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MailChimp is raising their prices with the addition of social and ad support. This leaves creators and operators like yourself wondering, “Is this in my best interest?” MailChimp is now charging customers for unconfirmed and unsubscribed users. This means if you’re using double opt-in and subscribing to industry email practices like you should, you’ll also […]

The post Do What You Do Best. appeared first on Engine Commerce.

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When a brand sells a product through Amazon, the resulting customer and all their data is owned and controlled by Amazon. Same with Walmart.com and other online marketplaces. While Amazon and Walmart share some data with their suppliers, the most important customer-level data is obfuscated. Critically, when a customer transacts on Amazon or Walmart.com, the […]

The post DTC vs. Marketplace eCommerce for CPG Brands: Data is Critical appeared first on Engine Commerce.

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Study after study after study after study have shown email collection and automation to be one of the most effective ways to grow a brand’s e-commerce revenue. Despite it’s proven success, email remains the most under utilized weapon in the arsenal of e-commerce marketers. My previous company collected 11 million email subscribers in a 6 […]

The post Introducing Engine Mail Valet appeared first on Engine Commerce.

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(This is the second article in a four-part series on CPG eCommerce. The first defined the conundrum of CPG brands competing in an Amazon / Walmart dominated world. Upcoming articles will cover eCommerce data analysis and describe the digital tool box required for success.) It boggles the mind that Dollar Shave Club was able to […]

The post What CPG Brands Can Learn from Silicon Valley-type eCommerce Startups appeared first on Engine Commerce.

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Much has been written about the retail apocalypse.  The dramatic shift towards ecommerce has caused the demise of several retail stalwarts, and the war for retail supremacy between Walmart and Amazon has thrown considerable fuel on this fire. While this culling of retailers is indeed interesting, I believe the more interesting consequence of Walmart’s war […]

The post What the Ecommerce War Between Amazon and Walmart means for CPG Brands appeared first on Engine Commerce.

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Shopify is a very useful e-commerce platform for many reasons. It has reasonable pricing options for any size of business, it’s easy to use, it provides several high-quality design options, and much more. However, absolutely none of these pros to using Shopify will matter if your e-commerce business needs to exceed 100 variations on its […]

The post How to Get Around Shopify’s 100 Variation Limit appeared first on Engine Commerce.

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Mailchimp and Shopify have officially announced a breakup. Effective immediately, the Mailchimp email platform will no longer be included as an integration available to users of Shopify’s e-commerce platform. That’s not ideal for the more than 800,000 store owners relying on Shopify as their platform of choice. The more options, the better—for everyone. Obviously, it’s […]

The post Are You a Mailchimp User Looking to Stay on Shopify? appeared first on Engine Commerce.

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Engine Mail is the perfect email solution for your Shopify store if you want the absolute best in automation while saving time and avoiding over-complication.

The post 5 Things Every Shopify User Should Know About Engine Mail appeared first on Engine Commerce.

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Immersive marketing is one of the many fancy buzzwords and phrases in the world of e-commerce. Such catchy terms often revolve around strategies that may or may not be revolutionary ideas. It’s just hard to know when to roll your eyes and forget it or start researching something that is set to change the future […]

The post Immersive Marketing: The Emerging E-Commerce appeared first on Engine Commerce.

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Make sure your e-commerce platform is capable of growing with your e-commerce store. Engine is the platform solution you won't have to worry about.

The post Is Your E-Commerce Platform Costing You Sales? appeared first on Engine Commerce.

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