Drone Media is a cost-effective solutions for organisations, individuals and institutions interested in RPAS (Drone) filming and photography through our dedicated focus on SACAA compliance, ensuring safer skies and high quality media.
When it comes to marketing your business to a tech-savvy audience (or any audience for that matter), drones are a great choice. Not only are they speedy, efficient, and have numerous advantages over traditional static media, they boast an enviable wow factor – even with more drones in the skies than ever before, people are still drawn to them, making them the perfect marketing tool.
From recording and sharing special events from on high to delivering promotional goods, drones are becoming increasingly popular in the business world. With low production costs, advanced technology, and ease of use, drones are being used in a variety of new ways to enhance business services, raise brand awareness, and get product information out there. Want to use a drone to market your business? We’ve got three big ideas for you.
Ways to use drones for marketing your business1. Create ‘just like being there’ experiences
When properly executed, drone footage takes multimedia experiences to the next level. Whether it’s a behind-the-scenes video for your website’s home page or a virtual tour of your latest property for sale, drone footage allows your target market to experience an almost real-life version of your products and services. That’s wow factor at work and it’s a brilliant way to market what you’re selling. Work with a drone media expert to develop the perfect multimedia- friendly drone shots for your business and watch your target market react.
2. Record and share your work
Want a record of what your business does? Successfully completed a big project? Hosted an exclusive event? Want to show the world what you’re all about? Drones are able to record a series of events over time (or in real time) and broadcast that recording to your target market or store it for later use. When it comes to large, live events in particular, recording proceedings has often required expensive equipment (with aerial shots requiring helicopters and cranes) and increased time and production costs. This is no longer the case. Learn how to operate a drone for commercial purposes or hire a professional and you’ll soon have a record of your work to display everywhere from your office reception screen to your Facebook feed.
3. Let your advert take to the sky
Drones can take static advertising in a whole new direction because they are mobile. As long as guidelines are adhered to, drones can travel almost anywhere and carry branding with them. Think about a drone at a live event – people enjoy watching drones and they definitely attract attention. And how much better if they are branded so they can advertise while they film? Drones are just new and exciting enough to be used as an advertising platform in real time and get your brand out there in a way sure to be remembered.
Drone technology is set to expand in terms of creativity and application in years to come. Savvy marketers will definitely benefit from understanding how they can use drones (and the cutting edge tech that comes with them) to better enhance their business’ presence and input in the lives of their target markets.
Want to learn more about how drones can help your business take flight? Talk to us! As drone media experts we can connect you with independent drone operators who are registered, compliant, and up-to-speed with all things drone.
tell us about it
Want to improve your business by using drone photography? Get in contact with Drone Media.
Did you know that 64% of buyers are more likely to buy a product after watching a video of that product? From recording live events to adding detailed footage to real estate presentations, drone footage can add a whole new dimension to your business’ online presence. And your website is no exception - probably your biggest marketing tool, your website offers your clients an easy and interactive way to learn about and engage with your business and drone footage can make sure it’s a stunning experience.
As visual branding, research shows that drone footage is a highly effective way to attract more visitors to your website. Need ideas on how to use drone footage on your website? We’ve already covered three in our first post on ways to use drone footage in your online space. And, in today’s post, we’re offering you three more.
More ideas for using drone footage on your website 1. Telling a better story than ever
As we’ve pointed out before, today’s marketing has evolved from the hard sell to telling a story that interests and excites a business’ target customers. Many businesses engage in storytelling via video – for example, online tutorials or first-person testimonials. Drone footage is much more impactful than regular video as drones allow for unique aerial shots and cutting-edge presentation styles sure to catch the eye of any site visitor.
2. View before you visit
Drone footage is a fantastic way to offer a virtual tour of a property, resort, or holiday location. From panoramic vistas to close up shots, it allows potential visitors to your premises the chance to experience it without leaving the comfort of their own homes – and, more importantly, it can be used to attract and entice visitors in a much more effective way than still shots.
3. Show products in action
If your business sells products like outdoor sporting gear, drone footage is a stunning way to showcase exactly how these products work, as well as their many benefits. Use drone-driven videos on your website to create DIY tutorials or ‘see before you spend’ promotional clips. Make the footage even more interesting and fun to watch by mixing it up with ‘behind the scenes’ shots. For even more marketing ‘mileage’, you can use these videos across your social media channels to raise awareness and encourage visitors to your website.
