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Have you felt like you’re ready to scale your business for a while – but every time you think of getting started you just freeze up??


This is all too common…


It can feel daunting! Where are you supposed to start?


Consider this…


You don’t actually need a million customers, you just need to keep your loyal customers happy.


“Customer lifetime value” is fancy business lingo for how much revenue each customer brings to your business over their lifetime.


This isn’t usually the first thing people associate with scaling, but it’s actually a huge deal! It’s WAY easier to sell to someone who already loves your brand than it is to acquire new customers.


The goal is to maximize the impact you have on your existing customers…


To keep them always coming back for more.


This is what thinking like a business owner is all about.


Click here to download the show notes


Austin shared some awesome tips on how you can increase your average customer lifetime value…


KEEP IT FRESH


The more frequently you roll out new, quality products, the better. People need more stuff to buy! It sounds simple, right? Well, it’s so simple that it’s often overlooked.


Small, consistent releases keep people excited about your brand. Best case scenario, you introduce a new product on a monthly basis. Once you get good at it, you’ll find it’s less stressful than a big annual collection, and it leads to steadier growth.


If you were only going to do just ONE thing to increase your customer lifetime value, this would be it.


KEEP IN TOUCH


You can’t sell products if nobody knows they exist…


Capture and tell people about your new products. It’s super effective, and cheaper than buying ads!


The fastest growing brands are the ones launching products consistently and emailing their customers regularly. Austin shared that this is the biggest missed opportunity among newer companies.


You should be sending out an email at least twice a month, if not more!


KEEP ‘EM COMING BACK


Thinking like an artist has gotten you this far, but to keep growing you have to shift your mindset to that of a business owner. Prioritize the customers you already have and focus on what will generate consistent revenue for your company.


Like Austin said, there’s a huge difference between a company that’s able to scale and grow, and an artist who’s always stuck in a grind. It all comes down to thinking like a business owner.


If you want to learn more about customer lifetime value, listen to the full podcast. We talk about strategies other companies are implementing to scale their business and retain loyal customers.


If you want to hear more of Austin’s brilliance, you can listen to his podcast E-Commerce Influence.


xo, Tracy


Sponsor Spotlight!


If you’re like a lot of successful designers, chances are you’ve done well for yourself by figuring things out as you go… But once you realize you’re ready to grow and scale, it can be scary!


You realize you need systems. You need support. You need consistency.


Our SOS coaching program is created to help designers like you take the next leap in your business and start earning at the level you desire! Click here to apply for a Strategy Session with one of our specialists!


Links:


Apply for a Strategy Session


Ecommerce Influence Podcast


Join the Coalition


Shopify FREE Trial


Lifetimely App


BOLD App


Close CRM


PipeDrive


The post #207 How to Increase Customer Lifetime Value to Scale Online and Off with Austin Brauwner appeared first on Flourish & Thrive Academy.

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Did you know that when someone lands on your website you only have 30 seconds to make an impression?


Kinda scary, right?!?


After all of the love and hard work you pour into creating a beautiful page, a lot of the people who visit will be in and out in moments.


So how can you get them to stick around?? And better yet… how can you get them to actually CONVERT into sales?


It all comes down to the impression and the feeling they get when they visit your site.


If your website isn’t doing your product justice in terms of design, story and beyond… you’re actively LOSING sales and potential customers.


There are a few key components every homepage needs to really stand out and grab the attention of a potential customer…


As a designer or business owner, sometimes you’re a little too close to the problem to see whether what you have is really working or not.


That’s why we brought in Darian Chavez of DNC coaching (who also happens to be one of our amazing SOS coaches), to talk about how to transform your homepage to bring you more sales. You won’t want to miss all of the juicy knowledge she shared with us…


Click here to download the show notes


The biggest thing setting you apart from the competition is the transformative experience you can create for your customer…


In today’s competitive market, you can no longer sell JUST a product. You have to provide some kind of experience that comes from buying your pieces.


If you don’t know what that is yet, don’t worry…


It could be something that evokes a memory like their baby’s first laugh or their beloved pet who passed away. It might be a piece that reminds them of a goal or intention. Or maybe you use stones that provide healing or protection.


Whatever it is, people want to buy from brands that have a deeper sense of transformation. A human way for you to connect with them.


Once you know your brand experience, this gets woven through every single thing you do…


Your homepage copy…


It may sound hard to believe but all too often, it's not even clear to a digital passerby what someone does based on their homepage.


Since it's your work and your site, you may need to get a second set of eyes. Does your homepage copy quickly and effectively describe not only the fact that you sell jewelry – but also what kind and what experience it provides?


