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Dodson Motorsport has some exciting news for our loyal customers and followers. We are passionate about our work and seeking to expand distribution in Europe. “Next week, the company will be growing its sales to the European sector with a market release commitment that we are proud of,” says Steven Parker – General Manager of Dodson Motorsport. “We are eager to see the market development that can come about through this partnership with EXEDY Clutch Europe”.
 
EXEDY Corporation, formerly Daikin Manufacturing Company, was founded in Japan more than 60 years ago and is world-renowned for manufacturing OE manual and automatic transmission components. The company produces manual and motorcycle clutches, torque converters, parts for construction machinery and agriculture vehicles, among numerous other products. It has more than 18,000 employees and 44 subsidiary companies based in 25 countries. The networks cover Central America, North America, Japan, Europe, Australia, Asia, Middle East and Africa.
 
“With our partnership, we will have 8 salespeople operating in Europe to handle day to day product inquiries with an inventory holding in Europe to improve the speed and ease of delivery to over 53 countries. We are pleased to announce this news and hope you will follow us on our journey” says Parker.
 
The History
 
Since its founding in 2000, Dodson Motorsport has earned a global reputation for its quality dual clutch transmission parts for high-end and performance vehicles. Nearly two decades later, the company has become a world leader in transmission upgrades. All products are rigorously tested on the streets and the track to ensure reliability and durability exceed OE standards and that of our customers as well.

Glenn Cupit, a qualified automotive engineer, and Harry Dodson of Dodson Autospares came together 18 years ago to establish Dodson Motorsports. The company currently operates with teams of technicians, marketing and management staff, with a thorough R&D department. We work systematically to deploy our entire product range around the world.
 
Origins in Racing
 
Dodson Motorsport’s origins in the racing arena have come in handy when developing its product lineup. Upon garnering a name for excellent fabrication and tuning work, the company expanded in 2007 to meet the demands of high-end cars. With this, came the development of its popular dual clutch transmission components. 
 
The teams put in countless hours, including comprehensive track days, to achieve the company’s winning formula. The finished product is a wide range of components that work to reduce heat and consequently improve power delivery, output, grip and overall reliability.
 
Key Products
 
Dodson Motorsport began its timeline of success through the development of transmission technology to the Nissan GT-R R35 market. Made from precision billet high-tensile steel and aluminum, this CAD-designed clutch is CNC cut for precise fitment. It also features Exedy technology with patented friction discs. The 7, 8, 9, 10, 11, 12, and 13 plate clutch assemblies were an industry-first and innovative project that has since been applied to other applications.
 
Dodson soon after created premium patented clutch upgrades to suit the Porsche®PDK® transmission. Following that were developments in dual clutch transmission advancements and complete clutch sets to suit Honda®, BMW®, Volkswagen®, Audi® R8 and Lamborghini Huracan® transmissions.
 
No One Left Behind
 
Dodson Motorsport continues to break record after record with its product lineup and is determined to further its reputation. With a global network of more than 200+ dealers and distributors, we are now able to offer auto enthusiasts what they need to meet their wildest performance dreams. No matter if the requirement is for racing pleasure or high output on the roads, Dodson Motorsport has a product to fit.


 
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 EKanoo racing's world record-breaking Porsche 911 Turbo tuned by ESMotor. It did the 1/4 mile in 8.99 sec at 160mph using a Dodson Motorsport PDK clutch.


For the average person, a car is an object, a mode of transport, something to be used, admired but not modified.  For motor enthusiasts (a unique subset of society) - a car is more like a child, something to be developed, a passion, a project, a piece of ‘you’ the owner.

Much like how parents will spend thousands of dollars to fulfill their child's potential, the multi-million dollar aftermarket car modification industry is based on a simple question, "How can we make it better?”

Dodson Motorsport has established itself as a world leader in the production of dual clutch transmission systems by providing answers to that very question.

Based in Auckland’s Grow North Innovation District in Wairau Valley on the North Shore, Dodson Motorsport was founded in 2000 by automotive engineer Glenn Cupit and Harry Dodson of Dodson Autospares. 

Having built a name for themselves in motorsport tuning, fabrication and development, the company now offers a wide range of transmission upgrades for high performance and high-end vehicles.

The company is now one of New Zealand’s top exporters. With a global network of over 200 dealers in 50 countries, enthusiasts can access performance parts worldwide.

Dodson’s patented components are renowned for handling higher horsepower and torque, reducing heat, and improving grip and reliability. 

“As the car manufacturers rolled out dual clutches more than ten years ago, Dodson found unique ways to redesign and modify the transmission," says Dodson Motorsport General Manager, Steven Parker. 

“We concentrated on high strength and high performance and developed a niche market. We were not driven by reducing cost but providing the best possible outcome.”

One may wonder how you improve on parts that have been meticulously designed by large car companies? Where do you begin to redesign and upgrade?

Design Process

When designing aftermarket parts, Dodson engineers start by focusing on the weakest points and providing strengthening to withstand higher loads.

Through careful analysis, designers can modify the structure and select manufacturing processes and materials to cope with high-performance loads.

Products are prototyped and then undergo meticulous testing before being released to the market. The end result is that car owners can push their vehicles to the limits and utilise the extra power developed from aftermarket modifications.

To promote their products, Dodson sponsors some of the fastest cars in the world including the fastest BMW FX8, Porsche PDK, Nissan GT-R and MK7 VW Golf drag racing cars.

Their products are regularly tested in track and time trial racing environments as well, to ensure reliability and durability. 
Dodson’s accolades and achievements are growing. 

In their quest to further develop manufacturing technologies, the company has partnered with Auckland University of Technology’s Faculty of Engineering to develop advanced induction hardening methods for complex steel parts.  

Dodson has been awarded a three to five year Callaghan Growth Grant for Research and Development. It’s recently been named a Finalist in Westpac Business Awards 2016 and 2017 – International Trade.  The New Zealand Trade and Enterprise (NZTE) has also provided backing recently to promote Dodson in the 2017 PRI (Performance Racing Industry) trade show in Indianapolis, Indiana.

Where to next

Having upgraded the clutch systems on a range of high-performance vehicles including Nissan, Mitsubishi, VW, Audi, BMW, Mercedes Benz, Porsche and Lamborghini, Parker is confident about the company’s future; 

“We are releasing more products, we have a design pipeline running for the next five years and we are diversifying into other brands of vehicles and new markets.”

In the race to push limits in performance and innovation, Dodson Motorsport is only just gearing up.

Source:

Grow North

http://www.grownorth.co.nz/home/blazing-global-trails-in-the-multi-million-dollar-car-modification-market

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