To be successful in anything usually requires at least some trial and error. Unless you are smart and learn from the people that have gone before you, that is. Luckily, I’m here to tell you all about precisely what not to with marketing do if you want to be a rip-roaring success, so learn from the mistakes and the alternatives below.
Don’t worry about what your demographic is and what they want.
If you are looking to make a royal mess of your MLM marketing then, you can do no better than ignoring your target demographic. Of course, if you would rather succeed and live your dream life right now without being stuck in a soul-crushing job, then you may want to take the advice below.
First off, familiarize yourself with the term demographic and that it refers to a particular group of society, and then consider carefully which groups your products will appeal too. It is this specific groups or sometimes groups that you are going to match your marketing with for it to be effective.
Of course, for the most part, MLM reps have this easier than most because your parent company should be able to give you good info on the type of people that will most benefit from what you are selling.
For example, if you are selling a health and wellness item, it may be partially useful for alleviating certain conditions, losing weight, or improving energy, so you would look to find people with those needs to inform about your product.
Now, it is essential that you identify the correct demographic for your product, because not only will have a much better chance of selling to that market, but it will also help you to pick the right methods of marketing as well.
For example, products that are primarily targeted at the female 40-50 markets may do better on Facebook, and by email than Instagram or Youtube. The latter having a more significant following from the younger generations.
Don’t use more than one platform to maximize your returns.
If you want your MLM to go down the drain, as fast as you dreams can carry it then feel free to stick to just one digital and social media platform. However, if you are looking to make a legitimate income, you need to be open to diversifying the platforms that you use.
Yes, you do need to match the demographic to the platform as you can read about above, but the point here is that if you are only seeking a single demographic and targeting them, you are probably missing out on a lot of businesses.
Although, do remember it’s not about being general and placing the same thing on blogs and social media and in videos. It’s about knowing your audience and producing something specific for them for each group, across a range of platform. Then you will be able to maximize your income and make your MLM a real success.
Don’t change up your content regularly.
Too many emojis can put potential customers off immediately.
A major mistake that many MLM uses is that they get stuck in a single form of content and even style. Sadly, that means their customers and potential customers can quickly get bored and can stop responding to their online messages.
To that end, it can be super helpful to mix thing up as much as possible. Not only with the words, you use, but also the way you format things, and the images you choose as well.
For example, it has become something of a cliche for MLM sellers to overuse emojis in the social media posts, as well as use highly filtered pictures with inspirational type messages typed across, them.
Therefore, If you are going to continue to draw in a new audience for your product and build you sale figures you will need to go about things in an entirely new way, that still grabs your audience’s attention.
This is exactly the type of content to avoid.
Of course, that new way of doing things isn’t always the easiest thing to come up with. However, you will be pleased to note that there are digital marketing professional out there like Vine Digital that can help you with everything from content marketing, to paid advertising and more besides. Something that could very well give your business the edge when it comes to consistently making those targets.
Don’t worry about independent testimonials.
If you just don’t care how your MLM business does then, by all means, feel free not to pursue or make a big deal about independent and objective testimonials. After all, they are only trustworthy evidence of happy customers, pleased with the products and service you have provided them.
However, if you plan to jack the day job in and live solely off of the profits you MLM generates then testimonial may be worth a second look.
The reason for this is that although we all do it regularly now, buying online is a very different process than buying something that we have seen demonstrated or held in our hands before we part with our money. In fact, we just don’t get any of the reassurances we would if we were to go to a shop or a physical MLM demonstration.
This is vital to realize because it leaves a vacuum in the customer’s’ experience, a gap that can, if you are not careful cause the loss of a sale. Happily, this is where testimonial come in, and the more trustworthy they are, the better.
What this means is that you copying and pasting a testimonial on social media doesn’t look half as good as one that is written and displayed on an independent and trusted website. To that end, it’s a fantastic idea to offer little incentives and rewards to happy customers for leaving these and then letting you know.
Then you can link them in with your other marketing material, and this should make convincing those that are still on the fence about your product that little bit easier. Something that can help you hit your monthly target and make your MLM a successful and viable business.
