overly specific with requirements: male, blond, Spanish-speaking staff, etc. There should always be a way for your staffing provider to give you exactly what you need.
Decide the payment rate of the staff
Pay well if you want people to know that you’re professional, not just loyal, cool, friendly, etc. We all need money for life, and it’s the best motivation for staff to cope with hard event staff responsibilities.
Temporary or permanent staff?
This includes hiring event planningstaff for full-time positions as well as volunteers and other temporary workers. For large-scale events, temporary staff plays an important role as hiring volunteers dramatically reduces costs. If there is no need to keep a lot of staff on board after the event is over, there is obviously no need to hire staff permanently, except for in specific cases.
Where to hire
A signed contract is crucial if you want to protect yourself (legally speaking) during the event-planning process. It’s also about your reputation as an employer and preserving your company’s cultural values. The question is, where to hire event staff?
There are certain questions you should ask during an interview before you hire a worker for your staff. Traditionally, the set of interview points may be more or less standard. However, some companies may add something special to the list for an interview discussion.
What is your event organising background?
Do you have any previous experiences in event organisation?
Why do you want to join our company/team?
What are your key strong points?
Why do you think you would make a valuable contribution to our team?
What’s your decision-making style?
What should staff in event management focus on?
How do you handle stress?
What areas of event management have you never engaged in?
Are you able to work on the weekends/on holidays/at night?
Are you a team player or do you prefer to work individually, etc.?
Create a list of the core event organisation and management tasks, and then carefully consider your questions according to these needs.
Mistakes to avoid when hiring event staff
When you start a project and are searching for and recruiting personnel, many problems and questions may arise: What channels should you use? Should you contact event staffing agencies to select personnel? What advertising strategy should you choose? How many HR managers should connect? How much time should be devoted to it? How should one calculate the budget and other resources?
In other words, clearly understand your goals and what your event staff will be doing before even starting to search for staff!
When to start hiring staff
If you want to find the perfect people, you must open up a line of communication with them as early as possible: from one to six months in advance, depending on your needs.
Event staff management
It takes time to find smart staff members, handle logistics, and set up other data management details of corporate and public events. Many firms develop career management programs. These programs help workers of all skills, abilities, and talents more efficiently use their potential.
Your primary responsibility will include hiring other event staffing agencies or vendors, searching for venues, setting up chairs and stages for events, manning check-in kiosks, working as ushers, operating cash registers, etc. Event staff management is there to make your event-life easier, not ruin it! That’s why knowing how to hire corporate event staff is an important issue for the Asian event industry.
How to create a successful team
The best approach for the creation of a successful team includes getting to know your staff in advance and evaluating their strong and weak points, so take the time and complete your due diligence!
Be ready to explain a lot of things to your newly created event team. Even the most experienced staff members will want to know some basics when it comes to your process and preferences.
In Asia, the success of corporate relations heavily relies on universal human values. When we talk about teams from Asian cultures, hospitality is at the forefront. Treat your people as you’d like them to treat you in order to make your team successful.
The principles of teamwork
A team works best when the strengths of its individuals are combined. After you get to know your staff and evaluate their strengths and weaknesses, you can combine their skill sets properly. Teamwork is an attitude and a larger sense that individuals can support each other so that their strengths will enhance what they do to make something a success.
Build you team based upon these principles to achieve success in your event work.
Tips and recommendations
Once you decide to hire a professional staff, there are some pro tips for the perfect hiring process. Here are some tips to follow:
Understand the regulations for hiring staff and what event staff does.
Strive to find employees with initiative.
Be ready to accept applications after they send their CV via email or through social media pages as they may call and clarify whether the CV has arrived and potentially decide on when to come in for an interview, etc.
Applicants will show their determination and interest in you as a potential employer if you make it clear that you’re looking for the perfect candidate.
Remember, you can’t stay idle while your candidates are waiting for a reply, even after receiving their CVs. It’s a hard task for both parties, so deal with it professionally!
Hiring the right corporate employee starts with job analysis, setting goals, and forming requirements. The right employee enhances your work culture and pays you back a thousand times over. That’s why you should approach the recruitment process strategically, take your time to hire staff for an event, and invite people onto the team only after you’re sure that they fit perfectly.
Don’t forget to use pro tips and tools for effective hiring. Feel free to ask about career opportunities and advancement policies for employees, how to attract more creative work, self-realisation, team spirit and company culture, etc.
Your event may be brilliant, but no one else will know that unless you tell them about it first. That’s what a strong and clear description of an event is for.
What is an event description?
An event description is copy that aims to tell your potential attendees what will be happening at the event, who will be speaking, and what they will get out of attending. Good event descriptions can drive attendance to events and also lead to more media coverage.
Examples of event descriptions
Here are a couple of event description examples:
These and other examples of how not to write a description are available on the Internet for research.
Why does an event description matter?
No matter how authentic your description is, it’s still only content. When you present an event description that is well designed and eye catching and pair your content strategy with in-person events you are organising, both tactics will be more effective and will result in an increase in your event attendance.
Events, by their very nature, are about connections. Through your bright event description, you can boost attendance, sponsorship, or hosting of an event; make new connections; or strengthen the old ones. Learn how to write an event description that will attract the media’s attention.
Elements and requirements for an event description
There are infinite ways to add creativity and personalisation to your event. Nevertheless, here are the necessary elements for writing an event description:
The five W’s of your event:
What: What is the name of the event? What benefits can guests expect?
