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Team DE & Team KI had a great time once again at #DisabledEntrepreneurs and #KaleidoscopeInvestments in #Birmingham #Natwest #event in 2019, meeting our team again makes me really proud to work with such a talented group of #entrepreneurs.
The main people of the #business was the attendees,
Thank you all for taking part,
We do truly want you not to just be a successful Entrepreneur but also a legend.....
Please sign up to our emails and keep an EYE out about our next event Click Here.
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What are your competitors upto?
that you don’t know about?
They might sound like a paranoid question, but it’s not.
It’s a marketing must.
If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple .
Of course, you can’t expect the competition to turn over their secrets to you – but you don’t need them to do that to be informed. All you need to do is look, think, and ask a few key questions about what they’re doing.
What platform do they use to Market?
The first thing you need to know is where and how they’re finding customers. You don’t need a copy of their marketing blueprint to figure it out. Here are some suggestions:
Check out their website and make note of their most important keywords. You probably have some keywords in common, but you should still look at their content to figure out which words they’re targeting.Search the keywords you’ve identified on Google and Bing to see if they’re advertising with either search engine.Search social media sites like Facebook, Twitter, Instagram, and LinkedIn to look at their profiles and see the kind of content they’re sharing. Your Google search may also turn up a few retargeting ads for you to check out.See if they have a tracking and retargeting PIXEL installed.Track their social media mentions.
You can want to create a spreadsheet to track who’s marketing where – and how they’re doing it. Don’t forget to check sites like Tumblr, Snapchat, and Reddit. They don’t get mentioned as often as Facebook and Instagram, but they still offer marketing opportunities.
What Makes Them Unique?
You’ve spent some time figuring out how to distinguish your business from your competitors – but how do they distinguish themselves from you ?
A brand’s Unique Value Proposition tells you a lot about how they see themselves. Are they branding themselves as innovators? Solid and reliable? Affordable? Luxury? Hmm….
You can pick up a lot of clues about your competitors’ unique qualities by looking at their websites and ads. What you learn can help you figure out how to be more competitive and get clicks to your website.
What Marketing Techniques Are They Using?
It’s not enough to know where your competitors are putting their marketing pounds. You also need to know what they’re doing with it. It can take some time to get a handle on their strategy, but its time well spent.
You may notice that they’re running both search engine ads and retargeting ads. This may indicate that their target audience requires a lot of nurturing before they buy. Or, you may notice that they’re relying heavily on customer-created content on social media, and that could inspire you to create some brand ambassadors of your own.
You should also make note of the kinds of content that performs best for them in terms of engagement. Are they posting lots of videos or sticking mostly to photos? Are they using infographics or instructographics?
Every technique they use could point in the direction of more effective marketing for you. Again, track their content!
What Are Their Strengths and Weaknesses?
As you see your competitors’ marketing and check out their websites, you’ll probably notice that there are some things they do exceptionally well. Maybe they’ve got killer blog posts that fans love and get tons of shares on social media. Or, maybe they’ve got a YouTube channel with hundreds of useful videos.
At the same time, you should look for things they’re not doing so well. Maybe their website’s out of date or their social media posting is irregular. Maybe they haven’t done a good job of differentiating themselves in the market.
Make note of anything that might be helpful. Your competitors’ strengths and weaknesses can help you fine-tune your own marketing strategy.
What Are Their Values?
It’s become increasingly important for consumers to know that the brands they buy have a moral center. You know that because you’ve seen the way brands can suffer when they misbehave. Customers can turn off brands in a flash if they feel they don’t share their core values.
If your competitors are affiliated with causes or charities, it’s important to know about it. You should look especially hard at any marketing efforts that tout their involved with as well as core values. It’s quite common for brands to dedicate pages on their websites to their charitable efforts and values.
Millennials put a very high premium on corporate values, both when they seek employment and when they shop. If you’re not clearly articulating your values and your competitors are, you might be at a disadvantage.
Keep in mind that when you express your values, you should look for causes that align with them. For example, a lot of food manufacturers and restaurants get involved with local food pantries and soup kitchens, or sponsor food drives for hungry families.
How Do They Engage Fans?
Perhaps the most key question to ask is what your competitors are doing to engage their fans. Engagement can mean a lot of different things – from reading a Facebook post to creating unique, brand-based content – but it matters at every level.
One of my favorite ways to track engagement is to look at my competitors’ CTAs on social media.
What are they asking from fans ? They might:
Ask fans to vote by asking them to like a post for one option and share it for the other.Ask a question and encourage fans to answer in the comments.Sponsor a contest and give entries to fans who like, comment, and share their posts.Ask fans to create content and use a special hashtag they’ve created for that purpose.