Top 50 Questions and Answers for Network Marketers
With over 4,000 words, this MLM FAQ is the COMPLETE guide for Network Marketers. Here’s the Top 50 Questions and Answers for Network Marketers.
Part A: Answers for Starting Network Marketing
How Do I join Network Marketing?
Network marketing is designed to benefit everyone who belongs to a network marketing company. Therefore, you need to join a network marketing business of your choosing through a “sponsor” or distributor of that particular company you would like to join.
However, there may be product of that particular company offered in retail outlets, like Amazon or eBay. That doesn’t mean you become a distributor buying product this way. It merely means you can buy the product as a customer.
If you want to get wholesale prices and become a legitimate distributor for your desired company, you need to sign up under a distributor or sponsor of that company to become eligible for commissions.
How do I locate a sponsor?
Finding a sponsor means first finding a product you feel good about using and promoting.
Once you find your ideal product, find out the company’s name who makes that product, then Google the product’s name until you find someone who is talking about it.
Find out if they are a distributor of that company and if they look like a person you could be in business with for the long-term then sign up under them.
How do I make money in Network Marketing?
Network marketing, also known as “word of mouth” marketing, is exactly what it sounds like: spreading the word about a product of service that you love through networking with people.
It’s important to use and love your network marketing products or services so that you can be sincere in recommending them to a variety of people.
You make money in MLM by the volume of product that you move. You will make ten times the money if you have a 100 customers than you would if you only had 10 customers.
You earn more money by getting distributors on your team rather than customers, but customers are an important aspect in building a solid organization as well. You will invariably have more customers than distributors on your team, which is common.
What’s the difference between MLM, Network Marketing, and Direct Selling?
These terms all mean the same thing. MLM stands for “Multi-Level Marketing.”
Direct Selling means product goes directly from the distributor to the customer or another distributor without the middleman.
That’s why distributors can earn great money. There’s not a lot of overhead in network marketing, that’s why many companies are switching to this type of business model. There’s thousands of network marketing companies in the world due to this efficiency.
Do I need to know how to do sales?
No. Salesman actually don’t do that well in network marketing because it’s about becoming a leader and helping others sincerely using the network marketing business model.
Salesman who are too aggressive and only are in it to make lots of money usually fail miserably.
It’s all about connecting with people on a genuine level and truly wanting to help others before helping yourself.
If you’re sincere and have a great story that can resonate with others, then you will be great.
Do I have to bug family and friends?
Although many network marketing leaders suggest starting with your “warm market,” aka friends and family first, it’s not mandatory.
Warm Market is easier to start with because friends and family usually are open to your offer more than strangers because they love and support you.
But, on the other hand, friends and family are worse because they love and support you! If they reject your offer because they are “looking out for you” you could become more easily crushed and this could derail you.
It is possible to do this business all on the internet and solely work with strangers, aka the “Cold Market.”
How much does it cost to start?
Most network marketing opportunities are inexpensive, usually for the price of the product you could become a legitimate distributor of that company.
The range of becoming a distributor of a MLM company is usually $50 to $150. In order to remain eligible for commissions, you will have to remain as an “active” distributor by enrolling in the monthly autoship of your products.
What is “autoship?”
Autoship is a product setting that the company uses to ensure you keep getting the product on a monthly basis.
Once your autoship is set up with the company, you don’t need to reorder the product. It will simply ship out to you on the day you requested on a monthly basis.
It is also easy to discontinue your autoship by going into your control panel and cancelling it. You cancel the autoship to discontinue being a distributor as well, so there’s no obligation remaining in this business if you want to cancel.
How do I get paid?
Depending on your company, most network marketing companies pay through Direct Deposit into your bank account, or they offer a company-provided debit card which will be sent to you upon your request.
When do I get paid?
Most network marketing companies pay weekly, bi-weekly and also monthly for the residual income component. You only get paid if you have earned it through sales or bonuses.
Do you need a college degree?