Who: Who is hosting the event?
When: When will the event take place?
Where: What is the venue of the event?
Why: Why is the event being held? Why should guests come?
In addition, you should include a captivating picture in your description as well as keywords or actionable hashtags to make it searchable on social media.
There are also many ways you can phrase your event description, and the choice of wording is mostly determined by the communication’s intention: encouraging the recipient to take part in communication, establishing and maintaining business contacts, building interpersonal relationships between communicants (appreciation, presentation, or exhibition), or just having a good time (ball or banquet).
How to write an event description step by step
To drive event attendance, your description should be extremely appealing, so use the best description writing practices and tips for writing by following our steps.
Defining the goal of an event description
Your goal with an event description will be to maximise the attendance of people who will enjoy and benefit from your event. This is different than just getting people to your event, so make sure you stick to your objectives when you write your description.
Understanding your audience
Knowing your people will be the next thing you need to do. Events are a lot of work, and building an audience for your events means great word of mouth. You may even forget to invite media. Your organisation’s brand, or your event brand, matters; and all of that will be shared by your attendees via social media, Facebook event description, ect.
How to improve your event description
To improve the description for an event, revise the previous event descriptions, correct mistakes, research your competitors’ activity, and take some measures to prevent pitfalls in future events. Personalise your descriptions, and use event tools to improve your event.
Tools that will help
It’s not a secret that there are tools that can help you write a description for your event, plan your event, and so much more.
You should keep in mind your audience while writing event descriptions. Sometimes there is a need for multiple or mixed formats to adapt your description to your unique audience. For example, there are descriptions for partners and for the general public, for a general audience and for the press, and for sponsors.
Of course, a comprehensive promotion of the event that includes advertising, announcements, and PR activities may also be implemented to the fullest, but any event life cycle starts with a description, so make sure it’s effective.
Event description Dos and Don’ts
Be lazy about researching and inquiring about the best event description practices, examples, and writing methods.
Use event description samples or hire a professional copywriter.
Miss one of the obligatory Ws when writing your description or confuse your audience or partners by throwing tons of questions at them.
Add costs and logistics (registration/advance purchase, transportation and parking, and other details) to the five Ws of your event.
Additional ways to increase event attendance
There are additional ways to attract your audience and increase event attendance.
Copywriting: Use the most effective copywriting methods of drawing attention to one or more aspects of a product or brand as well as the company itself or the events within your descriptions (storytelling, slogans, quotes, etc.).
Social Proof: Reference past attendees and sponsors to illustrate how popular and enjoyable the event is. Provide trustworthy online reviews and personal recommendations of former attendees.
Incentives: Include extra bonuses into your descriptions. This creates an extra incentive for potential attendees to come. Do event swag, contests, lucky draw, and other games.
Charity: Offer them an opportunity to participate in fundraising, which is always worth coming for and is a worthy thing to try at events.
Urgency: Just like in the case of selling tickets, make your event urgent and limited in time to encourage people to sign up.
“Big Sean will be at the Underground at 333 Yonge Street on March 24, 2015 at 5:00 p.m. for an exclusive FAN MEET & GREET. Space is limited to the first 300 fans on a first-come, first-serve basis.”
Tips to increase attendance to your event
There are a couple of effective ways to increase event attendance in addition to your event description:
Make the audience part of the event.
Start with a catchy and engaging title page.
Tell a story or include a slogan in your event description.
Keep it simple and tell about the brand.
Plan a unique experience and promote it.
Send personal invites to the event.
Get the media to cover it.
Provide your contact information and branding. You can also provide useful links or references to previous projects of yours or an invitation to participate in other events you are going to organise in the near future.
Call to action
Do not forget about an event CTA, a sentence, or an entire webpage designed to provoke a desired action, like registering for an event, becoming a part of it, or participation in a charity event.
Now you know how to write a great event description and improve your next event. Mind the five Ws of event descriptions, use event planning tools and tips to improve your writing, do not forget to research and apply some other great ideas to increase attendance to your event, and use good description samples for ideas. We hope this will help you to approach this process successfully. Good luck!
Every event planner should know how to market an event venue to make it a success. Corporate event planners are a separate industry segment that seeks out top-notch enterprise venue solutions.
Key reasons to market your event venue
How should you market your event venue so that it unmistakably impacts and guarantees a positive response from your target audience? Effective event venue marketing is the answer. When you promote and market your event business, you can’t possibly separate it from the venue. When you brand your corporate venue, you increase your event brand awareness and promote your sponsors, partners, and other participants of your enterprise. Event venue marketing is the easiest way to attract attention and gain recognition in the corporate sector.
Ways to draw attention to your event space
To increase your venue’s discoverability, reach, and targeted event lead strategy, corporate event planners should consider the following strategies:
Get listed on venue directories.
Market your event space on social media.
Contact your local chamber of commerce.
Invite media outlets.
Promote via your online community.
Promote the area around your event venue.
Use things outside a venue that stand out.
Set up a virtual tour.
Photograph attendees, not just the space itself.
Advertise your location via promo videos, etc.
As you develop your marketing plan for an event venue, you may face a number of challenges. It’s important to showcase yourself to gain your customers’ trust. Use a venue that perfectly suits corporate events. After that, if you need to advertise your event venue, complete some promotional actions that truly impact and drive positive reactions, including advertising your venue’s event management or your qualified staff. These and many other activities take a lot of time and demand a more thorough approach. Your corporate venue is the face of your business, so be sure to make a good impression!
