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Inspite of its growing popularity, many businesses haven’t quite grasped the concept of inbound marketing. It centres around the idea of teaching and helping prospective clients before trying to close them. Many business people fear that giving away knowledge and intellectual property through different content marketing types will result in theft and a decrease in […]

The post Key Content Marketing Types for use in B2B Lead Generation appeared first on Genroe.

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The difference between a Digital Marketing Funnel and a Buyer’s Journey You might assume that a digital marketing funnel and a buyer’s journey are the same thing but that would be falling short on a lot that the marketing funnel can achieve for you. Although they have some similarities, it is critical to have both […]

The post How to Build a Great Digital Marketing Funnel for B2B appeared first on Genroe.

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To the average consumer a landing page and a homepage may seem like the same thing, but the only thing they have in common is that your prospects may visit them. during their B2B marketing journey with you. Besides that, the structure, use and location of a landing pages is massively different from a homepage.To […]

The post Landing Page vs Homepage: Must-know Pro Tips for B2B Success appeared first on Genroe.

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Paid Media, Earned Media and Owned media are the three key ways to get marketing messages distributed. We review each of type, their pros and cons.

The post The Essential Guide: Paid Media vs Earned and Owned Media appeared first on Genroe.

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The buyer’s journey is the foundation of an effective marketing funnel. Without it, you’re shooting blind and B2B marketing becomes a matter of luck rather than a series of calculated moves. A buyer’s journey is the typical or most likely process a prospect will go through leading up to the purchase of a product or […]

The post Buyer’s Journey: Master the Key to Strategic B2B Marketing appeared first on Genroe.

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MQL (Marketing Qualified Lead) is a relatively well-known term in B2B Marketing circles but there is little real world advice on what they are or how to apply to idea in your business. In this post we’ll look at practical approaches to identify and act on your MQLs in a…

The post The Complete MQL Action Guide for Converting More Leads appeared first on Genroe.

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Marketing has changed drastically in the last few years. High pressure sales tactics don’t work as well as they used to, if anything, they now deter buyers rather than encourage them to invest in a product. To convert prospects into purchasers you need to provide them with the right information at the right time to…

The post TOFU, MOFU & BOFU Tactics that Power-up your Marketing appeared first on Genroe.

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Customer surveys and customer survey questions come in many shapes and sizes and it can be confusing which you should use. But help is at hand: there are only three types of customer survey question you will ever need. In this post we’ll examine each question type, how it should be used and provide examples.…

The post The Customer Survey Questions Experts use, with 149 samples appeared first on Genroe.

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Focusing on increasing your survey response rate is important but I’m often asked: “what is a minimum acceptable survey response rate for a customer feedback survey: 1%, 15%, 50%?”. This question also comes in the form: what is the statistically valid response rate? For example this recent blog post comment: …if I have two NPS of two different […]

The post The Complete Guide to Acceptable Survey Response Rates appeared first on Genroe.

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It’s been a busy six months.  You’ve rolled out a best practice transactional customer feedback process using Net Promoter Score® as your KPI of choice. The whole thing is going great with customer feedback comments flooding in.  You’re driving tactical service recovery processes and starting to look at strategic customer experience changes. Then it hits […]

The post How to use customer feedback to directly drive revenue appeared first on Genroe.

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