Your copy is the first step in creating that 30-second impression!


Your email opt-in…


Your homepage is the perfect place to capture a new lead by getting someone to join your …


First of all, please don’t ask people to join for “updates.” We all have full inboxes. People want value – not updates.


How can you tie your opt-in offer into your brand transformation? Discounts are great, but you can go beyond that too! For example, if you use healing stones, offer a list of the benefits of each stone you use. Or if you create a wedding or engagement pieces, offer a checklist for what you need to plan your wedding.


Testimonials + case studies…


Getting actual information from your real customers is one of the best ways to connect with potential ones…


Testimonials and case studies serve slightly different purposes. But they both offer a potential customer a chance to see themselves working with you. If they can relate to the story being shared, suddenly they can understand how and why you’re the perfect person for them to work with!


Creating a captivating homepage is one of the best tools you have available for bringing in and converting new leads. In order to make the most of the traffic on your site, this piece of your business deserves your time and attention.


For even more amazing tips on transforming your homepage to make more sales (including examples of how our own SOS designers are using these principles) listen to the full interview now!


xo, Tracy


Sponsor Spotlight!


Are you an established designer with a strong business who is ready to build a solid e-commerce platform – and get out of the rat race of wholesale and trade shows alone?


Our SOS program is designed to help designers like you diversify your revenue streams and really master the art of digital marketing, so you can make even more sales.


Curious? Click here to apply for a strategy call and see if this program is right for you!


Links:


Apply for a Strategy Session


CreativesRuleTheWorld.com


@CreativesRuleTheWorld


@Flourish_Thrive


@TracyMatthewsNY


@RedBootGal



The post #206 How to Transform Your Website Homepage to Make More Sales with Darian Chavez appeared first on Flourish & Thrive Academy.

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As designers, we’re aware of how much our industry is changing…


A lot of jewelry sales is moving online.


Wholesale isn’t the same as it used to be. It's tough these days to find buyers who will buy the product outright – not on memo.


Things are moving faster than ever. And the processes for success are shifting.


But a common obstacle we’re facing is the fact that the backend of our industry isn’t really keeping up…


That is to say, the supplier section of the jewelry industry can feel like it's stuck in the past.


Here at F&TA, we get super excited when we find companies and brands who are on the cutting edge of these new models…


That’s why I’m so stoked that on this week’s podcast, I got to chat with Ashkan Asgari of Dream Diamond.


Click here to download the show notes


I absolutely loved hearing about all of the ways these guys are going against the industry norms and making things EASIER for designers. I now officially have a new supplier for my rose cut diamonds, and once you hear about what they’re doing, I think you will too!


Dream Diamonds specializes in alternative diamonds – and they’re giving equal access to everyone… no matter they’re experience or connections.


Gone are the days where seasoned designers are getting special access and special pricing. And that’s not the only thing they’re doing that’s unique…


Online Sales


Ash shared with me that the newest generation of designers is getting really used to purchasing off of video and photos online. This is really good for designers because it allows them to buy stones at a set price, without having to put all of their capital into stones – leaving them with little access to their money.


Dream Diamond has an easy to use website with ordering available online. No longer will you have to sit by while a supplier types at a calculator and seems to make a price for the stones in front of you.


Going beyond ethically sourced


Another amazing thing this company is doing is going beyond the regular standards for ethically sourced stones. They actually spend a significant amount of time on each stone, figuring out exactly where it came from. This allows them to provide a certificate of origin with each and every stone they sell – so you really know where your stones are coming from.


Partnering with designers


As an online brand, Dream Diamond has been using their online platforms like Instagram to actually partner with and featured designers. This is another one of the ways they’re supporting fresh, young designers – and really creating a sense of community in the industry.


It's so incredible to watch cutting edge brands like this one changing our industry in a way that’s actually uplifting designers – and truly creating a market where everyone wins.


If you want to hear more about the amazing things Dream Diamond is doing, be sure to head over to the podcast and listen to the full episode!


xo, Tracy


Sponsor Spotlight!


Are you a highly driven, independent jewelry designer who’s ready to take your business to the next level?


We’re on a mission with our SOS sales program to help designers like you increase sales on all fronts. This program will teach you to improve your wholesale flow and use technology to build your brand + earn more $$!


If you’re ready to commit to yourself and making a difference with your work, click here to learn more!


Links:


DreamDiam.ca


SOS Coaching Program


The post #205 Where Do Your Diamonds and Gemstones Come From? With Ashkan Asgari appeared first on Flourish & Thrive Academy.

