Event Industry News (EIN) is an online event magazine that provides the latest news to the events industry. It is read by organisers, promoters, event management and production companies, suppliers, experiential agencies, the corporate sector, local government and organisations that host exhibitions and conferences.
The East of England Arena and Events Centre (EEAEC) has announced that it has appointed construction business Mick George Ltd to provide maintenance services, facilities management and waste management for all associated works conducted at the venue, as part of a strategy to ensure readiness for the EEAEC’s bulging order book of festivals and outdoor live events.
In addition, all onsite equipment and systems – repairs, upgrades and testing – will be available around the clock, 24-7 to ensure the premises are continuously operational without disruption. Most notably, this will include plumbing, electrical, heating, security and emergency needs.
Jason Lunn, EEAEC general manager explained the move, saying “Mick George Ltd has been a venue sponsor and partner for some time, but this contract cements our long-standing relationship into a complete solution, ensuring that our facilities, and in particular our business-critical systems, are professionally maintained, managed and assessed as part of one overall contract. With the rise in the number of live outdoor events and festivals at the arena, including the 14-day long New Wine event next year, Mick George Ltd will liberate many of our staff to carry on delivering world-class events, secure in the knowledge that the whole site will be kept safe, clean and functional around the clock, even under the most demanding conditions.”
Angus Wilmot, Operations Manager at Mick George Ltd commented: “We originally became a sponsor in 2014 and over the last four years have developed a fantastic relationship that continues to blossom.”
He continued: “The East of England Arena and Events Centre is the most versatile indoor and outdoor facility in the region, which hosts a diverse range of entertainment, exhibitions and corporate occasions. We are proud of our affiliation with the Arena and its staff, and are pleased to upgrade our partnership.”
Today, Grand Visual kicks-off a unique, large-format Augmented Reality experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen.
Participants are treated to a show of skill from Shaqiri and are invited to get involved and play a few shots against the Swiss star. At the end of the experience, the user is prompted to take a photo moment with Shaqiri, with the option to enter their details to receive a copy of the photo and a chance to win a FIFA World Cup Official Match Ball.
The campaign was created by Top-Spot and market leading DOOH creative services firm Grand Visual, who also directed and built the bespoke creative technology set-up. Project initiation and promotion consultancy were performed by GroupM Out of Home. Media planning and buying was by Top-Spot and Mediacom. Anthem provided video assets and delivered a social sharing App to further engage audiences on-the-go.
Robert Percze, Senior Brand Manager, Coca-Cola Switzerland said: “Coca-Cola Switzerland is pleased to offer a new type of experience for football fans. It’s the perfect way to get people into a perfect football mood right at the beginning of the FIFA World Cup 2018.”
Dan Dawson, Chief Creative Technology Director, Grand Visual, said:“It is great to be working with Coca-Cola again on a project that taps into the most coveted cultural event of the year. The appetite to innovate and collaborate, right from the start, has made the delivery of this project seamless. Clever use of technology has produced a memorable experience that participants can share online with family and friends.”
On this week’s episode of the Event Industry News podcast, host James Dickson welcomes not one but two guests to the show.
Zaynab Zubair was tasked with delivering a business conference for the Arriva transport organisation, and James Rees is the Executive Director for conferences and events at ExCeL London.
The guests came on the podcast to discuss CentrEd, the dedicated conference facility within the ExCeL Exhibition Centre. Although the venue has always had conferencing facilities available, a major revamp saw them branded with a standalone identity to open new avenues of business.
During the episode, Zaynab and James discuss the facilities, the support that is available to organisers, and some of the technical infrastructure that was installed to assist with modern day conference requirements.
GL events UK is today announced as the Official Overlay Supplier to the Glasgow 2018 European Championships this summer. The partnership was agreed following a competitive tender by a joint venture between the global event experts and Field & Lawn Ltd., an Edinburgh-based tent and marquee specialist.
The European Championships is a new multi-sport event that will be staged over eleven days in August and brings together the existing European Championships of six of the world’s top sports as well as a new European Golf Team Championships. Glasgow and Scotland will host Aquatics, Cycling, Gymnastics, Golf, Rowing and Triathlon.
GL events Field & Lawn will take responsibility for production and installation of infrastructure across the site, including temporary structures, cabins, sea containers, temporary audience seating, staging, exhibition equipment, fencing, trackway, temporary toilets and washrooms, lighting, flagpoles and furniture.