When to start promoting a venue
Before you get started promoting an event venue, define your audience.
You will first need to define who you are trying to attract to your corporate venue. Your venue has two distinct audiences: the clientele your venue attracts and the people who book event spaces (i.e., conference organisers, marketing managers, tour promoters, or other enterprises). When you have clearly defined the target, start your venue marketing and promotion.
How to market an event venue with a step-by-step guide
A step-by-step guide to creating a powerful venue marketing strategy with actionable event venue marketing ideas will help you achieve positive results. Let’s begin.
Define your audience
You should define the corporate organisations in your area that conduct a lot of events and seminars, and offer your venue to them. Join a local group or association for corporate event planners, and attend event industry trade shows to find out more about your target audience.
Define goals and objectives
How do you know if you are delivering an excellent venue to your customers? Use real-life goals and objectives to improve the way you do business and measure its success.
Create a venue marketing plan and budget
You should carefully plan out your budget. Follow our budget planning tips and get your finances under control. Remember, yourgoals don’t need to be set in stone, but identifying yourpriorities before you start determining how to promote an event venue will help you plan your marketing even better.
Create a unique proposition
To market your event venue in the best way, your proposition should stand out among those of your competitors. Explain the problems you solve, list your most distinctive benefits, define the promise you are making, and then deliver a great result to your clients.
Use social media
Use social media hashtags. Create an event hashtag and stick with it. Organise contests. Contests are an easy way to get your attendees tweeting, Instagramming, or Facebook posting about the venue.
Show your venue
Demonstrate your venue in either real life or via virtual tours. Take advantage of the things nearby: places of interest, historical sites, transportation hubs, and other benefits. Clearly show photos, maps, virtual maps and tours, etc.
Get listed on directories
Market a venue for events through online and printed directories. Get your business listed on all applicable online directories related to corporate real estate and the events business, etc.
Develop a high-quality corporate event venue website. Localise it and invest in search engine optimization (SEO).Use professional photos.
Advertise your location
Develop a referral program. Network with corporate entities, publish high-quality content, release virtual tours, and publish press releases. Be active but strategic on social media, etc.
Creating a venue marketing strategy
Here are the essential traits to keep in mind when creating a venue marketing strategy:
Unique selling proposition
Strengths, weaknesses, opportunities, and threats
Feel free to contact us to find out everything you need to know about developing a powerful corporate venue marketing strategy and boosting your profits and growth.
Venue marketing Dos and Don’ts
The great irony about venue management is that the most interesting venues are often those with the most inadequate audio equipment and the poorest projection capabilities, etc.
Evaluate acoustics, lighting needs, visual communication, and video presentation capacity with the help of an outside corporate event production company.
Lock yourself into the venue’s pre-existing partners, vendors, caterers, or production services simply because you chose their space.
Make sure you separate your venue selection from the vendor selection, and keep your options open!
Venue promotion ideas
Be sure to thank your guests, sponsors, partners, colleagues, volunteers, and other participants who helped you promote and organise your corporate event venue. Attentiveness, hospitality, and a warm attitude will be the key to fruitful cooperation on future projects.
Another strategy is when planners cooperate with other corporate planners and vendors to share space promoting an event planning business. In this way, they can split the costs but still have a prominent presence.
You can show up and showcase and get extra mentions at trade shows, exhibitions, and other gatherings by using business cards, business collateral flyers, venue brochures, guest lists, booth branding, networking, etc.
Following pro tips for marketing, advertising, and other promotional efforts of your event venue will help you make your way to the top. The most critical element is marketing the venue budget in a way that gets results. In other words, start with a marketing strategy and allocate the budget correctly.
Set your marketing budget.
Allocate it based on the goals you set.
Implement your marketing budget plan.
Mind the timeline.
Keep in mind the target audience.
Consider the venue’s capacity.
Think about the number of attendees.
Remember the concept and event objectives.
The decoration & design should fit your goals.
Other marketing, branding and promotional elements, etc., can be used.
Regardless of the corporate format and scale of the event venue, leave some space for creative promotion. Also, follow effective tips on venue planning business promotion.
With effective ideas and tips for how to market your venue, you will be more successful when marketing your corporate venue. Offer your venue to well-known writers or bloggers, make friends with media contacts, create a website, think of creative contests, etc. Always reach out to your target audience to let them know about the venue and consistently provide excellent service.
The fastest way to earn money for charity is to organise a charity event. However, the professional organisation of a charity fundraising campaign is a long process that requires a lot of detailed preparation. Let’s find out more about charity fundraising events.
About charity fundraising events
Charity fundraising event ideas include parties, auctions, balls, dinners, and more as a means of soliciting donations to support various funds: children, animals, the environment, human rights, people with special needs, etc. Once you have a successful theme, share the link with friends and potential supporters via social networks. The more engaging it is, the more viral it will be on social media.
Charity fundraising event planning basics
Before you can think of charity fundraiser event ideas, you should first know the event planning basics. You can discover these below:
Organizing a charity event
To plan a charity fundraising event and organise it in the best way possible, use a reliable event organising and management company. You can come up with various ideas to make awesome charity events and successfully raise twice as much as you might otherwise.