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Unboxing experiences are a big deal these days…


If you want to sell your product for premium prices, you have to think about packing!


When customers open their purchase, they want it to be fun – to feel good.


New designers sometimes think of packing as an added expense… just another thing they have to spend money on.


But actually, packing is an investment in growing your business. It's an opportunity to elevate your brand – and stand out against the competition.


And there’s a lot that goes into great packaging…


You need to be considering…

  • Your customer and what aesthetic they’re attracted to…
  • The sustainability of the materials you’re using…
  • What colors are trending this year…


Customers are more and more aware these days of fashion trends. And a brand with really unique packaging STANDS OUT.


It's a way to be remembered and noticed. It raises brand awareness along with elevating your product…


This week I got to chat with Barbara Whitney from Packaging Specialties about what designers need to know to create great packaging… and how to use it to stand out against the competition.


Barbara is also giving away a really amazing deal on materials in this episode!


Listen to episode #204 of Thrive by Design to get your all-access pass to How to Elevate Your Brand with Packaging with Barbara Whitney


Click here to download the show notes


Let’s dive into a few of the ways amazing, unique packing can help elevate your brand…


Brand recognition…


Having beautiful packaging that stands out from other designers is an essential part of any brand…


Think of it like this: if you give someone a gift of jewelry and it's in a plain brown box, there’s going to be no recognition there. They won’t have any idea where it came from. But if it's in a branded box, with your unique colors and logo, the next time they see that branding –  they’ll recognize it!


So having branded packaging can really go a long way in terms of creating recognition and standing out.


Unboxing videos….


Often when I’m making an engagement ring or any really special piece, I’ll film my customer as they open it! I  love seeing how our designers in the SOS coaching program are using this strategy as well…


If it's a custom designer, they might take a video of them delivering the piece to the client. Or ask a husband to film his wife opening a gift.


These videos are so FUN to watch! How many times have you gotten pulled into an unboxing video on Instagram or facebook? This is really a great way to use the unique branding your packaging creates as a marketing tool.


Elevating your product…


When people invest in a nice piece of jewelry, they want to enjoy the experience of opening it. The feeling of opening a simple box with no branding vs. opening something that’s been beautifully packaged is immense….


It actually elevates the piece itself. It totally enhances the experience. This is why amazing packaging can actually allow you to charge more overall for your pieces. It can really upgrade the experience of the piece.


There’s truly so much to be gained from investing in creating great packaging for your brand…


If you want to learn more about what you as a designer can do to create great packaging (including some great tips like the color of the year), head over to the podcast to listen to the full episode.


xo, Tracy


Sponsor Spotlight!


I had a blast having Barbara on the show this week. Here are some of the special offers from the show:


  • Last column pricing (lowest possible price break) for all of our in-stock product lines. Includes bags,  boxes, tissue paper, labels, pretty much all the product lines.
  • Description of last column pricing: If you as a customer wanted to order only 100 boxes, we may have multiple prices breaks up to 1,000 pricing, and you would get the 1,000 price break pricing.
  • $100 plate promotion for all of our custom printed tissue, and normally, the plates run anywhere from $400 to $600, so it's a huge cost saving.
  • Free printing plates for labels up to 4 colors.
  • Email Marketing@pack-spec.com with code THRIVE or call


Links:


Pack-spec.com


Phone number to call for the packaging specialties 1-800-722-7732


Marketing@pack-spec.com


flourishthriveacademy.com/episode204


The post #204 How to Elevate Your Brand with Packaging with Barbara Whitney appeared first on Flourish & Thrive Academy.

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The amazing thing about designers is we’re each so unique…


It's so cool how you don’t have to be a certain way to succeed in this industry.


As I’ve really gotten to know my own gifts and talents, I’ve realized something…


I’m pretty much TERRIBLE at 90% of the things you need to do in business. But the other 10% I’m totally brilliant at!


And that’s okay… because I can get support in the areas where I need it. And when I stay in my zone of brilliance, I’m going to do more than anyone else could in those areas.


The same goes for you.


You’re going to have even more success when you figure out your particular brand of brilliance… and stop trying to be good at everything.


I’m talking finding that special sparkle only YOU have.


Once you figure out what that is – you can leverage it. And when you leverage it, suddenly business is going to totally change for you.


Things will get easier. Decisions will come more naturally. You’ll feel more turned on in and by your work.


But what if you don’t know what it is?!?!?!


Well, I have some good news for you. If you head over to FlourishThriveAcademy.com/brilliance you can take our Jewelry Brand Brilliance Factor Quiz. It takes literally less than a minute.


Do it now before you keep reading or before you listen to this week’s episode!