Scott Jameson Group Managing Director, GL events UK comments “It’s great to be working with another major sporting event. This partnership means we can deliver excellence across the event – the best possible service along with the very best quality temporary infrastructure, delivered by an experienced and collaborative team.
“GL events UK was national supplier of temporary structures for last year’s IAAF and IPC World Championships, and 2017 was a very strong year for our golfing partnerships, too. It’s good to be looking forward to another superb event.”
“GL events UK has a proven record as part of GL events Field & Lawn Ltd., the partners having successfully delivered event infrastructure as Official Overlay and Temporary Structures Provider for the Commonwealth Games, held in Glasgow in 2014. The European Championships will take place in Glasgow and Berlin 2 – 12 August 2018.
Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event.
From the Conference and Creativity Stage at Event Tech Live, 9th November 2017.
Saul Leese – GovNet
Max Scatarzi – Bizzabo
Ryan Curtis Johnson – drp
This footage has been kindly captured by our friends at First Sight Media – firstsight.media
Due to popular demand, the fifth edition of Event Tech Live will take place over two days 7th & 8th November 2018 at The Old Truman Brewery, London. Sign up here to receive updates.
Event Flooring Solutions were commissioned by the Royal Horticultural Society to provide temporary event flooring for this year’s event at the prestigious Chatsworth House. At the heart of the site sat the interpretation of Joseph Paxton’s Great Conservatory, flanked either side by the Cavendish and the Devonshire Floral Marquees, which were home to nurseries, specialist societies and floral design. EFS provided the flooring for each of these marquees with their Temp-A-Path flooring system.
The flooring was installed this year for the first time, to improve accessibility within the two marquees. The installation took place over 2 days with 7 men working 8 ½ eight hours per day, with the uplift taking the crew the same amount of time. All together, 5700sqm of light grey Temp-A-Path was installed; 3300sqm in the larger Devonshire marquee and 2400sqm in the Cavendish. The Temp-A-Path was laid on top of a Geo-membrane to improve protection to the ground below.
Adam Walker, Operations Assistant for the Chatsworth Flower Show said: ‘Just thought I’d pass on this snippet from our feedback summary from the first day: Brilliant flooring of large marquees with all stalls – very easy to walk on and if it does rain it will be great.’
Jeremy Simpson, EFS’s Business Development Manager said: ‘We were delighted to work with the Royal Horticultural Society for the first time and the contract was a major coup for us. We knew that Temp-A-Path would tick all the boxes, it does what it says on the tin!’
The RHS Chatsworth Flower Show offered a thrilling day out that blended tradition with exciting and innovative design. The 5-day show took place from 6 to 10 June with thousands of people flocking to the show.
Melbourne Convention and Exhibition Centre (MCEC) is excited to announce the appointment of Carolyn Johnson as Director of Marketing and Communications.
Carolyn worked most recently at Hostplus, where she was Head of Marketing. Prior to joining Hostplus, Carolyn held a number of senior marketing positions with premium brands including Pacific Brands and Crown Resorts.
She has extensive experience in key areas including customer experience design, development and implementation of business and digital transformation, and communications. She has also worked closely with sales, operations and technology departments.
MCEC Chief Executive Peter King said he was delighted to have Carolyn join the MCEC team in the newly-created position.
“I have no doubt that Carolyn’s background and wealth of experience will serve our venue well,” he said.
“This is an exciting time for MCEC and I’m looking forward to Carolyn joining us in July.”
Carolyn said she was thrilled to be joining MCEC.
“It’s great to be a part of such a dynamic and progressive team, particularly at such an inspiring time in MCEC’s journey,” she said.
Carolyn will commence as Director of Marketing and Communications at MCEC on Monday 9 July 2018.
The impact of Brexit on recruitment in the UK hospitality and events industry is increasing but its influence on business in the sector generally has apparently reduced in the last 12 months.
These are the key findings of the second annual Brexit survey carried out by the HBAA, the leading association for the events and hospitality industry among its members.
Major impact on recruitment
A year ago, on the first anniversary of the referendum, only 2.3 per cent of respondents said that Brexit had had a major impact on recruitment. 12 months later that figure has risen to 9.6 per cent. Those saying that it has had little effect have increased from 17.4 per cent to 23.1 per cent while the proportion of members seeing no impact on recruitment has correspondingly gone down from 80.3 per cent to 67.3 per cent.
Similarly, 13.5 per cent report that Brexit has had a much greater impact on recruitment in the last 12 months and 7.7 per cent slightly more effect, with 71.2 per cent saying the consequences have stayed the same and 7.6 per cent seeing less impact.