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Managingan effective budget while your getting a university education isn't easy. There are a lot of things to pay for - from your rent to your books and even food to keep you going through the week. On top of that, there's not a lot of time left in the day to work and earn a substantial income to pay for you and all your bills when you're attending endless lectures.
The good news is that it is still possible to have a budget when your a student, you just need to know where to get started. The following tips will help you to get the most out of cash as you expand your education.
1. Track All of Your Spending
It might not sound very exciting, but tracking your finances is a crucial way of making sure that you donover-spend and ruin your budget. Create an excel spreadsheet or graph that shows how much money you're getting from your student loans and scholarships (as well as part-time jobs), then list all the outgoings you have to pay for.
This should give you a good overview of your limits. Remember, if you want to keep your monthly costs to a minimum, be careful when it comes to loans. You can always compare your options online to make sure that your getting the lowest interest rates and the best deals for students.
2. Be Smart About Food
Ask any student who came before you, and they'll tell you that food can end up being one of your biggest costs if your not careful. Start off by making sure that you always choose the supermarket own brand of products over well-known companies, also a good idea to shop late at night when your supermarket is discounting a few items too.
Wherever possible, look for ways to chip in for big meals with your housemates, as this will give you a way to cut down on your extra expenses. If your all planning meals in advance, you be able to do a more cost-effective big shop You can also save money on food by taking your own thermos of coffee and a sandwich to your lectures, rather than visiting a café with your friends.
3. Don,t Pay Extra for Transport
Most students don't have the cash to pay for things like car insurance and road tax when there going to university, so there's a good chance that you'll be relying on public transport. The good news is that most universities are situated in places with great transport links. If your taking the train, you should be able to buy a 16-25 railcard that will cut down on your expenses each year.
On the other hand, dont forget to check out the local buses in your area. Busses are one of the cheapest ways to get around in any city or town, and some will come with their own student discount fees and monthly passes that you can pay for too.
4. Make the Most of Student Discounts
It's not just trains and busses that are willing to give broke students a break when it comes to prices. You'll find that there are plenty of food outlets and shops that offer student discounts out there too. Even if the discounts aren't advertised, it's a good idea to ask if they are available before you buy something. UK students have the benefit of being able to buy an NUS extra card from their student
union for about £12 a year. There are plenty of discounts to be had with an NUS card, including 10% off at your Co-Op supermarket.
5. Buy as Much as You Can Second Hand
Don't expect to live with a lot of luxury when your a student. Ultimately, you'll be looking for ways to just get by as comfortable as possible, which often means buying furniture and other items second hand whenever you can. A particularly good thing to buy second hand are your course textbooks. These books can be seriously expensive, so if you can find some for cheaper online, or borrow some from your local library, you'll be able to save yourself a small fortune.
Books aren't the only essential item that you might be able to save some money on too. Find out how much your university charges for things like printing and scanning documents. If you think your going to spend a fortune on these things, you could ask your housemates to chip together for a second-hand printer.
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What started out as an obsession and interest for luxury watches, excellent craftsmanship and high- quality timepieces grew out to a company which changed the traditional luxury watch concept and offers German luxury timepieces where quality meets the price.
After years of talking and comparing other watch brands, two friends who shared a common interest decided to pursue their dream and founded their own watch brand.
Through the Japanese background of one of the co-founders, Benkheim&Co was able to partner with Japanese manufacturers which could provide them with high-quality movements. By combining reliable Seiko movements with precise German engineering, Benkheim&Co is able to offer luxury timepieces where excellent craftsmanship meets impeccable designs.
For the two founders, a luxury watch was always more than just a materialistic object which tells you the time. For them, a luxury watch symbolizes reliability, precision, and performance. While incorporating these values into the Benkheim brand, the two founders used the rise of digital commerce, globalization and new technologies to start their own luxury brand.
Academic and professional achievements always played an important role for the two founders and after two years of dedication, countless days and after work nights Benkheim&Co is proud to finally introduce the first Benkheim Claudel. A luxury chronograph exclusively designed for people who are on their path to success.
Benkheim&Co is convinced that performance is enhanced by confidence. By providing highly reliable chronographs with exclusive designs, the Company wants to help their customers achieve their personal goals. Whether it is academic, professional or athletic performance, Benkheim wants to support its customers in achieving their dreams. The Company specializes in chronographs which are a symbol of performance.
With their exclusive and classic designs, a Benkheim luxury watch makes you feel confident and gets you a step closer to your goals and ambitions.
Click the link in bio and receive one of the first 100 limited edition Benkheim watches for only 50% of the retail price by backing their campaign.