Because the content and tips we have for you today are going to be 10 times more powerful when you know your brilliance factor.


Today we’re going to be talking about how you can use that special gift to your advantage. So you can stop fighting your natural tendencies in business and learn to use them… and then get the right support built up around you!


There's this myth about the “starving artist syndrome,”…  And I don't believe artists should be starving! They just need to tweak the way they think about their creativity and lean into that to build better businesses.


Creativity is the number one most important thing you have to help make you money in your business! We are so gifted as creative thinkers…


As I’ve been investigating and learning through helping others grow their businesses, I’ve discovered that there are basically 6 types of creative zones of brilliance.


The really cool thing is that this goes beyond just jewelry design…


Even if you’re a fashion or accessories designer… heck, even if you’re making dog treats – this is going to apply to you!


So be sure to hop on over to FlourishThriveAcademy.com/brilliance to take the quiz, and then listen to this week’s podcast so you can learn the best tools to take full advantage of your gifts.


Click here to download the show notes


So let’s dive into a couple of the most common types…


Creative Force Of Nature


Designers with this as their top strength love design – but above all, they love interacting with their customers. They are naturally outgoing and actually enjoy talking about their work.


They do love design but they also understand… once they grow their business, they may need to let someone else take parts of that process on. And that’s okay with them!


These people are basically a never-ending flow of ideas…


If this is you, my biggest advice for you is to spend time being creative, spend time engaging with customers… but also spend the time in the back end of your business so you can really get the support around you that you need to grow.


Maker With the Mostest


These types absolutely love working with their hands… One thing that’s amazing about makers with the mostest is that they’re actually inspired by the materials they use to create.


It's the tactile experience that really gets them turned on in their work.


As a business grows, this type is likely to continue making their original sample lines… whereas other types may sketch out the designs and be okay with someone else managing the next steps.


If this is you, you need to remember that you really are your best salesperson. Even though you love being behind the bench, don’t let this stop you from getting out and engaging with your customers!


The Artist


These people truly view the world as artists. These are innovators… they're the ones who are creating the techniques the makers are learning.


Artists love problem-solving. When someone else may give up and abandon a technique that’s not working for them – the artist will sit with it until they figure it out.


These types really need to focus on two things: confidence + mindset.


In art school, you may have learned that everything should be about the art. And so you master that, but you don’t actually learn how to build a business!


You’ve gotta work on your confidence so you can believe your work is good enough. Not in an arrogant way – but in a way that gives you the strength you need to get out and advocate and sell for yourself!


If you want to learn about the other three types, as well as get way more in-depth descriptions and advice for these types, head over to the podcast. We’re really going deep into each of these 6 types and the actions they need to take to support their businesses.


I can’t wait to hear what you discover!


xo, Tracy


Sponsor Spotlight!


Feel like you don't have the time to create enough (quality) content that helps sell your jewelry?


Get the exact blueprint you need to leverage just ONE piece of content in 35+ different ways to spend less time creating content, getting MORE eyes on your designs, and dramatically increase your sales for the next 48 hours ONLY! Click here to download my FREE birthday gift to you>>


Links:


Brillance Factor Quiz>> Find out your creative zone of brilliance!


Tracy’s Birthday Surprise


Creatives Rule The World Free Download – The Visionary Code


The post #202 How to Lean into Your Creative Brilliance to Build a Better Business appeared first on Flourish & Thrive Academy.

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When you’re running a jewelry business, sometimes you might forget why you started what you do…


Running a business takes work. Persistence. Consistency. Strategy.


But at the end of the day – most of us are actually artists! We get into this work to CREATE.


And while it's important to get those systems down that help you thrive… there’s also nothing wrong with a craving for VARIETY!


I’m so excited to be interviewing Alex Camacho of Acid Queen Jewelry because she’s got this balance down…


Alex has truly mastered the launch & release strategy. So much so that she’s releasing a one of a kind collection MONTHLY… And selling them out!


This is so cool because it means she gets to constantly be creating.


Each month she’s making one of a kind pieces. And she’s created a strong following around it!


Sure, she has her ready-to-wear line that’s always for sale. She’s got something consistent and easy when she’s in a pinch. But she’s also managed to systematize variety and creativity.


So if you worry that success in your brand means you have to sell the same boring line, you’re wrong.


In today’s episode, Alex is going to share with us how to create and sell out one time collections.


Alex has truly trained her customers to buy from her in the way she wants them to…


Granted, Alex says she works really fast. Not every designer is going to need (or want) to put out a collection monthly.


But even if this is 2 or 4 times a year, her model is really working for getting these collections to sell FAST.


