Nestlé has launched its YES! snack bars in a new recyclable paper wrapper. In a breakthrough innovation, for the first time a confectionery bar has been packaged in paper using a high-speed flow wrap technology.
The Flexible Packaging Association (FPA) is accepting entries for the FPA 2020 Flexible Packaging Achievement Awards Competition. This annual competition honors industry advancements in innovation and technology in flexible packaging that are meeting the challenges of today and delivering flexible packaging solutions for a multitude of products.
Color plays an essential role in brand strategy and recognition and is an intrinsic part of any brand’s “personality.” It tells consumers what a brand stands for, what people can expect from it and can become one of the most recognizable aspects of any brand’s identity.
While creative labeling through colors, shapes, decorative foil or unique typography can help a brand pop off a shelf, they can also help communicate a brand’s story as it works to capture a consumer’s attention.
Printpack was recognized by Keurig Dr Pepper as its Collaboration Award winner for 2018 at its recent Supplier Collaboration Summit. Printpack received the award for its work on cost savings achieved via a joint Kaizen project.