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As a marketer or Entrepreneur, you are only as good as the tools you use.
That’s easy to say, but it glosses over one of the real problems that small or large business owners must solve every day.
With so many marketing tools to choose from, how do you know which ones are worthwhile?
It’s a good question – and I’m here to help with the answer.
Here are the top marketing tools that you aren’t using yet, but should be!
Meltwater is a tool that lets you accomplish several marketing goals at once. With it, you can:
Monitor your brand in real time, including tracking brand mentions.Identify your best-performance keywords.Find the latest trends that apply to your business.Analyze your marketing campaigns.Create drafts of your publications — days, weeks, or months in advance.
Best of all, it collects all your results in one place so you can easily compare and evaluate your data and adjust your marketing campaigns accordingly. Pricing is based on your needs, and you can fill out their form to get more information.
Google Alerts
Google Alerts is a tool that Google created to help businesses keep track of the latest information that’s relevant to your brand.
You can log in to Google Alerts using your Google ID or Gmail address. Then, you can set up alerts as you choose.
Here are some of the things you can do with Google Alerts:
Track mentions of your brand.Track activity related to your top keywords.Track what your competitors are doing online.
This is a free tool and a good marketing option for beginners who want to wrap their heads around the web activity that’s most relevant to their companies.
Simply Measured
Simply Measured is a social analytics tool that’s owned by Sprout Social. You can use it to dig into the activity on your social media accounts. For example, you can:
Discover what interests your audience.Learn which content is driving engagement and interest.Identify emerging trends with advanced social listening.Collect detailed analytics to help you fine-tune your marketing campaigns.
Simply Measured is one of the most powerful social analytics tools available. You can learn more and sign up for a free trial here.
Facebook Insights
Facebook Insights is a tool that Facebook provides to its business customers. It offers marketers an impressive collection of analytics and statistics that can help you fine-tune your Facebook ads. Some of the information you’ll get includes:
Gender, age, and geographical breakdowns of your audience.Information about how people are finding your page.Data about the people who click through to your website.Breakdowns of your ad spending, including each ad’s reach and engagement.Information about which posts perform the best.
It’s a deep well of information you can use to refine your Facebook ads – and you can apply the insights to your advertising on other platforms, too.
Facebook Insights is a free tool. You can access it by clicking the Insights tab on your business page.
PromoRepublic is a social media scheduling tool that allows you to schedule your posts easily across multiple platforms. They also provide some cool content creation tools, including:
More than 6,000 handcrafted templates.More than 100,000 images.
Their services are broken down into self-service and full-service, and from there you can add options that include social monitoring and intelligent ads. There’s a free trial available for the self-service model. You can get more information here.
As its name suggests, AdEspresso is like a shot of caffeine for your advertising strategy. They have a huge gallery of advertising examples you can browse online. (As of this writing, the gallery was being updated, but they also offer free eBooks with sample ads. You can find them here.)
They have tools to help you create, manage, and analyze your ads. They also have a great blog and other educational material to help you perfect your ads and grow your business. You can get a 14-day free trial. After that, they have multiple tiers available, which you can learn about here.
Canva is one of my favorite content creation tools. They offer an impressive collection of things to help you create memorable social media posts, including:
A library of professional templates for everything from Facebook posts to newsletters.Easy drag-and-drop design features.A huge collection of images and graphics.Photo editing tools.
Canva is simple to use even for people with no design experience. Best of all, it’s completely free. You can create an account by signing up with your Facebook or Twitter account. Learn more here.
SpyFu is an espionage tool for marketing that I use all the time!
Using it, you can track your competitors’ marketing activity, including:
Every keyword they buy on AdWords.Every ad variation they’ve tried.Every rank change.
Using it, you’ll get a huge amount of information that you can use to piggyback on your competitors’ ideas and – just as importantly – find holes in their marketing strategies. They offer three plans and all of them come with a 30-day, money-back guarantee. Learn more here.
Hemingway App
Hemingway App is an editing tool that can help you improve the quality of your written social media posts and ads. When you plug text into the app, it will highlight it to show ways of improving it. For example, it targets:
Overly long or complex sentences.Long words.Adverbs and weak phrases.Passive voice.
You can format your text right from the toolbar. It’s a free desktop app and you can see examples of how it works and download it here.
Honorable Mentions
There are two more tools that just missed making the list above – but I’m feeling generous, so here they are:
Answer the Public – keyword research and data visualization tool that you can use to generate content ideasIFTTT – a free tool that makes it simple to sync your marketing across multiple devices
Both are excellent and worth checking out.
Your tools are waiting…
The tools I’ve mentioned here are my very favorite marketing assistants.