Listen to the episode to get the full scoop on how Alex runs her unique business model.


Click here to download the show notes


Teasing behind the scenes…


When you’re in the process of making your pieces, you can create hype with your audience! Take lots of photos during the design process and post them on social…


This kind of thing creates tons of curiosity from your audience!


Alex says her DM’s are full of people asking questions about designs, materials and beyond.


Share release dates… but not too early!


When you’re working on the collection, you want to keep people in anticipation. So let them know when designs are coming, but keep them checking for that final release date!


You also don’t want to make the mistake of giving one date and then changing it! Talk about a hype killer…


So definitely create that anticipation, but don’t give them a final date until you’re sure you’re going to be ready.


Treat your email as a VIP list…


One thing Alex is doing that’s super unique and simple is treating her as her VIP’s. Not everyone who follows her on social is on her email list.


So instead of having two lists, when she’s getting close to release – her email list subscribers are the first to know. They even get 24 hours of exclusive shop time before anyone else!


Want to learn Alex’s full formula that’s allowed her to constantly stay in a place of creativity and variety in her business? Head over to the podcast to hear more.


xo, Tracy


Sponsor Spotlight!


Do you want to be a part of the MOST INNOVATIVE program for ambitious, established, independent Jewelry Brands only?


Our SOS Members get access to:

  • A personalized growth plan on the 3 most leveraged “needle movers” in your biz
  • Monthly 1 to 1 Coaching
  • Personalized support from your mentor.
  • 2 Live Retreats/year 4 SOS members only
  • Quarterly planning days


AND SO MUCH MORE…


Since joining SOS, members have:

  • Added $30K to revenue in 5-months
  • Reached their 100k/year goal
  • Gained confidence by joining our community


…And you can join too! Enrollment for SOS is open NOW! Click here to apply!

(Submissions are closing 5/17/19!)


Links:

Strategic Online Success (SOS) Accelerator Enrollment is Closing>>

Acid Queen Jewelry

SOS


The post #201 How to Launch One of a Kind Collections and Sell Out in Less than a Month with Alex Camacho appeared first on Flourish & Thrive Academy.

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Wow! I seriously can’t believe this week was episode #200 of the Thrive by Design Podcast!


I started this show because I wanted to serve the jewelry community in a bigger way.


This work means the world to me…


Back in the 90’s when I was starting out, there wasn’t anything like this!

We didn’t have free content.


Heck, I don’t even think I had an email address yet!


That’s why I’m so passionate about this work…


I love serving this community. Helping YOU reach big numbers. Helping you grow your business.


And how cool that we now have this platform to share information through!


Although I’ve watched the industry change at a crazy pace, I’ve also realized…


Many of the issues we were having back then (pre-internet), are the same ones we have now!


They come down to the fact that we’re visionaries. We’re creatives. We’re literally artists. So even when the market changes, a lot of those struggles stay the same.


So this week on the podcast we’re going back through all of the favorite episodes from the last few years. I’m going to recap some of the ones YOU, our listeners loved the most.


And I’m going to share my personal favorites as well.


So we can bring together the best of all this amazing content we have right at our fingertips.


The bottom line is – we’re in this business because we love it!


It's not all about money. It's about having a business we truly love…


But in order to be happy with our business, we also need to earn! We’re going for that consistent income. For living a truly abundant life.


And in order to get there, it takes work!


It takes systems…


We have to improve our hiring processes to really attract A-players…


We have to learn to outsource and delegate so we can focus on our art…


We have to think through our scalability…


We need CONSISTENT high-earning months…


And this applies at every level of the game.


I loved talking to Melissa Spencer of Spencer Fine Jewelry about this. She’s in our SOS program and she told me, she used to think it was just for beginners!


She already had a super successful business but SOS has helped her get those systems down. And it's helped her grow to the next level.


So this really applies to all of us – beginner or seasoned vet.


Now let’s talk about a few of those favorite episodes that are packed full of this valuable content.


Listen to episode #200 of Thrive by Design to get your all-access pass to The BEST in Show Celebration.

Click here to download the show notes Episode #77 How To Transform Your Story Into An Engaging About Page


This episode is about the foundational things you need to up-level your business. It talks about creating on-point branding. About nailing your messaging and your marketing. And about really kicking butt in the way your brand is showing up!


I love this episode because it really walks through what Flourish & Thrive Academy was built on.


This is our #1 most downloaded episode ever!


Episode #77 How To Transform Your Story Into An Engaging About Page


Okay so our second most downloaded episode ever was cool because it was a little different…


We did this as a workshop style podcast with the Reed family. They were having a hard time communicating their “why” and getting the right messaging in their about page. So we walked through it together on the episode, and it was so valuable!