No. The beautiful aspect of Direct Selling is that it allows average people the ability to earn extraordinary income. There’s no requirement for any education level. You simply need to be over 18 years of age.
Are there any other special requirements?
The only requirement is that you are willing to learn on a continual basis and learn perseverance. This is a real business and should be treated like a real profession.
This is not a get-rich-quick scheme, but a life change. Network marketing rewards those who turn this opportunity into their lifelong mission to empower as many people as people, financially, mentally, physically and spiritually.
Part B:Answers about the Business of Network Marketing
Do I need a Business License?
No. You only need to become an active distributor to be an “Independent Business Owner.”
Do I need an office?
No. Most network marketing companies operate in the “cloud,” meaning they are mostly run using the internet, in the exception of manufacturing, customer support and distribution departments.
When you become a distributor or IBO, you are given your own personalized website and “Lead capture pages” to promote your business.
It is up to you how you want to promote your business, but you don’t need a physical office. You can promote your links using flyers, social media, videos, etc.
No. You only need to order your personal supply, which could be as little as one item.
Do I need to ship product to my customers?
No. Your company holds onto the product and ships it directly to your customers and distributors when they order through your personal website. (that’s why it’s called “Direct” Selling.)
Most companies can ship globally to most countries with a few exceptions. Direct Selling is nearing $200 Billion in annual global sales and is truly a global industry.
How do I cancel my orders?
You would go into your “control panel” by logging back into your dashboard of your company. If you don’t know how to do that, contact customer support. Then, you simply cancel your autoship and you are no longer a member.
How do I cancel being a distributor or customer?
Same answer as for “How do I cancel my orders?”
Do I need to file taxes?
Most likely. You should get a 1099 tax form from your company during tax season. There are many tax advantages for home-based business owners which you are in MLM.
How is MLM better than other Traditional Businesses?
MLM has certain advantages over traditional businesses, such as low risk and very minimal overhead. With Traditional Business, you usually need to pay for a Lease, merchandise, equipment and hire a staff. This adds up to a high overhead and there’s a 90% failure rate within 5 years of a small business starting up.
Network marketing is only $50 to $150 a month, there’s no inventory or employees to worry about and you can cancel anytime.
Network marketing also has a residual, passive income component which allows distributors to make passive income every month without doing any extra work. Not many, if any, Traditional businesses offer passive, residual income.
Part C: Answers for Building the Business
How do I grow my business?
You grow your business by learning the proper techniques of prospecting, recruiting, objection-handling and closing.
You connect with your sponsor and attend all company training. You remain coachable and learn the business.
The more you learn about the business the better your conversion rate will become and the higher quality of prospect you will attract.
You begin to implement an easy, duplicatable system that all your team members can easily follow.
What is a duplicatable system?
A duplicatable system is used in network marketing to ensure that everyone is on the same page.
This system can come in the form of short business videos, recorded webinars, or a marketing plan from a leader within your company that you can use to prospect and grow your business with, also known as “tools.”
These tools are basic because the simpler people can understand and implement these systems, the quicker your business will duplicate and grow.
What is a “capture page?”
A capture page is like a one page website that has either a video or ad copy that entices prospects to leave their name and email for more information, thus becoming an active prospect for your opportunity.
How do I promote my business?
There’s many ways you can promote your business, either online or offline. The bottomline is getting your opportunity link or video seen by as many people as possible.
It’s wise to experiment with various platforms to see what works and stick to one or two methods that work and master them.
You might be great on camera, so you should do videos. You might be a great writer, so you should do blogging.
Do I need to create a website?
No. Most network marketing companies will provide you with your own personal website that you can promote any way you like in an ethical manner, meaning no blatant spamming or mass emailing.
You simply go into your company’s dashboard and go to your website address, copy and paste that link into a Word Doc so you can use it whenever you like.
You can also shorten the link so it looks nicer by using a link shortening service like Bit.ly, Buffer, or TinyURL.com.
How do I start a Blog?
Many network marketing leaders use a blog to attract leads to their opportunity. This method is also called “Attraction Marketing” and is powerfully effective. Although, blogging is easy to do, it takes consistent effort in posting regularly for a couple years for a blog to become effective and to get enough organic traffic from the Search Engines.