Flying a drone for commercial purposes can be fun, exciting and lucrative. Sporting the latest tech and accessories, drones can also be expensive to maintain and care for. And the last thing you want is to suffer an unnecessary drone crash.
Even with the proper training and safety precautions (required by law), drone crashes are more common that you’d think. This is because there are so many factors, from weather to surrounds to operation, to consider. And while it might not be possible to never crash your drone, if you are a vigilant and considerate drone operator, there are things you can do to reduce the probability of a crash.
Tips for preventing a drone crash1. Get the proper training
It is true that you can teach yourself to fly a drone and that practice does make perfect. However, especially when it comes to using a drone for commercial purposes, it’s a good idea to get proper training (and in the case of commercial use, you will need proper certification as well). Training will help you to understand how your drone functions, what it is capable of doing, and how best to care for it, ensuring optimal performance in the air and on the ground.
2. Scout around
Before you take off to film an area, make sure you get a good idea of the lie of the land and the surrounds. Look out for structures such as towers or telephone lines and natural elements like tall trees or rocky outcrops that might obscure your drone’s flight path. Using FPV? Consider enlisting the help of a spotter to watch your drone in flight and help prevent unnecessary disaster.
3. Pay attention to the ups and downs
Taking off and landing are two stages of drone flight that lend themselves to crash scenarios. Allow your drone to calibrate correctly and accurately by always choosing a stable takeoff and landing location. It also pays to understand what kinds of technical conditions (and related failures) can lead to a drone crash. Always check propellers, cables, and connections before you fly. And know what issues can arise during operation. A vortex ring state, for example, occurs when a drone descends too quickly into its downwash (the air forced down through its propellers), causing it to quickly lose lift and potentially crash. Avoid a vortex ring state by descending at your drone’s safe rate of descent.
4. Watch the weather
It’s best to fly in good weather – sun in the sky and little to no wind and no rain at all, if possible. Clear weather makes for easier, safer flying conditions and better lines of sight as well better imagery. Flying in cold weather? Read this.
5. Manage your power
Drone batteries have a limited life span and you don’t want to run out of power over a body of water or high in the sky. Get to know your drone’s battery and its capabilities (and always keep a spare handy so you’re not caught grounded before your work is done). If you do start to run low on power mid-flight, slowly return the drone to earth and go and pick it up rather than face the risk of a crash due to a loss of power.
When it comes to promoting your business, your website is one of your biggest marketing tools. No longer just an online brochure, your website is a place for clients and potential customers to engage with your brand and your business. That’s why it needs to be up-to-date, engaging, and make use of the most relevant and innovative creative tools. Tools like drones and aerial footage you can use to engage with your website visitors.
Research shows that video is a highly effective way to engage with today’s modern consumers and that more people are likely to buy a product or service after seeing a video with related, relevant content. Even better if that video makes use of striking drone-driven aerial footage that has both a powerful effect and a practical application. Think site tours, land surveys, and live stream events. There’s so much you can do with drone footage in your business – in today’s post, we’re giving you some ideas for using it on your website.
How to use drone photography in your digital space today 1. Update your home page background
Website design has shifted from text-heavy individual pages to a streamlined design and short, simple messaging. The idea is to capture your visitors’ attention in a few moments and get your message across quickly and simply. Drone footage used as a background on your website is the perfect way to bring to life the concept of ‘show, don’t tell’. The result? More engagement, more scrolling, greater trust and longer lasting interest from your audience.
2. Storytelling is where the sales are
When it comes to marketing your services and products, research shows that the hard sell is out and the story is in. Instead of punting services and products with basic deals, businesses that focus on building relationships with their customers through entertainment and customer engagement journeys are more successful (and make more sales in the long run). Stories give a business heart and personality, fostering client respect and trust over time. Drone footage can be a creative and exciting way to tell those stories, from forming the base of a corporate identity profile to enhancing product launch and tutorial videos.