Tons of people said this episode helped them nail down their messaging.


Episode #3 Easy Sales Tactics for Non-Salesy Jewelry Designers with Robin Kramer


This was literally the THIRD episode I ever did and it’s our third most downloaded!


Robin Kramer is a total business bestie. We’ve both been in this industry for a long time and she’s my co-founder at Flourish & Thrive Academy. She’s a sales expert and she shares some of the best-practices for jewelry sales.


If you’re the type who struggles to communicate with your customers – or if you hate feeling pushy for the sale, this episode is a must-listen.


These episodes are packed full of so much amazing content. And I’m so grateful to have been able to share 200 episodes with you guys! If you want to hear my personal favorite episodes and some of our other most popular ones, head to the podcast and listen for yourself…


xo, Tracy


SPONSOR SPOTLIGHT!


I’m on a mission to help ambitious, independent jewelry brands use digital technology to increase their direct to consumer sales, improve their wholesale flow and to ditch the “art” shows that are sucking up their time, creative energy and profits.


Do you want to be one of those people? Click here to apply for our Strategic Online Success (SOS) Accelerator! Enrollment closes on May 17th!


Links:

Apply for The Strategic Online Success (SOS) Accelerator

Episode #77 How To Transform Your Story Into An Engaging About Page

Episode #75: How To Create An Unforgettable Jewelry Brand This Year

Episode #3 Easy Sales Tactics for Non-Salesy Jewelry Designers with Robin Kramer

Flourish & Thrive Academy

Spencer Fine Jewelry





The post #200 The BEST in Show Celebration appeared first on Flourish & Thrive Academy.

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Pssst! There isn’t a “holy grail” to gaining big exposure. It’s gonna take some TRIAL and ERROR.

After a lot of years as an entrepreneur, I’ve learned a few things about content…

What works, what doesn’t, and the best ways to get noticed.

Ironically, one of my biggest lessons was that there’s no “holy grail” to getting your content seen.

It’s more like a little of this, a little of that… and a LOT of trial and error.

There are seriously ENDLESS things you can try…

Mastering hashtags…

Creating quality video production…

Learning social media algorithms…

Storytelling through emails….

Paid and organic marketing strategies…

The list goes ON!

I’m here to empower you to start thinking about exposure for your brand…

The end game is to for that exposure to convert people and get them engaging with your content!

It’s time to take more unique approaches to digital marketing.

On this week’s podcast, I’m talking to one of the most unique Creatives I’ve connected with through Instagram.

Meet Laura Powers: a premiere LA psychic, actress, model, producer, host, writer, singer and speaker.

Laura hosts podcasts on design, music, the entertainment industry, writing, health, spirituality, business, AND empowerment!

Talk about well rounded!

And she’s been using her platforms to not only scale her businesses – but to expose her brand in super creative ways.

Laura opened my eyes to some amazing ways to have your brand and your message seen, felt and heard!

Listen to episode #199 of Thrive by Design to get your all-access pass to How to Get Big Exposure with Alternative Media Opportunities with Laura Powers.

Click here to download the show notes

In the episode, Laura gives you the scoop on getting your brand the exposure it needs really grow… If you thought you had all of the answers, think again…

INCREASE YOUR PROFESSIONALISM

Most people think the key to exposure is through high-level influencers.

No shade to my fav influencers out there, but it’s going to take more than a beautiful feed to really connect your business with others.

That’s where having a website that serves as your #1 selling tool comes in handy.

This is crucial for attracting the right customers and connections…

When Will Farrow’s office wanted a psychic, Laura was their FIRST choice – all thanks to her badass online presence. His producer literally spent several hours on her website!

Professional photos, graphics, and one-sheets are the low hanging fruit to gaining more exposure. You’ve gotta have your website up, running, and stocked with your best content.

START THAT PODCAST

It’s all about finding your niche.

One of the things I hear a lot is how difficult it is to find your place on a platform that’s “already saturated”.

Take YouTube, for example.

Lots of makers and designers stray away from that platform, worried that they won’t stand out in a sea of content. If this is your fear – you probably haven’t found your niche audience yet…

But with podcasting, it's WAY easier to tap into niche markets than with other large media platforms.

And with those niche markets, you ultimately reach YOUR people more successfully.

Laura recommends slipping into the podcast market because quite frankly: it’s easier!

You’ve gotta work your way outside of the box.

Take it from her: she’s hit 4 million downloads in one year.

DON’T FORGET TO DELEGATE!