How do I start making videos?
Video marketing is also another powerful method for attracting prospects to your opportunity. It is easier than ever to shoot a quick video using apps like Periscope and video platforms like YouTube and Vimeo.
You can also use JW Player on your blog to play your videos without the distraction and recommendations of other people’s videos on Vimeo and YouTube. Never just hype your business opportunity. Provide value by talking about solutions to problems people face.
What should I talk about?
Valuable content is king. No one likes someone who just hypes their business opportunity. Your first series of content should be your introduction to the online world.
Talk about who you are, what you do, and what you want to do to help people. What are you good at? You have special talents outside of your network marketing opportunity, that people can benefit from.
Videos which are 5 minutes or less are ideal, since attention spans are getting shorter and shorter. Once you establish a following you can mention your opportunity, but only at the end of your content where you add a “call-to-action.”
How do I become a Brand and Authority?
You may have heard about “Branding Yourself” online. This means that you become the brand people go to, instead of your network marketing opportunity.
Position yourself as a brand, like Oprah for example, and cover all the topics in your desired niche or market.
For example: Betty is one of the best Vegan cooks online and she has lots of content that helps people cook Vegan foods. Underneath her content, she uses affiliate links and network marketing links to monetize her brand.
Since she is the brand, she doesn’t have to worry about one of her opportunities discontinuing. She simply can transition to another product because her name wasn’t built around one particular opportunity.
Branding yourself creates freedom and reduces risk. I do recommend focusing a 100% on your network marketing opportunity for the first two years, if not indefinitely.
Network marketing is a “people” business and people are unpredictable. You will experience people joining your business and then quitting for a variety of reasons.
Most people don’t like to work. It’s your responsibility to keep recruiting new distributors until you find the ones willing to do the work and actually take action. Anyone can talk about doing something, but focus on the distributors who are actually taking action.
Over 95% who try network marketing will quit. This is common amongst competitive marketplaces. Network marketing is very efficient and can still make a lot of money for you with only having 5 to 10 distributors on your team who are building the business.
Have faith. The more you develop as a leader, the more you will attract leader-types into your business.
Why is my business not growing?
There are many reasons, but the most common problem is that you’re not showing enough people your opportunity.
It takes time to develop this business, just like any other business, and the more you test your prospecting methods, the more leads you can attract. Some methods you try won’t work. It’s important not to grow attached to one method, especially if it doesn’t work.
Stop a method that doesn’t work within two weeks and move onto another method. Check your analytics in your company’s control panel to see what is working for you.
In the beginning of my business I thought Facebook would work well, but I actually got more Leads from Twitter.
Always A/B test your methods and adapt. Try to avoid paid advertising in the beginning until you learn how to write effective ads. Buy courses on how to do marketing rather than advertising in the beginning.
Learning marketing is far more important in the beginning instead of wasting your money on ineffective ads.
What are “Leads?”
Leads are prospects who signed up on your website to look at the opportunity. These people are just checking it out. This does not mean they will automatically upgrade to a paid member.
How many Leads do I need?
This varies greatly, but the leaders have learned how to get hundreds or thousands of Leads through their prospecting methods.
This will take time to master. It usually starts slow in the beginning. I remember only getting a handful of Leads per week until I learned more about Marketing.
Be patient. This is a new profession for most people. You don’t just become a surgeon by watching a few seasons of ER. You attend at least 8 years of college.
Network marketing should be treated just as seriously. Your retirement depends on it!
How do I find prospects?
There’s a lot of ways to find prospects offline and online. Here’s just a few:
Social media, like Facebook, Twitter, LinkedIn, G+, Pinterest, Instagram. Apps, like Snapchat, Periscope, Vine. Blogging. Craigslist. YouTube. Vimeo. Email Marketing. Cold calling. Friends and family. Relatives. Google Adsense. Facebook ads. Meetups. Flyers. Business cards. Bumper stickers. Window decals. Anywhere.