3. Record and replay
Has your business just completed a major project? Wish you could share the journey and your progress from start to finish? Or have a structure or property you want to showcase for the entire world to see? With drone footage, you can! Drones allow you to gain a unique aerial perspective of any large scale project and capture its progress in real time, as well as record that progress for use in future communications. Pair this footage with a video testimonial (these are linked to high SEO results) from a satisfied client and you have an innovative and powerful sales tool that can be shared on your website (and throughout your social media channels).
Want to learn more about using drone footage, photography, and videography across the different parts of your business? Talk to us. Learn more about becoming an Aerial Media Partner or let us connect you with drone operators who are registered, compliant, and up-to-speed with the latest drone applications for your business.
tell us what you need
Want to Learn more about how to use drone photography and filming in your digital presence?
Have you started experimenting with drones in your business? When it comes to filming and sharing live events, they can be innovative and creative tools for use in the live streaming space. Research shows that live streaming (especially of current and relevant content) is becoming more popular across a variety of industries and forums, from sharing creative events as they happen to conference presentations to providing an opportunity to connect with audiences in real time across different locations.
Thanks to their advanced technology and flexible flying capabilities, drones are able to move over large areas and above crowds and structures with speed and agility. This makes them to perfect substitute for the popular crane shot via camera crane – most often used to capture overhead or steady motion shots in production shoots. As you probably already know, crane shots are complicated and expensive putting them out of reach for many smaller production or ‘private’ live events. Not so with a drone. Much simpler when it comes to operation and the costs involved, drones allow operators to capture live, engaging, and dynamic footage from a variety of exciting angle and to instantly share it with their live audience.
Tips for live streaming success using a drone1. Always follow the rules
The commercial use of drones is regulated by law and there are strict guidelines for flying over a crowd or in specified areas. And strict penalties as well. Know the law and stick to it.
2. Learn how to use your drone properly
Whether operating your drone yourself or engaging the services of an experienced operator, your best chance of capturing great footage is to learn how to use your drone to the best of its (and your) capabilities. From FPV to video output options, know what your drone can do and use it. Or hire someone who does.
3. Don’t forget the audio
Live streaming concerts or an event where the audio element is important? Make sure you have access to a dual channel audio feed from the mixing board and a strong relationship with an audio and mixing specialist who knows what they’re doing.
4. Think about your audience
Who are you streaming for? Think about what they would want to see and how to make this experience exciting and relevant to them. Remember that older audiences might struggle to adapt to a new medium and might require more guidance and instruction during a live stream than younger audiences.
5. Live means real engagement
When filming your footage, always think with participation in mind. When it comes to social media sharing, you ideally want to be prepared to engage with a live audience while streaming. Research shows that interacting with an audience during a live stream results in increased engagement rates.
When it comes to business branding and awareness opportunities, live streaming is where social media is headed – it’s the perfect opportunity for businesses to engage with their audiences in real time in exciting and relevant ways.
take flight with us
Want to learn more about the best and safest ways to operate a commercial drone as part of your business offering?
With their unique capabilities and innovative use of technology, commercial drones are giving businesses, from event organisers to property professionals, an edge over their competitors. On this blog, we’ve spoken a lot about how you can use drones to enhance your business activities. And the benefits of drones, when used correctly, are varied and numerous.
In today’s post, we want to take a look at the some of the risks of using a drone for business purposes. It’s important to remember that commercial drone use is not the same as using a drone for hobby purposes. There are legalities and compliance issues to consider and commercial restrictions to take into consideration if you want to ensure that your drone activities add value (rather than stress) to your business.
Risks to note in commercial drone use1. Non-compliance
Drones are airborne machines and should be operated by trained professionals, who are properly registered and licensed. A drone accident (such as a crash or sudden drop from flight) can cause extensive damage to property and put lives at risk. This can open your business up to liability concerns. In the same vein, privacy (for both individual and other businesses) and cyber security concerns should be understood and respected at all times during commercial drone use. And proper insurance cover should be put in place in the case of a casualty claim that could cripple a business.
3. Loss of payload
The payload is the additional weight added to the drone such as a camera, accessories, or packages. These payloads have a cost over and above the drone body and can be extremely expensive to replace should they get lost or damaged. Anything attached to a drone is at risk of being damaged in a crash or stolen (as could the drone itself) and should be properly installed and fully insured.