This rule applies to every aspect of a business.

If you want to see your biz grow and your exposure increase, you’ll need to delegate work to others and focus more on those money-making tasks.

That could mean hiring a virtual assistant, a Podcast Producer, an Operations Manager — anyone who’s qualified and motivated to do the jobs that aren’t in your zone of brilliance!

You can easily get a qualified remote assistant for $3-7/hour.

“Maybe you just need 5 hours a week.. That’s OK. That can still be really helpful and give you the time and energy to focus your energy on what is going to be most impactful and helpful for you in your business.” -Laura Powers

The less on your plate, the more room for opportunities you create!

There isn’t a “one size fits all” in the digital marketing world. But there’s definitely best practices to truly grow your business! Listen to the podcast to get the low down on what you need to know to build your brand’s exposure and then some!

xo, Tracy

SPONSOR SPOTLIGHT!

Are you ready to up-level your already established business and add another $10k a month to your revenue streams? Then, it’s time to apply for a free Strategy Session with one of our experts! I am on a mission to help 100 designers cross the $100k mark this year. Could you be one of them? Click here to apply!

Links:

Work With Laura Powers

Book a FREE Strategy Session

SOS Coaching

Laying the Foundation CourseJewelry Brand Marketing Hub → Join our discussion on FB!

The post #199 How to Get Big Exposure with Alternative Media Opportunities with Laura Powers appeared first on Flourish & Thrive Academy.

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Finally! The weather is warm and days are getting longer. A perfect time to look forward to GROWTH in your business.


Springtime is all about new possibilities, right?


Time to get your spring hustle on!


As designers and business owners, it's super easy to get stuck in the day-to-day…


Making more product…
Responding to customer messages…
Managing the books…
Posting on social media…


Just one big laundry list of stuff!


The thing is, not one of these tasks is really gonna lead you to EARNING $$ at the next level. Or scaling your business.


It's time to ask yourself – are you using these assignments as an excuse to keep playing it small?


If you want to take a leap this year and see big results, you have to make a change.You have to stop doing everything yourself. You have to outsource and delegate.


You might outsource social media or marketing but it could also mean…


It's time to start working with a manufacturer! I know what you’re thinking, “But that’s scary! What if they rip me off for my designs?”


I get this question all the time. And that’s why this week’s podcast is totally on point…


I’m PUMPED to have the amazing Emma Gregory Boudah of Spokes Jewelry as my guest this week. We’re talking about manufacturing overseas – how to protect your intellectual property and do things right from the start.


If you’ve been keeping your production in-house in order to minimize mistakes and keep a close watch on your designs, I get it. But at some point this becomes inefficient. Both in terms of time and cost.


What will you do when…

  • a big buyer wants to know your plan for scalability?
  • you start losing customers because of slow turn around times?
  • your small time jeweler can’t make what you’re asking for?


Together, we’re going to help you identify when you’re ready to work with a manufacturer and how to avoid getting ripped off once you do.


Listen to episode #198 of Thrive by Design to get your all-access pass to Protecting Your Intellectual Property with a Manufacturer with Emma Gregory Boudah.


Click here to download the show notes


In the episode, Emma shares her checklist for working with a new manufacturer. It starts with these items…


Non-Disclosure Agreements


This is a bigtime rookie mistake. Always get an NDA… No. Matter. What.


Essentially, this is how you show manufacturers that you’re serious. That you’re going to be paying attention and not turning a blind eye. And it protects you if something does go wrong.


Molds and Cads


These are actually part of your intellectual property and need to be included in your NDA!


Don’t fall into the trap of deciding you’re done working with a manufacturer and not being able to get your molds back. You need to protect these as much as any other intellectual property.


We chat more about how to do this in the podcast…


No Outsourcing


Once you start working with a manufacturer. Take your time to get to know them. Understand who works for them and who is overseeing which parts of production.


Don’t just assume it's being handled well and don’t accept work that’s being outsourced from their company.


There’s so much more we have to share about working with a manufacturer. Listen to the podcast to get the full CHECKLIST on what you need to know and do before taking this big leap!


xo, Tracy


Sponsor Spotlight!


Are you ready to up-level your already established business and add another $10k a month to your revenue streams? Then, it’s time to apply for a free Strategy Session with one of our experts! I am on a mission to help 100 designers cross the $100k mark this year. Could you be one of them? Click here to apply!


Links:

Apply for a Strategy Call

Creatives Rule the World

SOS Program

Spokes Jewelry


The post #198 How to Protect Your Intellectual Property with a Manufacturer with Emma Gregory Boudah appeared first on Flourish & Thrive Academy.