How to market a fundraiser charity event
Marketing your fundraising event is arguably one of the most important aspects of holding a fundraiser; so secure sponsors, use merchandise to promote the event focusing on your cause, and plan a fantastic follow-up strategy to retain the effect from the event.
How to host a successful charity fundraiser event
Explain to sponsors that you are hosting a fundraising event and that they can earn community goodwill. You can also organise an event host committee.
Checklists for planning a charity event
Always use a checklist when planning your charity event:
Decide your event format and theme.
Establish your event budget.
Choose the most powerful fundraising channels.
Pick the sponsors for your charity event.
Launch your marketing activities.
Nail down all the event logistics.
Continue to promote the charity after the event.
Thank attendees and follow up.
After the event, you still need to network, promote it, and follow up.
Ways to raise money during a charity event
Launch a lucky draw or organise a competition. Use gamification and other entertainment methods to engage the public with your fundraising ideas. Let them donate while playing and having a good time. Use creative ideas for a charity fundraising event.
Volunteer fundraising is one of the major global charity trends. Many event organisers also gain insights of various types of charity fundraising events. You don’t need to wait for a good opportunity to run a charity event and raise funds.
How much money can you raise?
How to fundraise more is something every fundraiser is concerned about. Start by determining how much money you need to raise. It depends on your event goals and objectives. If your charity fundraising event checklist has no point about the income sources, you’d better make sure to add this and also include some calculations. Crowdfunding is the first thing to consider for earning more money for your charity event. Start a donation site and manage donations, then start your campaign and share your fundraiser far and wide.
How to raise a lot of money fast
Make sure that you have a good system for asking questions and getting teams to work in sync. Provide a great starting point for deciding on your organisation’s strategy for raising a quick $10,000 or more. Remember that large-scale event ideas for charity fundraising don’t include a car wash fundraiser, which is a proven and quick money maker, nor are they garage and yard sales, which require a lot of work. Fortunately, your event is a solid corporate occasion with lots of serious and wealthy people invited, and there are plenty of smart ways to raise money quickly.
What are some good fundraising event ideas?
If you are organising a large-scale event, you might want to organise a race, festival, concert, or fair. Get ready to make sure your fundraising ideas for charity events comply with any rules of administrative governmental or municipal organisations, especially if the event will take place on municipal property.
One-day online fundraiser
The one-day fundraiser is far from being a new idea. For example, ask for donations for every item of trash that you pick up on a given day.
Formal fun events for business people and people who like to network and contribute to fundraising events are called networking dinners.
For a long-distance running competition over a distance of five kilometres (3.107 miles), everyone’s invited!
Personal fitness challenge
Offer to stick to your goals with a 30-day fitness challenge with a mission to help people lose weight and look and feel great, and set a record to raise funds.
Cupcakes make the world a better place. Show how you spread the love with your own magical cupcake recipes and designs to donate at charity events.
Sometimes a person invited to a gathering to give a speech can amass lots of money in a sentence.
One of the most extraordinary and beautiful events is a gala where people gather to donate simply because it’s a perfect occasion.
Since each day is a great opportunity to try something new and push yourself into areas that test your capabilities as well as widen your horizons, a personal challenge or any other area will be a good motivation for fundraising.
Like challenge events, seasonal events are also a good idea. One event associated with each season of the year can be used to raise funds and have an enjoyable time.
Skydive for charity
Many people who make a parachute jump do so while raising funds for a worthwhile cause. They will pay for your charity skydive in return for you raising a minimum amount of funds.
Ideas that no longer work & things to avoid
If you run out of working ideas that inspire you to create your own unique events and easily attract new donors or want to find out the things to avoid at fundraising events, feel free to ask for help from event professionals.
How to engage more supporters at charity events
To get supporters of your unique fundraising ideas for charity, visit or contact a favorite local organisation that you support and ask if they will donate anything or sponsor local events.
Try to communicate with or visit enterprises during their slow hours so they can give you their full attention with your event planning. Make sure you reach out early and often, and don’t get disappointed if things don’t happen as fast as you’d like. Huge businesses may delay with lots of appointments and extra replies.
To develop a clear vision for your event sponsors, put your team together, create an event budget, and set up a good registration process and marketing and payment process to increase your fundraising event traffic.
You will need a professional event technology platform that will be easy to use for your sponsors and boost your event fundraising.
Tips for your next charity event
Every event starts with a good plan. So how do you raise money for charity so that you can achieve goals and make everyone happy? Here’s a charity event tip list to follow:
If you want the media to find out about your campaign and make it public in advance, don’t forget to notify the local media a couple of weeks beforehand, which will allow you to gather together even more participants, sponsors, and attendees and a nice donation total as a result.
Feel free to learn more about how to organise a successful charity event from our blog.
Apply for reliable event management to get good backup at all event lifecycle stages and to avoid pitfalls and increase the chances for success. Holding charity events with the help of professional planners is a modern, convenient, and creative way to raise funds for many noble purposes.
The scope of RFID usage is constantly expanding. The technology is in demand in many industries, including at events, where the control of moving objects, intelligent automation solutions, and an ability to work in harsh environments with accuracy, speed, and reliability are all required.
What is RFID?
RFID (Radio Frequency Identification) is a contactless data exchange technology based on the use of radio frequency electromagnetic radiation. RFID technology for events is used to automatically identify and track attendees throughout the venue.
