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Spring means prom season, and that means you may be finding the perfect outfit for the occasion or you’re helping your teen search for a prom look that will be the life of the party. Flowers have long been a part of prom as well, but several young people are opting for more modern versions...

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Chic Prom Flower Ideas

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Scrolling through my LinkedIn newsfeed, I saw a post titled, “Why You Need an Untouchable Day Every Week.” Sensing it contained advice on work-life balance, I clicked. (For the past two or three years, I’ve found myself working more and more weekends and letting once important things in my life — tennis, friends, etc. —...

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The Magic of ‘Untouchable’ Days

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If there’s one thing Neville MacKay, CAFA, PFCI, loves, it’s storytelling. (Well, and flowers, obviously.) The longtime author of Canadian Florist’s “Neville on the Level” column is wrapping up his first book, a compilation of his greatest hits from the magazine, and already working on another. For his second book, the owner of My Mother’s...

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Neville MacKay Wants YOU (To Share Your Stories)

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Earlier this week, our friends at Bloomerang outlined the devastating effects of FTD Inc.'s Valentine's 2018 market campaigns. This approach lead to a Valentine's holiday that underperformed their expectations by as much as $20 million. The company is considering $50 million in credit support from their largest shareholder, Liberty Interactive Corp.

But this article isn't about FTD. At least, not directly.

You see, this latest incident with FTD is not a new problem, but is actually symptomatic of a much larger problem in our industry. It's a problem that is perpetuated much more frequently by retail florists than the various conglomerations of online and order gathering outfits.

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What FTD’s Valentine’s Trouble Reveals About The Floral Industry

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Last weekend, the Michigan Floral Association awarded two individuals very near and dear to the Florist 2.0 community. Mark Anderson, the founder of FloristWare, received the National Service Award, which recognizes a person or company who “is active and connected behind the scenes in the floral industry, works tirelessly for their customers, and is generous...

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Michigan Floral Association Recognizes Freeman and Anderson

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Could you use a jolt of inspiration? Mark your calendar for April 21 and 22, when a dynamic lineup of presenters descend on St. Catharines, Ontario, mere minutes away from beautiful Niagara Falls. The weekend combines two conferences — the Canadian Florist Business Forum and the Niagara International Association of Florists’ Design Show — offering...

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April 21-22: One Weekend, Two Great Conferences

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Earlier this month, Jodi Duncan, AIFD, shared a short, conversational video about the difference between purchasing flowers artfully arranged by a professional florist and choosing a too-good-to-be-true Internet promotion (i.e. blooms in a box). To make her point, she held up a chocolate chip cookie and then a basket with said cookie’s ingredients. “Same thing,...

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Jodi Duncan Launches Social Consultation Company

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On Thursday, February 8, smack in the middle of her busiest stretch of the year, Andreia Boscato Muller worked late into the night, making 80 boutonnieres for a very special prom. For three years, the owner of The Flower Studio in Altamonte Springs, Florida, has volunteered her services for “Night to Shine,” an international initiative...

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Special Needs Prom Fills Honorees, Florist With Joy

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To encourage florists to share their knowledge with customers and to feel more comfortable with social media, The Floriology Institute launched the #TeachFloralContest, with a really covetable prize attached: a VIP experience at AIFD Symposium this summer in Washington, D.C. “We wanted to do something that could socially engage as many people as possible to...

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Floriology Contest Promotes Education, Social Media Skills

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For more than 20 years of service beautifying the Big Apple’s hotels, collaborating with various New York marketing groups, and sponsoring charitable events, Nic Faitos, senior partner of Starbright Floral Design, received Lifetime Achievement honors at the Hotel Experience Awards on Monday, January 29, at the iconic Cipriani Wall Street. “Am I even old enough...

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NYC Florist Wins Prestigious Hospitality Award

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