How do I talk to prospects?
Talking to prospects effectively takes practice. You want to naturally ask these questions at the end of a conversation. Don’t run up to someone you don’t know and ask. Start a natural conversation and tie it in naturally as if to say: “By the way. . .”
Here’s two simple ways to ask:
(btw) “Do you know anyone who is looking for extra income?”
(btw) “I’ve started a new business and I’m looking for some partners. I’d love to work with you. Are you open to other business ventures?
(btw) “I respect the way you do business. Would you be open to a side project?”
What is the conversion rate of people who upgrade?
This depends on how well the prospect knows you or how much they trust you. A complete stranger who doesn’t know you will maybe upgrade 1% or 2% out of a hundred leads. If someone knows and trusts you, the conversion rate skyrockets to maybe 20% to 60%.
How many people do I need on my team to grow big?
There’s many people who bend the truth when it comes to this number. Most likely you will not get rich bringing in two people into your business.
If you want to truly become a rockstar in network marketing, you will probably need to bring in 50 to 150 distributors.
There’s many factors to this but the most important factor is the quality of your distributors and how well you work with them. If you ignore your new distributors they will probably quit. If you work closely with your distributors and form a strong bond, you will go far.
Don’t let these numbers scare you. If you brought in 2 distributors a month, you would have 24 distributors a year and you would have 120 after 5 years.
5 years is not a long time to potentially earn enough money to retire, compared to a job that barely retires you in 40 years. It’s worth looking at network marketing as a 5 to 10 year career.
Part D: Answers about Income
What is residual income?
Residual Income is income that continues to come in after initial effort, whereas a job provides “Linear income” which needs to be worked for on a continuing basis, usually per hour.
What is leveraged income?
Leveraged Income is income you earn off of other people’s efforts.This type of income can come from having employees that you earn money off of, like landscapers and laborers, or you can earn commissions off of everyone on your MLM team.
How do I earn money from everybody on my team?
You bring Bob into your business. You get $25. (First level)
Bob brings in Tina and Jay: You get $10 for Each. (Second Level)
Tina and Jay bring in 5 people: You get $5 each. (Third level)
Those 5 bring in 25 people. You get $2.50 Each. (Fourth Level)
The best way to earn income from Direct Selling is to teach your distributors how to bring in their own distributors. That’s why it’s important to have a duplicatable system that everyone can understand and use.
How do I get distributors to build their business?
When you get a new distributor on your team it’s very important to lead them to further training, either using a company webinar, a training video, or by calling them if you have enough experience.
Most MLM companies have some sort of training, but speaking one on one with your new distributors is imperative.
If you feel that you are too inexperienced yourself to speak to your new distributors, get your sponsor to speak with them.
How much money can you make in MLM?
There’s no income “cap” in network marketing and it is perfectly legal to earn a lot of money. Network marketing leaders earn anywhere from $20,000 to $1,000,000 a month. They got there by helping thousands of people live a better life.
Why am I making under $100 a month?
Most new distributors wonder why they aren’t making a lot of money in the beginning.
In MLM, you work very hard in the beginning for little pay and work very little for a lot of pay in the end. This is the normal progression of network marketing in a nutshell.
Once you have distributors on your team who are developing their teams, you will start earning income off of a lot of people, not just by your efforts alone.
In the beginning, you are usually alone trying to develop a team. The income is small until your business starts gaining momentum when your team starts building as well.
Part E: Answers about Self-Development & Leadership
Why does self-development matter in network marketing?
Self-development matters because this is a “people-orientated” business.
New distributors go through a lot of personal issues in the beginning because this is a scary new business venture for them and they need to learn how to brand themselves and be helpful to others. Network marketing can reveal your character flaws.
For example: Most new distributors join MLM for the money. This can turn into desperation and greed, which your prospects can pick up on.
The more you work on becoming a “selfless” leader who wants nothing more than to help people achieve their goals, the more your business will grow.
The biggest mistake new distributors make is blatantly spamming their opportunity links in places like Facebook groups and not providing any value whatsoever.