You may not use all of them, but I encourage you to check them out and add a few to your toolbox as I did.
Or you can save time and hier our team to do the work, check out!
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Deciding to progress with a business idea can be an incredibly exciting move. Deciding to make movements towards going full-time self-employed can be hugely rewarding in the long-term. While there may be a few hurdles along the way, learning to navigate and overcome them will only make you a more savvy and experienced business person. If you’re at the very beginning of your journey, here are some steps to consider to help you on your way
Get initial support from friends
Advice and support from friends should never be underestimated. Rather than bottling up your anxieties and thoughts about developing a business plan, talk to your loved ones about what you want to do. Even if your pool of friends doesn’t have huge amounts of experience in the area you’re investigating, you may be surprised by some linked experience they have. At the very least, garnering some support and encouragement is a huge boost before taking your idea to fruition.
Develop a marketing strategy
Once you start putting the financial and practical steps in place to get your business idea off the ground, you will want to promote your business. You’ll ideally want a website to promote your business, and on top of this, you will want it to be optimised for internet searches, also known as SEO. Your website isn’t just a tool to get recognition; it’s also a method of creative revenue if ads are used correctly. Using a digital marketing agency to maximise visitors and ad use is the best way to streamline your strategy, which you can do by clicking here to discover more about the PPC agency, Converted.
Seek start-up business support
You might be surprised to know that there are plenty of services offering support for start-up businesses and entrepreneurs. The Gig Economy is currently in its heyday, which means support and services and growing to accommodate it. This advice is crucial as you’ll want to stay on top of your cash flow and monitor all earnings and spending. On top of this, it’s wise to find a mentor or someone who has experience in your field to guide you on your development.
For many, the idea of networking can be an incredibly intimidating step. Arranging formal business meetings have an element of structure, whereas networking is often about presenting yourself to others based on your own values and personality. While this might initially seem scary, it’s good to know that many people fear the step of networking. You might just find yourself in with like-minded business traders and start-ups who are in the same position. Networking is not just about making new customers and clients, but also about finding mentors and friends who can share advice and experience. It’s advised that you attend industry meetings and use co-working spaces to increase your exposure to people within your sector and industry, and meet new people.
It key to remember that while launching a new business idea can be incredibly exciting, impatience can often leave you feeling like you’ve not got off to the brilliant start you’d hoped for. Give yourself plenty of time to let your business grow and expand, and don’t be too hard on yourself if you face a few pitfalls. Harnessing as much advice along the way means that you can be guided in the right direction when you come across those anticipated hurdles.
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people come in all shapes and sizes, but one thing many people overlook is those with a disability in the workplace.
With new schemes launched recently, you may have everything under control in your office. But, have you thought about when you need to travel?
Below are five tips for travelling at work, when someone has a disability.
The Disability
The first thing you need to consider is the type of disability the person has. You’ll need to asses if this is a disability that requires special equipment that needs to be factored in, and will the person need any assistance to get in and out of a vehicle? You should also ask the person before arranging any travel, as there could be needs you don’t know about.
Travel Options
Once this is done, you’ll need to consider your travel options. The person on your team may be completely fine with travelling via public transport, which means trains, trams, buses, the tube or a combination of all of the above will be fine. However, sometimes a car may be needed, or a vehicle with specific disability access, which can be provided by the likes of Allied Mobility.
Call Ahead
When on the way to a meeting, pitch or other work-related events, you’ll want to ensure the people at the other end are prepared too. Obviously, if your team member doesn’t require any additional help, all will be fine. But, if they do, calling ahead will ensure everything is taken care of for your arrival.
The Route
This is an important one. The quickest route to your final destination could seem all well and good, but if you need to make an emergency stop, for whatever the reason, it may not be the best route to take. Therefore, you should take a look at the route first and see if there are an ample number of places to stop along the way, should you need to. After all, the last thing you want is for there to only be one or two services stations on an extra-long drive.
Extra Time
Because of this, you should also provide yourself extra time before heading off. If the journey there takes three hours and you need to arrive for 12, don’t set off at 9am. Of course, you should set off early just in case you hit traffic, but you should also factor in the time to get in and out of a specialised mobility vehicle, and any breaks you may need to take.
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Shane Bratby the CEO of DE explains some secrets on how to rank higher, This will come useful if wanting to make a successful video business. What u waiting for?
It's no secret – video is here to stay.
And YouTube is the place to go for video.
What most people don't realize is that YouTube is a search engine – the second largest search engine online. In fact, YouTube accounts for 14% of all internet traffic worldwide. It's available in 61 countries and languages. Most marketers and small business focus their efforts on Google and Facebook, so there's less competition on YouTube.