How does RFID technology work?
An RFID tag is a miniature memory device. RFID tagging consists of a microchip that stores information and an antenna, which enables the tag to transmit and receive data. Sometimes an RFID tag has its own power source (active), but most tags do not need external power (passive).
A unique number and information are stored in the memory of each RFID tag. When a tag enters the registration area, this information is received by the RFID reader.
Passive RFID tags use reader field energy to transmit data. After accumulating the required amount of energy, the label begins to transfer. The distance needed for the registration of passive tags is about 0.05 – 8 meters, depending on the type of RFID reader and the tag architecture.
What events does this technology fit?
RFID entry systems are best suited for large-scale events with a limitless number of attendees and registrations. RFID attendee tracking systems make use of RFID technology to store useful information for various types of events, including the following:
Other corporate events
Any large-scale gatherings
RFID tags can also be used to transfer other event data, such as event tickets, feedback, competitions, entertainment or gamification tactics, etc.
Benefits of using RFID for events
RFID technology in events management has a broad range of benefits for both the attendees and organisers.
The RFID tag data can be overwritten and padded many times, whereas the data on the barcode remains unchanged; it is recorded immediately when printed.
The RFID reader does not need a direct line of radio frequency to read its data. The mutual orientation of the tag and the reader does not matter. Labels are readable through packaging, which also makes hidden placement possible. To read the data, the label is enough to get into the registration area, even when moving at a high speed. However, the barcode reader needs direct visibility of the barcode for reading.
The RFID tag can be read at a significantly greater distance than the barcode. Depending on the model of the tag and the reader, the reading radius is up to several meters.
The RFID tag can store much more information than a barcode. Up to 10,000 bytes can be stored on a 1 cm² microcircuit. Industrial RFID readers simultaneously read dozens of RFID tags per second using the anti-collision function.
5 ways to use RFID at your event
Here are just a few ideas that you might consider when using RFID at your next event.
Badges can provide a “key” for your event, enabling attendees to access event information for themselves at their fingertips. Organisers track where attendees have been and which sessions they have visited, etc. In a nutshell, all useful data is easily at their disposal.
Make it easy for your attendees to find their tables or seats at events. Give them an easy-to-follow interactive seating plan on your event webpage, and direct them via onsite kiosks during the event using RFID.
Here, RFID technology can be used to store the demographic data about teams or various participants while also boosting data points where people scan their badges to earn points and exchange them for tickets, etc.
Let your attendees feel safe while hunting for treasures by answering their questions. Use clue-type questions on tablets. Also avoid emergency situations through the use of RFID tracking. The technology is flexible, giving you the option of holding your event both indoors and outdoors.
By swiping a visitor’s RFID badge on a tablet, an organiser can use that badge to provide live data about visitors that have visited essential stands during the event. Immediate event promotion and tracking of its success are available via RFID.
For automatic event management on site and RFID attendee tracking, RFID tags have increased durability and resistance to harsh environmental conditions. In those areas where the same object is used many times, the RFID tag is the best means of identification since it does not require placement on the outside of the package. Passive RFID tags are unlimited, so the technology can cope with an unlimited number of attendees.
RFID system solutions
RFID tags are used not only as keepers of information but also as intelligent devices with a wide range of applications and a unique identifier. RFID solutions for events can be embedded in any movable or static objects for an event (e.g., T-shirts, watches, keys, cards, labels, brand walls, social walls, floors, etc.), all of which provide greater event coverage.
The immutable identifier assigned to the label during the event production ensures that the tags are protected from tampering during the entire event lifecycle. The data on the label can be easily encrypted. As a digital device, the radio frequency tag is password protected and encrypted, if necessary, for greater security and data protection. In the same tag, you can simultaneously store open and closed data, which makes RFID easy to integrate and so much more.
How to integrate RFID technology
So you want to know how to use RFID at events so it can be integrated for the best results? RFID data can be integrated into enterprise computer systems and any tracking application; it can be connected to mobile devices via apps or combined with a barcode or similar tracking methods. Combine RFID with your event logistics plan as accurate information is needed to properly manage food, décor, the florist, and other supply chains.
One of the most effective ways to use RFID at events is in performance evaluation A UHF RFID performance evaluation for real-time attendee tracking in intelligent event management systems is based on traces from a software to track and evaluate performance during events. To perform credible evaluations, either an anechoic chamber or parallel processing of different reader software at the SDR level is used. All results are easily stored and may be transferred for event reporting and further marketing, planning, and scheduling.
Tips for getting the most from RFID
Here are some pro tips for getting the best possible results from subbing RFID tags at your events.
Use higher gain antennas if you need more read range. If you need less read range, use lower gain antennas accordingly. If you need to read tags up close, use very low gain proximity antennas.
To get the best range from any RFID tag, ensure that the tag is fully facing the antenna; pay particular attention to your tag orientation while using linearly polarised antennas.
Configure your reader setting to fit your needs. Also, in order to maximise read range, ensure that your reader is set to its highest receiving sensitivity. Higher power settings will result in greater read range. Accordingly, lower power settings result in a decreased read range.
Cable Length, multiplexers, and adapters
Don’t forget that the longer the cable, the higher the signal loss. Using adapters and/or multiplexers may insert some extra loss into your RFID system.
Many environmental factors can affect the read range. Make sure to account for various types of interference and test them twice!Keep this in mind when running outdoor events.