As with all new technologies (or the application of technology to new fields), drones offer great business opportunities while introducing risks to that business. Want to learn more about the best and safest ways to operate a commercial drone as part of your business offering? Talk to us. We can teach you how to fly your drone, make you an Aerial Media Partner, or connect you with suppliers who are registered, compliant, and up-to-speed with the latest drone technologies and applications across a wide range of industries.
Talk to us
Want to know more about our drone services?
If you’ve just started in the world of commercial drone operations, you’ll know just how expensive and sensitive drones can be. You’ll also know that they make a wonderful addition to any business engaged in media projects such as aerial filming and photography. And this means that you need to exercise proper care when operating, cleaning, and storing your drone. This will ensure longevity and optimal operation.
Every drone is different and you should always follow the manufacturer’s instructions to ensure this sensitive piece of equipment is kept in tip-top shape but we can offer you practical, common sense advice to help you care for your drone as you should.
Tips for cleaning and caring for your drone1. Battery care is number one
Always take care of your batteries – they are one of the most essential parts of your drone – after all, they are what make your drone fly. Click here to read all about proper care for your LiPo battery.
2. Check before you fly
A pre-flight check is designed to ensure your drone is fully functional before you take off, helping to reduce the risk of malfunctions and crashes. Your pre-flight checklist might include ensuring props are properly secured and that you can operate the drone smoothly a few feet off the ground for a few seconds without incident.
3. Have the right gear
Before you clean your drone, make sure that you know how to do it and that you have the right tools for the job. Your toolkit should include microfibre cloths or pipe cleaners (for cleaning out dust), a small soft-bristle brush, a compressed air or gas duster (good for tough-to-reach spots and it won’t damage the electronics), a light lubricant (if required as per the manufacturer’s instructions), and isopropyl alcohol (useful for cleaning debris like grass stains off the drone’s shell). Don’t forget the toothpicks (for cleaning out stubborn dirt) and always carry some backup batteries.
4. Clean it right every time
Never delay in cleaning your drone after every flying session. This will help prevent a build-up of dust, grime and salt that can damage your drone and hamper its operation. Remember to remove and clean the props and store them properly in their case before packing your drone away.
5. Take a break (or two)
Part of caring for your drone is the understanding that it needs a rest every now and then. Motors that overheat can get damaged and are subject to greater wear and tear over time. Avoid marathon back-to-back flights and give your drone some down-time between adventures and it will last longer and perform better when you do take to the skies.
Something to think about – you should be ready for cleaning and repair in the field. Part of caring for your drone is making sure you have all the right cleaning gear and extra accessories necessary wherever you are. For example, accidents happen and you want to be ready with extra props so you can replace those that break or fall off while you’re out and about, especially if you’re on a work assignment.
Want more tips on getting the most out of your drone? We’ve got them! Follow our blog, join our aerial media partnership programme, or tell us what you need to know about drone use in the commercial space. We’re SACCA accredited, fully compliant, and have a comprehensive ROC so we can connect you with the drone experts in your field simply and easily.
work with us
Want to learn more about getting the most out of your drone?
When it comes to operating a drone, practice definitely makes perfect. Plus, to get the most out of your flying machine and stay within the bounds of the law if you’re working in a commercial capacity, you will need the correct training and licensing. Flying a drone requires skill and know-how and it’s best to read up on the different flight modes and conditions, as well as the capabilities of your drone, to make sure you get the best out of your drone experience and reduce the risk of a nasty crash.
In today’s post, we’re looking at the best practice for flying your drone over water. This can be a nerve-wracking experience but, when done right, you could capture some fantastic shots from a unique perspective.
Tips for flying your drone over water1. Disable the VPS
Your drone can easily get disorientated when flying low over a moving surface so before you cross over a body of water, disable the Vision Positioning System. And don’t forget to use the Course Lock function to prevent unnecessary disorientation.
2. Keep a clear path
Once in flight, make sure that you steer clear of any water-bound objects like boat receivers, lighthouses, and ships. These could interfere with your drone compass or signal, as well as put you in an awkward or even illegal position. It’s also best to avoid birds as they might try to follow or even attack your drone with disastrous results all round.