YouTube has 1 billion unique users in a month. 100 hours of video are uploaded to YouTube uploaded every minute. Every month, people view 6 Billion hours of video – almost an hour for every person on earth. Millions of users subscribe to channels every day.
YouTube has a specific algorithm for ranking results. I'm going to show you how you can hack that algorithm to get more views, more engagement, and a higher ranking for your channel and videos.
What is “Ranking”…?
YouTube ranks videos in their search results according to relevancy to the query, as well as viewer engagement.
Obviously, if your video has a high ranking, it will appear higher in the search results and be recommended more.
So how do you increase your video's rank?
YouTube ranking factors are primarily based on viewer activity. The longer viewers watch your videos or stay on your channel, the higher your rank will go.
How can you keep viewers watching?
You have to create quality content, sure, but to keep people watching your videos, you have to get them to click in the first place. This is where people get discouraged – after all, how can you get people to watch your videos (and keep watching) if your video isn't ranking and appearing in search results?
This is where you have to put your SEO hat on.
Here is where your keyword research is important. Your Keywords are the main thing that tells YouTube what your video is about. Try not to use overused keywords. For example, “Keto Friendly Meal Prep” is much more specific than “Healthy Recipes”. Your video will rank better with a more specific keyword than it will with broad, general keywords.
Your video title is the hardest hitting factor in your SEO. Try to put as many keywords here as possible. Your video title affects your CTR (click-through rate) as it prominently appears in search results.
Obviously, don't sacrifice relevancy for the sake of stuffing as many keywords into your title as you can. YouTube is all about providing relevant content in their search results, so keep your title relevant to the content of your video.
This is the only place to describe what your video is about.
Make sure you keep including those keywords. This will make those words bold in the search results page if they directly match the query.
For example, if you're doing a tutorial on how to use iMovie for the iPhone, make sure your description includes those keywords.
Take a look at the highlighted portions of the image below for an example of how keywords from the query appear in the search results.
Adding tags to your video is another way to insert those keywords and increase your rank. This is where you can target lesser-known keywords to get your video to rank for that query. You should put at least 10 relevant keyword tags. Of course, you can put more than that. No need to hold back here – just keep the tags relevant to your video content.
Remember to add variations, plurals, and the like. YouTube does not recognize the difference between a plural and non-plural word, so if you are using the keyword “Marketing Secret” or “Advertising Tip”, make sure you include the plurals as well (“Marketing Secrets”, “Advertising Tips”).
Transcription and Closed Captioning
Did you know YouTube automatically transcribes and captions your videos? They also index your video transcriptions and use it to rank your video by the keywords found in that transcription.
Now, if you take a look at YouTube's auto transcription, it isn't always very accurate. They can miss a lot of keywords or see your video as not being relevant to your tags, title, or description keywords. You can avoid this by providing your own transcription and closed captioning. Make sure your transcription is accurate to what you actually say, and not what a robot hears.
When you add Closed Captioning, your video will have a CC icon indicating it is captioned – check it out:
This little icon can indirectly increase your CTR and help your video rank higher. YouTube actually allows users to filter videos with Closed Captioning, so you can reach a wider audience by adding captions to your videos.
YouTube doesn't just use SEO factors when ranking videos. Your content and viewer engagement have a huge impact as well. There are a lot of different factors at play here – your video length, average watch times, quality of the content, likes and comments, favorites, inbound links, embedded videos, and channel authority are just some of the things YouTube looks at when ranking your video.
Channel Authority
Channel Authority is the basis for your individual video rankings. You are entirely in control of your Channel Authority. YouTube determines your channel authority by your content. When you have Channel Authority, your channel will appear in the search results when people search for you.
These are just a few of the factors they consider:
How your content is optimizedHow often you upload and publish contentHow you promote your videosHow engaged your audience isHow relevant your tags, title, and description are
The biggest trick here is to stay consistent with delivering valuable content to your viewers and keep them watching.
Content delivery is probably the most important factor in your video rank. If your video content sucks, no SEO tricks will help. Keep your videos useful, informative, and entertaining to your viewers. Be consistent with your upload schedule and keep bringing that value.
Video Length
YouTube's most watched videos are usually around 4 to 6 minutes long. That might not work for your content, and that's okay. Longer videos have become more common recently. Make sure your content is relevant to the topic of your video and avoid going off on tangents.
Viewers are looking for relevant, valuable content that won't waste their time. If you can provide that in a clear, concise, and entertaining manner, your viewers will keep coming back for more.