Contact us for more comprehensive information on the use of RFID in the event industry and ways you can integrate it in your business.
The integration of RFID technology in any large-scale event is a complex process. First of all, decide which processes you wish to automate using RFID in the enterprise. Choose a manufacturer of RFID tags and equipment in your region. There are various RFID projects in various business areas on the market. Be sure to follow these tips, and don’t forget to evaluate the success of the event using your personal RFID tags.
One of the main principles of effective event management is orienting the company’s activities towards mutually beneficial partnerships with suppliers. Do you want to know how to get vendors to come to your event and stick around longer? Let’s dive in to find out!
Why are good relationships with suppliers important for events?
When it comes to relationships with suppliers, stability and mutual respect are very important. This will mean receiving a high-quality product or service, meeting delivery times, shortening the time it takes to refine an existing product or service, participating in their design, etc. The availability of a large number of good suppliers provides you with a choice and a low-cost contract. These are the major objectives for successful event organisation.
Types of event vendors
To build relationships with your vendors on a long-term basis, you must clearly understand who you need frequently and what you need in high quantities. Here are the key types of vendors that event organisers usually hire, along with the places you can find them:
1) Photographer, videographer
2) Decorator, stationary designer, florist
3) Caterer, bartender, chocolatier, shop owner
4) Trucks, transport, logistics
Basically, great event planners should have a strong network of vendors for any occasion.
Principles of building relationships with your vendors
In a strategic business relationship, your vendors will live up to the following five standards and behaviours. Keep your vendors happy by sticking to the following principles:
Problem-solving orientation: A good vendor invests in learning your business drivers and challenges. It will focus not just on its own needs but also understands and respects your event customers’ requirements.
Value optimisation:Suppliers deliver excellent services at world-class prices. The vendor’s offering should be competitive on every level.
Reasonable flexibility: Vendors should accept fair and reasonable terms. This is a true challenge for many vendors, but it’s an absolute must to establish a strategic relationship.
Risk sharing: Risk sharing and accountability, including some reasonable financial accountability for concrete results, are what vendors must agree to and ensure.
Trust:Your vendors should be willing to discuss difficult issues and engage in open communication. They should hear the customers’ “voice” and pay attention!
The interactions based on these principles will be productive in the long run.
10 ways to attract vendors to come to your event and keep them happy
Vendors are at your event for one reason: to sell their products. Remember that all you need from your vendors are products that you can ship at a profit. To keep them coming, you should provide them with mutual benefits. Here are some ideas for what you can do:
Help your vendors sell more.
Meet your vendors’ objectives when marketing to vendors. Find the appropriate point of mutual interest.
Boost brand awareness for your vendors.
Brand recognition is a key feature on the road to brand awareness. In order to support your brand, support your vendors’ brands too, and you will gradually become more recognisable to a broader audience.
Drive customer loyalty for your vendors.
To help improve customer experience and retention, as well as long-term and sustainable relationships with partners and suppliers, increase your customer loyalty to their products.
Find small and thoughtful ways to make your vendors feel special because they have been working hard.
Follow them on social media and help to distribute their content in order to help them improve their reach and other marketing metrics.
Apply collaborative and supportive communication during any negotiations with your vendors. It’s the polite thing to do and will help you maintain a spotless reputation.
Do them favours.
Doing favours means doing something to help or better another, so feel free to help your vendors to get helped in return!
Ask for referrals.
Whether directly or indirectly, ask for referrals from your vendors. Recognise and try to thank all of your referral sources.
Pay up front.
As they say, “No money, no honey.” It’s always nice to get paid up front so they can start working on the orders, fully motivated and well supplied.
Things to avoid
When you calculate how much company vendors cost to the customer, it is sometimes unnecessarily expensive. The number of employees who place and track orders, the workload of documents, the number of possible errors…all of this seems to increase with an increase in existing suppliers. Nevertheless, avoid saving on vendor services on the assumption that you will cope with all event organisation aspects on your own. You get what you pay for!
Also, do not work to attract event vendors or do business with those vendors who do not match your business relationship principles and cannot meet your established criteria.
Where & how to look for vendors
To help you get vendors to come to your event and forge great relationships with suppliers, here is a list of places you can find them:
Official manufacturer webpages
Online trade directories
Gift floral arrangements
Word of mouth from your existing suppliers
Word of mouth from your partners or competitors (if that’s possible)
This means that you must be talking to the suppliers you currently have as well as partners, other retailers in the industry, your own customers, their friends, etc.
Normally, there are eight common supplier selection criteria, in no particular order:
Quality and safety
Convenience and simplicity
These criteria will always somehow resemble your relationship principles that you should stick to in order to attract event suppliers.
Tips on how to choose the right vendors
If you already know what you want to get from your vendors and how to attract vendors to your event, here are some tips for finding the right wholesale distributor for your event business.
Understand your industry’s distribution channels.
Try the manufacturer first.
Have a productive first contact or meeting with a wholesale supplier.
Try searching for retailers/wholesalers on Google.
Look for lots on eBay.
Don’t be afraid of trial and error.
Follow appropriate business principles, etiquette and formats for each type of communication to get vendors for an event, succeed with event organisation, and keep your vendors happy.