3. Watch those waves
If you’re in for a choppy sea or lake, keep a close eye on the height of the waves. You don’t want to crash into one and never see your drone again.
If your drone does end up in the water and gets picked up by someone else, you need to be sure they can get it back to you. Add waterproof stickers with your contact details to your drone so that, if you’re lucky, it can be returned.
Need more drone-friendly tips and guidance? Ask us or follow our blog. Want to learn to fly your own drone or hire a drone operator for your latest media project? Join our aerial media partnership programme and let us connect you with the right drone media services suppliers. SACCA accredited, fully compliant, and with a comprehensive and compliant ROC, Drone Media has experience across a wide range of drone industries and applications.
work with us
Want to learn more about using commercial drones?
In today’s post, we’re offering up some top tips for getting the best out of your drone’s LiPo battery. Safer, longer-lasting, lightweight, and better for the environment than other battery options, lithium-ion polymer (LiPo) batteries (basically rechargeable batteries in a pouch format) are one of the best choices on the drone market today. However, this does not mean that they are indestructible – far from it. To ensure they perform well and safely, they need to be treated with care and respect.
Tips for using your LiPo battery correctly1. Be mindful of the temperature
Avoid using the battery in freezing cold conditions as the cold will prevent the chemical reactions necessary to produce the correct level of voltage. At the same time, intense heat can be extremely damaging to a battery. The hotter the battery gets, the shorter the lifespan. Never charge a battery that is warm from usage and never use a battery that is warm from charging. Keeping things at room temperature is best.
2. Charge it right
Avoid overcharging or charging the battery too quickly. And don’t keep a battery fully charged if you’re not going to use it for 2 – 3 days. If this is the case, discharge it to 50% (not all the way down) to protect the lifespan and avoid damage.
3. Treat it right
Always follow the manufacturer’s instructions for use, charging, discarding, and travelling with your battery. In most cases, the best place to store your battery is in a dedicated, fire-proof protective pouch or steel case, at a moderate temperature. This will help to protect the battery’s longevity as well as aid in preventing a fire (while rare, these can happen if the battery is mishandled or damaged).
4. Look out for swelling
Swelling or puffiness can be a sign that the battery has been damaged – this can be extremely dangerous. Never charge, discharge, or store a damaged battery. Instead, immediately follow the correct disposal procedures.
5. Be sure, buy new
Do not buy used LiPo batteries – you’ll never know how they were treated before or what damage they have experienced.
Looking to fly your drone for commercial purposes? Want to work in the fields of aerial photography and filming? You will need to operate within the legal restrictions set by the South African Civil Avation Authority (SACAA). The easiest way to do that? Become a Drone Media Aerial Media Partner (AMP).
As experts in commercial drone operation, our aim is to develop and empower our partners to fly drones commercially, legally, and to the best operational standards. Once they are trained and qualified, they are contracted to Drone Media (a division of DC Geomatics) as an Aerial Media Partner (AMP) by means of an AMP Agreement. This agreement allows our AMPs to promote and re-sell legally procured aerial media as well as fly under our managed Remote Operating Certificate (ROC) as pilots.
Our Aerial Media Partnership solution has been discussed in great detail with the SACAA to ensure a high level of compliance and regulatory approval.
Benefits of being a Drone Media Aerial Media Partner
1. Regular QA and compliance audits so you'll always be on the right side of the law
2. Comprehensive insurance so your drone will always be covered
3. Access to maintenance, upgrades, and support services so you'll always be sure of your gear
4. The opportunity to rent if you need to so you'll always be in the air
5. A network of other professional suppliers and operators so you'll find networking a breeze
6. The support of a fully developed air services company so you'll always be in the know
Benefits of having Drone Media as your compliance partner
1. Flight operations and management, including safe and reliable operation processes
4. Safety management services for safe and secure operation and behaviour
5. Fleet security management, including security processes and inspections
6. All related insurances and liability cover
7. Professional IP services co-ordination
Sounds good? Whatever your business, we can help get you and your professional drone operators legal, compliant, and in the air quickly, safely and in line with all relevant legislation. Simply sign up as one of our Aerial Media partners and you will be able to promote and re-sell legally procured aerial media as well as fly under our managed Remote Operating Certificate.
Want to know more about being a Drone Media AMP?