If you're not sure what your video length should be, experiment! Upload videos of various length and keep an eye on your Analytics. Check out your Audience Retention statistics. We'll get more into Audience Retention later, but I wanted to give you an example of how you can use it to determine what length your videos should be for optimum performance.
For example, the average view duration for my channel in February 2019 was 5 minutes and 45 seconds. In other words, viewers are only watching about 5 minutes of video before clicking off and doing something else.
This tells me people would rather watch shorter videos (around 5 minutes in length) and are more likely to watch those shorter videos until the end.
Viewer Engagement
This is a big one. The point of uploading your video is to get views, right?
Viewer Engagement is about more than just views. Lots of factors come into play here when ranking your video. YouTube considers your watch time, audience retention, likes, dislikes, comments, inbound links, embedded video views, and even response videos.
Your main goal should be to keep your viewership up. Like I said, the whole point of uploading a video to YouTube is to get people to watch it. There are some things you can do to increase your viewership and bring your rank up.
You want to maximize your views immediately. If your video gets a lot of views immediately, it will rank higher. The first few hours are crucial. Make sure you are promoting your video on all social media channels.
Another trick is to set your video to Premier at a certain date and time so your viewers know when to expect your video. They get even get reminders when the video goes live. This helps to increase viewership in the first few hours your video is up.
AGAIN, it is crucial to always share your YouTube video on all of your social media profiles. YouTube makes it very simple to do this – just hit “Share” on your video and you will see an array of sharing options:
This will get the ball rolling and start bringing viewers to your video.
Make sure you are sharing your video where it is relevant – YouTube doesn't like it if you spam your links everywhere. Try posting your video link on sites like Quora or Yahoo Answers where people are actively asking questions your video can answer.
Another tip is to ALWAYS ALLOW EMBEDDING on your videos. Embedding makes it possible to take your video outside of YouTube. YouTube still tracks your analytics on embedded videos.
So when you embed your YouTube video on a blog post and your readers watch it, YouTube tracks those stats. If someone else embeds your video on their website, you still get those views. It's another opportunity to rake in more views and start ranking higher.
Comments, Likes/Dislikes, and Responses
Getting consistent comments on your videos gives you huge Channel Authority. Keep viewers engaging with your content by engaging back. Reply to their comments, like them, pin the best comments to the top. Your audience will love it if they see you actively engaging with them.
Make sure you ALWAYS include a Call To Action in your video and description. It can be something simple, like “Like this video and comment below” or “Subscribe to my channel and click the bell icon to get notifications.” Remind your viewers to engage with your video beyond just watching it.
You can even give them an incentive to engage with your video. For example, you can promise to upload a highly requested video if you get a certain amount of likes. Another popular method is doing giveaways – giving your viewers a chance to win something for engaging with you. Points for making your giveaway relevant to the content of your video!
This Creator is reviewing a beauty product subscription box, and the items she is giving away are actual products included in the box. She is using a popular method of using comments as entries, meaning that viewers who want to enter the giveaway must comment on the video.
You can also use an outside tool like Gleam.io to run a giveaway and collect entries via various forms of content engagement.
Audience Retention
YouTube measures your Audience Retention and bases your Channel Authority on that.
You can keep viewers on your channel longer by creating playlists. Put the links to those playlists in your video descriptions.
When you upload a new video that fits into a playlist's topic, add that video to the playlist immediately.
You also add end cards to your video linking to other videos or playlists to keep viewers watching.
You want to keep them watching. YouTube will give you a higher rank if your audience retention rate and average view times are high. Keep an eye on your analytics and use your critical thinking skills to figure out if people are sticking around and which type of videos get you the most views and retention.
The YouTube algorithm can be a tricky thing to figure out. I hope this sheds some light on how you can tweak your content or channel to use that algorithm to your benefit. If you can start looking at your channel critically and apply these methods correctly, you'll start seeing serious results.
Let me know if you use any of these tips in the comments. How did they work for you? Do you have any other tips to offer that I didn't cover here?
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The Burns family in Golcar near Huddersfield got an unexpected helping hand as exterior surface specialist Resin Drives were moved to undertake the re-surfacing of their drive and pathway free of charge, to help make life just a little easier for them. Father of three, Paul Burns, had contacted the Brighouse firm for a speculative quote for the work and was amazed when Managing Director, Carwyn Richards, made the generous offer on learning about the family’s difficulties. Mr Burns has two disabled children with the youngest child, Harrison, suffering from a very rare condition called Smiths Magenis Syndrome (SMS). The developmental disorder has many challenging symptoms and in Harrison’s case means he has a curvature of the spine and a hole in his heart. Getting out and about is difficult for the family and his father has become a full-time carer. Made of natural stone with 100% organic resin, the new drive and pathway makes the exterior of the Burns’ home much safer and easier underfoot than the original cracked concrete. It provides better traction making it better for walking or driving on and significantly better for handling Harrison’s special buggy. The resin bound surface has a porous, natural friction which means it is anti-slip in even the poorest weather conditions as well as being longer lasting and more eco-friendly than concrete or tarmac. Worth £6500 in financial terms, the kindness of Resin Drives gesture meant much more to the Burns family, who were thrilled with their smart new drive and path, saying: “We were absolutely blown away that there are such amazing people out there who are willing to help people with disabilities.”