A long-term relationship with a supplier allows the customer to optimise funds and resources since there is no need to renegotiate, retrain personnel, or increase staff. We manage to achieve these long-term partnerships with a team of florists, designers, and decorators in love with their work. Being able to attract vendors to events means guaranteeing an array of back-up plans for any unexpected situations at your event. Need some advice? Feel free to get in touch with us and find out how to form stronger relationships with your vendors.
Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event.
What is event sponsorship?
Event sponsorship is a critical source of funding for all event types, where companies, nonprofits, and small businesses provide a certain amount of cash or incentives in exchange for brand awareness and visibility at an event.
How to validate sponsors
To validate your event sponsors, make queries via governmental or other official organisations, social media, or media, and ask your partners or other publicity representatives about your sponsors’ credibility. Learn about your sponsorship obligations as an existing sponsor. Additionally, you can use a sponsorship validation option, a feature that allows an end user to get access to the Internet after being authorized by a “sponsor”.
Do not forget to collect feedback about your sponsors from previous organisers. If you interact with them or the authorities in the course of your projects, ask for some information about any of their joint and successful work with your potential sponsor, if it’s not confidential of course. These materials will help you strengthen further relations with your sponsors and their work.
How to write rules for event sponsorship
There are a number of must-have event sponsorship rules you should put forward when seeking event sponsorship:
You should start with targeting to understand who can be a potential sponsor.
Understand their business goals.
Establish each sponsor’s marketing objectives.
Understand what you have to offer a sponsor that will benefit them.
Know the person who can say yes to your sponsorship proposal.
Provide a real event plan with well-planned sponsor integration.
Think of follow-up techniques and further sponsor promotions after the event.
Aside from these tips for writing event sponsorship rules and regulations, you should also pay attention to how you choose to recognise your sponsors.
Sponsor recognition tips:
Make a unique offer.
Establish communication on a personal level.
Integrate the event sponsor in multiple ways.
Take advantage of social networks.
Motivate sponsors with privileges.
Contribute to networking, etc.
When you are finished with your research and have gathered the necessary data, you can easily write the rules for your sponsorship offer based on your chosen sponsor’s demands and your event specifics, etc.
Example of rules for sponsorship
A sponsorship offer is a separate type of commercial offer. As a rule, they are written by organisers of various events who are interested in finding sponsors, and they are addressed to the chosen sponsors. Here are some examples:
How can you write your requirements for sponsorships?
One common condition that everyone understands is that a potential sponsor should be interested in the audience of the proposed event. They don’t need to be interested in you and your event but rather in who will attend the event and why.
Also consider a regular sponsor. Why do you think they give money to events? Why did they do so in the past? What are your goals? Based on this information, you will be able to create sponsor ads with the right focus and a strong message. Furthermore, it will help to better determine the requirements through which you’ll achieve win–win event goals.
In general, think about your communication format. The offer with your event sponsorship requirements should be made in the form of those made for the top managers, decision makers, etc.
Must-have requirements for event sponsors
Many organisers make one critical mistake: During the description of the requirements and benefits for the sponsor, they focus only on the PR, profit, and advertising components. Here are some other must-have requirements that will help you understand how to create powerful offers for your sponsors:
Tables and diagrams, etc.
Branded products or services
Giveaways for event guests
Logos, taglines, or any other signage
Speeches and workshops from a sponsoring company, etc.
Other important requirements:
How will prizes be sent to winners, and who will send them?
What is the geographic range for sending prizes (e.g., region, country, world)?
Are there any preferences in the method of determining the winners (judging rounds, points, something else)?
What is the exact sponsorship pricing, if any, etc.?
All these details should be written down and provided to and clarified with all sponsors BEFORE the start of the event.
Ideally, you should propose a scheme so that the sponsor only needs to agree and approve it or perhaps make very minor adjustments
Example of requirements for sponsorship
An event sponsorship rules template will help you improve your offers and visually present your rules and requirements to your sponsors in the best possible way.
Sponsors don’t just help with the budget; they also help you organise and promote the best events. It’s highly recommended to create unique requirements for event sponsorship and offers as well as to support them with well-considered event organisation ideas and designs. It should be understood that in order to get the support of one good sponsor, you may need to discuss your proposal and ideas with dozens of companies and people. It’s quite possible that another fifty contacts will simply ignore the letters. Either way, if any help is needed, feel free to contact us.
Share your own rules and requirements ideas for event sponsorship in the comments below!
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating.
Wall platforms could help put your mind at ease. Have your different social media feeds appear on various displays via one platform to save you time and effort. Create more engaging experiences at your events. Spark discussions.
What is a social media wall?
A social media wall is an aggregated or live, usually filtered feed of relevant posts from social sites like Facebook, Twitter, Instagram, and other popular social media apps that can be transmitted to a digital signage display. Posts using specific hashtags or handles are funneled to the display, which automatically rotates in new content.
Here are a few little nifty things you could do with the wall:
1. Feature #hashtag content
Choose a unique event #hashtag, promote it, and get people to use it in their social media posts. Don’t just stop there. Blast up these posts on the big screen for all to see. Attendees will get to express themselves and their posts will generate publicity to strengthen your event’s presence. User-created content that drives your event seen publicly. A win-win situation.
2. Real-time updates, extra content and sponsorship
Keep your attendees in the loop with regular updates on screen. You could even show your social media feed, share related content and generate awareness for upcoming events. Promote your current event, and pave the way for the future. You could even offer to feature your sponsors’ content to increase their outreach during your event.