When asked which positions are proving challenging to fill, 90.6 per cent say entry level posts, 62.5 per cent are having difficulty with middle level roles and 56.2 per cent report problems filling senior positions. However as yet 86.3 per cent of organisations have not changed their recruitment policy since the Referendum vote.
Juliet Price, Consultant Executive Director of the HBAA and a member of the Event Industry Board’s Talent Taskforce commented: “These results give a clear picture of the growing issue that the industry is facing and why the Talent Taskforce initiative to provide evidence to government and secure support in addressing the potential consequences is vital and urgent.”
Impact on business
Considering whether Brexit has had a noticeable impact on their business as a whole, 57.7 per cent now say it has had no impact, up from 47.7 per cent a year ago. The number saying that it has had a significant impact has gone down from 7.0 per cent to 5.8 per cent while those saying it has had a slight effect have declined from 45.3 per cent to 36.5 per cent. 20.2 per cent say that the Brexit impact has increased in the last year, 63.5 per cent report that it has been the same and 15.3 per cent have noticed less effect.
Louise Goalen, HBAA Chair says; “The consensus among members commenting on these trends is that the immediate impact two years ago was a rise in costs due to the significant drop in sterling, and a more cautious attitude among clients towards booking events. Over the last 12 months these challenges seem to have settled down slightly and businesses have adjusted. Now everyone is warily waiting to see what happens next. It will be fascinating to see what everyone thinks 12 months from now when we will have been out for three months!”
The organiser of Event Buyers Live is once again saying “hey” to Heythrop Park, Oxfordshire, and is delighted to reveal the venue as the location for the 2019 event.
Event Buyers Live, which facilitates pre-arranged one-on-one meetings between organisers and suppliers, will take place at Heythrop Park on February 20-21, 2019. The Oxfordshire venue hosted Event Buyers Live 2016 and received great praise from all those in attendance.
Neil Fagg, event director of Event Buyers Live, commented: “In 2016, our guests deemed Heythrop Park as a fantastic place to do business. Since we hosted Event Buyers Live there, our event has grown and we’re pleased to see that the venue has too – now, there is more events space, which means our guests have additional space in which to be more prolific.
“Event Buyers Live is ‘the place to do business’. Organisers can ‘shop’ at the Heythrop, safe in the knowledge that they can have pre-qualified meetings with some of the best event suppliers in the business and network with their peers, in an environment that’s conducive to productivity.”
Heythrop Park hosted Event Buyers Live in 2016; now the venue benefits from larger events facilities that work well with the event’s evolving plans. Event Buyers Live prides itself on a packed educational programme that promotes information sharing and offers live events professionals multiple opportunities to exchange best practice.
Fagg added: “Event Buyers Live, and Stand Out magazine, is here to serve the sector that itself serves up so many amazing events, and so it’s incredibly important that we create an event and environment that promotes business and is of immense value.
“By returning to Heythrop Park next February, we believe that we can provide that very environment which will have organisers and suppliers saying that it’s the best Event Buyers Live yet.”
Arena Events Group plc is pleased to announce it has once again expanded its product portfolio in the UK with the acquisition of Events Solution Ltd.
The Company’s equipment range covers pedestrian, front of stage and Metropolitan Police barriers, gantries and fencing. This product offer closely complements Arena’s Mass Participation division and has synergies with its structures, seating and scaffolding capabilities.
Arena UK & Europe CEO, Grahame Muir, states:
“Our business strategy is to provide a comprehensive suite of services to event organisers. Events Solution Ltd is a very well run and invested business and one we believe has significant growth opportunities. Having a new northern base works strategically very well and we aim to replicate this at our Cambridgeshire hub next year.
“Building on this years’ recent acquisition of furniture specialist hire companies, GLD and portable refrigeration supplier Ice House Rentals, the addition of Events Solution Ltd adds yet another in-house capability to Arena Events Group. This diversification adds expertise, extending our offering to existing clients as well as attracting new clients to Arena’s services. As a leader in the events market, we hope this acquisition will further solidify our position as the business that can provide the highest quality turnkey service to those who choose to use us.”
Events Solution Ltd MD, James Wood, added:
“Since being established in 2010, Events Solution Ltd has established a phenomenal array of clients ranging from film premieres in Leicester Square to mass participation events to national music tours and festivals. Joining the Arena Group will give us the resources and extended client network to continue growing our client portfolio in line with our ambitions. Myself and the team are very excited about a strong future as part of Arena.”