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Starting an entrepreneurial journey is tough. And not just practically, or financially — emotionally, too. Which is why these top inspirational business quotes are so valuable to any entrepenur.
Each of these business quotes is a bite-sized morsel of wisdom, capable of injecting that much-needed hit of inspiration, encouragement, motivation and awareness.
So, when you’re exhausted, frustrated, anxious, worried, upset, or just plain freaking out, read these motivational business quotes.
But don’t just read through these business quotes.
Contemplate on how each one applies to your business.
let’s get stuck into the top business quotes!... Enjoy!
These business quotes are the gamechanger. Get ready for some inspiration and great advice.
1. “The secret of change is to focus all your energy not on fighting the old but on building the new.” — Socrates, father of Western philos
2. “Always deliver more than expected.” — Larry Page, co-founder of Google
3. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” — Ben Silbermann, founder of Pinterest
4.“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams, 6th President of the United States
5. “Every time we launch a feature, people yell at us.” — Angelo Sotira, co-founder of deviantART
6.“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” — Anthony Volodkin, founder of Hype Machine
7. “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.” — Dave Thomas, Founder of Wendy’s
8. “If you can’t feed a team with two pizzas, it’s too large.” — Jeff Bezos, Founder and CEO of Amazon
9. “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar, author, salesman, and motivational speaker
10. “If you are not embarrassed by the first version of your product, you’ve launched too late.” — Reid Hoffman, co-founder of LinkedIn
11. “The value of an idea lies in the using of it.” — Thomas Edison, co-founder of General Electric
12. “The stars will never align, and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. ‘Someday’ is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.” — Tim Ferriss, author of The 4-Hour Work Week
13. “Make every detail perfect and limit the number of details to perfect.” — Jack Dorsey, co-founder of Twitter
14. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” — Steve Jobs, co-founder, Chairman and CEO of Apple Inc.
15. “Always look for the fool in the deal. If you don’t find one, it’s you.” — Mark Cuban, AXS TV Chairman and entrepreneur
16. “Your most unhappy customers are your greatest source of learning.” — Bill Gates, co-founder of Microsoft (Click to tweet)
Bill Gates business quotes are so full of wisdom.
17. “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” — Mark Zuckerberg, founder of Facebook
18. “If you define yourself by how you differ from the competition, you’re probably in trouble.” — Omar Hamoui, co-founder of AdMob
19. “Wonder what your customer really wants? Ask. Don’t tell.” — Lisa Stone, co-founder and CEO of BlogHer
20. “When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” — Josh James, CEO and co-founder of Omniture
Are these business quotes inspiring you yet? No? Then keep reading…!
21. “It’s not about ideas. It’s about making ideas happen.” — Scott Belsky, co-founder of Behance
22. “Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement.” — Golda Meir, fourth Prime Minister of Israel
23. “There’s nothing wrong with staying small. You can do big things with a small team.” — Jason Fried, 37signals founder and co-author of Rework
24. “The fastest way to change yourself is to hang out with people who are already the way you want to be.” — Reid Hoffman, LinkedIn co-founder
25. “Chase the vision, not the money, the money will end up following you.” — Tony Hsieh, CEO of Zappos
26. “The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.” — Ingvar Kamprad, founder of IKEA
27. “Nothing works better than just improving your product.” — Joel Spolsky, co-founder of Stack Overflow
28. “Get five or six of your smartest friends in a room and ask them to rate your idea.” — Mark Pincus, CEO of Zynga
29. “Money is like gasoline during a road trip. You don’t want to run out of gas on your trip, but you’re not doing a tour of gas stations.” — Tim O’Reilly, founder, and CEO of O’Reilly Media
30. “Get big quietly, so you don’t tip off potential competitors.” — Chris Dixon, an investor at Andreessen Horowitz
Entrepreneur quotes like this really hit home.
31. “Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs, co-founder, Chairman, and CEO of Apple Inc.