3. Discussions and conversations
Engage your attendees by posing them questions or throwing out topics for them to discuss. Drive your event’s conversations with interesting ideas and views. Take it up a few notches with competitions.
4.Showcase user-generated content.
Engage your attendees in several ways so you can properly identify and showcase your user-generated, community-building, and relationship-building content.
5. Promote more usage of a hashtag.
Hashtags can help you build your brand, which is just one short step away from building a community. Your followers will not only be able to communicate via chat or messages but also connect with each other by using your hashtag.
6. Take advantage of social listening.
Social listening allows you to track, analyse, and respond to conversations about your brand and industry that are occurring online.
7. Generate buzz for events.
Thankfully, this strategy helps you create a buzz and attract the right attendees to your event.
8.Promote sales or events.
You will be able to better target your promotions to specific customer groups as well as provide giveaway coupons and referral bonuses to boost your sales.
9.Create social proof.
Social media wall tools allow you to optimise your website to simplify review submission, create case studies based on customer experiences, etc.
10. Increase followers and engagement.
Engage with your followers in the form of different engagement stickers for stories, gamification features, etc. You can also use a free social media wall to give it a try.
Of course, there isn’t just one platform you can use to build your social media wall. We’ve chosen 10 of the best social walls for events for you to choose from:
Everwall is the industry-leading social media wall/tweet wall platform. Join over 25k brands, agencies, and universities to make your event far more engaging. Everwall pricing is simple: self-service for $39/day, full service for $299/day, or unlimited social walls for $499/month.
This platform makes the most of user-generated content and lets real fans speak for your brand. Eventifier is the smartest way to archive your events: view company info, team members, fundraising efforts, and more. It helps to aggregate and then create archives of social media content from conferences, meetings, and other events.
Sprinklr provides enterprise social media wall software for marketing and management, including social media marketing, social advertising, and content management. It is the first unified customer experience management platform for enterprises that helps the world’s largest brands reach, engage with, and listen to their audiences.
A great, affordable choice to run a social wall at your event, Walls.io comes with support for 15+ social media platforms, customization & styling as well as powerful moderation (including black-/whitelists for spam). Bonus features include a social map and a way to post through Facebook Messenger.
Exclusive for GEVME Blog readers:
Walls.io comes with a Free Plan, but for their Pro or Premium plans – we can offer you a 10% lifetime discount – just enter coupon code GEVME2017 on checkout.
If you’re looking for a social media wall platform that thrives well on hashtags, Tagboard would be it. You can moderate content, interact live with your attendees and choose which posts to feature on your screens. Tagboard Live, one of its unique features, allows you to find the latest hashtag posts from all social media networks and create new tagboards on the fly to feature trending topics. You can also customize your tagboard’s layout in various styles to better cater to different venue sizes. Get the best and latest hashtag content featured clearly and undisturbed. Wow.
Postano’s partnership with FISH Technologies is one to look out for. With the use of wireless technologies and interactive stations, your attendees can move between sections in your event seamlessly through the use of a mobile app or wearable RFID technology. This creates an integrated, unique and personalised experience for your attendees – achieved through photo booths, video green screens and other games or competitions you may have in mind using this platform. If you’re looking to further enhance your event’s look, check out their Style Gallery and explore their diverse array of social visualizations. Leave a lasting memory.
A DIY platform that gets you up and running in minutes. Quick customisation and advanced moderation of posts (your events’ clients can moderate too – more hands to help out.) TINT also provides white label reselling that embeds codes and analytics for you to create your own price packages for clients. One account – multiple clients at a time. Get your hands dirty.
If you’re looking to get your attendees more involved at your event, have them respond to polls or questions quickly through your mobile site via their smartphones. Throw up their responses and queries on display and generate real-time results of the data collected from the Q&A. PresentersWall will allow attendees to interact your speaker easily, without having to always ask questions through microphones. Save all these results and improve on them for the next event. This would really help track responses for my future presentations.
Not only does Snapcastr have a high customisable wall to strengthen branding for your events, it also allows you to integrate and showcase your event’s sponsors easily. Just add them in your system and you’re all set to feature them on your displays throughout. Measure the impact of your tweets and #hashtags from real-time data collected and make quick revisions to further enhance the effectiveness of your messages. Also, moderating from your mobile, laptop or tablet helps a lot. Keep spam at bay live.
For events that require the utmost secrecy, CrowdScreen has the right solution for you. Using their secure mobile private app, attendees can express themselves freely without having their thoughts shown to the rest of the world. Their Q&A widget also works well in tandem and allows you to collect responses securely, and attendees can even post their replies anonymously. Secrecy when you need it.
Common mistakes made by event planners using social walls
There are a number of common mistakes some planners make while using interactive media walls. Consider these stumbling blocks the next time you install a social wall for an event.
Selecting the wrong social platform
Using a bad hashtag
Placing social wall screens in the wrong location
Using a social wall without moderation
No design optimisation
Little or no promotion of the hashtag
Lack of gamification features
Underestimation of post-event analytics usage
So how do you feel about using a social media wall for events now? If you’ve used one before and not seen the results you had expected, we hope this has helped you identify some possible mistakes!
Social media walls are defiintely one of the more effective tools in engaging attendees at your event. Get their attention. Tickle their thoughts and have them partcipate actively through conversation.
No matter which wall platform you pick, you’ll be taking your events to the next level.