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Does talking about making money in your biz make you squirm a little bit?

It's super hard when you pour yourself into your biz but aren’t making any money. It feels like no matter how amazing your work is, you’re “not good enough.”


I’ve been there, I know…


I have this crazy idea: I want to dust off the old stigma around being a “starving artist” and reframe it to be the “thriving artist” – or jewelry designer! Whatever your creative passion is, YOU CAN make money doing what you love!


I’m extroverted so I love to chat and connect with my customers. But really anyone can attract more money to their biz.


Don’t believe me??


A few weeks ago in San Francisco, we invited our SOS members to a 2-day workshop – which was SO. MUCH. FUN!


During the workshop, I challenged the designers to personally text, email, DM or call at least one customer and make a sale.


Not everyone was game at first…


Some designers felt awkward or shy. Others didn’t know who to reach out to or didn’t want to bug people.


BUT, in the end, they totally showed up and came through with HUGE wins.


In just one hour, the designers sitting in that room (there were about 25) brought in over $17,000!


Shut-the-front-door, AMIRIGHT?! So amazing!


And the sales didn’t stop there… By the next day, the total had reached $35,000!


So what if you sent a text, DM or follow-up email asking if a customer would like to check out a piece they commented on? Or suggest a gift for a loved one? Or show them something new you’re working on? Or just asked if they needed help?


What if YOU started that conversation?


All I’m sayin’ is to show up for your customers in a way that actually helps them.


On the podcast today, I talk all about the “dirty” making money in your jewelry biz and it’s called the 75% Rule.


Listen to episode #197 of Thrive by Design to uncover The Simple Way To Bring Cash Into Your Biz Fast


Click here to download the show notes


I’m ready to get more cash into your biz ASAP.


But I’ll need your commitment.


So let’s do this.

Make Customers’ Lives Easy

Life gets so busy — seriously, who has the time anymore?


I was shopping in Soho when I experienced some real customer satisfaction.


It all started with a $1K+  rose gold jacket (yeah, I know… so much$$!!)


I just HAD to have it. But it felt way too expensive to invest in at the time.


The sales clerk I was working with offered to let me know when the price went down in a couple of weeks.


Fast forward to their 50% off sale and the clerk now had my phone number, email address, and a comfortable communication with me.


That meant that she could contact me whenever there were products she thought I’d be interested in.


She basically became my personal shopper. I’ve since invested so much into this shop — and she doesn’t even work there anymore!


This isn’t to broadcast my shopping habits, by the way…


This is to HIGHLIGHT that by making someone’s life a tinsey bit easier, you gain a lifelong customer.

Where Is Your Energy Going?

There’s a rule that forces even the best biz makers to really get down and focus on what matters.


It’s called the 75% rule.


It’s the one thing that’ll force you to stop and look at where you time and energy has been going.


If you aren’t making sales or converting customers into raving fans, then take a look at your day.


I like to write a list of tasks I have and things I’d like to accomplish by sun down.


Then I go back over that list and cross off anything that isn’t making me money.


I repeat:

Cross off anything that isn’t making money!

That includes administrative stuff you can hand off to an overseas virtual assistant.


And it means focusing 75% of your time on sales and marketing that’ll grow your business!

Make Money Within Minutes, Not Years

What else is stopping you from making money in your biz right now?


I think I’ve heard just about every reason or excuse…


Your website is down.


You don’t have a lot of followers.


Your jewelry “might be too expensive” for your audience.


Or you’re just feelin’ afraid. I hear ya!


Instead of listening to that worried voice in your head, why not try reaching out to your customers?


I watched a room full of our SOS members go from “I don’t want to bother anyone..” to raking in over $20,000 collectively, following my tips.


The first sale was within the first FIVE MINUTES.


This is no game here, folks. All they needed was a website and something to sell!


But hold on! There’s more tips where that came from…


Listen to the full episode #197 The Simple Way To Bring Cash To Your Biz Fast right here.


xo, Tracy

Sponsor Spotlight

Want to bring cash into your biz like the ladies in that room? Apply to join our 12-Week Intensive “Train Your Customers to Buy From You Online” where you'll learn the grassroots tactics that made us over 25k in a day! We’re already halfway filled — apply to reserve your spot here.

Links:

Join the 12-Week “Train Your Customers to Buy From You Online” Intensive

Book a FREE Strategy Session

SOS Coaching

Laying the Foundation Course

Jewelry Brand Marketing Hub → Join our discussion on FB!

The post #197 The Simple Way To Bring Cash Into Your Biz Fast appeared first on Flourish & Thrive Academy.

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