32. “Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.” — Helen Keller, American author, political activist and lecturer
33. “Don’t try to be original, just try to be good.” — Paul Rand, Graphic Designer
34. “Always think outside the box and embrace opportunities that appear, wherever they might be.” — Lakshmi Mittal, Chairman & CEO of ArcelorMittal
35. “Don’t worry about people stealing your design work. Worry about the day they stop.” — Jeffrey Zeldman, entrepreneur and web designer
These inspirational business quotes have some pretty good advice.
36. “The last 10% it takes to launch something takes as much energy as the first 90%.” — Rob Kalin, founder of Etsy (Click to tweet)
37. “If you’re interested in the living heart of what you do, focus on building things rather than talking about them.” — Ryan Freitas, co-founder of About.me
38. “Best startups generally come from somebody needing to scratch an itch.” — Michael Arrington, founder and co-editor of TechCrunch (
39. “Some people dream of success, while other people get up every morning and make it happen.” — Wayne Huizenga, prolific American business person, owner of Blockbuster Video and the Miami Dolphins.
40. “Ideas are easy. Implementation is hard.” — Guy Kawasaki, entrepreneur and co-founder of Alltop (Click to tweet)
41. “An entrepreneur is someone who has a vision for something and a want to create.” — David Karp, founder, and CEO of Tumblr
42. “Get a mentor in the applicable field if you’re at all unsure of what you’re looking for.” — Kyle Bragger, founder of Forest, and co-founder of Exposure
43. “Every day that we spent not improving our products was a wasted day.” — Joel Spolsky, co-founder of Stack Overflow
44. “Anything that is measured and watched, improves.” — Bob Parsons, founder of GoDaddy
45. “Stay self-funded as long as possible.” — Garrett Camp, founder of Expa, Uber, and StumbleUpon
We’re going to be throwing in a couple more Tony Hsieh business quotes in here.
46. “Don’t play games that you don’t understand, even if you see lots of other people making money from them.” — Tony Hsieh, CEO of Zappos
47. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” — Biz Stone, co-founder of Twitter
48. “Human beings have an innate inner drive to be autonomous, self-determined and connected to one another. And, when that drive is liberated, people achieve more and live richer lives.” — Daniel Pink, author
49. “Fortunes are built during the down market and collected in the upmarket.” — Jason Calacanis, founder of LAUNCH Ticker
50. “It’s more effective to do something valuable than to hope a logo or name will say it for you.” — Jason Cohen, founder of Smartbear Software
51. “No more romanticizing about how cool it is to be an entrepreneur. It’s a struggle to save your company’s life – and your own skin – every day of the week.” — Spencer Fry, co-founder of CarbonMade
52. “You can’t make anything viral, but you can make something good.” — Peter Shankman, founder of HARO
53. “Don’t worry about funding if you don’t need it. Today it’s cheaper to start a business than ever.” — Noah Everett, founder of Twitpic
54. “Data beats emotions.” — Sean Rad, founder of Tinder
This next one is one of my favorite business quotes.
55. “I never dreamed about success, I worked for it.” — Estee Lauder, founder of Estee Lauder Cosmetics
56. “I try not to make any decisions that I’m not excited about.” — Jake Nickell, founder and CEO of Threadless
57. “See things in the present, even if they are in the future.” — Larry Ellison, co-founder of Oracle
58. “You don’t need to have a 100-person company to develop that idea.” — Larry Page, co-founder of Google
59. “Ideas are commodity. Execution of them is not.” — Michael Dell, chairman, and CEO of Dell
60. “Whether you think you can, or think you can’t – you’re right.” — Henry Ford, founder of the Ford Motor Company
61. “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” — Reid Hoffman, co-founder of LinkedIn
62. “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” — Bill Gates, co-founder of Microsoft
63. “In the end, a vision without the ability to execute it is probably a hallucination.” — Steve Case, co-founder of AOL
64. “Step out of the history that is holding you back. Step into the new story you are willing to create.” — Oprah Winfrey, media proprietor
65. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” — Reid Hoffman, LinkedIn co-founder
66. “Don’t be cocky. Don’t be flashy. There’s always someone better than you.” — Tony Hsieh, CEO of Zappos
These business quotes may be blunt but they’re pretty accurate.
67. “Embrace what you don’t know, especially in the beginning, because what you don’t know can become your greatest asset. It ensures that you will absolutely be doing things different from everybody else.” — Sara Blakely, founder of SPANX
68. “Diligence is the mother of good luck.” — Benjamin Franklin, a Founding Father of the United States
69. “A person who is quietly confident makes the best leader.” — Fred Wilson, co-founder of Union Square Ventures
70. “Risk more than others think is safe. Dream more than others think is practical.” — Howard Schultz, CEO of Starbucks
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